The 7 Most Exciting Hair Trends For 2023

New year, new you. That’s how the saying goes, isn’t it? One way to refresh your look – and how you feel – is by switching up hairstyles and trying something new. It doesn’t have to be extreme, nor does it have to look like much has changed, but a new cut or styling trick can make you feel like a brand new person. Here, Vogue speaks to the hairstyling experts on the hair trends that will be everywhere in 2023 – inspiration boards at the ready.

A next-level haircut

A starting point for all good hairstyles, Luke Hersheson says that getting a really good haircut – even if it’s just twice a year – is key for creating a modern shape, which can be dressed up or down, depending on your mood. “Invest[ing] in a haircut above just styling products gives hair shape – whether it’s a bob or longer – and allows you the structure and architecture to do lots of things with your hair,” he explains. “Ten years ago, people were just styling hair and not thinking about the haircut underneath it.” It’s a way of approaching your hair that allows you to embrace all manner of trends, from embracing your natural curls to air drying your layers, and gives your hairstyle its unique character.

Meanwhile, hairstylist Larry King agrees, adding that as a result of the pandemic, clients now leave more time between appointments, which means that haircuts need to have a well-crafted structure in order to look better for longer. “It’s all about sharper haircuts that last longer – texture and chopped-up hairstyles have a shorter life span,” he says. “Healthy hair is the order of the year.”

The bob is going nowhere

For those ready for a change it’s time to go a little shorter, with a soft line at jaw length; this gives a nonchalant, contemporary edge. Otherwise, I’m taking inspiration from the 1970s and dropping the length to the shoulder. Shorter and longer lengths are a great way to bring the bob up to date.” 

Northwood is also taking inspiration from Celine’s spring/summer 2022 show, where bobs were shorter at the front and sides, something he says “does wonders for the cheekbones” and is a great shape for thick hair. “I like to keep the edges broken and style with a wave – the result is a little punky and contrary, which feels in keeping with our times.”

Knotless box braids

Intricate partings and patterns have always been popular in African culture,” says Charlotte Mensah. “Detailed cornrows will be popular in the new year, as well as knotless box braids in different sizes and colours – they are everything you want in a hairstyle. Not only do they look cool, but they are also versatile and flattering.

Glossy blow-dries

For a while now, we’ve favoured hairstyles which appear artfully undone, low maintenance and effortless, but many hairstylists are predicting a return to the old-school blow-dry and a more finessed approach to the hair. “Think Adele in Vogue,” says hairstylist Syd Hayes. “Full bodied, glossy, glam hair.” Hersheson also notes that this classic ’90s blowout hair feels a bit “Upper East Side – very polished and luxe” and the rolled brush blow dry, which we used to think was a “bit naff” now feels right again. He has been creating this kind of sleek look for his celebrity clients, including Dua Lipa.

An easy route to creating the look at home is with a hair tool. Hayes touts the BaByliss 9000 Cordless Hot Brush as the tool to try to create a voluminous blow dry look at home, without having to worry about a hair dryer and brush. “It helps to smooth your hair, while adding body and movement,” he says. Meanwhile, Dyson’s AirWrap is also an excellent choice and the new Flyaway head can help smooth frizz if you don’t want to go the whole hog. This look works better on longer hair, says Hersheson, who warns that it can look old fashioned on shorter lengths.

An expensive finish

Even if you’re still not tempted by the glossy blow dry, one way to tap into the luxe-looking trend is with a polished finish to your hair, whatever you’re cut. Northwood is touting Michelle Pfeiffer in Scarface as his polished-hair pin-up: “A professional blow dry is the ultimate way to achieve this polished, expensive-looking hair. But if you’re styling at home, seek out products that create that finish for you”. He recommends his Moisturising Cream to smooth flyaways and add shine.

Accessories galore

You saw the big bows braided into hairstyles at Chanel’s recent Metiers D’Art 2021 and French influencer, Camille Charriere’s, delicate beaded wedding hair – both are a sign of things to come for the new year. Mensah predicts that hairbands, bows, barrettes, scarves and clips will be all the rage in 2022: “No matter what your chosen hairstyle is, hair embellishments are in!

Curl-ready hairstyles

This year, hairstyles got given the ’70s treatment, with shags, choppy fringes and wild curls becoming ever-more popular as the year went on. That rock ‘n’ roll finish is going nowhere, which is a good thing as it also goes hand in hand with the continuing movement towards embracing our natural texture and bringing out the best in our curls. While Mensah says this will start off with a “big chop” to start afresh if you’ve been using hair relaxer, it will soon be a case of making the most out of your natural curls, coils and kinks: “In my salon, the rounded Afro is the most requested cut – it keeps your curls healthy and full of life,” she says. Hersheson and Hayes also say that layers, air-drying and body will be big.

VOGUE

An Inventor of Olaplex Just Launched His Own Brand

I was the scientist behind it. It started in my garage.” Eric Pressly is talking about Olaplex, the cult-favorite haircare brand credited with saving damaged, over-processed hair. Olaplex introduced us to the idea of “bond-building” haircare—products that can prevent or repair damage by strengthening the bonds that make up our hair’s internal structure. And now, years after kicking off one of the most successful haircare brands on the market, Pressly is back at it with a brand of his own, Epres, and new products that will be coveted by those seeking hair nirvana. “It’s the best bond builder,” says Pressly.

We’re a trustworthy, science-led brand. So what we say we can do, we prove it. And we do it,” says Pressly. “We make claims about being the best in the space, and you can back it up with the performance of the product.” So what are the products that the newly minted Epres is launching? The first one is the Professional Bond Repair, a salon-only product that helps keep hair strong during chemical services—such as bleaching, perming, and relaxing—without disturbing the pH levels, a common factor that results in hair damage. “A lot of damage that people have is from the bleaching in the salon,” says Pressly. “And if you can stop it before it starts, then you’re in a much better position to deal with it going forward.” The Professional Bond Repair is also formulated without acid, which means professionals don’t have to be too concerned with precise measuring when they use it during chemical treatments.

The second product launching is the Bond Repair Treatment Kit, which addresses damage that’s already occurred. The kit comes with two bottles of an oil-based concentrate—the active ingredients, if you will—and a spray bottle. First, you pour a concentrate bottle into the spray bottle, then you fill it with water. Give it a shake, then saturate your hair with the mixture. “More is more,” says Pressly. “The water part will evaporate out, and then the oil part that we added will stick, and it’ll continue to keep repairing your hair.” The concentrate method serves another purpose as well: “We’re free of as much stuff as possible,” says Pressly. “Silicon, fragrance, preservatives. And part of that is why we have to concentrate. That allows us to go preservative-free.”

We want to be the Apple of haircare.”

After soaking my hair with the Bond Repair Treatment, the effects were nearly immediate. As someone with (bleached, unhappy) curls, traditional cream bond-building treatments can be difficult for me to apply. The mist, on the other hand, made it easy to evenly coat my entire head. When I washed it out the next day, my hair was softer and completely frizz-free. “I recommend [leaving the product in for] either 10 minutes or overnight,” says Pressly. “[The hair is] definitely smoother and shinier and stronger. Frizz is down for a long period of time.

After Olaplex, Pressly didn’t think he would stay in the haircare space. “I was a scientist with a broad background, so I wanted find my next adventure,” he says. “I got hit with a wave of creativity being locked up in a small space in COVID, and part of that wave of creativity led to this brand.” Pressly is well aware that bond-building haircare has exploded over the past decade. “Being around in the beginning of this category, and as an innovator, sometimes you want to make something that didn’t exist before. And then you want to make something better than everything else that exists,” he says. “I’ve done the former, we’re now doing the latter of making it better at solving for inefficiencies. And making things simpler. We say it internally, and it sounds maybe a bit arrogant, but we want to be the Apple of haircare.” 

Epres has officially launched at epres.com. The Professional Bond Repair retails for $79, and the Bond Repair Treatment Kit retails for $48. Additional concentrate refills can be bought separately in packs of two for $34.

ELLE

5 Secrets to Healthier Hair, Straight From a Celeb Stylist

Pro hairstylist Bridget Brager’s list of celebrity clients is as long as it is impressive, and if you follow her on social media, you know her wealth of knowledge is seemingly never-ending. In other words: When she’s giving out hair secrets, we’re all ears.

One major thing we appreciate about Brager as a stylist is that her approach to hair starts with a healthy scalp. It makes sense, then, that among her many bona fides is a partnership with Rodan + Fields. The skincare brand recently launched two derm-designed haircare lines, Volume+ Regimen and Smooth+ Regimen, with products formulated to get to the root of your hair concerns.

1. Try double-cleansing (yes, for your hair).

You’ve heard of this technique as part of your skincare regimen,” says Brager. “Well, the same theory can apply to your scalp.” The idea is that the first round of shampoo breaks down the top layer of dirt, oil, and build-up, and the second actually gets to the root, washing the scalp and ensuring hair is completely clean. If you don’t thoroughly remove product buildup, it can affect hair health and growth, and, she says, “can lead to additional weight in your hair, which makes everything look flat and lifeless.” The Rodan + Fields Volume+ line is designed to be gentle enough for this double-cleansing process. “It makes your hair squeaky clean without drying it out or stripping color, and helps balance your scalp’s natural biome,” says Brager. Follow with conditioner as usual.

2. Focus your blow dryer at your roots for volume. 

Using excess heat on the hair can be damaging, especially on the ends. This is why it can make a difference—in both dry time and the health of your hair—to stick to the roots. Brager says that the technique also provides extra lift.

Here’s what to do: “As you dry, I recommend flipping your head upside down or simply stretching the strands [in the opposite direction] at the root to encourage lift, body, and volume,” says Brager. She adds, “This is a great way to wake up your second day blowout too.”

3. Try a cold rinse. 

One of the best secret weapons for smooth, frizz-free hair is not a product but a quick trick. “Rinsing your hair with cold water helps seal the cuticle and lay flyaways down, and as a result it makes the hair look smooth and shiny,” says Brager. Sealing the cuticle also helps lock in moisture for more hydrated strands. 

The smooth-hair secrets don’t stop there. “Follow up your cold water rinse by using a microfiber towel, and always remember to pat your hair dry instead of rubbing it vigorously with a towel—that can cause the cuticles to expand making your hair look frizzy and dehydrated.”

For an extra glossy finish, Brager recommends styling with the Rodan + Fields Defrizz+ Oil Treatment, which helps lock in hydration and provides heat protection.

4. Maintain distance when using dry shampoo. 

One of the biggest mistakes people make when using dry shampoo? Spritzing it too close to the scalp. Not only will that leave behind a powdery appearance, it can also lead to bigger problems: “Spraying too close to your scalp can cause product buildup and [result in] a flat hairstyle,” says the stylist. 

Instead, pull back six inches when applying a product, like the Rodan + Fields Refresh+ Dry Shampoo, which features rice starch to absorb oil as well as chamomile extract to moisturize and soothe. The added distance will give you more even distribution for best results.

5. Try conditioning before you shampoo. 

OK, we know we suggested following your double-cleanse with conditioner. But if you’re struggling with extra-greasy hair, swapping the order in which you use your products may be your solution. If your hair is heavy, matted, or oily, “condition first and shampoo after to take extra weight away,” says Brager, who recommends the Rodan + Fields Volume+ Conditioner which nourishes, repairs, prevents damage, and promotes fuller-looking hair. This technique—called reverse washing—is suitable for everyone, but tends to work best for oily and fine hair types.

ELLE

This Scalp Oil From Jonathan Van Ness’ Haircare Line Heals Dead Ends and Dry Strands

Ever since Jonathan Van Ness, Queer Eye’s grooming guru with a heart of gold, shared that he created a collection of haircare products, he’s been helping shoppers address their hair concerns and achieve their best manes possible. JVN Hair products range from shampoos and conditioners to hair treatments and stylers. And one of the brand’s most-loved products is the Complete Pre-Wash Scalp Oil.

Van Ness, a true hair enthusiast, is all about quality hair treatments, which is why JVN Hair products are all sulfate-free, vegan, cruelty-free, silicone-free. All of the brand’s products, like said scalp oil, include its “hero ingredient,” clean hemisqualane — which, per the brand, promotes stronger hair strands, starting at the scalp. JVN Hair treatments are that extra boost to help keep your hair hydrated and support your scalp’s health.

Shop now: $29; jvnhair.com

With hundreds of positive reviews on JVN Hair’s website, it’s clear that this Pre-Wash Scalp Oil is suitable for shoppers with all hair types and concerns, including dry and itchy scalps with buildup. Many customers shared that they saw improvements after a few uses and love the fresh and cozy scent of this oil that has notes of lemon, mandarin, amber, and cashmere. 

One shopper with coarse and curly hair said that the restoring scalp treatment made their hair feel “so incredibly hydrated and smooth.” Another happy customer, who has used this product for over a year, said that this oil “worked wonders” on their fine and thin hair. Other shoppers remarked at how well this pre-wash treatment relieves itchiness and flakes, and that their hair feels stronger and looks shinier. One even said it “made a noticeable difference for [their] dead ends.”

This scalp treatment is super easy to use. Add a few drops of this oil directly on a dry scalp, then massage and work through the hair to the ends. Let it sit for about 15 minutes before washing it out with shampoo. 

For softer, shinier, and stronger strands, shop the JVN Complete Pre-Wash Scalp Oil for $29.

INSTYLE

Jonathan Van Ness’s 5 Beauty Commandments To Live By

What’s that you hear? Beauty vloggers around the world shaking as Jonathan Van Ness enters the YouTube arena. Van Ness, the grooming expert on Queer Eye and host of his very own podcast “Getting Curious,” is joining the ranks of the mascara-wielding and palette swatching elites with the debut of his new YouTube channel entitled JVN Beauty. The industry vet (he’s been doing hair professionally for over ten years) will do what he does best— chop, curl, dye, and braid his hair and that of his family and friends. But, Van Ness wants to ensure us all that it doesn’t stop just there. The channel will cover all types of beauty, from skincare to wellness, with the ultimate goal of each viewer feeling seen in the content. 

Ahead of the launch, JVN sat down with ELLE.com to share a few of his beauty commandments. Plus, take an exclusive first look a the new channel above.

Welcome to Artist Spotlight #92 series on my blog.

Always Have a Mantra Moment

As an added rite to combine inner and outer beauty, Van Ness turns to mantras. “You want to be present when you’re putting on your skincare. Often, it’s going into a positive affirmation, mantra moment where it’s like, I’d just be saying like, ‘Thank you body. Thank you for getting me through. Thank you for doing everything you’re doing.’

For Van Ness, celebrating skincare or hair rituals is more than just the end result. “Part of what makes you look beautiful is when you’re experiencing life and connected to your joy and your passion,” he says. “Sometimes, that’s not all skincare and haircare and makeup. Sometimes for me, it’s a lot of cats. It’s a lot of gardening. It’s a lot of figure skating and a lot of gymnastics.” Paired with therapy, a soothing beauty ritual works wonders for JVN’s mental health. “It’s a time where I’m giving myself a look over and just getting into gratitude and clearing my mind.

Go Back to Your Roots

Though Van Ness has become a pioneer in every sphere he enters, his background is behind the salon chair. “I want to share what I’ve learned. I did hair full time from the time I graduated from hair school in October of 2006 until April 2018. That five and six days a week for 12 years.” So be prepared for some high-quality hair content coming from JVN’s channel. “It’s been such a long time since I had my hands in hair. I was like, I miss doing hair, and I miss salon life. I miss talking about hair and thinking more about hair.

Slather On SPF 

No UVA or UVB rays are allowed in this house. Van Ness’ best skincare advice? Wear sunscreen every day. “The sun does not come into play anymore,” Van Ness warns. “I really, really, really love a gorgeous mineral based sunscreen because I just love that thick protective vibe that mineral sunscreen can give me. I love them. I also just got really into the powder sunscreen to refresh, so I don’t have to go over my skin with a cream every few hours outside, which I really wish that I would have used sooner.”

Invest In A Good Haircut

While some people may be horrified about a three-digit price tag on a haircut, for JVN a good haircut is like a wise investment. “I think that people that aren’t hairdressers do take for granted and don’t realize that especially if it’s a long layer haircut, like this 150 bucks, you shouldn’t need to get another haircut for six months. Really, it ends up being 150 divided by six. It’s like 30 bucks a month. Honey, it’s a fire sale.”

“Everyone Is Gorgeous”

Though he’s known for giving off-the-cuff beauty advice in his Instagram comment section, Van Ness hopes that this new medium will become a reference guide for all things haircare, skincare, and self-care. “I can’t wait to share it with everyone,” he tells ELLE.com. “Whether you’re like a brand new beauty beginner or you’re someone who has been into this for decades, I want there to be something that’s in there for everyone and a place for everyone to feel welcome and to learn.” 

JVN’s channel is dedicated to making sure everyone feels welcome and beautiful for anyone who feels like the beauty community has often had a narrow focus. “Everyone is gorgeous. I want everyone to know that they’re gorgeous.

ELLE

Scandi Waves Are The Beach Style You Need To Try Now

How to reinvent the beach wave? An unrivalled perennial classic, it’s a hairstyle that looks good on everyone. But “Scandi” waves just entered the chat, and they’re here to shake the classic look up. “The Scandi wave is not too perfect or constructed,” explains hairstylist and BaByliss brand ambassador, Syd Hayes, of the trend. “It’s about creating gentle, flatter waves in areas around the face, and in random sections of the hair.” 

A modern (and much cooler) evolution of the crimped hair we all loved so much in the ’90s, Scandi waves are a much looser iteration of the classic beach wave, and are more effortless, polished and bohemian in their aesthetic.

In fact, they aren’t far removed from the Botticelli (or pre-Raphaelite) waves that were all over the red carpet at the Met Gala 2022, where everyone from Kaia Gerber and Sophie Turner to Hoyeon Jung and Olivia Rodrigo sported their take on long, soft Venus-esque tendrils. “In general, hair trends have moved away from the polished look and now it’s all about a loose and undone texture,” says Hayes. “The easiest and quickest way to create Scandi waves are with the BaByliss Cordless Waver – it creates the perfect summer curl.

The Waver is so easy to use that it requires zero expertise to nail the perfect wave. All you have to do is take hair in sections (around two inches wide by one inch deep) and squeeze the tool on the section, hold for a few seconds and move down the hair for defined kinks. Another route is to try plaiting your hair when it’s damp, sleep in it overnight, and then use some texturising spray to muss it up come morning – but admittedly the latter is a more labour intensive process.

Hayes has some tips on how to make the waves work for you: “It’s all about where you start the wave, and where the kinks and bends sit, but it works for any length of hair,” he says. “In longer hair, you can start nearer the top or crown of the hair and work your way down, creating larger kinks throughout. With shorter locks, I would recommend starting at the eye line or lower to create texture in the bottom lengths and layers of the hair, rather than creating too much body at the top.

Another of his top tips is to avoid clamping the tool at the same height on each section of hair: “Ensure the bends start and finish at different points, so you don’t create one large bend in the hair,” he says. As with most undone waves, the less uniformity, the better. And to finish? Mist a texture spray through mid-lengths and ends to add body, definition and movement. And voila, a hairstyle fit for the beach – or wherever you find yourself this summer.

VOGUE

This $5 Biotin Leave-In Conditioner Spray “Smells Amazing” and “Speeds Up the Growth of Your Hair”

If your hair has been feeling extra dry and brittle recently, it’s time to add a new product to your routine. You’ll want one that’s specifically formulated to hydrate and strengthen your locks, leaving behind a silky smooth head of hair. For more than 22,800 Amazon shoppers, that haircare product is the Marc Anthony Grow Long Biotin Leave-In Conditioner Spray, which is on sale for $5.

The popular leave-in conditioner is the best-selling haircare product on Amazon, and it’s packed with nourishing ingredients like biotin and caffeine to encourage hair growth, plus vitamin E to make your hair strong and shiny. For best results, spray the product directly on damp hair from the roots to ends and comb it through.

Shop now: $5 with coupon (Originally $8); amazon.com

In the reviews section, you’ll find first-hand recounts of shoppers’ experiences with the leave-in conditioner. One reviewer, who’s convinced the product “speeds up the growth of your hair,” said their damaged hair became “healthy again and longer” after one month of use. Another shopper assured readers the conditioner “smells amazing” and “leaves your hair so soft.” You can’t ask for much more from a $5 hair product.

Once you fall in love with the Marc Anthony leave-in conditioner, you’ll want to add the brand’s Grow Long Biotin Shampoo to your routine as well. Also on sale for $5, the top-rated shampoo is made with the same powerful ingredients as the leave-in conditioner to reduce future breakage. One shopper went so far as to say it’s “hands down the best thing I have ever bought for my hair.

Shop now: $5 with coupon (Originally $8); amazon.com

Whether you go for both Marc Anthony haircare products or just one, be sure to grab them now while they’re on sale for $5 apiece at Amazon.

INSTYLE

Meet Rice Water, The Ancient Beauty Practice You’ve Been Seeing All Over TikTok

Long before rice water went viral on TikTok and YouTube and ended up on Kardashian blogs, the beauty practice had been used for centuries by women in Asia. According to research published in the Journal of Cosmetic Chemists, court ladies during Japan’s Heian Period (794 to 1185 CE) used Yu-Su-Ru (a.k.a leftover water from washing rice) on their floor-length hair.

The method was then popularized by a village in China called Huangluo. The Yao women, who inhabit the town, are famous for their long hair that averages six feet long. According to Medical News Today, the Yao women credit their strong strands and dark color to washing it in rice water.

While most of rice water’s proof of effectiveness is limited to history and tradition, there is scientific reasoning behind its benefits.

To dive into this further, ELLE.com tapped two hair pros, Dr. Jenny Liu, a board-certified dermatologist, and Richy Kandasamy, a colorist and R+Co Collective Member, to explain the benefits of rice water—plus how you can create rice water at home.

What are the benefits of rice water for hair?

Will rice water turn you into Rapunzel? Not exactly. But it does have properties that restore and promote hair growth. “Scientifically, 18 amino acids have to come together to create the protein to grow hair. Rice water contains eight of these amino acids,” Kandasamy explains. “So when rice water is used on hair, you experience more hair regeneration. The vitamins in rice water (B, C, and E) also boost hair growth. Though there is limited scientific evidence that proves hair growth.”

Dr. Liu echoes the importance of these acids. “We have limited studies, but few out of Korea demonstrate it may help with male pattern hair loss,” she adds. “Rice bran, in particular, has lots of fatty acids—linoleic acid and oleic acid that have been proposed to possibly inhibit the 5-α-reductase enzyme that is the cause of male pattern hair loss.”

How do I make rice water?

Washing your hair with rice water is easy to achieve at home. All you need is one cup of uncooked rice, a large jar or bowl, and a filter.

  1. Put water in a bowl and use a strainer to rinse your rice. You want to make sure all impurities are removed from the grains. Some videos suggest rinsing multiple times, until the water runs clear. 
  2. Fill your jar or bowl with one cup of water and add the clean rice. Stir the rice in the bowl. If you have a jar, you can secure the lid and shake the rice. The water should look milky. 
  3. Let the mixture rest for 24 hours. 
  4. After 24 hours, strain the liquid from the rice. Store the liquid in a jar, empty shampoo bottle, or container.

How do I apply rice water? 

Treat rice water like your typical hair mask or treatment. “First, you should wet your hair with the rice water, especially your scalp area, and massage it for five minutes,” Kandasamy says. “This step targets your follicles, which stimulates growth and strengthens your hair.

Wait five minutes and wash the rice water out using your favorite shampoo. 

Is rice water safe for all hair types? 

The short answer is: yes. Rice water will work on different hair types but consider your hair porosity before using. “All hair types are the same structurally, including African, European, and Asian hair types, but all absorb moisture in different ways,” Kandasamy explains. “It is rich in amino acids which strengthen hair roots, add shine and make it smooth and silky. It also contains a carbohydrate known as inositol, which repairs damaged hair and protects hair from further damage. Since it is a natural remedy, it is safe, and there are no side effects of rice water on hair.”

Hair provides more room for experimentation and trial than our skin. “In general, I would say yes, [rice water is safe for all hair types]. It’s not like moisturizers where greasy moisturizers are less ideal for oily skin,” adds Dr. Liu.

ELLE

Jonathan Van Ness’ Hair Health-Focused Products Are Officially Available on Amazon

It’s true: You can now add JVN Hair to your Amazon cart. Jonathan Van Ness’ buzzy haircare line recently launched at the retailer, where everything from the brand’s volumizing shampoo and conditioner to hair treatment oil is available. 

Welcome to Artist Spotlight #80 series on my blog.

JVN Hair initially launched last summer and has since skyrocketed in popularity. Its products have racked up thousands of reviews and even won several beauty awards. The Queer Eye star created the line with hair health, effectiveness, and clean ingredients in mind. “I think education is a really central important temple for us,” Van Ness previously told InStyle. “We really want to help people learn how to style their hair and achieve all sorts of different things. So we’re starting off with simple products that are multi-functional.

Everything in the JVN Hair collection is free of silicones and sulfates and instead formulated with a natural silicone-alternative, hemisqualane, which controls dry, frizzy hair and prevents breakage. One of the most popular JVN Hair products is the Complete Pre-Wash Scalp Oil, which shoppers call “liquid gold” because of how effectively it leaves hair “super soft,” “vibrant,” and “strong.” Made with rosemary, basil root, and turmeric extracts, it soothes and calms the scalp while promoting hair growth.

Shop now: $28; amazon.com and jvnhair.com

Another shopper favorite for “silky smooth” strands is the Instant Recovery Serum, which has Drew Barrymore’s approval. The star said in an Instagram video that the JVN Hair serum has “saved” her “fried” hair. The post-shower heat styling treatment is formulated for damaged and chemically treated hair (AKA, those who frequently experience split ends and breakage).

Shop now: $28; amazon.com and jvnhair.com

And if you’re looking for an easy volume boost, customers say the caffeine-infused JVN Hair Embody Daily Volumizing Shampoo is a “miracle” for “flat hair” that needs a lift. “I just used this and my hair feels the way my organs do after I finally drink water at 3 in the afternoon instead of just iced coffee — it is absolutely thriving,” one shopper wrote.

Shop now: $18; amazon.com and jvnhair.com

Grab some JVN Hair on Amazon along with your weekly Amazon groceries — your hair will thank you.

INSTYLE

10 Healthy Hair Tips That Actually Work

The grass is always greener, especially when it comes to healthy hair. On one hand, who doesn’t want soft, strong strands? On the other, some of us came of age in the early 2000s, and it shows (stick-straight hair, anyone?). Between curling irons, flatirons, highlights, and straightening treatments, there are endless combinations of ways to customize your hair to your preferences—which can take a huge toll on it in the process.

At a certain point, you may come to a crossroads: Continue down the path of beating your hair into submission, breakage be damned, or try to make peace by living with—and seriously coddling—your damaged hair. It can be a tough call. But the latter can have some serious rewards.

For one thing, healthy hair always looks better, no matter what texture or color you were born with. And it also entails a different kind of maintenance—rather than devote an hour to straightening your hair, you, say, use two products designed for your natural 2C curls. Instead of bleach, you deep-condition. It can be hard to bring your hair back from the brink, but these women who have been there are proof that it’s worth it. Read on for their best healthy hair tips.

If You’re Transitioning From Relaxed to Natural…

In 2007, Danni Washington, a TV presenter and ocean activist in Miami, chopped her hair off after years of relaxing it at the salon. She’d been perming it since she was six years old, so she didn’t even really know what her natural texture looked like. “I remember the day that I pulled my roots back and saw that this gorgeous curl pattern was growing out of my head,” she says. “I didn’t even know it belonged to me.” It took three years—and some key hydrating products—for it to get to a place she considered healthy.

Keep hydrated.

Staying hydrated was key for Washington’s hair health. “I can see and feel the difference in the health of my scalp and my hair when I’m really hydrated,” she says. “If I’m not hydrated, I’ll deal with issues like dry scalp and frizz.” Hydration, of course, works two ways. One, internally: meaning drinking enough water. But investing in a good mask for your hair and scalp will go a long way too.

Rinse with cold water.

Washington deep-conditions her hair once a week and lets it sit under a shower cap for a few hours to sink in. “Then I wash it out with cold water,” she says. While a warm, steamy rinse might sound cozier, cold water helps to seal the cuticles of your hair shut, which helps boost shine and retain moisture.

If Your Hair Is Dry and Brittle…

For years, Chicago beauty blogger Belinda Selene Villa was coloring and lightening her hair every other month—and not using products to maintain or protect her color-treated hair. “After a bad salon experience, my hair became dry, brittle, and eventually broke at the ends,” she says. “Half my hair was gone in length.” She cut off the damaged hair and began focusing on repair, which brought her hair back to life within six months.

Avoid heat tools.

Unplug, but in a different way than you might think. “The best thing I did to help repair and grow my hair was to use leave-in hair conditioners and treatments while doing heatless hair styles,” says Villa. “I would skip the hair-dryer and try to let my hair air-dry as much as possible.” Since air-drying can take some time, she would work in a leave-in conditioner like Garnier Fructis Damage Eraser Liquid Strength Treatment with Protein and either braid her hair or pull it into a bun.

Invest in a bond-fortifying treatment.

Villa’s since eased back into her styling routine, but now she plans ahead. “I’m able to dye it again while taking precaution not to do it as often and treat my hair at the same time—something I wasn’t doing before,” she says. Now she protects her hair before using styling tools with Kenra Platinum Blow Dry Heat Tamer Spray, and often follows it with Bumble and Bumble Glow Bond-Building Styler.

If Your Hair Is Overprocessed…

When fitness expert and blogger Eve Dawes moved from Los Angeles to Las Vegas, her hair was damaged from years of bleach. “I had really dry, overprocessed hair from colorists using bleach that was too strong for my hair,” she says. “Plus, they didn’t lift my color gradually.” Once she was in Las Vegas, someone she trusted recommended a new colorist, and it made all the difference.

Find a supportive colorist.

Your colorist should take your hair health into consideration, and that’s tough if you’re going to someone new month after month. When you’re working with the same colorist, “they know where they’re laying down your color and can be more cautious about not overlapping,” Dawes says. Her appointments now run longer to account for a lower concentration of bleach, longer processing time, and not overlapping highlights, but it’s worth it.

Use products for color-treated hair.

If you color your hair, you should be using products that are made to protect it. Dawes now swears by the entire Olaplex line, a favorite of celebrities and their hairstylists alike. “The vegan, cruelty-free formula actually strengthens the bonds in your hair,” she says. “I’m not sponsored by them—I truly see the impact they’ve had.

If Your Curl Pattern Is Damaged…

My whole life, I have fought with my hair,” says New York City publicist Jenelle Hamilton. “I did quarterly Brazilian straightening treatments, colored my hair, blow-dried weekly, and flatironed my hair almost every day.” She was trying to force her 3C curls to be something they just weren’t, which seriously damaged them in the process. After years of trying to straighten and smooth her hair, it began to look overprocessed and break.

Commit to a long-term routine.

Once you swear off straighteners, you’re not going to wake up to healthy hair instantly. “At the beginning of my hair journey, I would watch YouTubers and look on Instagram and think, Why doesn’t my hair look like that? Why isn’t it growing faster?” Hamilton recalls. “I was so impatient!” However, once she gave her hair months to heal, the growth eventually followed.

Look for products with nourishing ingredients.

In addition to giving up heat-styling, Hamilton scaled her routine back to washing weekly. She counted on two products to nourish her dry, brittle hair: The LUS Gentle & Moisturizing Shampoo and TKO Ultimate Moisture Conditioner by Andre Walker Hair. The shea-butter-infused shampoo “cleansed and moisturized” and “a little went a long way, so it was very cost-effective,” she says. Her conditioner, meanwhile, featured strand-strengthening keratin, a protein that helps fortify and protect damaged hair. “I used it religiously and it helped a lot,” she says. A few other ingredients to look out for: coconut oil, argan oil, aloe vera, and spirulina.

If You Want to Smooth Frizz…

While she was growing up, Delilah Orpi, a beauty blogger in Miami, dreamed of straight hair. “I was picked on for my puffy hair as a kid and struggled to style it,” she says. “I envied the smooth, shiny hair that some of my friends had.” Her mom wouldn’t allow her to flatiron hers, so when she finally got the chance, she went all out, straightening her hair three times a week for 10 years. Cut to recently, when she was packing for a trip to Thailand. She couldn’t fit her hair-dryer and straightening products into her suitcase—so she decided this was the push she needed to quit. “I was done fussing with my hair,” she says. “I wanted to simplify my routine.”

Avoid drying your hair with a towel.

A game changer for Orpi has been applying her styling products, such as Evolvh TotalControl Styling Crème, in the shower. “I apply them to soaking-wet hair in the shower by scrunching, and never use a towel or a brush,” she says. The scrunching helps the curls clump, which leads to definition once it dries, and cuts down on frizz. “After lots of scrunching, I either air-dry or diffuse-dry,” she says.

Preserve your style.

Orpi only washes her hair two or three times a week. She stretches out the lifespan of her curls by covering them when she sleeps. “I protect it at night by wearing a scarf over it so that it lasts a few days and doesn’t get frizzy and tangled,” she says.

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