5 Beauty Pros Share Their Go-To Products—And Why Makeup Should Be For All

If you’re a beauty junkie, you know that navigating the world of makeup can be a pretty overwhelming experience. Whether you’re in the market for a new concealer, translucent powder, or setting spray, there seems to be a million options for each—who has time to test them all and find the very best one? Luckily, that’s what beauty pros are for.

Vogue reached out to five noteworthy influencers and makeup artists who are all gaining large followings for their stellar makeup looks.  This includes Neon MUA and Robert Welsh—both of whom create colorful eyeshadow looks like no other—and Wayne Goss, who has nearly 4 million followers on YouTube. If you’re a Lil Nas X fan, you may also recognize Anthony H. Nguyen’s work: He serves as the rapper’s makeup artist, and has created many of his memorable red carpet and video looks (like this graphic liner for the “Montero” video). Meanwhile, Shantanu Dhope—whose Instagram tagline is “Brown Boys wear makeup too”—also creates eye-catching beauty looks that incorporate his Desi culture.

Welcome to Artist Spotlight #64 series on my blog.

Beyond simply creating enchanting looks, these pros are also proving makeup is truly for all—whether female, male, or nonbinary. Dhope, for instance, says he proudly wears makeup because, “I feel we do not have enough brown skin representation in the beauty industry, especially brown men wearing makeup. In India, a boy wearing makeup is still a very new concept, and a lot of people consider it to be a taboo.” Goss also specifically encourages men who are new to makeup to experiment and have fun with it. “When it comes to makeup, most men tend to want to enhance their looks without anyone knowing they’re wearing any,” says Goss. His tip to achieving the perfect beginner look? “Make sure you apply ‘little’ and avoid over-application. Less is more. And never be afraid of blush—healthy skin has some color to it.”

Below, read on for these five beauty artists’s top products for everyone to try.

Neon MUA

Call me biased, but my collection of face palettes with Midas Cosmetics is something that everyone needs in their kit. These palettes are pigmented, buttery, and most importantly, they have the range. My focus with creating this collection was to make sure that everyone can have access to effective contours and bronzers, whether you are fair and need products that don’t run orange, or if you’re deeply rich and are tired of not having access to contours and bronzers that actually show up on your complexion.

Buy on their website $42

Urban Decay All Nighter Waterproof Setting Powder

This is a recent must-have for me. I love this powder because it is truly translucent. The All Nighter collection is known for being waterproof and locking in your makeup for hours, so being able to finally have a product that helps with sweat and shine that is also a true translucent powder is a gift from the makeup gods.

Buy at Sephora $34

NARS Natural Radiant Longwear Foundation

I will always love NARS foundations because they have such a wide range of shades and undertones, plus their formula is always top-tier. Out of all of the NARS foundations, this is the one that I always find myself reaching for, because it offers a nice amount of coverage without looking cakey, while also giving you the natural, healthy glow that everyone wants.

Buy at Sephora $49

Lunar Beauty Strawberry Dream Palette

MannyMUA in my honest opinion has one of the most impressive influencer brands in beauty, because he’s not afraid to play with color and concepts. All of his palettes are truly impressive (especially his revamped Life’s A Drag Facelift palette), but if there’s one palette that I will also grab, it’s the Strawberry Dream palette. Reds and blues are some of the hardest colors to work with in terms of shadows, yet these shades are so pigmented and blend like a dream. Everyone needs this palette.

Buy on their website $48

Robert Welsh

Glossier Brow Flick

With the classic technique of soap brows becoming a more recent trend, and many brands releasing their version of brow grooming waxes, this is one of the only brow products I have found that draws smoothly and precisely over a waxy texture. After grooming brows into that fluffy look, this pen is also perfect to draw strokes of hair on the brows, without losing the overall look.

Buy on their website $22

Lisa Eldridge Elevated Glow Highlighter

I find a lot of highlighters can look textured or obvious on the skin—either because they contain glitter, or because the shades are slightly off, with a metallic finish. This highlighter is the complete opposite. There are multiple different shades that complement skin tone, instead of the highlighter being just pink or gold for example. When applying this highlighter, you notice how it effortlessly blends, and almost becomes one with your skin. And because it’s buildable, you can start at a natural “glowing from within” to a more dramatic glow.

Buy on their website $27

By BeautyBay Eyeshadows

Beauty Bay has always been a go-to destination for me when looking to try new products and brands, as they offer everything from drugstore to high-end products. Their own brand’s eyeshadows, at drugstore prices, offer high-end quality. Every texture, matte, shimmer, and glitter are extremely pigmented and blend beautifully. They all have an almost creamy texture that is easy to build, and are a pleasure to use when creating a makeup look. 

Buy on their website $24

Patrick Ta Major Sculpt Crème Contour & Powder Bronzer Duo

One thing I get asked a lot is “what’s the difference between bronzer and contour?” These compacts are the perfect representation of what a bronzer and contour should be. The bronzing powder provides just the right amount of “sun-kissed” without being orange, and the cream contour shades create the perfect ‘bone structure-mimicking’ contour colour, which blends naturally into the skin. If you’ve had trouble finding your perfect contour shade before, or perhaps are intimidated by the idea of contouring, this product is the perfect place to start, and stick with.

Buy at Sephora $38

Shantanu Dhope

Fenty Beauty Pro Filt’r Concealer

I love this product a lot because it gives me an amazing amount of coverage with very little product. It is great for making my under eye area look bright and awake with a flawless finish. 

Buy at Sephora $26

Laura Mercier Translucent Loose Setting Powder

This has been my go-to setting powder for the longest time because it sets my concealer in place without creasing and mattifies the oily areas of my face without feeling heavy. 

Buy at ULTA $39

Morphe Continuous Setting Mist

This mist just refreshes my makeup and makes my skin look and feel hydrated throughout the day. Its like an instant touch up to make my skin dewy. 

Buy at ULTA $16

Anastasia Beverly Hills Dip Brow Gel

I cannot leave my house without grooming my eyebrows. I just run this product quickly through my brows to give me a clean and fresh looking brow. It gives me the right amount of color without looking over done. 

Buy at Sephora $20

Anthony H. Nguyen

KVD Beauty Tattoo Liner

This is the most jet-black, fine-tip liquid liner I go to when I need something to stay put without smudging or creasing!

Buy at Sephora $21

KVD Beauty Lock It Setting Spray

This setting spray is hands down the best insurance for securing all-day wear for your makeup. Helps with less touch ups!

Buy at ULTA $29

Blot Film

It can be anything from Clean & Clear to the Target dupe. I love taking away oil and shine without having to add more product on top when not needed.

Buy on Amazon $11

Ardell Individual Lashes

You can always count on individual lashes to create the most natural lash effect without weighing down your eye, plus it’s super comfortable.

Buy at ULTA $6

Wayne Goss

Wayne Goss Radiance Boosting Bronzer 

Bronzer adds a healthy glow to the skin that isn’t obvious or adds texture.

Buy at Beautylish $61

Wayne Goss Weightless Veil Blush

While I know this often feels like a feminine product, adding “red” or a “flushed” look to the skin gives everyone that instant healthy been-outside look.

Buy on Beautylish $61

Nars Radiant Creamy Concealer 

Use concealer with caution. If using to cover a pimple, it must match exactly, otherwise you’re highlighting it! Used under the eyes, stay within the darkness only—it should be invisible.

Buy at Sephora $30

RCMA No Color Powder 

I like both loose or pressed. Keeps shine at bay all day long. 

Buy at Beautylish $19

VOGUE ARTICLE

The Most Exciting New Makeup Releases That Arrived In February

CoverGirl Perfect Point Plus Liquid Liner

As protective face coverings are still very much a part of our day-to-day life, the eyes will continue to be the focal point of our makeup looks. Whether you prefer a sharp cat eye or a fun graphic look, CoverGirl’s Perfect Point Plus Liquid Liner is as bold as it gets. Designed with an easy-gliding felt tip for smooth, quick-drying application that lasts up to 12 hours, it comes in three shades, Black Onyx (true black), Charcoal (slate gray), and Espresso (rich brown) to pair with every look imaginable.

$8 (Shop Now)

Pat McGrath Labs Skin Fetish Ultra Glow Highlighter

Not only is the one-and-only Pat McGrath gracing the February Allure cover, but she’s also been busy behind the scenes bringing her latest Divine Rose II collection to life. Although every item, including the runway-previewed Mothership VIII Eyeshadow Palette, is sure to leave you breathless, I simply can’t wait to drench my skin in the ethereally rosy-golden Pat McGrath Labs Skin Fetish: Ultra Glow Highlighter in Divine Rose. This gel-meets-powder illuminator practically makes your cheekbones visible from outer space — and at the very least, spices up your Zoom dates.

$48 (Shop Now)

BioBlender by EcoTools 100% Biodegradable Makeup Sponge

After years of research and development (alongside John Nanos, who holds a Ph.D. in organic polymer chemistry), the BioBlender by EcoTools 100% Biodegradable Makeup Sponge is finally available to the masses. Made out of just five vegan ingredients and packaged in 100 percent plantable paper, this eco-friendly beauty tool degrades within four months in a home compost setup, compared to regular makeup sponges that waste away in a landfill for over — wait for it — 50 years. It’s even embedded with a “plant me” message to remind you to do your part.

$5 (Shop Now)

Giorgio Armani Beauty Sí Intense Eau de Parfum

Originally launched in 2013, Giorgio Armani Beauty has finally launched a revamped Sí Intense Eau de Parfum that essentially feels and looks like a warm hug. Just look at that inviting, honey-like hue. Blackcurrant nectar, Isparta rose, and patchouli ramp up to the bottle’s most intense note, vanilla, making this the perfect cozy winter (or spring) scent.

$136 for 100 ml (Shop Now)

Kevyn Aucoin True Feather Brow Marker Gel Duo

If you prefer to cocktail your brow routine with different formulas, Kevyn Aucoin’s True Feather Brow Marker Gel Duo was made for you. Infused with mung bean and red clover extract to promote fuller-looking brows, the tinted marker is equipped with an ultra-fine brush tip to create precise, realistic-looking hairs and fill in sparse areas. On the flip side, an invisible gel fluffs up your filled-in (or naked) brows and provides flexible hold. Choose from four different shades: Ash Blonde, Warm Brunette, Brunette, and Dark Brunette.

$28 (Shop Now)

Colourpop x Animal Crossing: New Horizons Collection

Save up your bells because you’ll want to spend all of them on Colourpop’s hyped-up Animal Crossing: New Horizons Collection. Inspired by iconic characters, such as Tom Nook, Isabelle, and the Able Sisters, this latest beauty-and-video-game crossover is stacked with pink-, green-, brown-, and purple-themed eye shadow palettes in a variety of matte, matte sparkle, metallic, and pressed glitter finishes. If you’re looking for unadulterated glitz, you can choose between Balloon Pop Super Shock Shadow (a metallic pink-silver single eye shadow) and Bellionaire Glitterally Obsessed (a gold, self-sticking glitter gel) — or frankly, pick up both.

Rounding out the launch are two baby-pink and coral powder blushes reminiscent of the cosmo flowers and wildflowers found on the island. And whether you lean towards pink, coral, or caramel tones, you’re bound to find a fruit-tree-inspired Mini Lip Tint Duo that fits your mood to a T. 

$7 to 12 or $125 for the full collection (Shop Now)

Glow Recipe Blueberry Lip Pop

Glow Recipe is no stranger to reformulating its products, and the Lip Pop is the latest to undergo an upgrade of its own. Now 35 percent bigger in size (3.1 grams to 4.2 grams, to get hyper-specific) and available in a permanent blueberry-infused shade, you don’t have to worry about ordering refills as frequently. This three-in-one wonder gently exfoliates, hydrates, and adds a gorgeous berry-pink tint to your lips. Go forth, swipe, and reap the multitiered benefits.

$22 (Shop Now)

Velour Beauty Vegan Luxe Lashes

Velour Beauty Vegan Luxe Lashes is the brand’s biggest step towards going 100 percent mink-free in 2021. Swipe on a layer of adhesive glue or the Best of Beauty-winning Lash & Go Eyeliner and plop on any of the 13 new styles, like Run The World for a gradient lengthening effect or the spike-patterned She-E-O for extra drama. Just like that, you’re the proud owner of soft, fluttery lashes.

$27 (Shop Now)

One/Size Secure the Blur Makeup Magnet Primer

Patrick Starrr’s latest product, the One/Size Secure the Blur Makeup Magnet Primer, creates a mattified base that’ll grip onto your foundation for all-day hold. A powerful trio of niacinamide, witch hazel, and glycerin minimizes the appearance of large pores, evens skin tone, and controls shine, so all you’re in charge of is showing off your flawless beat.

$30 (Shop Now)

Freck Noir

As the newest addition to the faux freckle family (which also includes Freck OG and Freck XL), Freck Noir was specifically created to complement mid-to-dark skin tones. Simply stamp on a small cluster of dots, and then, quickly tap your fingers on the not-yet-dry pigment to create subtle copies wherever you’d like on your face. If you’ve been in the market for a product that’ll change up your look with minimal effort, this is it.

$28 (Shop Now)

Bésame Cosmetics The Disney Mary Poppins Collection

Although your makeup bag might not be magically bottomless, there’s definitely room for Bésame Cosmetics’ The Disney Mary Poppins Collection. Based on Mary’s signature floral design and actual lip and cheek colors used in the beloved films, the Practically Perfect Powder, Poppins Red Lipstick (rich red), and Mary’s Cream’s Rouge (dark pink rouge with a hint of coral) might just make you break out in song. 

$25 to $68 (Shop Now)

Lawless Forget The Filler Definer Liner

Formulated with a silk-like ester for a one-and-done kind of glide (no tugging involved), Lawless’s Forget The Filler Definer Liner checks off all of the boxes eco-conscious beauty lovers might have. It’s certified “Clean at Sephora,” sustainably sourced — it’s made out of FSC-certified (Forest Stewardship Council) wood — and vegan. You’ll find your perfect my-lips-but-better shade in Burnish (mid-tone nude with a hint of red), Coco (cool-toned deep brown), Honey Rose (pinkish-mauve), or Pink Sand (universal neutral pink).

$21 (Shop Now)

ALLURE article

What Every Beginner Needs to Have in Their Makeup Kit

Moisturizer and Primer

Great makeup begins with great skincare. Prep your skin with CeraVe Moisturizer ($11; target.com), a lightweight daily moisturizer for normal to dry skin. Follow up with Estee Lauder Illuminating Perfecting Primer, ($38; nordstrom.com), a luminous face primer that hydrates and brightens skin for a dewy finish. The duo will ensure a flawless base that keeps makeup in place all day.

Concealer and Foundation

Beginners can eliminate the risk of caked-on foundation by adding an opaque concealer to their kit. L.A. Girl concealer’s ($3; walmart.com) creaseless formula camouflages imperfections, allowing you to use less foundation. When paired with Makeup Forever’s HD Invisible Cover Foundation ($43; sephora.com) no one will be able to tell where your skin ends and the makeup begins. Bonus: It lasts for 24 hours and comes in 50 shades.

Eyebrow Pomade and Spoolie Brush

Among the most important features on your face: Your eyebrows. Every beginner needs a tool like the dual-sided Anastasia Beverly Hills brush ($18; macys.com) to sculpt perfect arches. The brand’s Dipbrow Pomade ($21; sephora.com) is also a beginner favorite as it’s easy to apply, smudge-proof, and waterproof — so it’s great even for oily skin types.

Eyeliner and Mascara

For a beginner, skip the false lashes and go straight for an all-star mascara and liner combo. Tag-team Kat Von D Tattoo Liner ($20; sephora.com), which gives the illusion of thicker fringe, with a few swipes of Benefit’s They’re Real Lengthening Volumizing Mascara to add dramatic length ($25; sephora.com).

Nude and Red Lipstick

No kit is complete without a super versatile nude and red lip color that can take you from day to night. Try Chanel Rouge Coco Shine ($38; chanel.com) for a hydrating nude and MAC Lipstick ($17; maccosmetics.com) for a universally flattering bold red that stays put for hours.

Brushes and Tools

In order to put apply your makeup properly, you’ll need to use the right tools. The Beautyblender ($20; sephora.com) is perfect for effortlessly blending foundations, blush, and concealer. For precise eye makeup and dusting on powders reach for Sonia Kashuk’s brush set ($40; target.com).

Blush and Highlighter

Add healthy color and a subtle glow to your skin with a classic blush and highlighter. Nars and Becca have both created cult favorites that are must-haves for every kit. Nars Blush in Orgasm, $30; sephora.com. Becca Shimmering Skin Perfector, $41; sephora.com.

Eyeshadow Palette

If you’re experimenting with eyeshadows, this Anastasia Beverly Hills Modern Renaissance Eye Shadow Palette ($42; sephora.com) is perfect for you. It offers a range of everyday nudes, plus a hint of bright colors to play around with.

Q-Tips and Makeup Wipes

Even pros make mistakes — and dabbing a Q-Tip ($3; target.com) into lotion is their secret for instantly erasing errors. And for those nights when you’re too lazy to wash your face, makeup wipes will be your best friend. Try Cleanse by Lauren Napier ($40; net-a-porter.com), which comes with 50 individually packaged wipes you can throw in your travel bag to use on-the-go.

Of course, these are the basics to help get you started. The more you work, you will realize the need for more products, textures, and colours. Some additional items to this list include:

  • Setting powder
  • Bronzer/contour products
  • Setting spray
  • Eyeshadow primer
  • (If desired) False eyelashes
  • Lip balm
  • Alcohol spray for sanitization purposes
  • Brush cleaner

INSTYLE article

My Favourite Mascaras At All Price Points

Whether you wear false eyelashes at all/sometimes/always, a good mascara should not flake or smudge in any case. I’ve tested SO many mascaras, at all price points, and I’m ready to share my favourites with you!

Essence Lash Princess False Lash Effect Mascara $4.99

The conic shape fiber brush provides lashes with dramatic volume and sculpted length. Opthalmologically tested. Not tested on animals.

Essence What The Fake! Volumizing & Lengthening Mascara $4.99

Enriched with nylon fibers for lashes looking incredibly thicker and longer, giving your lashes that false lash look. The nylon fibers in the formula absorb some of the liquid, making this a thicker formula, great for layering and building up volume.

Essence Bye Bye Panda Eyes! Mascara $4.99

For clean volume and defined lashes – The Bye Bye Panda Eyes! Mascara by Essence is made to last all day without smudging or clumping with their tubular formula. Plus, it’s easy to remove with just warm water.

Essence I Love Extreme Crazy Volume Mascara $4.99

The deep-black, creamy texture covers each individual lash with color and the extra-large plastic brush provides sensational volume. Opthalmologically tested.

Essence The False Lashes Mascara Dramatic Volume Unlimited $4.99

The deep black texture and unique shape of the Essence The False Lashes Mascara Dramatic Volume Unlimited fiber brush ensures dramatic volume and a gorgeous false lash effect. Not tested on animals.

Essence Volume Stylist 18hr Lash Extension Mascara $4.99

The special braided design of the cap has never been seen before. Enriched with lengthening fibers, this styling mascara provides an 18hr longlasting volume effect and ensures fully extended lashes. The fiber releasing brush has the perfect shape to reach even the smallest lashes!

Covergirl LashBlast Volume Mascara $6.99

Get a blast of lush, volumized lashes! LashBlast’s patented volume-boosting formula and patent-pending brush are designed to max-out each and every lash, leaving you with the ultimate big lash look. Instant volume and fullness. Smudge and wear-proof. Hypoallergenic and suitable for contact lens wearers. “Cruelty Free”.

Rimmel Scandaleyes Volume On Demand Mascara $7.99

Lash-conditioning formula delivers a smooth, clump-free finish every time. Unique brush contains wavy fibre technology, catching, loading and separating every single lash. Sweep through hard-to-reach lashes with the tapered brush shape. Layer it up for bigger, bolder volume anytime with zero clumps. Available in two shades: bold black or natural-looking brown.

Covergirl Exhibitionist Mascara $8.39

With COVERGIRL’s Exhibitionist volumizing mascara, lashes are full and defined after only one coat. Our volumizing mascara formula glides smoothly onto lashes. Get soft lashes with no flaking or smudging. “Cruelty Free”

L’Oreal Voluminous Carbon Black Volume Building Mascara $8.99

L’Oreal’s Voluminous Carbon Black Volume Building Mascara has a unique formula of panthenol and ceramide-R that builds and thickens voluptuous lashes while conditioning them, so they remain supple and healthy. An exceptionally plush brush is designed to glide on just the right amount of mascara without clumping or flaking. Non-irritating, fragrance-free formula is safe for sensitive eyes and contact wearers.

Maybelline Falsies Lash Lift Mascara $10.49

Get an instant lash lift effect from a mascara. Falsies Lash Lift from Maybelline NY delivers dramatic volume and long, lifted lashes. The double curved lifting brush and fiber-infused formula grabs lashes at the root to lift, thicken, and lengthen. No clumps, smears, or flakes, just volume that lasts all day.

Maybelline Total Temptation Mascara $10.49

Build on bold volume to create irresistibly soft, separated, and fluffy lashes coat after coat. Maybelline’s Total Temptation Mascara features a creamy and whipped formula enriched with coconut extract.

Maybelline Lash Sensational Mascara $10.99

This mascara unfolds layer upon layer of lashes for a new full-fan effect.

NYX On The Rise Volume Liftscara $11

Delivering quick-charge lift and volume in just a few strokes. Featuring an innovative applicator that¿s part rounded, part hourglass to lift you lashes up to new heights! The “curling” effect results in a far-reaching fringe so that eyes look bigger and lashes look thicker.

L’Oreal Voluminous Lash Paradise Mascara $14.77

This is the mascara for voluptuous volume and length, now with even more black pigment. Soft wavy bristle brush holds maximum formula for a dramatic volumizing charge.

MAC Extended Play Gigablack Lash Mascara $20

The breakthrough lightweight waterproof formula creates beautiful defined lashes with a petite brush. This long-wearing mascara lasts up to 16 hours, yet the washable formula removes easily with warm water thanks to an innovative thermal-sensitive technology. The unique slim-type brush reaches and grips even the tiniest hairs with an advanced lifting formula in a saturated blackest black colour. This extreme defining composition enhances length, resulting in gorgeously distinguished, out-to-there lashes.

Glossier Lash Slick Mascara $20

Curls and sculpts as it lengthens, creating a natural “baby extension” effect without clumping. Teeny-tiny fibers coat lashes from root to tip, while flexible film-forming polymers lift and lock each fiber into place.

Fenty Beauty Full Frontal Volume, Lift & Curl Mascara $24

A do-it-all mascara that is designed to expose every lash, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls.

MILK Makeup KUSH High Volume Mascara $24

A high-volume mascara formulated with heart-shaped fibers, conditioning hemp-derived cannabis seed oil, and pure pigments for an intense black finish.

NARS Climax Mascara $24

With its buildable formula and stellar brush, NARS’s Climax Mascara surrounds every lash with a lightweight coating that stays supple and soft to the touch – avoiding that unwanted “crispy” feel.

Too Faced Better Than Sex Mascara $25

An intensely black voluptuous volume mascara for the sexiest, defined, multidimensional lashes possible. 

Benefit Roller Lash Curling & Lifting Mascara $25

A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes. 

Benefit They’re Real Mascara $25

A lengthening mascara that curls, volumizes, lifts, and separates lashes for an “out-of-here” look.

Lancome Monsieur Big Mascara $25

A long-lasting, voluminous mascara with a black-boosting polymer in its pigment for 12 times more volume and up to 24 hours of wear.

Marc Jacobs Beauty Velvet Noir Major Volume Mascara $27

An ultra-volumizing mascara that delivers instant dimension for epic lashes.  

Marc Jacobs Beauty At Lash’d Lengthening And Curling Mascara $27

A long-wear, lengthening, and curling mascara for a highly defined, full-extension lash look. 

Hourglass Caution™ Extreme Lash Mascara $29

An all-in-one mascara that delivers a look of endless length, intense volume, and sky-high lift for extreme, dramatic lashes.

Hourglass Unlocked Instant Extensions Mascara $29

You can expect the longest lashes going with this new Hourglass formula. The brush easily gets through every lash, creating a defined, fanned-out appearance that stays put; it’s also a tubing mascara which means it comes off easily with water – no scrubbing needed.

Pat McGrath Labs Dark Star Volumizing Mascara $30

A gravity-defying mascara that delivers instant volume, multidimensional length, and weightless lift in a single stroke.

What are your favourite mascaras? Let me know in the comments below!

6 Beauty Tips Everyone Should Know

Hyaluronic Acid

Contrary to popular belief that it helps moisturize the skin (which is mostly the case), when in the wrong order – it can be very drying. Hyaluronic acid pulls moisture into the skin, so if it’s the last thing on your skin (a setting spray or foundation) it will be drying it out. This acid needs something on top of it to draw the moisture into the skin, otherwise it will pull the moisture out of the skin. We’ve recently been seeing ads for products with hyaluronic acid in everything, which can be good, but watch out! If you’re using it as a serum with a moisturizer on top – that’s great. Just don’t use it as the last step, which will have the reverse effects.

Primers & Powders

Make sure you know what your skin type is and choose proper products accordingly.
If you have combination skin, you may need to use more than one primer. For example, you don’t want to use the same primer on the perimeter of your face as you do in the centre of your face. Most people with combination skin have an oily T-zone, so, use a mattifying primer there, and add other primers in other areas of the face (pore-minimizing, smoothing, hydrating, gripping for longevity, etc).
Some people don’t need a primer at all, if you have normal skin, the moisturizer might be enough (if you want, you can of course use blurring, smoothing, etc primers).

Same goes for powders. Use the proper (mattifying, smoothing, sheen-y) products according to your personal facial needs.

False Eyelashes

Consider what happens when you use false eyelashes everyday (which I don’t recommend, but am guilty of sometimes…). Give them a break. Too much usage can lead to lash breakage, make them less strong, shiny, and thick, can lead to some eye injuries & sensitivity; some lash glues may be okay for you initially, but over time you can become allergic to them (ingredients in them).
Instead, you can use a lash growth serum, or castor oil, to make them more luscious and healthy. Just make sure to be careful and not get the product into your eyes.

Eyelashes Preparation

Before using your mascara, take a spool and brush out the lashes to get rid of eyeliner residue and separate them. This will ensure your mascara has the best shot to work properly and avoid clumping.

Buffing Technique

At the end of your makeup routine, take a translucent with a slight radiance powder and buff over the entire face to give a healthy glow and blend everything together smoothly.

Setting Spray Application Alternative

If you want to have the benefits of a certain product but find that when sprayed it’s too much (for example, Tatcha Luminous Dewy Skin Mist), spray it onto a sponge and bounce it on the areas of your face where you’d like to have that result/effect. You get an even layer, use less product, and have control over the application.

Huda Beauty – From Dreams to Reality, from Dubai to the Whole World

Huda Beauty is a cosmetics line launched in 2013 by Iraqi-American businesswoman and makeup artist, Huda Kattan. The founder, Kattan, was chosen as one of “The 25 Most Influential People on the Internet” by Time in 2017, listed as one of The Richest Self-Made Women and one of the Top Three Beauty Influencers by Forbes. In the span of 5 years, the brand has built a positive reputation on some of its products, such as fake eyelashes series, a collection of foundation, eyeshadow and some face palettes. Welcome to Artist Spotlight #11 series on my blog.

In April 2010, Huda Kattan started the beauty-related blog, Huda Beauty, and a YouTube channel. She later found success on other platforms. Kattan launched a cosmetic line named after her channel in 2013. It has since become one of the world’s fastest-growing beauty brands.

As of 2020, Huda Beauty has more than 4 million subscribers on YouTube and is the number one account on the Instagram Beauty section in the world, with over 40 million followers. The contents of Kattan’s channels are beauty tutorial-oriented: Kattan shares makeup techniques, skincare routines and personal preferred beauty products from multiple brands. On Sephora.com there are currently 55 products listed for her brand.

The first Huda Beauty product was a collection of false eyelashes released through Sephora, in Dubai in 2011 and the United States in 2015. The Kardashian sisters were reported to use Huda Beauty lashes, providing an early publicity boost to the label. As of 2018, Huda Beauty has an estimated net value of US$550 million and the company as a business is valued at over a billion dollars, according to Forbes.

In December 2017, the company received a minority investment from TSG Consumer Partners, a private equity firm which had previously invested in beauty brands such as Smashbox and It Cosmetics (both of which were purchased by major beauty conglomerates — Estée Lauder and L’Oréal).

Huda Beauty offers more than 140 products online & in-store. The beauty brand has launched an entire range of products, which include lipstick collections, face palettes like highlighter and contour, false lashes, and a collaborative product with Tweezerman. Its Samantha Lashes #7, since launch, has been ranked as one of best selling and highly reviewed lash products.

In 2018, all launched products that together bring in at least $200 million in annual revenue. Time described this “an internet based beauty brand age”, as internet-to-business beauty products have taken over a large percentage from the traditional beauty market. They own a significantly growing share of the whole market.

The price of Huda Beauty’s products has been widely seen as reasonable compared to similar products that share similar markets. Though, among blog-to-brand beauty brands, that are created by YouTubers or Instagram bloggers, the price of Huda Beauty’s products are relatively high. Bloggers mostly launch beauty products for which they set a price a bit lower than the ordinary market price, as their brand names and quality usually have not been tested through time.

However, Huda Beauty’s foundation sells at 65 Australian dollars in Australian Sephora stores, while Fenty beauty by Rihanna offers a similar market-targeted foundation at 50 dollars. Also, the first-line beauty company, Estee Lauder, sells its well-reviewed foundation “Double Wear” under 60 dollars at department stores, like Westfield and David Jones in Australia.

However, Huda Beauty’s most well known product: fake lashes “#7 Samantha” still achieve success in sales, although its price is 35 dollars in Australia. While SHU UEMURA, currently the first name in eye-related beauty section, offers fake lashes around 25 Australian dollars in department stores.

In 2017, Huda Beauty announced that it would soon be debuting a foundation collection with a more diverse range of shades. Just after this, the collection been criticized by Fenty Beauty followers that “it copies Fenty Beauty’s “Pro Filt’r” foundation collection image”. Huda Beauty’s “#FauxFilter” foundations have a selection of 30 shades, while Rihanna’s brand – Fenty Beauty “Pro Filt’r” foundation collection has 40 shades. Others, however, applauded Huda Beauty for being one of the first brands to release an inclusive range of shades in Sephora stores globally.

Huda Beauty is among the best-selling cosmetics brands in Sephora in the Middle East and Harrods in London. According to The Business of Fashion, Kattan’s background as an Iraqi immigrant in America distinguishes her from other beauty influencers. She studied finance in the United States, and pursued a career as a makeup artist in Dubai.