It doubles as a face mask, keeping my skin refreshed and radiant, regardless of the weather.
What It Is: A gel moisturizer with watermelon extract and brightening botanicals that can be used both day and night.
What It Does: Hydrates and plumps dry, irritated skin for a glowing, moisturized complexion.
Who It’s For: All skin types.
At first pump, this baby pink gel formulation, made with hyaluronic acid and watermelon extract, plumps the skin for a hydrated fresh complexion, while soothing and brightening. I like to double up on this oil-free moisturizer, using it as a 10-minute mask when my skin calls for it. My favorite hack? Storing this travel-sized Watermelon Glow Pink Juice in the fridge for a relaxing, cooling sensation. Thank me later.
Clean at Sephora:
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.
Sun Bum’s Mineral Sunscreen Spray makes applying SPF easy. Its spray nozzle effortlessly coats skin with just one spritz — just apply 15 minutes before you’re exposed to the sun and then reapply every two hours while you’re out and about. The formula is made mineral-based and made of zinc oxide, but don’t worry about any white cast issues, this formula is basically invisible. Once the sunscreen is all evenly applied, make sure you pat it in to ensure it’s fully absorbed and ready to protect.
Reapplying lip balm to avoid chapped lips can require constant vigilance, but not anymore. Sara Happ (a long-time favorite brand known for its lip scrubs) just launched its first lip balm-gloss hybrid. Created with hyaluronic acid, this lip treatment makes lips feel smooth and soft.
Peter Thomas Roth Water Drench Broad Spectrum SPF 45 Hyaluronic Cloud Moisturizer
Since Peter Thomas Roth’s Water Drench Cloud Moisturizer was such a success when it first launched years ago, the brand finally formulated a version of the iconic cream with sunscreen. This non-greasy moisturizer shields skin from the sun while hydrating with hyaluronic acid, so get ready to have skin that’s protected, hydrated, and soft as a cloud.
The Kate Somerville Delikate Serum is ideal for those who have sensitive skin. Its lightweight formula is made with cucumber seed oil to help calm and soothe redness, as well as ceramides to help protect and strengthen the skin’s barrier.
Ole Henriksen is bringing together three of its game-changing products to create the ultimate kit: 3 Mega Wonders. Included here is the Glow2OH Dark Spot Toner, the Banana Bright Vitamin C Serum, and the C-Rush Brightening Gel Crème, three products that work together to give your skin a serious glow. Stick with this trio and you’ll have hydrated, radiant skin in no time.
When I found out Kylie Skin was launching a lip exfoliator, I thought, It’s about time the queen oflip kitsdropped a prepping product. This formula is made with a mix of nourishing oils (jojoba and grape seed) and vanilla-scented sugar, which leaves lips soft, kissable, and hydrated after a gentle scrubbing.
Perfect for all skin types, Saturday Skin Wide Awake Brightening Eye Cream is a lightweight undereye cream formulated with avocado to improve hydration and date seed extract to give the eye area a subtle glow.
Thrive Causemetics Moisture Flash Active Nutrient Toner
Thrive Causemetics Moisture Flash Active Nutrient Toner is a pH-balancing liquid exfoliant that helps smooth and brighten skin. The witch hazel in the formula cleanses and targets unevenness, while salicylic acid aids with any pore congestion and acne. Get ready for bright, even, clear skin without added dryness.
In my opinion, the Kinship Mint Mud mask was practically made for an at-home facial. The refreshing treatment clears out pores, thanks to kaolin clay, while lactic acid gently dissolves dead-skin build-up, brightening skin. Above all else, you’ll love how it smells: like a freshly opened sleeve of Thin Mints.
A full face of makeup is no match to the Goodhabit Rescue Me Clean Scene Micellar Gel. Just one pump of the formula, which is made of hydrating hyaluronic acid and chamazulene (to help with redness), whisks away any makeup, including those of the waterproof variety.
If you’re looking for some serious luminosity, look no further: Laneige just dropped Glowy Makeup Serum to make any base makeup more radiant. Apply two pumps as the last step in your skin-care routine and apply your makeup as normal; the diamond mineral powder in the formula will create a translucent glow that looks gorgeous on all skin tones.
Even though we’re indoors right now more than ever, it’s still super important to wear sunscreen. Versed Guards Up Mineral Sunscreen boasts SPF 35, and its finish is creamy — not too dewy, not too matte — is a great option. Oh, and it never leaves a white cast on any skin tone. A winner in my book.
Then I Met You Honey Dew Lip Mask is a versatile pick because it can be used as a glossy daytime balm or an intense nighttime treatment. The squalane in the tube will leave lips feeling moisturized, while the honeydew melon will soothe the sensitive and delicate skin on your lips.
Give yourself an at-home facial with the Juice Beauty Prebiotix Instant Flash Facial. This all-in-one treatment acts as an exfoliating mask and cleanser. Plant beads and tartaric acid exfoliate away dead skin while iris extract and prebiotic ingredients help encourage balance, giving skin a fresh-faced glow.
Hydrate and replenish your complexion with Chantecaille’s new Radiance Elixir. This illuminating serum will give your skin a healthy, fresh glow. Either wear it alone or mix it with your foundation — either way, you’ll be feeling lavish and radiant with just one drop.
Turmeric is well-known for its soothing properties, which is why it’s an ingredient great for calming acne breakouts. Neutrogena’s latest launch, Soothing Clear Turmeric Mousse Cleanser, utilizes this ingredient in a lightweight formula that removes dirt, oil, and makeup from pores without stripping the skin of natural oils.
Belif’s True Cream Aqua Bomb just got a soothing upgrade. The new Aloe Vera version gives you the same hydration of the original gel-cream (thanks to the glycerin and ceramides), but it contains the aforementioned aloe, which is known to calm irritation and acne.
Heyday x Supergoop! Defense Refresh (Re) Setting Mist
To celebrate the Supergoop! Defense Refresh (Re) Setting Mist’s fifth anniversary, it’s getting a complete makeover — at least package-wise. Over the course of five months, Supergoop! will be releasing its SPF-packed setting spray in five newly-designed packages. This month, the skin-care brand has partnered with Heyday for a bright yellow bottle that just brings me a lot of joy.
Asking for bright and smooth skin just got a lot easier, thanks to Malin+Goetz’s new launch. The Resurfacing Face Serum is made with glycolic and lactic acids to exfoliate dead skin cells and vitamin C to give you a more radiant complexion. All you need is two or three drops before moisturizer and you’ll be good to go.
Get dewy-looking skin with Clinique’s new Moisture Surge Sheertint Hydrator SPF 25. It’s made of hyaluronic acid, aloe water, and a sugar called trehalose to provide moisture for up to 12 hours. In addition to broad-spectrum SPF 25 to give you some protection against the sun’s harmful UV rays, it also has a sheer tint to give you a touch of color and glow.
Who doesn’t love a gift set? In this Elemis and Olivia Rubin collaboration, you get seven full-sized products from the skin-care brand (Pro-Collagen Marine Cream, Peptide Night Recovery Cream-Oil, and Sea Lavender & Samphire Body Cream to name a few) all housed in a super fun rainbow-colored makeup bag designed by the British fashion designer.
If there’s one beauty brand universally loved by editors, bloggers, and makeup artists alike, it’s Glossier. Founded in late 2014 by Emily Weiss, the brand singlehandedly ushered in a new era in beauty: One in which minimalism and no-makeup makeup is favored over chiseled cheekbones created by contouring palettes often seen all over Instagram. The brand became a fan favorite overnight and its millennial-pink packaging can be seen everywhere — including, but not limited to, the vanities of beauty editors and the bags hauled to red carpet events by top-billed makeup artists.
Arguably the product that put Emily Weiss’s beauty brand on the map, Boy Brow is everything we want in an eyebrow product: Tinted, but not overly so; long-lasting (because having your brows melt off midday is not a good look); and super easy to use. The 2016 Best of Beauty Award-winning pomade comes in three natural-looking shades (plus a clear version that keeps hairs in place sans any tint), and brushes on easily for brows that look full and groomed, but not bushy. Yes, please.
Full disclosure: If you have oily skin, chances are Glossier’s Futuredew isn’t going to be up your alley, as it’s a serum-oil hybrid that leaves skin super glowy — even when used sparingly. But if your complexion is on the drier side, it might just be your new best friend. Infused with squalane, which hydrates, as well as nourishing oils like jojoba, grapeseed, and evening primrose, it works to smooth, soften, and brighten skin in one fell swoop. Additionally, it can be used as a makeshift highlighter — just tap a dot or two on the high points of your face for a subtle glow.
If you’re looking for an everyday mascara that gives lashes a noticeable-but-natural-looking boost, then Lash Slick is the one for you. Similar to Boy Brow, it coats lash hairs in a glossy pomade that enhances the look of natural lashes and doesn’t get clumpy, gloopy, or flaky. It’s also an excellent option for anyone who can’t be bothered to remove waterproof mascara because it comes off easily and seamlessly with just a little warm water — despite being otherwise budge-proof.
I have to be honest: liquid cheek tints are sometimes, to put it bluntly, hard to use. They’re either too pigmented, not pigmented enough, or dry too fast and leave the face a blotchy, streaky mess. Not so with Cloud Paint, which provides a sheer wash of natural-looking color for a just-in-from-the-cold flush — aka what blush is supposed to look like. The lightweight formula melts into the skin, making blending ridiculously easy — and the four shimmer-free shades (Dusk, a tawny, rose pink; Puff, a brighter, candy pink; Beam, a pretty, golden coral; and Haze, a cool magenta) are makeup bag must-haves.
For those of us who don’t have the patience, energy, or drive to double-cleanse with an oil and then another cleanser. Glossier’s Milky Jelly Cleanser is the answer to all of your post-Happy Hour makeup-removing struggles. The bouncy, lightweight cleanser easily melts off even the most stubborn waterproof makeup and cleanses the skin, without leaving any residue (or that weird, tight, hand-me-the-moisturizer-quick feeling). It also smells like rosewater, which is a nice change from the subtle chemical smell of many other skin-care products.
Myself — and, okay, the rest of the world — have been next-level obsessed with Balm Dotcom since it first hit the market a couple of years ago. Available in an array of skin-brightening shades, the hydrating, waxy balm (blended with beeswax, castor seed oil, and a variety of antioxidants) hydrates dry skin — we’re talking elbows, knees…everything. I like using the Original, untinted version on my body, but for a pretty wash of sheer, glossy color on the lips, the Cherry shade (a juicy, fruity red) cannot be beaten.
Slather the mint-colored, kaolin clay mask onto your face to look at least marginally more alive before work the next day. About 20 minutes later, you’ll be pleasantly surprised when your skin is brighter, smoother, and more awake.
For those who prefer their highlighter to deliver a glowy (rather than sparkly) finish, Glossier’s beloved Haloscope highlighter (a favorite of pretty much every Allure editor) can’t be beaten. The highlighting stick, infused with a core of solid, vitamin-rich oil, gives the skin a dewy, almost glossy highlight — with just a hint of shimmer (thanks to glimmering particles from actual crystals). It’s super easy to apply and blend, and the three luminous shades (sun-kissed Topaz; pearlescent Rose Quartz; and iridescent Moonstone) are versatile enough to be used on all skin tones.
Glossier’s best-selling Priming Moisturizer is one of those rare products that doesn’t seem particularly special, but delivers spectacular results. The featherlight hydrating cream features a blend of potent complexion-improving ingredients (including hyaluronic acid and redness-reducing botanicals) to keep the skin hydrated all day long. At the same time, it’s gentle enough to use every day and gives the skin a healthy, hydrated glow, making it a great pick for days when foundation just isn’t going to happen. Its only qualm? It doesn’t have SPF — so you have to apply your sun protection separately.
It also comes in a Balance version for oily skin, which one reviewer says is “formulated to prevent and heal blemishes with antibacterial, soothing bamboo extract and willow bark extract, which is a natural derivative of pore-clearing salicylic acid.”
For decades, South Korea has been famous for innovative beauty exports like cushion-compact foundation, BB cream, and sheet masks. Known for their “skin first” approach, K-beauty brands like Belif, Peach & Lily, and Glow Recipe have become staples for skincare obsessives who want quality ingredients and packaging at an affordable price point.
From cleansing micellar water to hydrating essence, here are the best K-beauty products to try now.
Everyday Essence Face Serum
Packed with hyaluronic acid, ceramides, and minerals, this gel-like essence quickly absorbs into skin to deliver deep hydration.
A large glass of red wine, a steamy bubble bath, and a cooling face mask are all it takes to make a perfect night in my book. There’s just one (very big) issue: this sheet mask habit of mine isn’t exactly eco-friendly, thanks to all of those single-use materials. That’s why I was more than intrigued when several brands debuted reusable sheet masks in 2020. Nurse Jamie, Sephora Collection, Avant Guard, and Honest Beauty have all created silicone versions of the masks we know and love — but these treatments don’t contain serum of any kind. They’re designed to be worn on top of skincare products of your choosing, then washed, stored away, and re-used infinitely, therefore cutting down on waste from cotton, plastic, hydrogel, and other materials.
At the risk of sounding like Carrie Bradshaw, I couldn’t help but wonder: What difference can a reusable mask make in my skincare routine if it’s not infused with some sort of brightening or hydrating concoction? I want to make more sustainable choices, but will I have to sacrifice my favorite self-care activity in order to do so?
Nurse Jamie Face Wrap Skin Perfecting Silicone Mask
After doing my full night-time skincare routine, complete with serum, moisturizer, and sometimes a face oil, I simply wear the reusable mask anywhere between 10 to 30 minutes, just as its instructions advise. It has loops on either side to hook around the ears, so it never slides around or falls off, even when I’m up and walking around. When I’m done, I simply take it off, wash it in the sink with warm water and soap, pat it dry with a towel, then place it back in its provided storage bag until next time.
What benefit does this serve beyond the benefit of the skincare routine itself? According to the people who created the Magic Mask, a combination of things — the first one being sustainability, which is what initially drove brand founder Jessica Alba to create it.
“There’s all of this plastic that you throw away immediately… it’s almost like the sheet mask has become the plastic straw of 2021,” Alba tells Allure. “At the end of the day it’s just some serum and some moisturizer that you’re penetrating into the skin with the mask, so I thought wouldn’t it be great if we could have a more sustainable option?”
Beyond the environmental benefits, a silicone sheet mask can actually make your already-established skincare routine a little more effective, another reason Honest Beauty opted to create its iteration. “Often when we apply serums and moisturizers, most of the water evaporates during application, but our sheet mask helps to lock in product,” says Mallory McMahon, the associate director of research and innovation at Honest Beauty. “Using [exfoliating serums] with a [reusable] sheet mask may help boost efficacy; when used with hydrating products, it helps lock moisture in and decrease evaporation overall.”
Connecticut-based board-certified dermatologist Mona Gohara concurs. “Essentially [a silicone mask] acts as a canvas to drive active ingredients [into the skin] as opposed to being the active itself,” she explains. “It works to protect the ingredients so they don’t rub off.” And because these silicone alternatives aren’t already infused with active ingredients, customers get the freedom of fully customizing their mask experience.
It’s all possible because, as McMahon points out, silicone is a “chemically inert” material. I’ll let cosmetic chemist Ginger King explain exactly why that’s important. “[Chemically inert materials] will not have potential reactions to active ingredients,” she says. “You want to avoid any potential interaction of materials that may eat up the mask or leach out undesirable ingredients.” In other words, the silicone material of the mask ensures that you can wear it on top of any skincare product safely and without any adverse reactions.
To make a long point short: Reusable silicone sheet masks are, indeed, effective — maybe just as much as traditional ones. I might not have seen a visible difference in my skin after I began using one, but you can take that with a grain of salt (my skin stays pretty stagnant regardless, thanks to genetics and a skincare obsession). The real benefit is that I can kick my feet up in my bubbly tub with the knowledge that I am not creating as much waste as I once did, so consider me a reusable sheet mask convert.
If you, like many other folks across the globe, are trying to become more sustainable this year, this could be a great, albeit small, first step. Then, it’s time to ponder: What other aspects of your routine are due for an eco-friendly upgrade?
Nothing has impressed me until I tried the Neutrogena Hydro Boost Sheet Mask. It has the same hydrogel material I loved about prestige brands I’ve tried prior, which is thicker than traditional paper sheet masks, adheres better to my skin, and resists drying out so that you get more serum out of it (a hyaluronic acid-based serum, in this case).
I find that this gel-like mask really helps to seal in moisture better than others I’ve used, providing a barrier between my skin and the environment and allowing the serum to deeply penetrate. After using it, my skin is soft, smooth, and glowing — even in the dead of winter, when it’s at its most dry.
Maybe my favorite part, though, is the sheet mask’s design. It comes in two separate pieces, one for the top half of the face and one for the bottom. Speaking as someone with a small face, the two-part design helps adjust the mask to fit my face better than traditional single-piece masks. With a mask that fits, it can deliver hydration where I actually need it — not in my hairline or over my eyelids.
In addition to the sheet mask, you’re also getting a little extra serum left over in the packaging. There’s usually enough left to squeeze into a bottle, which I use on days I’m not masking. It works just as well as other hydrating serums I’ve tried, and it’s essentially an entirely new product that comes free with the purchase of the mask.
I’m not the only one who’s obsessed with the mask’s skin-quenching powers. Brand ambassador Jennifer Garner loves it so much, she has everyone in her house giving it a try. And Walmart shoppers who’ve reviewed it say that it’s among the best sheet masks they’ve tried, soothing everything from dry skin to eczema to sunburns. One reviewer said that after using the mask once, they immediately ordered 10 more. With Neutrogena’s Hydro Boost Sheet Mask, available for just $3 at Walmart, you’ll never feel guilty about a weekly skincare treat again.
The thought of slathering on a face mask before you go to sleep sounds like a bed linen nightmare, seeing as no one wants to wake up to product smeared all over their pillow.
But the good news is overnight face masks are pillow-proof formulas that quickly dissolve into the skin when applied, and stay put as you sleep. And they offer a lot of skincare benefits, too.
“While you sleep, blood flow to the skin increases, and the skin tries to repair itself,” explains Dr. Rosemarie Ingleton, dermatologist and medical director of Ingleton Dermatology. “Overnight face masks can help this recovery process as active ingredients are better absorbed and penetrate more deeply.”
So if you’re looking to take your nighttime skincare routine to the next level, it’s time to try this bedtime treat.
Ten overnight masks that will help enhance your skin while you get your beauty sleep, ahead.
Chanel Hydra Beauty Masque de Nuit au Camèlia Hydrating Oxygenating Overnight Mask
This creamy formula transforms to a water-like texture when massaged into skin, helping to soothe, plump, and intensely hydrate. A great restorative mask, its exclusive complex of zinc, copper, and magnesium encourages skin oxygenation for a radiant morning glow.
This super-cooling gel mask is clinically proven to lock in moisture for up to 24 hours, creating a veil that helps prevent overnight water loss. It also fights the visible signs of tired, dull skin with peptide4, a yeast peptide that helps balance and support the skin’s barrier function.
Think of this overnight mask as a corset for the face. Its potent blend of black tea extract and other powerhouse ingredients improves the skin’s elasticity for a visibly more defined, contoured look. Black tea is known for its ability to protect against free-radical damage and soothe the skin. Other ingredients include blackberry leaf extract; known for its firming properties, and lychee seed extract, which helps maintain elasticity and smoothness.
Glow Recipe Avocado Melt Retinol Sleeping Face Mask
Avocados aren’t just great on toast; they are rich in antioxidants, which help soothe acne and inflamed skin. We love this mask because it combines avocados with retinol to help reduce hyperpigmentation, and also helps to nourish and repair blemish-prone skin.
If you’ve been feeling a bit stressed lately, chances are it’s affecting your skin. This mask delivers powerful regenerating effects through its infusion of cica, a perennial herb that boosts collagen production to strengthen the skin’s barrier.
Neogen Dermalogy A-Clear Aid Soothing Overnight Mask
Prevent future breakouts with this soothing face mask, made with salicylic acid to help remove pore-clogging impurities and control excess sebum. Extracts of centella asiatica and tea tree instantly help repair the skin and reduce the appearance of acne scars, to reveal a brighter, clearer complexion.
Olay Firming Overnight Gel Face Mask with Vitamin A
Sleep like a queen knowing this firming face mask is working through the night to plump your skin with moisture for a visibly toned look. The ingredients at work include vitamin A, vitamin B3 and hyaluronic acid, specially formulated to promote smooth, firm skin.
Origins Drink Up Intensive Overnight Hydrating Mask with Avocado & Swiss Glacier Water
Every application of this emollient rich mask is like drinking a tall glass of water for your skin. Packed with omega-3 fatty acids, vitamins A, D, E, Swiss glacial water and avocado oil, your skin will benefit from intense, targeted hydration, and 72 hours of long-lasting moisture.
Say goodbye to dry, dull skin with this radiance boosting mask, formulated with natural-origin glycolic and hyaluronic acid. The result? Brighter-looking, moisturized skin that looks renewed and well-rested.
Dry skin can cause all types of annoying irritations, from itchiness to flaking. Made up of a combination of powerful plant-based ingredients, including saffron flowers and shea butter, this soothing mask helps intensely nourish and moisturize dry skin to help it regain comfort and suppleness.
Ask any skincare lover, and they’ll tell you there’s no better feeling than coming home after a long day, removing all your makeup, and applying your nighttime skincare routine. While you can use the same cleansers, toners, and serums that you applied in the AM, if you’re looking to really transform your skin, you should be using a night cream as the last step in your PM routine instead of your regular face moisturizer.
According to New York City-based dermatologist Dr. Debra Jaliman, that’s because “night creams are more nourishing and hydrating than your daytime moisturizer. Generally, night creams contain more moisturizing ingredients and are thicker in texture.”
Board-certified dermatologist Dr. Joshua Zeichner agrees on the importance of having a night cream in your beauty arsenal, telling InStyle, “We know that skin goes through circadian rhythms, where specific activities occur in the morning and others in the evening. Skin hydration levels start to decline in the afternoon and continue into the evening, and skin cell turnover increases while we sleep. So a night cream is important to address the specific issues that the skin faces in the evening — offering hydrating and enhancing skin repair and collagen production.”
When it comes to choosing the right night cream for your skin, Dr. Zeichner recommends looking for creams that are “designed for nighttime use, usually containing ingredients that stimulate collagen production to address fine lines and wrinkles, such as retinol, hydroxy acids, peptides, or specialized botanical ingredients.”
Meanwhile, Dr. Jaliman says that in addition to formulas that will stimulate skin cell renewal, the best night creams should also feature moisturizing ingredients like hyaluronic acid, shea butter, and ceramides. That’s because “improving our skin’s hydration as we sleep is very important.”
With so many night creams on the market, it can be tricky figuring out which ones are actually worth buying, so with these dermatologist guidelines in mind, InStyle editors rounded up 20 night creams that customers say help them wake up with glowing skin each morning. From a retinol-infused night cream to a multitasking option and an affordable drugstore pick, keep reading to shop them all.
Top-Rated Option: CeraVe Skin Renewing Night Cream
Over 10,000 Amazon shoppers are obsessed with this CeraVe night cream, with many calling it a “miracle in a jar.” The popular product is packed with ceramides and peptides that work together to soften and rejuvenate your skin overnight, so you’ll wake up with a refreshed and glowing complexion. Even better, it’s also infused with hyaluronic acid to target fine lines and wrinkles. “This product is amazing,” raved one shopper. “I saw results the first morning after use. Unbelievable. Significantly less redness and a huge reduction in acne. It’s been about two weeks now and my skin looks the best it has in years. I’ve even had compliments this week on my clear, youthful skin! I’m hooked for life.”
Best Dermatologist Pick: Senté Dermal Repair Cream
Santé’s night cream may be pricey, but Dr. Jaliman says it’s worth every penny. It’s one of her top picks because “it contains green tea and hyaluronic acid and has an ingredient called Heparin Sulfate Analog (HSA) that works to deeply hydrate and maintain your skin’s health. It helps lessen the appearance of fine lines and wrinkles.” In addition to hydrating skin and reducing redness, Dr. Jaliman says it’s a great option “for those who need to repair the skin barrier.”
Best for Dry Skin: L’Occitane Ultra-Rich Shea Butter Cream
This L’Occitane night cream uses shea butter and glycerin as its active ingredients, which makes it a great deeply moisturizing treatment. Shoppers with extremely dry skin said this product is the only thing that finally got rid of their dry patches and flaky skin. Plus, they love that the night cream left their skin looking fresh and dewy and not greasy. “This is my holy grail product for my super dry and dehydrated skin. It is a lifesaver during the cold and drying winter in Massachusetts,” raved one reviewer.
Best for Dull Skin: Clarins Extra-Firming Wrinkle Control Regenerating Night Cream
Clarins’ overnight cream will revive lackluster skin and give you a more youthful appearance. Dr. Zeichner is a fan because it’s “a rich, hydrating cream that contains a blend of botanical extracts to help firm and improve the appearance of lines and wrinkles.” Reviewers say that it made their skin look firmer and smoother in just one use. One shopper called it “an overnight facial in a bottle,” before adding “My skin was glowing and plump. I was in awe of how much it changed my skin in less than seven hours. I repurchased this again finally and this morning my boyfriend mentioned how supple and radiant my skin looked”
Best Collagen-Infused: Maryann Organics Collagen Night Cream
This night cream by Maryann Organics is infused with collagen to help reverse prominent signs of aging. The multitasking product smoothes fine lines and wrinkles, diminishes the look of dark spots, and hydrates skin at the same time. Customers love how the cream is made in the U.S. from organic materials and that it doesn’t leave behind a sticky or tacky feel. “I love this moisturizer,” said one reviewer. “It’s not super pricey and it does exactly what I need, evens out skin tone and helps wrinkles — really makes me feel awake and young just after 20 minutes of putting it on. Especially overnight I wake up feeling great on my skin in the morning.”
Best Drugstore Option: L’Oreal Revitalift Night Cream
If you’re looking for an effective night cream that won’t break the bank, thousands of Amazon shoppers recommend L’Oreal’s Revitalift version. The product’s three main ingredients (pro-retinol, hyaluronic acid, and vitamin C) hydrate and smooth skin while evening out your complexion. According to the brand, you’ll see brighter and firmer skin with just one week’s use, and tons of customers agree. “After a week, I felt that I had a younger glow. After at least two weeks, my skin actually does look a more consistent texture and color — I haven’t even been wearing makeup,” raved one shopper. “It’s lightweight and smells delicious and is very inexpensive, which surprised me. I almost feel like it’s too lightweight to work, but the ingredients must be doing something for my skin.”
Best Multitasking Option: RoC Multi Correxion 5-in-1 Restoring Night Cream
The best beauty products can tackle more than one issue at once, so it’s no wonder this multitasking RoC night cream is so popular with Amazon shoppers. The five-in-one product smooths wrinkles, reduces the appearance of hyperpigmentation, tightens and hydrates skin, and evens out skin tones at the same time. Plus, the product is non-comedogenic, so you never have to worry about it clogging your pores or causing breakouts. One shopper wrote, “I can’t rave enough about this product! I’ve been using it for over a year now and can really tell the difference when I miss a few days. When you put this on the night before, your skin feels so smooth and supple the following morning. Some days I can actually skip my day moisturizer, this product works that well. It is definitely a workhorse against fine lines and pores. I’ve used products costing far more that do much less.”
Best Cruelty-Free Option: Kleem Organics Anti-Aging Retinol Cream
If shopping cruelty-free products is important to you, check out this night cream from Kleem Organics. Along with toning and firming your skin, the paraben-free product also works to improve the look and feel of your skin’s overall texture. For these reasons and more, over 4,000 customers have given it a perfect five-star rating, with one writing, “This stuff feels like silk going on and works great. Soaks in immediately. I used it twice a day when I first received it because of the cold weather my face turns into scales. It worked overnight it seemed. My face is as smooth as a baby’s tushie.”
Best Brightening Option: Caudalie Vinoperfect Brightening Glycolic Overnight Cream
Using viniferine and hyaluronic acid, this brightening night cream by Caudalie will visibly reduce the appearance of dark spots and hyperpigmentation while also plumping your skin. In a clinical self-assessment study, 95 percent of users said their skin looked brighter and 100 percent of users said their skin looked more rested after using the night cream for just 56 days. “I’ve used this consistently at night for a least a year now, and I can honestly say this is one of the BEST night creams on the market,” raved one shopper. “No matter what my skin is going through, this cream restores my skin texture at night and leaves it bright come morning. I’ve also seen the effects of brightening as my dark spots have faded tremendously.”
Best Firming Option: StriVectin Advanced Retinol Intensive Night Moisturizer
To start off their day with firmer and smoother skin, hundreds of Amazon shoppers slather on this StriVectin night cream before they go to sleep. It’s loaded with powerful ingredients like copper tripeptide and retinol to minimize the look for wrinkles, tighten crepey skin, and increase your skin’s elasticity. “I have definitely noticed a positive effect on my skin. I’m 58, and have fair skin with a tendency to dryness, and, in this recent foul weather, redness. This intensive night moisturizer has done a lot to alleviate that. It goes on easily, and you don’t need a bunch to get good coverage. My skin is clearer, firmer, and some of my fine lines have already started to disappear,” said one shopper.
Best Strengthening Option: Lancome Bienfait Multi-Vital Overnight Moisturizer
This Lancome night cream is a favorite of Nordstrom shoppers who love how well it hydrates their skin and improves their complexion. The popular skincare essential uses a unique strengthening complex made up of omegas 3 and 6 and vitamins E and C, which work together to hydrate skin and protect it from external aggressors. “Absolutely love this night cream,” said one customer. “Best I’ve ever used. I suffer from dry skin on my forehead and cheeks and clogged pores on nose and chin. This has done wonders to hydrate and smooth my skin. I’m 41 and have finally found my holy grail! Better than any other high-end or drugstore brands I’ve used including those twice as expensive.”
Best Hydrating Option: Burt’s Bees Intense Hydration Night Cream
Target dryness by letting your skin soak up this Burt’s Bees Night Cream while you sleep. Made from 98.9 percent natural ingredients like jojoba oil and Clary sage, the top-rated night cream promises to hydrate your skin for up to 24 hours at a time. After using the cream for a few weeks, many shoppers said it not only softened and moisturized their skin, but it also reduced redness and inflammation. “This feels amazing and creamy,” wrote one customer. “Rubs in well, leaves a little oily sheen, but I like that. I have super dry skin, particularly in the winter so it’s very soothing. I’m sensitive to smells and this doesn’t bother me. I’ve tried multiple natural night creams but none of them leave my skin feeling as hydrated as this one.”
Best Fast-Acting Option: It Cosmetics Confidence In Your Beauty Sleep Night Cream
While most skincare products can take weeks or months to work, It Cosmetics says you’ll see results from its night cream in just seven days. The fast-acting formula is full of hyaluronic acid, adenosine, and ceramides that smooth out fine lines, wrinkles, as well as revive dull, dry, and saggy skin, all while you sleep. Shoppers also love how great it smells. “What’s not to love with this cream? It has a pleasant, light lavender scent — perfectly relaxing for nighttime,” wrote one shopper. “I love that it’s thick enough to have that luxurious feel on my face, yet so absorbent that it immediately sinks into the skin. I never knew just how thirsty my skin was until I started using this. And bonus — my fine lines on my forehead have started diminishing after one week of use. It’s noticeable!”
Best Day & Night Option: Tula 24-7 Hydrating Day & Night Cream
Looking for a super hydrating night cream that’s also lightweight enough to be used during the day? Check out this option from Tula. The moisturizing treatment gives your skin a dose of olive oil squalane, shea butter, grape seed oil, and vitamin C to increase skin hydration and target dark spots, fine lines, and more. Meanwhile, the probiotics in the cream work to calm skin and reduce inflammation. “This product is amazing and is by far the best moisturizer I’ve ever used,” wrote one reviewer. “I first started using it when I was getting hormonal acne and it soothed my skin almost immediately (along with the salicylic acid gel). Then, I moved from a humid climate to the Arizona desert and it supported me through that too! The only con is the price, but the little jar lasts me well over a month, so no big problem.”
Best Vitamin C Cream: Derma E Vitamin C Intense Night Cream
This Derma E night cream is loved by hundreds of Ulta customers because it uses vitamin C to make dark spots and hyperpigmentation much less noticeable. The vegan face cream also helps smooth wrinkles, improve skin texture, and even out skin tone. “I apply a thick amount right before I go to bed, and magic seems to happen overnight. I’m a skincare buff and have tried so many products. I’m hooked on this night cream. My acne scars are slowly fading and skin is consistently smoother and more radiant. And the price for this cream is incredible, compared to hundreds I’ve spent on other brands that haven’t worked half as well.”
Best for Wrinkles: No. 7 Lift & Luminate Triple Action Night Cream
Ulta customers say their wrinkles have met their match with this night cream by No. 7. According to the brand, your fine lines will be reduced and skin will appear firmer with just two weeks of use. The product also targets dark spots and scarring at the same time, leaving you with a brighter and smoother complexion. “This cream does exactly what it states it does, just better. In less than two weeks, I could see a huge difference in my skin,” raved one shopper. “Both my face and neck are so amazingly soft now. It has made me just speechless at how wonderful this product works.”
Best for Sensitive Skin: Clinique Smart Night Custom-Repair Moisturizer Cream
If you suffer from sensitive skin and need a night cream that won’t cause any outbreaks or irritations, consider this Clinique option. Along with being non-acnegenic and allergy-tested, the cream is also free from any fragrances, parabens, sulfates, and phthalates. Shoppers love the skincare product because it revived their dull and dry complexions and left them with smoother, firmer, and plumper skin. “I’ve been using this moisturizer for a little over a month now and I am quite pleased,” wrote one customer. “It is not heavy, has not caused any breakouts and I have noticed improvement in the appearance of my skin. I’m sure the longer I use it, the more it will help, and I look forward to further results.”
Best Splurge: Shiseido Future Solution LX Total Regenerating Moisturizer Night Cream
If you’re willing to splurge on a top-of-the-line night cream, Nordstrom shoppers say to make it this Shiseido option. The rich and hydrating formula features the brand’s signature SkingenecellEnmei complex, which “slows down the appearance of visible signs of aging and helps restore and prolong a youthful look.” The cream is also infused with Brunet extract and Japanese botanicals that make your skin look and feel more supple. One shopper wrote, “This cream is amazing. It makes pores tiny, leaves a beautiful texture on your skin, and my face has a healthy glow all day. I went on vacation and forgot my regular very expensive cream at home. Had a sample of the Future Solutions cream and used it. I kept looking in the mirror because my skin looked gorgeous after one day. By the time I got home, I had to buy cream! It continues to make my skin look terrific, and I will continue to buy it.”
Best Retinol Option: Murad Retinol Youth Renewal Night Cream
Retinol is the main ingredient in this Murad night cream, meaning it will boost skin’s natural collagen production and help reverse prominent signs of aging. The cream’s ultra-hydrating formula also features niacinamide and picolinamide, which help even out skin tone and leave you with a glowing complexion. In a four-week clinical trial, 83 percent of users said they “noticed firmer, more supple skin,” while 80 percent said they “saw increased radiance and glow.” One shopper called it their “holy grail” before adding, “This night cream is great for those who want to reduce fine lines and reduce breakouts. I was struggling with acne after stopping birth control and was under quite a bit of life stress (i.e. wrinkles formed) and this stuff has saved my skin.”
Best Mask: Glow Recipe Watermelon + AHA Glow Sleeping Mask
This Glow Recipe Sleeping Mask is one of Sephora’s most popular overnight treatments with an impressive 205,000 “loves” from shoppers who say it has transformed their skin. Like the other night creams on this list, the nighttime product should be applied to your face before you go to sleep. The hyaluronic acid and AHAs in the formula to exfoliate dead skin cells and shrink the look of pores, while the watermelon extract and peony root work together to hydrate and brighten the skin. “This stuff is amazing! The first night that I tried it, it made my face tingle. The next morning I woke up with a very noticeable difference. My pores were minimized, my skin tone was even, my fine lines were less noticeable, my skin looked healthier than it has in a long time. Very polished. The results got even better as I kept using it.”
When it comes to our skin-care routines, there’s no step perhaps more indulgent than doing a face mask. Whether you prefer a deep-cleansing clay mask or a hydrating overnight gel formula, there’s no better form of beauty T.L.C. than devoting 20 to 30 minutes to take care of your skin. “[Face masks] are designed to deliver high concentrations of active ingredients to your skin,” Joshua Zeichner, director of cosmetic and clinical research at Mount Sinai Hospital in New York City, tells Allure. “Generally speaking, masks are used intermittently to help give your skin a boost when it needs it.”
And while our desks are continually graced by new product launches on the daily (a tough job, we know, but someone’s got to do it), we’re taking a step back to spotlight the best face masks that left our complexions brighter, dewier, less congested, and just generally glowed-up. Happy masking!
Lancer Clarifying Detox Mask with Green Tea and 3% Sulfur
Those with acne-prone and oily skin will love the Lancer Clarifying Detox Mask with Green Tea and 3% Sulfur, which is made with a blend of clay, sulfur, azelaic acid, and fruit extracts. It was even created by a dermatologist for his own clients. According to Lancer himself, “Acne and aging are triggered by the same mechanisms,” and his skin-care products take on both with a double whammy. Because of this, the mask won a 2019 AllureBest of Beauty Award.
Dr. Dennis Gross Clarifying Mask With Colloidal Sulfur
Part of Dr. Dennis Gross’s DRx Blemish Solutions collection, the Clarifying Mask With Colloidal Sulfur relies on some of least-drying acne-fighting ingredients — colloidal sulfur, bentonite clay, and kaolin clay, to be specific — to help clear up breakouts. Worn overnight, it makes a noticeable difference on the angriest blemishes without causing any additional irritation. In fact, your skin will even feel soothed come morning.
The Biossance Squalane + Vitamin C Rose Mask pumps out as a gel and soaks in as a cream, which is a cool enough reason to give it a try, but you’ll keep coming back to it for the brightening vitamin C delivered via moisturizing squalane.
There are a lot of reasons to hate pollution, but what it does to your skin is the one that hits closest to home. One way to fight back against its dulling effects: this Burt’s Bees Restoring Antioxidant Mask. Of all of its natural ingredients, green tea takes the spotlight as the antioxidant powerhouse. The formula hydrates to give skin a noticeable boost while preparing it to face another day outside.
Renée Rouleau promises, if you use the Rapid Response Detox Masque right when you sense a breakout coming on, this calming gel formula will essentially interrupt the erruption. But it’s not just for acne — Rouleau also recommends it when you’re puffy after partying and even to soothe skin after waxing.
Old-school mineral ingredients, such as calamine, zinc, and pink clay, are modernized with the VENeffect Skin Calming Mask. The 2019 AllureBest of Beauty winner can be slathered all over your face to slough away dead skin cells and banish breakouts, or you can dab it on blemishes to clear them up overnight.
Herbivore Botanicals’s Blue Tansy Resurfacing Clarity Mask
The serious tingle factor from Herbivore Botanicals’s Blue Tansy Resurfacing Clarity Mask will let you know it’s working. And thanks to the alpha and beta hydroxy acids and white willow bark, skin will be left looking and feeling smooth post-rinse and beyond.
A pore-purifying powerhouse, this 2019 Best of Beauty-winning maskemploys glycolic andsalicylic acids to gently exfoliate and suck up oil. Tiny beads in the Dr. Brandt Pores No More Vacuum Cleaner get massaged into skin, releasing iris root and rose extract to nourish skin as the mask tightens.
Just like electrolytes in a drink help rehydrate your body, the electrolytes in this formula bring your skin back to a more hydrated, supple state. You can also thank ceramides, omega fatty acids, and antioxidants for their barrier-replenishing help.
It takes a lot for a mask to call itself a not one, not two, but three-time Best of Beauty winner. Fresh’s Black Tea Instant Perfecting Mask is an all-star in our book due to its potent antioxidant-rich formula, and the fact that it leaves skin feeling “rose-petal soft.”
A whopping 25-percent alpha hydroxy acid formula packs a serious punch in Drunk Elephant’s T.L.C. Sukari Babyfacial, which quickly won over skin-care fanatics with its gentle yet effective approach to at-home exfoliation. “Ingredients such as matcha and milk thistle contain potent antioxidant and anti-pollution properties, which help to condition and soothe redness,” Shereene Idriss, a dermatologist at Union Square Laser Dermatology in New York City, tells Allure.
First Aid Beauty Hello FAB Ginger and Turmeric Vitamin C Jelly Mask
Like a Jello shot for your skin, The First Aid Beauty Hello FAB Ginger and Turmeric Vitamin C Jelly Mask is a cooling jelly mask (and AllureBest of Beauty 2019 pick) that hydrates and brightens skin with antioxidant-packed ingredients, like ginger, turmeric, and vitamin C. Plus, lactic acid gently exfoliates to leave your face feeling all radian, fresh, and new.
If the (skin) thirst is real, consider the Kiehl’s Calendula & Aloe Soothing Hydration Mask a complexion oasis. The cooling gel formula not only feels incredible on skin, but if you’re a fan of the brand’s toner, consider the duo a match made in skin-care heaven.
When it comes to acne-fighting masks, the GlamGlow Supermud Clearing Treatment is a game-changer. After leaving it on for 10 minutes, you can visibly see the oil drawn out from your pores (yuck, but in a good way), and after rinsing, skin is left looking brighter than ever.
Origins Original Skin Retexturizing Mask with Rose Clay
The Origins Original Skin Retexturizing Mask with Rose Clay is adored by many a beauty editor, and it’s easy to see why: It instantly minimizes the appearance of pores and leaves your complexion looking beyond glowy — and clocks in at under $30.
Peter Thomas Roth Irish Moor Mud Purifying Black Mask
Not all mud masks are created equal. Case in point: Peter Thomas Roth’s Irish Moor Mud Purifying Black Mask doesn’t leave your complexion feeling the least bit parched, so if you’re looking for a mask that will decongest skin without drying it out, look no further.
“SK-II’s Facial Treatment Mask offers a super-luxe hydrating experience,” says Idriss, who encourages patients to save the remaining essence (which there’s a ton of in that little packet, FYI). “The power player here is pitera, a blend of vitamins, amino acids, minerals, and organic acids, that work together to stimulate cellular repair and promote more efficient skin regeneration. The results are a brightened, moisturized, and smoother skin surface.”
Breakouts don’t stand a chance against Sunday Riley’s Saturn Sulfur Acne Treatment Mask. And unlike other formulas, Saturn addresses much more than just blackheads; it also clears congested pores, hormonal acne, and emerging zits.
Don’t sleep on Laneige’s Water Sleeping Mask, which, as one Allureeditor put it, is the beauty product equivalent of skin-care commercial models rinsing their faces serenely “by dramatically splashing water on it in slow motion.”
You know what I think about a lot? That time Jason Momoa called out Chris Pratt for posing with a single-use plastic water bottle on Instagram by commenting, in part, “Bro … WTF.” Since then, whenever I scroll past a picture of serum-soaked polyester plastered to an influencer’s face, I can’t help but wonder: When will the sheet masks be Mamoa’d?
It seems the moment has come. Clean beauty retailer Credo recently announced it will stop selling sheet masks and other single-use skincare products, like makeup wipes and exfoliating pads, by June 2021—an industry first.
“‘Clean’ has to include sustainability,” Mia Davis, the Director of Environmental & Social Responsibility at Credo, tells ELLE.com. After all, what good is a product that’s supposedly safe for your skin if it’s unsafe for the earth, contributing to the health- and skin-degrading pollution particles that precipitate the need for “clean” skincare products in the first place? A 20-minute sheet mask, for example, is typically made of petroleum-based fibers, packaged in a non-recyclable foil packet or non-recyclable coated cardboard, sandwiched between two sheets of non-recyclable plastic, and covered in cosmetic chemicals—more of a sachet of superfluous waste than a skincare product, really. “We realized that prohibiting these items [at Credo] would, at a minimum, keep 3,000 pounds of trash out of the landfill,” Davis shares.
Yes, sheet masks are literal trash.
“Usually, none of these components are recyclable and all of them end up in the rubbish—at best, in a landfill; at worst, in the ocean,” Susan Stevens, the founder and CEO of Made With Respect, explains. Over hundreds of years, these materials break up into microplastic particles or break down and release greenhouse gasses, eventually polluting the air, water, soil, and bodies of all living beings (humans included). “Synthetic cosmetic chemical ingredients may make their way through waste-water treatment plants and into the ocean when they are washed down the drain, polluting marine life and causing environmental damage,” Stevens adds. But this visible excess—the foil packets, the plastic inserts, the product itself—only scratches the surface of the unsustainability of sheet masks.
The production of petroleum-based materials affects human health.
“Plastic affects our health way before it becomes a waste management issue,” Dianna Cohen, the co-founder and CEO of Plastic Pollution Coalition, says. She notes that the same goes for many cosmetic chemicals used in sheet masks, including petrochemicals (derived, like plastic, from petroleum) and the endocrine disruptors found in some synthetic fragrance formulas.
“When you look at the process of extracting crude oil, then converting it into hydrocarbon monomers, then converting that to plastic, you see that we’re polluting the environment and local communities by releasing greenhouse gasses and harmful chemicals into the water and into the air,” Cohen shares. Along that production line, potentially toxic substances like bisphenols and phthalates are added to the mix. “When we finally manufacture it and mold it into various products”—microfiber or polyester cloths, outer packaging, and cosmetic petrochemicals, just to name a few plastic products associated with sheet masks—“we are polluting the people who work at those factories and the communities surrounding those factories,” the co-founder says.
This pollution primarily impacts low-income communities and communities of color.
“These facilities are built in the neighborhoods where they live,” Cohen says, noting that this is known as environmental racism. “It’s a relic of colonialism and slavery and how we treat people as disposable and have built a culture around disposability with materials, but none of these materials are actually disposable,” she says. “Nothing is disposable.” Everything goes somewhere. The component parts of a sheet mask will live on in the environment, outliving the user.
Even “natural” and “plant-based” sheet masks present problems.
Davis points to the massive amount of resources required at the production level, “from the pesticides used growing cotton, to the water used growing crops [for plant-based materials].” For reference, producing just one pound of organic cotton demands 1,320 gallons of water; that means hundreds of gallons of water are wasted on each and every short-lived cotton sheet mask.
As for “biodegradable” or “compostable” versions? They are rarely biodegrade. “The unfortunate truth is that most people who are using those products are throwing them in their waste bin, and that’s going to a landfill, and nothing biodegrades in a landfill,” Davis says, confirming that Credo’s ban on sheet masks extends to these supposedly “eco-friendly” iterations as well. “We don’t want to lull anyone into a false sense of action. It’s not real.” Even if consumers plan to compost at home, ingredients matter. A plant-based sheet mask isn’t doing the soil any favors if it’s coated in a petrochemical-infused serum.
All of the above issues apply to regular beauty products, of course—it’s just that sheet masks have a particularly concerning product-waste-to-product-payoff ratio, no matter what they’re made of.
Can a ban on sheet masks really make a difference?
Like previous bans on plastic straws, bottles, and bags, a ban on sheet masks—even one from a small-scale retailer like Credo, which has proven to be a leader in the clean space—is more than a ban. It foreshadows a shift in the culture of consumption. The same way seeing a single-use water bottle on Instagram now calls to mind the plastic it’s made from and the marine life it could harm, spotting a sheet mask on social might soon signal the small pile of garbage sitting out of frame, the chemicals it leaches into the soil.
“When I see an influencer using a sheet mask, I do consciously think about the waste they’re creating,” Avery C. Banks, the beauty blogger behind The Boheaux, explains.(Banks used to sheet mask four times a week, but stopped earlier this year in an effort to be more eco-friendly.) “I don’t judge their sustainability journey, though. We’re all out here trying our best and maybe they simply haven’t thought about the environmental impact of that little mask.”
It’s becoming increasingly difficult to remain ignorant of said impact, if Credo’s stance on single-use skincare (and the urgency of climate change) is any indication—not that it was necessarily easy to ignore before. Consumers need only gaze upon their bursting garbage bins to realize the product is problematic.
“I was taking out the trash and all I could see were mask packages,” says Clare Neesham, a recently reformed sheet mask obsessive. She was sheet masking twice a week at the peak of her habit. “After a while, I started thinking about all the waste that was being produced, not just the masks themselves, but all the serum [and] the package,” Neesham recalls; too much for a few fleeting moments of self-care.
Still, eco-conscious retailers may have a hard time convincing customers to give them up.
“We let go of a sheet mask because it wasn’t fully biodegradable, and people complained that we didn’t have it anymore,”says Jeannie Jarnot, the founder of green beauty retailer Beauty Heroes. Credo’s Davis anticipates a similar reaction. “I do think that there will be some customers that are really bummed, and it will affect our bottom line,” she says. “We’re hoping some of the larger retailers”—Sephora, Ulta—“will make the same commitments, so that we will increase consumer awareness” and decrease the industry’s impact on the earth. This push-pull between companies and their customers is “the chicken or the egg” of the current climate crisis: Who bears the burden of creating a more sustainable future? “Corporate waste is the majority of the problem,” adds Aja Barber, a writer, stylist, and consultant in the environmental space. (100 companies are responsible for 71 percent of global emissions, as The Guardian reports.) “But corporations don’t change unless the general public takes an interest and holds them and our government regulators to account, and I think to do all of that, it starts with changing your own habits,” Barber continues. “A lot of people saying ‘I’m not interested in this product anymore’ changes the system.””In the comparison between individual action and corporation action, the question isn’t either/or,” Cohen agrees. “It’s that every action matters.”
Credo’s ban may be the catalyst to inspire that action, to make posting a sheet-masked selfie as taboo as posing with a plastic water bottle—to create a mass-scale Mamoa moment, if you will. It just may be the beginning of the end of the sheet mask.