Jonathan Van Ness’s 5 Beauty Commandments To Live By

What’s that you hear? Beauty vloggers around the world shaking as Jonathan Van Ness enters the YouTube arena. Van Ness, the grooming expert on Queer Eye and host of his very own podcast “Getting Curious,” is joining the ranks of the mascara-wielding and palette swatching elites with the debut of his new YouTube channel entitled JVN Beauty. The industry vet (he’s been doing hair professionally for over ten years) will do what he does best— chop, curl, dye, and braid his hair and that of his family and friends. But, Van Ness wants to ensure us all that it doesn’t stop just there. The channel will cover all types of beauty, from skincare to wellness, with the ultimate goal of each viewer feeling seen in the content. 

Ahead of the launch, JVN sat down with ELLE.com to share a few of his beauty commandments. Plus, take an exclusive first look a the new channel above.

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Always Have a Mantra Moment

As an added rite to combine inner and outer beauty, Van Ness turns to mantras. “You want to be present when you’re putting on your skincare. Often, it’s going into a positive affirmation, mantra moment where it’s like, I’d just be saying like, ‘Thank you body. Thank you for getting me through. Thank you for doing everything you’re doing.’

For Van Ness, celebrating skincare or hair rituals is more than just the end result. “Part of what makes you look beautiful is when you’re experiencing life and connected to your joy and your passion,” he says. “Sometimes, that’s not all skincare and haircare and makeup. Sometimes for me, it’s a lot of cats. It’s a lot of gardening. It’s a lot of figure skating and a lot of gymnastics.” Paired with therapy, a soothing beauty ritual works wonders for JVN’s mental health. “It’s a time where I’m giving myself a look over and just getting into gratitude and clearing my mind.

Go Back to Your Roots

Though Van Ness has become a pioneer in every sphere he enters, his background is behind the salon chair. “I want to share what I’ve learned. I did hair full time from the time I graduated from hair school in October of 2006 until April 2018. That five and six days a week for 12 years.” So be prepared for some high-quality hair content coming from JVN’s channel. “It’s been such a long time since I had my hands in hair. I was like, I miss doing hair, and I miss salon life. I miss talking about hair and thinking more about hair.

Slather On SPF 

No UVA or UVB rays are allowed in this house. Van Ness’ best skincare advice? Wear sunscreen every day. “The sun does not come into play anymore,” Van Ness warns. “I really, really, really love a gorgeous mineral based sunscreen because I just love that thick protective vibe that mineral sunscreen can give me. I love them. I also just got really into the powder sunscreen to refresh, so I don’t have to go over my skin with a cream every few hours outside, which I really wish that I would have used sooner.”

Invest In A Good Haircut

While some people may be horrified about a three-digit price tag on a haircut, for JVN a good haircut is like a wise investment. “I think that people that aren’t hairdressers do take for granted and don’t realize that especially if it’s a long layer haircut, like this 150 bucks, you shouldn’t need to get another haircut for six months. Really, it ends up being 150 divided by six. It’s like 30 bucks a month. Honey, it’s a fire sale.”

“Everyone Is Gorgeous”

Though he’s known for giving off-the-cuff beauty advice in his Instagram comment section, Van Ness hopes that this new medium will become a reference guide for all things haircare, skincare, and self-care. “I can’t wait to share it with everyone,” he tells ELLE.com. “Whether you’re like a brand new beauty beginner or you’re someone who has been into this for decades, I want there to be something that’s in there for everyone and a place for everyone to feel welcome and to learn.” 

JVN’s channel is dedicated to making sure everyone feels welcome and beautiful for anyone who feels like the beauty community has often had a narrow focus. “Everyone is gorgeous. I want everyone to know that they’re gorgeous.

ELLE

Jonathan Van Ness’ Hair Health-Focused Products Are Officially Available on Amazon

It’s true: You can now add JVN Hair to your Amazon cart. Jonathan Van Ness’ buzzy haircare line recently launched at the retailer, where everything from the brand’s volumizing shampoo and conditioner to hair treatment oil is available. 

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JVN Hair initially launched last summer and has since skyrocketed in popularity. Its products have racked up thousands of reviews and even won several beauty awards. The Queer Eye star created the line with hair health, effectiveness, and clean ingredients in mind. “I think education is a really central important temple for us,” Van Ness previously told InStyle. “We really want to help people learn how to style their hair and achieve all sorts of different things. So we’re starting off with simple products that are multi-functional.

Everything in the JVN Hair collection is free of silicones and sulfates and instead formulated with a natural silicone-alternative, hemisqualane, which controls dry, frizzy hair and prevents breakage. One of the most popular JVN Hair products is the Complete Pre-Wash Scalp Oil, which shoppers call “liquid gold” because of how effectively it leaves hair “super soft,” “vibrant,” and “strong.” Made with rosemary, basil root, and turmeric extracts, it soothes and calms the scalp while promoting hair growth.

Shop now: $28; amazon.com and jvnhair.com

Another shopper favorite for “silky smooth” strands is the Instant Recovery Serum, which has Drew Barrymore’s approval. The star said in an Instagram video that the JVN Hair serum has “saved” her “fried” hair. The post-shower heat styling treatment is formulated for damaged and chemically treated hair (AKA, those who frequently experience split ends and breakage).

Shop now: $28; amazon.com and jvnhair.com

And if you’re looking for an easy volume boost, customers say the caffeine-infused JVN Hair Embody Daily Volumizing Shampoo is a “miracle” for “flat hair” that needs a lift. “I just used this and my hair feels the way my organs do after I finally drink water at 3 in the afternoon instead of just iced coffee — it is absolutely thriving,” one shopper wrote.

Shop now: $18; amazon.com and jvnhair.com

Grab some JVN Hair on Amazon along with your weekly Amazon groceries — your hair will thank you.

INSTYLE