“As a painter and an artist that has been inspired by how beauty is perceived globally, it is very important for me to create a universal brand.”
Welcome to Artist Spotlight #49 series on my blog.
Mohammed Hindash is an artist born and raised in Dubai, United Arab Emirates. Hindash studied and graduated with a degree in Studio Art, and later gained his exposure internationally for being one of the leading pioneers in makeup artistry and photography. Hindash began as a painter and YouTuber reaching over 68 Million views with 1.7 million subscribers. Crowned as one of the hottest makeup artists in the industry, the beauty mogul encapsulates the entirety of his artistic journey. Transitioning from portrait paintings to makeup and photography – and now into his own brand, his most intricate masterpiece.
Timeless. Authentic. Innovative. The brand’s drive stems from creating complex cosmetic masterpieces inspired by the true foundation of art.
“Art and beauty has always been an extension of me, so when I started experimenting with photography I knew I wanted to give into the world of cosmetics through make up artistry. It felt like a seamless, natural transition from being a painter.”
The creation of such an innovative product for the beauty industry should not come as a surprise, then.
The 6-pan gradient color story is inspired by a painter’s palette, deconstructed, and reassembled in a sleek, contemporary multi-use product. Beautopsy is made of a vegan formula which blends 12 fundamental colors that flatter and enhance all skin tones. Use as eyeshadow, eyeliner, contour, highlight, blush, and bronzer – the gradient colors offer a limitless color way pay-off.
Beautopsy is a multi-use pressed pigment palette that can be used on the eyes and face. Create the ultimate look by swirling your brush along the gradient pans to customize your perfect shade. Sweep along eyes, cheeks, brows, highlights and contours of the face. You are the artist of your masterpiece.
TAN + LINES – a soft tan brown that blends into a pure white
WET + PAINT – a beige that blends into a banana yellow
BOY + WONDER – a peach that blends into a bubblegum pink
FEEL + REAL – a neutral brown that blends into a true concrete gray
LOVE + KILLS – a fiery orange that blends into a hot red
INTRA + FATUM – a chocolate brown that blends into a pitch black
Makeup artist Raoúl Alejandre is a strong believer in holistic beauty—that is, going beyond the fantasy and what you see on the surface to unlock something much deeper. “Like most of us, I want beauty to continue to broaden up,” he tells Vogue.“Not just by including visual representation of those often marginalized, people like myself, people that don’t fit the set of beauty norms we were once fed to believe in, but also incorporating values, important ones, like mindfulness.”
Welcome to Artist Spotlight #48 series on my blog.
For Alejandre, a California native who is currently based in Los Angeles, the question of when he got his “start” in makeup doesn’t quite apply. “I’ve practiced painting my whole life and makeup was just one of those other mediums I picked up as a kid because I wanted to express myself,” he says. “I would rummage through my mom’s stuff, and when I got to a certain age, I would sort of steal her old makeup and hide it in my sock drawer so that I could play with it on myself.”
Through his journey, the artist has developed a signature look that is fiercely elegant. His carefully painted eyes—a soft mashup of baby blue and moss green, a glossy, plum lid—and a pronounced lip, often nude or red, are undisputedly glamorous but don’t scream it. From actors like Alexa Demie and Ryan Destiny to musicians including Rosalía, SZA, and Lil Nas X, everyone Alejandre touches is left with a look of assured confidence that easily captures attention.
His inspirations come from legends in their respective fields (Salvador Dalí, Richard Avedon, Federico Fellini, and Siouxsie Sioux), life experiences like moving to New York City for a few years—“It’s where I broke all my rules and really got to know myself,” he says—and interior design.
“I could have a meeting with someone or be at dinner with a friend and I’ll look at the ambiance around us; I’ll look at the colors of the food in front of me, how they touch, the textures of the chair, the window treatments, and the lighting fixtures, because they all play such an important role in the final picture,” he explains.
It’s this attention to detail that has led to creative partnerships with MAC, Dior Beauty, and Revlon, along with a rolling list of celebrity clientele and publications. For Dazed, Alejandre created a series of makeup looks that were applied solely through Photoshop, proving once more that the digital space is the next frontier for beauty. “Growing up, I had one uncle that was super tech-savvy and he just threw me in at such a young age, teaching me how to create digital designs on Photoshop. On top of that, I was really into *The Sims*—I love how surreal they look, the language, the fashion, and all of the weird gestures that they make.”
As Alejandre continues to push the conventional limits of beauty and design, he’s mindful to release himself from the labels and expectations that can develop as an artist establishes themself in this industry.
“We grew up being conditioned to believe you have to be either this or that, you have to do this or that, but, no, I want to pick everything. I want to express myself and I want to use makeup as a medium to tap into every other medium. I don’t want to be limited in my lifetime. I want to feel free forever, honestly.”
Self-Taught. Makeup Artist. Photographer. Entrepreneur. Founder. Mother. Black woman.
In a world focused on labels, Danessa Myricks has continuously broken boundaries and built a world of beauty for people from all races, ages and genders.
Welcome to Artist Spotlight #34 series on my blog.
Starting out as a self-taught makeup artist, Danessa learned how to use products in unconventional ways to create stunning looks. Ignoring industry norms, she began to teach other artists about her techniques and product selections, and created a name for herself in the beauty world. After turning heads at some of the largest brands, Danessa led product development for some of the most successful launches in history at brands like KISS and Benefit Cosmetics. But she knew the world of makeup still felt exclusive to many, so she decided to launch her own brand, Danessa Myricks Beauty. Every product developed by Danessa and her team isn’t designed for just one application. All products by Danessa Myricks Beauty are multi-functional and created to work in multiple places and on all faces. Creatively combining artistry with product manipulation, she designs and launches some of the most high-performance products on the market.
Danessa has created looks for celebrities, worked with entertainers in music and film and collaborates with other brands and artists to push the beauty industry forward. She trains makeup artists and enthusiasts worldwide and continues to create some of the most innovative and inclusive beauty products on the market. But the most rewarding part of her work is hearing from people who felt underrepresented, unseen or ignored by beauty brands who finally land at a brand made for all, Danessa Myricks Beauty.
Beauty can feel like an exclusive world. Danessa Myricks Beauty was founded on the principle that race, gender, age and personal style should not limit anyone from experimenting with makeup and discovering their signature look. When we launched we reimagined what makeup can be and developed innovative multifunctional products that work everyplace on every face. Our high-performing products give makeup artists and consumers alike the freedom to play outside the box.
“As a self-taught artist with limited resources, I had to get creative with the products I had access to. Over the years I learned how to create stunning looks while using products in unconventional ways. When I launched my own brand I knew I didn’t want to do what everyone else was doing. I wanted every person to feel like they had found a brand that represented them and gave them freedom to enjoy makeup. I love that no one else makes products like we do and we will continually strive to innovate in the beauty space.”
Danessa Myricks Beauty has taken makeup out of the box.
All are invited to discover an inclusive world of beauty with no boundaries.
I have been personally inspired by Lisa Eldridge throughout my career as a makeup artist. I have used her as inspiration for my own looks as well as my clients’. From her skincare advice, successful makeup line and YouTube channel, to work with some of the most well-known celebrities and models – she’s one of the best artists who isn’t afraid to try new techniques and styles. Welcome to Artist Spotlight #9 series on my blog.
Lisa Eldridge is an English-New Zealand makeup artist, businesswoman, author, and YouTuber. She had her first big break when she was booked by ELLE magazine to work with model Cindy Crawford. From 2003 to 2013, Eldridge was Creative Director for Boots No7, where she was responsible for developing, re-designing and re-launching the brand. Eldridge, since 6 January 2015, is currently the global creative director of Lancôme, working across product development, advertising campaigns and digital strategy. In October 2015, Eldridge published the book Face Paint: The Story of Makeup.
Following a move to London, Eldridge took a course in photographic makeup artistry at Complexions, began building her portfolio and eventually signing with a makeup agency. She had her first big break when she was booked by aforementioned ELLE magazine to work with Cindy Crawford. Crawford and Eldridge subsequently worked together on several more shoots. She has been based in Paris, New York and Los Angeles, and now lives in London. Her work has appeared on the pages of British, Italian, French, Chinese and Japanese Vogue, Love, Allure, Glamour, Elle, Numéro, Harper’s Bazaar, Pop, and Lula for covers, fashion, beauty and celebrity shoots.
Eldridge has worked with the photographers Tim Walker, Mert and Marcus, Regan Cameron, Sølve Sundsbø, Rankin, Paolo Roversi, David Sims, Mario Testino, and Patrick Demarchelier. Aside from her editorial assignments, Eldridge collaborates with fashion houses and beauty brands on their international advertising campaigns and runway shows. These include Lancôme, Chloe, Alberta Ferretti, Prada, Donna Karan, Moschino, Yohji Yamamoto, and Pucci. Eldridge was named by The Business of Fashion as one of the people ‘Shaping The Global Fashion Industry’ in their Fashion 500 list for 2013.
Lisa Eldridge has a successful YouTube channel, on which she creates various makeup looks on herself and other models, shares tips and tricks, discusses skincare, and visits past decades of makeup history to recreate the looks of the times. When I attended makeup academy, I was often referred to her videos by instructors, to recreate her looks or take in her knowledge. Ever since then I’ve been a huge supporter of hers!
In February 2010, Eldridge launched her website, which has become one of the go-to sites for make-up tutorials, beauty advice and insider knowledge.
Lisa Eldridge wrote her first New York Times bestseller Face Paint, which she describes as “all about the history of makeup – something I’ve always wanted to write. It’s a hardback book (8 x 10 inches), with 60,000 words – full of fascinating, surprising and at times unbelievable stories of how and why the items in your makeup bag got to be there. I also spent a long time sourcing the right images – beautiful paintings, illustrations and iconic photography – to tell the story.”