Euphoric

Inspired by the creative mind of Donni Davy from Euphoria.
Model: Keanna
Products:

  • Charlotte Tilbury Hollywood Flawless Filter
  • Catrice Goodbye Pores primer
  • Make Up For Ever ULTRA HD foundation & concealer
  • Laura Mercier translucent loose setting powder
  • Anastasia Beverly Hills contour kit
  • MAC Cosmetics blush in Melba, highlight in Double Gleam, BlackTrack liquid eyeliner, lip pencil in Subculture, lipstick in Teddy 2.0 & Lip Glass
  • Benefit Precisely My Brow pencil and Gimme Brow setting gel
  • NYX Cosmetics loose glitters
  • Colourpop face jewels.

(Disclaimer: I do have Keanna’s consent to post her images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)

Model: Keanna
Photographer: Andrei Roman
Magazine Publication: MALVIE Magazine

Model: Keanna
Follow my TikTok at ks.am14

Behind the scenes of our Euphoria-themed project!
Model: Keanna
Photographer: Andrei Roman

Euphoria’s Makeup Artist Is Launching a Brand

Euphoria’s MUA, Doniella Davy, also known as Donni Davy, is launching her own brand inspired by the edgy makeup looks she created for the HBO series.

And it’s about time—it’s only season two, but beauty fans have been talking about the characters’ makeup since the show debuted nearly three years ago.

Davy’s new brand is Half Magic Beauty—and its Instagram is still a bit secretive. Davy posted on her personal IG:

“For the past two years and while filming Season 2, I’ve been secretly working on creating the makeup line of my literal DREAMS. I couldn’t be more completely over the moon thrilled out of my mind to introduce Half Magic.” 

Welcome to Artist Spotlight #76 series on my blog.

More About Half Magic Beauty

According to Half Magic’s Instagram bio, Davy is working on the line with A24, Euphoria’s production house. 

Half Magic’s website is black, like its IG, but gives us a few hints, stating:

Something weird and beautiful is brewing.

Space cowboy or glitter queen? Belle of the ball or neon boy next door? Bold or bolder? Follow your creativity down the rabbit hole and shape-shift into today’s version of you with HALF MAGIC. 

The Makeup On ‘Euphoria’ 

Rue (played by Zendaya) and Jules (Hunter Schafer) first made headlines during season one with their glittery eyes—and the looks even inspired at Ulla Johnson’s show during New York Fashion Week, back in 2019. 

Cassie (Sydney Sweeney) was once covered in sapphire and teal gemstones. Maddy (Alexa Demie) often rocks neon eyeliner, and Kat (Barbie Ferreira) once wore sheer red eyeshadow. Take a look at these looks at others at Byrdie.

How does Davy create these looks? She’s a fan of several brands, including Colourpop palettes for bold eyes, Make Up For Ever’s Star Lit Diamond Powder to highlight—and MAC’s 212 Flat Definer Brush is essential, Allure reports.   

The makeup look in the photo above, right, is Kat. Davy posted the photo on IG, stating:

Along with Barbie Ferreira’s input and insight into Kat, Alexandra French & I used the super inspiring color palette of Heidi Bivens’ costumes to base Kat’s looks on. Brown liner and gloss felt like the necessary counterpart to Kat’s 1990s hair moment by Kimble Haircare.” 

@DONNI.DAVY ON INSTAGRAM

BEAUTY PACKAGING

8 Playful AW20 Beauty Trends To Road Test

High Drama

Though tough to recreate, the looks at Haider Ackermann’s otherworldly show were impossible to forget. It saw bleached brows and gravity-defying hair sculptures, courtesy of make-up artist Lynsey Alexander and hairstylist Duffy. Drama reigned at Rodarte, Anna Sui, Fendi and Roksanda, too, where lips were painted in gothic deep-plum hues. Lastly, at Moschino, the Marie Antoinette-inspired hair and make-up was more theatre than catwalk.

Beautifully Flawed

The foil to sleek, polished moments of glamour? Lived-in make-up. The look was led by Gucci and its entry into the make-up arena – Thomas de Kluyver, Gucci Beauty’s global make-up artist, mixed the label’s new mascara with water to create a smudged, tear-stained effect. This was co-ordinated with chipped nails – the height of high-school cool. Pucci and Max Mara also favoured worn-in eye make-up, with the models’ black liner and mascara looking as though they had slept in it and woken up just in time to stride down the catwalk. At Lanvin, the two-day-old, chunky-but-neat lashes took the edge off the otherwise sleek look. Do note, imperfect make-up isn’t as simple as it looks – utilising remnants of make-up from the day before might be an easier way to tap into the trend.

Let’s Go Retro

“Hitchcock heroines” and “18th-century-inspired hair” were just a couple of the beauty references uttered backstage at the autumn/winter 2020 shows. In Paris, at Miu Miu, hairstylist Guido Palau created styles in homage to the 1940s, using an “old-school way of achieving curls” that were shaped into waves and flipped to one side. There was a similar theme at Chloé, with Palau crafting everything from boyish updos to set waves. In London, at Erdem, Anthony Turner’s lacquered S-shaped finger waves were set low on the side of the head with a severe side parting, for a modern take on the look. Meanwhile, at Shrimps, hair recalled a young Diana, Princess of Wales. It’s retro, but now.

The Mane Event

With the creation of colourful roots (at last, a way to conceal grey regrowth in a joyous spirit) and the return of the ponytail, hair became the ultimate beauty accessory this season. Slicked-back looks populated the catwalk. At Erdem, Burberry, Christopher Kane and Givenchy, Guido Palau pulled hair into strict middle partings or combed and gelled it into place, leaving the hair to hang loose at the back. “I’ve complemented the amazing clothes with some soft hair textures,” he explained at Christopher Kane. Bright roots featured at Alexander McQueen and Balenciaga, where there was a nod to pop star Billie Eilish’s penchant for two-tone colour. Sam McKnight improvised with feathers to create the illusion of colour at Dries Van Noten. For a day-to-day hair trend, the humble ponytail took centre stage (see Carolina Herrera and Brock Collection) – perhaps the most mesmerising being McKnight’s half-up/half-down version, complete with a Chanel bow. Butter wouldn’t melt.

Winging It

Winged eyeliner has had an overhaul. Yes, black remains a classic, but this season blues and metallics frequently featured, too. At Dior, Peter Philips, creative and image director of make-up, perfected a full-kohl look with thick outer-corner wings – it reminded us of Maria Grazia Chiuri’s own signature eyeliner, and was statement enough for the collection. Pat McGrath’s futuristic, cyber-esque take at Prada resulted in a block of metallic shadow that sat in and above the eye socket, extending out on either side, so as to expose a flash of molten colours. Whether you prefer a delicate flick, as seen at Missoni, or a more adventurous approach, such as Altuzarra’s, it was all about dressing the eyes for the runway.

Get Reddy

The return of red lipstick has officially replaced the past few seasons’ run of natural hues, and it was paraded down the catwalks in a variety of textures, from matt to glossy to balm-like. At Carolina Herrera, make-up artist Lauren Parsons used the fashion house’s new lipsticks to reimagine “Spanish baroque beauty”. Punchy matt-red mouths were among the looks, with lips silhouetted in a crisp red outline on a canvas of clean skin. At Oscar de la Renta, Tom Pecheux was eager to turn the classic on its head: “It felt like the right time for red again, so we created a very precise lip that’s glossy,” he said (he went the extra mile and colour-matched the shade to a swatch of red fabric from the collection). Diane Kendal painted perfect rouge lips at Lanvin, Jason Wu and Proenza Schouler, and Pat McGrath returned to the red pout at Givenchy and Marc Jacobs, cementing the trend for the season.

Clever Contour

As we dial back the chiselled contour in favour of a softer look, the runways inspired new ways of defining cheekbones. Subtle, flushed hues and bronze shading helped to create perfect skin. At Michael Kors, make-up artist Dick Page warmed cheeks with a creamy peach blush to give natural definition. At Tom Ford, the illusion of symmetry was created by playing with light and shade, and at Brandon Maxwell the make-up direction of “ultimately feminine” meant a blended cream to add warmth and highlight.

Heavy Metals

At Marni, there was extreme glitter application by Julien d’Ys, who painted over faces and hair. At Erdem, Lynsey Alexander created silver-foil strokes across the eye sockets to reflect the collection, entitled The Age of Silver. At Preen and Simone Rocha, broken-up textures in metallic colours abounded, while at Halpern, Giambattista Valli and Valentino, jewelled eye-halos and winged, crystal-encrusted crowns framed faces. It was a welcome touch of couture beauty creeping into the ready-to-wear runways.

VOGUE article