Studio Fix Fluid SPF15 – a modern lightweight, natural matte foundation with shine-controlling, medium-to-full buildable coverage and 24-hour wear – available in an all-inclusive, colour-true range of 63 shades.
Studio Fix Powder – a one-step pressed powder and foundation that gives skin a 12-hour ultra-matte finish while controlling shine and without causing acne.
#170 – a best-selling foundation brush with a rounded, slanted shape and densely packed fibres that applies, buffs out and blends any foundation or primer.
& #150 – a full and dense brush for dusting loose or pressed powder onto the face or body.
Get Naked with @urbandecay 💋 Fantastic daily staples and versatile for any occasion!
From luminous shades with shimmer and sparkle to the smoothest mattes imaginable, Naked2 is packed with 12 never-boring taupe-hued neutrals (including a gorgeous grayish brown, a glittery copper and the lewdest, blackest black). Expand your Naked range to create even more sultry neutral looks, smoky dramatic looks and everything in between. The case has an art-school inspired look with a hinged lid—taupe metal with embossed chocolate brown artwork. It’s smooth, modern and cool to the touch—a real tactile experience. Naked includes a professional-quality, cruelty-free double-ended shadow/blending brush AND an Eyeshadow Primer Potion sampler with resealable samples of all four formulas (Original, Sin, Eden and Anti-Aging). Each sample holds about a week’s worth of Primer! Shade Descriptions: Foxy (cream bisque matte), Half Baked (golden bronze shimmer), Bootycall (cork shimmer), Chopper (copper shimmer w/silver micro-glitter), Tease (creamy pale brown matte), Snakebite (dark bronze shimmer), Suspect (pale golden beige shimmer), Pistol (light grayish brown shimmer), Verve (oyster shimmer), YDK (cool bronze shimmer), Busted (deep brown shimmer) and Blackout (blackest black matte).
Experiment with 12 NEVER-BEFORE-SEEN (and insanely beautiful) rose-hued neutrals—from pale, shimmery pink to deep black matte with rosy red micro-glitter. Choose from every finish imaginable: ultra-smooth mattes, gorgeous pearls and glimmering metallics. From the palest, shimmery pink to deep, warm black, these neutrals will make you want to get Naked all over again. Every shade features our Pigment Infusion System™, the proprietary blend of ingredients that gives each shade its velvety texture, rich color, serious staying power and blendability. Naked includes a NEW double-ended shadow/blending brush AND an Eyeshadow Primer Potion sampler with resealable samples of all four formulas (original, Sin, Eden and Anti-Aging). Each sample holds about a week’s worth of Primer. The art-school-inspired tin case is a gorgeous rose-gold color (a subtle hint at the shades inside). Embossed on top with a big “Naked3” and cool facets that beg to be touched, it’s sure to inspire lots of jealous stares. What You See Is What You Get: Strange (pale neutral pink matte-satin), Dust (pale metallic pink shimmer w/iridescent micro-glitter), Burnout (light pinky-peach satin), Limit (light dusty rose matte), Buzz (metallic rose shimmer w/silver micro-glitter), Trick (light metallic pinky-copper shimmer w/tonal micro-sparkle), Nooner (medium pinky-brown matte), Liar (medium metallic mauve shimmer), Factory (pinky-brown satin), Mugshot (metallic taupe shimmer w/slight pink shift), Darkside (deep taupe-mauve satin) and Darkheart (smoky black matte w/rosy red micro-sparkle).
An eyeshadow palette featuring golds, ambers, and rich chocolate browns. This irresistible palette combines retro glam with twelve exclusive shades to create everything from bright and sunny to dangerously seductive makeup looks. The neutral shades include classic golds, warm ambers, and rich chocolate browns.
Rethink neutral with eyeshadows designed to flatter every age, gender, and skin tone. From silky mattes and metallics to iridescent micro-shimmers, every shade is made with Urban Decay’s Pigment Infusion System™ for velvety texture, rich color, serious staying power, and optimal blendability.
The five shades of these liquid eye toppers offer a glimmering texture of color and duo-chrome finish and dry down to a stay-put formula. You can tap them on top of another eye shadow for an even more multidimensional effect or wear alone for enough sparkle to spot from a mile away — they’re some of the shiniest eye shadows you can find at the drugstore.
These glimmering powder eye shadows are legends of makeup swatching. Just one swipe across the pan with your finger picks up the dazzling opaquely-pigmented powder, delivering a foil-finish, jewel-toned shade in one fell swoop. Available in 20 shades, these are so popular, Dose of Colors’ website has put a two-per-customer limit on purchasing. (If you’re in a golden mood, this one is called Heart of Gold.)
These pots contain what appears to be tiny metallic foil flakes that when pressed with your finger onto your skin leave a mirror-like finish. Not kidding — it’s like someone shattered a disco ball and somehow made it safe to smear on your eyelids. Not gonna ask questions, just going to keep shining.
Bobbi Brown’s eye shadow sticks are already some of the most long-lasting in the game, and now with these limited-edition sparkly versions, your lids can glimmer all day into all night (and dawn, depending on how the night goes).
Huda Beauty Rose Gold Remastered Eyeshadow Palette
Huda Beauty gave its already popular rose gold eye shadow palette an upgrade with the Remastered version, which keeps its most glittery shadows in a row at the top. They’re the most unbelievably buttery foil-like metallics that feel like silk but look like molten metal when you sweep them across your lids. Honestly, it’s just a really stunning formula.
Dab one of these four chrome liquid shadows on your lids for long-lasting shine. At first, they’re wet, but once they dry down, they won’t budge no matter how much you sweat (or cry). Extremely smudge-proof.
L’Oréal Paris Infallible Paints Metallics Eye Shadow
When this formula won a Best of Beauty award, Allure’s editorial assistant, Jesa Marie Calaor, called it her “desert island beauty product.” Its pigmented enough to live up to its metallic name upon first swipe, but it can easily be sheered out for a subtle glow. I love the rose gold shade called Rose Chrome.
Previewed on the runway at the BCBG Max Azria spring/summer 2018 show, Stila’s latest liquid eyeshadow is a glitter-free version of the popular (and often sold-out) Glitter & Glow formula. Blend it on the center of your lids to create a halo effect.
Too Faced added another edition of its popular collection of chocolate-scented palettes. This time around, the palette is all about razzle-dazzle with shades like Drippin’ Diamonds (the silver) and Money Bags (the emerald).
Why limit yourself to one metallic hue when you can shop a palette that covers basically every shade of the rainbow and then some? All 12 of the powder shadows in the Kevyn Aucoin Electropop Pro Eyeshadow Palette are packed with shimmer, and a couple even have color-shifting pigments.
Make Up For Ever just launched a whopping 121-shade range of shadows, but this pretty-in-pink one has to be one of my favourites. In the pan, ME-840 appears to be a plum. However, when brushed on, it transforms into a bright watermelon pink with a warm purple base.
Meet the cashmere of eye shadows. These pans are filled with the softest powders you’ll ever dip your fingers into. They aren’t so soft that they disappear once they are on your face, though. Instead, the pigment looks exactly as it does in the palette as it does on lids.
Pat McGrath Labs Mothership II Eyeshadow Palette – Sublime
Pat McGrath’s limited edition metallic makeup blew off digital shelves so often that she decided to put together three permanent palettes. You can guarantee they will forever be in stock, and they’ll give your eyes that mesmerizingly shiny finish that everyone double taps on the makeup artist’s Instagram (to see -> Instagram).
Just like the vampires in Twilight: New Moon, Chanel’s New Moon shadow will make your lids sparkle in the sunlight. Nostalgic reference aside, this cream shadow blends seamlessly onto lids with just with a couple windshield wiper motions across them.
“One night over a glass of pinot, we sat down and asked ourselves why it was so hard to find the perfect nude lipstick. That conversation sparked an idea, and that idea became the brand we are building today. We created Mented Cosmetics because we believe every woman should be able to find herself in the world of beauty, no matter her skin tone. We know you’ll love being put first – because when it comes to beauty, no one deserves to be an afterthought.”
Welcome to Artist Spotlight #41 series on my blog.
“From our original nude lipsticks to eyeshadow palettes to blushes, each of our makeup products is perfectly pigMented to match your skin tones. We want all women, from light to tan to dark skin tones, to feel like they have makeup that actually works for their complexions, so we’ve created the shades to help accomplish that. Start with our shade finder to find your perfect match and then begin building your collection today! We guarantee you’ll find your new go-to or a fun addition to your makeup routine.”
Looking at the makeup on the models walking the autumn/winter runways, you could have been forgiven for thinking that you were seeing a show from the wrong season. Pops of blue, flashes of orange and pink, dustings of yellow, green and lilac… the painterly palettes chosen by makeup artists backstage at shows such as Dries Van Noten, Gucci, Maison Margiela and Missoni were decidedly springlike. And so, too, was their application, which was as important as the spectrum of colour itself. Sheer watercolour washes gave the look a very accessible appeal.
“Transparency automatically makes colour more beautifying on the face,” explains Terry Barber, director of makeup artistry for MAC Cosmetics. “It takes away the fear of looking garish or retro, and it’s those fresh, plump washes of colour that allow you to be more playful.” Be it a halo around the eye, a new or unusual experimentation in lip colour, or a gentle tonal clash on both eyes and lips, using products in this way gives an end result that is much softer – and this is, according to Barber, the easiest and most flattering in-road to exploring technicolour choices. “Veils of colour that bring out the features rather than enclose them are the unsung heroes of makeup,” he says.
So what to make of this more romantic approach? “It’s a good time to break the seasonal rules and not resort to the classic earthiness of autumnal beauty,” says Barber. “Instead celebrate the colours of optimism and freshness. Can we say spring/summer is the new autumn/winter?” It’s a resounding yes.
Liquid eye shadows are among the trendiest makeup formulas right now, with new versions dropping from a variety of brands seemingly every week. Devotees favor them for their ease of use, blendability and intense color payoff. But there are a few key tricks to finding the right formula and applying it like a pro.
“When it comes to these formulas, a little goes a long way,” says makeup artist Beau Nelson. “The best way is to use a synthetic brush, apply thin layers and use the brush to buff edges for a clean transition.” Makeup artist Katie Jane Hughes agrees, nothing that fingers are fine in a pinch, but “the oils in your fingers can often break up the oils in the product.” One major benefit of using a liquid shadow is that it doesn’t require the use of a primer: They “basically act as primers with color. They work well amazingly on their own, or even as a base for powder shadows,” explains Hughes.
Liquid eye shadows are also the unsung heroes of the makeup bag because of their versatility. Both makeup artists we consulted agree that the multi-tasking capabilities of these formulas are particularly impressive. “Metallic, pale and medium shades can look best as highlights. They can also act as blush — just mix a tiny bit of foundation to extend the product’s dry-down time,” says Nelson.
Now that you know how to apply them like a pro, here are the best expert-recommended liquid eye shadows to add to your collection. Read on to see (and shop) them all.
Danessa Myricks Beauty 24-Hour Cream ColorFix
Channel your inner artist with Danessa Myricks Beauty ColorFix 24-Hour Cream Color Matte. This ultra-long-wearing cream color can be safely used on lips, eyes, face, and body. ColorFix’s unique silicone-polymer base can be mixed to create custom colors and finishes.
Powder-finish formula (that doesn’t feel powdery) smooths on with a doe foot applicator. Silky, blendable color melts into skin, creating a pretty, diffused effect that lasts. A little bit adds some depth to the eye area; add more for a refined, modern wash of color. Comes in seven shades inspired by dreamy Southwest landscapes.
Illuminate your eyes with Glitter & Glow Liquid Eye Shadow by Stila Cosmetics. This lightweight and water-infused formula provides long-lasting coverage, without ever flaking. Boosted with mica, this highly-pigmented formula reflects the light around you, revealing a glowing appearance.
Creates a sheer veil of color that locks onto lids without creasing (so no need for primer). Ultrafine pigments are enveloped in a buttery base for a silky, blendable formula that swipes on easily. Comes in six shimmery, long-wearing shades.
This gel-based formula is long-lasting, quick-drying and 100% eye-catching! Formulated for comfortable wear and minimal fall out, this opaque liquid eyeshadow delivers high-impact, multi-dimensional glitters and pearls in a quick-drying gel base.
Smith & Cult Glitterbaby Metallic-Shift Eye Shadow
Next level liquid glitter eyeshadow. Smith & Cult’s Glitterbaby Metallic-Shift Eyeshadow features black micronized pigments that transform to a deeper metallic as you blend. Build color intensity and depth. Wear as a sparkling metallic or smudge for a smoky look.
I’ll be honest: I’m highly skeptical when it comes to beauty brands founded by celebrities. But Selena Gomez has proven me wrong with her brand, Rare Beauty, and it’s now dropping a new spring collection.
The line features four brand-new Rare Beauty products: Stay Vulnerable Melting Blush, Stay Vulnerable Glossy Lip Balm, Stay Vulnerable Liquid Eye Shadow, and the Stay Vulnerable All-Over Eye Shadow Brush. With the exception of the brush, all of the products have the exact five-shade range with names that pretty much speak for themselves: Nearly Apricot, Nearly Rose, Nearly Neutral, Nearly Mauve, and Nearly Berry. In short: This collection is a makeup minimalist’s ultimate fantasy.
And thanks to the brand, Allure editors got to try the line before anyone else to give us the early reviews. Below, see a breakdown of the products, how they perform, and whether or not they’re worth backtracking on your New Year’s resolution to buy less stuff. Spoiler alert: They probably are.
Stay Vulnerable Melting Blush, $21
“I was biased the second I opened the retro-looking compact, but I have to hand it to this blush formula: Using the word “melting” in the name was a very intentional choice because that’s exactly what these blushes do upon touch. And that texture (combined with tons of pigment) is exactly what makes it so easy to apply either with fingers or a makeup brush.”
Thorne’s on the exact same page, even though cream blush isn’t exactly her thing. “I’ve recently gotten into cream blushes, but unfortunately some formulas are a bit too sheer for my brown skin,” she says. “These blushes didn’t come to play any games. They leave a healthy dose of pigment on the checks. I love how creamy and blendable they are.”
Stay Vulnerable Glossy Lip Balm, $18
Rare’s new lip products are a little mystical because you truly can’t limit them to one category. They have the nourishing quality and balmy consistency of a lip mask but they shine like a gloss — plus, they have just enough pigment to qualify as a lip tint. “Because they’re so simple and comfortable, I know they’re quickly going to become one of my go-to products for last-minute, Zoom-meeting makeup. The best part’, as Thorne will tell you, “is that anyone can wear any of these shades and get the same slight color and high shine.”
“The neutral and berry shades spoke to my soul the most, but I really liked the neutral shade because, despite the sheerness, its gorgeous caramel hue looked lovely on my lips with some brown liner,” Thorne says.
Stay Vulnerable Liquid Eye Shadow and All-Over Eye Shadow Brush, $20 and $15
Neither editors are frequent users of liquid eye shadows, but this formula is so easy to use it has convinced them to change their view. “The eye shadows are basically identical in shade to the blushes and glosses, but these are far thicker, creamier, and pigmented (as they should be). You get full-color payoff in one or two swipes; from there, you can let it dry down or blend it out to a subtle, sheer finish.”
And that’s where the All-Over Eye Shadow Brush comes in. It’s got a fluffy, tapered tip so application requires only two steps: Swipe some shadow all over the lid then wipe the brush lightly back and forth until it’s all blended out.
It’s been 20 years since celebrity makeup artist Mario Dedivanovic entered the scene, forever contouring the shape of the beauty world with highlights, shimmers, and perfectly winged liner that launched an army of copycats on social media.
Now, Dedivanovic, whom the New Yorker recently heralded as “The Makeup Artist at Ground Zero of Internet Beauty Culture,” has taken his years of expertise, massive internet fame, and a few personal checks to labs across the world to create his dream: a self-funded line of products titled Makeup by Mario.
Welcome to Artist Spotlight #19 series on my blog.
For Dedivanovic, this moment is huge. He begins to tear up on a Zoom call as he discusses the project he began working on three years ago. “I’m just so excited for October 1st”—the launch date, Dedivanovic’s birthday, and the date he began working on the Sephora floor many years ago—“because it almost still doesn’t feel real to me,” he says.
The artist comes fully loaded with all the bonafides to make a bestselling beauty line. He’s most famous for his work on one of the 21st century’s most famous canvases, Kim Kardashian-West, and helped launch her KKW Beauty line. He’s also had brand partnerships with Laura Mercier and hosts a mega-popular Masterclass. This is the last box to check on his way to beauty moguldom.
For Dedivanovic, the Sephora gondola, the display for all a brand’s beauty products inside the store, is the ultimate symbol of his success. “I used to manifest into those Sephora bottles when I was cleaning them, that I would one day have that, knowing very well that I had to work very hard and it probably wouldn’t be 20-plus years until I did that,” he explains. “I’ve been dreaming about this moment for a long time.”
His dreams are finally a reality. The new line includes 21 products and tools, including eyeshadow palettes, brushes, and highlighters created to flatter any and all skin tones. “When I work, I tend to like products that I can use on all skin tones,” he says.
Below, a few beauty tips from the seasoned vet, plus a peek at the products in his collection.
He knows you’re bad at winged eyeliner.
A standout product in the line is the Master Pigment Pro Pencils, inspired by his older sister Vicky, a relatable queen with an inability to work with eyeliner.
“I think it’s hard even for an artist to really do a beautiful wing,” Dedivanovic says. “I know that a lot of people want to do wings, but it’s challenging and can be intimidating. With this pencil and brush shape, you take the pencil and draw a line from there [the center of your eyelid] to the corner. You stop at the corner and flip the brush over and up and lift. [The brush] literally does the flip for you. I wanted to make this technique very, very easy.”
Dedivanovic added that he will provide new content that inspired tools like the eyeliner and tutorials around how to use it on his social media platforms.
He likes both contoured and natural makeup.
“I know I’m [known] as the contour king, but I think there was a little misconception,” he says. “I’m not the type of artist that typically will do the heavy stripes and all those types of things. I like makeup to look as if one were born with it in terms of the colors and finishes on the skin. I like it to enhance a woman’s face, not to have it feel unnatural or that they have a ton of makeup on. My goal at the end is that when you are up close, in person, you do makeup to make it look beautiful there. But for me, that’s not enough. I want it to look beautiful for the person as well. Bot in the sense, Oh, wow, your makeup is beautiful. More in the sense of, Wow, you look beautiful.
The brand is for novices and beauty experts alike.
While the line is infused with years of experience from Dedivanovic, he wanted to create something that was easy for the most green of makeup appliers to use.
Here’s his tip for the Master Metallics palette:
“This is a very creamy formula that’s a blend of powders and creams, so it’s very easy to use with just a swipe of a finger on your lid for a quick application. I wanted to separate my products by texture because as an artist, I was always trained from the very beginning that you always separated your mattes [from] your metallics. That’s the way you packed your bag as well.”
The packaging is the future of beauty.
Dedivanovic was inspired by the iPhone and how easily it can fit into your hand. He wanted the tools to feel accessible and comfortable while you apply your makeup. Think 2001: A Space Odyssey meets BTS’s “On” music video: The full, nearly all-white kit comes in what looks like a briefcase from a space-age population that cracked the code on product design. “It felt like the future of makeup in a sense,” he says. “I hadn’t seen something like this when it was presented. Also, it felt pure.”
The Master Prep and Set
Available in three different tones—light, medium, and deep—each set comes with six shades to be used as an eye primer. Dedivanovicoriginally tried to get this product in the palettes but couldn’t configure it correctly and inclusion would make the palettes gigantic. Thus, it evolved into its own separate product.
The Master Mattes were the first product Dedivanovic began working on in 2017. “The Master Matte palette is inspired by human skin tones,” he explains. “It’s inspired by the technique I have done for many years, in which I shape and contour the eyes using typically different, varying shades of foundation and/or concealer to shape and contour the eyes before I apply eyeshadow.”
To find the right human skin tones for the palette, he researched the different pigments that make up our skin tones. The shades also have a bit of translucency because he prefers subtle to extremely pigmented eyeshadow.
The all-metallic formula is a creamy blend of both powders and creams, making it very easy to use with a single swipe of your finger onto your lids. Dedivanovic, a self-proclaimed geek, researched the inside of our bodies for the pink, brown, and cream hues. “This is sort of representative of the shades that are within all our bodies on a cellular level,” he explains. “What’s really interesting is when you swatch all these colors together, it’s the epitome of my dream color palette when it comes to shimmery shades.”
If you’re looking for the easiest-to-use product in the collection, this palette is your go-to. But, if you’re looking for more of a high-intensity pigment, Dedivanovic created the Master Metals and Master Metals Manipulator to create your very own dream eye looks. “The idea is that the artist could scrape several shades and mix their own metal shades,” he says. “What happens when you use the Master Metal Manipulator is it turns it into a molten liquid metal. You can do liquid liners with it, you can do a quick all-over eyeshadow shade, or just the inner corner.
Bonus points: The Master Metal Manipulator also turns them into a completely waterproof product.
Mario’s Master Metal™ Manipulator™ is the ultimate mixing agent for metallic pigments. It instantly transforms loose or pressed metallic pigments into a liquid, creating a gorgeous metal foil. When mixed with pigment, it provides intense grip, lasting power, and locks the formula in place.
The Master Crystal Reflectors come in three shades: quartz, citrine, and bronzite. The reflectors are a few of his favorites because of their sheer finish that “sparkles while dancing on the eyelid.”
The product also reflects light beautifully and gives a bit of reflection and dimension to the eyelid, but can be worn all over the face. “It’s a global exclusive formula, so no one can ever have this formula,” he adds. “I’m very excited about that.”
“For years, I liked to use a highlighter on the cheek or on the eye that is a completely sheer emollient glow,” he says. “I envisioned this even for the girl who really doesn’t wear any makeup. I do clients that have a very natural look and I like natural looks as well. This product really fits both of those.”
For the collection, Dedivanovic created four pencils and four eyeshadow brushes. According to him, “Pencils are one of the most transformative aspects of makeup, especially when it comes to the eyes.” He incorporated his signature liner techniques into crafting them.
Mario’s dual-ended liner has all you need to create a precise line. The velvety gel-based formula delivers a full-coverage finish in a single swipe. It has incredible grip after it sets but still allows time to blend, layer, and define. For a soft, symmetrical line, use the brush to smudge and blend.
This liquid liner is extremely pigmented and features a super sharp, flexible felt tip for ultimate control. The bulletproof formula grips the lid and is completely smudge-proof for bold and lasting definition.
The brushes are inspired by the eyeshadow brushes he usually works with from Japan. They’re designed to work with the other formulas in the collection like the Master Mattes to make for an easy blend and application.
This brush has fluffy, soft, flexible hairs that are ideal for blending and softening on the eyes and face. It’s also perfect for applying and blending matte shadows. All Makeup By Mario brushes are cruelty-free, made with a custom blend of synthetic and vegan fibers, and 100% FSC-certified birchwood handles.
This brush has fluffy, soft hairs and a wide, tapered shape. It’s perfect for effortless eyeshadow application and an easy sweep of color across the lid. All Makeup By Mario brushes are cruelty-free, made with a custom blend of synthetic and vegan fibers, and 100% FSC-certified birchwood handles.
This brush features a denser, rounded head with flat hairs and works well with cream and powder formulas. All Makeup By Mario brushes are cruelty-free, made with a custom blend of synthetic and vegan fibers, and 100% FSC-certified birchwood handles.
This brush’s small, tapered head makes it the perfect detail brush. Use it to apply shadows wet or dry or to blend and smoke out eyeliner with control and ease. All Makeup By Mario brushes are cruelty-free and are made with a custom blend of synthetic and vegan fibers, and 100% FSC-certified birchwood handles.
Last but not least, he created gentle makeup remover wipes. “When I work, I’m very particular with wipes,” he says. “I use them to gently exfoliate the skin right before I go on with skincare.” He wanted to move away from traditional oily formulas so he created something without fragrance or the normal oily residue. “These are made with 100 percent natural, pure cucumber water, and they don’t leave any oiliness.”
Let’s face it: As beauty-obsessed as we all might be, many of the products themselves can be downright pricey. Considering the fact that we need to own enough lip and nail colors to practically match the entire rainbow (because you always need to have a shade on hand that can match what Kylie Jenner or Gigi Hadid just wore, obviously), it all adds up pretty damn quickly.
This is where your neighborhood drugstore comes in. A splurge on a luxe product every now and again is just that: a splurge. It’s something you’ll proudly display on your vanity and use sparingly, but your drugstore makeup products become your most reliable pretty quickly. And, a good number of the drugstore brands — whether you’re talking hair, skin care or makeup — actually use similar (if not the same) technologies as mass prestige brands since they tend to be owned by larger companies that also have mass prestige brands under their umbrella, so the methods are passed through the company.
Mascara may be the most obvious, as the drugstore brands have been doing mascara correctly for eons. Not only do they have varieties ranging from volumizing to lengthening, drugstore brands like Maybelline, CoverGirl and L’Oreal also boast new launches multiple times throughout the year to stay on top of the trends. For example, there are several formulas offering iterations of the runway’s “spider” lashes at the moment.
L’Oreal Voluminous Butterfly Mascara, $8.99, available at Ulta.com:My ultimate drugstore mascara? L’Oreal Butterfly Effect, which I hoard in bulk. This mascara has a winged brush — like a butterfly wing, hence the name — and adds that perfect hint of volume to your lashes while also helping to lengthen and separate. Basically, it’s my cannot-live-without desert island beauty product.
Liner pencils tend to wear down pretty quickly, so there really is no sense in dishing out a lot of cash for them. Of course, you should always make sure they don’t run or smudge too much, and that they draw a clean line without tugging the skin.
Maybelline Eyestudio Master Precise Skinny Gel Pencil, $7.99, available at Ulta.com: My personal favorite is Maybelline’s new Eyestudio Master Precise Skinny Gel Pencil, which is similar to the company’s beloved Master Drama pencil, which is no longer on the market (to many a fan’s dismay). The tiny, precise tip of the new gel pencil helps even the most amateur cat-eye artists get their flicks right though, and the gel glides along the skin ever so easily.
Makeup wipes are every lazy girl’s answer to a clean face, as well as the easiest way to remove dirt and grime while on the go. So, whether you’re a frequent traveler or you spend a lot of time at your significant other’s place, the makeup wipe will be your best friend.
Simple Micellar Makeup Remover Wipes, $5.99, available at Target.com:These deliver the cleaning benefits of micellar water without stripping your face of its natural oils. I personally am a micellar water junkie, singing it’s praises time and time again — my skin’s tone has greatly improved since jumping on the bandwagon, and I won’t be going back anytime soon.
Blush is one of those products that can be fun to experiment with a few different shades depending on the season. You want soft pinks and corals to brighten up your cheeks in the warmer months, and can go a bit deeper in the winter. And then, of course, there are various formulas and textures, adding an entirely new layer of experimentation — so why fuss over high-end brands?
Flower Beauty Transforming Touch Powder to Crème Blush, $12.98, available at Walmart.com: Trust me when I say that this is one of the best blushes on the market today. Drew Barrymore’s line boasts an exclusive “liquid powder” technology that literally transforms the loose powder blush into a crème right when you apply it to your skin, helping it to blend easily and set quickly.
While mousse frequently conjures up memories of crunchy curls circa the ’80s, it’s actually back with a vengeance. And luckily for you, like Warnke mentioned earlier, many of the top hair-care companies work together on their technologies (i.e. to prevent aforementioned crunchy curls). So, the mousse of today helps your hair to form a curl, without the frizz or stickiness.
John Frieda Luxurious Volume Perfectly Full Mousse, $6.99, available at Drugstore.com: My current favorite comes from John Frieda, and is a reinvention of its Perfectly Full Mousse. The new version has a lighter feel, so that you’ll have that touchable curl with hold — but without the crunchiness that we all tend to associate with a mousse product.
Since nail polish is addictive to collect, it’s in your best interest to find a drugstore brand that you love — and that lasts. With all of the polishes to choose from these days, this can be an overwhelming task. To make it easier, many of the top brands have developed some sort of “gel effect” polish, which essentially means that it will last longer; the technology may vary in some ways from brand to brand but, in the end, the purpose is for it to last up to two weeks — the same as if you were getting a professional gel manicure.
Sally Hansen Miracle Gel, $9.99, available at Ulta.com: After testing all of these new gel effect formulas, my favorite, hands down, is Sally Hansen’s Miracle Gel. You have to buy the top coat separately in order for it to work, but it truly does last almost to the two-week point — and that’s through washing dishes, swimming and more.
Since most of us love to extend the life of a blowout (or let’s face it, we just like to wash less frequently, because it’s a hassle) dry shampoo is often our best friend. We all own bottles and bottles of the stuff, so it better be cheap — but like RiRi says, it also better work.
Not Your Mother’s Clean Freak Dry Shampoo, $6.19, available at Ulta.com: There are countless dry shampoos you can get at your drugstore, but my recent favorite is Not Your Mother’s due to the fact that it absorbs oil quickly and leaves a matte texture for that perfect bedhead finish.
Since we’ve already told you that lip gloss is back in a big way (the proof is in your Instagram feed), it’s due time to try out a new sheen. Many of the best new glosses are drugstore brands, like NYX, Milani and Flower Beauty.
NYX Cosmetics Butter Gloss, $4.99, available at Ulta.com: My all-time favorite gloss is actually an Instagram fave as well: NYX Cosmetics Butter Gloss. The sweetly scented gloss gives medium color coverage and high shine. But, the best part is that the formula isn’t sticky and actually stays on your lips, as opposed to most glosses that come off after drinking or eating.
Everyone needs a few great shimmering nudes, and Milani actually has a fantastic palette to start with — for under $10! For folks looking to build up their eye-shadow collections in general, drugstore palettes are a great place to start, and both nudes and soft metallics are the essential starting points.
Milani Everyday Eyes Powder Eyeshadow Collection in Bare Necessities, $9.99, available at Walgreens.com: Milani’s palettes are my favorite for essential colors, like shimmering nudes as a baseline for a smokey eye. This Everyday Eyes Powder palette is one that I always have on hand (or is an easy palette to stick in my bag for travel) and will cover all of the bases.
“Because E.L.F.’s makeup and skin-care offerings are incredibly affordable and effective, wanting to fill up your cart with everything the beauty brand has to offer is a little too tempting. (We’ve all be there.) Add in the fact that you can pick up the products at your local Target, Old Navy, and drugstores, and you’ll start wondering if E.L.F. wants you to directly deposit your paycheck into its account.“
“We rounded up some tried-and-true product picks from Allure editors to make shopping E.L.F.’s vast beauty selection a little easier, more efficient, and kinder to your wallet. You’re welcome. Many of our recommendations even have a Best of Beauty Awards and Readers’ Choice Awards to their names, like best eye shadow brush and best lipstick, so you know they’re going to be amazing additions to your beauty routine. Keep scrolling to see which highlighter, eye shadow palette, and skin-care products we swear by.”
E.L.F. Luminous Poreless Putty Primer
Unlike the original version, which has a slightly mattifying effect, E.L.F.’s Luminous Poreless Putty Primer leaves the skin with a subtle dewy finish whether you choose to wear it alone or under makeup. So if you want to minimize the appearance of your pores and get a radiant glow, look no further than this primer.
If you’ve never experienced the wonders of a peeling gel, allow this Best of Beauty winner to be your introduction. Straight out of the pump, it looks like a clear gel. However, when you start rubbing it onto skin, it turns into little balls. Why? The Gentle Peeling Exfoliant picks up the dead skin cells and other grime on your face and rolls it up like eraser dust. It’s incredibly satisfying and leaves skin smooth and radiant.
The Best of Beauty-winning Cream Contour Palette contains four different matte creams — a trio of bronzes (taupe, fawn, and caramel) and one yellow-beige hue for brightening. Each are rich and intensely pigmented but once blended out, they seamlessly melt into skin for a natural-looking sculpted finish.
E.L.F.’s SuperBrighten Peel Pads may not cost you much — and yet, they actually rival some of their more expensive competitors on the market. Formulated with alpha hydroxy acids (AHAs), citrus (from lemon peel oil and lemon fruit extract), and witch hazel, these exfoliating treatment pads work by gently buffing away excess dead skin, which, in turn, gives the appearance of a more radiant complexion.
Washing your makeup tools doesn’t have to be a chore. Keep the Solid Sponge Cleanser near your sink, so you remember to dip dirty brushes and sponges directly into it when they need a washing. (There’s something soothing about swirling them around the charcoal-infused disc.)
Along with pristine brushes, your skin will love that you’re cleaning your brushes with the detoxifying ingredient, as it’s been said to help prevent future breakouts. And let’s be real, we’ll take all the help we can get.
Not even E.L.F. is immune to the holographic makeup hype. These color-shifting powders may look petal pink and lilac in the pan, but when brushed onto cheekbones, they transform into a hot pink and sky blue.
Made with watermelon fruit extract (yum), glycerin, and castor oil, E.L.F.’s Jelly Pop Water Gel Moisturizer soothes redness and re-hydrates parched skin in one fell swoop. It’s also super-fast-absorbing, making it an especially great option for the summer months when we’re sweating more and tend to favor lighter products.
Available in eight different shade options, E.L.F.’s Bite Size Eye Shadow Palettes (as in the same ones that went viral on TikTok earlier this year) make creating a put-together eye look easy as pie. The quad shown here is “cream & sugar” and contains a combination of neutral-toned, shimmery and matte shadows that work on almost every skin tone. Plus, the formula of these shadows is über-opaque, yet also so easy to blend.
Allure editors aren’t the only ones obsessed with E.L.F.’s Moisturizing Lipstick in Velvet Rope — our readers are, too. Velvet Rope, which is a cherry red with a golden sheen, won a Readers’ Choice Award this year for its creamy, hydrating formula that lasts all day long.
Read our guide to the best glow-givers of the year yet? If so, then you already know E.L.F.’s best-selling Baked Highlighter made the cut.
Despite technically being a powder, its ultra-buttery, featherlight formula melts into the skin like it’s nothing and never looks cakey worn on top of foundation and concealer. It also contains skin-loving ingredients like vitamin E, jojoba, and apricot seed oils, which is a nice added bonus.
Blending eye shadow ain’t easy. The Beautifully Precise Eyeshadow Brush No. 201, which recently won a Best of Beauty Award, will do all the work for you with as little effort as possible. You can pack color onto your lids with the short, dense bristles before sweeping the fluffy ends over the edges to soften them in seconds.
With all the latest palettes packed with terracotta and peach shades, the E.L.F. Mad For Matte Holy Smokes Palette has a much-welcomed mix of both warm- and cool-toned hues. On the right side, you have a peachy cream, blue-toned gray, and more neutral shades for laying down a clean base. Or, of course, you can wear just one by itself for a more minimalist look.
On the left side, you have a gorgeous teal, sapphire blue, and soft black for making your smoky eye fantasies a reality. (Hence the name Holy Smokes.) You can make sure they are all blended well with the shades situated in the middle of the palette.