12 Korean Beauty Products You’re About To Become Obsessed With

For decades, South Korea has been famous for innovative beauty exports like cushion-compact foundation, BB cream, and sheet masks. Known for their “skin first” approach, K-beauty brands like Belif, Peach & Lily, and Glow Recipe have become staples for skincare obsessives who want quality ingredients and packaging at an affordable price point. 

From cleansing micellar water to hydrating essence, here are the best K-beauty products to try now.

Everyday Essence Face Serum

Packed with hyaluronic acid, ceramides, and minerals, this gel-like essence quickly absorbs into skin to deliver deep hydration.

Shop $60

Hydrating Micellar Water

Double-cleansing isn’t complete without micellar water. Swipe off dirt, makeup, and oil with this gentle green tea formula suitable for all skin types.

Shop $14

Concentrated Ginseng Renewing Eye Cream

Tired eyes are no match for this supercharged eye concentrate with red ginseng, Japanese honeysuckle, and licorice. Apply a pump to the delicate under-eye area and gently tap in.

Shop $180

Pimple Patch Set

ELLE.com Beauty Director Chloe Hall swears by these face-saving acne patches, which protect blemishes from reinfection and absorb impurities.

Shop $19

Watermelon Glow Sleeping Mask

Hop on the watermelon train and apply this hydrating mask while you sleep. Watermelon extract is packed with amino acids that seal in moisture.

Shop $45

Featherweight Daily Moisturizing Cream

This moisturizer lives up to its name. It’s super lightweight, non-greasy, and fully hydrating, thanks to ingredients like peach fruit and avocado extract. 

Lip Sleeping Mask

Beauty editors swear by this leave-on lip mask to treat chapped lips. Hero ingredients like vitamin C and berry mix complex work overnight to soft and plump skin. 

Shop $22

Clear Skin Oil Free Makeup Remover Wipes

Wipe off the day with these gentle but effective makeup wipes. This pack is free of fragrances, alcohol, and sulfates, ensuring that your skin will stay safe and clear. 

Shop $8

Teatreement™ Cleansing Foam

The magic of tea tree oil! The acne-fighting agent pairs up with salicylic acid and coconut extract to clear pesky breakouts. 

Shop $28

Moisturizing Eye Bomb

This cult-favorite eye cream delivers 26 hours of moisture for supple skin. Apply it under concealer to prevent makeup from creasing. 

Shop $48

Miracle Seed Essence

Use a plant-based essence to prep skin for your routine. Lotus seed helps product absorb while combatting environmental stressors. 

So Rich Hydrating Gel

Dry skin? I don’t know her. Using ingredients like camellia and lotus, this antioxidant-rich cream protects skin from free radicals and sun damage, while locking in moisture.

Shop $25

ELLE article

12 Korean Beauty Trends To Try In 2021

Snail mucin. Bee venom. Glass skin. These are just some of the beauty trends to emerge from South Korea in the past five years. Whether you’ve dabbled in a bit of donkey milk (good for rejuvenating the skin with protein and fatty acids) or you’ve played it safe with a weekly face mask, K-beauty is everywhere. In fact, Allied Market Research says that by 2026, the K-beauty market will be worth an estimated $21 billion. According to Jenni Middleton, director of beauty at trend forecasting company WGSN, “During the coronavirus pandemic, consumers searched more for K-beauty, looking for innovative products to add to their lockdown beauty regimes.”

Like most cultural phenomena, K-beauty is ever-changing—what was big last year may not be as popular this year. As Middleton observes, we’re seeing the traditional 10-step routine give way to a more minimalist approach as conscious consumers react against fast fashion and excessive packaging. Elsewhere, playful gimmicks such as color-changing effects or jellylike substances are being passed over in favor of science-backed formulas.

1. Hanbang ingredients

Hanbang ingredients are traditional herbal ingredients used in Korean medicines and they’ve long been a staple in Korean life. For example, ginseng root, houttuynia cordata, sacred lotus, and rehmannia boast antiaging, anti-inflammation, and regenerative properties.

2. Acid layering

K-beauty has been incorporating more acid into its products, but with a gentle approach that focuses on striking the balance: Too much can irritate and aggravate your skin, too little will yield no results, so products with an optimal amount is key. Use the right balance of AHAs and BHAs (plant and animal-derived acids) to gently exfoliate dead skin cells and smooth skin texture.

3. Carrot seed oil

Carrot seed oil is an unsung hero at the moment, although it has been used in K-beauty for more than 10 years. It contains vitamin A and is a great antioxidant. It’s antiaging, antifungal, antibacterial, and anti-inflammatory—so it’s ideal for anyone looking to brighten up their skin.

4. Gentle retinol

K-beauty’s ‘skin first’ approach will continue through 2021, especially given that self-care and skin care are so important right now. There’s no denying retinol’s powerful antiaging properties, but the K-beauty approach uses a lower percentage, so the skin stays healthier and less irritated. Retinol is highly efficacious without causing unnecessary damage.

5. Centella asiatica

[The year] 2021 is less about what’s ‘buzzy’ and more about what’s tried-and-true, with a focus on calming the skin. Centella asiatica [an herb grown in Asia, known for being anti-inflammatory]—or ‘cica’—is huge right now. With everyone dealing with the prolonged stress of the pandemic and dreaded ‘maskne,’ soothing irritated, angry skin seems to be at the forefront of people’s minds. Cica is the ingredient that everyone wants to add to their routine.

6. Clean beauty

More brands are developing products free of chemical additives, artificial ingredients, and fragrance. Products will be even more gentle with effective plant-based ingredients, and many brands are becoming vegan as well. Consumers are more aware of what they put on their skin.

7. Pre-, pro-, and postbiotics

This year, inner and outer wellness brands and products will gain more popularity. For example, brands that focus on pre-, pro-, and postbiotics; microbiome-friendly skin care; and consumable supplements, which benefit both the skin and the gut.

“K-beauty will shift more towards a holistic approach, linking skin care and internal health. I take probiotic supplements for my bouts of eczema and I love using K-beauty products with fermented ingredients. I regularly use 107—it uses aged [seven- and 10-year-old] vinegar [that promotes good gut health]. Their vinegar tastes delicious with honey!”

8. Flexible minimalism

A few years back, we were oversaturated with the ‘10-step Korean skin-care routine.’ The ‘skin-care diet’ [using fewer products and steps] that followed was a pushback against that, but it was too restrictive for those who wanted more results than could be attained with just the basics.

Flexible minimalism is a focus on clean and simple product lines, which makes customizing your routine easier. There will also be a push towards pared-back lists of ingredients. Single and minimal ingredients are appealing because of their simplicity and high concentration of the hero component.

9. At-home indulgences

Skin care has a functional element—it has to work and deliver results—but I expect products that provide meditative, soothing, and spa-like moments to take off in a big way. They can transport you mentally and emotionally to another headspace.

10. Hyphenate and hybrid skin care

We’ve started seeing ‘skipcare’ as a K-beauty trend, where the focus is on a pared-down, simple, and minimalist routine. We will be seeing more efficient and effective multitasking and versatile products—what we like to call ‘hyphenates’ or ‘hybrid’ skin care.

11. Skin detoxifying and barrier strengthening

“The belief that ‘skin is a reflection of your mental state’ comes from Korea, and growing up, my mother emphasized this to me many times. We’ll see more barrier-strengthening ingredients that boost immunity, such as mushrooms, plus detoxifying herbs including mugwort and ginger. Ceramides [which form a protective layer to help prevent moisture loss and visible skin damage] will make a comeback too.”

12. A boost in body care

In Korea, many body-care rituals originate from the bathhouse culture, where milk treatments are slathered on the face and body, and baths are steeped with skin-beneficial ingredients, such as green tea and probiotics. During a difficult year, personal self-care has taken on new importance for many, so we expect to see the definition to include all of the skin, from head to toe.

VOGUE article