The rise of the celebrity beauty brand is alive and well in 2020, just in case there were any doubts. The latest example comes courtesy of Selena Gomez, in the form of color cosmetics brand Rare Beauty, which made its official debut on September 3rd. Welcome to Artist Spotlight #17 series on my blog.
Touted as a “mission-driven brand,” Rare Beauty will donate 1% of all sales, “as well as funds raised from partners” to the Rare Impact Fund, which “aims to increase access to mental health resources,” according to a press release from the brand. It has an initial goal of raising $100 million over the next decade to “help address the gaps in mental health services for underserved communities, which will make it one of the largest known funds in support of mental health from a corporate entity.”
In a statement, Gomez said: “These products aren’t about being someone else, it’s about being who you are, whether that’s rocking a full face of bold makeup or barely any makeup at all. Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful exactly as they are.”
Rare Beauty’s rather robust initial product offering includes a touch-up kit with refillable powder and blotting papers, a matte liquid eyeliner, eight shades of tinted lip balm, 12 shades of matte lip color, eight liquid highlighters, eight liquid blush shades, eight shades of a dual-ended brow pencil and gel, three tools, an illumining primer, a multi-tasking face mist and 48 shades each of both foundation and liquid concealer.
According to the brand, Gomez has had a hands-on approach to developing Rare Beauty, including product testing, design and mission. At launch, it will be available at Sephora in the U.S., Canada and Mexico, as well as Sephora inside JC Penney and at RareBeauty.com. There are plans for additional international expansion in place for 2021.
Hand placement – never place your hand on top of a client’s head while working on their face, put it on your hip, hold another brush in it, or place it on the client’s chin. This is especially important with brides or models who have their hair already done. Plus, we tend to focus a lot on the step we’re doing that we might not notice just how hard our grip is on the client’s head.
Your pinky finger is your best friend – it serves as a resting point for your hand while blending eyeshadow or applying eyeliner, lipliner and lipstick. It’s a balancing tool to be used instead of resting the side of your hand on the face, or hold their head.
Apply false lashes easily – have the client look down and to the right for their right eye, and down to the left for their left eye. This method stretches the inside corner of the client’s eyelid allowing for perfect placement of false lashes and eyeliner.
Use dense eyeshadow applicators for glitters/pigments – you know those cheap ones that come with palettes? They’re so dense and impactful, they’ll be able to apply the glitter/pigment with less fallout and product loss than a traditional brush.
Choose the right eyeshadow transition shade – this shade is placed slightly above the socket of the eye under the browbone to transition into an eyeshadow look. The best bet is to use the bronzer shade you’re using on the client. This allows for cohesiveness and sculpting.
Avoid and correct eyeshadow fallout – it’s recommended to do eyeshadow first and wipe off the fallout without disrupting the base makeup. Apply skincare and primer, followed by eyeshadow. Clean up the fallout by wiping it off with a cotton round with some skincare on it – that way you’re not wiping off the initial skincare.
Apply skincare & primers strategically – skincare should help balance out dry/oily areas while helping to prolong the wear of makeup. Many people have oily T-zones (forehead, nose, and chin) while having dryness on the cheeks. Use hydrating, mattifying, and smoothing primers in areas where they’re needed. One primer may be all that the client needs, but may be not.
Both palettes are extremely popular among beauty lovers because of the true neutral tones that are at times hard to find. Both palettes have a good variety of shimmers and mattes that are easy to blend and are long-lasting.
However, personally, I find that the ABH formula has more kickback/fallout but is more pigmented than the UD palette. That’s not to say the Naked Reloaded palette can’t be workable – it simply means that it’s better for beginners and building up the colors. ABH Sultry was a limited edition though, so if you like this color scheme then UD to the rescue!
A couple of years ago when Wet’n’Wild came out with their 10-pan eyeshadow palettes, beauty lovers (including myself) lost their minds over the pigmentation, wearability, and color stories of them. Three that are the most obvious are:
I adore the formula of these NYX palettes! They’re great for travel and offer a wide variety of shades. Even within the Warm Neutrals color family there’s a definite distinction between the shades, none are completely similar. The Ultimate Brights does require a little bit of work, otherwise they show up pastel, still love it though. Great palettes for a great price!
If using a cream brozing/contouring product, don’t apply it directly on to your face (it can erase your base makeup and be harder to blend out). Pick up the product with your brush either directly from the product or the back of your hand, this allows for control over placement of it on your face and for a build-up to a desired intensity.
Play around with different colours and looks when you have free time. You never know what looks you could create! You might find something that you like and something you don’t. You might incorporate some into your daily makeup routine.
Learn how to properly line/overline your lips. Analyze the shape of your lips and only overline in the areas where there’s a more slim portion, and line the rest as regular. If you feel like you need to overline all over – please do! Makeup has no rules.
What are some of your makeup tips? Let me know in the comments below!