Just as Harris Reed’s clothing offers an important voice in the conversation around the way we define masculinity and gender identity in fashion, a limited-edition collaboration with MAC Cosmetics created by the 24-year-old British-American designer is set to redefine the way we approach makeup.
Welcome to Artist Spotlight #37 series on my blog.
“Beauty is fluid, beauty is for everyone and I can’t wait to see how people are going to use this collection to show their version of self-expression and fluidity,” Harris toldVogue, practically shrieking down the phone with excitement. “That’s what I’m super excited about.”
“My first experiences with makeup were with my friends at a MAC store getting ready for prom and it was the brand that I first saw putting make-up on ‘boys’’, they explain, citing MAC as the perfect partner. “For it to even trust me, and take on my strong-ass message of fighting for fluidity, I have to say, has just felt like the most beautiful partnership.”
One of Harris’s personal highlights to come from the collaboration is that it will enable their hundreds of thousands of followers the opportunity to own their own part of the Harris Reed brand and feel included in its wider message. “It’s such an emotional thing for me. I’ve been so incredibly lucky that millions of people have seen the things I’ve worked on and have been a part of, but have maybe until now they’ve not been able to buy into it. This is now something that anyone can get their hands on and be a part of. It doesn’t feel real, it feels crazy.”
The millennial-pink packaged collection is made up of four products, each of which offers a plethora of possibilities to play around with. A smudge of one shade into your hairline could work mixed with another swept over your eyelids for a trip to the shop – just as Harris did when creating the palettes. Though MAC has a history of being used by professionals, this collection has a level of tactility to it that the least acquainted with makeup can become quickly familiar with. The fact that there are no application brushes is deliberate – Harris prefers the human touch.
“It is very much about a playfulness and the joy of makeup,” Harris continues. “As someone who makes clothes that take a couple of weeks to produce, if I want to make a statement with makeup, it literally takes me seconds with a good lipstick or eyeshadow. As I have pushed this idea of a more fluid space in a more fluid world, I’ve really loved that makeup can always be that gorgeous icing on top. It doesn’t only complete the look but, it also completes the message, acting as that extra ounce of light to help radiate what I stand for.”
Much like their clothing, the inspiration behind the colours and products is a major meeting of eras and aesthetics, resulting in an overall “glam-luxe romanticism gone non-binary,” they say. “It is a mix between Studio 54 and rococo, but also think a full renaissance party. You can start with this very beautiful, very whimsical approach and then by the end you can end up with this Studio-54-inspired gold eyeshadow all over your face, even pushing up to the hairline.” Their hero product? A trio of lipsticks called ‘From Harris, With Love’ that reminds them of their first forays into makeup and looking at lipsticks with their mum as a child. “I know those are the ones that I will keep on me at a party, applying, applying and applying.”
Harris’s own approach to beauty and using makeup for themselves has shifted as their sense of self has grown — most notably after they started at Central Saint Martins, emerged in London’s creative scene. Yet they weren’t always so comfortable and forthcoming with using products for themselves. “Being around fabulously flamboyant people really pushed me in the way that I wanted to express myself in terms of my gender identity and being creative across so many areas,” they said.
“[Wearing makeup] has made me have a much more honest approach to my identity. Like anything, it can be scary if you’re not familiar with it. The minute I thought of makeup as a tool to use to send a message and spark a story, was when I started having a way more playful approach. It gave me a space to feel that everything was okay. It definitely was a journey and now I realise that you write your own rulebook.”
The four-piece collection is a small but mighty push for us all to rethink how we use and approach makeup. Harris doesn’t see using cosmetics any differently to employing a fabulous fashion accessory when putting an outfit together. “I think if I, and this collection, can be of any influence to make people look at makeup as a tool to be who you want to be, then that’s job done,” they said.
“Try and not think of makeup as something that makes you look ‘pretty’ and try and not look at it as something that you use to make yourself better, but to explore and enhance something within you. Use makeup as a tool to be your most authentic self.”
Great makeup begins with great skincare. Prep your skin with CeraVe Moisturizer ($11; target.com), a lightweight daily moisturizer for normal to dry skin. Follow up with Estee Lauder Illuminating Perfecting Primer, ($38; nordstrom.com), a luminous face primer that hydrates and brightens skin for a dewy finish. The duo will ensure a flawless base that keeps makeup in place all day.
Concealer and Foundation
Beginners can eliminate the risk of caked-on foundation by adding an opaque concealer to their kit. L.A. Girl concealer’s ($3; walmart.com) creaseless formula camouflages imperfections, allowing you to use less foundation. When paired with Makeup Forever’s HD Invisible Cover Foundation ($43; sephora.com) no one will be able to tell where your skin ends and the makeup begins. Bonus: It lasts for 24 hours and comes in 50 shades.
Eyebrow Pomade and Spoolie Brush
Among the most important features on your face: Your eyebrows. Every beginner needs a tool like the dual-sided Anastasia Beverly Hills brush ($18; macys.com) to sculpt perfect arches. The brand’s Dipbrow Pomade ($21; sephora.com) is also a beginner favorite as it’s easy to apply, smudge-proof, and waterproof — so it’s great even for oily skin types.
Eyeliner and Mascara
For a beginner, skip the false lashes and go straight for an all-star mascara and liner combo. Tag-team Kat Von D Tattoo Liner ($20; sephora.com), which gives the illusion of thicker fringe, with a few swipes of Benefit’s They’re Real Lengthening Volumizing Mascara to add dramatic length ($25; sephora.com).
Nude and Red Lipstick
No kit is complete without a super versatile nude and red lip color that can take you from day to night. Try Chanel Rouge Coco Shine ($38; chanel.com) for a hydrating nude and MAC Lipstick ($17; maccosmetics.com) for a universally flattering bold red that stays put for hours.
Brushes and Tools
In order to put apply your makeup properly, you’ll need to use the right tools. The Beautyblender ($20; sephora.com) is perfect for effortlessly blending foundations, blush, and concealer. For precise eye makeup and dusting on powders reach for Sonia Kashuk’s brush set ($40; target.com).
Blush and Highlighter
Add healthy color and a subtle glow to your skin with a classic blush and highlighter. Nars and Becca have both created cult favorites that are must-haves for every kit. Nars Blush in Orgasm, $30; sephora.com. Becca Shimmering Skin Perfector, $41; sephora.com.
If you’re experimenting with eyeshadows, this Anastasia Beverly Hills Modern Renaissance Eye Shadow Palette ($42; sephora.com) is perfect for you. It offers a range of everyday nudes, plus a hint of bright colors to play around with.
Q-Tips and Makeup Wipes
Even pros make mistakes — and dabbing a Q-Tip ($3; target.com) into lotion is their secret for instantly erasing errors. And for those nights when you’re too lazy to wash your face, makeup wipes will be your best friend. Try Cleanse by Lauren Napier ($40; net-a-porter.com), which comes with 50 individually packaged wipes you can throw in your travel bag to use on-the-go.
Of course, these are the basics to help get you started. The more you work, you will realize the need for more products, textures, and colours. Some additional items to this list include:
It’s been 20 years since celebrity makeup artist Mario Dedivanovic entered the scene, forever contouring the shape of the beauty world with highlights, shimmers, and perfectly winged liner that launched an army of copycats on social media.
Now, Dedivanovic, whom the New Yorker recently heralded as “The Makeup Artist at Ground Zero of Internet Beauty Culture,” has taken his years of expertise, massive internet fame, and a few personal checks to labs across the world to create his dream: a self-funded line of products titled Makeup by Mario.
Welcome to Artist Spotlight #19 series on my blog.
For Dedivanovic, this moment is huge. He begins to tear up on a Zoom call as he discusses the project he began working on three years ago. “I’m just so excited for October 1st”—the launch date, Dedivanovic’s birthday, and the date he began working on the Sephora floor many years ago—“because it almost still doesn’t feel real to me,” he says.
The artist comes fully loaded with all the bonafides to make a bestselling beauty line. He’s most famous for his work on one of the 21st century’s most famous canvases, Kim Kardashian-West, and helped launch her KKW Beauty line. He’s also had brand partnerships with Laura Mercier and hosts a mega-popular Masterclass. This is the last box to check on his way to beauty moguldom.
For Dedivanovic, the Sephora gondola, the display for all a brand’s beauty products inside the store, is the ultimate symbol of his success. “I used to manifest into those Sephora bottles when I was cleaning them, that I would one day have that, knowing very well that I had to work very hard and it probably wouldn’t be 20-plus years until I did that,” he explains. “I’ve been dreaming about this moment for a long time.”
His dreams are finally a reality. The new line includes 21 products and tools, including eyeshadow palettes, brushes, and highlighters created to flatter any and all skin tones. “When I work, I tend to like products that I can use on all skin tones,” he says.
Below, a few beauty tips from the seasoned vet, plus a peek at the products in his collection.
He knows you’re bad at winged eyeliner.
A standout product in the line is the Master Pigment Pro Pencils, inspired by his older sister Vicky, a relatable queen with an inability to work with eyeliner.
“I think it’s hard even for an artist to really do a beautiful wing,” Dedivanovic says. “I know that a lot of people want to do wings, but it’s challenging and can be intimidating. With this pencil and brush shape, you take the pencil and draw a line from there [the center of your eyelid] to the corner. You stop at the corner and flip the brush over and up and lift. [The brush] literally does the flip for you. I wanted to make this technique very, very easy.”
Dedivanovic added that he will provide new content that inspired tools like the eyeliner and tutorials around how to use it on his social media platforms.
He likes both contoured and natural makeup.
“I know I’m [known] as the contour king, but I think there was a little misconception,” he says. “I’m not the type of artist that typically will do the heavy stripes and all those types of things. I like makeup to look as if one were born with it in terms of the colors and finishes on the skin. I like it to enhance a woman’s face, not to have it feel unnatural or that they have a ton of makeup on. My goal at the end is that when you are up close, in person, you do makeup to make it look beautiful there. But for me, that’s not enough. I want it to look beautiful for the person as well. Bot in the sense, Oh, wow, your makeup is beautiful. More in the sense of, Wow, you look beautiful.
The brand is for novices and beauty experts alike.
While the line is infused with years of experience from Dedivanovic, he wanted to create something that was easy for the most green of makeup appliers to use.
Here’s his tip for the Master Metallics palette:
“This is a very creamy formula that’s a blend of powders and creams, so it’s very easy to use with just a swipe of a finger on your lid for a quick application. I wanted to separate my products by texture because as an artist, I was always trained from the very beginning that you always separated your mattes [from] your metallics. That’s the way you packed your bag as well.”
The packaging is the future of beauty.
Dedivanovic was inspired by the iPhone and how easily it can fit into your hand. He wanted the tools to feel accessible and comfortable while you apply your makeup. Think 2001: A Space Odyssey meets BTS’s “On” music video: The full, nearly all-white kit comes in what looks like a briefcase from a space-age population that cracked the code on product design. “It felt like the future of makeup in a sense,” he says. “I hadn’t seen something like this when it was presented. Also, it felt pure.”
The Master Prep and Set
Available in three different tones—light, medium, and deep—each set comes with six shades to be used as an eye primer. Dedivanovicoriginally tried to get this product in the palettes but couldn’t configure it correctly and inclusion would make the palettes gigantic. Thus, it evolved into its own separate product.
The Master Mattes were the first product Dedivanovic began working on in 2017. “The Master Matte palette is inspired by human skin tones,” he explains. “It’s inspired by the technique I have done for many years, in which I shape and contour the eyes using typically different, varying shades of foundation and/or concealer to shape and contour the eyes before I apply eyeshadow.”
To find the right human skin tones for the palette, he researched the different pigments that make up our skin tones. The shades also have a bit of translucency because he prefers subtle to extremely pigmented eyeshadow.
The all-metallic formula is a creamy blend of both powders and creams, making it very easy to use with a single swipe of your finger onto your lids. Dedivanovic, a self-proclaimed geek, researched the inside of our bodies for the pink, brown, and cream hues. “This is sort of representative of the shades that are within all our bodies on a cellular level,” he explains. “What’s really interesting is when you swatch all these colors together, it’s the epitome of my dream color palette when it comes to shimmery shades.”
If you’re looking for the easiest-to-use product in the collection, this palette is your go-to. But, if you’re looking for more of a high-intensity pigment, Dedivanovic created the Master Metals and Master Metals Manipulator to create your very own dream eye looks. “The idea is that the artist could scrape several shades and mix their own metal shades,” he says. “What happens when you use the Master Metal Manipulator is it turns it into a molten liquid metal. You can do liquid liners with it, you can do a quick all-over eyeshadow shade, or just the inner corner.
Bonus points: The Master Metal Manipulator also turns them into a completely waterproof product.
Mario’s Master Metal™ Manipulator™ is the ultimate mixing agent for metallic pigments. It instantly transforms loose or pressed metallic pigments into a liquid, creating a gorgeous metal foil. When mixed with pigment, it provides intense grip, lasting power, and locks the formula in place.
The Master Crystal Reflectors come in three shades: quartz, citrine, and bronzite. The reflectors are a few of his favorites because of their sheer finish that “sparkles while dancing on the eyelid.”
The product also reflects light beautifully and gives a bit of reflection and dimension to the eyelid, but can be worn all over the face. “It’s a global exclusive formula, so no one can ever have this formula,” he adds. “I’m very excited about that.”
“For years, I liked to use a highlighter on the cheek or on the eye that is a completely sheer emollient glow,” he says. “I envisioned this even for the girl who really doesn’t wear any makeup. I do clients that have a very natural look and I like natural looks as well. This product really fits both of those.”
For the collection, Dedivanovic created four pencils and four eyeshadow brushes. According to him, “Pencils are one of the most transformative aspects of makeup, especially when it comes to the eyes.” He incorporated his signature liner techniques into crafting them.
Mario’s dual-ended liner has all you need to create a precise line. The velvety gel-based formula delivers a full-coverage finish in a single swipe. It has incredible grip after it sets but still allows time to blend, layer, and define. For a soft, symmetrical line, use the brush to smudge and blend.
This liquid liner is extremely pigmented and features a super sharp, flexible felt tip for ultimate control. The bulletproof formula grips the lid and is completely smudge-proof for bold and lasting definition.
The brushes are inspired by the eyeshadow brushes he usually works with from Japan. They’re designed to work with the other formulas in the collection like the Master Mattes to make for an easy blend and application.
This brush has fluffy, soft, flexible hairs that are ideal for blending and softening on the eyes and face. It’s also perfect for applying and blending matte shadows. All Makeup By Mario brushes are cruelty-free, made with a custom blend of synthetic and vegan fibers, and 100% FSC-certified birchwood handles.
This brush has fluffy, soft hairs and a wide, tapered shape. It’s perfect for effortless eyeshadow application and an easy sweep of color across the lid. All Makeup By Mario brushes are cruelty-free, made with a custom blend of synthetic and vegan fibers, and 100% FSC-certified birchwood handles.
This brush features a denser, rounded head with flat hairs and works well with cream and powder formulas. All Makeup By Mario brushes are cruelty-free, made with a custom blend of synthetic and vegan fibers, and 100% FSC-certified birchwood handles.
This brush’s small, tapered head makes it the perfect detail brush. Use it to apply shadows wet or dry or to blend and smoke out eyeliner with control and ease. All Makeup By Mario brushes are cruelty-free and are made with a custom blend of synthetic and vegan fibers, and 100% FSC-certified birchwood handles.
Last but not least, he created gentle makeup remover wipes. “When I work, I’m very particular with wipes,” he says. “I use them to gently exfoliate the skin right before I go on with skincare.” He wanted to move away from traditional oily formulas so he created something without fragrance or the normal oily residue. “These are made with 100 percent natural, pure cucumber water, and they don’t leave any oiliness.”
“Because E.L.F.’s makeup and skin-care offerings are incredibly affordable and effective, wanting to fill up your cart with everything the beauty brand has to offer is a little too tempting. (We’ve all be there.) Add in the fact that you can pick up the products at your local Target, Old Navy, and drugstores, and you’ll start wondering if E.L.F. wants you to directly deposit your paycheck into its account.“
“We rounded up some tried-and-true product picks from Allure editors to make shopping E.L.F.’s vast beauty selection a little easier, more efficient, and kinder to your wallet. You’re welcome. Many of our recommendations even have a Best of Beauty Awards and Readers’ Choice Awards to their names, like best eye shadow brush and best lipstick, so you know they’re going to be amazing additions to your beauty routine. Keep scrolling to see which highlighter, eye shadow palette, and skin-care products we swear by.”
E.L.F. Luminous Poreless Putty Primer
Unlike the original version, which has a slightly mattifying effect, E.L.F.’s Luminous Poreless Putty Primer leaves the skin with a subtle dewy finish whether you choose to wear it alone or under makeup. So if you want to minimize the appearance of your pores and get a radiant glow, look no further than this primer.
If you’ve never experienced the wonders of a peeling gel, allow this Best of Beauty winner to be your introduction. Straight out of the pump, it looks like a clear gel. However, when you start rubbing it onto skin, it turns into little balls. Why? The Gentle Peeling Exfoliant picks up the dead skin cells and other grime on your face and rolls it up like eraser dust. It’s incredibly satisfying and leaves skin smooth and radiant.
The Best of Beauty-winning Cream Contour Palette contains four different matte creams — a trio of bronzes (taupe, fawn, and caramel) and one yellow-beige hue for brightening. Each are rich and intensely pigmented but once blended out, they seamlessly melt into skin for a natural-looking sculpted finish.
E.L.F.’s SuperBrighten Peel Pads may not cost you much — and yet, they actually rival some of their more expensive competitors on the market. Formulated with alpha hydroxy acids (AHAs), citrus (from lemon peel oil and lemon fruit extract), and witch hazel, these exfoliating treatment pads work by gently buffing away excess dead skin, which, in turn, gives the appearance of a more radiant complexion.
Washing your makeup tools doesn’t have to be a chore. Keep the Solid Sponge Cleanser near your sink, so you remember to dip dirty brushes and sponges directly into it when they need a washing. (There’s something soothing about swirling them around the charcoal-infused disc.)
Along with pristine brushes, your skin will love that you’re cleaning your brushes with the detoxifying ingredient, as it’s been said to help prevent future breakouts. And let’s be real, we’ll take all the help we can get.
Not even E.L.F. is immune to the holographic makeup hype. These color-shifting powders may look petal pink and lilac in the pan, but when brushed onto cheekbones, they transform into a hot pink and sky blue.
Made with watermelon fruit extract (yum), glycerin, and castor oil, E.L.F.’s Jelly Pop Water Gel Moisturizer soothes redness and re-hydrates parched skin in one fell swoop. It’s also super-fast-absorbing, making it an especially great option for the summer months when we’re sweating more and tend to favor lighter products.
Available in eight different shade options, E.L.F.’s Bite Size Eye Shadow Palettes (as in the same ones that went viral on TikTok earlier this year) make creating a put-together eye look easy as pie. The quad shown here is “cream & sugar” and contains a combination of neutral-toned, shimmery and matte shadows that work on almost every skin tone. Plus, the formula of these shadows is über-opaque, yet also so easy to blend.
Allure editors aren’t the only ones obsessed with E.L.F.’s Moisturizing Lipstick in Velvet Rope — our readers are, too. Velvet Rope, which is a cherry red with a golden sheen, won a Readers’ Choice Award this year for its creamy, hydrating formula that lasts all day long.
Read our guide to the best glow-givers of the year yet? If so, then you already know E.L.F.’s best-selling Baked Highlighter made the cut.
Despite technically being a powder, its ultra-buttery, featherlight formula melts into the skin like it’s nothing and never looks cakey worn on top of foundation and concealer. It also contains skin-loving ingredients like vitamin E, jojoba, and apricot seed oils, which is a nice added bonus.
Blending eye shadow ain’t easy. The Beautifully Precise Eyeshadow Brush No. 201, which recently won a Best of Beauty Award, will do all the work for you with as little effort as possible. You can pack color onto your lids with the short, dense bristles before sweeping the fluffy ends over the edges to soften them in seconds.
With all the latest palettes packed with terracotta and peach shades, the E.L.F. Mad For Matte Holy Smokes Palette has a much-welcomed mix of both warm- and cool-toned hues. On the right side, you have a peachy cream, blue-toned gray, and more neutral shades for laying down a clean base. Or, of course, you can wear just one by itself for a more minimalist look.
On the left side, you have a gorgeous teal, sapphire blue, and soft black for making your smoky eye fantasies a reality. (Hence the name Holy Smokes.) You can make sure they are all blended well with the shades situated in the middle of the palette.
I really enjoy the formula of Violet Voss eyeshadows – they’re highly pigmented, easily blendable, and the color stories are inspiring.
The 20 beautiful shades per palette are made with jojoba oil, making them soft yet long-lasting. These versatile palettes let you go for a subtle daytime look, and easily transition to a sultry nighttime smoky eye. They’re the perfect go-to for creating a flawless, sexy look for any occasion.
The New Nude Palette by HUDA BEAUTY is versatile and wearable in equal measure. Delivering infinite possibilities, this unexpected palette encourages you to experiment, empower, and express yourself however you please. The online brand Focallure wastes no time in creating alterntives to HUDA’s palettes, and Sunrise is their answer to New Nude.
The all-in-one eyeshadow palette consists of 18 highly-pigmented shades, ranging from flattering mattes to shimmer-drenched hues, and has everything you need to transform your lids. The carefully-curated lineup is studded with easy-to-use combinations—from soft berry to dusty copper, and rosy pink to golden taupe tones. The New Nude Palette boasts a variety of game-changing textures and colors, balancing cool and warm tones to complement the best of both worlds.
The formula of the two palettes is borderline identical. HUDA’s shadows are highly pigmented, very easy to blend, and last all day long (with the right eyeshadow primer). Exactly the same can be said about Focallure’s palette – it even mimics the cream concealer at the bottom left corner and pressed glitter shades.
ColourPop’s 9-pan palettes have taken the makeup world by storm; from monochromatic color stories to complementing colors that make great looks – they’ve got it all. At this point it’s safe to say there are over 20 of this style of palette made by ColourPop, with new releases every week!
Each collection has a cute pun-ny name and usually comes with blushes, highlighters, lip glosses, lipsticks, and even some of their FourthRayBeauty or SOLBody products.
The formula is incredible, and not just for the price. The shadows are pigmented, easily bendable, and last all day long on the eyes with the right eyeshadow primer. More than half of the palettes in this shape come with at least one pressed glitter, which may turn some makeup lovers away from the product.
When Too Faced released their (yet another) version of a nude eyeshadow palette called Natural Nudes in January 2020, so did Maybelline with a drugstore dupe that released in the same month. Since makeup products take at least 6-8 months to create, formulate, and begin production, it’s highly suspicious that such similar palettes released in the same month. Who knows who was snooping on who!
Interesting to note, both brands describe their palette as “made for universal shades and complexions“. Both have 16 shades with a good range of mattes and shimmers.
The Too Faced palette is said to be infused with coconut water, alpine rose & hualuronic acid, which gives it a slight sweet scent and softer blendability. Whereas the Maybelline palette is a tad drier, with key ingridients being Talc, Caprylic/Capric Triglyceride & Zinc Stearate.
Well, I tested them both out for myself and I can say that they’re VERY similar in pigmentation and wearability. Of course, use a good eyeshadow primer to prolong the wear of any eyeshadow. Shimmer shades can be amplified by spraying the brush with the product with a setting spray (MAC’s Fix Plus is the best for this step) before applying onto the eye.