6 Vitamin C Serums That Will Transform Your Skin

The vitamin that makes orange juice so nutritious also happens to be one the the most powerful players in skincare. Obviously, we’re talking vitamin C. 

Apart from being your saving grace during a cold that just won’t quit, the vitamin can help brighten dark spots, even out skin tone, and support collagen production. In other words, there’s a reason why there are so many serums with Vitamin C — it’s a versatile ingredient that can work wonders for the skin.

Whether your dermatologist recommended adding one to your routine, or your friend is swearing by their vitamin C splurge and you want in on the hype, here are a few of the best out right now. 

No7 Youthful Vitamin C Fresh Radiance Essence

At less than $30, you can’t really beat the price of this radiance-boosting vitamin C-based serum, which promises results in two weeks.

Buy at Target $25

Dr. Dennis Gross Skincare C + Collagen Brighten & Firm Serum

Your secret to curing dull winter skin? This serum, which not only helps prevent the formation of fine lines and wrinkles, but evens out your skin tone and gives it that healthy glow you’ve been missing since August. 

Buy at Dermstore $78

Drunk Elephant C-Firma Day Serum

This L-ascorbic acid-based serum delivers on warding off free radicals and the signs of aging, but it’s also made with pumpkin ferment extract and pomegranate enzyme to exfoliate dead skin cells sitting on the surface of your skin.

Buy at Sephora $80

SkinCeuticals C E Ferulic Serum

Now this is a powerful one. It’s made with vitamin C and E, as well as ferulic acid to help those two components do their jobs of neutralizing free radicals and improving the appearance of fine lines and wrinkles way better. It also keeps working on your skin for 72 hours. 

Buy at Dermstore $166

Sunday Riley C.E.O. Rapid Flash Brightening Serum

Sunday Riley’s 15 percent vitamin C serum delivers all the anti-aging benefits you’d hope for, while reducing redness and gently exfoliating the surface of your skin. 

Buy at Sephora $85

DIOR Capture Youth Glow Booster Age-Delay Illuminating Serum

Dior just one-upped your glass of orange juice with a serum that’s made with murunga plum, a fruit that the brand claims is 100 times more concentrated in vitamin C than oranges. That, combined with AHAs and antioxidant-rich ingredients, makes this glow-boosting tonic a must-have for winter. 

Buy at Sephora $95

INSTYLE article

The Most Exciting New Skincare Products of January

Olay Regenerist Collagen Peptide24 Hydrating Moisturizer

For plump skin, try Olay’s Collagen Peptide24 Moisturizer. Its lightweight formula has vitamin B3 to brighten your complexion and collagen-boosting peptides to firm skin and diminish fine lines. When the two work together, you’re looking at a hydrated, smooth complexion. 

$39 (Shop)  

Yes to Avocado Hand Cream

If there’s anything 2020 taught us, it’s that we need to wash our hands all the time. With hand-washing comes dry skin and the Yes to Avocado Hand Cream will fix those dehydrated, cracked hands right up. The avocado-based formula replenishes skin, and hyaluronic acid will maintain hydration. 

$5 (Shop)  

Mario Badescu Caffeine Eye Cream

If you didn’t get enough sleep, that’s OK because Mario Badescu’s Caffeine Eye Cream will make you look like you got a full night’s rest. The moisturizer in this tub is filled with caffeine for brightness, hyaluronic acid for hydration, and jojoba oil to help treat dryness. 

$18 (Shop)  

Dermalogica Neck Fit Contour Serum

Dermalogica’s Neck Fit Contour Serum is filled with firming ingredients to give you a tight, line-free neck. The list includes rye seed extract, which smooths skin, and resurrection plant to strengthen the area. It’s applied with the built-in roller bar that also gives a cooling effect. 

$82 (Shop)  

Clinique Smart Night Clinical MD Multi-Dimensional Repair Treatment Retinol

The Clinique Smart Night Clinical MD Multi-Dimensional Repair Treatment Retinol flattens out fine lines with the power of retinol. Plus, it also has hyaluronic acid and squalane to give you a boost of hydration while you sleep. 

$69 (Shop)  

Simple Instant Glow Cleansing Wipes 

The new Simple Instant Glow Cleansing Wipes do way more than flawlessly take off stubborn makeup. Each cloth is made with niacinamide to brighten skin and glycerin to moisturize. So once your skin is clean, it’s also glowing.  

$5 for 25 wipes (Shop)  

The Inkey List Succinic Acid Acne Treatment

Meet the Inkey List’s first spot treatment: Succinic Acid Acne. This magical little tube is loaded with succinic acid, an anti-inflammatory ingredient that helps to reduce oil levels in your skin, as well as salicylic acid to exfoliate, sulfur powder to unclog pores, and hyaluronic acid to ensure skin stays hydrated. 

$9 (Shop)

L’Oréal Paris Sublime Bronze Self-Tanning Facial Drops

Just because it’s winter doesn’t mean you can’t bronze up your complexion. The L’Oréal Paris Sublime Bronze Self-Tanning Facial Drops give fairer skin tones a subtle glow when you mix five drops of this serum made with dihydroxyacetone (a sugar that when mixed with proteins on your skin makes it tan) and hydrating hyaluronic acid with your favorite moisturizer.

$17 (Shop)  

Drunk Elephant Sweet Biome Fermented Sake Spray

Your skin’s about to be drunk in love with Drunk Elephant’s Sweet Biome Fermented Sake Spray. It’s a cocktail of coconut water, vitamin F, and sake extract to calm redness and hydrate the skin. Use it as a step in your skincare routine after cleansing or as a refresher during the day. 

$42 (Shop)

Holifrog Halo AHA + BHA Evening Serum

The blend of alpha hydroxy acids and beta hydroxy acids in the HoliFrog Halo AHA + BHA Evening Serum is going to give you clearer skin once you start using it for a few weeks. Not to mention, this formula is packed with moisturizing oils like that of rosehip and prickly pear, so no need to worry about all of those acids drying your skin out.   

$62 (Shop)

ALLURE article

Everything You Need To Know About BAKUCHIOL, The Plant-Based Alternative To Botox And Retinol

It’s been called “herbal Botox” and a “natural retinol” — but does it actually work?

Bakuchiol (pronounced “buh-KOO-chee-all”) is a “naturally occurring antioxidant found in the seeds of Psoralea Corylifolia, a plant found in Eastern Asia,” explains Jesse Werner, founder of Whish, one of the first brands to incorporate the ingredient into its product offerings.

I’ve heard bakuchiol described as a “natural version of retinol” or an “herbal Botox,” so editors asked Werner if there was any truth to those claims. His answer made my highly-sensitive skin positively tingle with anticipation: “Clinical studies have confirmed that bakuchiol is a true retinol-like functional compound without the negative effects of retinol.” In other words, bakuchiol is a potential game-changer for those who struggle with sensitive or reactive skin and aren’t confident in the risk-to-reward ratio of retinol.

First, a quick refresher on retinol: A member of the retinoid family, which includes all vitamin A derivatives, it’s considered a Holy Grail ingredient for all things anti-aging and anti-acne; but even though it’s derived from natural vitamin A, the majority of retinoids are synthesized in some way. Retinol is commonly found in over-the-counter anti-aging products, and can be prescribed in higher concentrations by a dermatologist.

When applied to the skin, retinol “interacts with special retinoic acid receptors” and “initiates a biochemical cascade that leads to activation of certain genes that control collagen production, and reduction of the release of inflammatory mediators,” says Dr. Neil Sadick of Sadick Dermatology in New York City. The result? Smoother, clearer, younger-looking skin.

Oh, and potentially a whole lot of irritation. 

Nearly all retinol users go through something called retinization: a period of about four weeks when redness, inflammation, dryness and even peeling occur while the skin adjusts to the medication. Dermatologists largely recognize this phase as temporary and safe, which is why retinol is so popular. But for some skin types, the “it-gets-worse-before-it-gets-better” functionality of retinol often ends at “it-gets-worse”. In addition to retinization, a small percentage of retinol users contract a red, scaly, itchy rash known as retinoid dermatitis.

While naturally derived ingredients aren’t always less-irritating than synthetics, the notion that bakuchiol may be a less-harsh anti-aging option is certainly an appealing one. “We were looking for the most effective ingredients to prevent and repair wrinkles, sagging skin and overall skin health. We kept coming back to retinol,” remembers Werner. “However, retinol is not natural, it’s very harsh on the skin, and it is very unstable. We searched the globe for an effective and natural retinol-like ingredient and we finally found bakuchiol.”

Bakuchiol doesn’t function in quite the same way that retinol does, but here’s the amazing thing: It offers similar results. “In one third party, 12-week clinical study, the conclusion was that retinol and bakuchiol do not have close structural similarities, yet they exhibit a similar gene expression profile especially on key anti-aging genes and proteins, which is remarkable,” explains Werner. In layman’s terms, bakuchiol visibly reduces fine lines, wrinkles and acne, and is considered a functional analog of retinol.

What’s more, the ingredient actually has some advantages over retinol, aside from simply being a natural alternative. Dr. Sadick confirms that it can be used “without any harsh side effects like irritation, flakiness and redness.” It also has photostability on its side; ulike retinol, which can break down and become less effective, it remains active even in direct sunlight.

It should be noted that bakuchi seed powder, sometimes called babchi seed powder, isn’t the same thing as bakuchiol – bakuchiol is the “compound extracted from the seeds using a solvent,” says cosmetic chemist Perry Romanowski, who adds that “there’s not likely to be a downside to adding bakuchi powder to a facial mask.” He notes that “no topical treatment would compare to Botox,” but can’t deny that bakuchiol has all the makings of a natural alternative to retinol. 

Bakhuchiol is actually becoming much more common at beauty retailers of late. The ingredient first started popping up in skin-care formulations back in 2014, and its popularity has only grown since then, though it’s remained somewhat under the radar and is still far from ubiquitous. If you’re curious to try out the natural alternative to retinol for yourself — and honestly, you should be — scroll through the gallery below to see some of fan-favorite formulas.

Ole Henriksen Glow Cycle Retin-ALT Power Serum

An all-in-one skin-perfecting day serum made with a natural retinol alternative that targets fine lines, wrinkles, pores, and dark spots, while instantly brightening.  

Buy at Sephora $58

Biossance Squalane & Phyto-Retinol Serum

A serum with backuchiol, a plant-derived retinol alternative, that targets the look of fine lines, wrinkles, and sun damage and works on sensitive skin. 

Buy at Sephora $72

REN Bio Retinoid Anti-Ageing Cream

REN Clean Skincare’s Bio Retinoid™ Anti-Ageing Cream minimizes the appearance of fine lines and wrinkles for firmer skin. Its bio extracts moisturize your skin and help repair damaged cells. Rich in antioxidants that protect from free radicals, the formula leaves your skin looking younger and smoother.

Buy at Dermstore $69

Alpyn Beauty PlantGenius Melt Moisturizer

Alpyn Beauty PlantGenius Melt Moisturizer contains PlantGenius, a proprietary complex of wildcrafted and hand-cultivated botanicals grown at elevation in the mountains surrounding Jackson Hole, Wyoming. This all natural, super-hydrator melts into skin leaving a fresh, velvety finish. Ceramides and squalane help fortify the moisture barrier; vitamin C helps brighten and support skin against environmental stressors; a non-irritating bio-available retinol diminishes the appearance of fine lines. Wild actives nourish with essential vitamins and fatty acids. 

Buy at Credo Beauty $60

Strivectin S.T.A.R. Light Retinol Night Oil

First of its kind, ultra-lightweight oil corrects the look of fine lines, wrinkles, uneven skin tone & texture. This advanced formula combines three separate but synergistic Retinol technologies, including naturally-derived Biomimetic Retinol – which mimics skin’s natural processes to better receive the benefits of Retinol ¿ with nourishing Squalane Oil and patented NIA-114 technology to limit sensitivity. Plant-derived Squalane & Chia Seed oils moisturize and replenished skin with essential fatty acids. Astaxanthin & Pro-anthocyanidins, two of the most powerful antioxidants, soothe and protect dry skin.

Buy at ULTA $99

FASHIONISTA article

The Best Vitamin C Serums for a Brighter Complexion

Whether you’re dealing with hyperpigmentation, skin dullness, dark marks, or sagging skin, seeking out the best vitamin C serum is likely important to you. “I look at vitamin C as that little black dress in your closet. It’s definitely one of those things you must have. It works to boost circulation, amplify the skin’s complexion and stimulate collagen production,” founder of Dermasaa and in-house esthetician at Brooklyn Face & Eye Samantha Mims tells Vogue.

For those reasons, Mims has a few go-tos that she recommends to her clients: Epi.logic’s Daily Dose SerumSkin Regimen’s 15.0 Vitamin C Booster, and the Solavedi Organics Rx Remedy. “Each treatment serum is developed to address concerns associated with aging,” she notes. Mims adds that there’s not necessarily a right or wrong way when it comes to applying the serum– what’s more important is what you do afterwards. “Vitamin C is a potent antioxidant that protects the skin from environmental factors such as pollution and UV light. So whether you’re deciding to use your serum in the morning, evening or both, it’s important you’re following up with a layer of broad spectrum sunscreen daily.” Celebrity esthetician Vanessa Marc, of Vanessa Marc Spa—who counts Jasmine Tookes, Alton Mason, and Justine Skye as clients—recommends Teami Blends Vitamin C Serum because “it has hibiscus and vitamin C in it. This product is all natural which makes it vegan, plant-based, and cruelty free.”

As for Paula Bourelly, MD, a dermatologist at Olney Dermatology Associates, she recommends products with ingredients like arbutin and ubiquinone, as they both have “brightening properties which help to lighten brown spots, and as antioxidants the ascorbic acid and tocopherol add another layer of defense to traditional sunscreens.” Citrix C Pro-Collagen, Brightening Serum by Topix is her favorite product to recommend to her patients who struggle with hyperpigmentation issues like melasma and freckling. She suggests using it in the morning before applying SPF 30 or higher.

Here, 21 options to help you find the best vitamin C serum to give your skin the radiance boost it deserves.

Avya Skincare Anti-Aging Power Serum

Avya skincare was created by co-founders Deepika Vyas and Tanuj Makra, MD with the skin needs of people of color in mind. Their Anti-Aging Power Serum is a one-stop-shop for improving the skin’s surface. It’s filled with Avya’s signature ingredients: hyaluronic acid for hydration; Vitamin C for brightening, collagen boosting, and free radical prevention, and Niacinamide to reduce pore size.

Buy at Macy’s $110

Beauty Stat Universal C Skin Refiner

This serum contains vitamin C in its purest form, with a unique patented formula of Stable 20% Pure Vitamin C and Stable Epigallocatechin Gallate, which is a skin-aiding ingredient found in green tea. The two ingredients work well together to prevent signs of aging, alongside squalane for moisture and tartaric acid which helps the skin absorb product more easily.

Buy at SkinStore $80

Bliss Bright Idea Vitamin C + Tri-Peptide Collagen Protecting & Brightening Serum

This cruelty-free and vegan serum has a non-irritating form of Vitamin C paired with tri-peptides which work together to protect collagen from damage.

Buy at ULTA $27

Citrix Vitamin C Pro-Collagen Brightening Serum

This serum makes skin tone and texture appear smoother while fading dark spots with its L-ascorbic acid, vitamins A and E, and bearberry, among other hardworking ingredients.

Buy at LovelySkin $116

Cocokind Vitamin C Serum with Sea Grape Caviar

This serum provides lightweight moisture while also brightening dark marks and making skin appear more even.

Buy at CocoKind $18

Drunk Elephant C-Firma Vitamin C Day Serum

This serum, which targets fine lines and elasticity, is packed with fruit enzymes which help to firm and brighten the skin.

Buy at Sephora $80

Epi.logic Skincare Daily Dose Vitamin C + Multivitamin Defense Serum

Created by oculofacial plastic surgeon Dr. Chaneve Jeanniton of Brooklyn Face & Eye, this serum protects skin from free radical damage, smooths wrinkles and brightens skin with its Vitamin C and antioxidant-rich formula.

Buy on their website $110

Hyper Skin Hyper Clear Brightening Clearing Vitamin C Serum

Hyper Skin is a brand “hyper-focused on treating the needs of people of color,” says founder Desiree Verdejo. The line’s debut product, Hyper Clear, helps to heal hyperpigmentation while simultaneously enhancing glow with its blend of vitamin C, vitamin E, kojic acid, hyaluronic acid, turmeric and bearberry.

Buy on their website $36

Kiehl’s Powerful Strength Line Reducing Concentrate

This sensitive skin-friendly serum contains 12.5% Vitamin C along with Hyaluronic Acid. Both work together to blur the appearance of wrinkles and fine lines while enhancing radiance.

Buy at Sephora $110

Klur Brilliant Light

This serum absorbs deeply into the skin with Vitamins C, E, and rosehip seed delivering brighter, damage-protected skin.

Buy on their website $80

Mad Hippie Vitamin C Serum

A mix of antioxidants help this serum brighten and tighten the skin. Other notable ingredients include Konjac root (an Asian flower that helps soften and smooth the skin), plant-derived Ferulic acid, hyaluronic acid, and vitamins C and E.

Buy at ULTA $34

OleHenriksen Banana Bright Vitamin C Serum

Packed with 15% vitamin C and hyaluronic acid, this serum delivers an instant brightening, firming, and plumping boost, while reducing dark spots, pores, and wrinkles.

Buy at Sephora $65

Paula’s Choice C15 Super Booster

This serum contains 15% pure vitamin C, offering distinctly brighter skin on uneven tones while also dispelling signs of of aging.

Buy on their website $49

PCA Skin C-Quench Antioxidant Serum

Lilac Leaf Stem Cell Extract, Resveratrol, Glutathione, L-Ascorbic Acid, Vitamin E, and Ergothioneine all work together to prevent inflammation, cellular oxidation, and increase hydration.

Buy at SkinStore $110

Protocol Vitamin C Superserum

Packaged in an oxygen-free environment so that ingredients are preserved to their full potency, this serum includes dermatologist recommended 10% natural Vitamin C, L-Ascorbic, which works to increase skin’s glow, even skin tone, and improve collagen production.

Buy at Protocol $130

Skin Ceuticals C E Ferulic with 15% L-Ascorbic Acid

This vitamin C serum delivers environmental protection, reduces fine lines and wrinkles, improves firmness, and brightens.

Buy on their website $166

Skin Regimen 15.0 Vit C Booster

This Vitamin C booster, free of silicones and synthetic fragrance, works to produce youthful-looking skin while removing dark spots, uneven skin tone, enlarged pores, and wrinkles.

Buy on their website $115

Sunday Riley CEO 15% Vitamin C Brightening Serum

This serum prevents aging in all of its forms: sensitivity, dehydration, dullness, uneven skin tone and wrinkles, and replaces it with a radiant, glowing complexion thanks to Vitamin C, Phytosterols Complex to soothe sensitive skin, and Saccharide Isomerate Extrace that regulates pore size.

Buy at SkinStore $85

The Inkey List Vitamin C Brightening Cream

This creamy, rich formula is best to use in the morning. It contains 30% L-ascorbic acid and promotes youthful-looking skin while protecting against free radicals and pollution, leaving skin brighter.

Buy at Sephora $10

Youth To The People Superfood Firm and Brighten Vitamin C Serum

This lightweight product is great for all skin types and is vegan, and free of parabens, sulfates, and dimethicone. Its vitamin C helps to fade hyperpigmentation, while hyaluronic acid aids in hydration.

Buy at Sephora $62

Teami Blends Hibiscus Infused Vitamin C Serum

This light pink, grapefruit-scented serum works to lift, brighten and smooth the skin with hyaluronic acid and vitamin C. The hibiscus flower leaves within it were brewed into an antioxidant-filled red tea.

Buy at ULTA $45

VOGUE article