For decades, South Korea has been famous for innovative beauty exports like cushion-compact foundation, BB cream, and sheet masks. Known for their “skin first” approach, K-beauty brands like Belif, Peach & Lily, and Glow Recipe have become staples for skincare obsessives who want quality ingredients and packaging at an affordable price point.
From cleansing micellar water to hydrating essence, here are the best K-beauty products to try now.
Everyday Essence Face Serum
Packed with hyaluronic acid, ceramides, and minerals, this gel-like essence quickly absorbs into skin to deliver deep hydration.
These days, masks are as ubiquitous as hair tools and CBD-spiked skin care. Not surprisingly then, there’s been an influx of options hitting the mask market made specifically for your lips. Ahead, find 18 amazing lip masks of every variety — balms, gels, and sheets. Slather them on while you sleep, mid-commute, or before swiping on a bold lip you need to last all night. Get ready for smoother, softer-looking lips.
Summer Fridays Lip Butter Balm
Summer Fridays’ Lip Butter Balm isn’t technically called a mask, but it sure feels like one. The ultra-rich consistency coats lips in a blanket of soothing butters, including shea and murumuru, which are known to nourish dry skin. It also contains vegan waxes that make the formula extra thick and satisfying to use — especially if you’re struggling with severely dry or cracked lips. The subtle vanilla flavor definitely doesn’t hurt either.
Available in three lip-enhancing hues, Tarte’s Sea Jelly Glaze Anytime Lip Mask is perfect for anyone who loves a little tint to their lips. Infused with hyaluronic acid to quench dry lips, along with avocado, jojoba, and argan oils to lock in moisture, it leaves lip supple, soft, and smelling sweet.
Milk Makeup’s Melatonin Overnight Lip Mask features hyaluronic acid and a blend of goji, acai, blueberry, and blackberry extracts for their powerful antioxidant benefits. It not only smells sublime, but makes lips look plumper, softer, and smoother after just one use.
Henné’s Organics Lip Mask is made with ultra-nourishing oils like rosehip, avocado, sweet orange peel, and jojoba (that’s four of many) and comes from a brand fully devoted to lip care, so you know it’s legit. Its light, citrus-and-vanilla scent sends it over the edge. The best part? Leave it on as you choose — lip masks like this one don’t have a limit since their sole purpose is to soothe, plump, and moisturize.
Sara Happ is renowned for her sublime lip treatments and The Sweet Clay Lip Mask is no exception. Comprised of deep-cleansing bentonite clay, nourishing shea butter, and an Ayurvedic herb known as Swertiamarin sourced from the Himalayas, this mask means business. Its bubblegum-pink hue will makes your lips look like you’ve caked them in icing while you wear it, but that’s a bonus if you ask me. Apply it weekly — or nightly — for soft and supple lips that appear visibly smoother after one use.
Thick, luxurious, and super hydrating, this clear, jelly-like balm is like a deep conditioning treatment for your lips: Agave nectar and lanolin provide a dose of long-lasting moisture, while a hefty dose of antioxidants (literally three times the amount found in a serving of red wine) protect your pout from the elements. It’s best worn as an overnight mask, but the formula also comes in two super-pretty sheer, glossy shades (a gold-flecked rose and a cool, pinkish red) for daytime wear.
Klavuu’s Nourishing Care Lip Sleeping Pack comes highly recommended by Allure’s digital reporter Devon Abelman, who lauds it for its weightless formula and ability to bring dry, dehydrated lips back to a happy and balanced state. Enriched with avocado, sweet almond, and apricot seed oils, this Korean beauty treatment leaves lips looking and feeling instantly more moisturized after a mere five minutes.
For less than a Lincoln you can score the Burt’s Bees Lip Treatment Lip Mask, which soothes and hydrates with meadowfoam and sweet almond oils. It’s also 100 percent natural for those of you who prefer a green option.
Laneige’s Lip Sleeping Mask is an all-time Allure editor favorite. Its über-thick formula falls somewhere between a balm and a cream, and works its magic by slowly melting into your lips overnight. Come morning, lips look and feel soft, bouncy, and supple as ever. It also comes in a vanilla version, if that’s more up your alley.
While Jouer isn’t typically known for skin-care offerings, its new Overnight Conditioning & Repairing Lip Mask is a true standout I couldn’t not mention. Jam-packed with ingredients like vitamin E, shea butter, and jojoba oil, as well as hyaluronic acid to help lock in moisture, lips feel quenched for days after using it. Leave it on while you snooze for kitten-soft lips when you wake — or use in place of an ultra-thick balm for the ultimate luxury lip-care experience.
KNC Beauty’s All Natural Collagen Infused Lip Mask contains vitamin E, rose oil, and hydrating cherry extract to help plump fine lines and deeply moisturize the lips. You might remember Emma Stone’s pre-Globes selfie wearing the jelly-like lip patch, which was recommended by her makeup artist Rachel Goodwin, in order to prep the actor’s lips for the big night. Needless to say, if it’s approved by Emma and her MUA, you can bet it won’t be a letdown.
Patchology’s FlashPatch Lip Gels are similar to that of KNC’s in that they adhere to your lips, feel cool to the touch, and look slightly sheet mask-esque. The biodegradable patches feature soothing green tea extract, redness-reducing niacinamide, and peptides to help enhance elasticity and promote collagen production.
Flower Beauty’s Petal Pout Lip Mask, which just launched, is already a fast favorite. It’s portable, affordable, and, most importantly, infused with decadent mango and coconut butters to repair chapped and flaking lips.
Clinique’s Pep-Start Pout Restoring Night Mask not only comes in this unarguably cute, millennial-pink tube, but it also works like a charm on winter-worn lips. Moisturizing ingredients, like murumuru seed butter, hydrogenated castor oil, and sea whip extract go the extra mile to hydrate and simultaneously plump lips while you sleep.
Kiehl’s Buttermask for Lips is as delicious as its name implies. Chock full of nourishing ingredients like mango butter, coconut oil, and cocoa, with a creamy (not sticky!) consistency, it’s worth the splurge. Blanket your lips with a hefty coat of the stuff before bed and come morning, you’ll wake with supple, hydrated lips.
Kaplan MD’s Perfect Pout Duo feels like a dream on lips. The pillow-like balm is whipped to a dreamy, gel-cream consistency and is made of reparative ingredients like seabuckthorn berry extract and sunflower seed wax to nourish lips while you snooze.
Starskin DreamKiss Plumping and Hydrating Bio-Cellulose Lip Mask
Starskin’s DreamKiss Plumping and Hydrating Bio-Cellulose Lip Mask utilizes an innovative, coconut juice-derived, bio-cellulose technology that adheres to the lips seamlessly and feels similar in texture to Tatcha’s Luminous Dewy Skin Sheet Mask. Each one is submerged in a tropical-scented bath, which leaves lips looking and feeling juicier after just 15 minutes.
Before you scoff at the price of 111Skin Meso Infusion Lip Mask and Plumping Duo, allow me to explain why it’s worth the hefty price tag. For starters, the tiniest amount goes a long way (we’re talking the size of a pea or less here). It has also been scientifically tested (and proven effective) to give the illusion of having thicker, suppler lips after just a few uses. What’s more: It contains exfoliating ingredients, like lemon and orange peel oils, which naturally shed the top layer of skin to create an even-toned, softer surface.
If you’re a habitual nighttime lip-moisturizer, then this product is guaranteed to rock your routine. A cult-favorite of my friend group, this overnight lip mask is ultra-hydrating and buttery soft. It is less greasy than Vaseline or Aquaphor and offers a glossier, thicker texture that stays saturated throughout the night while also firming up those fine lines around your mouth.
Containing a mix of vitamin C and antioxidants, the Laneige Overnight Lip Sleeping Mask comes in five soothing flavors that are subtle but refreshing, including vanilla, berry, and sweet candy. Apart from being a friend-group favorite, this product is also a major hit with Sephora shoppers who’ve given it over 8,000 five-star reviews, with many citing chronically chapped lips and year-round use.
“This lip mask is a staple in my beauty regime,” said one reviewer. “I especially love it in the cooler months to keep my lips looking plump and moisturized, but love it equally as much in the summertime. Sometimes I use it as a gloss because I love the jelly texture!”
In polling my inner circle on their favorite features of the product, one agreed that she uses it in the daytime as well — including over lip tint or lipstick for a glossy finish. Another pointed to the unbelievable staying power this product has throughout the night, remarking that she wakes up with balmy lips that feel like she applied the product just an hour prior. This sustained saturation is a specialty of the Korean brand, which claims that the formula of this balm releases water onto your lips over an eight-hour release period, a proprietary technology they call Moisture Wrap.
Along with hydrating the skin around your lips, this mask is also proven to improve skin texture and elasticity. It can help firm up your skin and therefore decrease the appearance of fine lines and wrinkles, so don’t be afraid to paint outside the lines in your application.
In addition to guaranteeing you supple lips for all seasons, the $22 price point of this mask doesn’t push your typical nighttime chapstick budget too far off the beaten path. For a formidable solution to your parched lips, visit the links below.
When it comes to masks — for the hair, face, lips, whatever — I tend to look for three key things: hydration, lasting results, and a simple but no less significant “damn-this-feels-good” effect. If a mask delivers in the aforementioned departments, then it’s safe to say I’m going to love it. (In fact, it might just become a part of my weekly skin-care rotation or on the lineup at a spa-themed ladies night.) Hell, the possibilities are endless.
All this to say: When I first slathered on LANEIGE’S LIP SLEEPING MASK — which is basically a very rich lip balm in a jar — I knew on the spot it was deserving of a 2019 Best of Beauty Award. For starters, it smells sublime, like fresh berries, which makes sense seeing it’s packed with raspberry, strawberry, blueberry, and cranberry extracts, all of which are high in vitamin C. It also contains a proprietary technology known as “moisture wrap,” which the brand says helps lock in moisture and the active ingredients in the mask so that they’re able to deeply penetrate the lips for the best possible results.
The morning after I slept with this mask on, my lips looked — I kid you not — luscious. They were soft, supple, (kissable, if you will), and plump. What’s more: Those tiny lip lines I don’t love on myself appeared visibly diminished. So yeah, I’d consider that a pretty big plus, too. For the record, you totally don’t need to be asleep to use this mask; it looks and feels lovely applied under or over lipstick or worn on its own. Another bonus is that it’s extremely thick, though somehow manages to not have a sticky finish.
So if you’re looking for a new lip balm or treatment to give your lips to some serious TLC, I can’t recommend this mask from Laneige enough. It’ll set you back $20, which sure isn’t cheap for a lip product, but a little goes a long way so it’s bound to last you through many a dry-lipped day (and night). Pick it up here if you pride yourself in having pillow-soft lips.