14 Best Beauty Products Under $20, According to Gigi Hadid, Naomi Campbell, and More

The world of beauty can be overwhelming, as much for our cabinets as our wallets. But rest assured: a high-powered cosmetics arsenal need not break the bank. Take it from the stars of Vogue’s Beauty Secrets, who have revealed that some of their most prized products are in fact some of the best priced. 

See La Roche-Posay’s $14 Serozinc Toner, a mattifying mist that has earned Naomi Campbell’s seal of approval. What’s more? The Kendall Jenner–beloved Mario Badescu Facial Spray—laced with soothing green tea, cucumber, and aloe—rings in at just $12; spritz it on before applying a layer of Sydney Sweeney’s go-to $16 Embryolisse Lait-Creme Concentre or a $19 hyaluronic-acid-infused primer that’s a mainstay in Jessica Alba’s Dopp kit. Gigi Hadid, meanwhile, swears by Maybelline’s Lifter Gloss. Delivering an ultra-moisturizing, ultra-shiny finish for only $7, it’s one makeup must-have that will leave you anything but high and dry.

Below, shop the best beauty products under $20 on Amazon, as chosen by Vogue’s Beauty Secrets stars Gigi Hadid, Emma Chamberlain, and more. 

Skin Care

PanOxyl Acne Foaming Wash

Shop on Amazon $9

Mario Badescu Facial Spray with Aloe, Cucumber, and Green Tea

Shop on Amazon $12

The Ordinary Niacinamide 10% + Zinc 1%

Shop on Amazon $14

iUNIK Tea Tree Relief Natural Facial Serum

Shop on Amazon $18

Embryolisse Lait-Creme Concentre

Shop on Amazon $16

La Roche-Posay Serozinc Toner for Oily Skin With Zinc

Shop on Amazon $16

Epicuren Aloe Vera Calming Gel

Shop on Amazon $15

Makeup

Lano Strawberry 101 Ointment Multi-Balm

Shop on Amazon $14

L’Oréal True Match Super Blendable Powder

Shop on Amazon $11

Honest Beauty Everything Primer, Glow With Hyaluronic Acid

Shop on Amazon $19

Neutrogena Hydro Boost Plumping Mascara

Shop on Amazon $10

Almay Smart Shade Skintone Matching Makeup

Shop on Amazon $15

Maybelline Lifter Gloss With Hyaluronic Acid

Shop on Amazon $9

Jillian Dempsey Khôl Eyeliner

Shop on Amazon $15

VOGUE article

Jessica Alba Was Ahead Of Her Time In Clean Beauty

The beauty industry has a bad habit of labeling actual change—eliminating harmful ingredients or including actual representation in imagery—as trends. Clean beauty has become a casualty of this phenomenon, which is only emphasized when brands use vague terms and greenwash their products, despite a lack of commitment to true sustainability. Hopefully, this “fad” is here to stay, with consumers continuing to demand higher quality and more eco-friendly beauty products. However, as “green beauty” is being hailed as the new cool thing, Jessica Alba and the Honest Company were one the first brands to pave the way for innovation in the space.

“No one had even heard of the word ‘non-toxic’,” Jessica Alba told ELLE.com, as she discussed the founding of her brand. Started in 2011, The Honest Company–and its later brand, Honest Beauty, which launched in 2015–were emphasizing healthy ingredients and sustainable packaging before these were common PR-manufactured buzzwords.

“Back in the day, when I wanted everything to be in packaging that’s super sustainable, it just didn’t exist,” says Alba. Prior to new innovations in the field, options for a beauty line that also cared for the environment and health of its consumers were incredibly limited. Looking back at where the state of clean beauty was just a few years ago, Alba remarks, “How is this both expensive and terrible?”

Welcome to Artist Spotlight #62 series on my blog.

Luckily, the market has come a long way, and Alba’s company has been at the forefront. Now, cartons that house Honest Beauty products are 100% recyclable or compostable, and completely tree-free. “There are no trees that are harmed,” quipped Alba. Aluminum tubes, tin compacts, and refillable jars are being implemented for customer favorite products, and all orders from Honest.com are now carbon-neutral. And that’s just a snapshot of the changes the brand is implementing, now that more options are available.

Despite having a head start on the conversation surrounding sustainability in the beauty industry, it can still feel like an uphill battle. Along with pricey product stability testing, figuring out the best way to streamline production, and making sure the consumer had the best experience with the products, another major obstacle was raising the bar of manufacturing partners, who create the components for the brand. “They even had to implement new machinery that they didn’t have before, in order to fill our products in the more sustainable packaging,” says Alba. The goal, besides making products for Honest Beauty, was to create an infrastructure “so that they can offer it at more accessible prices to more companies, including us.” 

Along with new packaging and sustainability goals, Honest Beauty is continuing to create new products that combine efficacy with its planet-centered goals. Their new Daily Defense Collection, which launched on July 19th, features a waterless cleanser, purifying toner, and setting spray, and was created to be integrated into anyone’s daily routine. And like the rest of their line, all these products were created with a focus on sustainability. 

While the goal may be to become one hundred percent green, there is still so much work ahead. Continuing to invest time and money into creating and innovating clean alternatives–and make them available to as many brands as possible–isn’t a goal that can be checked off easily. And yet, it’s essential to keep working towards it, even when small changes may feel feeble. As Alba puts it, “This is just common sense. You should just care about your planet, the ocean, people’s health.” 

And as more beauty brands feel the pressure to address their consumers’ demands for cleaner, more sustainable beauty, the more it’s apparent that Alba and Honest Beauty were ahead of their time.

“We’ve always cared about this stuff,” says Alba. “It’s just, the marketplace has finally caught up to us.”

SHOP HONEST BEAUTY

ELLE article