One Tube Of This $5 Mascara Sells Every 10 Seconds — And It Has 73,000 Positive Ratings

Wearing a face mask has changed the way we do a lot of things, including our makeup. With half our faces covered while out in public, it seems silly to buff out some bronzer or swipe on some lipstick. That’s why people have been trying more creative eye makeup looks. If you’re searching for an easy way to make your eyes pop while wearing a mask, thousands of Amazon shoppers recommend the Essence Lash Princess False Lash Effect mascara

With more than 73,000 rave five-star ratings, it’s officially Amazon’s best-selling beauty product (beating out the popular Revlon One-Step hair dryer). And according to the brand, the Essence mascara is so popular that a tube of it sells every 10 seconds. The reason people love it so much? As the name implies, it’s like wearing false eyelashes, but without going through the trouble of adhering them. The gluten- and cruelty-free mascara comes with a tapered fibre brush that separates lashes while simultaneously giving them dramatic length and volume. 

In fact, many reviewers have crowned it the “best mascara,” and some say they even prefer it to high-end options.

Buy Essence Lash Princess False Lash Effect Mascara, $4.99 on amazon.com

“When I tell you that I’m a mascara snob, I’m not even remotely kidding,” one reviewer wrote. “I spend a small fortune on mascara. My go-to is usually Dior or Pat McGrath… and then I found this. It volumizes, lengthens, and the brush is heaven! And it’s super buildable. I’ll never wear anything else again! Seriously, just get it. You won’t regret it!” 

Another chimed in, “This mascara is amazing. I was spending so much on other mascaras, but decided to try this one because of the price. I had zero expectations and was so surprised to love this one more than the $30 mascaras I had been using.”

Essence claims the mascara won’t clump, flake, or fade throughout the day— and the majority of shoppers seem to agree. 

“This is the best mascara ever,” another reviewer wrote. “It goes on easily, [has] perfect coloring, and [I] love the way the handle is designed — [it] makes it easy to grip the product while putting it on. [It] stays on all day [with] no smudges or smears. Also, you can’t beat the low price.”

At $5 a tube, the Essence mascara is one of the most affordable on the market. The brand also sells three other mascaras that are almost as popular, which you can get in a pack of 4 for just under $20. If you’re looking for a way to give your lashes some dramatic length, add a tube of the Essence Princess Lash Effect mascara to your cart on Amazon.

PEOPLE article

The Best Beauty Launches of 2021 (So Far)

Peace Out Retinol Eye Stick

This squalane-based balm not only nourishes dry under-eyes, but it also is packed with concentrated encapsulated retinol (which is more gentle on the sensitives skin region) to smooth the look of fine lines. 

Buy at Sephora $37

Maybelline New York Lash Sensational Sky High Mascara

This magical tube of mascara went viral on TikTok right after it hit stores thanks to its ability to transform stubby lashes in a few swipes — and believe us, it really does live up to the hype.

Buy at CVS $12

Living Proof Curl Elongator

From the brand’s first foray into the curly hair category, this cloud-like cream — designed for type 4A, 4B and 4C coils — gives game-changing definition. It also contains a Healthy Curl Complex, which provides a protective, strengthening barrier around each strand. 

Buy at Sephora $50

Supergoop! Daily Dose Vitamin C + SPF 40

Combining the two most important A.M. skincare steps, the first-ever hybrid Vitamin C and SPF lotion gives you no excuse to say you forgot either one.

Buy at Nordstrom $46

Sol de Janeiro Triple Brazilian Butter Hair Repair Treatment

This mask’s three Brazilian butters deeply nourish damaged ends. The best part? The warm, tropical scent makes you feel like you’re on vacation, which we’re all craving right now. 

Buy at Sephora $47

Caudalie Resveratrol-Lift Serum

Besides looking oh-so gorgeous on your vanity, this pretty pink potion really does pack a punch. The eco-conscious brand (this packaging is 100% recyclable through Terracycle) partnered with Harvard University to develop a patent-pending booster that’s proven to pump up your skin’s natural production of hyaluronic acid and collagen.

Buy at Spacenk $50

Olay Regenerist Collagen Peptide24 Moisturizer

The fragrance-free cream contains peptides that penetrate deep to perk up your complexion. Bonus: The texture feels just as luxurious as fancy formulas. 

Buy at ULTA $39

PEOPLE article

The 7 Best Eyelash Growth Serums for Longer, Fuller Lashes

Want long, lush lashes? While a good mascara does the trick for instant results, you might consider enlisting the help of a lash growth serum for an even bigger boost.

Experts point out that the prescription eyelash growth gel Latisse is the only FDA-approved treatment for hypotrichosis (inadequate lashes). “The active ingredient is a prostaglandin called bimatoprost,” says William Kwan, MD, a San Francisco-based dermatologist, adding that the formula is safe for all skin types. “It lengthens the growth cycle of eyelashes leading to longer, darker, and fuller lashes.”

That said, more and more brands are releasing over-the-counter formulations that claim to help lengthen lashes. Although you might not necessarily see dramatic results from these OTC serums, they contain nourishing ingredients that strengthen eyelash hairs over time, so they’re stronger and more resilient against breakage.

For best results, Debra Jaliman, MD, a dermatologist based in New York City, recommends looking for a formula that contains biotin, peptides, or lipids. “Biotin is a B vitamin and helps lashes grow longer and thicker and stimulates the growth of additional eyelash follicles,” she explains. “Lipids condition and moisturize the lashes, and peptides specifically act on the skin cells of lashes to create a healthier foundation and boost volume.”

Important to note: For some people, these formulas may cause sensitivity or an adverse reaction—itchiness along the eyelash line is one common side effect, says Dr. Jaliman. “Some might only be able to use an eyelash growth serum a couple times a week instead of every day.”

Here, seven eyelash growth serums to try for fuller, longer lashes.

RevitaLash Advanced Eyelash Conditioner

Dr. Jaliman recommends RevitaLash, one of the most popular eyelash serums on the market. “People usually see results,” she says. The formula contains peptides, botanicals, and a proprietary BioPeptide Complex. The .067 fluid oz. tube usually lasts about three months, although there’s a smaller .034 fluid oz. size available, too, if you’d like to test it out before committing to the larger version.

Buy at Dermstore $98

Hydropeptide Lash Fuller Longer Lusher

Packed with biotin, peptides, and moisturizing hyaluronic acid, this eyelash growth serum helps fortify brittle lashes so they’re less likely to break off. Bonus: It’s vegan and fragrance-free.

Buy at Dermstore $98

neuLash Lash Enhancing Serum

Ingredients like biotin, peptides, hyaluronic acid, and panthenol (a provitamin of B5) come together in this formula from neuLash, which also contains pumpkin seed extract for lashes that look thicker and fuller.

Buy at Dermstore $95

Rapid Lash Eyelash and Eyebrow Enhancing Serum

This popular serum boasts more than 350 five-star reviews on the beauty website Dermstore. In addition to peptides, biotin, and hyaluronic acid, the formula has vitamins to boost shine and thickness.

Buy at Dermstore $50

LASHFOOD Phyto-Medic Eyelash Enhancer

With lavender water, soy and rice proteins, peony root complex, and the brand’s Phyto-Medic Complex, this vegan and Ecocert-certified formula helps strengthen frail lashes. Also good: In a consumer study, no testers noticed any irritation, so this might be a good choice for those with sensitive skin.

Buy at Dermstore $78

Vichy LiftActiv Serum 10 Eyes and Lashes

Crave a more streamlined routine? Opt for a multitasking formula like this one from Vichy. It can be used both on the delicate skin around eyes and on lashes to fight signs of aging and subtly boost lash volume over time.

Buy at Dermstore $35

Pronexa Hairgenics Lavish Lash

This top-rated eyelash and eyebrow growth enhancer is Amazon’s number one best-selling lash serum, and for good reason. The hypoallergenic, dermatologist-tested serum uses a gentle formula of hyaluronic acid, biotin, and other botanically-derived ingredients to noticeably thicken and strengthen the follicles on your lashes and brows. More than 8,000 Amazon customers gave the product a perfect 5-star rating, with tons of reviews raving that it made a noticeable difference in their lash length and thickness.

Buy on Amazon $30

HEALTH article

My Favourite Mascaras At All Price Points

Whether you wear false eyelashes at all/sometimes/always, a good mascara should not flake or smudge in any case. I’ve tested SO many mascaras, at all price points, and I’m ready to share my favourites with you!

Essence Lash Princess False Lash Effect Mascara $4.99

The conic shape fiber brush provides lashes with dramatic volume and sculpted length. Opthalmologically tested. Not tested on animals.

Essence What The Fake! Volumizing & Lengthening Mascara $4.99

Enriched with nylon fibers for lashes looking incredibly thicker and longer, giving your lashes that false lash look. The nylon fibers in the formula absorb some of the liquid, making this a thicker formula, great for layering and building up volume.

Essence Bye Bye Panda Eyes! Mascara $4.99

For clean volume and defined lashes – The Bye Bye Panda Eyes! Mascara by Essence is made to last all day without smudging or clumping with their tubular formula. Plus, it’s easy to remove with just warm water.

Essence I Love Extreme Crazy Volume Mascara $4.99

The deep-black, creamy texture covers each individual lash with color and the extra-large plastic brush provides sensational volume. Opthalmologically tested.

Essence The False Lashes Mascara Dramatic Volume Unlimited $4.99

The deep black texture and unique shape of the Essence The False Lashes Mascara Dramatic Volume Unlimited fiber brush ensures dramatic volume and a gorgeous false lash effect. Not tested on animals.

Essence Volume Stylist 18hr Lash Extension Mascara $4.99

The special braided design of the cap has never been seen before. Enriched with lengthening fibers, this styling mascara provides an 18hr longlasting volume effect and ensures fully extended lashes. The fiber releasing brush has the perfect shape to reach even the smallest lashes!

Covergirl LashBlast Volume Mascara $6.99

Get a blast of lush, volumized lashes! LashBlast’s patented volume-boosting formula and patent-pending brush are designed to max-out each and every lash, leaving you with the ultimate big lash look. Instant volume and fullness. Smudge and wear-proof. Hypoallergenic and suitable for contact lens wearers. “Cruelty Free”.

Rimmel Scandaleyes Volume On Demand Mascara $7.99

Lash-conditioning formula delivers a smooth, clump-free finish every time. Unique brush contains wavy fibre technology, catching, loading and separating every single lash. Sweep through hard-to-reach lashes with the tapered brush shape. Layer it up for bigger, bolder volume anytime with zero clumps. Available in two shades: bold black or natural-looking brown.

Covergirl Exhibitionist Mascara $8.39

With COVERGIRL’s Exhibitionist volumizing mascara, lashes are full and defined after only one coat. Our volumizing mascara formula glides smoothly onto lashes. Get soft lashes with no flaking or smudging. “Cruelty Free”

L’Oreal Voluminous Carbon Black Volume Building Mascara $8.99

L’Oreal’s Voluminous Carbon Black Volume Building Mascara has a unique formula of panthenol and ceramide-R that builds and thickens voluptuous lashes while conditioning them, so they remain supple and healthy. An exceptionally plush brush is designed to glide on just the right amount of mascara without clumping or flaking. Non-irritating, fragrance-free formula is safe for sensitive eyes and contact wearers.

Maybelline Falsies Lash Lift Mascara $10.49

Get an instant lash lift effect from a mascara. Falsies Lash Lift from Maybelline NY delivers dramatic volume and long, lifted lashes. The double curved lifting brush and fiber-infused formula grabs lashes at the root to lift, thicken, and lengthen. No clumps, smears, or flakes, just volume that lasts all day.

Maybelline Total Temptation Mascara $10.49

Build on bold volume to create irresistibly soft, separated, and fluffy lashes coat after coat. Maybelline’s Total Temptation Mascara features a creamy and whipped formula enriched with coconut extract.

Maybelline Lash Sensational Mascara $10.99

This mascara unfolds layer upon layer of lashes for a new full-fan effect.

NYX On The Rise Volume Liftscara $11

Delivering quick-charge lift and volume in just a few strokes. Featuring an innovative applicator that¿s part rounded, part hourglass to lift you lashes up to new heights! The “curling” effect results in a far-reaching fringe so that eyes look bigger and lashes look thicker.

L’Oreal Voluminous Lash Paradise Mascara $14.77

This is the mascara for voluptuous volume and length, now with even more black pigment. Soft wavy bristle brush holds maximum formula for a dramatic volumizing charge.

MAC Extended Play Gigablack Lash Mascara $20

The breakthrough lightweight waterproof formula creates beautiful defined lashes with a petite brush. This long-wearing mascara lasts up to 16 hours, yet the washable formula removes easily with warm water thanks to an innovative thermal-sensitive technology. The unique slim-type brush reaches and grips even the tiniest hairs with an advanced lifting formula in a saturated blackest black colour. This extreme defining composition enhances length, resulting in gorgeously distinguished, out-to-there lashes.

Glossier Lash Slick Mascara $20

Curls and sculpts as it lengthens, creating a natural “baby extension” effect without clumping. Teeny-tiny fibers coat lashes from root to tip, while flexible film-forming polymers lift and lock each fiber into place.

Fenty Beauty Full Frontal Volume, Lift & Curl Mascara $24

A do-it-all mascara that is designed to expose every lash, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls.

MILK Makeup KUSH High Volume Mascara $24

A high-volume mascara formulated with heart-shaped fibers, conditioning hemp-derived cannabis seed oil, and pure pigments for an intense black finish.

NARS Climax Mascara $24

With its buildable formula and stellar brush, NARS’s Climax Mascara surrounds every lash with a lightweight coating that stays supple and soft to the touch – avoiding that unwanted “crispy” feel.

Too Faced Better Than Sex Mascara $25

An intensely black voluptuous volume mascara for the sexiest, defined, multidimensional lashes possible. 

Benefit Roller Lash Curling & Lifting Mascara $25

A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes. 

Benefit They’re Real Mascara $25

A lengthening mascara that curls, volumizes, lifts, and separates lashes for an “out-of-here” look.

Lancome Monsieur Big Mascara $25

A long-lasting, voluminous mascara with a black-boosting polymer in its pigment for 12 times more volume and up to 24 hours of wear.

Marc Jacobs Beauty Velvet Noir Major Volume Mascara $27

An ultra-volumizing mascara that delivers instant dimension for epic lashes.  

Marc Jacobs Beauty At Lash’d Lengthening And Curling Mascara $27

A long-wear, lengthening, and curling mascara for a highly defined, full-extension lash look. 

Hourglass Caution™ Extreme Lash Mascara $29

An all-in-one mascara that delivers a look of endless length, intense volume, and sky-high lift for extreme, dramatic lashes.

Hourglass Unlocked Instant Extensions Mascara $29

You can expect the longest lashes going with this new Hourglass formula. The brush easily gets through every lash, creating a defined, fanned-out appearance that stays put; it’s also a tubing mascara which means it comes off easily with water – no scrubbing needed.

Pat McGrath Labs Dark Star Volumizing Mascara $30

A gravity-defying mascara that delivers instant volume, multidimensional length, and weightless lift in a single stroke.

What are your favourite mascaras? Let me know in the comments below!

Jacobs, Marc Jacobs

(I received this product complimentary of Marc Jacobs Beauty team in collaboration with Influenster Canada.)

I’ve heard about this product from many people – influencers and beauty lovers alike, but I never considered purchasing such a costly combination of mascara primer & mascara. After trying the product I was WOW’ed by seeing my eyelashes twice as long as they’ve ever been without wearing false eyelashes!

Just look at this difference:

This combination has lasted me about 3 months, and definitely made me feel more confident about my lashes daily.

Here are the links to purchase one, or both, of these lovely products, if you’re interested :

Marc Jacobs Beauty Velvet Primer

Marc Jacobs Beauty Velvet Noir Major Volume Mascara

Hope you love it just as much as I do!