Lauren Conrad Beauty Just Launched, and It’s Already Expanding to Skin-Care Products

In August, Lauren Conrad launched her beauty line, Lauren Conrad Beauty, with just five products. A month later, she’s introducing 26 more products in the makeup, skin-care, and body-care categories. Allure chatted with the entrepreneur to learn more. Welcome to Artist Spotlight #21 series on my blog.

You’d be forgiven if you think of Lauren Conrad, the businesswoman, mother, and former reality star, as a Fashion Person. She runs a clothing line, a shoe line, and a kids’ line, to name a few, and longtime fans may remember her televised internship in the Teen Vogue fashion closet. But along the way, Conrad has cultivated her own signature beauty look, which consists of easy breezy makeup and a consistent cat-eye. This summer, she surprised us by channeling that energy into the launch of Lauren Conrad Beauty. She began with five products, released direct-to-consumer from her own website — including a lip gloss formula that’s already won over Allure editors. As of October 9, she’ll expand into Kohl’s with a much longer list of products, including skin care, body care, and color cosmetics. 

Conrad has wanted to start her own beauty line for some time, encountering plenty of false starts along the way. “I started the process a couple of times, but I wanted to wait until I could check all my boxes of formulas, packaging, and affordable price point,” she tells Allure. “I’ve worked on this line for two-and-a-half years, but I’ve tried for many years to make it happen.”

One of her priorities, and my personal favorite feature of the line, was the sustainability factor. The packaging is completely recycled and made from post-consumer goods, and the packaging can be recycled whole after use. That sounds like it should be the norm, but so much beauty packaging is made up of mixed materials (say, metal and plastic) that it can be impossible to recycle. But once you finish a tube of LC’s The Lipstick, it can go straight into the recycle bin.

If you stock up on the full line, that recycle bin will eventually be stacked up all the way to the top. The drop includes a whopping 26 products that can take you through an entire beauty and makeup routine. The long product list includes multiple types of facial cleanser, a vitamin C oil, two types of body moisturizers, and much, much more. But when I asked Conrad to narrow it down to her favorite, must-have product, the answer comes quickly: The Liquid Eyeliner (yes, that’s the actual product name — no needlessly florid naming conventions here.)

“Going into this process, I thought the one thing I especially had to get right was the liquid eyeliner,” she says. “It’s one of those products that I’m always seeking out, and I’ve had so much trouble finding the right one over the years, so I really wanted to nail it.” 

Out of all the products, the eyeliner took the longest to create, and she only landed on it after much back-and-forth with the lab. “Fortunately, it was a product that we started really early on, so we had a lot of time to play with it.”

If liquid eyeliner isn’t your thing, the range also has The Eyeliner Pencil (in rich black onyx, for $18). Then, you can finish up your eye look with one of two The Eye Shadow Palettes (six bronze-hued shades each, for $29), The Eyebrow Pencil (a double-sided pigmented pencil and spoolie, in four shades, for $22), and The Mascara (in black only, $20). You can then wipe it all away with The Makeup Remover Balm, which is designed to double-cleanse skin in conjunction with The Facial Cleanser (both $20). 

The makeup drop also includes powder brush and bronzer, liquid highlighter, a delicate lip and cheek tint that’s perfect for a quick pre-Zoom meeting pop, and the aforementioned Allure favorite lip gloss. There are eight shades of classic lipstick tubes; my favorite is the orange-red Poppy. 

The best part of such a wide selection is that it leave the choice up to you. Prefer body cream to body lotion? Conrad’s got you covered. Need a powder blush instead of a creamy cheek tint? Don’t worry, she has both. 

“My approach has always been ‘wear the makeup you really love that makes you feel like you’ and ‘use products that you feel good about,'” she says. With a line this comprehensive, we have a feeling there’s something for everyone that meets those criteria with flying colors.

A selection of Lauren Conrad Beauty products is available now on her own site and at Kohl’s.

ALLURE article

5 Easy Steps To The Prettiest English Rose Make-Up Look

Wind-flushed cheeks; flawless skin; and just-bitten lips: all hallmarks of the “English Rose”, the term used to describe a delicate kind of beauty long regarded as classically English. The likes of Keira Knightley, Kate Winslet, Ella Balinska, Emma Watson and now, newcomer Emma Corrin – who appears on British Vogue’s October cover as her The Crown character Princess Diana (another famous English Rose) – all share a certain innocent appeal.

“The quintessential English Rose look comprises berry-stained plump lips, ruddy, flushed cheeks and a dewy, invisibly-perfect complexion,” says make-up artist Neil Young. “The complexion should feel real and translucent, so as to reveal all the natural undertones of the skin.” Here, Young shares exactly how to achieve the look for yourself with the assistance of some cleverly applied make-up.

Keep skin fresh

To create a luminous and dewy effect, Young loves a tinted moisturiser or lightweight foundation that will allow the skin’s natural undertones to shine through. “This allows you to further enhance what’s already there with your subsequent products,” he says. Try IT Cosmetics Your Skin But Better Foundation for a radiant second skin finish; Chanel Les Beiges Healthy Glow Foundation, which does exactly what it says on the tin; or Smashbox’s Halo Healthy Glow All-In-One Tinted Moisturiser, another lightweight wonder.

Find your colour

To create a harmonious balance of colour on the face, Young recommends using a multi-use lip and cheek product. “Creams and gels lend themselves to this look as they melt into the skin, creating a believable pink undertone to the lip and cheek – think royal flush and berry-bitten lips. Deeper complexions should opt for darker red and fuchsia tones,” he says. Look to Bobbi Brown’s Pot Rouge creams – there’s a shade for everyone – or Westman Atelier’s Baby Cheeks Blush Sticks for an ultra-natural, dewy finish.

Use your fingers

To create that natural, just-been-outside flush, use your fingers to apply your blush. “It pushes the cream formula into the apples of the cheeks, which makes it look like the colour is radiating through the skin, rather than floating on top like a powder blusher,” explains Young. “If your complexion is combination to oily, then a powder blush [like Hourglass’s Ambient Lighting Blush] with light-reflecting particles will achieve the same effect.”

Where to apply

The aim is to make your flush look totally natural, as if it hasn’t been applied, so mimic where you would naturally redden: “Apply to the apples of the cheeks and pull down towards the jawline for a flushed appearance,” advises Young. “If you’re using a powder, sweep across the apples of cheeks and pull the brush down towards the jawline to create a ruddy effect.”

A light touch on the lips

For a lip colour that looks natural but won’t budge, try a lip stain. YSL’s new Rouge Pur Couture Vernis À Lèvres Water Glossy Lip Stain leaves lips looking plump and reddened and, crucially, stays put; Anastasia Beverly Hills’ Lip Stains are another great option. You can also apply them to cheeks for a lit-from-within blush.

VOGUE article