7 Black-Owned Beauty Brands to Shop at Sephora

Sephora became the first brand to join the 15 Percent Pledge. The initiative, created by Brother Vellies designer Aurora James, asks major retailers to pledge at least 15% of their shelf space to black-owned businesses. “So many of your businesses are built on Black spending power. So many of your stores are set up in Black communities. So many of your sponsored posts are seen on Black feeds. This is the least you can do for us. We represent 15% of the population and we need to represent 15% of your shelf space,” James wrote in the post that launched the pledge.

“We recognize how important it is to represent Black businesses and communities, and we must do better. So, we’re starting now,” Sephora wrote in an Instagram post, announcing their participation. This is hopefully only the beginning of real change to come within Sephora, and other major brands like it.

If you’re looking for what brands to support even before the 15% pledge kicks into full gear, here are 7 Black-owned beauty brands you can shop on Sephora to continue to support the Black community.

Fenty Beauty by Rihanna

Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.

Shop at Sephora

Pat McGrath Labs

“This is the golden age of makeup. PAT McGRATH LABS is my Golden Revolution. The entire planet is just as cosmetics obsessed as I’ve always been. Makeup is a movement. Makeup is mesmerizing. Makeup is major. Mantra-esque, three words have repeated over and over in my mind ever since I was young. Obsession. Inspiration. Addiction. Those words became my guiding principles, my manifesto as I brought this brand to life . I wanted to capture, in a quartet of exquisite palettes, 50 legendary lipsticks, a divine dozen eyeliners and five fetish-worthy lip pencils, The Power of Transformation, The Power of Beauty;  The Power of Makeup.” – Pat McGrath, CEO & Founder of PAT McGRATH LABS

Shop at Sephora

Briogeo Hair Care

After an early-twenties move to New York City forced Nancy to trade out her homemade essentials for the store-bought variety, she quickly realized that the natural hair care on the market simply did not live up to its performance claims. Armed with a tiny East Village studio apartment, her grandmother’s coveted beauty recipes and a rockstar natural chemist team, Nancy Twine founded Briogeo Hair Care.

Shop at Sephora

Adwoa Beauty

“Adwoa beauty is a modern, non toxic, gender neutral beauty brand catering to multi-cultural hair textures. buying hair products is a choice, not a command. we empathize with your experience in using tons of products that failed to deliver the results. we’ve created a highly effective collection of products with ingredients that are concentrated, working with nature and science to bring you immediate results. we are committed to being transparent with our ingredients.”

Shop at Sephora

GOLDE

“Our products are daily essentials for inner and outer radiance, because beauty and balance start from within. Golde was founded by Trinity Mouzon in 2016 with the vision of making self-care more inclusive, engaging, and fun. Our products are infused with single-origin turmeric, a potent super-herb recognized for its beautifying, healing, and mood-boosting properties.”

Shop at Sephora

KNC Beauty

“Whether it’s with an eye mask, a lip mask, or a lip scrub, we’re all about keeping you naturally cute and effortlessly fresh. We think you’re dope just the way you are, but we’re here to give you that little bit of extra. Chill with us for 15-20 minutes, and we’ll put stars in your eyes and kisses on your lips.”

Shop at Sephora

Shani Darden Skin Care

Considered the secret behind Hollywood’s most flawless faces, expert esthetician Shani Darden sets herself apart with her results-oriented approach to skin care. Her passion for simple, yet effective solutions has earned her clients’ trust and respect in a town where beauty, health, and wellness standards are high.

Shop at Sephora

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16 of the Best Under-Eye Patches to Banish Puffiness Once and for All

As it turns out, that extra glass of Gut Oggau rosé may not be the only reason your morning eyes resemble those of Bridget Jones after a bender. Pollution, poor sleep, inadequate makeup removal, and hot, dry indoor air are all among the root causes of puffiness, says Hollywood facialist Mila Moursi.

So, too, are heavy eye creams, which can overburden skin at night and lead to swelling the next day. “The skin around the eyes is so thin and fragile, but sometimes people treat it like it’s leather,” explains Moursi, who suggests applying a light, breathable, gel-based formulation in the morning with a gentle massage.

Yet the real “cure,” she continues, is one that’s also an Instagram phenomenon: eye masks. Though not intended for everyday use, they offer a “boost” to the under-eye area on especially swollen mornings, Moursi notes. The latest wave of products pack a host of depuffing, fine-line–plumping actives, from caffeine and rejuvenating rose quartz to 24-karat gold.

Here, the best under-eye patches to stock up now.

BeautyBio Bright Eyes Collagen-Infused Brightening Colloidal Silver Eye Masks

A pair of eye masks that de-puffs and brightens the look of eyes while diminishing the appearance of fine lines. A favorite in the Vogue office, BeautyBio’s collagen-infused gel masks—made with illuminating pearl and colloidal silver—fake the appearance of a full-night’s rest, even if life is running at a breakneck pace.

Buy at Sephora $40

Chanel Le Lift Firming Anti-Wrinkle Flash Eye Revitalizer

A two-step eye care system that starts with an intense roll-on serum followed by hydrogel patches for immediate revitalization and radiance. Consider Chanel’s luxe firming two-step system—a roll-on serum and hydrogel patches stamped with the French house’s logo—the 2.55 of eye care.

Buy at Nordstrom $130

Knesko Skin Rose Quartz Eye Mask

Rose Quartz Antioxidant Eye Mask Collection use GEMCLINICAL® technology which blends the special properties of precious minerals and gemstones with proprietary skincare formulas packed with active and clean ingredients. All the products are then charged with loving, healing Reiki energy promoting a state of total relaxation and well-being. Who could say no to these pretty-in-pink eye masks that target dark circles and dryness while simultaneously opening the heart chakra with their Reiki-charged rose quartz?

Buy at Neiman Marcus $48

Joanna Vargas Bright Eye Firming Mask

A soothing eye treatment that revives the delicate skin under your eyes. Experience celebrity facialist Joanna Vargas’s sought-after touch from the comfort of your own couch with these brightening eye patches, which are the go-to among many a Hollywood starlet.

Buy at Dermstore $60

KNC Beauty Retinol Infused Eye Mask

A eye mask set that will give you hydrated, de-puffed eyes without all the harsh chemicals. Free of sulfates and parabens, these all-natural eye stickers—shaped like shooting stars and infused with gold, rose flower oil, and bitter cherry extract—deliver a double-tap-worthy glow.

Buy at Sephora $25

Klorane Smoothing and Relaxing Patches

Once carried back from Parisian pharmacies by the trunk-full, Klorane’s petite patches, laced with anti-inflammatory cornflower, are the not-so-secret weapon of French girls (and those who aspire to be).

Nannette de Gaspé Eye Masque

Don’t let Nannette de Gaspé’s dry mask fool you: the patterned woven fabric, which slips over ears and extends across the face, may be made for Instagram, but its active blend also delivers real-life results—no filter required.

Verso Eye Reviving Mask

A moisturizing hydrogel mask with Retinol 8 that provides energy to the skin area around the eyes. Erase last night’s sins with Stockholm-based Verso’s moisturizing mask, which is formulated with a unique retinol complex to supercharge the delicate area around the eyes.

Buy at Nordstrom

Shiseido Benefiance WrinkleResist24 Pure Retinol Express Smoothing Eye Mask

A set of powerful eye masks that hydrate, brightens the appearance of dark circles, and smooths the appearance of fine lines in as little as 15 minutes. Shiseido’s Benefiance pads pack a one-two punch: In addition to smoothing the appearance of wrinkles near the eyes, they can also target laugh lines when placed around the mouth.

Buy at Sephora $70

Wander Beauty Baggage Claim Eye Masks

Shine bright with Wander Beauty’s gold foil eye masks, which reduce dark circles with the help of jojoba seed and lavender oils—and zero slip.

Buy on Amazon

Mila Moursi Triple Action Eye Contour Mask

Stay red-carpet-ready thanks to Jennifer Aniston’s facialist, Mila Moursi, whose bio cellulose patches are made with apple stem cells, royal jelly, and calming ginger root to naturally lift the under-eye area.

Buy at Neiman Marcus

100% Pure Bright Eyes Mask

A hydrogel eye mask that brightens, revitalizes and hydrates the delicate eye area. Packed with organic aloe, cooling cucumber, and vitamin C to instantly quench dehydrated cells, 100% Pure’s verdant biodegradable mask is a green juice for the eyes.

Buy at Dermstore $7

Skyn Iceland Hydro Cool Firming Eye Gels

Infusing skin with Icelandic glacial waters and advanced antioxidants, these crescent-shaped masks deliver a blast of cool for rested and refreshed eyes.

Buy at ULTA $32

Estée Lauder Advanced Night Repair Concentrated Recovery Eye Mask

An intensely concentrated eye mask to rejuvenate eyes after life’s stresses and instantly reveal a fresh, more rested, luminously youthful look. Stave off signs of aging with Estée Lauder’s celebrity-approved reparative eye treatment, a must-have for frequent travelers and evening revelers alike.

Buy at Sephora $42

Kat Burki KB5 Eye Recovery Masks

A pre-moistened eye mask that calms and soothes skin while decreasing puffiness and lightening undereye circles. Made with cold processing technology, Kat Burki’s KB5 Recovery Mask—with its anti-aging blend of smoothing silk amino acids and protective avocado oil—is the perfect treat for tired eyes.

Buy at Nordstrom $90

Boscia Vegan Collagen Microcrystal Eye Mask

Two sets of hydrating microcrystal eye masks, that contain approximately 900 crystals each, help visibly plump and reawaken fatigued eyes while diminishing the look of fine lines and wrinkles. The microcrystals are enriched with a super-blend of Vegetable Collagen, Hyaluronic Acid, and Argireline® Peptide that dissolve deep into the skin’s surface to deliver a targeted dose of visibly restoring, plumping and youth-enhancing benefits for eyes that look well-rested and renewed. Boscia’s new vegan plumping patches—dotted with nearly 900 crystals—offer a fast fix after a long night out. Pro tip: Store them in the fridge for an instant chill upon waking.

Buy at Neiman Marcus $28

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