The First Look At Selena Gomez And Alissa Ashley’s Rare Beauty ‘In My Prime‘ Campaign

Selena Gomez and her Rare Beauty line kicked off the spring by launching its gorgeous new eyeshadow palette. Now, the beauty line is upping its primer game with its new Always an Optimist Pore Diffusing Primer—and celebrating the launch with a stunning In My Prime campaign shot by beauty influencer and photographer Alissa Ashley. 

Gomez handpicked Ashley to capture her subjects “in their prime.” In the video above, Ashley and Gomez discuss their career journeys and what they envision for the campaign. 

Welcome to Artist Spotlight #54 series on my blog.

“I had this idea for a campaign, and it was going to be called In My Prime, and I wanted it to be a photography series of basically people showcasing who they are in their prime, whether they’re just wearing the primer and nothing else or they do a full face of glam from the eyeshadow palettes,” Gomez told Ashley. “I just wanted it to be about being in your prime and how you feel more than how you look. I thought your photography was incredible, and I thought this would be a right fit, that we would get to do this together, and I want you to have full creative control, which is the best part because I kind of can step back and see what you do.”

Ashley told Gomez that photography had been a longtime passion of hers: “I’ve always liked photography, and my aunt bought my first camera off of eBay from this random guy. But I really, really liked it. And then somehow, some way, I got into makeup. I think it was maybe because I watched my mom do it, and I liked that a lot and then I went to college a little bit, but then I was like, ‘okay, this isn’t really feeling fulfilling,’ and I knew I wanted to do more makeup stuff and then people would ask me to do YouTube videos. [And I was like,] okay, I guess I’ll do that too so I did that and then I don’t know, I feel like it just happened so quickly.” Ashley’s career took off, and at this point, Ashley has 1.1 million Instagram followers and over 2.08 million YouTube subscribers.

Ashley added that in 2019, “I reached a point in my influencer, YouTube career where I feel comfortable and now I want to feed more of my photography passion.” Initially, Ashley was known for her self-portraits, but “I wanted to take pictures of other people.…I get more enjoyment out of that these days because it’s different. It’s weird. Being in front of the camera, it’s natural now, but being behind is just so much more fun.”

Ashley’s In My Prime campaign, with its first look images debuting on ELLE.com, is a first for Rare Beauty. “We’ve never done anything like this, so it’s going to be really exciting, and I think that it’ll be an opportunity for a bunch of other people to see you and to see the work you’re doing, and I think that it’s going to be a blast,” Gomez told Ashley.

Ashley, with full creative control over the shoot, photographed two subjects for the campaign, Chloé Vero and Deli Lèvon, wearing the primer. (Photos above).

Ashley spoke ELLE.com about why she tapped Vero and Lèvon for the shoot. “I was drawn to the campaign concept at first,” she said. “I love celebrating the idea of ‘in my prime’—when you’re in your in flow, feeling your best. It’s the way I feel when I am behind the camera. It’s my passion and Selena recognized that! I wanted to work with Chloé because her story, as a model who’s also a talented bass player, is so unique. And I came across Deli Lèvon on Instagram! His personality shines through his images; I wanted to use this campaign to get to know him better.”

Rare Beauty’s Pore Diffusing Primer is a light-weight gel, made with hyaluronic acid and a botanical blend of lotus, gardenia, and white water lily, that helps soothe, calm, and nourish skin of all types. It’s the product to start makeup application with and gives skin a matte texture, blurs pores’ appearances, and helps keeps your makeup on longer. It’s one of Rare Beauty’s biggest makeup essentials and available at Sephora, Sephora’s JCPenney locations, and on Rare Beauty’s site.

ALWAYS AN OPTIMIST PORE DIFFUSING PRIMER

Buy on their website $26

RARE BEAUTY WEBSITE
RARE BEAUTY AT SEPHORA
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ALISSA ASHLEY ON YOUTUBE
ALISSA ASHLEY PHOTOGRAPHY INSTAGRAM
ALISSA ASHLEY ON INSTAGRAM

ELLE article

Mented Cosmetics – No One Should Be An Afterthought

“One night over a glass of pinot, we sat down and asked ourselves why it was so hard to find the perfect nude lipstick. That conversation sparked an idea, and that idea became the brand we are building today. We created Mented Cosmetics because we believe every woman should be able to find herself in the world of beauty, no matter her skin tone. We know you’ll love being put first – because when it comes to beauty, no one deserves to be an afterthought.”

Welcome to Artist Spotlight #41 series on my blog.

“From our original nude lipsticks to eyeshadow palettes to blushes, each of our makeup products is perfectly pigMented to match your skin tones. We want all women, from light to tan to dark skin tones, to feel like they have makeup that actually works for their complexions, so we’ve created the shades to help accomplish that. Start with our shade finder to find your perfect match and then begin building your collection today! We guarantee you’ll find your new go-to or a fun addition to your makeup routine.”

Lip Products

Buy Here

Face Products

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High Brow Pencil

“Our High Brow Precision Pencil gives you the definition you want while staying put all day. It’s waterproof, precision-tipped, and lasts for 10+ hours.”

Buy $15

Cheek Products

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Eye Products

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Nude Nail Collection

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Accessories

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When it comes to inclusivity – Mented has got you covered!

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MENTED COSMETICS ON INSTAGRAM

Rare Beauty’s Spring Collection Is A Master Class In Makeup Minimalism

I’ll be honest: I’m highly skeptical when it comes to beauty brands founded by celebrities. But Selena Gomez has proven me wrong with her brand, Rare Beauty, and it’s now dropping a new spring collection. 

The line features four brand-new Rare Beauty products: Stay Vulnerable Melting Blush, Stay Vulnerable Glossy Lip Balm, Stay Vulnerable Liquid Eye Shadow, and the Stay Vulnerable All-Over Eye Shadow Brush. With the exception of the brush, all of the products have the exact five-shade range with names that pretty much speak for themselves: Nearly Apricot, Nearly Rose, Nearly Neutral, Nearly Mauve, and Nearly Berry. In short: This collection is a makeup minimalist’s ultimate fantasy.

And thanks to the brand, Allure editors got to try the line before anyone else to give us the early reviews. Below, see a breakdown of the products, how they perform, and whether or not they’re worth backtracking on your New Year’s resolution to buy less stuff. Spoiler alert: They probably are. 

Stay Vulnerable Melting Blush, $21

“I was biased the second I opened the retro-looking compact, but I have to hand it to this blush formula: Using the word “melting” in the name was a very intentional choice because that’s exactly what these blushes do upon touch. And that texture (combined with tons of pigment) is exactly what makes it so easy to apply either with fingers or a makeup brush.” 

Thorne’s on the exact same page, even though cream blush isn’t exactly her thing. “I’ve recently gotten into cream blushes, but unfortunately some formulas are a bit too sheer for my brown skin,” she says. “These blushes didn’t come to play any games. They leave a healthy dose of pigment on the checks. I love how creamy and blendable they are.”

Stay Vulnerable Glossy Lip Balm, $18

Rare’s new lip products are a little mystical because you truly can’t limit them to one category. They have the nourishing quality and balmy consistency of a lip mask but they shine like a gloss — plus, they have just enough pigment to qualify as a lip tint. “Because they’re so simple and comfortable, I know they’re quickly going to become one of my go-to products for last-minute, Zoom-meeting makeup. The best part’, as Thorne will tell you, “is that anyone can wear any of these shades and get the same slight color and high shine.”

“The neutral and berry shades spoke to my soul the most, but I really liked the neutral shade because, despite the sheerness, its gorgeous caramel hue looked lovely on my lips with some brown liner,” Thorne says. 

Stay Vulnerable Liquid Eye Shadow and All-Over Eye Shadow Brush, $20 and $15

Neither editors are frequent users of liquid eye shadows, but this formula is so easy to use it has convinced them to change their view. “The eye shadows are basically identical in shade to the blushes and glosses, but these are far thicker, creamier, and pigmented (as they should be). You get full-color payoff in one or two swipes; from there, you can let it dry down or blend it out to a subtle, sheer finish.”

And that’s where the All-Over Eye Shadow Brush comes in. It’s got a fluffy, tapered tip so application requires only two steps: Swipe some shadow all over the lid then wipe the brush lightly back and forth until it’s all blended out. 

Shop on RareBeauty.com

ALLURE article

DANESSA MYRICKS BEAUTY

Self-Taught. Makeup Artist. Photographer. Entrepreneur. Founder. Mother. Black woman.

In a world focused on labels, Danessa Myricks has continuously broken boundaries and built a world of beauty for people from all races, ages and genders.

Welcome to Artist Spotlight #34 series on my blog.


Starting out as a self-taught makeup artist, Danessa learned how to use products in unconventional ways to create stunning looks. Ignoring industry norms, she began to teach other artists about her techniques and product selections, and created a name for herself in the beauty world. After turning heads at some of the largest brands, Danessa led product development for some of the most successful launches in history at brands like KISS and Benefit Cosmetics. But she knew the world of makeup still felt exclusive to many, so she decided to launch her own brand, Danessa Myricks Beauty. Every product developed by Danessa and her team isn’t designed for just one application. All products by Danessa Myricks Beauty are multi-functional and created to work in multiple places and on all faces. Creatively combining artistry with product manipulation, she designs and launches some of the most high-performance products on the market.

Danessa has created looks for celebrities, worked with entertainers in music and film and collaborates with other brands and artists to push the beauty industry forward. She trains makeup artists and enthusiasts worldwide and continues to create some of the most innovative and inclusive beauty products on the market. But the most rewarding part of her work is hearing from people who felt underrepresented, unseen or ignored by beauty brands who finally land at a brand made for all, Danessa Myricks Beauty.

Beauty can feel like an exclusive world. Danessa Myricks Beauty was founded on the principle that race, gender, age and personal style should not limit anyone from experimenting with makeup and discovering their signature look. When we launched we reimagined what makeup can be and developed innovative multifunctional products that work everyplace on every face. Our high-performing products give makeup artists and consumers alike the freedom to play outside the box.

“As a self-taught artist with limited resources, I had to get creative with the products I had access to. Over the years I learned how to create stunning looks while using products in unconventional ways. When I launched my own brand I knew I didn’t want to do what everyone else was doing. I wanted every person to feel like they had found a brand that represented them and gave them freedom to enjoy makeup. I love that no one else makes products like we do and we will continually strive to innovate in the beauty space.”

Danessa Myricks Beauty has taken makeup out of the box.
All are invited to discover an inclusive world of beauty with no boundaries.

SHOP THE BRAND HERE

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