One Tube Of This $5 Mascara Sells Every 10 Seconds — And It Has 73,000 Positive Ratings

Wearing a face mask has changed the way we do a lot of things, including our makeup. With half our faces covered while out in public, it seems silly to buff out some bronzer or swipe on some lipstick. That’s why people have been trying more creative eye makeup looks. If you’re searching for an easy way to make your eyes pop while wearing a mask, thousands of Amazon shoppers recommend the Essence Lash Princess False Lash Effect mascara

With more than 73,000 rave five-star ratings, it’s officially Amazon’s best-selling beauty product (beating out the popular Revlon One-Step hair dryer). And according to the brand, the Essence mascara is so popular that a tube of it sells every 10 seconds. The reason people love it so much? As the name implies, it’s like wearing false eyelashes, but without going through the trouble of adhering them. The gluten- and cruelty-free mascara comes with a tapered fibre brush that separates lashes while simultaneously giving them dramatic length and volume. 

In fact, many reviewers have crowned it the “best mascara,” and some say they even prefer it to high-end options.

Buy Essence Lash Princess False Lash Effect Mascara, $4.99 on amazon.com

“When I tell you that I’m a mascara snob, I’m not even remotely kidding,” one reviewer wrote. “I spend a small fortune on mascara. My go-to is usually Dior or Pat McGrath… and then I found this. It volumizes, lengthens, and the brush is heaven! And it’s super buildable. I’ll never wear anything else again! Seriously, just get it. You won’t regret it!” 

Another chimed in, “This mascara is amazing. I was spending so much on other mascaras, but decided to try this one because of the price. I had zero expectations and was so surprised to love this one more than the $30 mascaras I had been using.”

Essence claims the mascara won’t clump, flake, or fade throughout the day— and the majority of shoppers seem to agree. 

“This is the best mascara ever,” another reviewer wrote. “It goes on easily, [has] perfect coloring, and [I] love the way the handle is designed — [it] makes it easy to grip the product while putting it on. [It] stays on all day [with] no smudges or smears. Also, you can’t beat the low price.”

At $5 a tube, the Essence mascara is one of the most affordable on the market. The brand also sells three other mascaras that are almost as popular, which you can get in a pack of 4 for just under $20. If you’re looking for a way to give your lashes some dramatic length, add a tube of the Essence Princess Lash Effect mascara to your cart on Amazon.

PEOPLE article

12 Drugstore Beauty Steals That French Makeup Artists Love

Top four French makeup artists have spoken about high-quality, democratically priced future cult classics that they stock up on in U.S. drugstores. Here, 12 steals you should add to your beauty repertoire, with some of my tips along the way.

Batiste Original Dry Shampoo

“When you have bangs, dry shampoo is your best friend. I also use it to give my hair texture and help shape and style it. I love the mini travel size version.”

My tip: working early mornings and late evenings leaves me no desire to wash my hair as often as I’d wish, so, this bad boy has been my third-day staple for years! It comes in a variety of different scents and sizes, as well.

Buy at ULTA $9

NYX Jumbo Eye Pencil

“You can create a smoky eye on the go in just two minutes. I bought the entire shade range and pick one each day based on my mood.”

My tip: the shade MILK from this lineup is an industry staple white base, perfect for other shadows to pop on the lid or in the waterline. No-budge formula of this pencil has been around for years for a good reason.

Buy at Macy’s $5

Pixi Sun Mist

“I like a sun spray that you can apply over makeup. That way, all day long you’re protected and still look perfect.”

Buy at SkinStore $18

L’Oréal Paris Voluminous Original Mascara

“This mascara not only makes your lashes look longer and full, but lets you easily add more than one coat without clumping.”

My tip: this industry staple is one for a reason, with almost every brand out there trying to recreate their own version of a result that this mascara gives you. Volume, length, separation, longevity – it has it all. It also comes in a waterproof version, and a variety of fun shades!

Buy at ULTA $9

Ardell Individual Lashes

“These are perfect for opening up the eye in a very natural way, as they blend perfectly onto the lash line and are knot-free.”

My tip: I also like packs of individual lashes of different lengths, so I can customize them to each client.

Buy at ULTA $5

Sally Hansen Airbrush Leg Makeup

“This is amazing for leg flaunting! It will hide imperfections, like spider veins or bruises, dries quickly, and doesn’t transfer on clothes.”

My tip: fantastic to use at photoshoots or an event, fuss-free and easy to remove when you’re done with it.

Buy at Walmart $12

Wet n Wild Lip Pencil in Brandy Wine

“This pencil is one of my all time favorites and a great price. Shade ‘666’ is the perfect berry, as it can go from very natural to more dramatic.”

My tip: I really enjoy the formula of this pencil – very creamy but stays put in place, doesn’t dry out too fast, and you’re getting SO much product for your buck. I have all of the shades!

Buy at Walmart $4

Maybelline Great Lash Mascara

“This mascara is beloved by everyone in the business. A great intense black. It’s hypoallergenic, builds up well, and washes off very easily.”

My tip: use a clear version of this product as an eyebrow gel.

Buy at ULTA $7

L’Oréal Paris Colour Riche Le Matte Lip Pen

“I keep a few of these with me so I can use it on my clients and give it to them for touch ups or a night on the town. The formula is rich, velvety, and easy to apply, and the pen doesn’t need to be sharpened.”

My tip: if you can’t find this product in your local stores, I recommend Maybelline’s SuperStay Ink Crayon as an alternative.

Buy at Walmart $7

Eucerin Daily Hydration Lotion

“This lotion is paraben-free, doesn’t clog pores, and is great for very dry skin.”

My tip: this is fantastic for a makeup kit because it suits every skin type.

Buy at Target $9

Visine Redness Relief Original Eye Drops

“I use this to refresh eyes and remove the veins when we do film.”

My tip: a great product to soothe irritated eyes.

Buy on iHerb $6

Sudden Change Under-Eye Serum

“I mix this serum into foundation to get rid of bags. I place two drops into the palm of my hand, add one dot of foundation, blend with my finger, and smooth it from the inner to outer corner of the undereye area.”

My tip: for a quicker and better result, use this product by itself before makeup application. Perhaps along with a moisturizer, while you’re working on the eye makeup or brows.

Buy at Walmart $9

VOGUE article