Blushbaby

Model: Ashley Wagner (@Ashley_andrianna)

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(Disclaimer: I do have Ashley’s consent to post her images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)

Pat McGrath Wants Us To Really Lean Into Blush For Spring 2022

Liquid liner and bold lip color may be tried and true staples of “going out” makeup, but allow us to offer up an inspired alternative, courtesy of makeup artist Pat McGrath: blush — and lots of it. 

For Anna Sui’s Spring 2022 runway show, the backstage legend dreamed up a blush-on-blush look, sweeping pink pigment (Pat McGrath Labs Divine Blush in Electric Bloom and Lovestruck, to be specific) over models’ cheeks as well as their eyelids, blending it out into a hazy but vibrant halo. To liven things up (and to add her signature luminosity), McGrath dabbed metallic silver eye shadow (the “Sterling” shade from the Pat McGrath Labs Mothership IV: Decadence Palette) on the lids, keeping it concentrated at the very centers to exaggerate and highlight the eyes. She also placed a strategic “stamp” of silver at the inner corners, over the tear ducts, for more impact.

[It’s about] transporting us to somewhere, not necessarily specific, but going to a place where we all want to be,” said McGrath in an interview backstage. “It’s really like an adorned face, but it’s still so soft and very pretty.” 

While the ample use of pink, as well as the technique of pulling it up toward the temples, is certainly reminiscent of the “blush draping” trend we saw way back on the Spring 2017 runways, here it feels reimagined in a way that’s fresh, rather than ’80s or retro. Seeing it in person backstage — the way the silver pigment, cheekbone highlight and accompanying glimmery lip gloss caught the lights and dazzled in front of the cameras — this look is positively begging to be worn out for a night on the town. I couldn’t help but think to myself: Pat McGrath just created the Going Out Top of makeup. It’s trendy, it’s fun, it looks good on everyone and it’s one thing you can put on to let the world know you’re ready for a party.

Pink and red eye shadows are notoriously tricky to pull off, but leave it to Mother McGrath to come up with a technique that makes it wearable for any skin tone: “I think if the pink was [on the eyes] alone, it would look a lot more drawn, a little more pale. It’s adding that kiss of color [to the cheeks as well] that gives it that beautiful effect,” she explained, adding, “I really do think wearing the silver and the gilted colors on the eyes makes it more fun.” 

When McGrath debuted her powder blush last spring, it was with this exact holistic approach in mind. “That’s how we launched blush, using it around the eyes and making it a whole statement of blush — blush isn’t just that thing that you add for a glow; it [can also be] an eye statement,” she said. 

GET THE LOOK:

PAT McGRATH LABS
Skin Fetish: Divine Powder Blush

PATRICK TA
Monochrome Moment – Velvet Blush

Maybelline
Fit Me Blush

LYS Beauty
Higher Standard Satin Matte Cream Blush

MAKEUP BY MARIO
Soft Pop Powder Blush

mented cosmetics
Blush

FASHIONISTA

Yes Or No: Makeup By Mario Eyeshadow Palettes?

Truly incredible for a makeup artist kit!

Welcome to Artist Spotlight #44 series on my blog.

Master Mattes™ Eyeshadow Palette

Inspired by human skin tones from light to deep, this custom, pro matte formula has a featherlight creamy feel and applies evenly with medium buildable and blendable coverage. The timeless palette offers superior grip and adherence with minimal fallout for the cleanest application. 

Buy at Sephora $48

Master Metallics™ Eyeshadow Palette

This palette is inspired by Mario’s love of nature. The creamy shadows deliver a range of chromatic effects from natural to intense, with high-impact shine. The luxe formula can be used dry or wet to achieve a light wash or full-coverage color.

Buy at Sephora $48

Glam Eyeshadow Quads in Bronzy Glam & Rosy Glam

Curated with its own color story, vibe, and mood, each quad features a range of long-wearing matte, metallic, and satin shades that are super easy to use with your fingers or brushes. The eyeshadows are smooth and creamy with exceptional grip so you can layer them on with an even and uniform application. 

Buy at Sephora $25

The Biggest Beauty Launches of 2020, as Told By Industry Experts

What’s left to say about the year 2020 that hasn’t already been said? These past 12 months may have tested humanity and the planet and every institution on it in ways most of us could never have fathomed — but even in the bad, weird, living nightmare times, the beauty industry did not quit. 

Despite the odds, the economic downturns, the flailing retail structure, the unstable political climate, the sheer number of times the word “unprecedented” was uttered, beauty charged on. After all, there were game-changing formulas, groundbreaking technology and conversation-shifting campaigns to bring to market.

And so, as we look back at 2020 (and slowly but surely claw our way out of it), industry experts — ranging from dermatologists to Insta-famous makeup artists to beauty editors — identified some of the most noteworthy beauty launches of the year. 

It was a big year for celebrity beauty, and a handful of star-backed brands had an impressive showing on this list, with multiple experts highlighting their superiority or buzz-worthiness amidst a sea of so many other celebrity lines. Skin care also reigned supreme, particularly as so many of us spent a record-breaking amount of time at home, staring at our own faces during Zoom calls. And perhaps most promisingly, brands that emphasized inclusivity — by serving marginalized and too-often underserved communities, by bringing all genders into the beauty conversation, by broadening the definition of what “good” skin can look like — were a welcome addition to 2020. 

BIDEN BEAUTY

“Biden Beauty is an initiative that was near and dear to my heart because Very Good Light was behind it. It was a small idea that became a reality and was really amazing to see it thrive. We wanted to support the 2020 elections — arguably the most important of our lifetimes — and engage Gen Z and the beauty community to vote for Joe Biden and Kamala Harris. To do this, we [sold] a beauty sponge by the name of the Biden Beat from a beauty brand called Biden Beauty. We ended up selling one sponge every 60 seconds and it was probably the most meaningful initiative I’ve been a part of.” —David Yi, Founder and CEO, Very Good Light

HUMANRACE

“We don’t include men enough in conversations on skin care. Although Humanrace was created for all genders, [it’s] exciting to have a man at the forefront of the push to normalize skin care beyond just facial hair grooming. I love that the brand is guided by the expert input of his dermatologist with carefully selected science backed ingredients and prioritizes exfoliation and hydration as part of its simple three step routine.” —Dr. Adeline Kikam, Board-certified Dermatologist and Founder, @BrownSkinDerm

“[I] particularly [like] the Humidifying Cream. I wasn’t expecting to be floored by this product, but it’s honestly one of the best moisturizers I’ve ever used. I think we’re all a little burnt out when it comes to celebrity beauty launches — especially this year — but it seems like Pharrell actually put a lot of time and care into this one. He was thoughtful with his collection, from adding braille to the packaging to working with the brilliant Dr. Elena Jones to create simple and clean, but effective formulations, and I definitely appreciate it.” —Kayla Greaves, Senior Beauty Editor, InStyle

“Many men are not as passionate about skin care as they should be. And [Pharrell] is Benjamin Button! He’s pushing 50 and looks arguably 20-30 years younger. It’s about time he shares his secret to the fountain of youth.” —Ron Robinson, cosmetic chemist and Founder, BeautyStat

“Humanrace was a late entry this year, but made a lot of noise upon release. Although it’s a small launch it has the potential to attract a whole new audience to the skincare industry. It’s exciting to see.” — Saleam T. Singleton, men’s beauty advocate and contributing writer for Byrdie and AskMen

“I think Pharrell Williams’ Humanrace debut was incredibly successful and highly anticipated. The man is practically a vampire and for years we’ve been dying to know (beyond the fact he has melanin on his side) how he continues to look like he’s in his 20s. Not only is it a simple system of just three products, but it’s also eco-friendly. Wins all around!” —Julee Wilson, Beauty Director, Cosmopolitan

TATCHA THE SERUM STICK

“I’m already a loyal fan of the entire dewy skin collection, but the stick is like Chapstick for the face and perfect for the random seasonal dry spots. I also use it as a highlighter in makeup applications when I’m looking for a shine without any pearl. Being a hands-free application and a multitasking product, it feels like a true hero of the year.” — Shayna Goldberg, makeup artist and consultant at The Wall Group

KOSAS REVEALER CONCEALER

“This concealer-meets-eye-cream has enough coverage to work on the toughest spots, but is flexible enough that the 16 shades work for every one of my clients all wrapped up in a dreamy formula.”Tony Tulve, freelance makeup artist

ONE/SIZE BEAUTY

“Patrick Starrr’s One/Size truly brought some new, better and different to the market. Yes, it was makeup, but it was gender-neutral makeup and represented a new breed of founder at Sephora. Patrick is unabashedly himself and wants others to be as well, which is so needed in an industry that’s striving to be inclusive but not quite there.” —Priya Rao, Executive Editor, Glossy and host, “Glossy Beauty” and “Unfair” podcasts

FENTY SKIN

“It seemed like the world stopped when Rihanna came out with her skin-care line. Everyone either had already tried it, wanted to try it or was watching YouTube videos of people trying and reviewing it. It’s so revolutionary for the simple fact that it’s Rihanna, a well-known Black woman, showing that you can [create a] business that feels true to you.” —Ali, beauty model, creator and makeup artist at @SweetMutuals

“I haven’t tried any of the products myself, but many of the reviews I’ve seen have been more lukewarm than I would have expected. Much of the trepidation from the online skin-care community came from the use of fragrance in the Fenty Skin products. This product launch ignited a wide-ranging debate about the function of fragrance in skin care and whether the fears surrounding it are warranted. While most consumers probably have no idea about the debate around fragrance, I think there are a few lessons to be learned here: First, skin-care hobbyists can be extremely discerning, and not even someone as universally adored as Rihanna may not be immune to their criticism. Second, for the many celebrity skin-care launches that followed it (we’ve already seen entries from Pharrell and Jennifer Lopez this year), we can expect even more criticism as these people are seen as outsiders with little experience by the industry.” — Dr. Angelo Landriscina, board-certified ermatologist in New York City, @DermAngelo

“Fenty Skin broke barriers when it came to promoting sun protection for darker skin tones. The brand messaging is very inclusive, showing that skin care is for everyone.” —Tiara Willis, esthetician and influencer, @MakeupforWomenofColor

“Fenty Skin was for sure the most talked-about, most debated, most anticipated launch of the year, mainly because of innovation (Fat Water and the idea of the toner essence), effectively speaking to young, Black consumers about the importance of SPF and because of ingredient discussions on witch hazel and fragrance.” —Dr. Ranella Hirsch, Board-certified dermatologist in Boston

RARE BEAUTY

“[Selena Gomez] entered the already crowded celebrity-with-a-beauty-brand space, but gave it purpose in 2020. It’s so refreshing to have a brand centered around giving back to the community Gomez herself is part of with the Rare Impact Fund. Everyone at Elle has been obsessed with the products to the point where we won’t shut up about them. To more inclusive and transparent brands with a mental health impact in 2021!” —Chloe Hall, Beauty Director, Elle.com

“Rare Beauty was the most exciting launch for me, mostly because it felt genuine. Celebrity brands will always make headlines, but not all launches are up to snuff. But the team managed to carve out a unique space for themselves while creating a great lineup of staple products. It was a cohesive launch with purpose. I respect the brand for creating the Rare Impact Fund, which promises to donate $100M over the course of 10 years, starting with 1% from Rare’s first year of sales. As someone who’s often pitched new brands and products on a daily basis, it’s important for me to see that this celebrity-faced brand has a long-term vision.” —Kirbie Johnson, content creator and Co-host, “Gloss Angeles” podcast

“When Selena launched Rare Beauty, it was clear that she really took her time to build this brand. The product formulations are innovative (that Lip Soufflé is so good!), the packaging is gorgeous and most impressive was Rare Beauty’s commitment to being a mission-driven brand. While I’m hoping fewer celebrities feel the need to launch their own beauty brands in the future, I do hope that those who do take note from Selena.” —Sara Tan, beauty editor and Co-host, “Gloss Angeles” podcast

SUPREME X PAT MCGRATH LIPSTICK

“This was Supreme’s first foray into makeup in its 26-year history, and the Pat McGrath Labs brand was the perfect co-conspirator. Streetwear is supposed to be about breaking the rules and foraging new paths; McGrath has done both her entire career. I think there are a lot of lessons the beauty world can learn from the streetwear space from both a marketing and storytelling perspective, and visa versa. So much so, I once wrote about it earlier this year. I’m interested to see how else these worlds may dance together.” —Darian Harvin, Beauty Reporter, Beauty IRL

TATCHA THE LIQUID SILK CANVAS PRIMER

“I’m always looking for products that can retain longevity and stretch makeup to new boundaries through intense color payoff or innovative formulas. Tatcha’s launch of Liquid Silk Canvas Primer in the spring of 2020 was the [brand’s] first bridge product integrating innovative skin-care ingredients into makeup. This product became the makeup magnet of the year locking down whatever you put on top of it.”Daniel Martin, makeup artist and global director of artistry and education at Tatcha

MAKEUP BY MARIO

I had to personally add it to this list, how could I not? One of the most world-renowned and looked-up-to makeup artists came out with his own makeup brand exclusively at Sephora in 2020. The brand’s mission statement is:

“Created by Master Makeup Artist Mario Dedivanovic, MAKEUP BY MARIO features pro formulas and tools in the most universal shades and easy-to-use textures. Infused with Mario’s philosophies and techniques, each product is crafted to provide an effortless makeup experience and inspired artistry.”

FASHIONISTA article

The 6 Biggest Winter Makeup Trends, According To Celebrity Makeup Artists

Let’s face it: You probably haven’t been wearing much makeup this year. It’s been months of staying home, wearing loungey clothes, and covering half of your face with 2020’s hottest accessory, the fabric face mask. For these reasons, you may not have had an excuse to beat your face the way you normally do. But with the holidays upon us — arguably the most glamorous time of the year — it’s the perfect time for you to get back into the swing of your makeup-wearing ways, so you’ll need to be ready with all of the winter 2020 makeup trends to complete your looks. Holiday parties won’t look the same this year, which means the glam won’t be the same either. Whether your gatherings are of the in-person-socially-distanced variety or are completely virtual (and you’re wearing pajama bottoms under your dressy top), you can use these fun winter makeup trends to create makeup looks that make you feel like things are slightly normal. Of course, if you’re headed to a party in person, hopefully masks are required — which means you have the opportunity to put all the focus on your eyes. And if you’re celebrating from behind your webcam, then you can do a full face using some of this season’s trends. Ahead, some of the most in-demand celebrity makeup artists on what they think the biggest winter makeup trends will look like, from dramatic eyeshadow to glossy skin.

Welcome to Artist Spotlight #29 series on my blog.

  1. The Ultimate Cat Eye

Daniel Chinchilla, the celebrity makeup artist behind some of Ariana Grande’s most iconic red carpet cat eyes, says the classic look will be back in a big way this winter. “Cat eyes are an easy and sexy way to play up your eyes and feel done up,” he says. “What I love is that you can go as natural or dramatic as you want.” You can even add a glitter liner on top of your traditional black, or go with a bolder color for something more fun. To get the perfect shape, he recommends starting from the end of the eye and pointing it towards the top of the ears. Then gliding liner inward. If you’re using a pen liner, whether it’s felt or brush tip, the more you press down, the thicker your line is, so you’re able to maintain full control. 

2. Drama in the Eyes

Another holiday season classic, revamped. “As we get closer to holiday, the coming trend is going to be full-on glamour,” says Tanno. “[You don’t have to] just pick one feature to focus on — you can go for both [dramatic] eyeshadow and matte lips.” She says that Lady Gaga loves a monochromatic look from lash to brow, which you can achieve by washing an eyeshadow all over the lid and up the crease and using colors in the same family to add slight definition. “With any matte lip product it is key to make sure to prep your lips first,” she says. Matte finishes show more texture on your lips, so start by exfoliating your lips with a scrub like Lush’s Mint Julips. Next, apply a bit of any lip balm — the Summer Fridays Lip Butter Balm is ultra-hydrating — and blot. Fill in your lips with a matte lip crayon like Haus Labs’ Le Monster Matte, and add a bit of concealer around the mouth to have a really sharp, standout pout. 

3. Fluffy Brows

First came the over-tweezed brows, then the Instagram-favorite blocky brow, and now, fluffy, natural-looking brows are on trend. “I like this trend because by brushing the brows up and making the hairs straight,” says celebrity makeup artist, Patrick Ta, whose signature stamp is a full, fluffy brow. “It changes the face shape and creates a more angled look and lifts the face.” Chinchilla also thinks this trend will be huge this season, especially since face masks will continue to be worn well into the winter. “Brows are such a focal point on the face so I love making sure they make a statement,” he says. Try out a product that tints and volumizes your brow hairs without making them appear drawn on or overly done, like the Patrick Ta Beauty Major Brow Shaping Wax or Glossier Boy Brow. Use a brow pen like Urban Decay’s Brow Blade to fill in any sparse areas. 

4. That Glow

“Winter usually leans a little more matte when it comes to skin and makeup, but changing it up and giving the skin a glow is going to be huge this season,” says Ta. Sarah Tanno, celebrity makeup artist and Global Artistry Director for Haus Laboratories, is also sure that this will be a trend this winter. To get the look, she recommends “sweeping blush and bronzer above the cheekbones from the temple to the nose and draping a highlighter across the top to find your best light.” Topping your color product with a glossy highlighter can really add dimension and depth to your look. Finalizing the look with an ultra-glossy lip can really complete it, giving your whole face a dewy, glowy finish. For highlighter, check out Patrick Ta Beauty’s Face Gloss or the Nudestix Nudies Glow in Hey, Honey. Tanno loves using the Haus Labs Head Rush Blush Duo in Bouquet & Ribbon. For lip gloss, Dose of Colors has a wide array of flat and glitter glosses with high-shine finishes, or you can use the Marc Jacobs Beauty Re(cover) Hydrating Coconut Lip Oil as a clear topper over your lipstick.

5. Get Graphic 

You’ve probably seen graphic eyeliner looks all over Instagram so it should come as a surprise to you that both Chinchilla and Ta are predicting that the trend will be huge this winter. “It’s a great way to play with a little color without having to master the art or eyeshadow blending,” says Chinchilla. “Best of all, there are no rules!” Ta adds, “I love the fact that you can play and change the eye shape. I think it’s a fun trend that you can wear year round, it’s playful and fun, and it’s a way to play with color without having too much color on the eye.” Chinchilla recommends taking a tiny detail brush to a product like the KVD Vegan Beauty Super Pomade because they’re “super easy to use and are completely waterproof.” If you need a little more control and prefer a pencil format, the Colourpop Creme Gel Liners are hyperpigmented and easy to manipulate on the eye. Mix and match different colors and play with shapes or negative space until you achieve your desired effect. 

6. Living in Liner 

Another eyeliner trend for the season is what Tanno is calling “lived-in liner,” citing it as one of Lady Gaga’s current favorite makeup styles. Lived-in liner is a smudged, smoked-out look that you can achieve with just one easy product: a malleable eyeliner pencil. Look for a soft pencil like the Haus Labs Eye-dentify Gel Pencil or the Marc Jacobs Beauty Gel Eye Crayon Eyeliner that gives you a little play time. Line your eyes with the pencil and use a smudging brush like Makeup by Mario’s E 5 Makeup Brush to create your desired shape. Pencils like the ones from Haus Labs and Marc Jacobs dry down so that you don’t have to worry about them budging all night long. 

ELLE article

Mario Dedivanovic’s Debut Line Takes Us Inside The Celebrity Makeup Artist’s Mind

It’s been 20 years since celebrity makeup artist Mario Dedivanovic entered the scene, forever contouring the shape of the beauty world with highlights, shimmers, and perfectly winged liner that launched an army of copycats on social media. 

Now, Dedivanovic, whom the New Yorker recently heralded as “The Makeup Artist at Ground Zero of Internet Beauty Culture,” has taken his years of expertise, massive internet fame, and a few personal checks to labs across the world to create his dream: a self-funded line of products titled Makeup by Mario. 

Welcome to Artist Spotlight #19 series on my blog.

For Dedivanovic, this moment is huge. He begins to tear up on a Zoom call as he discusses the project he began working on three years ago. “I’m just so excited for October 1st”—the launch date, Dedivanovic’s birthday, and the date he began working on the Sephora floor many years ago—“because it almost still doesn’t feel real to me,” he says. 

The artist comes fully loaded with all the bonafides to make a bestselling beauty line. He’s most famous for his work on one of the 21st century’s most famous canvases, Kim Kardashian-West, and helped launch her KKW Beauty line. He’s also had brand partnerships with Laura Mercier and hosts a mega-popular Masterclass. This is the last box to check on his way to beauty moguldom. 

For Dedivanovic, the Sephora gondola, the display for all a brand’s beauty products inside the store, is the ultimate symbol of his success. “I used to manifest into those Sephora bottles when I was cleaning them, that I would one day have that, knowing very well that I had to work very hard and it probably wouldn’t be 20-plus years until I did that,” he explains. “I’ve been dreaming about this moment for a long time.”

His dreams are finally a reality. The new line includes 21 products and tools, including eyeshadow palettes, brushes, and highlighters created to flatter any and all skin tones. “When I work, I tend to like products that I can use on all skin tones,” he says. 

Below, a few beauty tips from the seasoned vet, plus a peek at the products in his collection.

He knows you’re bad at winged eyeliner.

A standout product in the line is the Master Pigment Pro Pencils, inspired by his older sister Vicky, a relatable queen with an inability to work with eyeliner. 

“I think it’s hard even for an artist to really do a beautiful wing,” Dedivanovic says. “I know that a lot of people want to do wings, but it’s challenging and can be intimidating. With this pencil and brush shape, you take the pencil and draw a line from there [the center of your eyelid] to the corner. You stop at the corner and flip the brush over and up and lift. [The brush] literally does the flip for you. I wanted to make this technique very, very easy.”

Dedivanovic added that he will provide new content that inspired tools like the eyeliner and tutorials around how to use it on his social media platforms. 

He likes both contoured and natural makeup.

“I know I’m [known] as the contour king, but I think there was a little misconception,” he says. “I’m not the type of artist that typically will do the heavy stripes and all those types of things. I like makeup to look as if one were born with it in terms of the colors and finishes on the skin. I like it to enhance a woman’s face, not to have it feel unnatural or that they have a ton of makeup on. My goal at the end is that when you are up close, in person, you do makeup to make it look beautiful there. But for me, that’s not enough. I want it to look beautiful for the person as well. Bot in the sense, Oh, wow, your makeup is beautiful. More in the sense of, Wow, you look beautiful.

The brand is for novices and beauty experts alike.

While the line is infused with years of experience from Dedivanovic, he wanted to create something that was easy for the most green of makeup appliers to use. 

Here’s his tip for the Master Metallics palette:

“This is a very creamy formula that’s a blend of powders and creams, so it’s very easy to use with just a swipe of a finger on your lid for a quick application. I wanted to separate my products by texture because as an artist, I was always trained from the very beginning that you always separated your mattes [from] your metallics. That’s the way you packed your bag as well.”

The packaging is the future of beauty.

Dedivanovic was inspired by the iPhone and how easily it can fit into your hand. He wanted the tools to feel accessible and comfortable while you apply your makeup. Think 2001: A Space Odyssey meets BTS’s “On” music video: The full, nearly all-white kit comes in what looks like a briefcase from a space-age population that cracked the code on product design. “It felt like the future of makeup in a sense,” he says. “I hadn’t seen something like this when it was presented. Also, it felt pure.” 

The Master Prep and Set

Available in three different tones—light, medium, and deep—each set comes with six shades to be used as an eye primer. Dedivanovicoriginally tried to get this product in the palettes but couldn’t configure it correctly and inclusion would make the palettes gigantic. Thus, it evolved into its own separate product. 

Buy at Sephora $37

Master Mattes 

The Master Mattes were the first product Dedivanovic began working on in 2017. “The Master Matte palette is inspired by human skin tones,” he explains. “It’s inspired by the technique I have done for many years, in which I shape and contour the eyes using typically different, varying shades of foundation and/or concealer to shape and contour the eyes before I apply eyeshadow.”

To find the right human skin tones for the palette, he researched the different pigments that make up our skin tones. The shades also have a bit of translucency because he prefers subtle to extremely pigmented eyeshadow. 

Buy at Sephora $64

Master Metallic and Master Metals

The all-metallic formula is a creamy blend of both powders and creams, making it very easy to use with a single swipe of your finger onto your lids. Dedivanovic, a self-proclaimed geek, researched the inside of our bodies for the pink, brown, and cream hues. “This is sort of representative of the shades that are within all our bodies on a cellular level,” he explains. “What’s really interesting is when you swatch all these colors together, it’s the epitome of my dream color palette when it comes to shimmery shades.” 

Buy at Sephora $64

If you’re looking for the easiest-to-use product in the collection, this palette is your go-to. But, if you’re looking for more of a high-intensity pigment, Dedivanovic created the Master Metals and Master Metals Manipulator to create your very own dream eye looks. “The idea is that the artist could scrape several shades and mix their own metal shades,” he says. “What happens when you use the Master Metal Manipulator is it turns it into a molten liquid metal. You can do liquid liners with it, you can do a quick all-over eyeshadow shade, or just the inner corner. 

Buy at Sephora $64

Bonus points: The Master Metal Manipulator also turns them into a completely waterproof product. 

Mario’s Master Metal™ Manipulator™ is the ultimate mixing agent for metallic pigments. It instantly transforms loose or pressed metallic pigments into a liquid, creating a gorgeous metal foil. When mixed with pigment, it provides intense grip, lasting power, and locks the formula in place.

Buy at Sephora $18

The Master Crystal Reflectors

The Master Crystal Reflectors come in three shades: quartz, citrine, and bronzite. The reflectors are a few of his favorites because of their sheer finish that “sparkles while dancing on the eyelid.”

The product also reflects light beautifully and gives a bit of reflection and dimension to the eyelid, but can be worn all over the face. “It’s a global exclusive formula, so no one can ever have this formula,” he adds. “I’m very excited about that.”

Buy at Sephora $32

The Master Secret Glow

“For years, I liked to use a highlighter on the cheek or on the eye that is a completely sheer emollient glow,” he says. “I envisioned this even for the girl who really doesn’t wear any makeup. I do clients that have a very natural look and I like natural looks as well. This product really fits both of those.”

Buy at Sephora $29

The Master Tools 

Master Mattes™ Brightening Eye Pencil  

For the collection, Dedivanovic created four pencils and four eyeshadow brushes. According to him, “Pencils are one of the most transformative aspects of makeup, especially when it comes to the eyes.” He incorporated his signature liner techniques into crafting them. 

Buy at Sephora $27

Master Pigment Pro™ Eyeliner Pencil

Mario’s dual-ended liner has all you need to create a precise line. The velvety gel-based formula delivers a full-coverage finish in a single swipe. It has incredible grip after it sets but still allows time to blend, layer, and define. For a soft, symmetrical line, use the brush to smudge and blend.

Buy at Sephora $29

Master Mattes™ Liquid Eyeliner

This liquid liner is extremely pigmented and features a super sharp, flexible felt tip for ultimate control. The bulletproof formula grips the lid and is completely smudge-proof for bold and lasting definition.

Buy at Sephora $29

EF 1 Makeup Brush

The brushes are inspired by the eyeshadow brushes he usually works with from Japan. They’re designed to work with the other formulas in the collection like the Master Mattes to make for an easy blend and application.

Buy at Sephora $29

EF 2 Makeup Brush

This brush has fluffy, soft, flexible hairs that are ideal for blending and softening on the eyes and face. It’s also perfect for applying and blending matte shadows. All Makeup By Mario brushes are cruelty-free, made with a custom blend of synthetic and vegan fibers, and 100% FSC-certified birchwood handles.

Buy at Sephora $29

E 3 Makeup Brush

This brush has fluffy, soft hairs and a wide, tapered shape. It’s perfect for effortless eyeshadow application and an easy sweep of color across the lid. All Makeup By Mario brushes are cruelty-free, made with a custom blend of synthetic and vegan fibers, and 100% FSC-certified birchwood handles.

Buy at Sephora $29

E 4 Makeup Brush

This brush features a denser, rounded head with flat hairs and works well with cream and powder formulas. All Makeup By Mario brushes are cruelty-free, made with a custom blend of synthetic and vegan fibers, and 100% FSC-certified birchwood handles.

Buy at Sephora $29

E 5 Makeup Brush

This brush’s small, tapered head makes it the perfect detail brush. Use it to apply shadows wet or dry or to blend and smoke out eyeliner with control and ease. All Makeup By Mario brushes are cruelty-free and are made with a custom blend of synthetic and vegan fibers, and 100% FSC-certified birchwood handles.

Buy at Sephora $29

Gentle Makeup Remover Wipes

Last but not least, he created gentle makeup remover wipes. “When I work, I’m very particular with wipes,” he says. “I use them to gently exfoliate the skin right before I go on with skincare.” He wanted to move away from traditional oily formulas so he created something without fragrance or the normal oily residue. “These are made with 100 percent natural, pure cucumber water, and they don’t leave any oiliness.” 

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ELLE article
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