Powerful Makeup Brush Cleaners To Keep Your Tools In Shape

If you can’t remember the last time you cleaned your makeup brushes— or if you’re the type to buy a new brush to avoid the brush cleaning process— it’s time to buckle down and wash your brushes. Did you know clean makeup brushes create a more seamless makeup look and allow your products to function properly? Yes, it’s true. Have you ever tried blending concealer with a soiled brush? Don’t recommend it. 

However, the most crucial reason to properly clean your brushes is to minimize outbreaks caused by the bacteria packed into the bristles from all of the liquid, powder, and cream products you use on your face on a regular basis. Up for the task? Here are 11 makeup brush cleaners that will restore your brushes to like-new condition.

CINEMA SECRETS

The creme de la creme of all makeup brush cleaners comes courtesy of Cinema Secrets. Beloved by makeup artists and obsessives alike, this brush cleaner quickly removes build-up from brushes without leaving a greasy residue behind.

MAC COSMETICS

After a while, certain cleansers can shorten your brush’s lifespan. Luckily, MAC’s brush cleanser does the complete opposite while also conditioning the brush hairs to ensure each makeup application is flawless.

SEPHORA COLLECTION

If each day starts with a fresh makeup beat, each day should end with a clean brush. Sephora Collection’s brush cleaner comes in the form of a spray so you can clean in between looks.

ELF COSMETICS

The best part about using E.l.f Cosmetics’ brush shampoo is how well it lathers, so you know your brushes are getting a goodclean regardless of how much effort you put in.

RICRIS

Streamline your makeup brush cleaning process with this tiny device. Simply dip your dirty brush in the bowl, turn on the spinner, discard the dirty water, and repeat.

AOA STUDIO

Believe it or not, the majority of inventory in the Miss A shop costs anywhere from $1 to $2, including its best-selling brush soap. Unlike other cleansers, the soap is housed in a small can but the results are astounding. Swirl your brush in the soap, rinse, and watch the magic happen.

DAWN DISH LIQUID

Yes, your typical antibacterial soap works just as well as the other brush cleaners on the market. Rest assured that your brushes will be free of all dirt and gunk, as well as any bacteria it may have accumulated over time.

ECOTOOLS

There are a lot of things to love about the Eco Tools brush shampoo, from the plant-based ingredients to fragrance-free formula. This cleanser brings your brushes back to their original state and is hypoallergenic to prevent any irritation.

REAL TECHNIQUES

A trusted brush cleanser from the brand with tried-and-true affordable brushes, the gel formula gives your brushes a deep clean without altering the bristles.

BEAUTYBLENDER

For a gentle cleanser tailored made for your beauty sponges, beautyblender created the perfect solution. This compact soap removes product build up as you massage the soap into your tools to provide a gentle but deep clean.

SIGMA BEAUTY

Free of any harsh chemicals, this hypoallergenic brush shampoo produces a good lather that coats each bristle with soap to remove the most stubborn dirt and pigment.

FAQs

Why do I need a brush cleaner?

You want to treat your brushes with the same level of attention you give your face, especially since brushes are directly applied to the skin. Cleaning your makeup brushes removes dirt and build-up that lead to acne scars and bacteria. A clean brush prevents breakouts and makes your makeup application process seamless. 

How do you wash your brushes?

Along with the aforementioned brush cleaners, investing in a brush mat helps to ensure your brushes are being properly cleansed. Most mats are designed with different sections for varying brush sizes. For liquid brush cleaners, it’s best to pour the product directly into the brush, saturate the bristles, and then use the mat to get hard-to-reach areas. After rinsing, repeat the process until your brushes return to their natural state.

ELLE

Valentine’s Day Beauty Gifts That Are Better Than Flowers

Whether you’re partnered up, in love with yourself, dating around, or happily spending Valentine’s Day with your friends, there’s nothing like new makeup, skincare, or else to make the holiday special. Sure, you could give someone a new face cream and call it a day. But instead of that, why not fully embrace the love fest and get something timely and, preferably, themed? Whether you want a perfume that smells like a floral arrangement, or some bath salts that guarantee a relaxing time, here are 24 beauty gifts you can get that special someone in your life.

Cheeky Rose Cream Blush

What’s the source of that rosy glow on your cheeks? Is it a late-night tryst, a few extra endorphins? Or maybe it’s this super creamy blush that gives you a flush straight out of a Disney movie?

Rose Eye Makeup Brush Set

Combine two great gifts into one: Roses and makeup brushes. The five-piece set is giving Beauty and the Beast vibes, but with more emphasis on beauty.

Buy on Amazon

Hot Lips Lipstick

This lipstick effortlessly delivers a soft, plumped look to your lips. It’s the perfect accessory to wear on a date, or when you’re taking selfies to update your dating profile.

Buy at Nordstrom

Eye Pods Eyeshadow Trio

Whether your seduction technique is fiery, sweet, or casual, these heart-stamped eyeshadows can achieve a makeup look to match.

Buy at Nordstrom

Heart Melter Lip Gloss Stick

If your lips need a little plumping, these heart-shaped gloss sticks will get it done. They’re so easy to throw in an overnight bag, so in the morning you can re-apply and say, “I woke up like this.”

The Texture Tonic

You’ve scrubbed, buffed, and polished every inch of your body, but what about your face? A nice, gentle blend of AHAs and niacinamide will get you even, smooth skin that’s perfectly peckable.

Buy at Sephora

Pout Perfecting Lip Mask

Prep those lips for puckering with these kiss-shaped lip sheet masks that give you all the nourishment you need for a smooth make-out sesh.

Buy at Walmart

Rose Above It Pearlescent CBD Bath Soak

You know what’s not sexy? Stress. This CBD-infused bath soak will help melt away all those worries–while also leaving your skin soft and supple.

Buy at ULTA

Slow Burn Scented Candle

Kasey Musgraves on the speaker, Kasey Musgraves in the air. This collab between the singer and Boy Smells candles will definitely set the mood.

Buy at Nordstrom

Refined Sugar Body Mist

Who knows which parts of you will be seen (or smelled) this Valentine’s Day? To cover all your bases, spray this vanilla and amber-scented body mist from head to toe.

Buy at ULTA

Tinted Cheek & Lip Stain

Am I flushed from your sweet-talking or is it just my subtle blush? This fan-favorite lip and cheek stain is the only product you need on your face. Plus, it’ll last through all of your night’s festivities so you don’t need to worry about re-applying.

Buy at Nordstrom

Body Candle

Hello, inspiration. This body-shaped candle is not only a chic desk accessory (it comes in seven colors), but it also sets the mood for what’s to come.

Buy at Nordstrom

Orgasm Glow Travel Size Set

This travel-sized blush kit is the definition of aspirational. Whether you prefer a cream finish or a classic powder (Is this a euphemism? I’m honestly not sure), you can rock NARS’s favorite blush any way that you like.

Buy at Nordstrom

Flower Pots Powder Blush

A bunch of flowers may spark joy for a week, tops. But this flower-stamped blush will give you a similar rosy glow for much, much longer.

Buy on Amazon

Lost Cherry Eau de Parfum

It might not be prom night, but a spritz of Lost Cherry is never a bad addition to an evening. Far from innocent, notes of black cherry, liqueur, almond, and hints of Turkish rose, make for a super sensual and deep combination that adds an air of mystery to whoever wears it.

Buy at Nordstrom

ELLE

How to Properly Clean and Dry Your Makeup Brushes

Cleaning your makeup brushes isn’t the most enjoyable thing to do, but it is rather important. Over time, the bristles can become a breeding ground for bacteria that could lead to breakouts.

That’s why it’s crucial to clean the tools at least two times a month — but those who use their brushes more than the average person may need to squeeze in even more washes. And it’s also good to note that if the fibers feel stiff, you’re overdue for a scrubbing.

Stop pushing the task to the bottom of your to do list, and get squeaky clean brushes by following the guide below.

How Often Should You Wash Your Makeup Brushes?

The amount you should wash your brushes can totally depend on the frequency at which you use them. Founder and CEO of ANISA BeautyAnisa Telwar Kaicker suggests giving your brushes a deep cleaning bi-weekly or once a month, depending on how often you use your brushes.

For a deep clean, use a makeup brush cleanser, like the Anisa The Wash cleanser ($12; anisa.com) or grab a gentle cleanser that won’t disrupt the fibers of your brush, whether they’re made from synthetic or natural materials. Many beauty bloggers swear by classic anti-bacterial dish liquid.

While you don’t need to deep clean your brushes every week, Kaicker does recommend a quick, “dry clean” using a product that doesn’t require water, like the Sephora Collection Daily Brush Cleaner ($15; sephora.com). “It gets rid of surface oil and dirt for everyday use with no downtime,” she tells us.

How To Wash Your Makeup Brushes

We all dread the process of actually washing our brushes, which is why most of us put off doing it anyways. But avoiding deep brush cleanings will just create more problems for you (like breakouts and stiff brushes). So here is an efficient brush cleaning process that’s as easy as 1-2-3. Follow these steps for a streamlined, hassle free, and quick washing process.

1. Wet Your Makeup Brushes

Saturate each bristle with lukewarm water. It doesn’t matter if the brush is made of synthetic or natural fibers, be sure to concentrate the running water on the tips as to avoid contact with the glue that holds the bristles in place. Over time, the constant contact can weaken the adhesive and result in unwanted shedding.

2. Swirl Your Wet Makeup Brushes

Either on a clean towel or a silicone cleaning pad ($15; anisa.com), swoosh the wet brush in a circular motion into a cleanser of your choice. All you have to do is rinse the brush and repeat until the water runs clear. If you have gunks of product build-up, you’ll want to reach for a solution made specifically to remove makeup. Cinema Secrets makes a time-saving Makeup Brush Cleaner ($24; sephora.com) that doesn’t require rinsing. 

3. Dry Your Makeup Brushes

You can also use a silicone cleaning pad after rinsing the brush to remove excess water. After removing excess water, gently reshape the brushes. Then, instead of letting brushes dry standing up or laying flat, hang them upside down for at least four hours. Gravity will help all of the moisture to properly evaporate, and preserve the shape of the bristles. The Dry’N Shape Tower by Sigma Beauty ($59; amazon.com) can dry and shape 48 of your eye brushes at once.

INSTYLE

MAC Faves!

  • Studio Fix Fluid SPF15 – a modern lightweight, natural matte foundation with shine-controlling, medium-to-full buildable coverage and 24-hour wear – available in an all-inclusive, colour-true range of 63 shades.
  • Studio Fix Powder – a one-step pressed powder and foundation that gives skin a 12-hour ultra-matte finish while controlling shine and without causing acne.
  • Brushes:
  • #170 – a best-selling foundation brush with a rounded, slanted shape and densely packed fibres that applies, buffs out and blends any foundation or primer.
  • & #150 – a full and dense brush for dusting loose or pressed powder onto the face or body.

Self-made eyeshadow and blush palettes.

(FTC DISCLAIMER: NOT SPONSORED.)

Coach Teams Up With Sephora For A Makeup Collection

Well, this was unexpected…Dinosaurs and unicorns will be featured on the products that are being targeted to Gen Z and Millennials.

Break out your quilted Coach cosmetic pouch because, for the first time ever, Coach makeup is now a thing. Thanks to a new sure-to-sell-out collab with Sephora Collection, the American heritage brand is debuting a flashy new assortment of beauty must-haves. Think glittery lip glosses, groovy makeup brushes, and collectible eye-to-face palettes in the likeness of Coach’s unofficial mascots, Rexy, Sharky, and Uni. “This collection is inspired by Coach’s free-spirited attitude, which really comes to life through the colorful and animated packaging, and is grounded in the beauty expertise of Sephora Collection,” Brooke Banwart, Vice President & General Manager of Sephora Collection, exclusively tells Refinery29. “Together with Coach, we set out to create a unique collection of wearable essentials that will evoke a sense of confidence and embody the core values of both brands.”

As any Coach stan will notice, iconic brand motifs like the brand’s animal friends, ladylike tea roses, and hangtag charm feature heavily in the packaging. “We took all of [the brand inspiration] and developed product formulas and shades that were high-quality at an affordable price point, which is what our clients know and love about Sephora Collection,” Banwart adds. “We worked closely with Coach to finalize the color palette and align on all details from metal finishes to colored glitter.” The full collection became available on March 2, and prices start at $16 for a pack of soothing eye patches and top out at $68 for the five-piece brush set. Palettes clock in at $38 apiece, and feature cheeky designs like rose-embossed pans, and a fashion-forward color palette that evokes Coach’s downtown-cool vibe.

SHOP THE PRODUCTS BELOW

Coach x Sephora Collection Rexy Eyeshadow Palette

Inspired by the fearless and playful spirit of Rexy, leader of the Coach mascots, this palette provides impeccable payoff with blendable formula. The versatile shades allow you to create both everyday and playful looks that are easy to apply on the go, making this palette a must-have accessory for your handbag. 

Buy at Sephora $38

Coach x Sephora Collection Tea Rose Brush Set

This glittery five-piece brush set features playful Coach mascots and the tea rose, a symbol of the Coach girl’s wild, feminine spirit. Each brush was custom designed with a glitter handle and vegan, synthetic bristles. The set comes housed in a fun, glitter brush stand with detachable and adjustable rings in featuring Coach’s favorite mascots and the tea rose. 

This Set Contains:
– Powder brush 
– Angled blush brush 
– Highlight brush 
– Shadow brush 
– Crease brush 
– Stand 
– 5 x Adjustable rings

Buy at Sephora $68

Coach x Sephora Collection Sharky Eyeshadow Palette

Inspired by the fun and ferocious Sharky, one of the Coach mascots, this palette provides impeccable payoff with blendable formula. The versatile shades allow you to create both everyday and fun looks that are easy to apply on the go making this palette a must-have accessory for your handbag. 

Buy at Sephora $38

Coach x Sephora Collection Tea Rose Lipgloss Set

Inspired by the tea rose, a symbol of the Coach girl’s wild, feminine spirit, this nail set features an essential quick drying base/top coat and universal pretty pink shade for a complete nail look. Add a twist to your classic manicure with the self-adhesive nail stickers—an easy and convenient way to accent the nails. This free-spirited and ambitious set lets you sport whichever Coach mascot speaks to you on any given day. 

This Set Contains: 
– 4 x 0.156 oz/ 4.6 mL Lip Glosses in Nude Pink (pinky nude with subtle shimmer), Mauve (creamy light cocoa), Shimmer (multi-dimensional dazzling pink), Berry (burgundy).

Buy at Sephora $36

Coach x Sephora Collection Uni Face Palette

Inspired by magical Uni, one of the Coach mascots, these softly romantic matte and shimmer shades will take your glow to the next level. Use these three shades to complement your natural glow. They can be worn day or night and through every mood and memory you make. This palette is the perfect accessory to apply on the go making it a must-have for your handbag. 

This Set Contains: 
– 0.07 oz/ 1.99 g Rose (matte blush)
– 0.07 oz/ 1.99 g Bronze (shimmer highlight)
– 0.07 oz/ 1.99 g Clay (matte bronzer)

Buy at Sephora $38

Coach x Sephora Collection Tea Rose Eye Mask Set

Inspired by the tea rose, a symbol of the Coach girl’s wild, feminine spirit, these cucumber-rose infused masks are thin, curved sheets that contour to the shape of the under-eye area perfectly to stay in place. Apply while getting ready for the day or when winding down for the night. 

Highlighted Ingredients:
– Aloe Vera: Imparts conditioning and calming properties.
– Chamomile: Helps soothe the skin.
– Cucumber: Softens and moisturizes.

Buy at Sephora $16

Coach x Sephora Collection Tea Rose Nail Set

Inspired by the tea rose, a symbol of the Coach girl’s wild, feminine spirit, this nail set features an essential quick drying base/top coat and universal pretty pink shade for a complete nail look. Add a twist to your classic manicure with the self-adhesive nail stickers—an easy and convenient way to accent the nails. This free-spirited and ambitious set lets you sport whichever Coach mascot speaks to you on any given day.

This Set Contains:
– 0.25 oz/ 7.5 mL Pink Nail Polish
– 0.25 oz/ 7.5 mL Clear Base/Top Coat
– Nail stickers

Buy at Sephora $18

REFINERY29 article

5 Realistic Beauty Resolutions That You Can Definitely Keep

When it comes to New Year’s beauty resolutions, the ones that are really going to carry on past January are the ones that feel the least restrictive and come with a serious side order of evident benefits to push us into brand new beauty territory. Maybe it’s time you gave up the habits that are impacting both your skin and the environment? Or, perhaps it’s time that you shake up the way you approach makeup and take your eyeliner skill to expert level?

Give up face wipes

Literally, stop now. From here on in, commit to choosing a makeup removing alternative that strays far away from the toxic reality of facial wipes. They might be affordable and easy to use, but their negative impact on the environment has long been documented. Water UK has even stated that 93 per cent of the gunk blocking our sewers is made up of wet wipes, and Marine Conservation found 12 wet wipes on average per 100 metres on UK beaches. Alternatives are now readily available: whether you want to choose reusable Face Halos or opt for a double cleanse and a muslin cloth, there really should be no need for you to ever open a pack again. Plus, if the environmental stats on wipes aren’t enough to dissuade you, consider that they are also bad for your complexion as they don’t probe deep enough to remove makeup entirely, and the scrubbing movements can cause unwanted irritation.

Don’t pick your spots

A beauty mandate we know well and have heard a thousand times, and yet, we all struggle to resist the temptation every time a new blemish pops up to say “hello”. Put down the at-home tools, stay away from your mirror and don’t even think about just quickly scratching away that whitehead. Scarring, further contamination and long-term damage are just some of the reasons we should leave this practice to the professionals. If you simply must remove a blemish, make sure that you pop, and don’t pick at the area. Cleanliness is key from your hands to cleaning the area after the gentle extraction. Picking is a 2021 no.

Try a new trick

Beauty resolutions shouldn’t all be about restriction. The new year can also prove the perfect time to try something new. Why not start with perfecting a new beauty technique, say, each month? By this time next year, you’ll have 12 new tricks in your beauty arsenal and perhaps a whole new perspective on your own routine. Whether you want to perfect a facial massage technique or finally master that cat-eye flick, YouTube is the best place to start, naturally.

Wash your brushes

It’s all well and good stepping out in an expertly executed makeup look that then gets washed away with a precise skincare routine, but, if your tools are dirty then you will find yourself right back at square one. Make the commitment to cleanse your kabuki et al at regular intervals. A routine of washing your brushes and tools with specialist cleansers will not only help your skin by removing impurities but will also give your makeup brushes a greater lifespan.

Recycle! Recycle! Recycle!

As the beauty industry increases its commitment to sustainability, make a concerted effort to do your part too. Much of the packaging your products come in will be comprised of various components that will all have different recycling capabilities. What this means is that you’ll need to invest some time into sorting through the empties and cartons. Or, consider the environment from the point of purchase and opt for brands and products that create with a green agenda and refillable bottles.

VOGUE article

What Every Beginner Needs to Have in Their Makeup Kit

Moisturizer and Primer

Great makeup begins with great skincare. Prep your skin with CeraVe Moisturizer ($11; target.com), a lightweight daily moisturizer for normal to dry skin. Follow up with Estee Lauder Illuminating Perfecting Primer, ($38; nordstrom.com), a luminous face primer that hydrates and brightens skin for a dewy finish. The duo will ensure a flawless base that keeps makeup in place all day.

Concealer and Foundation

Beginners can eliminate the risk of caked-on foundation by adding an opaque concealer to their kit. L.A. Girl concealer’s ($3; walmart.com) creaseless formula camouflages imperfections, allowing you to use less foundation. When paired with Makeup Forever’s HD Invisible Cover Foundation ($43; sephora.com) no one will be able to tell where your skin ends and the makeup begins. Bonus: It lasts for 24 hours and comes in 50 shades.

Eyebrow Pomade and Spoolie Brush

Among the most important features on your face: Your eyebrows. Every beginner needs a tool like the dual-sided Anastasia Beverly Hills brush ($18; macys.com) to sculpt perfect arches. The brand’s Dipbrow Pomade ($21; sephora.com) is also a beginner favorite as it’s easy to apply, smudge-proof, and waterproof — so it’s great even for oily skin types.

Eyeliner and Mascara

For a beginner, skip the false lashes and go straight for an all-star mascara and liner combo. Tag-team Kat Von D Tattoo Liner ($20; sephora.com), which gives the illusion of thicker fringe, with a few swipes of Benefit’s They’re Real Lengthening Volumizing Mascara to add dramatic length ($25; sephora.com).

Nude and Red Lipstick

No kit is complete without a super versatile nude and red lip color that can take you from day to night. Try Chanel Rouge Coco Shine ($38; chanel.com) for a hydrating nude and MAC Lipstick ($17; maccosmetics.com) for a universally flattering bold red that stays put for hours.

Brushes and Tools

In order to put apply your makeup properly, you’ll need to use the right tools. The Beautyblender ($20; sephora.com) is perfect for effortlessly blending foundations, blush, and concealer. For precise eye makeup and dusting on powders reach for Sonia Kashuk’s brush set ($40; target.com).

Blush and Highlighter

Add healthy color and a subtle glow to your skin with a classic blush and highlighter. Nars and Becca have both created cult favorites that are must-haves for every kit. Nars Blush in Orgasm, $30; sephora.com. Becca Shimmering Skin Perfector, $41; sephora.com.

Eyeshadow Palette

If you’re experimenting with eyeshadows, this Anastasia Beverly Hills Modern Renaissance Eye Shadow Palette ($42; sephora.com) is perfect for you. It offers a range of everyday nudes, plus a hint of bright colors to play around with.

Q-Tips and Makeup Wipes

Even pros make mistakes — and dabbing a Q-Tip ($3; target.com) into lotion is their secret for instantly erasing errors. And for those nights when you’re too lazy to wash your face, makeup wipes will be your best friend. Try Cleanse by Lauren Napier ($40; net-a-porter.com), which comes with 50 individually packaged wipes you can throw in your travel bag to use on-the-go.

Of course, these are the basics to help get you started. The more you work, you will realize the need for more products, textures, and colours. Some additional items to this list include:

  • Setting powder
  • Bronzer/contour products
  • Setting spray
  • Eyeshadow primer
  • (If desired) False eyelashes
  • Lip balm
  • Alcohol spray for sanitization purposes
  • Brush cleaner

INSTYLE article

Mario Dedivanovic’s Debut Line Takes Us Inside The Celebrity Makeup Artist’s Mind

It’s been 20 years since celebrity makeup artist Mario Dedivanovic entered the scene, forever contouring the shape of the beauty world with highlights, shimmers, and perfectly winged liner that launched an army of copycats on social media. 

Now, Dedivanovic, whom the New Yorker recently heralded as “The Makeup Artist at Ground Zero of Internet Beauty Culture,” has taken his years of expertise, massive internet fame, and a few personal checks to labs across the world to create his dream: a self-funded line of products titled Makeup by Mario. 

Welcome to Artist Spotlight #19 series on my blog.

For Dedivanovic, this moment is huge. He begins to tear up on a Zoom call as he discusses the project he began working on three years ago. “I’m just so excited for October 1st”—the launch date, Dedivanovic’s birthday, and the date he began working on the Sephora floor many years ago—“because it almost still doesn’t feel real to me,” he says. 

The artist comes fully loaded with all the bonafides to make a bestselling beauty line. He’s most famous for his work on one of the 21st century’s most famous canvases, Kim Kardashian-West, and helped launch her KKW Beauty line. He’s also had brand partnerships with Laura Mercier and hosts a mega-popular Masterclass. This is the last box to check on his way to beauty moguldom. 

For Dedivanovic, the Sephora gondola, the display for all a brand’s beauty products inside the store, is the ultimate symbol of his success. “I used to manifest into those Sephora bottles when I was cleaning them, that I would one day have that, knowing very well that I had to work very hard and it probably wouldn’t be 20-plus years until I did that,” he explains. “I’ve been dreaming about this moment for a long time.”

His dreams are finally a reality. The new line includes 21 products and tools, including eyeshadow palettes, brushes, and highlighters created to flatter any and all skin tones. “When I work, I tend to like products that I can use on all skin tones,” he says. 

Below, a few beauty tips from the seasoned vet, plus a peek at the products in his collection.

He knows you’re bad at winged eyeliner.

A standout product in the line is the Master Pigment Pro Pencils, inspired by his older sister Vicky, a relatable queen with an inability to work with eyeliner. 

“I think it’s hard even for an artist to really do a beautiful wing,” Dedivanovic says. “I know that a lot of people want to do wings, but it’s challenging and can be intimidating. With this pencil and brush shape, you take the pencil and draw a line from there [the center of your eyelid] to the corner. You stop at the corner and flip the brush over and up and lift. [The brush] literally does the flip for you. I wanted to make this technique very, very easy.”

Dedivanovic added that he will provide new content that inspired tools like the eyeliner and tutorials around how to use it on his social media platforms. 

He likes both contoured and natural makeup.

“I know I’m [known] as the contour king, but I think there was a little misconception,” he says. “I’m not the type of artist that typically will do the heavy stripes and all those types of things. I like makeup to look as if one were born with it in terms of the colors and finishes on the skin. I like it to enhance a woman’s face, not to have it feel unnatural or that they have a ton of makeup on. My goal at the end is that when you are up close, in person, you do makeup to make it look beautiful there. But for me, that’s not enough. I want it to look beautiful for the person as well. Bot in the sense, Oh, wow, your makeup is beautiful. More in the sense of, Wow, you look beautiful.

The brand is for novices and beauty experts alike.

While the line is infused with years of experience from Dedivanovic, he wanted to create something that was easy for the most green of makeup appliers to use. 

Here’s his tip for the Master Metallics palette:

“This is a very creamy formula that’s a blend of powders and creams, so it’s very easy to use with just a swipe of a finger on your lid for a quick application. I wanted to separate my products by texture because as an artist, I was always trained from the very beginning that you always separated your mattes [from] your metallics. That’s the way you packed your bag as well.”

The packaging is the future of beauty.

Dedivanovic was inspired by the iPhone and how easily it can fit into your hand. He wanted the tools to feel accessible and comfortable while you apply your makeup. Think 2001: A Space Odyssey meets BTS’s “On” music video: The full, nearly all-white kit comes in what looks like a briefcase from a space-age population that cracked the code on product design. “It felt like the future of makeup in a sense,” he says. “I hadn’t seen something like this when it was presented. Also, it felt pure.” 

The Master Prep and Set

Available in three different tones—light, medium, and deep—each set comes with six shades to be used as an eye primer. Dedivanovicoriginally tried to get this product in the palettes but couldn’t configure it correctly and inclusion would make the palettes gigantic. Thus, it evolved into its own separate product. 

Buy at Sephora $37

Master Mattes 

The Master Mattes were the first product Dedivanovic began working on in 2017. “The Master Matte palette is inspired by human skin tones,” he explains. “It’s inspired by the technique I have done for many years, in which I shape and contour the eyes using typically different, varying shades of foundation and/or concealer to shape and contour the eyes before I apply eyeshadow.”

To find the right human skin tones for the palette, he researched the different pigments that make up our skin tones. The shades also have a bit of translucency because he prefers subtle to extremely pigmented eyeshadow. 

Buy at Sephora $64

Master Metallic and Master Metals

The all-metallic formula is a creamy blend of both powders and creams, making it very easy to use with a single swipe of your finger onto your lids. Dedivanovic, a self-proclaimed geek, researched the inside of our bodies for the pink, brown, and cream hues. “This is sort of representative of the shades that are within all our bodies on a cellular level,” he explains. “What’s really interesting is when you swatch all these colors together, it’s the epitome of my dream color palette when it comes to shimmery shades.” 

Buy at Sephora $64

If you’re looking for the easiest-to-use product in the collection, this palette is your go-to. But, if you’re looking for more of a high-intensity pigment, Dedivanovic created the Master Metals and Master Metals Manipulator to create your very own dream eye looks. “The idea is that the artist could scrape several shades and mix their own metal shades,” he says. “What happens when you use the Master Metal Manipulator is it turns it into a molten liquid metal. You can do liquid liners with it, you can do a quick all-over eyeshadow shade, or just the inner corner. 

Buy at Sephora $64

Bonus points: The Master Metal Manipulator also turns them into a completely waterproof product. 

Mario’s Master Metal™ Manipulator™ is the ultimate mixing agent for metallic pigments. It instantly transforms loose or pressed metallic pigments into a liquid, creating a gorgeous metal foil. When mixed with pigment, it provides intense grip, lasting power, and locks the formula in place.

Buy at Sephora $18

The Master Crystal Reflectors

The Master Crystal Reflectors come in three shades: quartz, citrine, and bronzite. The reflectors are a few of his favorites because of their sheer finish that “sparkles while dancing on the eyelid.”

The product also reflects light beautifully and gives a bit of reflection and dimension to the eyelid, but can be worn all over the face. “It’s a global exclusive formula, so no one can ever have this formula,” he adds. “I’m very excited about that.”

Buy at Sephora $32

The Master Secret Glow

“For years, I liked to use a highlighter on the cheek or on the eye that is a completely sheer emollient glow,” he says. “I envisioned this even for the girl who really doesn’t wear any makeup. I do clients that have a very natural look and I like natural looks as well. This product really fits both of those.”

Buy at Sephora $29

The Master Tools 

Master Mattes™ Brightening Eye Pencil  

For the collection, Dedivanovic created four pencils and four eyeshadow brushes. According to him, “Pencils are one of the most transformative aspects of makeup, especially when it comes to the eyes.” He incorporated his signature liner techniques into crafting them. 

Buy at Sephora $27

Master Pigment Pro™ Eyeliner Pencil

Mario’s dual-ended liner has all you need to create a precise line. The velvety gel-based formula delivers a full-coverage finish in a single swipe. It has incredible grip after it sets but still allows time to blend, layer, and define. For a soft, symmetrical line, use the brush to smudge and blend.

Buy at Sephora $29

Master Mattes™ Liquid Eyeliner

This liquid liner is extremely pigmented and features a super sharp, flexible felt tip for ultimate control. The bulletproof formula grips the lid and is completely smudge-proof for bold and lasting definition.

Buy at Sephora $29

EF 1 Makeup Brush

The brushes are inspired by the eyeshadow brushes he usually works with from Japan. They’re designed to work with the other formulas in the collection like the Master Mattes to make for an easy blend and application.

Buy at Sephora $29

EF 2 Makeup Brush

This brush has fluffy, soft, flexible hairs that are ideal for blending and softening on the eyes and face. It’s also perfect for applying and blending matte shadows. All Makeup By Mario brushes are cruelty-free, made with a custom blend of synthetic and vegan fibers, and 100% FSC-certified birchwood handles.

Buy at Sephora $29

E 3 Makeup Brush

This brush has fluffy, soft hairs and a wide, tapered shape. It’s perfect for effortless eyeshadow application and an easy sweep of color across the lid. All Makeup By Mario brushes are cruelty-free, made with a custom blend of synthetic and vegan fibers, and 100% FSC-certified birchwood handles.

Buy at Sephora $29

E 4 Makeup Brush

This brush features a denser, rounded head with flat hairs and works well with cream and powder formulas. All Makeup By Mario brushes are cruelty-free, made with a custom blend of synthetic and vegan fibers, and 100% FSC-certified birchwood handles.

Buy at Sephora $29

E 5 Makeup Brush

This brush’s small, tapered head makes it the perfect detail brush. Use it to apply shadows wet or dry or to blend and smoke out eyeliner with control and ease. All Makeup By Mario brushes are cruelty-free and are made with a custom blend of synthetic and vegan fibers, and 100% FSC-certified birchwood handles.

Buy at Sephora $29

Gentle Makeup Remover Wipes

Last but not least, he created gentle makeup remover wipes. “When I work, I’m very particular with wipes,” he says. “I use them to gently exfoliate the skin right before I go on with skincare.” He wanted to move away from traditional oily formulas so he created something without fragrance or the normal oily residue. “These are made with 100 percent natural, pure cucumber water, and they don’t leave any oiliness.” 

Buy at Sephora $20

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FASHIONISTA article

The 13 Best E.L.F. Makeup and Skin-Care Products

As said by Allure editors:

“Because E.L.F.’s makeup and skin-care offerings are incredibly affordable and effective, wanting to fill up your cart with everything the beauty brand has to offer is a little too tempting. (We’ve all be there.) Add in the fact that you can pick up the products at your local Target, Old Navy, and drugstores, and you’ll start wondering if E.L.F. wants you to directly deposit your paycheck into its account.

We rounded up some tried-and-true product picks from Allure editors to make shopping E.L.F.’s vast beauty selection a little easier, more efficient, and kinder to your wallet. You’re welcome. Many of our recommendations even have a Best of Beauty Awards and Readers’ Choice Awards to their names, like best eye shadow brush and best lipstick, so you know they’re going to be amazing additions to your beauty routine. Keep scrolling to see which highlighter, eye shadow palette, and skin-care products we swear by.”

E.L.F. Luminous Poreless Putty Primer

Unlike the original version, which has a slightly mattifying effect, E.L.F.’s Luminous Poreless Putty Primer leaves the skin with a subtle dewy finish whether you choose to wear it alone or under makeup. So if you want to minimize the appearance of your pores and get a radiant glow, look no further than this primer.

Buy $10

E.L.F. Gentle Peeling Exfoliant

If you’ve never experienced the wonders of a peeling gel, allow this Best of Beauty winner to be your introduction. Straight out of the pump, it looks like a clear gel. However, when you start rubbing it onto skin, it turns into little balls. Why? The Gentle Peeling Exfoliant picks up the dead skin cells and other grime on your face and rolls it up like eraser dust. It’s incredibly satisfying and leaves skin smooth and radiant.

Buy $10

E.L.F. Cream Contour Palette

The Best of Beauty-winning Cream Contour Palette contains four different matte creams — a trio of bronzes (taupe, fawn, and caramel) and one yellow-beige hue for brightening. Each are rich and intensely pigmented but once blended out, they seamlessly melt into skin for a natural-looking sculpted finish.

Buy $8

E.L.F. SuperBrighten Peel Pads

E.L.F.’s SuperBrighten Peel Pads may not cost you much — and yet, they actually rival some of their more expensive competitors on the market. Formulated with alpha hydroxy acids (AHAs), citrus (from lemon peel oil and lemon fruit extract), and witch hazel, these exfoliating treatment pads work by gently buffing away excess dead skin, which, in turn, gives the appearance of a more radiant complexion.

Buy $10

E.L.F. Lip Exfoliator

Swipe the brand’s sugar-spiked Lip Exfoliator over your chapped lips to smooth away flakiness in seconds. Your lips will be happier and even a bit plumper once you’re done.

Buy $4

E.L.F. Solid Sponge Cleanser

Washing your makeup tools doesn’t have to be a chore. Keep the Solid Sponge Cleanser near your sink, so you remember to dip dirty brushes and sponges directly into it when they need a washing. (There’s something soothing about swirling them around the charcoal-infused disc.)

Along with pristine brushes, your skin will love that you’re cleaning your brushes with the detoxifying ingredient, as it’s been said to help prevent future breakouts. And let’s be real, we’ll take all the help we can get.

Buy $4

E.L.F. Prismatic Highlighting Duo

Not even E.L.F. is immune to the holographic makeup hype. These color-shifting powders may look petal pink and lilac in the pan, but when brushed onto cheekbones, they transform into a hot pink and sky blue.

Buy $4

E.L.F. Jelly Pop Water Gel Moisturizer

Made with watermelon fruit extract (yum), glycerin, and castor oil, E.L.F.’s Jelly Pop Water Gel Moisturizer soothes redness and re-hydrates parched skin in one fell swoop. It’s also super-fast-absorbing, making it an especially great option for the summer months when we’re sweating more and tend to favor lighter products.

Buy $8

E.L.F. Bite Size Eye Shadow Palette

Available in eight different shade options, E.L.F.’s Bite Size Eye Shadow Palettes (as in the same ones that went viral on TikTok earlier this year) make creating a put-together eye look easy as pie. The quad shown here is “cream & sugar” and contains a combination of neutral-toned, shimmery and matte shadows that work on almost every skin tone. Plus, the formula of these shadows is über-opaque, yet also so easy to blend.

Buy $3

E.L.F. Moisturizing Lipstick in Velvet Rope

Allure editors aren’t the only ones obsessed with E.L.F.’s Moisturizing Lipstick in Velvet Rope — our readers are, too. Velvet Rope, which is a cherry red with a golden sheen, won a Readers’ Choice Award this year for its creamy, hydrating formula that lasts all day long.

Buy $4

E.L.F. Baked Highlighter

Read our guide to the best glow-givers of the year yet? If so, then you already know E.L.F.’s best-selling Baked Highlighter made the cut.

Despite technically being a powder, its ultra-buttery, featherlight formula melts into the skin like it’s nothing and never looks cakey worn on top of foundation and concealer. It also contains skin-loving ingredients like vitamin E, jojoba, and apricot seed oils, which is a nice added bonus.

Buy $4

E.L.F. Beautifully Precise Eyeshadow Brush No. 201

Blending eye shadow ain’t easy. The Beautifully Precise Eyeshadow Brush No. 201, which recently won a Best of Beauty Award, will do all the work for you with as little effort as possible. You can pack color onto your lids with the short, dense bristles before sweeping the fluffy ends over the edges to soften them in seconds.

Buy $6

E.L.F. Mad For Matte Holy Smokes Palette

With all the latest palettes packed with terracotta and peach shades, the E.L.F. Mad For Matte Holy Smokes Palette has a much-welcomed mix of both warm- and cool-toned hues. On the right side, you have a peachy cream, blue-toned gray, and more neutral shades for laying down a clean base. Or, of course, you can wear just one by itself for a more minimalist look.

On the left side, you have a gorgeous teal, sapphire blue, and soft black for making your smoky eye fantasies a reality. (Hence the name Holy Smokes.) You can make sure they are all blended well with the shades situated in the middle of the palette.

Buy $10

ALLURE article

Every Product In Selena Gomez’s RARE BEAUTY Makeup Line

The rise of the celebrity beauty brand is alive and well in 2020, just in case there were any doubts. The latest example comes courtesy of Selena Gomez, in the form of color cosmetics brand Rare Beauty, which made its official debut on September 3rd. Welcome to Artist Spotlight #17 series on my blog.

Touted as a “mission-driven brand,” Rare Beauty will donate 1% of all sales, “as well as funds raised from partners” to the Rare Impact Fund, which “aims to increase access to mental health resources,” according to a press release from the brand. It has an initial goal of raising $100 million over the next decade to “help address the gaps in mental health services for underserved communities, which will make it one of the largest known funds in support of mental health from a corporate entity.”

In a statement, Gomez said: “These products aren’t about being someone else, it’s about being who you are, whether that’s rocking a full face of bold makeup or barely any makeup at all. Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful exactly as they are.” 

Rare Beauty’s rather robust initial product offering includes a touch-up kit with refillable powder and blotting papers, a matte liquid eyeliner, eight shades of tinted lip balm, 12 shades of matte lip color, eight liquid highlighters, eight liquid blush shades, eight shades of a dual-ended brow pencil and gel, three tools, an illumining primer, a multi-tasking face mist and 48 shades each of both foundation and liquid concealer.

According to the brand, Gomez has had a hands-on approach to developing Rare Beauty, including product testing, design and mission. At launch, it will be available at Sephora in the U.S., Canada and Mexico, as well as Sephora inside JC Penney and at RareBeauty.com. There are plans for additional international expansion in place for 2021.

Liquid Touch Weightless Foundation $29

A weightless foundation with concentrated pigments that feels barely there while providing buildable medium-to-full coverage with a natural finish.

Liquid Touch Brightening Concealer $19

A lightweight, hydrating concealer with cake-free, medium-to-full coverage that lasts while brightening skin with a radiant finish.

Soft Pinch Liquid Blush $20

A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in matte and dewy finishes.

Positive Light Liquid Luminizer Highlight $22

A silky, second-skin liquid highlighter that creates a lasting, soft, and luminous finish.

Lip Souffle Matte Cream Lipstick $20

A weightless air-whipped lip cream that hugs lips with rich color and nourishing hydration that gives a soft velvety matte finish.

With Gratitude Dewy Lip Balm $16

A hydrating, nourishing balm that adds a hint of just-kissed color with a natural dewy finish.

Perfect Strokes Matte Liquid Liner $19

A longwearing, waterproof, matte liquid eyeliner formulated with ultra-black pigments for dramatic definition every time.

Liquid Touch Foundation Brush $28

A cruelty-free foundation brush packed with soft, silky bristles that build, blend, and buff.

Always An Optimist Illuminating Primer $26

A weightless, silicone-free, gel primer enriched with ultra-fine pearls for a lit-from-within glow.

(Available in a mini version for $14, 15ml)

Brow Harmony Pencil & Gel $22

A dual-ended, triangular-shaped, retractable brow pencil and tinted brow gel that creates naturally defined brows.

Always An Optimist 4-in-1 Prime & Set Mist $24

An ultrafine, glow-boosting mist that hydrates, primes, sets, and refreshes skin.

Blot & Glow Touch-Up Kit $26

A refillable two-in-one compact of touch-up essentials—blotting papers and a radiant powder-filled puff—for freshening up on the go.

Blotting Paper $5 & Powder Puff Refills $15

Liquid Touch Concealer Brush $16

A cruelty-free concealer brush with uniquely sculpted bristles and a pointed tip for precise coverage.

Liquid Touch Multitasking Makeup Sponge $14

 A plush sponge with a diamond-shaped tip for a precise application and customizable coverage.

UPCOMING PRODUCTS SNEAK PEEK!

Looks like we’ll be getting some eyeshadows & liquid bronzers.

Credit: Trendmood1 on Instagram