Patrick Ta – the Major Glow of the Makeup Industry

Patrick Ta has become one of Hollywood’s top makeup artists, but it wasn’t always so glamorous for the San Diego native. Before touching makeup, Ta had explored becoming a culinary chef and even owned a nail and tanning salon in Scottsdale, Arizona. After his salon venture failed, he got a job at MAC Cosmetics where he found his love for makeup. “After my salon went bankrupt, my roommate at the time gave me my first job doing makeup at MAC Cosmetics and from there my obsession for makeup began,” explained Ta. Even though he didn’t have any experience, he started doing makeup on people for prom, events and weddings. Welcome to Artist Spotlight #14 series on my blog.

Instagram had just started becoming popular around the time Ta was becoming passionate about makeup so he started his own page uploading his work. “I was really lucky that all my girlfriends let me practice on them. They would share my work on social media which led me to grow my clientele and eventually led me to want to pursue makeup in Los Angeles,” said Ta. When Ta first moved to Los Angeles as a freelance makeup artist he didn’t know anyone in the industry. He took to Instagram once again to connect with influencers to do their makeup. Then one day Shay Mitchell started following Ta and slid into his DM’s. “I knew Shay was going to make a huge difference in my career. I am so grateful that she was one of my first celebrity clients because she allowed me to grow with her, and then I met Gigi Hadid which took my work to the next level in the world of high fashion,” stated Ta.

Ta went on to work with Olivia Munn, Adriana Lima, Jessica Alba, Joan Smalls, Ariana Grande, Chrissy Teigen, Katy Perry, Rihanna, Bella Hadid Kendall Jenner, Kim and Kourtney Kardashian, and Jenna Dewan Tatum, among others. Patrick’s devotion to his craft has allowed him to develop a refined hand and keen eye for color and composition. Although his client roster consists of the highest profile models, celebrities, and influencers today, he believes that every person, no matter who they are, deserves to feel confident and beautiful every day. As his fanbase grew, so did the demand of knowing how he achieves that natural, yet sultry glow on his clients. That led him to work on creating his own beauty line which launched in April 2019 as an homage to the women in his life that have supported him and given him the confidence to be who he is.

Patrick Ta Beauty initially launched with Major Glow which included three highlighting mists, body oils and lip shines. “My first collection all about translucent glow for all skin tones; then my next collection was named Monochrome Moment which featured four blushes, lip liners and lip cremes. I love monochromatic looks because thats what I do for my clients when they hire me for an everyday look. Simple browns and bronzes to give that natural glow” explained Ta. 

Ta is set to expand Patrick Ta Beauty with more makeup and color. His masterclasses are always full and his insights and techniques are extremely unique.

Patrick Ta Beauty is exclusively sold at Sephora and online at patrickta.com

FORBES article
REFINERY29 article

Tatcha Silk Canvas VS. E.L.F. Putty Primers

Beauty lovers about lost their minds when a luxury brand Tatcha released their infamous Silk Canvas primer, with claims to smooth the complexion and appear practically poreless.

At $68USD for 20g of product, this primer gained popularity very quickly. As we know, drugstore brands like to jump on the “popular” train and create a cheaper alternative.

When ELF Cosmetics introduced their Poreless Putty primer, hundreds of reviews and YouTube comparison videos emerged. Needless to say it was a success, as the company added Matte and Luminous versions of this primer to the lineup.

At $8USD for 21g of product, this primer provides the same results as its luxury counterpart, and you only need the smallest amount to give the results you’re looking for.

Purchase the Tatcha Silk Canvas primer.
Purchase the ELF Poreless Putty primer.

Have you tried either of these products? Let me know in the comments below!

The Mother – Pat McGrath

The queen of American fashion, Vogue’s Anna Wintour, proclaimed her “the most influential makeup artist in the world.” Britain’s Queen Elizabeth II made her a Member of the Order of the British Empire for services to the fashion and beauty industry. It’s undeniable: Pat McGrath is the most influential and sought-after makeup artist in the world.

For more than two decades, Pat McGrath has been concepting, launching and developing luxury cosmetic brands, countless runway shows, breakthrough advertising campaigns and editorial spreads. Welcome to Artist Spotlight #5 series on my blog.

Her ascent to the pinnacle of fashion began in the 1990s with an introduction to legendary lensman Steven Meisel by supermodel Amber Valleta. Fast friends and symbiotic collaborators, they’ve created every cover and lead editorial story for every issue of Vogue Italia, indisputably iconic images for leading global publications and countless brand-defining campaigns.

Each season, Pat McGrath conceptualizes and creates beauty looks for more than 60 ready-to-wear and couture shows in Milan, Paris, London and New York for a luminous roster of the world’s most prestigious brands and visionary designers: Prada, Miu Miu, Dolce & Gabbana, Givenchy, Gucci, Lanvin, Louis Vuitton, Versace, Maison Margiela, Yohji Yamamoto, Valentino, Bottega Veneta, Balenciaga, Nina Ricci, Calvin Klein, Loewe, and Alexander McQueen, to name a select few.

With her incomparable mastery and iconoclastic vision, Pat McGrath has transformed the beauty industry. Name any trend of the past two decades, and you’ll find her at its origin, from 1990s dewy skin to no-retouching-necessary foundation specifically designed for this decade’s selfies.

When Giorgio Armani hired her to develop and launch a line of cosmetics in 1999, the minimalist maestro said, “I was struck by the way she interpreted colour and by her ideas about beauty and femininity.”

Engaged as Global Beauty Creative Design Director by Procter & Gamble in 2004, Pat McGrath oversees Covergirl, Max Factor and created Dolce & Gabbana: The Makeup. Recently, she also designed and launched Gucci’s debut cosmetic collection. “She is a terrific business partner. Our success is her success, and vice versa,” says Esi Eggleston Bracey, Vice President and General Manager of Procter & Gamble Cosmetics.

A true creator and innovator at the forefront of the multi-billion dollar global beauty industry with an ever-expanding reach on social media, her recent blockbuster success with PAT McGRATH LABS further proves that she’s poised to elevate beauty to even headier altitudes.

Currently, there are 37 products on Sephora.com listed for PAT McGRATH LABS brand, even more can be found on their official website. Surely, the prices are extremely high, unreachable for some. But from the color stories, to packaging, to longevity, to formulas … there’s very few people in the world who ever declutter this brand’s products out of their collection due to dissatisfaction.

With a creative vision that’s made her a tour de force that touches everything from couture to club kids and street culture; her influence is everywhere, from screen to stage to digital: it’s undeniable, Pat McGrath knows no boundaries.

References:
Sephora.com
Pat McGrath Labs website
Allure article
Vogue article

Bobbi Brown: Making Natural Beautiful – The Contrast Of The Time

If you’re a regular in the beauty sphere, then you may have heard about (or comparisons to) Bobbi Brown products: shimmer bricks, vitamin enriched face base, crushed liquid lipsticks, etc. Ring a bell? Well, there’re 75 products listed on Sephora.com for this brand, which cover every step of makeup application, including skincare and brushes.

But there’s much more to the brand than just high price tags and simple/professional packaging. Welcome to Artist Spotlight #3 series on my blog.

The Overview:

Brown graduated from Emerson College in Boston with a self-directed degree in theatrical makeup. In 1980, she moved to NYC to work as a professional makeup artist. Brown became known for a makeup style that included moderate and natural tones, which was a stark contrast to the bright colors used at the time.

A chance meeting with an NBC Today Show producer led to her 12-year run as a regular beauty consultant on the show. The revolutionary success of her makeup line prompted Estee Lauder to buy the company in 1995, retaining Brown as an employee. Her work has since been featured on the covers of magazines such as Elle, Vogue, Self, and Town & Country. Brown was inducted into the New jersey Hall of Fame as part of the Class of 2013. Brown served as Yahoo Beauty’s Editor-in-Chief from February 2014 to February 2016. In November 2017, Brown received the Women’s Entrepreneurship Day Pioneer Award for her work in Beauty.

The Beginning:

In 1990, Brown worked with a chemist to come up with ten natural lipstick shades. In 1991, the ten shades debuted under the name Bobbi Brown Essentials at Bergdorf Goodman. She was expecting to sell 100 in a month but instead sold 100 in a day. The following year, she released yellow-toned foundation sticks. Estée Lauder Companies Inc. bought Bobbi Brown Essentials in 1995; Brown retained complete creative control of the makeup line. In 2007, the first freestanding Bobbi Brown Cosmetics retail store opened in Auckland, New Zealand with a makeup school in the back. In 2012, Bobbi Brown’s cosmetics were estimated to represent approximately ten percent of Estée Lauder Companies’ total sales. As of January 2014, there were approximately thirty free-standing Bobbi Brown cosmetics stores.

Why Did She Leave?

Flipping through Bobbi Brown’s latest book, Beauty from the Inside Out, you’ll notice the makeup section is all the way at the end, practically an afterthought. That’s because Brown’s newest chapter in life is more about inner beauty than outer appearance. “In all my books, there were things about how food, drinking water, and lifestyle are going to make you the best version of yourself,” (she tells SELF), but the advice was complementary to a central focus on cosmetics. This time, she wanted to go all in. “I really tried to talk my publisher into letting me do a full-on health and wellness book,” she says. “We had to compromise and put some makeup in the back of the book.”

At the end of 2016, Brown announced that she was leaving her namesake makeup brand. To say beauty industry insiders were shocked would be an understatement. After two decades as the first and last name in makeup for many women, Brown had expanded her presence even more in recent years. She served as the editor-in-chief of Yahoo Beauty’s ambitious editorial relaunch in 2014 and still found time to for a personal blog, Everything Bobbi, where she gave readers an inside look at the inspiration behind her product launches, as well as her sartorial favorites.

But behind the scenes, Brown’s mood was shifting. Makeup no longer felt to her like the be-all-end-all of beauty, and the trends of the day were starting to wear her down. “It was not an overnight decision,” she says. “I was able to move into something I believe in 100 percent and not have to argue with people about another contour palette that I refuse to do.” As of January 1, 2017, Brown officially stepped away from her role as chief creative officer of the brand, her name the only remnant of her influence.

Sources:
Wikipedia
Sephora
SELF Magazine