The Best Hydrating Tinted Moisturizers

For some days and for some people, foundations and concealers just feel like way too much work — and way too much coverage. While there’s certainly a time and a place for a full-coverage face, there’s no denying the effortless and hydrating properties of a tinted moisturizer. But although the concept of a tinted moisturizer sounds pretty simple, there are tons of specific ingredients that make the difference between an OK tinted moisturizer and an amazing one. And by “amazing tinted moisturizer,” I really mean one that actually — well, you know… moisturizes.

So ALLURE editors asked makeup artists and cosmetic chemists to break down what they think are the best tinted moisturizers out there. If you love makeup that comes with added skincare benefits for plump, dewy, and hydrated skin, try one of these picks.

Whether you end up loving an older staple from a brand like Laura Mercier or an experimentative new take like Ilia Beauty’s pigmented serum, you’ll find your skin is in much better shape for it.

BareMinerals Complexion Rescue Tinted Hydrating Gel Cream

Many tinted moisturizers have powder pigments that soak up skin’s oils, zapping some of the natural moisture from your face. To fix this, BareMinerals coated its pigments in lauroyl lysine, an amino acid derived from coconuts. 

“Because the pigments are cocooned, they won’t dry out your skin. Instead, the formula feels very soft and silky,” says cosmetic chemist Ni’Kita Wilson. When you mix those pigments with glycerin and squalane, you get a formula that “actively promotes hydration.” In addition to containing moisturizing ingredients, the light, cooling gel evens out skin tone and minimizes redness, which means all you’re left with is a soft, dewy glow.

$33 (Shop Now)

Tarte Maracuja Tinted Hydrator

Tarte’s tinted moisturizers have always been an Allure editor favorite, and its latest version is no different. The Maracuja Tinted Hydrator combines the skin-nourishing properties of maracuja oil with plumping hyaluronic acid and collagen, plus brightening turmeric, for skin that glows well after you’ve taken this off. 

$29 (Shop Now)

Ilia Beauty Super Serum Skin Tint

Squalane, hyaluronic acid, and niacinamide join forces for Ilia’s Super Serum Skin Tint. With the added benefit of sun-protective SPF 40, this thick, hydrating serum offers up light but buildable coverage you can rub in quickly and easily with your fingertips. 

$46 (Shop Now)

Erborian BB Cream Tinted Moisturizer

Even though its only available in a few light shades, Allure associate beauty director Sarah Kinonen loves this BB Cream Tinted Moisturizer for its hydrating ginseng and brightening fruit extracts. For those who are extra prone to redness, you can also turn to the brand’s Best of Beauty-winning CC Red Correct. 

$39 (Shop Now)

Burt’s Bees Goodness Glows Tinted Moisturizer

With its pH-balancing glycerin, squalene, and sunflower seed oil, it’s clear to see why Burt’s Bees Goodness Glows has such high ratings online. What’s more: It contains antioxidant green tea extract that reduces redness, leaving behind a calm, even base for its sheer pigments. 

$12 (Shop Now)

Beautycounter Dew Skin Tinted Moisturizer

This tinted moisturizer is free of pthalates, parabens, and 1,500 other ingredients that the cruelty-free brand has identified as potentially harmful or irritating, so you’re left with only tried-and-true elements, like glycerin and sodium hyaluronate. 

“Both of these ingredients are humectants, meaning they draw moisture to the surface of the skin to keep cells hydrated,” says Wilson. The creamy formula is more pigmented than most tinted moisturizers, so it does a great job of covering imperfections. One catch: Its thick consistency makes it a little difficult to spread, so you’ll likely end up using more product than usual.

$45 (Shop Now)

Laura Mercier Tinted Moisturizer Natural Skin Perfector

Ask any beauty fan and they’ll likely tell you that Laura Mercier’s is the first tinted moisturizer they ever used — and fell in love with. With its sheer, buildable coverage and moisture-packed formula, there’s a reason this product is a cult favorite and four-time Allure Best of Beauty winner.It’s noncomedogenic, but those with acne-prone or oily skin may benefit even more from the upgraded oil-free version of the formula.

$47 (Shop Now)

Chanel Les Beiges All-In-One Healthy Glow Fluid

For skin that needs a hefty dose of hydration, this illuminating tinted moisturizer packs a major punch. It contains glycerin, which leaves skin feeling soft and plump while dimethicone wards off dryness throughout the day. 

“Dimethicone reduces transepidermal water loss, which is when water escapes through the skin and into the atmosphere, so it works long-term to increase skin’s hydration,” explains Wilson. And thanks to the smallest, tiniest shimmery gold particles, you’re left with a natural, allover glow that will have people asking if you just got back from vacation.

$40 (Shop Now)

Clinique Moisture Surge Sheertint Hydrator

Just like Clinique’s beloved Moisture Surge cream, the Sheertint Hydrator penetrates deep beneath the skin to hydrate and calm the skin — that’s thanks to its strong concentration of cucumber extract, aloe, and hyaluronic acid. 

$39 (Shop Now)

Josie Maran Argan Daily Moisturizer Tinted SPF 47 Protect + Perfect

Josie Maran’s Protect + Perfect is less of a tinted moisturizer and more of a tinted sunscreen, and we’ll take all the sun protection we can get. Alongside its SPF 47, this formula is very lightly tinted with pigments in one tan shade, giving it just enough color to mask slight skin imperfections and give its wearer and warm, sun-tanned look.

$34 (Shop Now)

L’Oréal Paris Visible Lift Luminous Serum Tinted Moisturizer

Consider L’Oréal’s Visible Lift Luminous Serum the perfect solution to skin that needs an extra boost of shimmer for radiance. Available in five warm shades, this tinted moisturizer acts more like a highlighter than your average formula, so feel free to pat a little extra on all the high points of your face.

$15 (Shop Now)

Neutrogena Healthy Skin Radiant Tinted Moisturizer

It’s not shocking at all that a brand that Neutrogena could deliver one of the best tinted moisturizer formulas out there with ingredients like vitamins A, C, and E. On top of all those antioxidants, Healthy Skin Tinted Moisturizer also contains small pearlescent pigment that provide a glowing, dewy sheen.

$13 (Shop Now)

Nars Pure Radiant Tinted Moisturizer

Sensitive-skinned girls, Nars has got one just for you. The silky-smooth Radian Tinted Moisturizer has a formula that’s both oil-free and made without parabens or synthetic fragrances, so you won’t have to worry about irritation or clogged pores.

“This is a really great product to apply with your fingertips; it’s super sheer and easy to blend,” says makeup artist Ashleigh Ciucci. “Or you can tap it on with a sponge to build subtle coverage.” Its barely-there coverage might be a little too light for those with post-breakout redness or discoloration, though, so have a concealer on hand for touch-ups.

$45 (Shop Now)

No7 City Light Tinted Moisturizer

This highly rated tinted moisturizer formula from No7 is a fan-favorite for low-effort application and comfortable light coverage. Although it contains SPF 15 for sun protection, we still recommend wearing an SPF 30 or higher underneath it, especially if you plan to go outside.

$15 (Shop Now)

Philosophy Renewed Hope in a Jar Skin Tint

This thick and creamy skin tint from Philosophy has slightly higher coverage than other tinted moisturizer, according to Dall’Asen. But you can still apply it directly with the fingers just like you would your favorite moisturizer for effortless all-over coverage with a slightly matte finish.

$40 (Shop Now)

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The Best Natural and Organic Makeup Brands That Makeup Artists Actually Use

As many of us become more conscious of what we’re putting in our bodies and what we’re putting our bodies through, we’re also becoming more aware of what we’re putting on our bodies. While the performance of natural makeup used to pale in comparison to products from our favorite makeup counters, there are many natural makeup brands creating products that are richly pigmented, apply beautifully, and wear as well as their more synthetic competitors. You may already be using some of them and don’t even know they’re all-natural.

But before I get into industry favourites, let’s get one thing straight: “Natural” doesn’t automatically mean a product is better or safer for you, as the FDA has nebulous criteria on just what constitutes a natural product (“natural” isn’t regulated for cosmetics, so it can be used purely as a marketing term). “There is no real definition of ‘natural’ in the U.S. beauty industry,” says cosmetic chemist Ginger King. “As long as the bulk of your material is natural, you can say ‘natural-based.’ There is no regulation. The true naturals have seals like COSMOS Natural or Ecocert — European organizations that allow up to 5 percent synthetics.”

The FDA does not have a definition for the term “organic,” either, as it is not defined by either the Federal Food, Drug, and Cosmetic Act or the Fair Packaging and Labeling Act, which they use as guidelines. “‘Organic’ usually means USDA-certified food grades. There are limited numbers of products you can make to be classified as organic green,” King says.

“‘Clean beauty’ is a much better term for the consumer as the products are non-toxic and still effective,” says King. “‘Non-toxic’ means free from undesirable ingredients listed by the Environmental Working Group. This is better than claiming ‘natural’ or ‘organic’ as they are products that perform without compromising safety. People want natural because they assume natural ingredients are safe, which is not necessarily the case. They also may not be as effective as synthetic materials.”

This brings me to another point: An ingredient might be natural or organic, but that doesn’t mean that there’s no chance you’ll have an adverse or allergic reaction to it, so it’s important to be aware of what you’re using and how your body responds.

Thanks to growing consumer concern and education, we’re definitely seeing an uptick in the use of the phrase “clean beauty.” Last year, for example, Sephora announced the launch of Clean at Sephora, the company’s new category that clearly establishes which of their products are formulated without controversial ingredients. Those that meet Sephora’s ingredients guidelines are deemed “clean” and receive the retailer’s Clean at Sephora seal.

Ingredients aside, one of the benefits of using natural products is that many, if not all, ingredients are ethically sourced and cruelty-free. As consumers, it’s never been more important to prioritize what we want in our makeup, and our money talks. These days there’s a clean option to switch out every product in your makeup routine, so it’s never been easier to avoid controversial ingredients.

But I also wanted to help you sort out your options. The following products have received high marks from professional makeup artists — who have seen and used it all — so you can start cleaning up your cosmetics bag.

ILIA Beauty

Ilia Beauty is focused on creating clean, pure products with organic bio-active botanicals that nourish skin as they wear. From lipstick to eye shadow and multiple base products, Ilia’s products give you a luxurious feel, look, and wear, while being some of the cleanest makeup you can use.

Puckey is a huge fan of the brand, spotlighting many of its products. “I love how smooth the Fade Into You Powder feels and how it really disappears on the skin. The Illuminators come in three shades that work for a variety of skin tones. I like that it comes in a stick form for easy application.”

“I love the Beauty Essential Shadow Palette in Prima, which has four great, neutral, everyday shades, including my favourite beige shade, and the Satin Cream Lip Crayons have a semi-matte finish and are all super easy to apply,” he adds, calling out the deep, burgundy shade 99 Balloons as a favorite.

(Shop Now)

100% Pure Beauty

100% Pure Beauty has a full collection of skin care, makeup, hair, and body products, all made with natural ingredients. The brand is serious about the way it sources its ingredients, too, using a strict methodology to determine and confirm that its products contain no synthetic ingredients. In the past, I’ve been a big fan of its Coffee Bean Caffeine Eye Cream, and I love that its foundations are available in a wide range of shades.

Makeup artist Benjamin Puckey is a big fan of the brand’s lipsticks, telling Allure “100% Pure Cocoa Butter Matte Lipsticks come in such beautiful, bold, matte shades that you forget you’re working with a natural brand.”

He calls out the shade Sonora Red as one that “really packs a punch.”

(Shop Now)

Kosas

Each Kosas product is made with active botanicals and balanced with safe synthetics, giving you luxury formulas, beautiful pigments that flatter a multitude of skin tones, and they all look as good as they feel. The beautiful face duos are available in both cream and powder formulas, each including a blush and an illuminator that complement each other and boost your face’s luminosity and glow.

The lipsticks are also not to be missed. Puckey tells Allure, “Kosas has a line of all-natural lipsticks in super chic black packaging. Rosewater (a dusky rose) and Thrillest (bright poppy red) are my favorites.”

(Shop Now)

Bite Beauty

Did you know that Bite Beauty is natural and organic? I always forget. These luxe lipsticks are made with 12 different oils, as well as while pearl, silk, red wine, and organic butters; the result is a lipstick that’s incredibly creamy and hydrating, long-wearing and even has benefits from antioxidants for a product that’s actually good for your lips.

“No one does the range of bold color options in the right creamy/waxy base the way Bite does,” makeup artist Katey Denno explains. “They also make a lot of corresponding lip liners, which, until they filled it, had been a big hole in the marketplace.”

(Shop Now)

Tower 28 Beauty

Newer to the natural scene, Tower 28 Beauty is becoming a fast favorite among makeup artists, beauty editors, and influencers alike. The whimsical packaging, quality ingredients, and vegan and cruelty-free promise are just a few of many reasons to love this L.A.-based brand, which prides itself on making products suitable for ultra-sensitive skin types. In fact, it’s tagline is #ItsOkayToBeSensitive, which is pretty clever if you ask me.

“Their products are so good for sensitive skin!” says makeup artist Robin Black, who battles rosacea. “I love their SOS Face Spray, cream blushes, and highlighters, and their cheek and lip products are getting lots of buzz for good reason. They’re so pretty on and so easy to use.”

(Shop Now)

Lilah B. 

One of the innovators of the now popular and chic swivel compact, Lilah B. is all about creating simple, multipurpose beauty products with clean formulas. Without gluten, sulfates, or parabens, and packed with aloe and botanicals, these products take to skin beautifully, feel luxurious and nourishing, and look amazing on your face and on your vanity.

(Shop Now)

Juice Beauty

Juice Beauty takes special care to ensure that its ingredients are certified organic so that no toxins, pesticides, synthetics, or fertilizers make it into its products. Starting with a base of organic botanical juice (hence the name), without any petroleum fillers or added water, each product is packed with antioxidants and concentrated skin-care benefits.

Denno is especially a fan of the Juice Boost Illuminator + Bronzer Duo. “Finely micronized shimmer particles add the perfect amount of highlight, no matter what your skin tone. [It] can be used directly on all areas you highlight: cheeks, Cupid’s bow, bridge of the nose, inner-eye corner, lid, clavicle, shoulders, or can be mixed into foundation to give an overall more glowy look,” she suggests.

“This stuff is unlike any other green beauty highlight product in that it dries completely (and quickly).”

(Shop Now)

Lawless

The Lawless tagline is “Clean AF,” and the brand means it. Its liquid lipsticks are formulated without carcinogenic, toxic, hormone- or endocrine-disrupting ingredients. If people ingest up to five pounds of cosmetic chemicals every year, Lawless is trying to make sure that its products — that you put directly on your mouth and skin — are as safe as possible.

(Shop Now)

RMS Beauty

Stemming from the founder’s own need for clean-beauty products free of toxic chemicals and metals, RMS Beauty is a line of ultra-luxurious, pared-down multitaskers that have become favorites in the industry. It’s a bit like a grown-up Glossier, with rich formulas, bright colors, and twinkling shimmers that make a welcome addition to any beauty routine, no matter how simple or complex it may be.

The line’s hero product is the Living Luminizer, a highlighter in a pot, that you tap onto the high points of your face, as you do, for a glow that is equal parts natural and ethereal. It pairs well with any product you put it on top of (or under) and wears like it’s a part of you.

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Milk Makeup

Since it’s inception in 2014, Milk Makeup has become a major power player in the vegan and cruelty-free beauty category. With innovative products that are as pretty and fun to use as they are effective, it’s easy to see why so many people adore the brand. Speaking of which, makeup artist Quinn Murphy, who works with stars like Kristen Bell, Julianne Moore, and Karlie Kloss — among myriad others — tells Allure it’s one of his top-favorite natural beauty brands. If you’ve yet to try anything from Milk, the Hydro Grip PrimerKush Mascara, and Glow Oils (pictured above) are all great products to start with.

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Beautycounter

With a tagline like #BetterBeauty, Beautycounter strives to use only the safest ingredients possible and none of the nasties. It even has what it calls “The Never List,” which includes harsh chemicals, dangerous preservatives like formaldehyde, and synthetic flavors and fragrances. The brand offers makeup, skin-care, and bath and body products, as well as an array of kits for men, babies, and traveling. Schlip is especially partial to its eye makeup products — specifically, the Velvet Eyeshadow Palette, which is a best-seller and excellent for creating a wide range of natural, everyday looks.

(Shop Now)

Rituel De Fille

Founded by three sisters in Los Angeles, Rituel De Fille is known for its witchy aesthetic and magic-inspired formulas. “They have amazing products with minimal ingredients and really interesting colors,” says Black, who’s a huge fan of the brand. “Standouts are the Eye Soots, but the lip and skin products are also great… they hold up well on camera, too, so perfect for Zooming!”

If you love cream-based products, you can’t go wrong with any of its Inner Glow Créme Pigments or Enchanted Lip Sheers, both of which come in a variety of mesmerizing shades that suit most skin tones.

(Shop Now)

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