These Are the Best Eyeshadow Primers That Stay Smudge-Proof All Day Long

Best Overall: NARS Cosmetics Smudge Proof Eyeshadow Base

What We Love: It has nourishing, gentle ingredients that give it a smooth, balm-like quality.

What We Don’t Love: The applicator’s handle is a bit too long for our liking.

This NARS option is one of the most popular eyeshadow primers around, and it’s for good reason. It comes in four different shades, ranging from light to dark — so there’s an option for almost every skin tone. The best part is that it’s super blendable and easy to manipulate, so even if you don’t have a perfect match, a little elbow grease will help get you there. “It felt like a smooth balm, so it was so easy to blend in,” our tester says. “Ultimately, it’s a no-fuss primer that works well.” 

One thing we wish we could change: The applicator’s handle. “I would make the handle shorter; it feels really long and too intense for how simple the product is,” she explains. “It feels like half of the packaging is an applicator, so I’d like more product in place of the larger handle.” 

Price at time of publish: $45

Size: 0.26 fl oz. | Cruelty-Free: No | Number of Shades: 4

Best for Oily Eyelids: Ilia Natural Brightening Eye Primer

What We Love: This eyeshadow primer is derived from natural ingredients and won’t cause irritation for those with sensitive eyes. 

What We Don’t Love: It disappears into skin right away.

If you have oily eyelids, you know just how frustrating it is for your eyeshadow to slip right off, minutes after application. This clean eyeshadow primer from ILIA, which uses natural ingredients, is weightless and won’t contribute to slippage. In fact, thanks to botanicals like rosehip oil, arnica, and jojoba, this primer actually soaks up excess oil and offers long-lasting hold. And, as you may have been able to guess, it serves as an illuminating base for makeup that can be worn on its own for a glowy boost or under shadow, but whichever you choose, you can trust that it’ll stay put. 

One thing to note: It’s very serum-like, so it blends into the skin right away. While this is a great thing for some, our tester found it a little confusing. “It soaked right into my skin after I applied it, so I wasn’t totally sure if it was still there,” our tester explains. “But, I was surprised to find that it certainly was and it made my eyeshadow look more vibrant and smudge-proof.”

Price at time of publish: $24

Size: 0.14 fl oz. | Cruelty-Free: Yes | Number of Shades: 1

Best for Contact Lens-Wearers: SEPHORA COLLECTION Beauty Amplifier Eye Shadow Primer

What We Love: This eyeshadow primer has been ophthalmologist-tested and proven safe for those with sensitive eyes. 

What We Don’t Love: The applicator isn’t very useful.

When you wear contact lenses, you avoid anything that weighs down your eyelids — it’s  just plain uncomfortable. Allow us to offer you a solution: This lightweight primer from Sephora. The formula contains chamomile extract to reduce redness and irritation on the lid, so even if you get a little in your lenses, you won’t be in too much pain. Slipping and sliding likely won’t be an issue though, since it’s designed to dry down, stay put, and leave behind a flawless, translucent finish.

Although the applicator tip is easy to use and manipulate, the tester found that it’s better suited for dispensing product, rather than using it to apply the primer directly to the eye. “A little goes a long way, so to avoid using too much I’d recommend tapping a few dots onto a finger and then rubbing it onto your eyelid instead of applying it directly,” she explains. 

Price at time of publish: $13

Size: 0.20 fl oz. | Cruelty-Free: No | Number of Shades: 1

Best Smoothing: Fenty Beauty Pro Filt’r Amplifying Eye Primer

What We Love: The lightweight one-color-fits-all shade is designed to be used on all skin tones. 

What We Don’t Love: It goes on very light, so you may need to layer it on to get more coverage.

Rihanna’s beauty line Fenty Beauty is all about inclusivity, and this eyeshadow primer is no different. The product has a light pink tone that dries down clear all skin tones. According to our tester, it has a creamy, off-white color when you first put it on, but then, over time, it blends into your natural skin tone. “I couldn’t even see it after a few minutes,” she explains. “I didn’t notice it underneath my eyeshadow either.” 

The weightless formula offers light coverage, which means you might need to layer on some more to get your lids completely covered. “It took a little more product than I thought I’d need, but it went on smoothly, no matter how much I added,” our tester says. “Regardless, after applying a hefty amount of eyeshadow, I didn’t notice any creasing and barely felt like I had anything on my eyelids.” 

Price at time of publish: $22

Size: 0.27 fl oz. | Cruelty-Free: Yes | Number of Shades: 1

Best Brightening: Rare Beauty Always An Optimist Weightless Eye Primer

What We Love: This no-fuss primer brightens eyelids and acts like a glue for eyeshadow. 

What We Don’t Love:  It only comes in one shade.

Using this eyeshadow primer is as effortless as it gets. A little goes a long way — just a dab is all you need to brighten and prep your eyelids. It goes on thick and creamy, but once you buff it out (your finger is the perfect tool), it turns velvety smooth and powdery, making it the perfect base for pigment to stick to. “It smoothed easily and provided consistent coverage across my entire eyelid,” our tester explains. “The tinted peachy color immediately brightened up my eye area, disguising the bluish veins I have on my lids.”

That’s not all, thanks to its unique tube shape, you won’t have to worry about it rolling around your bathroom sink countertop. “Tubes usually roll around my vanity if not propped up against something,” our tester says. “This tube’s flat edge ensures that it won’t roll onto the floor or potentially break.”

Price at time of publish: $18

Size: 0.10 fl oz. | Cruelty-Free: Yes | Number of Shades: 1

Best Hydrating: MILK MAKEUP Hydro Grip Eyeshadow and Concealer Primer

What We Love: The primer’s gel-like formula is loaded with skin-loving ingredients and goes on completely clear. 

What We Don’t Love: The product is entirely made of plastic.

If you’re looking for a completely clear and totally clean eyeshadow primer, consider the Hydro Grip Eyeshadow and Concealer Primer from Milk Makeup your match. Despite being loaded with skin-loving ingredients like aloe water, niacinamide, hemp-derived cannabis seed extract, and hyaluronic acid, the formula is crystal clear — and dries down that way too. “It adds no color to the eyelid, that way you know the only color showing up will be the color of the eyeshadow and nothing else,” our tester explains. “Plus, the product is very light; it’s the perfect medium of creaminess and liquidity.” 

Our tester loved the fact that the product was entirely cruelty-free, but if she could change anything, it would be to ensure that the packaging used less plastic. “This product itself is perfect, I just wish the bottle could be made of recycled plastic bottles to eliminate waste,” she adds.

Price at time of publish: $32

Size: 0.29 fl oz. | Cruelty-Free: Yes | Number of Shades: 1

Best Waterproof: Laura Mercier Eye Basics Primer

What We Love: The primer comes in several shades, including color-correcting hues like blue and orange. 

What We Don’t Love: It can feel thick upon application.

Most other eyeshadow primers on this list are subtle, skin-colored shades. This one from Laura Mercier, on the other hand, has a few unexpected ones. It comes in a range of beiges, plus a color-correcting blue and orange. The pigmented options were designed to help reduce the appearance of dark circles, spots, and redness to create a more even base for eyeshadow. If the idea of a tint turns you off, don’t worry, our tester swears it’s undetectable underneath eyeshadow. “I was worried when the product left a tint behind, but once I applied a light shadow, it wasn’t visible at all,” she admits.

If there’s anything to keep in mind, it’s that a little goes a long way. If you apply too much, like our tester did, it can feel thick. But, after a little buffing and blending, she noted that it worked just fine. 

Price at time of publish: $45

Size: 0.18 fl oz. | Cruelty-Free: No | Number of Shades: 6

Best Longwearing: Benefit Cosmetics Stay Don’t Stray Eyeshadow Primer

What We Love: This formula has anti-aging properties and even works on the undereye area. 

What We Don’t Love: There is only one shade.

Noticing your under-eye concealer fading by the end of the day? Try using this long-lasting primer from Benefit. The dual-action formula can be applied both on the eyelids and the under-eye area, preventing eyeshadow color from fading and concealer from creasing. It melts into the skin with ease and dries down to a matte finish. 

What’s more, it is also infused with sodium hyaluronate to help hydrate the skin, along with vitamins C and E to help diminish signs of aging — meaning it’s effective as both a makeup and a skincare product. 

Aside from the impressive formula, it comes with a wand that makes blending a breeze. “The wand gives you options: I could either apply it with my finger, a brush, or straight onto my eye,” our tester, Senior Beauty Commerce Editor Shannon Bauer shares. “It has just enough pigment to cover dark spots and redness, but not so much that it looks cakey or requires a perfect color match.” 

Price at time of publish: $43

Size: 0.33 fl oz. | Cruelty-Free: No | Number of Shades: 1

Best Clean Formula: bareMinerals Prime Time Eyelid Primer

What We Love: This eyeshadow primer combats greasy eyelids by soaking up excess oil. 

What We Don’t Love: We wish it was bigger.

Excess oil is one of the main culprits behind eye makeup slippage. So, if you have oily eyelids, check out this primer from Bare Minerals — it’s formulated specifically to prevent oil from ruining your eye makeup. According to our tester, the primer goes on watery, but once it dries, it leaves behind a smooth, silky base for eyeshadow. “To my surprise, it covered all of my little eyelid creases,” she says. Besides preventing any creasing from occurring, the primer also helps eyeshadow pigment stay intense and true-to-color all day long. We especially love that it’s oil- and fragrance-free, as well as allergy- and dermatologist-tested, so you don’t have to worry about irritation. 

Price at time of publish: $19

Size: 0.1 fl oz. | Cruelty-Free: Yes | Number of Shades: 1


What to Keep in Mind 

Lasting Power 

The main purpose of using an eyeshadow primer is to make your eyeshadow last longer, so an effective primer shouldn’t budge for 12 to 24 hours. The consistency of the product can also play into its lasting power. If a primer is more tacky, it can provide a ton of grip for the eyeshadow and keep the shadow in place longer, acting like a glue. No matter what the occasion is, how long you intend on wearing eye makeup, or how dramatic your eye look is, the goal is to avoid needing touch ups and a long-lasting primer (like Benefit Stay Don’t Stray Eyeshadow Primer) will ensure this. 

Color Payoff 

On top of keeping your eyeshadow in place and preventing creasing or smudging, a good eyeshadow primer will also maintain the color of your eyeshadow or make it pop even more. Look for a primer that will increase the vibrancy of your shadow, like Ruby Kisses 24 HR Eyeshadow Magic Primer

Formula 

According to cosmetic chemist Julie Pefferman, primers for eye makeup are pretty similar to concealers and other face makeup. “They’re usually water-resistant and offer long-wear capabilities all while ensuring safety and comfort for the eyes,” she explains. When it comes to specific ingredients, Pefferman says that in order to get a crease-less, smudge-proof canvas, silicones are the way to go. “Silicones help the eyeshadow adhere to the eyelid and offer a ton of spreadability without weighing anything down,” she says. “Many of my esthetician friends swear by the NARS Pro-Prime Smudge Proof Eyeshadow Base, which makes sense given that the percentage of silicones makes it super spreadable and gives it that long-lasting film,” she shares. But, if you’re looking for a silicone-free option, she recommends the Milk Makeup Hydro Grip Eyeshadow and Concealer Primer, which works just as well, just without the added ingredients.

INSTYLE

The Estée Lauder Companies Reaches Agreement to Acquire Tom Ford

The deal values the total Tom Ford enterprise at $2.8 billion.

After many weeks of speculation and talks, The Estée Lauder Companies Inc. has signed an agreement to acquire the Tom Ford brand. The deal will establish ELC, which was already a longstanding partner of the brand, as the sole owner of the Tom Ford brand and all its intellectual property.

The deal values the total enterprise at $2.8 billion. The amount to be paid by ELC for the acquisition is approximately $2.3 billion, net of a $250 million payment to ELC at closing from Marcolin S.p.A. ELC expects to fund this transaction through a combination of cash, debt and $300 million in deferred payments to the sellers that become due beginning in July 2025.

Under the agreement, Tom Ford, founder and CEO of Tom Ford International, will continue to serve as the brand’s creative visionary after closing and through the end of calendar 2023. Domenico De Sole, chairman of Tom Ford International, will stay on as a consultant until that same time.

The deal will also extend and expand the Tom Ford brand’s longstanding relationship with Ermenegildo Zegna N.V. to include a long-term license for all men’s and women’s fashion as well as accessories and underwear. As part of this transaction, Zegna will acquire operations of the Tom Ford fashion business necessary to perform its obligations as licensee. ELC and Zegna will align closely on the creative direction to continue building on the luxury positioning of the Tom Ford brand.

The brand’s current license with Marcolin, one of the leading global eyewear manufacturers, will also be substantially extended.

Positioning Tom Ford Beauty for Further Growth

Tom Ford Beauty, first introduced by ELC in 2006, is a luxury beauty brand with a highly differentiated collection of fragrance, makeup, and skin care. Established with an initial luxury fragrance, Tom Ford Beauty has since grown into one of the most successful and aspirational beauty brands in the world.

We are incredibly proud of the success Tom Ford Beauty has achieved in luxury fragrance and makeup and its dedication to creating desirable, high-quality products for discerning consumers around the world,” said Fabrizio Freda, president and chief executive officer, The Estée Lauder Companies. “As an owned brand, this strategic acquisition will unlock new opportunities and fortify our growth plans for Tom Ford Beauty. It will also further help to propel our momentum in the promising category of luxury beauty for the long-term, while reaffirming our commitment to being the leading pure player in global prestige beauty.”

Tom Ford Beauty is strongly positioned in the luxury fragrance and makeup categories, areas that are expected to outperform industry growth over the coming years. This strategic acquisition supports the next level of growth for Tom Ford Beauty in key markets for luxury and online channels globally.

The brand has delivered impressive success, including growing strong double-digit net sales on a compound annual basis from fiscal years 2012 through 2022. In ELC’s fiscal year ended June 30, 2022, Tom Ford Beauty achieved nearly 25% net sales growth as compared to the prior year, and over the next couple of years, ELC expects that the brand will achieve annual net sales of one billion dollars. The brand continues to have strong momentum across channels and key markets resulting in a prestige fragrance ranking in the top 15 in the United States and top 10 in China. The brand has received over twenty awards from The Fragrance Foundation.

BEAUTY PACKAGING

The 10 Best Lip Stains for Long-Lasting, Photo-Ready Pouts

Best Overall: Benefit Cosmetics Benetint Cheek & Lip Stain

There’s nothing better than a multi-use product that looks incredible no matter how you wear it — and few compare to Benefit Cosmetics Benetint Rose Lip Blush & Cheek Tint. Not only does it act as a stain for your lips, it also adds a gorgeous flush to your cheeks, too.

Upon application, the liquid formula looks pretty glossy, but as the color soaks into your lips and sets, the end result is very natural, leaving a tint that looks like you just finished a cherry popsicle. The best part is that the pigment won’t fade or budge — it’ll stay in place for up to eight hours, even if you’re eating and drinking. The swipe-and-go formula is ideal for those no-makeup makeup days to instantly add a pop of color to your face.

We do wish we could change the tiny applicator, though, because the brush is a bit flimsy and sometimes causes the stain to feather along the lip line. To avoid this, it’s helpful to use your fingers to blend out the formula.

Shades: 5 | Wear Time: 8 Hours | Finish: Natural

Price at time of publish: $30

Best Value: e.l.f. Glossy Lip Stain

You don’t need to spend a lot of money to get a quality lip stain. Case in point: The e.l.f. Glossy Lip Stain. The lightweight, glossy formula glides onto lips leaving behind a juicy, long-wearing sheen that’s completely buildable. One swipe gives you just a hint of color, while two coats increases the opacity — this customizable finish makes it a great lippie to transition your look from day to night. If you’re like me and need to have a lip product in every purse you own, this is one you’ll wish you had on hand in every single color. And at $6 a pop, it’s completely attainable to own each of the eight hues. The only downside is that the glossy finish is prone to fading, so to maintain a glazed look, you’ll need to reapply every so often.

Shades: 8 | Wear Time: 4 to 6 Hours  | Finish: Glossy

Price at time of publish: $6

Best Splurge: Dior Addict Lip Tint

It’s one thing for a product to have pretty packaging, but when the formula inside is just as impressive, it’s truly a winner. That’s the case for Dior Addict Lip Tint. The velvety tint feels and looks luxurious, making it worth the extra pocket change. While the lip stain has a semi-matte finish,  it’s still incredibly hydrating and keeps lips comfortable for hours thanks to its key ingredient, cherry oil.

As much as we love the formula, the color payoff isn’t where we want it to be. The product is actually quite sheer in comparison to other lip stains. Keep this in mind, especially if you decide on a darker hue because it won’t be as bold as you would expect it to be.

Shades: 12 | Wear Time: 6 hours | Finish: Semi-Matte

Price at time of publish: $38

Best Color Payoff: FENTY BEAUTY by Rihanna Poutsicle Hydrating Lip Stain

Fenty Beauty by Rihanna Poutsicle Hydrating Lip Stain quickly went viral on TikTok shortly after its release in June, which ultimately led to the product selling out by the beginning of July. Luckily, the product is back in stock, and you’ll want to grab it stat.

The application differs from other stains because you actually want to wipe it off after you apply it — this removes the glossy excess, but you’re left with a beautiful, natural-looking pigment that makes your lips look like you just enjoyed a juicy popsicle. The shade names are just as delightful as the color payoff, too: Strawberry Sangria, Berry Banger, Mai Type, and Zesty Bestie are odes to the feelings and flavors of summer.

If your lips are prone to drying out, make sure to exfoliate before applying this lip stain. The formula tends to cling onto dry patches, and can make the overall finish appear splotchy.

Shades: 4 | Wear Time: 7 Hours  | Finish: Natural

Price at time of publish: $24

Best Matte: L’Oréal Paris Rouge Signature Matte Lip Stain



If you’re always on the go and looking for a lip stain that will get you through an entire day, this is the one for you. While lip stains are designed to stay on longer than other lip products, the Rouge Signature Lightweight Matte Lip Stain from L’Oréal Paris creates the ultimate transfer-proof look. Personally, I usually opt for more matte lip stains, and this is one of my favorites because I don’t have to worry about reapplying during long work days — even after lunch or a coffee break. The pointed applicator allows you to precisely apply the product, and makes it easy to line as well as fill in your lips. The formula feels heavy when you first put it on, but rest assured that once it dries you won’t be able to tell that you have anything on your lips.

Shades: 37 | Wear Time: 10 hours  | Finish: Matte

Price at time of publish: $6

Best Shade Range: Sephora Collection Cream Lip Stain Liquid Lipstick in Always Red

It’s not common to find a lip product that’s available in over 20 shades, let alone nearly 100. But Sephora is here serving variety and quality with their Cream Lip Stain Liquid Lipstick. When testing the product I couldn’t help but fall in love with the color range, which includes everything from trending colors like Coral Sunset (a brick red), to all-year staples like Honeymoon (a nude pink). The best part is that once you apply the product it truly does not budge — I even tried Dare To Be Pink, a hot pink, and it stayed for hours without fading, feathering, or transferring. If you do choose a darker hue, you may need to swipe on an extra layer on the center of your lips because I find it to be a little sheer after just one swipe.

Shades: 79 | Wear Time: 10+ Hours  | Finish: Matte

Price at time of publish: $15

Best Plumping: Buxom Serial Kisser Plumping Lip Stain

If you want an extra boost in the pout department but are wary of getting fillers (we get it, needles can be scary), Buxom Serial Kisser Plumping Lip Stain is a great alternative and immediate solution that doesn’t require long term commitment. The serum-like formula features hyaluronic acid (an ingredient used in fillers) to hydrate and plump, and it coats your lips with a juicy, glossy color. You won’t experience the uncomfortable tingling sensation that you get with other lip plumpers, making it very comfortable to wear, too. Though the color payoff lasts for about four hours, you’ll probably need to reapply if you grab a bite to eat.

Shades: 7 | Wear Time: 4 Hours | Finish: Gloss

Price at time of publish: $22

Best Drugstore: Maybelline New York SuperStay Matte Ink Liquid Lipstick

While this product is technically marketed as lipstick, it acts just like a lip stain, earning itself a spot on the list. The precision applicator is shaped like an arrowhead, which allows you to have the utmost control when applying — this is key, especially since matte finishes are more difficult to correct once dried. And once it’s dry, you best believe it’s not going anywhere. Like the name suggests, it has super staying power and is completely budge-, transfer-, and kiss-proof for up to 16 hours. I even went out for pasta with a friend after work, and there was minimal fading after the meal. Keep in mind that the formula does take a little bit longer to dry. As a result, it may feel stickier compared to other products on this list, but once the lightweight formula sets, you’re good to go.

Shades: 40 | Wear Time: 16 Hours  | Finish: Matte

Price at time of publish: $7

Best Moisturizing: Clarins Water Lip Stain

Lip stains have a tendency to feel more drying than other lip products, but this one from Clarins could double as a lip balm thanks to ultra-hydrating ingredients like aloe vera and raspberry. The four shades initially apply bold and bright, but as the day wears on they sheer out and look more natural. The watery consistency of the formula can be hard to control with the included applicator, so we recommend applying it with your fingers for the best results.

Shades: 4 | Wear Time: 8 Hours  | Finish: Natural

Price at time of publish: $29

Best Sheer: Victoria Beckham Beauty Bitten Lip Tint

Sure, Victoria Beckham Beauty Bitten Lip Tint looks gorgeous, but what makes it stand out is what it does for your lips behind the scenes as you wear it. Not only does it keep lips hydrated with ingredients like squalane, but it also subtly plumps lips thanks to sodium hyaluronate and mustard sprout extract, which also work to soothe the lip area so you won’t experience that irritating tingly feeling that comes with some plumpers. If you prefer a more sheer lip, this is the perfect product for you because it provides a very low-key, natural look — but if you prefer more dramatic color payoff you may want to go with something else.

Shades: 4 | Wear Time: 10 Hours  | Finish: Natural

Price at time of publish: $36

What to Keep in Mind 

Finish 

Similar to lipsticks, lip stains also come in a range of finishes. Although it’s more common to find matte or satin formulas, some lip stains can be glossy, too. While finish is totally a personal preference, matte and satin lip stains tend to wear longer than those with glossy ones. For a matte formula, we recommend Dior Addict Lip Tint, but if you’re after a more satin or natural finish opt for our best overall pick Benefit Cosmetics Benetint Rose Lip Blush & Cheek Tint. As for a glossy option, you can’t go wrong with Buxom Serial Kisser Plumping Lip Stain.

While you can’t really turn satin or glossy products matte, professional makeup artist and founder of Beia BeautyBrittany Lo, says that you can make matte products glossy by swiping a clear lip gloss on top.

Longevity 

Not only do lip stains look more natural, but they were also invented to be long-lasting. Most formulas will stay put for four to eight hours, but there are others that can last upwards of 10. (Maybelline SuperStay Matte Ink Liquid Lipstick can last up to 16 hours!) Keep in mind, though, that how you prepare your lips will impact the longevity of your lip stain. Lo recommends grabbing a lip scrub, then swiping on a layer of lip balm to give your lips a boost of hydration before applying your stain.

Ingredients 

Typically, a lip stain can dry out your lips much more quickly than other lip products, so it’s important to look for ingredients that maximize the hydration factor. Lo says to look at the label and opt for formulas that contain oils, beeswax, or humectants like glycerin and hyaluronic acid. All of these will help lock in hydration so your lips stay comfortable all day. We find Fenty Beauty by Rihanna Poutsicle Hydrating Lip Stain to be one of the most comfortable, non-drying lip stain formulas.

If the formula doesn’t have these ingredients Gloria Lu, Cosmetic Chemist in Residence at Revela and creator of Chemist Confessions suggests “layering a lip balm over top to keep lips moisturized.”

INSTYLE

The 13 Best Brow Gels Right Now

When you think of must-have beauty products, your brain will probably overlook eyebrow gel. However, if the latest innovative brow gel formulas are any indication, it might be time to change that. The truth is, eyebrows, and brow products, are severely underrated.

Eyebrows have the power to make a face by shaping, lengthening, and defining its features. Beyond the basics, filling and defining the brows can completely change and elevate a makeup look—much the way the right hairbrush, blow-dryer, or volumizing product is key to a bombshell blowout. You can’t have great hair without great hair products, and the same goes for eyebrows.

Whether you’re looking to tame, fluff, or simply keep your ’90s-inspired skinny brows in place, these products have your arches covered. Read on for the best eyebrow gels for all your grooming and glamming needs, according to Glamour editors.

Glossier Boy Brow

She’s an icon, she’s a legend, she’s been the moment since she first launched in 2015—she is Glossier’s Boy Brow. A legion of fans swear by her super-light but thickening formula, which delivers the softest and fluffiest brows. Just a couple swipes will make your brows look groomed and defined, never cartoonish. When I’m pressed for time or want to do a minimalist makeup look, this is my go-to. —Ariana Yaptangco, senior beauty editor

Kosas Air Brow Tinted Clean Volumizing Eyebrow Gel

My first experience with this eyebrow gel was testing it for the Glamour Beauty Awards earlier this year, and it’s stayed in my rotation ever since. I like how light the product texture feels—no greasy, clumpy sensations here. Instead I’m left with a perfectly subtle yet fluffy brow. —Anna Moeslin, deputy editor

Anastasia Beverly Hills Clear Brow Gel

I didn’t know I needed an eyebrow gel until I tried this one from Anastasia Beverly Hills. It holds my eyebrows in place and gives them a sleeker look. Sometimes I pair it with my Anastasia Brow Definer, but for the most part I’ll only use a few coats of this gel. It looks good regardless, and I will definitely be repurchasing once I run out! —Monique Wilson, editorial assistant

Patrick Ta Major Brow Lamination Gel

My go-to for hot summer days and special occasions, Patrick Ta Major Brow Lamination Gel is the Black + Decker of brow gels. Layer on a little too much, and you might end up leaving clumps of dried product behind (been there). But the tackiness is a godsend for arches that tend to fall throughout the day. Slicked on with a decisive hand, this gel will give you serious hold and definition. Plus, the dual-ended plastic applicator makes precision a cinch. —Hanna Lustig, staff writer

Tarte Big Ego Sketch & Set Brow Pencil & Tinted Gel

I’m obsessed with Tarte’s brow duo mainly because the gel side is pigmented enough to add some depth but not so much that I look as if I literally drew my brows in with a Sharpie. I’m also partial to eye products that are packaged in super-slim tubes, like this one, as they allow for greater control. Extra points for the inclusion of nourishing babassu oil, which leaves brows soft, never crunchy. —Perrie Samotin, digital director

Urban Decay Brow Endowed Brow Primer + Color

I’ve always appreciated my eyebrows, but after I shaved my head, I realized how lucky I was to have the same bushy eyebrows my grandfather has. Since my brows were now the focal point of my face, I got very into keeping them perfectly plucked and in place. The Urban Decay Brow Endowed Brow Primer + Color quickly became a regular in my beauty routine. I use the Primer side to keep any rogue hairs in place, while the pigmented side helps define my brows. The product is light enough to not make your eyebrows feel hard and allows for a more natural look. —Krystyna Chavez, senior social media editor

Refy Brow Sculpt Shape and Hold Gel With Lamination Effect

I have naturally thick brows, and while I used to be ashamed of them, I show them off proudly now. This gel is unlike any other brow product I’ve used before. It sculpts my arches while maintaining a natural look thanks to the laminating effect. I took one look at brand founder Jess Hunt’s brows and knew this would be a game changer for me. —A.N.

L’Oréal Paris Unbelieva-Brow Waterproof Topcoat  

Face sweat is my biggest enemy during the summertime—especially during the current heat wave. As a result, my makeup products have been given the impossible task of fighting off humidity and perspiration. This waterproof eyebrow topcoat from L’Oréal does not budge—ever. My brows stay in place from morning to night, no matter how much I sweat or how often I spritz cooling mist onto my face. —A.Y.

Nyx Professional Makeup The Brow Glue Clear Laminating Gel

I love a good drugstore find, and Nyx never disappoints me. With naturally curly hair comes naturally curly brows, so not every brow gel on the market can tame these bad boys. The Nyx brow glue keeps those brow ends down and straight with just a few swipes. I also love that I don’t have to worry about any sticky gel residue as the day passes. —Andrea Navarro, commerce writer

Benefit Gimme Brow + Brow-Volumizing Gel

I’ve used Benefit’s Gimme Brow + Brow-Volumizing Gel for as long as I can remember. It perfectly shapes, fluffs, and defines my brows without weighing them down—it’s not at all hard or crunchy. At this point I’m so attached that I don’t feel like my makeup look is done until it’s applied. It’s just that good! —Danielle Sinay, associate beauty editor

Milk Makeup Kush Fiber Brow Gel

I have basically nothing in common with Hailey Bieber, except for the fact that we share a favorite eyebrow product. In her viral Lazy Makeup Routine” on TikTok, the only thing the model puts on her brows is Milk Makeup’s Kush Brow Gel—and same here, girl, same. The gel perfectly fluffs up arches and defines hairs for a soft-soap brow look without any residue. I use a dark brown and tend to heavy-up on areas that are a bit more sparse. It may be a “lazy” product for Mrs. Bieber, but it’s an everyday thing for me. —Shanna Shipin, contributing editor

Too Faced Fluff & Hold Laminating Brow Wax

I typically don’t use eyebrow gel (just an eyebrow pencil and spool for me!), but when I want to make sure my brows stay in place for when I’m doing a full face of makeup, the laminating liquid wax formula of TooFaced’s Fluff & Hold totally does the trick. Plus, the dual-sided brush applicator makes it super easy to get the full-brow look I want. —Jessica Radloff, senior West Coast editor

Makeup by Mario Master Hold Brow Gel

I’m a huge fan of celebrity makeup artist Mario Dedivanovic’s beauty line because you are able to see his years of industry work reflected in his products. The Master Hold Brow Gel is no different—the slim packaging makes it easy to control and navigate the curves of your brow, while the spool is big and fluffy to catch every hair. —A.Y.

GLAMOUR

The 7 Best Brow Pencils for Defined, Fuller-Looking Eyebrows

A lot can be said about eyebrows. For one, they frame your face, so they have the power to completely change the way you look. And, as the saying goes: Most eyebrows are sisters, not twins, so it’s rare for them to be symmetrical. Whether you have a few sparse patches that need filling in, are trying to make your brows look more even, or are simply looking to accentuate what you’ve got, the right brow product can make all the difference.

As far as brow products go, there’s a ton of options ranging from gels and pomades to powders and pencils. According to brow expert Joey Healy, if you want to lengthen the tail of your brows, create more of a peak in your arch, or fill in a sparse spot, the easiest, most effective choice is an eyebrow pencil. You may have guessed it — these handy, pigmented pencils work like actual pencils and can be used to draw, shape and define your eyebrows. “A pencil feels more familiar,” says Healy. “You can really direct the color in a concentrated way.”

There are so many different eyebrow pencils out there, making it hard to narrow down the best of the best. After keeping texture, ease of use, color payoff, and shade range top of mind, the editors determined the seven best brow pencils of 2022. Ultimately, the Anastasia Beverly Hills Brow Definer Triangular Brow Pencil was the most impressive, thanks to its non-drying, creamy texture and beginner-friendly shape.

Best Overall: Anastasia Beverly Hills Brow Definer Triangular Brow Pencil

What We Love: The tip’s triangular shape is user friendly and makes defining your brows a seamless experience.

What We Don’t Love: We wish this formula was waterproof.

Anastasia Soare knows a thing or two about brows. Aside from being responsible for JLo’s snatched eyebrows, she also is the mastermind behind her eponymous brand, Anastasia Beverly Hills. We tested two brow pencils from the brand, but this one, which our tester calls “the gold standard of brow pencils,” reigned supreme. The slim, retractable pencil makes drawing soft, hairlike lines a cinch.

The pencil isn’t too thin, nor too fat and wasn’t heavy in my hands,” the tester says. The tip is triangular and “perfectly slanted” so you can’t mess up, regardless of whether you shade your brows in one swoop or cautiously make thin, hairlike strokes. Once you’ve penciled everything in, you can easily flip the product over and use the built-in spoolie to style your brows to perfection. And although the Brow Definer isn’t waterproof, our tester assures us that the pigment is long-lasting and doesn’t smudge.

Shades: 12 Waterproof: No | Ingredients: Vitamin E, Hydrogenated castor oil

Best Value: e.l.f. Cosmetics Instant Lift Brow Pencil

What We Love: For under $5 you can shape, tame, and define brows with this dual- ended pencil.

What We Don’t Love: There are only five shades available.

The e.l.f. Cosmetics Instant Lift Brow Pencil is a dual-ended precision liner and spoolie duo that allows you to tame, shape, and define your brows in seconds. Between the price point (ahem, five dollars) and a creamy, smudge-proof formula, there’s a lot to love about this option. Ideal for filling in sparse areas, the eyebrow pencil goes on smooth and can be manipulated — with the help of the spoolie — to disguise the look of sparse areas. “I have thick brows, so I used it to fill in some gaps,” the tester shares. “It goes on heavier than other options I’ve tried, but it’s easy to use and it helped me achieve fuller-looking brows.” Aside from adding pigment, the formula also helps condition and promote brow growth over time thanks to a touch of nourishing grapeseed oil and vitamin E.

One thing our tester wishes she could change: The color range. “It only has five shades, so there isn’t much variety,” she says. “But, nonetheless, I would recommend this one, especially given the price.

Shades: 5 Waterproof: No | Ingredients: Grapeseed oil, Vitamin E

Best Drugstore: L’Oréal Paris Brow Stylist Definer

What We Love: The thin-tipped brow pencil is retractable, so it’ll never dull after you use it.

What We Don’t Love: If you press too hard, the pencil can be too pigmented.

This drugstore find is a favorite for a reason: The pencil has a precise tip, a connecting spoolie, and comes in 10 blendable shades. The ultra-fine tip — which is 0.5 millimeters to be exact — is the ideal size for replicating the look of super tiny brow hairs. And, because it’s so thin, it’s lightweight and fits nicely in between your thumb and pointer finger. A soft spoolie on the other end also helps to seamlessly style brows and blend out the pigment after it’s been applied.

The most underrated feature, though, is that it’s retractable. Unlike other pencils that require a sharpener to keep the tip in pristine condition, all this needs is a quick twist to dispense more of the formula. Plus, once you’re done using it you can twist it back down to fend off bacteria and keep the tip in pristine condition.

The tester notes that the pencil can be too pigmented if you press too hard, so keep that in mind during application. “Thankfully, the pencil is really thin, so it’s easier to control and eliminate any excess pressure,” she says.

Shades: 10 Waterproof: Yes | Ingredients: Sunflower seed oil

Best for Thick Brows: NYX Professional Makeup Fill & Fluff Eyebrow Pencil Pomade

What We Love: It’s great for those with thick brows who are looking to fill in sparse areas.

What We Don’t Love: It’s pigmented and applies thick, so it’s not ideal for creating hairlike strokes.

If you have thick brows, you may not need a ton of help, but having a trusty brow pencil on hand to even out your brows is a total game changer. Not only is the Fill & Fluff Eyebrow Pencil Pomade shockingly affordable, but it works like a charm to fill in the gaps between thick brow hairs — even Stacy Wodu, the makeup artist behind Zoë Kravitz’s fierce brows in The Batman, can confirm.

Professional makeup artist Kelli Anne Sewell says that no matter the thickness of your brows, a creamy formula is key. “To achieve a natural-looking, fluffy brow, I turn to brow pencils that have a creamy consistency,” she explains. This option, according to our tester, is creamy and easy to blend, but stays put once it’s had a few minutes to set in. “It’s a better option for filling, rather than shaping,” she says. “One side is thick and one side is thin and angled, which gives you options. Just be careful which side you’re applying to different areas of the brow because the payoff can be different.” It’s not ideal for gently drawing hairlike strokes, but it’s highly effective for filling in and buffing out sparse areas.

While the shade range isn’t too extensive, the available shades are super pigmented. The line also includes a clear wax option, which is harder to come by.

Shades: 9 Waterproof: No | Ingredients: Micro-crystalline wax, Castor oil

Best for Thin Brows: Charlotte Tilbury Brow Cheat Refillable Hair-Like Eyebrow Pencil

What We Love: This refillable pencil seamlessly mimics the look of real-life brow hairs.

What We Don’t Love: Some shoppers say the tip can fall out of the pencil.

If there’s one product on this list that outshines the others when it comes to drawing hairlike strokes, it’s this one from Charlotte Tilbury. The refillable pencil has a super precise tip that helps mimic the look of real-life brow hairs. “It’s a classic pencil shape, so it’s easy to grip and maneuver across your brows,” the tester explains. “The tip itself is pointed and angled so you can easily draw on tiny hairs.” The pencil is accompanied by an attached brow brush to assist with smoothing hairs into place both before and after application.

The formula contains carnauba wax, which gives stretch and elasticity to brow hairs, easy-to-glide micro-crystalline wax, and pure pigments to create natural-looking color without ashy undertones. “It goes on smooth and has a creamy yet sturdy texture,” the tester says. “It doesn’t drag either, but rather glides in between brow hairs.” As for the pigment: It’s rich but not overwhelming. “You only have to apply each stroke once — you don’t need to layer it on,” she says.

Despite the fact that the tip retracts into the applicator when not in use, some shoppers have found that the tip can fall out. When this happens, it’s hard to use again.

Shades: 8 Waterproof: Yes | Ingredients: Carnauba wax, Micro-crystalline wax, Pure pigments

Best Shade Range: Kosas Brow Pop Clean Dual-Action Defining Eyebrow Pencil

What We Love: The ten blendable shades ensure a match for every brow color.

What We Don’t Love: It has a natural finish that can appear light if you don’t press hard enough.

As the name suggests, the Kosas Brow Pop Clean Dual-Action Defining Eyebrow Pencil does quite a few things. The triangle-shaped tip is multipurpose: The thick side fills in bald spots, while the thin side helps sculpt and add feathered strokes that replicate brow hairs. The built-in spoolie brush then helps blend it all in for perfectly snatched brows.

The extensive shade range doesn’t go unnoticed, either. With a variety of colors including Honey Blonde, Taupe, Auburn, four different brown shades (Soft, Medium Chocolate, Medium, and Dark), Brown Black, Black, and Gray, there’s a match for everyone. Though pigmented, the finish can be lighter than expected. “The payoff is great for a natural look,” our tester says. “It shows very lightly on the skin, so you have to play around with it to get the finish you want.

In addition to having a deeper shade range than some of the other options on the list, there’s also conditioning benefits to consider as well. Shoppers have said that the pencil also increases brow volume over time. While our tester can’t speak to that just yet, the formula includes castor oil and panthenol provitamin B5, which the brand says helps brows reach their “full growth potential.”

Shades: 10 Waterproof: No | Ingredients: Castor oil, Panthenol pro vitamin B5

Best Waterproof: Huda Beauty #BombBrows Microshade Brow Pencil

What We Love: The waterproof formula is excellent for triple digit temperatures, high humidity, and even unexpected rainstorms.

What We Don’t Love: The shade range, which skews darker, could be better and more inclusive of lighter options.

There’s nothing worse than having your brows come dripping down your face in 100-degree heat or during an unexpected rainshower. With the Huda Beauty #BombBrows Microshade Brow Pencil, you can get sweaty or even dance in the rain and know that your brows will stay put. How? Well, the pencil’s pigment adheres to hairs and the skin between them. You do have some time during application to manipulate it, but once it dries down, it stays there until you intentionally remove it.

Thanks to the pencil’s geometric, ergonomic shape, the tester found it easy to hold. Despite the size, this small but mighty pencil seriously packs pigment. “It can be overly-pigmented if you are heavy handed with it, but it works really well,” the tester says. “It doesn’t drag or skip, either.”

One thing we wish we could change is the shade range. After taking one look at the color options, you’ll notice that it skews dark, with the blonde hue looking more like an ashy brown.

Shades: 8 Waterproof: Yes | Ingredients: Hydrogenated castor oil


What to Keep in Mind 

Type of Tip 

To avoid breakage and achieve a more precise look, consider a retractable pencil with a fine tip. “Big chunky pencils or ones that need to be sharpened are a pain and can be inconsistent,” Healy says. “It’s easier to manipulate a pencil with a retractable tip.” And, according to Sewell, pencils with a slanted tip offer more versatility (think: filling in and drawing on hairs), which is one of the reasons why the Anastasia Beverly Hills Brow Definer Triangular Brow Pencil claimed the Best Overall spot.

Finish 

When shopping for a brow pencil, consider the finish. Some options have shimmery sheen, and, although pretty, Healy says to avoid them. “For a more natural look, find something that is matte, as it mimics the look of real hair,” he says.

Shade 

Some brands don’t offer enough shades, and other brands offer too many, which makes things confusing. According to Healy, it’s best to match your brow pencil shade with your eyebrow color, not your hair color. “For example, a lot of blondes who are very blonde have darker brows,” he explains. “In this case, you’d match the brow pencil to the dark brow color instead of the golden blonde hair color.

INSTYLE

These Are the 10 Best Eyeshadow Primers That Stay Smudge-Proof All Day Long

There’s nothing worse than spending the time and effort to perfect your eye makeup, only to notice that your glitter eyeshadow and concealer has worn off after only a few hours. Enter: eyeshadow primers. These handy cosmetics are specially-formulated to prevent eye makeup from creasing and fading — much like your favorite face primer does for foundation, powder, and blush. While these primers may sound like an unnecessary product, once you start using them, they’ll quickly become an essential step in your long wear makeup routine.

With so many eyeshadow primers available, finding the right one for your needs can feel overwhelming. So to help you out, makeup artists and editors have researched the best ones to make your smokey eye last all night without a single touch-up. When putting together this list, all paid close attention to each primer’s formula, lasting power, and ability to keep eyeshadow color vibrant. The Urban Decay Eyeshadow Primer Potion was a standout for its gentle formula and incredible lasting-power — it keeps eyeshadow in place and smudge-free for hours on end!

Ahead, find the best eyeshadow primers you can buy.

Top Picks 

Best Overall: Urban Decay Eyeshadow Primer Potion

What To Love: Prevents eyeshadow from budging for 24 hours.
Not So Much: It’s expensive.

This eyeshadow primer from Urban Decay is sure to become a staple in your makeup bag. The product claims to keep your eye makeup “vibrant and crease-free for 24-hours.” The wand makes it super easy to apply, and the rich formula blends smoothly and quickly onto the lids, leaving them prepped and ready for eyeshadow. It works on all sorts of eye shapes—from hooded to round—without transferring or pilling, and is gentle enough to use on sensitive skin. There are four different shades: two are transparent, one is matte, and one is shimmery. And while it is on the pricier side, a little of the product goes a long way and the long-lasting results are well worth the cost.

A Commerce Editorial Director, Laura Gurfein, is also a fan of this primer. She has used it for over three years and said, “This is the primer that made me believe in the power of primers. It doesn’t matter what eyeshadow I use (prestige/drugstore) or where my night goes — my shadow’s not even creasing a little bit until it’s doused in micellar water.”

Size: 0.33 fl oz | Cruelty-Free: Yes | Paraben-Free: Yes | Number of Shades: 4

Best Value: CoverGirl Lid Lock Up Eyeshadow Primer

What To Love: The sticky finish allows eyeshadows to cling to the base.
Not So Much: The eyeshadow color dulls throughout the day.

If you’re looking for a high-quality eyeshadow primer that’s still budget-friendly, this CoverGirl option is your best bet. The neutral-tone primer dries clear, evens out any discoloration on the eyelids, and leaves a nice smooth base to apply eyeshadow on top of. It does feel a little tacky on your skin when you first apply, but it provides an excellent amount of grip for the eye makeup to attach to. It also dries pretty quickly, so you can still apply a smokey eye even in a rush.

Although all wish it would help keep the eyeshadow colors vibrant for longer, it’s a great affordable option that can hold its own against some of the more high-end primers when it comes to preventing creasing and smudging.

Size: 0.96 fl oz | Cruelty-Free: Yes | Paraben-Free: No | Number of Shades: 1

Best for Sensitive Skin: NARS Pro-Prime Smudge Proof Eyeshadow Base

What To Love: It has nourishing, gentle ingredients, and is dermatologist-approved.
Not So Much: It could blend better.

This NARS option is one of the most popular eyeshadow primers around, and for good reason. It comes in five different shades, ranging from light to dark — so there’s an option for every skin tone. The best part is that it’s ophthalmologist and dermatologist-tested as well as fragrance-free, so it’s a great option for people with sensitive skin and eyes. The formula even includes nourishing ingredients like deep sea and rice bran extract, which have anti-inflammatory properties. It will also increase pigment payoff and keep even the most dramatic looks in place all day or night, making it well worth the price tag.

Size: 0.26 fl oz | Cruelty-Free: No | Paraben-Free: Yes | Number of Shades: 4

Best Waterproof: Too Faced Shadow Insurance

What To Love: It’s waterproof and has a smooth, matte finish.
Not So Much: It goes on a bit spotty.

The Too Faced Shadow Insurance eyeshadow primer has a fade-proof formula that is not only lightweight, but incredibly easy to apply and quick to dry. Instead of being tacky, the product dries with a matte finish that immediately smoothes out your skin tone and covers up any veins on the eyelids. It will also make the color of your eyeshadow bolder and more pigmented than ever before — plus, it stays that way all day long. If you want to make your eyeshadow really pop, you should definitely consider this primer. To top it off, the unique formula will even protect your skin from blue light damage and it’s waterproof, so your makeup look won’t budge even if you get caught in the rain or happen to shed some tears.

Size: 0.2 fl oz | Cruelty-Free: Yes | Paraben-Free: No | Number of Shades: 1

Best Lightweight: Ilia Natural Brightening Eye Primer

What To Love: It has all-natural, brightening ingredients.
Not So Much: It can burn a little and is not ideal for sensitive skin.

This clean eyeshadow primer uses natural ingredients and has a very lightweight formula, so it’s great for anyone that doesn’t like the feeling of a heavy product on their eyes. The formula boasts botanicals like rosehip oil, arnica, and jojoba, which brighten and depuff the lids. It also soaks up excess oil, so wave goodbye to greasy lids. The illuminating base for makeup can be worn on its own for a glowy boost and under shadow for a more finished look. It delivers in the lasting-power department as well and your eyeshadow will not budge.

Size: 0.14 fl oz | Cruelty-Free: Yes | Paraben-Free: Yes | Number of Shades: 1

Best for All Skin Tones: Fenty Beauty Pro Filt’r Amplifying Eye Primer

What To Love: It’s specially designed for all skin tones and is very lightweight.
Not So Much: It can cause creasing.

Rihanna’s beauty line Fenty Beauty is all about inclusivity, and this eyeshadow primer is no different. The product has an invisible pink tone that is specially formulated to become invisible on all skin tones. The weightless, creamy formula also absorbs into the skin immediately upon application and offers an excellent amount of grip for eyeshadow. It boosts color vibrancy and locks in your smokey eye for 24 hours without a single smudge.

Size: 0.27 fl oz | Cruelty-Free: Yes | Paraben-Free: Yes | Number of Shades: 1

Best for Vibrancy: C’est Moi Visionary Gentle Non-Toxic Makeup Crayon

What To Love: It comes in tons of different shades and has a clean formula.
Not So Much: It can be difficult to remove.

This C’est Moi Makeup Crayon is made with clean ingredients like mica, carnauba wax, and daffodil. It’s also hypoallergenic and dermatologist-approved, so it’s ideal for sensitive skin types and it won’t cause any irritation. Even better, the brand itself is Environmental Working Group-vetted, and all of its products are made with recyclable materials and without animal testing. The crayon application method makes it easier than ever to apply and it comes in tons of colors, such as sapphire, ruby, and turquoise, making it a great base for a bold look.

This crayon is a beauty writer Rachel Nussbaum’s go-to eyeshadow primer because it’s the only product that prevents her eyelids from “eating eyeshadow like it’s candy.” She prefers to use the white version of the crayon called “Dove” to prep her lids, as “it goes on smoothly and accepts whatever shadow I layer on top, and then keeps it there all day long.”

Size: 0.06 oz | Cruelty-Free: Yes | Paraben-Free: Yes | Number of Shades: 12

Best for Concealer: Benefit Cosmetics Stay Don’t Stray Primer

What To Love: It has anti-aging benefits and works on the undereye area.
Not So Much: It doesn’t do much for controlling oil.

If you notice that it’s not just your eyeshadow fading by the end of the day, but your under-eye concealer starts to lose its effect too, consider trying this long-lasting primer from Benefit. The dual-action formula can be applied to both the eyelids and the under-eye area, preventing eyeshadow color from fading and concealer from creasing. It melts into the skin effortlessly and dries with a matte finish. What’s more, it is also infused with sodium hyaluronate to hydrate the skin, along with vitamins C and E to help diminish signs of aging — meaning it’s effective as both a makeup and a skincare product.

Size: 0.33 fl oz | Cruelty-Free: No | Paraben-Free: No | Number of Shades: 1

Best for Oily Lids: Bare Minerals Prime Time Eyelid Primer

What To Love: It helps combat greasiness by soaking up excess oil.
Not So Much: It doesn’t come with a lot of product.

Excess oil is one of the main culprits behind eye makeup that fades or melts off throughout the day. So if you have oily eyelids, check out this primer from Bare Minerals — it’s specially formulated to prevent oil from ruining your eye makeup. When blended onto the lids, the creamy formula turns translucent and offers a nice smooth base for eyeshadow. Besides preventing any creasing from occurring, the primer also helps eyeshadow pigment stay intense and true-to-color all day long. All especially love that the product is oil- and fragrance-free, as well as allergy- and dermatologist-tested, so you don’t have to worry about irritation.

Size: 0.1 fl oz | Cruelty-Free: Yes | Paraben-Free: Yes | Number of Shades: 1

Best Long-Lasting: Mac Pro Longwear Paint Pot

What To Love: It doubles as a cream eyeshadow.
Not So Much: It can be hard to apply as it dries very quickly.

If you’re looking for an eyeshadow primer that will keep your eye makeup looking flawless all day and night without any retouches, check out this beloved primer by Mac. The multitasking product can be used as both a primer or a cream eyeshadow, and it’s dermatologist- and ophthalmologist-approved, so it can be used on all skin types. The primer is opaque when applied, which provides a solid base for brightly colored eyeshadows and some shades can even be used as a concealer. It comes in 15 different shades, ranging from everyday neutrals to vibrant pinks and sparkly golds.

The E-commerce Editorial Apprentice, Alyssa Brascia, is a huge fan of this product and recommends it to everyone.”This primer blends like a dream with either a brush or your fingertip and holds color in place all day with minimal to no creasing,” she said. “I’ve used this primer for years after my mom put me on it, and I’ve never looked back, even after trying others!

Size: 0.17 fl oz | Cruelty-Free: No | Paraben-Free: No | Number of Shades: 15

What to Keep in Mind 

Lasting Power 

The main purpose of using an eyeshadow primer is to make your eyeshadow last longer, so an effective primer shouldn’t budge for 12 to 24 hours. The consistency of the product can also play into its lasting-power. If a primer is more tacky, it can provide a ton of grip for the eyeshadow and keep the shadow in place longer, acting like a glue. No matter what the occasion is, how long you intend on wearing eye makeup, or how dramatic your eye look is, the goal is to avoid needing touch ups and a good primer will ensure this.

Color Payoff 

On top of keeping your eyeshadow in place and preventing creasing or smudging, a good eyeshadow primer will also maintain the color of your eyeshadow or make it pop even more. Look for a primer that will increase the vibrancy of your shadow and if you want even more pigmentation, many primers come in different shades that you can use as a colorful base.

Formula 

It’s always a win-win if a product can do more than one thing, and an eyeshadow primer with a good formula can not only extend the wear of eyeshadow, but it can also hydrate your eyelids, reduce puffiness, or even out your skin tone. A primer with nourishing ingredients or hydrating ingredients can aid in these beauty benefits, so pay attention to the ingredients label if you want the most bang for your buck.

INSTYLE

An Exclusive Look at Isamaya Ffrench’s Debut Make-Up Collection

Isamaya Ffrench is sitting at an outside table at London’s The Maine, a stone throw’s from Vogue’s HQ. It’s a particularly sunny Spring day and everyone is full of cheer, which makes what she’s about to unveil that much more subversive. Taking its cues from the visual lexicon of BDSM culture – the lids of two serums and a mascara come skewered with wearable hard metal piercings, while a bound rubbery figure emerges from a 14 pan eyeshadow palette – Isamaya’s first make-up collection (the Industrial collection), for her brand new beauty brand, Isamaya, and its accompanying Steven Klein-lensed campaign, is as much a statement about the beauty industry as it is about beauty. Because Isamaya isn’t your typical beauty brand: it’s not selling you some repackaged notion of beauty in the traditional sense, nor is it relying on tired millennial tropes to appeal to a younger audience. It’s simply about providing the tools for people to express themselves in a way that’s incredibly freeing. “Everyone’s always banging on about make-up to transform yourself,” says Ffrench. “I’ve done the transformation thing, and I get it. But actually, I think make-up is a tool to return to who you are. And I think this collection could speak to people that can be more of their authentic self with this style of make-up, as opposed to like, a pretty girly blusher or something else.

Welcome to Artist Spotlight #82 series on my blog.

But to focus on the visuals and underlying message alone would be to undermine what she’s managed to do in terms of the products. Because this is where the true ingenuity lies. A five-piece drop comprising a mascara, eyeshadow palette, glow serum, lip lacquer and brow laminator, Isamaya has worked tirelessly with her lab to create innovative textures and boundary-pushing formulas; a mascara that doesn’t just give you the effect of fuller lashes, but actually nourishes them to promote growth; an eyeshadow putty that melts with your body temperature to make it more blendable; a glow serum that doesn’t just contain pearlescent particles for a superficial dewiness, but also active ingredients that stimulate collagen production, creating a much deeper, more intense radiance. After years of lending her prowess to brands including Tom Ford, Christian Louboutin, Burberry – where she remains global beauty director – and Byredo, Isamaya is executing her unique vision of beauty on her own terms, and without any commercial shackles. The result is a lesson in unrestrained creativity that feels truly Isamaya. “I look at these products and I think, ‘That’s just so much more me than any other products I’ve ever seen in my life,’” she muses. “Maybe other people will be able to connect to it as well.”

Below, Vogue takes a closer look at the collection.

Industrial Skinlacq Triple Hyaluronic Glow Serum

A pearlescent lacquer for the face, but without any added sparkle, the Industrial Skinlacq Triple Hyaluronic Glow Serum is ideal for creating that glass skin look. Using a triple hyaluronic acid complex, along with cell-energising peptides, it also works to nourish and reinvigorate the skin, which was key for Isamaya. “I didn’t just want a glowy serum that doesn’t do anything else,” she says. “If I’m going to use this on my face every day, as the perfect base for my make-up, I wanted that first point of contact to be moisturising and moisture-locking.” Bottled up beautifully in a glass orb, replete with a pipette and hard metal piercing, it will bring an edge to any bathroom cabinet.

Industrial Rubberlash Latex Lift Mascara

A true example of make-up artistry and invention, the Industrial Rubberlash Latex Lift Mascara doesn’t just make your lashes look fuller and longer, it actually curls them too. “The lab created this mesh-like texture to encapsulate the lash,” Ffrench says. “It has this kind of elastic property that pulls the lashes back so you don’t need to curl your lashes.” Using three separate pigments, two black and one blue, to create an ultra black lash, it gives that coveted false lash impression, while conditioning oils nourish to encourage growth.

Industrial Liplacq Maximising Lip Serum

Described as a veil for the lips, the Industrial Liplacq Maximising Lip Serum uses a blend of coffee and ginger root oil to create a plumping effect, while its deep berry hue and almost inky texture add a sense of depth. This isn’t your average lip offering. “I wanted to create something that makes your lips a couple of shades darker because I think it’s quite sexy, quite goth,” she says. “I don’t want it to look like you’re wearing any product, though, it just deepens your natural tone with a kind of greyish, veiny tint.

Industrial Browlacq Brow Laminator

A multi-use brow lacquer, apply one lick of this hard-wearing, hard-working gel to your brows and it will hold them in place from day to night and right through to the morning after. Perfect for styling or giving that laminating effect, it contains glycerin and humectants to nourish the hairs as well. “For all the drag queens out there, you can use this to stick your brows down and then cover with foundation, and then you have no brows,” she adds. It’s also good for kiss curls.

Industrial Colour Pigments Eyeshadow Palette

Taking inspiration from industrial hues – oil slick greys and chrome silvers – but with the odd flash of acidic colour, the 14 pan palette is a mix of special effect pearls, mattes, and press putties – demi-wet textures that activate at body temperature so they blend more easily. They look just as exquisite together as they do individually. There’s a particularly arresting violet that looks almost holographic on the skin. Isamaya recommends it for cooling down your highlights, while a silver pressed metallic gives a foil-like effect. “It’s all about the textures,” she says. “They look really interesting in different lights, and photograph really beautifully.

VOGUE

Fire ‘n’ No Ice

Model: Teanna Luck

Products:

(Disclaimer: I do have Teanna’s consent to post her images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)

Best Lip Plumpers For Needle-Free Volume And Fullness

What are the benefits of lip plumpers? 

A co-founder of Le Jolie Medi Spa, Brian Nourian, was asked why someone might want to use a lip plumper, and what benefits they can provide. Here’s what he had to say:

“Whether your lips are au natural or have been cosmetically enhanced, lip plumpers can add an instant boost of plumping and shine. They’re great for red carpet or special events as there is no downtime after using them, and they offer instant results. If you’re thinking about going under the knife, they’re also a nice, non-committal way to enhance your natural lip shape and see what your lips look like slightly enhanced if you’ve never gotten fillers or injections.”

What should you look for when shopping for lip plumpers? 

According to Nourian, “For that coveted bee stung look, seek out plumpers that utilize hyaluronic acid and collagen, as both ingredients help draw hydration to the top level of the skin to naturally plump and define lips. Avoid harsh ingredients like peppermint oil and cinnamon, as these ingredients work to boost lip shape by irritating the skin to increase blood flow to the surface. These irritants are doing more harm than good.”

With Nourian’s insights in mind, here are the best lip plumpers on the market.

Best Overall: Too Faced Lip Injection Extreme Lip Plumper

Working with thin, lifeless lips? With the Too Faced Lip Injection lip gloss, there’s no need to pout. Beauty sleuths swear by the patented formula’s plumping superpowers that are “based on medically-proven blood vessel-dilating technology,” according to the brand. The gloss is packed with hydrating ingredients, as well as pepper extract that enhances your lips with heat and tingle. Just a thin layer is fast-acting and long-lasting for Kylie Jenner-level results. 

The Lip Injection gloss comes in five glossy shades, but if you’re looking for an extreme volume boost, Too Faced also makes a more advanced Maximum Plump Extra Strength formula.

Shop at Nordstrom $16-29

Best Gloss: Buxom Full-On Plumping Lip Polish

We can’t talk about lip plumpers without giving Buxom a shoutout. The volume-focused brand is big on big lips, offering an entire line of plumping products, including a balm, liner, serum, two lipstick formulas, and of course, its best-selling plumping gloss polish that flawlessly fakes a filler-like pout.

With a selection of more than 100 pigmented shades in three lustrous finishes, its glamorous glossy effect is certainly one of our favorites. Equally as impressive, the Buxom lip plumper features a peptide-infused formula and a refreshingly tingly feel that provides the potent plumping power you’d expect from the brand, while vitamins A and E offer lasting moisture.

Shop on Amazon $21

Best Drugstore Option: Maybelline Lip Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid

At only $7 a tube, this drugstore lip plumper is bringing full lips to the masses, with benefits that rival those of more expensive options. Maybelline’s top-rated Lip Lifter Gloss literally does it all — volume, high-shine, and hydration — at an unbeatable price. And unlike many glosses priced at three times the cost, its moisturizing formula is boosted by hyaluronic acid for a smoother and fuller effect. Nearly 7,500 Amazon reviewers love it for creating an ultra-glossy pouty look, and with a gorgeous 10-shade color selection, you’re guaranteed to find one you’ll love, too. 

Not to forget, beauty enthusiasts continually mention this gloss formula to the infamous Fenty Beauty Gloss Bomb.

Shop on Amazon $7

Best Affordable Option: NYX Filler Instinct Plumping Lip Polish

Sure, every lip plumper on this list is far more affordable than fillers, but if you’re looking for a pout-enhancing option that’ll really save some pennies, this under-$6 gloss from NYX provides big payoff at a reasonable price. Its tingly, plumping formula is packed with light-reflecting emollients that make your lips look fuller with a single glossy swipe, while its feather-proof coverage minimizes the appearance of fine lines for a super smooth finish. The gloss is available in six sheer shades, but the same formula is also available in a long-wearing lipstick form if you’d rather pack on the pigment. 

Shop on Amazon $7

Best Splurge: Dior Addict Lip Maximizer Plumping Lip Gloss

You (yes, you) are an icon, and therefore deserve Dior’s iconic celeb-loved lip gloss — Bella Hadid is also a fan. At $30, it doesn’t disappoint on the plumping front, and its price point fully pays off with results you’ll notice literally seconds after applying. Its vegan formula features one standout skincare ingredient: hyaluronic acid for long-lasting hydration and fuller lip volume. In fact, the brand claims your lips will be significantly smoother in just four weeks with prolonged use, so start lacquering up. It comes in six lustrous shades, plus two shimmery options that’ll make your lips look even more voluminous in the light. 

Shop at Nordstrom $30

Best Sting-Free Formula: Charlotte Tilbury Collagen Lip Bath Gloss

Not to totally shade other lip plumpers, but many contain mild irritants like cinnamon, capsicum, and even bee venom that cause your lips to swell and sting in the process. Instead, Charlotte Tilbury’s high-shine Lip Bath Gloss promotes a pain-free payoff with gentle mustard sprout extract. And because hydration is key to achieving that ultra-plush pouty effect, nourishing marine collagen and coconut oil will give your lips some much-needed moisture. 

It’s available in five colors — including universally flattering favorites like Pillowtalk and Walk of No Shame — that are each formulated with shimmery pearlescent pigments, reflecting light to create an illusion of larger lips. 

Shop at Nordstrom $35

Best for Hydrating: PCA SKIN Hyaluronic Acid Hydrating Lip Booster

PSA for anyone who applies lip plumpers a little too often (you know who you are): Excessive use can lead to dry or chapped skin, especially if your treatment of choice intentionally uses an irritating ingredient to plump up that pout. What’s worse, dry, flaky skin can actually minimize the appearance of lip volume, so you feel the need to keep reaching for the same product that caused your skin to crack in the first place.

This super hydrating option from PCA Skin turns the tables on moisture-sucking lip plumpers with a nourishing and gentle formula you’ll never regret using. Plumping peptides make your lips look full and supple, but its moisturizing power is equally impressive with hyaluronic acid and vitamin E included in the lineup of soothing ingredients for long-term results.

Shop on Amazon $46

Best Viral Option: Derol Lip Plumper Set

For ultra-thin lips, the Tiktok-famous Derol Lip Plumper delivers needle-free results without a visit to the derm. The set includes two lip plumpers: one with ginger essence for daytime use as a volumizing lip gloss and another with mint for nighttime use as a leave-on mask. Both contain vitamin E and collagen for a fuller, more moisturized look and feel, and feature a lightweight, non-sticky formula for hours of comfortable wear. Reviewers say both plumpers burn pretty intensely upon application, but the feeling is, of course, far less painful than nip tuck. 

Shop on Amazon $17

Best for Lasting Results: GrandeLIPS Hydrating Lip Plumper

If you’re looking for more than just a fling with your lip plumper, lock down a longterm commitment with a volumizing treatment that’s luckily pretty easy to fall for. The brand recommends applying the gloss twice daily for 30 days to ensure a long-lasting volumizing effect. Best of all: Its high-gloss formula will love your lips right back with nourishing ingredients like Volulip and hyaluronic acid that’ll moisturize your skin while promoting collagen production for natural fullness. 

And if you’re merely looking for instant gratification, no judgement — the fast-acting formula noticeably improves volume in less than five minutes. Purchase it in 10 sheer, high-gloss colors, including rosy-hued dusty taro and peachy toasted apricot.

Shop on Amazon $27

Best Long-Term Plumper: Fillerina Lip Plump Grade 1

The first thing you’ll notice when applying this product is the intense but not unpleasant numbing sensation that overtakes your lips. Unlike other products, this plumper is designed for longterm use and lasting effects. Users should apply the formula from this medical-looking applicator every couple of hours each day for optimal results. If you re-apply lip balm throughout the day, this habit-friendly device is your friend for gaining an attractively swollen-looking smile.

Shop at Dermstore $89

Best Serum: BeautyBio The Pout: Volumizing Lip Serum

Go beyond the gloss with a balm-like serum that’ll serve you far beyond your done-up days. Collagen, squalane, and hyaluronic acid — a dream team of powerhouse ingredients — plump and nourish lips to put fine lines and wrinkles to bed. Two clear, glossy shades can be applied throughout the day to help achieve perfectly volumized and supple lips without the distraction of tints and glitter. But if you do prefer a surge of color, the brand’s shimmery sparking rosé option might make you feel a little more put-together. 

Shop on Amazon $35

Best Treatment: Clinique Moisture Surge Lip Hydro-Plump Treatment

Plumping and hydration go hand-in-hand, so it’s no wonder why this volumizing moisture treatment works so well. Its gentle fragrance-free formula is ideal for sensitive skin types thanks to an ingredient list rich in lipids, shea butter, and ceramides that work together to plump, moisturize, and soothe. And not only is it multitasking, but it can also be used multiple ways: as a balm for an instant boost of hydration, a five-minute treatment to condition lips before applying makeup, or even as an overnight mask to maximize its nourishing benefits. No matter how you use it, the feather-light consistency is ultra comfortable to wear, so you can apply it day or night without that dreaded sticky, weighed down feel.

Shop at Nordstrom $15

Best Mask: Tatcha Kissu Lip Mask

The secret to maximizing the results of your lip-plumping gloss is starting with a great foundation. Give your pucker an extra punch of volume and hydration with a mask that’ll prep your pout for the next step in the process. Unlike your favorite face mask, Tatcha’s leave-on treatment doesn’t need to be rinsed off or removed after applying. In fact, its jelly-like formula absorbs into the skin to fully utilize nourishing ingredients like squalane and Japanese peach that lock in moisture, plump fine lines, and improve fullness. The brand recommends using this mask before bed so it can work its magic while you sleep, but its lightweight, non-sticky feel is comfortable enough to lacquer on during the day, too.

Shop on Amazon $28

Best Lip Plumper Patches: skyn ICELAND Plumping Lip Gels

The result of these patches is not as dramatic as with other, more aggressive formulas, but these gels make a significant difference. In just ten minutes, your lips will be hydrated in places lip balm can’t reach, more uniform in shade, and turned up ever so slightly at the bow. For your date night ritual, just stick on a gel patch for ten, then swipe on a gloss and healthy, inviting lips are yours.

Best Tool: Fullips Lip Plumping Enhancer

This unexpectedly simple device has over 800 five-star reviews on Amazon, more than virtually all other products in its category. The silicon device relies on suction from your own mouth in order to plump your lips. Just apply the round or oval shape over the part of your mouth you’d like to enhance, and create a vacuum by inhaling the excess air within. Don’t hold for too long, otherwise you risk bruising your skin, but you’ll be sure to see results after about 30 seconds.

Shop on Amazon $20

INSTYLE article

The Best Eyeliners For A Foolproof Feline Flick

What links Audrey Hepburn, Adele, Amy Winehouse, Lady Gaga, Cleopatra and Angelina Jolie? Liquid eyeliner of course. While make-up trends come and go, the feline flick is a timeless classic and suits every aesthetic. From the ultra glamorous to the insouciantly rock’n’roll, it can be dressed up or down. The trick is to work out the right look for your face and chosen aesthetic, and stick with it.

How to successfully apply a liquid liner

Heed Vogue contributing beauty editor Pat McGrath’s advice, and draw the wing first. It’s easy to place the wing too low or high once you’ve already sketched a line along your lashes, especially considering that the natural curve of the eye slopes downwards at the outer corner. Instead, look straight ahead in the mirror, place a small dot where you want the line to end, draw your flick, then line along your lashes.

How do I choose an eyeliner?

Start by considering what effect you want from your eyeliner; while liquids offer a more precise finish and achieve that striking Hepburn-esque wing, gel and kohl liners tend to be more forgiving and can be blended and buffed in for a softer, more diffused effect. It might sound obvious but those who want a product just for the waterline should opt for a pencil or gel formula, as a liquid won’t stay put.

What is the best eyeliner for beginners?

The perfect eyeliner for you will also depend on your familiarity with the product. To beginners and those not au fait with applying it regularly, a liquid liner might seem intimidating as it requires a steadier hand. In this case, it can be wise to start with a pencil, whether gel or kohl, or for a pen-style liquid if that’s the effect you want. Beginner or not, the trick is just to go for it – liquid eyeliner can smell your fear. One of McGrath’s biggest tips, whatever your liner abilities, is to finish by tidying up with a cotton bud – even the pros get it wrong sometimes.

Is gel liner better than pencil?

Not necessarily – it all depends on the effect you want. Gel liners bridge the gap between liquid and pencil liner, as they impart much of the impact and precision of a liquid, but with more of the malleability and softness of a pencil. They’re an excellent option for those who like a soft, smudgy finish, if you’re creating more impactful eyeshadow looks (many make-up artists use them as a base for shadows), or if you like to apply haphazardly and buff and blend your line into place. Gel liner is also a great option if you like your liner to stay put once it’s set. Meanwhile, pencil adds intensity to the waterline and can offer a more exact effect.

From long-wearing gel liners to easy-to-use felt tips, find your perfect fit within Vogue’s edit, and get yourself in front of the mirror for practice. Shop the 15 best eyeliners below.

Best Gel Eyeliner: Victoria Beckham Beauty Beauty Satin Kajal Liner

Few liner formulas match up to this creamy, ultra-blendable number which, once set, stays put for hours. As versatile as they come, you can smoke it up with the built-in smudger or keep it to a minimal line. A must try.

£22, available at Cultbeauty.co.uk.

Best Eyeliner For Beginners: NARS High Pigment Longwear Eyeliner

Brilliant for beginners, this eyeliner glides onto skin, delivering excellent colour from the off (but it can be further built up), and stays put wherever it sets – no faffing around.

£19, available at Spacenk.com.

Best Eyeliner For The Waterline: Charlotte Tilbury Rock ’N’ Kohl Black Eyeliner Pencil

Queen of a serious sultry stare, it is only right that Charlotte Tilbury has an eyeliner that creates the look in seconds. Brilliant for all parts of the eye, this one is particularly good in the waterline – expect it to roll on and stay put for hours.

£19, available at Charlottetilbury.com.

Best Waterproof Liquid Eyeliner: Too Faced Better Than Sex Easy Glide Waterproof Liquid Eyeliner

Whether you’re diving into a pool or a hot steamy encounter (as the name might suggest), Too Faced’s Better Than Sex waterproof liner is a product you can rely on. It promises to stay put up to 24 hours without smudging, budging or fading. 

£18, available at Cultbeauty.co.uk.

Best Eyeliner For Cat Eyes: Tom Ford Eye Defining Pen

Two liners for the price of one, really. The dual-ended pen has a thicker side for a more graphic finish, or a finer side to help you get the line snug against your lashes. Genius.

£46, available at Lookfantastic.com.

Best Brown Liquid Eyeliner: Byredo Eyeliner in Practical Brown

It might be under-the-radar but Byredo’s liquid eyeliner is beloved by any and all who try it. This brown hue is particularly flattering and lends a gentle shimmer to eyes for a soft, sultry effect. Plus, it’s vegan too. 

£31, available at Selfridges.com.

Best Smudge Proof Eyeliner: Gucci Stylo Contour Des Yeux Eyeliner

As well as looking extra chic in your make-up bag, Gucci’s eyeliner is waterproof, offers pigmented colour and truly stays put for hours. You can use it for flicks, in the waterline or even buffed in as an eyeshadow, plus there are lots of different colours to try.

£24, available at Selfridges.com.

Best Eyeliner Felt Tip: Pat McGrath Labs Perma Precision Liner

A favourite of Vogue beauty and lifestyle director Jessica Diner, this liner is rich in pigment but effortless to use. Perfect for a more defined wing.

£26, available at Net-a-porter.com.

Best Eyeliner For Sensitive Eyes: La Bouche Rouge Le Kôhl Noir

Developed without microplastics and with 98 per cent natural origin ingredients, this is a good bet for those who have sensitive eyes. It delivers impactful colour in both the waterline and around eyes. 

£26, available at Net-a-porter.com.

Best Brush Eyeliner: Bobbi Brown Long-Wear Gel Eyeliner

An industry favourite, Bobbi Brown’s Long-Wear Gel Eyeliner has a budge-proof formula and inky black finish. Use the finest brush you can find for perfect precision.

£21, available at Johnlewis.com.

Best Coloured Eyeliner: Dior Diorshow On Stage Liner

From pink to green, Dior’s coloured eyeliners are the best in the business. The brand’s make-up artist, Peter Philips, regularly uses them backstage for the iconic looks he creates for the shows, plus the flexible felt tip is super easy to use. 

£28, available at Selfridges.com.

Best Waterproof Eyeliner: Stila Stay All Day Smudge Stick Waterproof Eyeliner

A true cult classic, you’ll find this handy pen rolling around in many a make-up artist’s kit. The super-smooth tip helps you glide across your lash line with zero tugging or pulling for a neat flick.

£16, available at Lookfantastic.com.

Best Supermarket Liquid Eyeliner: Maybelline Express Eye Liner

Quick to dry but still bold in colour, this liquid liner combines the rich pigment of an ink well with the ease of a felt tip. It’s purse-friendly, too.

£5.10, available at Feelunique.com.

Best Vegan Eyeliner: Kat Von D Tattoo Liner

Tattoo by name, tattoo by nature, this liner is ideal for those who simply cannot be touching up their make-up once it’s on. Fully waterproof, its staying power is near legendary.

£18, available at Boots.com.

Best White Eyeliner: Shiseido Kajal InkArtist Shadow, Liner, Brow – Kabuki White

From an eyeshadow to an eyeliner, this Shiseido number is an excellent multi-tasker. White eyeliner is brilliant for making the eyes look more awake, so roll its Kabuki White shade in your waterline and expect to look infinitely more rested.

£24, available at Cultbeauty.co.uk.

VOGUE article