Haus Labs By Lady Gaga Is Finally Available to Shop at Sephora

Here’s some great news for Beauty Insiders and Little Monsters everywhere: You can now shop singer, actress, and entrepreneur Lady Gaga’s makeup brand, Haus Labs, at Sephora. The star has teamed up with the retailer to release new and improved versions of her brand’s coveted products.

Welcome to Artist Spotlight #81 series on my blog.

I always wanted to partner with Sephora,” Gaga tells BAZAAR.com. “I used to go to Sephora all the time as a young girl around 13 or 14 years old, I would go in and explore. I didn’t really have the money to buy a lot, so I would buy the Benefit Cosmetics Hoola Bronzer.” So to have her very own line there is a full-circle moment. “I also love Sephora as a company—the people who work there are really nice, and they really believe in what we do, which means a lot to me—they’re our number one fan,” she says.

Although Gaga has seen much brand success since Haus Labs’ initial launch in 2019, she says there’s still more work to be done when it comes to mastering the ins and outs of the beauty industry. “I’d say the first thing I’ve absolutely learned as a beauty founder and creator was that I had a lot to learn,” Gaga says. “When I first began this company, I had a sense of my own artistry and love of artistry, but my knowledge of the beauty industry was much more limited. It took me a couple of years to really hone in on what I wanted this company to be.” 

The line is evolving, without losing the original vision. “From the beginning, I always wanted to create a brand that was about empowering people to their makeup and helping people feel uplifted by makeup, but now, I’m looking to take it a step further,” she says.

The new Haus Labs by Lady Gaga line consists of 90 different Clean at Sephora–certified products across seven key categories, including all-over paints for eyes, lips, cheeks, gel-powder bronzers and highlighters, hydrating lip oils, gel pencil eyeliners, and more. The brand will also continue its expansion with a planned rollout into 500 Sephora stores by the end of this year and additional product launches planned in three new categories.

In a crowded landscape, the star insists that Haus Labs by Lady Gaga is not just another celebrity-driven beauty line, or line with a few fringe skin care benefits. “There are definitely brands that have skin-benefiting ingredients added to their makeup—we are unique in that we’re also clean,” Gaga says. “But what I will say—and I say this kindly—is what I’ve noticed with a lot of products is that people will say, ‘Hey, we’ve added hyaluronic acid to this tinted moisturizer,’ but they won’t have put enough of the ingredient in for it to be skin optimizing or functional. So it’s sort of like putting a few sprinkles on the top of a cupcake but you can’t really taste them.” 

The revamped Haus Labs by Lady Gaga products, she says, focus on skin care—and then some. “We have now put super-charged ingredients into our makeup, so it’s infused with skin care. And we use futuristic clean formulas that go beyond industry standards, with a huge color assortment. These are artistry products without compromising performance and value.

As someone who suffers from fibromyalgia, a condition that is often accompanied by chronic pain, it was important to the star to feature medicinal ingredients, like fermented arnica, in the newest iteration of Haus Labs by Lady Gaga. “Both our Power Sculpt Velvet Bronzer and Bio-Radiant Gel-Powder Highlighter are infused with our proprietary complex of fermented arnica, which is 860 percent more potent than conventional arnica,” the star explains. “We did this because I have fibromyalgia and chronic pain, so I’ve always used arnica as a way to combat inflammation in my body. I thought, I wonder if this could also calm down the skin—turns out that it does. And I also have a lot of pattern redness in my face, so we put the ingredient in our bronzer and highlighter.”

The added ingredients are intentional but don’t take away from the payoff of the product itself. “While I’m wearing this makeup, my face is getting treated for inflammation all day long with very high efficacy,” she says. “So that’s the difference: It’s not just about the formula, but about the intensity and efficacy of the formula. How truly good it is for the skin as opposed to being a gimmick or just an idea.

Aside from updating ingredients and formulas across the entire Haus Labs collection, Gaga says her intention behind the new launch is to ultimately create makeup that matters while making a larger difference. “Even our packaging is sustainable,” the star says. “When you see it in stores at Sephora, you’re going to be able to see exactly the color that you’re buying—you’re not going to buy something, get home, and realize you bought the wrong shade.”

As far as her favorite Haus Labs by Lady Gaga product to wear for major events? “I would definitely say that on red carpets, I always wear our The Edge Precision Brow Pencil. It’s my favorite brow pencil, because you can get that perfect edge across the bottom, which gives you that sharp look with your brows while making those featherlike strokes,” she says. And she reveals another trick that helps give her that bright-eyed look: “Something else I always do on the red carpet is wear white liner in my waterline—it’s a trick to make the eyes look bigger, and one of the inspirations behind why we wanted this [version of Haus Labs] to be so clean. Our Optic Intensity Eco Gel Eyeliner Pencil has argan oil and vitamin E as well, so it’s safe for my waterline.” 

Haus Labs by Lady Gaga is available now online at hauslabs.com and sephora.com.

HARPERS BAZAAR

Lady Gaga’s Haus Labs Signs Exclusive Retail Partnership with Sephora

Lady Gaga’s Haus Labs (formerly known as Haus Laboratories) is getting a facelift. On June 9, the beauty brand will launch a new revamped product line exclusively with Sephora.

Haus Labs originally launched in 2018 as the first exclusive beauty brand to partner with Amazon—but the new Haus Labs products will not be sold on the e-tailer’s site.
 
In addition to overhauled distribution, every consumer touchpoint with Haus Labs has been rethought. Packaging, formulas, logos and advertisements have all been given an update.
 
Featuring cruelty-free and vegan formulas and sustainable packaging, Haus Labs by Lady Gaga will introduce a new line of products across eye, lip and cheek. Furthermore, the brand promises these stress-tested formulas are science-backed and biocompatible, but “still pack the same punch of vibrant shades and longwear that Haus Labs is known for.”
 
Lady Gaga welcomes you to join this new chapter of Haus Labs, with supercharged products created with innovative formulas that will shape the future of the beauty industry. She believes artistry should be for everyone, and that no one should have to damage their skin or sacrifice their principles to be self-expressive,” the brand said in a statement.
 
The new products are created with the new HausTech Powered Innovation, that merges together the fields of science and skincare to create makeup that works to make skin look and feel better while still delivering high performance and high pigments.
 
See the brand’s announcement on Instagram below:

BEAUTY PACKAGING

The Best Eyeshadow Palettes for a Bright, Sparkling Holiday Season

For Holiday Glam

The holidays are practically synonymous with soft glam, and no look is complete without a shimmery palette. (Not to mention they make great gifts.) London-based makeup artist Ammy Drammeh, whose work has been seen on faces like Michaela Coel, Harry Styles, and Adut Akech, favors the Dior Backstage Eye palette. “It’s become a staple in my kit. They are high pigment, have matte and shimmery finish and their shades are neutral. Perfect for a laidback or glamorous look.”

Other palettes worth adding to your rotation? Milani’s Gilded Nude Palette and the Curated 5-Pan Palette from Hourglass in shade Desert Earth. 

For Supercharged Color

Michael Anthony (who’s worked with stars like Ariana Grande and Paris Hilton), says he loves the NikkiTutorials x Beauty Bay palette because “the colors are super charged with pigment and the unique duo chrome shades have a lot going for them: they twinkle like a refined glitter and go on like a silky cream to powder formula!” Anthony notes the multifunctional appeal of this palette as well: “I’ve used these to highlight the cheekbones and brow bones and I love that they are semi-transparent which makes them really fun for layering,” he says. “I love that they are not exclusively for the eye.”

If you believe in going bold or staying home, then it wouldn’t hurt to add ABH’s Norvina Pro Pigment Palette and Juvia’s Place The Zulu Eyeshadow Palette to your collection as well.

For the Minimalist at Heart

Remi Odunsi, who has done makeup for Raveena and Ziwe, is a self-described minimalist. Accordingly, she explains, “my criteria for a good palette is anything with both matte and shimmery shades that also bring some pops of color.” The Amrezzy palette is her favorite thanks to its warm-toned variety, wet or dry.  “Best to put this one on before makeup or to use a kleenex on your face to avoid fallout,” she advises.

Ultra minimal and sleek, Glossier’s new Monochromes Trio will cover your matte and shimmer needs in a case that’s perfect for on-the-go touchups, while the Mineralist Sunlit Palette from BareMinerals comes with the only shadows you’ll need to create natural-looking depth to your eye.

For Earth Tones That Pop

Sheriff appreciates the Juvia’s Place palette’s range of vibrant and rich earth tones. Plus, she notes, “it won’t break the bank, as they’re each under $20 bucks!” Other palettes worth considering in this category are Ilia’s The Necessary Palette and Chanel’s Les 4 Ombres Quadra Eyeshadow in Blurry Green. 

For a Touch of Luxury 

What I love is how easily the shadows glide on with a makeup brush. This can be seen in the pigmentation of the eyeshadow which allows for the eye to pop! This is also true when combining colors, whether a smoky eye or building on three or more vivid colors,” says Erika La Pearl, who can’t get enough of Mthrshp Mega: Celestial Divinity Palette. “Pat McGrath has a variety of palettes with amazing shades which complement and enhance. Also, the packaging and quality is what draws and catches your attention. You feel like doing your very best and also making the client look ‘glamorous.’”

Makeup artist Yolonda Frederick, who works with Ciara, seconds these sentiments. “I’m a huge fan of reflective shadows. And Pat McGrath Labs’ Mthrship Mega: Celestial Divinity palette is a stunning collection of shimmery shadows with two or three contrasting matte colors. These luminescent shadows are richly pigmented with a buttery texture for a silky smooth application. This is hands down one of my favorite, most versatile palettes.”

For the All-In-One

Bob Scott, who works with designer Aurora James and Padma Lakshmi, among others, loves the Viseart palettes because “they come in all sorts of color combinations, from neutral to bright to pastel colors, with 16 shades in each compact. The color payoff is great and the formula is easy to blend.”

The Nars Climax Extreme Palette is another recent favorite for Scott due to its versatility. “Its selection of shades can work on anyone for daytime, nighttime, natural or deep and smoky.” Other palettes that will cover every eye look you can imagine: Beauty Bay’s Bright 42 Colour Palette and Morphe’s 35M Boss Mood Artistry Palette.

For the Perfect Smoky Eye 

Anthony says the Lorac Pro Palette Noir, along with the brand’s Pro Palette Soleil, are two of his favorites. “They are mesmerizing palettes that encompass a full spectrum of cool and warm neutral tones as well as matte and glittery foiled finishes, so they have been a sure bet for my kit. I really admire the amount of shades they have worked into such a compact and chic palette,” he says. “These are an excellent choice when you want some range—whether you’re daytime business Zooming with a neutral wash of color or making an appearance at a your favorite Zoom Party session in a clubbed out smoky eye, you have everything you need in the palm of your hand!” Also consider Fenty Beauty’s Snap Shadows Palette in Smoky and Chanel’s Les 4 Ombres Eyeshadow in Modern Glamour.

For Precious Jewel Tones

I’m in love with [Huda Beauty’s] Naughty Palette which came out for the holiday,” Sheriff says. “It is filled with a wonderful range of mattes, shimmers and glittery shadows in wonderful jewel and earth tones.” Too Faced’s That’s My Jam Palette and Milani’s Gilded Jewel Palette can also add a wonderfully decadent effect to any makeup look.

For the Avant-Garde

Makeup artist Marcelo Gutierrez, the go-to makeup artist for Christopher John Rogers’ shows, says the Pat McGrath Labs Mothership III is his most-used palette. “I love all of the Pat McGrath eye shadow palettes. They really are worth the investment! The colors are so unique, rich in pigment, easy to use and she has some of the most unique finishes that have now become so signature to the brand.” 

For another palette that features a unique selection of vibrant hues, check out Byredo’s 5 Colours Palette in Syren.

For Day-to-Night Wear

Delina Medhin, who has worked with Issa Rae, says she loves the Stupid Love Eyeshadow by Haus Laboratories because “it has colors in there for both everyday and fun so you can have fun with it but also do everyday glam.” Other options for a bit of everyday sparkle are the Voyageur Eyeshadow Palette from Nars and Urban Decay’s Naked2 Basics.


For Those Who Favor a Cult Fave

Odunsi calls the Lorac Pro Palette an “oldie but goodie,” adding that the brand’s selection is “great because they go on smooth, have great pigment and don’t leave a lot of fall out. The Original Pro Palette (#1) is a nice cool-toned eye palette, especially if your vibe is chill and you like more muted colors. This one has shimmer, matte and muted color variety. Solid for a nice chill slay!” A couple of additional cult-faves you’ve likely seen in tutorials: the iconic Urban Decay Naked Palette (now Reloaded) and Charlotte Tilbury’s Starry Eyes To Hypnotise Palette.

VOGUE

The 6 Biggest Winter Makeup Trends, According To Celebrity Makeup Artists

Let’s face it: You probably haven’t been wearing much makeup this year. It’s been months of staying home, wearing loungey clothes, and covering half of your face with 2020’s hottest accessory, the fabric face mask. For these reasons, you may not have had an excuse to beat your face the way you normally do. But with the holidays upon us — arguably the most glamorous time of the year — it’s the perfect time for you to get back into the swing of your makeup-wearing ways, so you’ll need to be ready with all of the winter 2020 makeup trends to complete your looks. Holiday parties won’t look the same this year, which means the glam won’t be the same either. Whether your gatherings are of the in-person-socially-distanced variety or are completely virtual (and you’re wearing pajama bottoms under your dressy top), you can use these fun winter makeup trends to create makeup looks that make you feel like things are slightly normal. Of course, if you’re headed to a party in person, hopefully masks are required — which means you have the opportunity to put all the focus on your eyes. And if you’re celebrating from behind your webcam, then you can do a full face using some of this season’s trends. Ahead, some of the most in-demand celebrity makeup artists on what they think the biggest winter makeup trends will look like, from dramatic eyeshadow to glossy skin.

Welcome to Artist Spotlight #29 series on my blog.

  1. The Ultimate Cat Eye

Daniel Chinchilla, the celebrity makeup artist behind some of Ariana Grande’s most iconic red carpet cat eyes, says the classic look will be back in a big way this winter. “Cat eyes are an easy and sexy way to play up your eyes and feel done up,” he says. “What I love is that you can go as natural or dramatic as you want.” You can even add a glitter liner on top of your traditional black, or go with a bolder color for something more fun. To get the perfect shape, he recommends starting from the end of the eye and pointing it towards the top of the ears. Then gliding liner inward. If you’re using a pen liner, whether it’s felt or brush tip, the more you press down, the thicker your line is, so you’re able to maintain full control. 

2. Drama in the Eyes

Another holiday season classic, revamped. “As we get closer to holiday, the coming trend is going to be full-on glamour,” says Tanno. “[You don’t have to] just pick one feature to focus on — you can go for both [dramatic] eyeshadow and matte lips.” She says that Lady Gaga loves a monochromatic look from lash to brow, which you can achieve by washing an eyeshadow all over the lid and up the crease and using colors in the same family to add slight definition. “With any matte lip product it is key to make sure to prep your lips first,” she says. Matte finishes show more texture on your lips, so start by exfoliating your lips with a scrub like Lush’s Mint Julips. Next, apply a bit of any lip balm — the Summer Fridays Lip Butter Balm is ultra-hydrating — and blot. Fill in your lips with a matte lip crayon like Haus Labs’ Le Monster Matte, and add a bit of concealer around the mouth to have a really sharp, standout pout. 

3. Fluffy Brows

First came the over-tweezed brows, then the Instagram-favorite blocky brow, and now, fluffy, natural-looking brows are on trend. “I like this trend because by brushing the brows up and making the hairs straight,” says celebrity makeup artist, Patrick Ta, whose signature stamp is a full, fluffy brow. “It changes the face shape and creates a more angled look and lifts the face.” Chinchilla also thinks this trend will be huge this season, especially since face masks will continue to be worn well into the winter. “Brows are such a focal point on the face so I love making sure they make a statement,” he says. Try out a product that tints and volumizes your brow hairs without making them appear drawn on or overly done, like the Patrick Ta Beauty Major Brow Shaping Wax or Glossier Boy Brow. Use a brow pen like Urban Decay’s Brow Blade to fill in any sparse areas. 

4. That Glow

“Winter usually leans a little more matte when it comes to skin and makeup, but changing it up and giving the skin a glow is going to be huge this season,” says Ta. Sarah Tanno, celebrity makeup artist and Global Artistry Director for Haus Laboratories, is also sure that this will be a trend this winter. To get the look, she recommends “sweeping blush and bronzer above the cheekbones from the temple to the nose and draping a highlighter across the top to find your best light.” Topping your color product with a glossy highlighter can really add dimension and depth to your look. Finalizing the look with an ultra-glossy lip can really complete it, giving your whole face a dewy, glowy finish. For highlighter, check out Patrick Ta Beauty’s Face Gloss or the Nudestix Nudies Glow in Hey, Honey. Tanno loves using the Haus Labs Head Rush Blush Duo in Bouquet & Ribbon. For lip gloss, Dose of Colors has a wide array of flat and glitter glosses with high-shine finishes, or you can use the Marc Jacobs Beauty Re(cover) Hydrating Coconut Lip Oil as a clear topper over your lipstick.

5. Get Graphic 

You’ve probably seen graphic eyeliner looks all over Instagram so it should come as a surprise to you that both Chinchilla and Ta are predicting that the trend will be huge this winter. “It’s a great way to play with a little color without having to master the art or eyeshadow blending,” says Chinchilla. “Best of all, there are no rules!” Ta adds, “I love the fact that you can play and change the eye shape. I think it’s a fun trend that you can wear year round, it’s playful and fun, and it’s a way to play with color without having too much color on the eye.” Chinchilla recommends taking a tiny detail brush to a product like the KVD Vegan Beauty Super Pomade because they’re “super easy to use and are completely waterproof.” If you need a little more control and prefer a pencil format, the Colourpop Creme Gel Liners are hyperpigmented and easy to manipulate on the eye. Mix and match different colors and play with shapes or negative space until you achieve your desired effect. 

6. Living in Liner 

Another eyeliner trend for the season is what Tanno is calling “lived-in liner,” citing it as one of Lady Gaga’s current favorite makeup styles. Lived-in liner is a smudged, smoked-out look that you can achieve with just one easy product: a malleable eyeliner pencil. Look for a soft pencil like the Haus Labs Eye-dentify Gel Pencil or the Marc Jacobs Beauty Gel Eye Crayon Eyeliner that gives you a little play time. Line your eyes with the pencil and use a smudging brush like Makeup by Mario’s E 5 Makeup Brush to create your desired shape. Pencils like the ones from Haus Labs and Marc Jacobs dry down so that you don’t have to worry about them budging all night long. 

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