All About MAC’s VIVA GLAM Lipsticks

In 2019, MAC Cosmetics celebrated the 25th anniversary of the MAC VIVA GLAM campaign, which has become a piece of beauty history. MAC was started by Frank Angelo and Frank Toskan in 1994 in reaction to the AIDS crisis. “We developed a great lipstick color we called VIVA GLAM,” said Toskan. “This little lipstick gave people dignity and saved lives.”

Since 1994, MAC VIVA GLAM has raised more than $500,000,000 USD, partnering with local organizations to ensure that help reaches those who need it most. In particular, those affected by AIDS are being helped through various services while researching and developing further into the symptoms, causes, and treatments of it.

Over the years, VIVA GLAM lipstick campaigns have included celebrities such as RuPaul, Troye Sivan, Ariana Grande, Miley Cyrus, and more.

In 2020, as part of MAC VIVA GLAM’s recent $10,000,000 USD donation, local organizations are providing essential healthcare services and preparing and delivering nutritious meals to vulnerable communities affected by COVID-19.

Currently, there are 3 shades of the VIVA GLAM lipstick:

– An intense brownish blue-red
– A creamy subdued pinkish beige-mauve
– A muted brownish-plum

(descriptions taken directly from MAC website)

Sources:
MAC Cosmetics
BeautyMatter

Do you own any VIVA GLAM lipsticks? Did you know of this initiative? Have you become inspired to purchase these lipsticks? Let me know all your thoughts in the comments below!

Some MAC Go-Tos

I REALLY love the fact that MAC (among other brands) has customizable eyeshadow palettes. The formula has only improved since MAC eyeshadows dominated the market and set the trends years ago for many years to come. This is just one of my favourites that I put together.

MAC brushes are notoriously famous for a good reason: they last a very long time and they’re soft and easy to work with. I have pretty much all of them but a couple shown here are:

286 Synthetic Duo Fibre Tapered Brush
221 Synthetic Small Tapered Blending Brush

MAC lipsticks also were some of the first and the best on the market. My first ever lipstick was Velvet Teddy (of course due to the endless comments about it among beauty lovers), and although there’s such a large variety of lipsticks available these days, their formula is still among the top.

The lipstick shown here is in Jubilee.

Do you use MAC products? Do you have favourites? Let me know in the comments below!