Ever since Jonathan Van Ness, Queer Eye’s grooming guru with a heart of gold, shared that he created a collection of haircare products, he’s been helping shoppers address their hair concerns and achieve their best manes possible. JVN Hair products range from shampoos and conditioners to hair treatments and stylers. And one of the brand’s most-loved products is the Complete Pre-Wash Scalp Oil.
Van Ness, a true hair enthusiast, is all about quality hair treatments, which is why JVN Hair products are all sulfate-free, vegan, cruelty-free, silicone-free. All of the brand’s products, like said scalp oil, include its “hero ingredient,” clean hemisqualane — which, per the brand, promotes stronger hair strands, starting at the scalp. JVN Hair treatments are that extra boost to help keep your hair hydrated and support your scalp’s health.
With hundreds of positive reviews on JVN Hair’s website, it’s clear that this Pre-Wash Scalp Oil is suitable for shoppers with all hair types and concerns, including dry and itchy scalps with buildup. Many customers shared that they saw improvements after a few uses and love the fresh and cozy scent of this oil that has notes of lemon, mandarin, amber, and cashmere.
One shopper with coarse and curly hair said that the restoring scalp treatment made their hair feel “so incredibly hydrated and smooth.” Another happy customer, who has used this product for over a year, said that this oil “worked wonders” on their fine and thin hair. Other shoppers remarked at how well this pre-wash treatment relieves itchiness and flakes, and that their hair feels stronger and looks shinier. One even said it “made a noticeable difference for [their] dead ends.”
This scalp treatment is super easy to use. Add a few drops of this oil directly on a dry scalp, then massage and work through the hair to the ends. Let it sit for about 15 minutes before washing it out with shampoo.
What’s that you hear? Beauty vloggers around the world shaking as Jonathan Van Ness enters the YouTube arena. Van Ness, the grooming expert on Queer Eye and host of his very own podcast “Getting Curious,” is joining the ranks of the mascara-wielding and palette swatching elites with the debut of his new YouTube channel entitled JVN Beauty. The industry vet (he’s been doing hair professionally for over ten years) will do what he does best— chop, curl, dye, and braid his hair and that of his family and friends. But, Van Ness wants to ensure us all that it doesn’t stop just there. The channel will cover all types of beauty, from skincare to wellness, with the ultimate goal of each viewer feeling seen in the content.
Ahead of the launch, JVN sat down with ELLE.com to share a few of his beauty commandments. Plus, take an exclusive first look a the new channel above.
Welcome to Artist Spotlight #92 series on my blog.
Always Have a Mantra Moment
As an added rite to combine inner and outer beauty, Van Ness turns to mantras. “You want to be present when you’re putting on your skincare. Often, it’s going into a positive affirmation, mantra moment where it’s like, I’d just be saying like, ‘Thank you body. Thank you for getting me through. Thank you for doing everything you’re doing.’“
For Van Ness, celebrating skincare or hair rituals is more than just the end result. “Part of what makes you look beautiful is when you’re experiencing life and connected to your joy and your passion,” he says. “Sometimes, that’s not all skincare and haircare and makeup. Sometimes for me, it’s a lot of cats. It’s a lot of gardening. It’s a lot of figure skating and a lot of gymnastics.” Paired with therapy, a soothing beauty ritual works wonders for JVN’s mental health. “It’s a time where I’m giving myself a look over and just getting into gratitude and clearing my mind.“
Go Back to Your Roots
Though Van Ness has become a pioneer in every sphere he enters, his background is behind the salon chair. “I want to share what I’ve learned. I did hair full time from the time I graduated from hair school in October of 2006 until April 2018. That five and six days a week for 12 years.” So be prepared for some high-quality hair content coming from JVN’s channel. “It’s been such a long time since I had my hands in hair. I was like, I miss doing hair, and I miss salon life. I miss talking about hair and thinking more about hair.“
Slather On SPF
No UVA or UVB rays are allowed in this house. Van Ness’ best skincare advice? Wear sunscreen every day. “The sun does not come into play anymore,” Van Ness warns. “I really, really, really love a gorgeous mineral based sunscreen because I just love that thick protective vibe that mineral sunscreen can give me. I love them. I also just got really into the powder sunscreen to refresh, so I don’t have to go over my skin with a cream every few hours outside, which I really wish that I would have used sooner.”
Invest In A Good Haircut
While some people may be horrified about a three-digit price tag on a haircut, for JVN a good haircut is like a wise investment. “I think that people that aren’t hairdressers do take for granted and don’t realize that especially if it’s a long layer haircut, like this 150 bucks, you shouldn’t need to get another haircut for six months. Really, it ends up being 150 divided by six. It’s like 30 bucks a month. Honey, it’s a fire sale.”
“Everyone Is Gorgeous”
Though he’s known for giving off-the-cuff beauty advice in his Instagram comment section, Van Ness hopes that this new medium will become a reference guide for all things haircare, skincare, and self-care. “I can’t wait to share it with everyone,” he tells ELLE.com. “Whether you’re like a brand new beauty beginner or you’re someone who has been into this for decades, I want there to be something that’s in there for everyone and a place for everyone to feel welcome and to learn.”
JVN’s channel is dedicated to making sure everyone feels welcome and beautiful for anyone who feels like the beauty community has often had a narrow focus. “Everyone is gorgeous. I want everyone to know that they’re gorgeous.“
How to reinvent the beach wave? An unrivalled perennial classic, it’s a hairstyle that looks good on everyone. But “Scandi” waves just entered the chat, and they’re here to shake the classic look up. “The Scandi wave is not too perfect or constructed,” explains hairstylist and BaByliss brand ambassador, Syd Hayes, of the trend. “It’s about creating gentle, flatter waves in areas around the face, and in random sections of the hair.”
A modern (and much cooler) evolution of the crimped hair we all loved so much in the ’90s, Scandi waves are a much looser iteration of the classic beach wave, and are more effortless, polished and bohemian in their aesthetic.
In fact, they aren’t far removed from the Botticelli (or pre-Raphaelite) waves that were all over the red carpet at the Met Gala 2022, where everyone from Kaia Gerber and Sophie Turner to Hoyeon Jung and Olivia Rodrigo sported their take on long, soft Venus-esque tendrils. “In general, hair trends have moved away from the polished look and now it’s all about a loose and undone texture,” says Hayes. “The easiest and quickest way to create Scandi waves are with the BaByliss Cordless Waver – it creates the perfect summer curl.”
The Waver is so easy to use that it requires zero expertise to nail the perfect wave. All you have to do is take hair in sections (around two inches wide by one inch deep) and squeeze the tool on the section, hold for a few seconds and move down the hair for defined kinks. Another route is to try plaiting your hair when it’s damp, sleep in it overnight, and then use some texturising spray to muss it up come morning – but admittedly the latter is a more labour intensive process.
Hayes has some tips on how to make the waves work for you: “It’s all about where you start the wave, and where the kinks and bends sit, but it works for any length of hair,” he says. “In longer hair, you can start nearer the top or crown of the hair and work your way down, creating larger kinks throughout. With shorter locks, I would recommend starting at the eye line or lower to create texture in the bottom lengths and layers of the hair, rather than creating too much body at the top.”
Another of his top tips is to avoid clamping the tool at the same height on each section of hair: “Ensure the bends start and finish at different points, so you don’t create one large bend in the hair,” he says. As with most undone waves, the less uniformity, the better. And to finish? Mist a texture spray through mid-lengths and ends to add body, definition and movement. And voila, a hairstyle fit for the beach – or wherever you find yourself this summer.
Long before rice water went viral on TikTok and YouTube and ended up on Kardashian blogs, the beauty practice had been used for centuries by women in Asia. According to research published in the Journal of Cosmetic Chemists, court ladies during Japan’s Heian Period (794 to 1185 CE) used Yu-Su-Ru (a.k.a leftover water from washing rice) on their floor-length hair.
The method was then popularized by a village in China called Huangluo. The Yao women, who inhabit the town, are famous for their long hair that averages six feet long. According to Medical News Today, the Yao women credit their strong strands and dark color to washing it in rice water.
While most of rice water’s proof of effectiveness is limited to history and tradition, there is scientific reasoning behind its benefits.
To dive into this further, ELLE.com tapped two hair pros, Dr. Jenny Liu, a board-certified dermatologist, and Richy Kandasamy, a colorist and R+Co Collective Member, to explain the benefits of rice water—plus how you can create rice water at home.
What are the benefits of rice water for hair?
Will rice water turn you into Rapunzel? Not exactly. But it does have properties that restore and promote hair growth. “Scientifically, 18 amino acids have to come together to create the protein to grow hair. Rice water contains eight of these amino acids,” Kandasamy explains. “So when rice water is used on hair, you experience more hair regeneration. The vitamins in rice water (B, C, and E) also boost hair growth. Though there is limited scientific evidence that proves hair growth.”
Dr. Liu echoes the importance of these acids. “We have limited studies, but few out of Korea demonstrate it may help with male pattern hair loss,” she adds. “Rice bran, in particular, has lots of fatty acids—linoleic acid and oleic acid that have been proposed to possibly inhibit the 5-α-reductase enzyme that is the cause of male pattern hair loss.”
How do I make rice water?
Washing your hair with rice water is easy to achieve at home. All you need is one cup of uncooked rice, a large jar or bowl, and a filter.
Put water in a bowl and use a strainer to rinse your rice. You want to make sure all impurities are removed from the grains. Some videos suggest rinsing multiple times, until the water runs clear.
Fill your jar or bowl with one cup of water and add the clean rice. Stir the rice in the bowl. If you have a jar, you can secure the lid and shake the rice. The water should look milky.
Let the mixture rest for 24 hours.
After 24 hours, strain the liquid from the rice. Store the liquid in a jar, empty shampoo bottle, or container.
How do I apply rice water?
Treat rice water like your typical hair mask or treatment. “First, you should wet your hair with the rice water, especially your scalp area, and massage it for five minutes,” Kandasamy says. “This step targets your follicles, which stimulates growth and strengthens your hair.“
Wait five minutes and wash the rice water out using your favorite shampoo.
Is rice water safe for all hair types?
The short answer is: yes. Rice water will work on different hair types but consider your hair porosity before using. “All hair types are the same structurally, including African, European, and Asian hair types, but all absorb moisture in different ways,” Kandasamy explains. “It is rich in amino acids which strengthen hair roots, add shine and make it smooth and silky. It also contains a carbohydrate known as inositol, which repairs damaged hair and protects hair from further damage. Since it is a natural remedy, it is safe, and there are no side effects of rice water on hair.”
Hair provides more room for experimentation and trial than our skin. “In general, I would say yes, [rice water is safe for all hair types]. It’s not like moisturizers where greasy moisturizers are less ideal for oily skin,” adds Dr. Liu.
With the end of COVID restrictions in sight and summer around the corner, many of us are starting to plan for the haircuts and colors we want as life begins to return to normal. If you’ve been toying with the idea of going for the chop for a while, post-lockdown is the ideal time to do it.
That’s where the bob haircut comes in. Celebrity hairstylists are calling it: 2022 is going to be the year of the bob. Just look to Kaia Gerber, Kim Kardashian, and Dua Lipa for takes on the bob that feel modern, refreshing, and a little bit sexy (see the sliced bob and blunt bob for reference). Not convinced there are enough modern iterations of the bob? Allow me to introduce you to the blunt bob, the A-line bob, and the midi bob. Still looking for a fresher take? Enter the modern Diana bob.
Inspired by the late Princess Diana, whose beauty look has been brought back to life via Emma Corrin on The Crown and Kristen Stewart in Spencer, this is the modern bob 2.0.
“People are due a change,” says Syd Hayes, BaByliss ambassador. “We are coming to the end of a period of time where the winter was extremely tough and your roots weren’t as much of a concern as they were hidden under a beanie. Now that spring is in the air and we go back out into society, there’s carefree mood, and I think more people will want to go for bold, fun styles.”
Suzie McGill, international artistic director at Rainbow Room, says she thinks that when COVID restrictions lift, there’s going to be a huge surge in people asking for the Diana bob but with a more modern finish. “Diana has always been a style icon and the bob never goes out of fashion,” she says. “Diana sported a bob, sometimes hitting just past her cheekbones and sometimes slightly longer at the back, but what was always a statement look of Diana’s bob was the deep side parting and the volume and layers within her hair.”
The beauty of this hairstyle is that, if it’s cut at a good length, like at your cheekbones, it can be left to grow out beautifully and can be a very low-maintenance cut, which is ideal with future potential lockdowns forecast. Want to make it even more modern? “If layers and a side parting are incorporated into your hairstyle, this instantly adds volume and can make your look even more low-maintenance in terms of styling,” McGill says. “Then you can simply add some styling product to add further texture to your hair, or blow-dry for a smooth finish like Diana’s.”
Andreas Wild at Larry King agrees that the modern Diana bob will be major for spring because it’s so fresh. “This is a really extreme look and is a great start for spring and coming out of lockdown,” he says. “It’s so feminine in a masculine way.” The hair expert emphasizes that layers are so important because they open up your face, and blow-drying the layers back and then forward gives bounce and provides a modern look.
Wild also says the beauty of the look lies in its versatility. “Play with it; try different partings—side, front, and slicked back—and when it grows out, leave it for a while before you get a cut, as it adds chicness to it and, when styled with the right outfit, is on point.”
So what do you need to ask your hairstylist for? “This is all about the haircut,” notes Hayes. “A razor is vital for this. Shattered edges with a short shape to the haircut. Be sure to invest in texture sprays as they are great for really showing that undone and not too styled haircut. A favorite of mine is Sam McKnight’s Cool Girl Spray—he’s the man behind Diana’s infamous bob.”
To maintain the look at home, Hayes recommends investing in a Babyliss Hydro-Fusion 2100 Hair Dryer, which he says is perfect with its diffuser and nozzle attachments to bring out the natural movement when your drying your hair. “Tuck the sides behind your ears like Diana would and diffuse on a high heat and low power,” he says. “When it’s about 85% dry, turn off your hair dryer off and let it dry naturally.”
“To make the haircut more modern and on trend today, wear the hairstyle a little messier for a more relaxed take on the trend, scrunching in some mousse or texturizing spray like a salt spray into your hair and leaving to air-dry rather than blow-drying,” suggests McGill. “Alternatively, use a heated styling iron to bend some soft waves into your bob to give it an instant modern finish. This is a look that’s very on trend today and that we are seeing a lot of Instagram influencers wearing, since it gives your hair an undone finish, taking Diana’s bob from royal to chic street style. Full fringes are also very on trend this season and look particularly great paired with this bob hairstyle.”
Check out some more of my favorite variations of the modern Diana bob, below.