1 bottle of this foundation sells every 30 seconds around the world. Here’s why…

With an ultra-fine texture, state of the art technology and a naturally luminous finish, there are so many things that make the Luminous Silk foundation one of the top products by Armani. Since its launch, the first foundation for the brand has become a true reference point both for makeup professionals and the everyday user to the point that now two are sold every minute around the world. It was said from the start that product was created to the embody the sole philosophy of the house: to enhance the skin without overdoing or changing it too much. The secret to its incredible formula? The Micro-Fil technology, directly inspired by silk, which combines an airy texture with the intensity of the pigments. Its particles diffuse and intensify the light in an astonishing way: the skin immediately gains radiance, purity and vitality. In the end, the complexion is fresh as if you had just returned from a walk in the fresh air, without any material effect. Now available in 30 shades and available as a concealer and primer, Luminous Silk has not finished pleasing the beauty community.

The Luminous Silk foundation from Armani Beauty

Buy at Sephora $64

VOGUE article

Is This The Most Hyped Lipstick Launch Of All Time?

If you thought that interest in lipstick was in decline in the current climate (thank you, face masks), then think again. When make-up legend and British Vogue beauty editor-at-large, Pat McGrath, announced on Instagram that her brand Pat McGrath Labs was set to launch a one-off lipstick collaboration with fashion label Supreme, the hype generated was so off the scale, it threatened to break the internet.

With both halves of this particular partnership known for pushing boundaries, breaking rules, and creating sell-out collections, this limited-edition product is so much more than just another lipstick launch. It is something of a cultural phenomenon, that at this moment in time could be just the call to arms we need to pick up our lipstick bullets again following the Covid outbreak.

Dropping online on Supreme’s website on Thursday, the MatteTrance lipstick – in the signature bright-red shade, “Supreme” – is sure to sell out in the blink of an eye, so this is very much a case of act first, process later. Our sources suggest you should be on standby on the Supreme website from 5am GMT (midnight EST), and advise signing up to its mailing list when it becomes available.

VOGUE article

Fighting Shine? You Need One Of These Setting Powders

Setting powder has long been a staple in most make-up bags, despite getting significantly less love than some other hero products. While it’s unparalleled in its ability to set make-up and prevent oiliness, the drawbacks of creasing, flashback in photos and an overly matte finish are undeniable. That said, the best setting powders can fix make-up, control shine, conceal breakouts, and are far easier to work with than thick, creamy textures. For example, make-up artists usually advise that those who wish to try contouring for the first time use a powder contour, not a cream kit, as it’s easier to layer and buff to seamless perfection, and there’s little more effective against an oily T-zone than a sheer veil of the translucent stuff.

But with the advent of “glass skin” and our general preoccupation with looking dewy at all times, powder has fallen by the wayside. Perhaps it’s down to unwelcome associations with “baking”, the technique invented by drag queens and popularised by the Instagram make-up set, which involves using hefty amounts of powder to affix make-up. Or maybe it’s just a natural casualty of the pursuit of round-the-clock radiance. Happily, powder formulas have advanced at a rate of knots in recent months. BECCA Hydra Mist Set & Refresh Powder is formulated with 50 per cent water and glycerine, meaning that, despite resembling a loose powder, it feels more cooling than chalky once applied. Likewise, By Terry Hyaluronic Hydra Powder is infused with skincare favourite hyaluronic acid. The HA microspheres attract water and so help to “blur” and “fill” imperfections, without looking ashy or settling into creases. It’s gossamer-light, so don’t be perturbed by the opaque white colour, as it settles to a soft-focus effect on all skin tones.

Glossier Wowder is delivered in a Korean-inspired cushion compact, with the powder sitting beneath a sheer layer of netted film. Simply press and swirl your brush over the centre to pick up a light dusting of the kaolin clay infused formula (that’s to mop up oil), and dust all over. Meanwhile, Vitamin E helps to keep the powder feeling silky rather than dry on the skin – nobody wants a patchy effect. Beauty Pie One Powder Wonder looks almost sparkling in the pressed compact, but buffs onto skin with a believable luminosity that helps to tackle dehydration and the appearance of large pores, making it ideal if you need all-day hold but still want a candelit glow.

Of course, the “go big or go home” option is surely Laura Mercier Loose Setting Powder Glow. A brand already beloved by make-up artists for its classic translucent setting powders, this latest offering sits somewhere between the original formula and a highlighter. Infused with pearl pigments and micro-refined silica, it offers an incredibly light-reflecting finish that still grips onto make-up for dear life.

Aside from the additions of microspheres and luxurious-sounding crushed gem particles, one thing that makes 2020’s powders better is the notable absence of talc. Apart from the health concerns around the inclusion of talcum powder in beauty, many cosmetic chemists have chosen to remove it from their products altogether as the finish is resolutely chalky. In the ’90s, super-matte was considered chic, but now that dewy skin is in, talc is fast becoming a thing of the past in beauty circles. Instead, additions like silk, peptides and collagens (like the hydrating and firming complex found in It Cosmetics Bye Bye Pores Pressed Powder) offer a healthier-looking fix that still helps tackle shine.

The powder revolution is in no way limited to base, as a slew of recent lip launches demonstrates. Giorgio Armani Lip Magnet gives a featherweight wash of colour over the lips with a finish that resembles the effect created by that classic make-up artist trick: blotting a richly pigmented lipstick. Likewise, MAC Powder Kiss lipsticks offer a softly diffused, just-been-kissed look, while Chanel Lip Powder Duocombines a hydrating balm with a loose pigment powder for effortless texture.

Blurring but not masking, hydrating but not greasy, and shine controlling while still offering a healthy glow, powder can finally sit in that sweet spot between functional and fun. And remember, when it comes to powder – if in doubt, buff it out.

See Vogue’s edit of the best setting powders below…

Pat McGrath Labs 

A swish of this setting powder will leave skin glowy and radiant, while getting rid of any unwanted shine. It feels feather-light and imparts a soft-focus veil over skin thanks to amino acid pigments that work with your skin rather than against it.

Buy at Selfridges $50

Glossier

Since Glossier is a brand dedicated to dewy skin, the launch of Wowder was somewhat unexpected. The loose, light-reflecting powder won’t leave you without a glow though, it’s designed to set make-up whilst maintaining a radiant complexion.

Buy on their website $27

IT Cosmetics

Perfect for top-ups on the go thanks to the mirror inside the compact, IT Cosmetics’s Bye Bye Pores Pressed Powder blurs imperfections and is enriched with a blend of peptides, silk, collagen and antioxidants.

Buy at Selfridges $26

Kevyn Aucoin

Thanks to microspheres in this silky smooth powder, expect any surface imperfections blurred without the hefty “powdery” finish, and skin to remain shine-free for longer.

Buy at BeautyBay $32

MAC

If an oily T-zone is your nemesis, look to MAC’s classic Blot Powder for long-lasting matte. With a good shade range and an impressive shine-combatting formula, it offers decent coverage without looking caked-on or flat.

Buy on their website $24

Bobbi Brown

Bobbi Brown’s Sheer Finish Loose Powder is lightweight enough that you can barely tell you’re wearing it, plus, its oil-free formula is enriched with vitamin E for comfortable wear. Great for setting make-up that you need to last all day.

Buy on their website $30

Chanel

A glow isn’t the first thing you’d associate with powder, but Chanel has somehow created a formula that reduces shine while retaining radiance with its Les Beiges Healthy Glow Sheer Powder. Natural-looking, flattering and the best setting powder for when you need to add a subtle hint of warmth to a pale complexion.

Buy on their website $40

Charlotte Tilbury

Promising to diffuse light over skin to boost radiance, this loose powder from the queen of red carpet make-up is formulated with tsubaki oil and squalane to nourish and strengthen skin. Plus, it smells like rose.

Buy on their website $33

Hourglass

Hourglass’s Ambient Lighting Powder is a cult classic for good reason – you can fake a full night’s sleep with the luminous, diffusing, flawless finish it creates. It’s like having your own Instagram filter in your make-up bag.

Buy at SpaceNK $45

Laura Mercier

A finely-milled and lightweight powder, Laura Mercier’s Translucent Loose Setting Powder Glow acts as the perfect finishing touch for make-up. Highly pigmented, only a small amount is needed each time, so one pot will keep you going for ages.

Buy at Cult Beauty $30

Beauty Pie

Blurring, radiance-boosting and pore-diffusing, this all-in-one powder is suitable for all skin types, and won’t ever settle into creases.

Buy on their website $26

La Mer 

Formulated with the brand’s patented Miracle Broth, which is made up of hydrating marine ingredients, La Mer’s finishing powder might be expensive, but it certainly does the job well. It’s translucent enough to be imperceptible on the skin, so you can look forward to the most flawless finish.

Buy at SpaceNK $75

VOGUE article

Soften Up

Products:

– MAC Cosmetics Studio Fix Fluid, Studio Fix Powder
Smashbox Photo Finish Smooth & Blur Primer
– Anastasia Beverly Hills Brow Wiz, Clear Brow Gel
Bobbi Brown Bronzer
Tarte Amazonian Clay Blush in Sensual
Becca Shimmering Skin Perfector Pressed in Champagne Pop
Fenty Beauty Gloss Bomb in Fenty Glow

(Disclaimer: I do have Ashley’s consent to post her images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)

7 Black-Owned Beauty Brands to Shop at Sephora

Sephora became the first brand to join the 15 Percent Pledge. The initiative, created by Brother Vellies designer Aurora James, asks major retailers to pledge at least 15% of their shelf space to black-owned businesses. “So many of your businesses are built on Black spending power. So many of your stores are set up in Black communities. So many of your sponsored posts are seen on Black feeds. This is the least you can do for us. We represent 15% of the population and we need to represent 15% of your shelf space,” James wrote in the post that launched the pledge.

“We recognize how important it is to represent Black businesses and communities, and we must do better. So, we’re starting now,” Sephora wrote in an Instagram post, announcing their participation. This is hopefully only the beginning of real change to come within Sephora, and other major brands like it.

If you’re looking for what brands to support even before the 15% pledge kicks into full gear, here are 7 Black-owned beauty brands you can shop on Sephora to continue to support the Black community.

Fenty Beauty by Rihanna

Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.

Shop at Sephora

Pat McGrath Labs

“This is the golden age of makeup. PAT McGRATH LABS is my Golden Revolution. The entire planet is just as cosmetics obsessed as I’ve always been. Makeup is a movement. Makeup is mesmerizing. Makeup is major. Mantra-esque, three words have repeated over and over in my mind ever since I was young. Obsession. Inspiration. Addiction. Those words became my guiding principles, my manifesto as I brought this brand to life . I wanted to capture, in a quartet of exquisite palettes, 50 legendary lipsticks, a divine dozen eyeliners and five fetish-worthy lip pencils, The Power of Transformation, The Power of Beauty;  The Power of Makeup.” – Pat McGrath, CEO & Founder of PAT McGRATH LABS

Shop at Sephora

Briogeo Hair Care

After an early-twenties move to New York City forced Nancy to trade out her homemade essentials for the store-bought variety, she quickly realized that the natural hair care on the market simply did not live up to its performance claims. Armed with a tiny East Village studio apartment, her grandmother’s coveted beauty recipes and a rockstar natural chemist team, Nancy Twine founded Briogeo Hair Care.

Shop at Sephora

Adwoa Beauty

“Adwoa beauty is a modern, non toxic, gender neutral beauty brand catering to multi-cultural hair textures. buying hair products is a choice, not a command. we empathize with your experience in using tons of products that failed to deliver the results. we’ve created a highly effective collection of products with ingredients that are concentrated, working with nature and science to bring you immediate results. we are committed to being transparent with our ingredients.”

Shop at Sephora

GOLDE

“Our products are daily essentials for inner and outer radiance, because beauty and balance start from within. Golde was founded by Trinity Mouzon in 2016 with the vision of making self-care more inclusive, engaging, and fun. Our products are infused with single-origin turmeric, a potent super-herb recognized for its beautifying, healing, and mood-boosting properties.”

Shop at Sephora

KNC Beauty

“Whether it’s with an eye mask, a lip mask, or a lip scrub, we’re all about keeping you naturally cute and effortlessly fresh. We think you’re dope just the way you are, but we’re here to give you that little bit of extra. Chill with us for 15-20 minutes, and we’ll put stars in your eyes and kisses on your lips.”

Shop at Sephora

Shani Darden Skin Care

Considered the secret behind Hollywood’s most flawless faces, expert esthetician Shani Darden sets herself apart with her results-oriented approach to skin care. Her passion for simple, yet effective solutions has earned her clients’ trust and respect in a town where beauty, health, and wellness standards are high.

Shop at Sephora

VOGUE article

Long-Lasting Lipsticks That Won’t Budge Under Your Mask

Lipstick is hands down my favorite makeup product. But with the COVID-19 pandemic forcing us all to wear masks to protect ourselves and others from the virus, my lippies have been spending more time in my makeup bag than on my actual lips.

However, while during the beginning of the world, you know, falling apart, I was spending most of my time safely locked inside my home, in recent weeks, I finally found the courage to bravely venture to a Starbucks and other outdoor spaces to see my friends.

And if you think I’m going to add a little color to my lips for these special occasions, then you’re damn right!

In celebration of National Lipstick Day, I’ve rounded up some of my favorite lipsticks that will look just as good once you’ve taken off your mask as when you first swiped them on.

So if you think lipstick is canceled just because of the coronavirus, think again. Because these lip colors aren’t going anywhere — literally.

Black Radiance Metalicious Lip Sculptor

If a metallic lip is your thing, make sure to reach for this product before you head out. For a matte finish, blot with a tissue after application. If you’re more of a glossy girl, layer on a coat of clear gloss or Vaseline after it’s safe to take off your mask.

Buy $6

L’Oréal Paris Rouge Signature Matte Lip Stain

This matte stain is a fan favorite simply because it gives you highly pigmented color that doesn’t transfer. But hey, don’t just take my word for it.  “[This shade] stands the test of time and won’t be around your cheeks or chin when you take off your mask,” says L’Oreal ambassador Sir John. “This ‘peek-a-boo’ color is your much needed emotional pick-me-up. Even if you have no makeup on anywhere else, doing a lip will make you feel alive and well.”

Buy $9

M.A.C. Cosmetics Powder Kiss Liquid Lip Color

Aside from the brilliant color and little transfer, what I love most about this product is that the applicator makes it easy to put on with zero fuss. It’s also ultra-lightweight and never drying, meaning it’s a color you can comfortably wear all day long.

Buy $24

Pat McGrath Labs MatteTrance Lipstick

One swipe and you’ve got brilliant color that won’t budge — not even for the second coming of Christ.

Buy $38

The Lip Bar Matte Liquid Lipstick

Much like the don dada Pat McGrath, The Lip Bar founder Melissa Butler knew exactly what she was doing when she created her line. These matte liquid lipsticks come in a variety of colors that suit every skin tone, give you a show-stopping finish, and know how to stay put.

Buy $13

NYX Soft Matte Lip Cream

Thought you couldn’t find a lipstick for under $10 that would last all day and offer (literally) zero transfer? NYX said, girl, you better think again. I first tried this product years ago when I picked it up at a drugstore, and to this day I can confidently say that it was one of the best discoveries of my makeup life.

Buy $5

CoverGirl Outlast UltiMatte Liquid Lipstick

Cruelty-free, vegan, 24 hours of wear, and transfer resistant. Need I say more? Pick up CoverGirl’s Outlast UltiMatte Liquid Lipstick on your next essentials run to the drugstore.

Buy $8

Gucci Rouge à Lèvres Mat Matte Lipstick

Listen, Gucci did that when crafting this gorgeous lipstick. Offering a variety of shades, this light, smooth, creamy, and non-drying matte stays in place for as long as you want it to. But, it’s also super easy to remove at the end of the day. Another plus? It’s super lightweight, so you’ll probably forget you’re even wearing it.

Buy $42

InStyle article

Wayne Goss – the Beauty Star Selling Out Product in Five Minutes

Welcome to Artist Spotlight #16 series on my blog.

Wayne Goss is not your typical YouTube star. He has amassed over a million subscribers on his beauty channel, and has the consumer influence to match: His first collection of brushes on Beautylish sold out in five minutes. But he stands out among other beauty vloggers for several reasons — the first of which is that he’s a guy. A guy who can quickly and confidently demonstrate Kardashian contouring tricks on his own face. He eschews the cutesy, neighborly tone used by most beauty vloggers in favor of a methodical, straight-to-the-point delivery.

Goss spoke to the Cut about how being a guy is advantageous in the YouTube beauty world, how he got started, and why he doesn’t wear makeup himself.

How did you get started in the business?

It was something I’ve been interested in since I was a young boy. I always liked looking at magazines and seeing the pretty faces. When I was 20, I started suffering from acne. That experience reminded me of my love for makeup and how I could use it to fix my skin.

I am self-taught. Fifteen years ago, I picked up some books by Way Bandy and Kevyn Aucoin and read them to practice. I went to London and studied makeup artistry. Then, I discovered YouTube. I found that there were so many kinds of people on it, but there didn’t seem to be any teaching and instructions on how to make the process simpler. I feel like my videos fill a gap in the market. I keep them short and clearly explain what I’m doing. My point of view is that you don’t have to have a degree in art to be able to explain it.

How do you think you became successful on YouTube?

It was so gradual. You don’t really notice it creeping up on you. I remember hitting 20,000 subscribers and thinking, Oh my god, that’s a lot of people. And then it started to increase very rapidly after my first year, especially after I did videos on concealer and blusher. But I don’t really know. It’s still a mystery to me. I imagine it is a combination of people doing searches in Google, seeing a video, and liking it. The social media aspect certainly helps.

Do you think that being a man in the field is advantageous?

Absolutely. I’m pretty much the only male in my age group doing it. I think people appreciate that I’m not going to be talking for an hour about something I could do in a few minutes. I’m very matter-of-fact. I’m not very handsy nor flamboyant. Even if I’m demonstrating something on myself, it’s not about making myself a pretty princess. It’s about the technique and explaining it very succinctly. In real life, I don’t even wear any makeup. It’s not my cup of tea.

Since you demonstrate a lot of the tutorials on yourself, I think people probably do think you wear makeup every day. 

I think it does surprise people. I love putting eyeshadow on people. But I’m six feet tall. I’ve got a beard. It doesn’t interest me. I don’t want to be pretty. I’m just a bit scruffy and unkempt, and that’s just sort of my style.

If you don’t wear makeup yourself, why do you demonstrate the tutorials on yourself?  

Well, lately, I have been using models in my video. But sometimes, when I get home, the last thing I want to do is see anyone else. Also, apart from the fact that I’m male, my eye shape is very realistic. Models have good skin, very large eyes, so that makes everything very easy to do. If I apply eye shadow, you get a more realistic impression of what it looks like on my eye, not someone who is genetically blessed.

How did the brush project with Beautylish come together?

I contacted Beautylish because I read their online content a lot. I mentioned that I was pursuing a brush line and they liked the idea, which was to create a really good-quality brush using Japanese craftsmanship techniques. The difference in quality would be understood the minute you opened it.

I knew about the bristles and furls and what to look for. It was difficult finding companies that could deal with all the requests I had. It had to be hair that couldn’t be cut. Nothing could be done by machine. There’s a bluntness to machine-cut hair that cuts your face at harsh angles. Especially as we get older, that can be harsher on the skin. With the right makeup brush, makeup goes exactly where you want it. For women over 40, it’s a great benefit to have a brush that’s not moving the eyelids around.

This project was self-funded, so I was very pleasantly surprised when I learned they sold out in the first five minutes. My philosophy has never changed. I still believe you should buy the best makeup you [can] afford, and if you can only afford one thing, buy one brush. Most people are applying makeup with their fingers. But a brush is an instrument you can use it for several purposes, and blend at the same time. For someone like me, not born with this artistic flair, good brushes enabled me to do makeup well. I really don’t have this innate talent, I struggled all the way and managed to find the right sort of brushes. It was a very selfish project, in a way.

What do you think of the story that came out a few weeks ago that said YouTube stars like Michelle Phan were making millions?

I obviously know of Michelle, although I’ve never spoken to her. I would say that’s an exaggeration in terms of figures. But again, I don’t know anything about her. I started about a year and half after her. At that time, the partner programs for YouTube weren’t available.

The bulk of us who started doing YouTube did it for the love of doing it. Those of us that did it for the right reasons are still around for the right reasons. There has been an influx of people thinking, I shoud make a fortune here. 95 percent of them don’t make it any way. And those that do certainly aren’t making six-figure salaries. It would be nice to start with a thousand. The bulk of people earning good wages from it now were around when there was no money.

The partner programs now, I believe, make it more difficult. Everyone wants a slice of the pie. I think this pie is really wonderful and big. You hear these glamourized stories, but the reality is very different. We still have full-time jobs. We work hard. And YouTube is a full-time job, because you have all these components, like filming and editing. I imagine that 90 percent of us do that ourselves without the help of anyone else.

I’m still a makeup artist. I still do jobs. I always will do that. I’m in a wonderful position of doing a job that I love. It’s a great thing. YouTube is the icing on it. It’s lovely to be able to connect with people on it I would never otherwise be able to meet.

Check out Wayne Goss’s makeup line at Beautylish

Check out Wayne Goss’s Instagram

FORBES article
QUORA article
theCUT article

My Favourite Brow Gels At All Price Points

Set those babies for all-day wear; some recommendations are clear gels, some are tinted.

Essence Lash & Brow Gel Mascara ($2.99) & Make Me Brow Eyebrow Gel Mascara ($3.99)

E.L.F. Cosmetics Clear Brow & Lash Mascara ($2) & Wow Brow Gel ($4.97)

Rimmel Wonder’Full Brow Mascara $5.97

Almay Brow Styler Brow Mascara $6.99

NYX Cosmetics Tinted Brow Mascara ($7.50) & Control Freak Eyebrow Gel ($8)

Covergirl Easy Breezy Brow Shape & Define Eyebrow Mascara ($8.99) & Easy Breezy Volumizing Brow Gel ($9.49)

Maybelline Great Lash Clear Mascara ($6.99) & Tattoo Studio Eyebrow Gel ($12.99)

Maybelline Fast Sculpting Brow Gel $7.99

L’Oreal Brow Stylist Boost & Set Brow Mascara $10.99

Glossier Boy Brow $20

Make Up For Ever Brow Gel $20

Urban Decay Brow Finish Gel $21

MILK MAKEUP Kush Fiber Brow Gel $26

MAC Cosmetics Clear Brow Set ($22) & Eyebrows Big Boost Fibre Gel ($28)

Anastasia Beverly Hills Dipbrow Gel ($24) & Clear Brow Gel ($29.50)

Hourglass Arch Brow Volumizing Fiber Gel $28

Benefit Cosmetics 24-HR Brow Setter Shaping & Setting Gel ($32) & Gimme Brow+ Volumizing Eyebrow Gel ($32)

Kate Middleton’s Secret Favourite Lipstick

It’s been nearly a decade since Kate Middleton married Prince William, but that hasn’t stopped fans from continuing to dissect every single aspect of the royal wedding. From the dress to the cathedral, each moment seemed straight out of a fairy tale. While pretty much nothing about the event could be descried as low-key, there is one detail that was surprisingly accessible: Kate’s makeup look. 

Much has been written on the topic—like the fact that she did her makeup herself and stayed within her famously natural, no-makeup makeup comfort zone—but because of royal guidelines, the exact products she used have been tightly under wraps, which has left fans to speculate for years.

Thanks to some heavy sleuthing and a chance photograph, we’ve been able to track down the secret to Kate’s blowout and her favorite lip gloss, respectively, but the details of her wedding look have long alluded us. Until now. 

Recently, tabloids have tossed out the possibility that her entire wedding makeup was Bobbi Brown, and the star of the show was the brand’s Lip Color in Sandwash Pink. Nine years later, the brand has confirmed to Glamour, that yes, that is indeed the exact shade she walked down the aisle in. 

Bobbi Brown’s Lip Colors are legendary in their own right. In the late ’80s, the famed makeup artist—who has since stepped away from the brand—launched the line with 10 lipsticks that actually resembled the color of women’s lips, which was revolutionary in a decade of more-is-more makeup. The brand was quickly picked up by Bergdorf Goodman, and the rest is history, as Brown went on to revolutionize the industry and push the pendulum back to a focus on natural beauty. Since the shades are all rooted in a brown base, they’re widely considered to be universally flattering. They’re also beloved for their semimatte finish and comfortable wear. 

To put the claim to the test—and because, let’s be real, there’s not a whole lot else to do in quarantine—we had five Glamour staffers try Middleton’s favorite Sandwash Pink shade to see whether it lives up to the hype. Or at least makes a good Zoom lip shade. Read on for our honest thoughts. 

GLAMOUR article

10 Cult Classic Lipstick Shades Every Beauty Lover Must Know

In beauty, there is no category more timeless—or quintessential—than lipstick. As an enduring symbol of power and femininity, the transformative swipe of classic lipstick is never to be underestimated. Over the decades, brands have met perennial demand with a dizzying menagerie of offerings, leaving no color, undertone, or finish unturned. But despite the scale of options, there are those strikingly universal shades that women keep coming back to. From true reds to nuanced nudes, here, 10 classic lipstick shades with that certain something loyal masses can’t get enough of.

Revlon Super Lustrous Lipstick in Fire & Ice

In 1952, Revlon launched its Fire & Ice ad campaign, starring Vogue cover girl Dorian Leigh, and caused a stir with its kitschy quiz supplement designed to decide if one was, in fact, suited to this tried-and-true bold red.

Purchase at ULTA $5.10

NARS Lipstick in Dolce Vita

Inspired by the 1960 Italian drama La Dolce Vita starring Anita Ekberg, this dusty rose strikes a sophisticated balance between retro and modern pale-pink lips.

Purchase on Amazon $19.45

Clinique Almost Lipstick in Black Honey

Making a hyper-gothic wash of color both flattering and accessible, the secret behind this deep berry hue is its sheer, glossy, and balm-like texture.

Purchase at ULTA $19.50

Dior Rouge Lipstick in 999 Matte

In 1953, Christian Dior created two “perfect red” lipsticks for the runway, “9” and “99,” and more than half a century later, this rich red is the gorgeous amalgam of the two.

Purchase at Sephora $38

Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk

A single slick of this matte nude pink will enhance the natural color of your lips to bespoke effect, while a few more layers builds to a more dramatic true mauve for a dose of understated glamour.

Purchase at Violet Grey $34

MAC Red Lipstick in Ruby Woo

The coolest of cool reds, this iconic shade is flattering on virtually everyone, with subtle blue undertones that brighten teeth and the whites of the eyes in one fell swoop.

Purchase at ULTA $19

L’Oréal Paris Colour Riche Lipcolour in Fairest Nude

With its unmistakable vanilla scent, this creamy pinky-taupe nude goes on sheer and supplies a boost of radiance to a wide variety of complexions.

Purchase at ULTA $7.70

Tom Ford Lip Color in Bruised Plum

This shade is a darker-than-dark plum in the tube, but when you swipe on the shiny, semi-opaque formula, it reads more like a juicy deep fuchsia that you can layer on to your desired opacity.

Purchase at Violet Grey $55

NARS Lipstick in Schiap

Named after Italian designer Elsa Schiaparelli, who made shocking pink her signature color, this electric fuchsia shade is just as head-swiveling as her Surrealist designs.

Purchase at Amazon $19.45

Giorgio Armani Beauty Rouge D’Armani Matte Lipstick in 400

Known as the “Armani Red,” this rich, highly pigmented crimson strikes a perfect balance between cool and warm, and is a definitive classic for the Old Hollywood look.

Purchase at Macy’s $38

VOGUE article