MAC Faves!

  • Studio Fix Fluid SPF15 – a modern lightweight, natural matte foundation with shine-controlling, medium-to-full buildable coverage and 24-hour wear – available in an all-inclusive, colour-true range of 63 shades.
  • Studio Fix Powder – a one-step pressed powder and foundation that gives skin a 12-hour ultra-matte finish while controlling shine and without causing acne.
  • Brushes:
  • #170 – a best-selling foundation brush with a rounded, slanted shape and densely packed fibres that applies, buffs out and blends any foundation or primer.
  • & #150 – a full and dense brush for dusting loose or pressed powder onto the face or body.

Self-made eyeshadow and blush palettes.

(FTC DISCLAIMER: NOT SPONSORED.)

Coach Teams Up With Sephora For A Makeup Collection

Well, this was unexpected…Dinosaurs and unicorns will be featured on the products that are being targeted to Gen Z and Millennials.

Break out your quilted Coach cosmetic pouch because, for the first time ever, Coach makeup is now a thing. Thanks to a new sure-to-sell-out collab with Sephora Collection, the American heritage brand is debuting a flashy new assortment of beauty must-haves. Think glittery lip glosses, groovy makeup brushes, and collectible eye-to-face palettes in the likeness of Coach’s unofficial mascots, Rexy, Sharky, and Uni. “This collection is inspired by Coach’s free-spirited attitude, which really comes to life through the colorful and animated packaging, and is grounded in the beauty expertise of Sephora Collection,” Brooke Banwart, Vice President & General Manager of Sephora Collection, exclusively tells Refinery29. “Together with Coach, we set out to create a unique collection of wearable essentials that will evoke a sense of confidence and embody the core values of both brands.”

As any Coach stan will notice, iconic brand motifs like the brand’s animal friends, ladylike tea roses, and hangtag charm feature heavily in the packaging. “We took all of [the brand inspiration] and developed product formulas and shades that were high-quality at an affordable price point, which is what our clients know and love about Sephora Collection,” Banwart adds. “We worked closely with Coach to finalize the color palette and align on all details from metal finishes to colored glitter.” The full collection became available on March 2, and prices start at $16 for a pack of soothing eye patches and top out at $68 for the five-piece brush set. Palettes clock in at $38 apiece, and feature cheeky designs like rose-embossed pans, and a fashion-forward color palette that evokes Coach’s downtown-cool vibe.

SHOP THE PRODUCTS BELOW

Coach x Sephora Collection Rexy Eyeshadow Palette

Inspired by the fearless and playful spirit of Rexy, leader of the Coach mascots, this palette provides impeccable payoff with blendable formula. The versatile shades allow you to create both everyday and playful looks that are easy to apply on the go, making this palette a must-have accessory for your handbag. 

Buy at Sephora $38

Coach x Sephora Collection Tea Rose Brush Set

This glittery five-piece brush set features playful Coach mascots and the tea rose, a symbol of the Coach girl’s wild, feminine spirit. Each brush was custom designed with a glitter handle and vegan, synthetic bristles. The set comes housed in a fun, glitter brush stand with detachable and adjustable rings in featuring Coach’s favorite mascots and the tea rose. 

This Set Contains:
– Powder brush 
– Angled blush brush 
– Highlight brush 
– Shadow brush 
– Crease brush 
– Stand 
– 5 x Adjustable rings

Buy at Sephora $68

Coach x Sephora Collection Sharky Eyeshadow Palette

Inspired by the fun and ferocious Sharky, one of the Coach mascots, this palette provides impeccable payoff with blendable formula. The versatile shades allow you to create both everyday and fun looks that are easy to apply on the go making this palette a must-have accessory for your handbag. 

Buy at Sephora $38

Coach x Sephora Collection Tea Rose Lipgloss Set

Inspired by the tea rose, a symbol of the Coach girl’s wild, feminine spirit, this nail set features an essential quick drying base/top coat and universal pretty pink shade for a complete nail look. Add a twist to your classic manicure with the self-adhesive nail stickers—an easy and convenient way to accent the nails. This free-spirited and ambitious set lets you sport whichever Coach mascot speaks to you on any given day. 

This Set Contains: 
– 4 x 0.156 oz/ 4.6 mL Lip Glosses in Nude Pink (pinky nude with subtle shimmer), Mauve (creamy light cocoa), Shimmer (multi-dimensional dazzling pink), Berry (burgundy).

Buy at Sephora $36

Coach x Sephora Collection Uni Face Palette

Inspired by magical Uni, one of the Coach mascots, these softly romantic matte and shimmer shades will take your glow to the next level. Use these three shades to complement your natural glow. They can be worn day or night and through every mood and memory you make. This palette is the perfect accessory to apply on the go making it a must-have for your handbag. 

This Set Contains: 
– 0.07 oz/ 1.99 g Rose (matte blush)
– 0.07 oz/ 1.99 g Bronze (shimmer highlight)
– 0.07 oz/ 1.99 g Clay (matte bronzer)

Buy at Sephora $38

Coach x Sephora Collection Tea Rose Eye Mask Set

Inspired by the tea rose, a symbol of the Coach girl’s wild, feminine spirit, these cucumber-rose infused masks are thin, curved sheets that contour to the shape of the under-eye area perfectly to stay in place. Apply while getting ready for the day or when winding down for the night. 

Highlighted Ingredients:
– Aloe Vera: Imparts conditioning and calming properties.
– Chamomile: Helps soothe the skin.
– Cucumber: Softens and moisturizes.

Buy at Sephora $16

Coach x Sephora Collection Tea Rose Nail Set

Inspired by the tea rose, a symbol of the Coach girl’s wild, feminine spirit, this nail set features an essential quick drying base/top coat and universal pretty pink shade for a complete nail look. Add a twist to your classic manicure with the self-adhesive nail stickers—an easy and convenient way to accent the nails. This free-spirited and ambitious set lets you sport whichever Coach mascot speaks to you on any given day.

This Set Contains:
– 0.25 oz/ 7.5 mL Pink Nail Polish
– 0.25 oz/ 7.5 mL Clear Base/Top Coat
– Nail stickers

Buy at Sephora $18

REFINERY29 article

5 Realistic Beauty Resolutions That You Can Definitely Keep

When it comes to New Year’s beauty resolutions, the ones that are really going to carry on past January are the ones that feel the least restrictive and come with a serious side order of evident benefits to push us into brand new beauty territory. Maybe it’s time you gave up the habits that are impacting both your skin and the environment? Or, perhaps it’s time that you shake up the way you approach makeup and take your eyeliner skill to expert level?

Give up face wipes

Literally, stop now. From here on in, commit to choosing a makeup removing alternative that strays far away from the toxic reality of facial wipes. They might be affordable and easy to use, but their negative impact on the environment has long been documented. Water UK has even stated that 93 per cent of the gunk blocking our sewers is made up of wet wipes, and Marine Conservation found 12 wet wipes on average per 100 metres on UK beaches. Alternatives are now readily available: whether you want to choose reusable Face Halos or opt for a double cleanse and a muslin cloth, there really should be no need for you to ever open a pack again. Plus, if the environmental stats on wipes aren’t enough to dissuade you, consider that they are also bad for your complexion as they don’t probe deep enough to remove makeup entirely, and the scrubbing movements can cause unwanted irritation.

Don’t pick your spots

A beauty mandate we know well and have heard a thousand times, and yet, we all struggle to resist the temptation every time a new blemish pops up to say “hello”. Put down the at-home tools, stay away from your mirror and don’t even think about just quickly scratching away that whitehead. Scarring, further contamination and long-term damage are just some of the reasons we should leave this practice to the professionals. If you simply must remove a blemish, make sure that you pop, and don’t pick at the area. Cleanliness is key from your hands to cleaning the area after the gentle extraction. Picking is a 2021 no.

Try a new trick

Beauty resolutions shouldn’t all be about restriction. The new year can also prove the perfect time to try something new. Why not start with perfecting a new beauty technique, say, each month? By this time next year, you’ll have 12 new tricks in your beauty arsenal and perhaps a whole new perspective on your own routine. Whether you want to perfect a facial massage technique or finally master that cat-eye flick, YouTube is the best place to start, naturally.

Wash your brushes

It’s all well and good stepping out in an expertly executed makeup look that then gets washed away with a precise skincare routine, but, if your tools are dirty then you will find yourself right back at square one. Make the commitment to cleanse your kabuki et al at regular intervals. A routine of washing your brushes and tools with specialist cleansers will not only help your skin by removing impurities but will also give your makeup brushes a greater lifespan.

Recycle! Recycle! Recycle!

As the beauty industry increases its commitment to sustainability, make a concerted effort to do your part too. Much of the packaging your products come in will be comprised of various components that will all have different recycling capabilities. What this means is that you’ll need to invest some time into sorting through the empties and cartons. Or, consider the environment from the point of purchase and opt for brands and products that create with a green agenda and refillable bottles.

VOGUE article

What Every Beginner Needs to Have in Their Makeup Kit

Moisturizer and Primer

Great makeup begins with great skincare. Prep your skin with CeraVe Moisturizer ($11; target.com), a lightweight daily moisturizer for normal to dry skin. Follow up with Estee Lauder Illuminating Perfecting Primer, ($38; nordstrom.com), a luminous face primer that hydrates and brightens skin for a dewy finish. The duo will ensure a flawless base that keeps makeup in place all day.

Concealer and Foundation

Beginners can eliminate the risk of caked-on foundation by adding an opaque concealer to their kit. L.A. Girl concealer’s ($3; walmart.com) creaseless formula camouflages imperfections, allowing you to use less foundation. When paired with Makeup Forever’s HD Invisible Cover Foundation ($43; sephora.com) no one will be able to tell where your skin ends and the makeup begins. Bonus: It lasts for 24 hours and comes in 50 shades.

Eyebrow Pomade and Spoolie Brush

Among the most important features on your face: Your eyebrows. Every beginner needs a tool like the dual-sided Anastasia Beverly Hills brush ($18; macys.com) to sculpt perfect arches. The brand’s Dipbrow Pomade ($21; sephora.com) is also a beginner favorite as it’s easy to apply, smudge-proof, and waterproof — so it’s great even for oily skin types.

Eyeliner and Mascara

For a beginner, skip the false lashes and go straight for an all-star mascara and liner combo. Tag-team Kat Von D Tattoo Liner ($20; sephora.com), which gives the illusion of thicker fringe, with a few swipes of Benefit’s They’re Real Lengthening Volumizing Mascara to add dramatic length ($25; sephora.com).

Nude and Red Lipstick

No kit is complete without a super versatile nude and red lip color that can take you from day to night. Try Chanel Rouge Coco Shine ($38; chanel.com) for a hydrating nude and MAC Lipstick ($17; maccosmetics.com) for a universally flattering bold red that stays put for hours.

Brushes and Tools

In order to put apply your makeup properly, you’ll need to use the right tools. The Beautyblender ($20; sephora.com) is perfect for effortlessly blending foundations, blush, and concealer. For precise eye makeup and dusting on powders reach for Sonia Kashuk’s brush set ($40; target.com).

Blush and Highlighter

Add healthy color and a subtle glow to your skin with a classic blush and highlighter. Nars and Becca have both created cult favorites that are must-haves for every kit. Nars Blush in Orgasm, $30; sephora.com. Becca Shimmering Skin Perfector, $41; sephora.com.

Eyeshadow Palette

If you’re experimenting with eyeshadows, this Anastasia Beverly Hills Modern Renaissance Eye Shadow Palette ($42; sephora.com) is perfect for you. It offers a range of everyday nudes, plus a hint of bright colors to play around with.

Q-Tips and Makeup Wipes

Even pros make mistakes — and dabbing a Q-Tip ($3; target.com) into lotion is their secret for instantly erasing errors. And for those nights when you’re too lazy to wash your face, makeup wipes will be your best friend. Try Cleanse by Lauren Napier ($40; net-a-porter.com), which comes with 50 individually packaged wipes you can throw in your travel bag to use on-the-go.

Of course, these are the basics to help get you started. The more you work, you will realize the need for more products, textures, and colours. Some additional items to this list include:

  • Setting powder
  • Bronzer/contour products
  • Setting spray
  • Eyeshadow primer
  • (If desired) False eyelashes
  • Lip balm
  • Alcohol spray for sanitization purposes
  • Brush cleaner

INSTYLE article

Mario Dedivanovic’s Debut Line Takes Us Inside The Celebrity Makeup Artist’s Mind

It’s been 20 years since celebrity makeup artist Mario Dedivanovic entered the scene, forever contouring the shape of the beauty world with highlights, shimmers, and perfectly winged liner that launched an army of copycats on social media. 

Now, Dedivanovic, whom the New Yorker recently heralded as “The Makeup Artist at Ground Zero of Internet Beauty Culture,” has taken his years of expertise, massive internet fame, and a few personal checks to labs across the world to create his dream: a self-funded line of products titled Makeup by Mario. 

Welcome to Artist Spotlight #19 series on my blog.

For Dedivanovic, this moment is huge. He begins to tear up on a Zoom call as he discusses the project he began working on three years ago. “I’m just so excited for October 1st”—the launch date, Dedivanovic’s birthday, and the date he began working on the Sephora floor many years ago—“because it almost still doesn’t feel real to me,” he says. 

The artist comes fully loaded with all the bonafides to make a bestselling beauty line. He’s most famous for his work on one of the 21st century’s most famous canvases, Kim Kardashian-West, and helped launch her KKW Beauty line. He’s also had brand partnerships with Laura Mercier and hosts a mega-popular Masterclass. This is the last box to check on his way to beauty moguldom. 

For Dedivanovic, the Sephora gondola, the display for all a brand’s beauty products inside the store, is the ultimate symbol of his success. “I used to manifest into those Sephora bottles when I was cleaning them, that I would one day have that, knowing very well that I had to work very hard and it probably wouldn’t be 20-plus years until I did that,” he explains. “I’ve been dreaming about this moment for a long time.”

His dreams are finally a reality. The new line includes 21 products and tools, including eyeshadow palettes, brushes, and highlighters created to flatter any and all skin tones. “When I work, I tend to like products that I can use on all skin tones,” he says. 

Below, a few beauty tips from the seasoned vet, plus a peek at the products in his collection.

He knows you’re bad at winged eyeliner.

A standout product in the line is the Master Pigment Pro Pencils, inspired by his older sister Vicky, a relatable queen with an inability to work with eyeliner. 

“I think it’s hard even for an artist to really do a beautiful wing,” Dedivanovic says. “I know that a lot of people want to do wings, but it’s challenging and can be intimidating. With this pencil and brush shape, you take the pencil and draw a line from there [the center of your eyelid] to the corner. You stop at the corner and flip the brush over and up and lift. [The brush] literally does the flip for you. I wanted to make this technique very, very easy.”

Dedivanovic added that he will provide new content that inspired tools like the eyeliner and tutorials around how to use it on his social media platforms. 

He likes both contoured and natural makeup.

“I know I’m [known] as the contour king, but I think there was a little misconception,” he says. “I’m not the type of artist that typically will do the heavy stripes and all those types of things. I like makeup to look as if one were born with it in terms of the colors and finishes on the skin. I like it to enhance a woman’s face, not to have it feel unnatural or that they have a ton of makeup on. My goal at the end is that when you are up close, in person, you do makeup to make it look beautiful there. But for me, that’s not enough. I want it to look beautiful for the person as well. Bot in the sense, Oh, wow, your makeup is beautiful. More in the sense of, Wow, you look beautiful.

The brand is for novices and beauty experts alike.

While the line is infused with years of experience from Dedivanovic, he wanted to create something that was easy for the most green of makeup appliers to use. 

Here’s his tip for the Master Metallics palette:

“This is a very creamy formula that’s a blend of powders and creams, so it’s very easy to use with just a swipe of a finger on your lid for a quick application. I wanted to separate my products by texture because as an artist, I was always trained from the very beginning that you always separated your mattes [from] your metallics. That’s the way you packed your bag as well.”

The packaging is the future of beauty.

Dedivanovic was inspired by the iPhone and how easily it can fit into your hand. He wanted the tools to feel accessible and comfortable while you apply your makeup. Think 2001: A Space Odyssey meets BTS’s “On” music video: The full, nearly all-white kit comes in what looks like a briefcase from a space-age population that cracked the code on product design. “It felt like the future of makeup in a sense,” he says. “I hadn’t seen something like this when it was presented. Also, it felt pure.” 

The Master Prep and Set

Available in three different tones—light, medium, and deep—each set comes with six shades to be used as an eye primer. Dedivanovicoriginally tried to get this product in the palettes but couldn’t configure it correctly and inclusion would make the palettes gigantic. Thus, it evolved into its own separate product. 

Buy at Sephora $37

Master Mattes 

The Master Mattes were the first product Dedivanovic began working on in 2017. “The Master Matte palette is inspired by human skin tones,” he explains. “It’s inspired by the technique I have done for many years, in which I shape and contour the eyes using typically different, varying shades of foundation and/or concealer to shape and contour the eyes before I apply eyeshadow.”

To find the right human skin tones for the palette, he researched the different pigments that make up our skin tones. The shades also have a bit of translucency because he prefers subtle to extremely pigmented eyeshadow. 

Buy at Sephora $64

Master Metallic and Master Metals

The all-metallic formula is a creamy blend of both powders and creams, making it very easy to use with a single swipe of your finger onto your lids. Dedivanovic, a self-proclaimed geek, researched the inside of our bodies for the pink, brown, and cream hues. “This is sort of representative of the shades that are within all our bodies on a cellular level,” he explains. “What’s really interesting is when you swatch all these colors together, it’s the epitome of my dream color palette when it comes to shimmery shades.” 

Buy at Sephora $64

If you’re looking for the easiest-to-use product in the collection, this palette is your go-to. But, if you’re looking for more of a high-intensity pigment, Dedivanovic created the Master Metals and Master Metals Manipulator to create your very own dream eye looks. “The idea is that the artist could scrape several shades and mix their own metal shades,” he says. “What happens when you use the Master Metal Manipulator is it turns it into a molten liquid metal. You can do liquid liners with it, you can do a quick all-over eyeshadow shade, or just the inner corner. 

Buy at Sephora $64

Bonus points: The Master Metal Manipulator also turns them into a completely waterproof product. 

Mario’s Master Metal™ Manipulator™ is the ultimate mixing agent for metallic pigments. It instantly transforms loose or pressed metallic pigments into a liquid, creating a gorgeous metal foil. When mixed with pigment, it provides intense grip, lasting power, and locks the formula in place.

Buy at Sephora $18

The Master Crystal Reflectors

The Master Crystal Reflectors come in three shades: quartz, citrine, and bronzite. The reflectors are a few of his favorites because of their sheer finish that “sparkles while dancing on the eyelid.”

The product also reflects light beautifully and gives a bit of reflection and dimension to the eyelid, but can be worn all over the face. “It’s a global exclusive formula, so no one can ever have this formula,” he adds. “I’m very excited about that.”

Buy at Sephora $32

The Master Secret Glow

“For years, I liked to use a highlighter on the cheek or on the eye that is a completely sheer emollient glow,” he says. “I envisioned this even for the girl who really doesn’t wear any makeup. I do clients that have a very natural look and I like natural looks as well. This product really fits both of those.”

Buy at Sephora $29

The Master Tools 

Master Mattes™ Brightening Eye Pencil  

For the collection, Dedivanovic created four pencils and four eyeshadow brushes. According to him, “Pencils are one of the most transformative aspects of makeup, especially when it comes to the eyes.” He incorporated his signature liner techniques into crafting them. 

Buy at Sephora $27

Master Pigment Pro™ Eyeliner Pencil

Mario’s dual-ended liner has all you need to create a precise line. The velvety gel-based formula delivers a full-coverage finish in a single swipe. It has incredible grip after it sets but still allows time to blend, layer, and define. For a soft, symmetrical line, use the brush to smudge and blend.

Buy at Sephora $29

Master Mattes™ Liquid Eyeliner

This liquid liner is extremely pigmented and features a super sharp, flexible felt tip for ultimate control. The bulletproof formula grips the lid and is completely smudge-proof for bold and lasting definition.

Buy at Sephora $29

EF 1 Makeup Brush

The brushes are inspired by the eyeshadow brushes he usually works with from Japan. They’re designed to work with the other formulas in the collection like the Master Mattes to make for an easy blend and application.

Buy at Sephora $29

EF 2 Makeup Brush

This brush has fluffy, soft, flexible hairs that are ideal for blending and softening on the eyes and face. It’s also perfect for applying and blending matte shadows. All Makeup By Mario brushes are cruelty-free, made with a custom blend of synthetic and vegan fibers, and 100% FSC-certified birchwood handles.

Buy at Sephora $29

E 3 Makeup Brush

This brush has fluffy, soft hairs and a wide, tapered shape. It’s perfect for effortless eyeshadow application and an easy sweep of color across the lid. All Makeup By Mario brushes are cruelty-free, made with a custom blend of synthetic and vegan fibers, and 100% FSC-certified birchwood handles.

Buy at Sephora $29

E 4 Makeup Brush

This brush features a denser, rounded head with flat hairs and works well with cream and powder formulas. All Makeup By Mario brushes are cruelty-free, made with a custom blend of synthetic and vegan fibers, and 100% FSC-certified birchwood handles.

Buy at Sephora $29

E 5 Makeup Brush

This brush’s small, tapered head makes it the perfect detail brush. Use it to apply shadows wet or dry or to blend and smoke out eyeliner with control and ease. All Makeup By Mario brushes are cruelty-free and are made with a custom blend of synthetic and vegan fibers, and 100% FSC-certified birchwood handles.

Buy at Sephora $29

Gentle Makeup Remover Wipes

Last but not least, he created gentle makeup remover wipes. “When I work, I’m very particular with wipes,” he says. “I use them to gently exfoliate the skin right before I go on with skincare.” He wanted to move away from traditional oily formulas so he created something without fragrance or the normal oily residue. “These are made with 100 percent natural, pure cucumber water, and they don’t leave any oiliness.” 

Buy at Sephora $20

ELLE article
FASHIONISTA article

The 13 Best E.L.F. Makeup and Skin-Care Products

As said by Allure editors:

“Because E.L.F.’s makeup and skin-care offerings are incredibly affordable and effective, wanting to fill up your cart with everything the beauty brand has to offer is a little too tempting. (We’ve all be there.) Add in the fact that you can pick up the products at your local Target, Old Navy, and drugstores, and you’ll start wondering if E.L.F. wants you to directly deposit your paycheck into its account.

We rounded up some tried-and-true product picks from Allure editors to make shopping E.L.F.’s vast beauty selection a little easier, more efficient, and kinder to your wallet. You’re welcome. Many of our recommendations even have a Best of Beauty Awards and Readers’ Choice Awards to their names, like best eye shadow brush and best lipstick, so you know they’re going to be amazing additions to your beauty routine. Keep scrolling to see which highlighter, eye shadow palette, and skin-care products we swear by.”

E.L.F. Luminous Poreless Putty Primer

Unlike the original version, which has a slightly mattifying effect, E.L.F.’s Luminous Poreless Putty Primer leaves the skin with a subtle dewy finish whether you choose to wear it alone or under makeup. So if you want to minimize the appearance of your pores and get a radiant glow, look no further than this primer.

Buy $10

E.L.F. Gentle Peeling Exfoliant

If you’ve never experienced the wonders of a peeling gel, allow this Best of Beauty winner to be your introduction. Straight out of the pump, it looks like a clear gel. However, when you start rubbing it onto skin, it turns into little balls. Why? The Gentle Peeling Exfoliant picks up the dead skin cells and other grime on your face and rolls it up like eraser dust. It’s incredibly satisfying and leaves skin smooth and radiant.

Buy $10

E.L.F. Cream Contour Palette

The Best of Beauty-winning Cream Contour Palette contains four different matte creams — a trio of bronzes (taupe, fawn, and caramel) and one yellow-beige hue for brightening. Each are rich and intensely pigmented but once blended out, they seamlessly melt into skin for a natural-looking sculpted finish.

Buy $8

E.L.F. SuperBrighten Peel Pads

E.L.F.’s SuperBrighten Peel Pads may not cost you much — and yet, they actually rival some of their more expensive competitors on the market. Formulated with alpha hydroxy acids (AHAs), citrus (from lemon peel oil and lemon fruit extract), and witch hazel, these exfoliating treatment pads work by gently buffing away excess dead skin, which, in turn, gives the appearance of a more radiant complexion.

Buy $10

E.L.F. Lip Exfoliator

Swipe the brand’s sugar-spiked Lip Exfoliator over your chapped lips to smooth away flakiness in seconds. Your lips will be happier and even a bit plumper once you’re done.

Buy $4

E.L.F. Solid Sponge Cleanser

Washing your makeup tools doesn’t have to be a chore. Keep the Solid Sponge Cleanser near your sink, so you remember to dip dirty brushes and sponges directly into it when they need a washing. (There’s something soothing about swirling them around the charcoal-infused disc.)

Along with pristine brushes, your skin will love that you’re cleaning your brushes with the detoxifying ingredient, as it’s been said to help prevent future breakouts. And let’s be real, we’ll take all the help we can get.

Buy $4

E.L.F. Prismatic Highlighting Duo

Not even E.L.F. is immune to the holographic makeup hype. These color-shifting powders may look petal pink and lilac in the pan, but when brushed onto cheekbones, they transform into a hot pink and sky blue.

Buy $4

E.L.F. Jelly Pop Water Gel Moisturizer

Made with watermelon fruit extract (yum), glycerin, and castor oil, E.L.F.’s Jelly Pop Water Gel Moisturizer soothes redness and re-hydrates parched skin in one fell swoop. It’s also super-fast-absorbing, making it an especially great option for the summer months when we’re sweating more and tend to favor lighter products.

Buy $8

E.L.F. Bite Size Eye Shadow Palette

Available in eight different shade options, E.L.F.’s Bite Size Eye Shadow Palettes (as in the same ones that went viral on TikTok earlier this year) make creating a put-together eye look easy as pie. The quad shown here is “cream & sugar” and contains a combination of neutral-toned, shimmery and matte shadows that work on almost every skin tone. Plus, the formula of these shadows is über-opaque, yet also so easy to blend.

Buy $3

E.L.F. Moisturizing Lipstick in Velvet Rope

Allure editors aren’t the only ones obsessed with E.L.F.’s Moisturizing Lipstick in Velvet Rope — our readers are, too. Velvet Rope, which is a cherry red with a golden sheen, won a Readers’ Choice Award this year for its creamy, hydrating formula that lasts all day long.

Buy $4

E.L.F. Baked Highlighter

Read our guide to the best glow-givers of the year yet? If so, then you already know E.L.F.’s best-selling Baked Highlighter made the cut.

Despite technically being a powder, its ultra-buttery, featherlight formula melts into the skin like it’s nothing and never looks cakey worn on top of foundation and concealer. It also contains skin-loving ingredients like vitamin E, jojoba, and apricot seed oils, which is a nice added bonus.

Buy $4

E.L.F. Beautifully Precise Eyeshadow Brush No. 201

Blending eye shadow ain’t easy. The Beautifully Precise Eyeshadow Brush No. 201, which recently won a Best of Beauty Award, will do all the work for you with as little effort as possible. You can pack color onto your lids with the short, dense bristles before sweeping the fluffy ends over the edges to soften them in seconds.

Buy $6

E.L.F. Mad For Matte Holy Smokes Palette

With all the latest palettes packed with terracotta and peach shades, the E.L.F. Mad For Matte Holy Smokes Palette has a much-welcomed mix of both warm- and cool-toned hues. On the right side, you have a peachy cream, blue-toned gray, and more neutral shades for laying down a clean base. Or, of course, you can wear just one by itself for a more minimalist look.

On the left side, you have a gorgeous teal, sapphire blue, and soft black for making your smoky eye fantasies a reality. (Hence the name Holy Smokes.) You can make sure they are all blended well with the shades situated in the middle of the palette.

Buy $10

ALLURE article

Every Product In Selena Gomez’s RARE BEAUTY Makeup Line

The rise of the celebrity beauty brand is alive and well in 2020, just in case there were any doubts. The latest example comes courtesy of Selena Gomez, in the form of color cosmetics brand Rare Beauty, which made its official debut on September 3rd. Welcome to Artist Spotlight #17 series on my blog.

Touted as a “mission-driven brand,” Rare Beauty will donate 1% of all sales, “as well as funds raised from partners” to the Rare Impact Fund, which “aims to increase access to mental health resources,” according to a press release from the brand. It has an initial goal of raising $100 million over the next decade to “help address the gaps in mental health services for underserved communities, which will make it one of the largest known funds in support of mental health from a corporate entity.”

In a statement, Gomez said: “These products aren’t about being someone else, it’s about being who you are, whether that’s rocking a full face of bold makeup or barely any makeup at all. Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful exactly as they are.” 

Rare Beauty’s rather robust initial product offering includes a touch-up kit with refillable powder and blotting papers, a matte liquid eyeliner, eight shades of tinted lip balm, 12 shades of matte lip color, eight liquid highlighters, eight liquid blush shades, eight shades of a dual-ended brow pencil and gel, three tools, an illumining primer, a multi-tasking face mist and 48 shades each of both foundation and liquid concealer.

According to the brand, Gomez has had a hands-on approach to developing Rare Beauty, including product testing, design and mission. At launch, it will be available at Sephora in the U.S., Canada and Mexico, as well as Sephora inside JC Penney and at RareBeauty.com. There are plans for additional international expansion in place for 2021.

Liquid Touch Weightless Foundation $29

A weightless foundation with concentrated pigments that feels barely there while providing buildable medium-to-full coverage with a natural finish.

Liquid Touch Brightening Concealer $19

A lightweight, hydrating concealer with cake-free, medium-to-full coverage that lasts while brightening skin with a radiant finish.

Soft Pinch Liquid Blush $20

A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in matte and dewy finishes.

Positive Light Liquid Luminizer Highlight $22

A silky, second-skin liquid highlighter that creates a lasting, soft, and luminous finish.

Lip Souffle Matte Cream Lipstick $20

A weightless air-whipped lip cream that hugs lips with rich color and nourishing hydration that gives a soft velvety matte finish.

With Gratitude Dewy Lip Balm $16

A hydrating, nourishing balm that adds a hint of just-kissed color with a natural dewy finish.

Perfect Strokes Matte Liquid Liner $19

A longwearing, waterproof, matte liquid eyeliner formulated with ultra-black pigments for dramatic definition every time.

Liquid Touch Foundation Brush $28

A cruelty-free foundation brush packed with soft, silky bristles that build, blend, and buff.

Always An Optimist Illuminating Primer $26

A weightless, silicone-free, gel primer enriched with ultra-fine pearls for a lit-from-within glow.

(Available in a mini version for $14, 15ml)

Brow Harmony Pencil & Gel $22

A dual-ended, triangular-shaped, retractable brow pencil and tinted brow gel that creates naturally defined brows.

Always An Optimist 4-in-1 Prime & Set Mist $24

An ultrafine, glow-boosting mist that hydrates, primes, sets, and refreshes skin.

Blot & Glow Touch-Up Kit $26

A refillable two-in-one compact of touch-up essentials—blotting papers and a radiant powder-filled puff—for freshening up on the go.

Blotting Paper $5 & Powder Puff Refills $15

Liquid Touch Concealer Brush $16

A cruelty-free concealer brush with uniquely sculpted bristles and a pointed tip for precise coverage.

Liquid Touch Multitasking Makeup Sponge $14

 A plush sponge with a diamond-shaped tip for a precise application and customizable coverage.

UPCOMING PRODUCTS SNEAK PEEK!

Looks like we’ll be getting some eyeshadows & liquid bronzers.

Credit: Trendmood1 on Instagram

Wayne Goss – the Beauty Star Selling Out Product in Five Minutes

Welcome to Artist Spotlight #16 series on my blog.

Wayne Goss is not your typical YouTube star. He has amassed over a million subscribers on his beauty channel, and has the consumer influence to match: His first collection of brushes on Beautylish sold out in five minutes. But he stands out among other beauty vloggers for several reasons — the first of which is that he’s a guy. A guy who can quickly and confidently demonstrate Kardashian contouring tricks on his own face. He eschews the cutesy, neighborly tone used by most beauty vloggers in favor of a methodical, straight-to-the-point delivery.

Goss spoke to the Cut about how being a guy is advantageous in the YouTube beauty world, how he got started, and why he doesn’t wear makeup himself.

How did you get started in the business?

It was something I’ve been interested in since I was a young boy. I always liked looking at magazines and seeing the pretty faces. When I was 20, I started suffering from acne. That experience reminded me of my love for makeup and how I could use it to fix my skin.

I am self-taught. Fifteen years ago, I picked up some books by Way Bandy and Kevyn Aucoin and read them to practice. I went to London and studied makeup artistry. Then, I discovered YouTube. I found that there were so many kinds of people on it, but there didn’t seem to be any teaching and instructions on how to make the process simpler. I feel like my videos fill a gap in the market. I keep them short and clearly explain what I’m doing. My point of view is that you don’t have to have a degree in art to be able to explain it.

How do you think you became successful on YouTube?

It was so gradual. You don’t really notice it creeping up on you. I remember hitting 20,000 subscribers and thinking, Oh my god, that’s a lot of people. And then it started to increase very rapidly after my first year, especially after I did videos on concealer and blusher. But I don’t really know. It’s still a mystery to me. I imagine it is a combination of people doing searches in Google, seeing a video, and liking it. The social media aspect certainly helps.

Do you think that being a man in the field is advantageous?

Absolutely. I’m pretty much the only male in my age group doing it. I think people appreciate that I’m not going to be talking for an hour about something I could do in a few minutes. I’m very matter-of-fact. I’m not very handsy nor flamboyant. Even if I’m demonstrating something on myself, it’s not about making myself a pretty princess. It’s about the technique and explaining it very succinctly. In real life, I don’t even wear any makeup. It’s not my cup of tea.

Since you demonstrate a lot of the tutorials on yourself, I think people probably do think you wear makeup every day. 

I think it does surprise people. I love putting eyeshadow on people. But I’m six feet tall. I’ve got a beard. It doesn’t interest me. I don’t want to be pretty. I’m just a bit scruffy and unkempt, and that’s just sort of my style.

If you don’t wear makeup yourself, why do you demonstrate the tutorials on yourself?  

Well, lately, I have been using models in my video. But sometimes, when I get home, the last thing I want to do is see anyone else. Also, apart from the fact that I’m male, my eye shape is very realistic. Models have good skin, very large eyes, so that makes everything very easy to do. If I apply eye shadow, you get a more realistic impression of what it looks like on my eye, not someone who is genetically blessed.

How did the brush project with Beautylish come together?

I contacted Beautylish because I read their online content a lot. I mentioned that I was pursuing a brush line and they liked the idea, which was to create a really good-quality brush using Japanese craftsmanship techniques. The difference in quality would be understood the minute you opened it.

I knew about the bristles and furls and what to look for. It was difficult finding companies that could deal with all the requests I had. It had to be hair that couldn’t be cut. Nothing could be done by machine. There’s a bluntness to machine-cut hair that cuts your face at harsh angles. Especially as we get older, that can be harsher on the skin. With the right makeup brush, makeup goes exactly where you want it. For women over 40, it’s a great benefit to have a brush that’s not moving the eyelids around.

This project was self-funded, so I was very pleasantly surprised when I learned they sold out in the first five minutes. My philosophy has never changed. I still believe you should buy the best makeup you [can] afford, and if you can only afford one thing, buy one brush. Most people are applying makeup with their fingers. But a brush is an instrument you can use it for several purposes, and blend at the same time. For someone like me, not born with this artistic flair, good brushes enabled me to do makeup well. I really don’t have this innate talent, I struggled all the way and managed to find the right sort of brushes. It was a very selfish project, in a way.

What do you think of the story that came out a few weeks ago that said YouTube stars like Michelle Phan were making millions?

I obviously know of Michelle, although I’ve never spoken to her. I would say that’s an exaggeration in terms of figures. But again, I don’t know anything about her. I started about a year and half after her. At that time, the partner programs for YouTube weren’t available.

The bulk of us who started doing YouTube did it for the love of doing it. Those of us that did it for the right reasons are still around for the right reasons. There has been an influx of people thinking, I shoud make a fortune here. 95 percent of them don’t make it any way. And those that do certainly aren’t making six-figure salaries. It would be nice to start with a thousand. The bulk of people earning good wages from it now were around when there was no money.

The partner programs now, I believe, make it more difficult. Everyone wants a slice of the pie. I think this pie is really wonderful and big. You hear these glamourized stories, but the reality is very different. We still have full-time jobs. We work hard. And YouTube is a full-time job, because you have all these components, like filming and editing. I imagine that 90 percent of us do that ourselves without the help of anyone else.

I’m still a makeup artist. I still do jobs. I always will do that. I’m in a wonderful position of doing a job that I love. It’s a great thing. YouTube is the icing on it. It’s lovely to be able to connect with people on it I would never otherwise be able to meet.

Check out Wayne Goss’s makeup line at Beautylish

Check out Wayne Goss’s Instagram

FORBES article
QUORA article
theCUT article

The Full Beat

On days when I want a full-coverage, long-lasting, sweat-and-everything-proof base, I go for this combination. The Studio Fix line by MAC is famous for a good reason.

The Studio Fix Fluid foundation is a medium-full coverage, oil-proof formula, that lasts on the skin all day. If you have dry skin, consider a hydrating base and setting spray. I buff it into the skin with the 170 Synthetic Rounded Slant Brush.

The Studio Fix Powder + Foundation is a medium coverage powder, great for oily skin. Same recommendation applies: if you have dry skin, consider using a hydrating base and setting spray. I use the 150 Synthetic Large Powder Brush with it.

Have you tried these products? Let me know in the comments below!

Why Makeup Products Get Hardpan & How To Fix It

Hardpan is when a powder product has a dirty or wet film on top of it, which makes it almost impossible to pick up any powder with a brush.

Why does it happen?

– If a product is nearing or is over the expiration date, oxygenation can occur, which is when the oxygen particles react with product particles to create this thin film; or

– Oils from fingers or brushes transfer onto the product and accumulate over time.

How can we prevent it?

– Wash your brushes and tools regularly;

– Wash your hands before every makeup application to remove excess oils.

How can we fix it?

1. Take a piece of regular tape and press it gently over the hardened section of the powder;

2. Lift the tape up to reveal the fresh powder underneath;

3. Repeat until the impacted layer has been removed.

OR scrape the affected layer with a tool to reveal the fresh powder underneath.

Have your products ever hit hardpan? Do you fix them or throw them away? Let me know in the comments below!