CoverGirl Launched Clean Fresh, an Affordable, Vegan Beauty Line

The clean beauty market is on track to make $22 billion by 2024. Those environmentally conscious beauty enthusiasts may have already swapped out some of their old products for ones that are better for the planet, but CoverGirl is looking to make the jump to clean beauty easier and cheaper than ever with its newest range Clean Fresh.

Clean Fresh is formulated without talc, parabens, formaldehyde, phthalates, mineral oil, or sulfates, according to a press release. It’s also completely vegan, and since it’s CoverGirl, we also know it’s cruelty-free and doesn’t test on animals.

The range is made up of four new products: Skin Milk Foundation, Cream Blush, Cooling Glow Stick, and Lip Oil. Together, they’re designed to let you create a full face of makeup — perhaps your first full face of entirely cruelty-free/vegan/clean makeup.

First up is Skin Milk, a liquid foundation that uses coconut and aloe for a dewy, moisturizing finish. It’s launching in 14 shades with an even split along the shade spectrum. Once your foundation is on, you can go in with the Cooling Glow Stick. Choose between four shades of shimmery pink designed to highlight cheekbones or anywhere else in need of some sparkle. Add color with the cream blush, then finish up the look with the high-shine, tinted lip oil.

CoverGirl Clean Fresh Cooling Glow Stick ($11)

CoverGirl Clean Fresh Skin Milk Foundation ($12)

CoverGirl Clean Fresh Cream Blush ($11)

CoverGirl Clean Fresh Lip Oil ($11, available exclusively at CVS)

Covergirl Clean Fresh Hydrating Concealer ($10)

Covergirl Clean Fresh Pressed Powder ($11)

Covergirl Clean Fresh Mascara ($11)

Covergirl Clean Fresh Prep & Set Water Mist ($10)

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Treat Your Lips!

I’ve tried SO many different lip balms, chapsticks, lip scrubs, treatments, etc. But the ones that I’ve found to work best for different situations are:

  • NIVEA Hydro Care – very hydrating traditional lip balm (doesn’t disappear in minutes, like EOS…)
  • Burt’s Bees Tinted Lip Balm – very nice for no-makeup days, provides a sheer tint of colour with long-lasting moisture from 100% natural ingredients, comes in a wide variety of shades
  • MAC Lip Scrubtious – my favourite lip scrub, comes in a variety of scents, works like magic with my (or clients’) lips
  • Wet’n’Wild Lip Scrub – a great drugstore alternative to the MAC one, comes in a couple other scents
  • Vaseline Lip Therapy – although I’m not a fan of using pot/tub lip treatments, I still use this one due to its intense hydration and repair qualities
  • NYX #thisiseverything Lip Oil – a lightweight, slightly tinted lip oil that provides a good balance of moisture/treatment and glossy shine
  • MAC Lip Conditioner – an emollient-based balm that conditions lips, locks in moisture, and gives a soft shine
  • MAC Prep + Prime Lip – a colour-free lipstick base that adds light moisture, smoothes, and refines. Works amazingly under liquid lipsticks!

When working on clients, I always moisturize the skin and apply any of the needed lip treatments/prep products at the very beginning, and giving them time to sink in and do their job.

What are your favourite lip treatments? Let me know in the comments below!