The rise of the celebrity beauty brand is alive and well in 2020, just in case there were any doubts. The latest example comes courtesy of Selena Gomez, in the form of color cosmetics brand Rare Beauty, which made its official debut on September 3rd. Welcome to Artist Spotlight #17 series on my blog.
Touted as a “mission-driven brand,” Rare Beauty will donate 1% of all sales, “as well as funds raised from partners” to the Rare Impact Fund, which “aims to increase access to mental health resources,” according to a press release from the brand. It has an initial goal of raising $100 million over the next decade to “help address the gaps in mental health services for underserved communities, which will make it one of the largest known funds in support of mental health from a corporate entity.”
In a statement, Gomez said: “These products aren’t about being someone else, it’s about being who you are, whether that’s rocking a full face of bold makeup or barely any makeup at all. Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful exactly as they are.”
Rare Beauty’s rather robust initial product offering includes a touch-up kit with refillable powder and blotting papers, a matte liquid eyeliner, eight shades of tinted lip balm, 12 shades of matte lip color, eight liquid highlighters, eight liquid blush shades, eight shades of a dual-ended brow pencil and gel, three tools, an illumining primer, a multi-tasking face mist and 48 shades each of both foundation and liquid concealer.
According to the brand, Gomez has had a hands-on approach to developing Rare Beauty, including product testing, design and mission. At launch, it will be available at Sephora in the U.S., Canada and Mexico, as well as Sephora inside JC Penney and at RareBeauty.com. There are plans for additional international expansion in place for 2021.
Heat, humidity and sweat; three of make-up’s biggest enemies. Or so you might think. It doesn’t have to be that way, since nifty products and clever application techniques can help your make-up stay put through thick and thin – and that’s with a mask on, too. Here find five make-up artist-approved tips to harness when it’s hot.
Prep the skin
How you tend to your skin before you apply make-up is key to enhancing the longevity of base formulas. “Cleanse and then apply a good serum and moisturiser,” says make-up artist Cher Webb. “Then use a primer. It makes a huge difference and will keep your base on for longer.” Look to lightweight, antioxidant-rich moisturisers like QMS Medicosmetics Epigen Pollution Defence Day Cream, a good summer option, then ensure you apply an SPF, like Beauty Pie’s Featherlight SPF 50. As for primer, look no further than Elemis’s new Superfood Glow Priming Moisturiser, which imparts a radiant sheen over skin while also keeping subsequent base products in place.
Whether you use a spray or a powder, setting your make-up is key. “The Urban Decay All Nighter Setting Spray has been one of my make-up kit essentials for so many years now, as it sets and holds make-up in place for up to 16 hours,” says Webb. “It prevents make-up melting with its built-in temperature control formula, and I also spray it on top my brushes before make-up application for added longevity.” Mists are a great option during summer (we also love Charlotte Tilbury’s Airbrush Flawless Setting Spray), since they also hydrate and refresh the face – needed when temperatures are sky high – but powders are particularly good for those with oily skin. Look for finely-milled, translucent formulas, like Morphe’s Bake And Set Powder.
Consistency is key
To heat-proof your make-up look, switch creamy consistencies for powder textures instead. “In the heat, I would recommend making the most of your eye make-up, and add a matte bronzer and powder blush as these will last the duration,” advises Webb. “Cream and gel textures may move slightly over time, so go for matte products.” You’ll love getting Gucci Beauté’s Éclat Soleil Bronzing Powder out of your bag, such is its beautiful packaging and flattering matte bronze, while Chanel’s Joues Contraste Powder Blush comes in an array of flattering hues, ideal for sun-flushed skin.
Few brands have revolutionized the way we shop for skin care the way The Ordinary has. Before the Canadian brand burst onto the scene, accessibility to cheap high-quality products had mostly been restricted to makeup. Even with so much innovation among drugstore skin-care brands, few affordable options really rival what luxury serums and moisturizers have to offer.
That’s why buzz for the best The Ordinary products refuses to die down. The brand takes a clinical, science-based approach to skin care and specializes in single-ingredient-driven products that deliver targeted results. The best part? Nothing costs more than $20. In fact, the majority of it clocks in for less than $10. This is largely in part thanks to The Ordinary’s dedication to transparency, resulting in prices that aren’t significantly marked up.
But despite its low price point, the brand can be intimidating. Because the names of the products refer to skin-care ingredients–not results—they all sound like something out of an advanced medical textbook. Meaning you’re left trying to decipher what the hell ascorbyl tetraisopalmitate (a vitamin C derivative) or epigallocatechin gallatyl glucoside (an anti-inflammatory compound in green tea) does.
GLAMOUR editors went through hundreds of dollars of The Ordinary skin-care products to help explain the cryptic descriptions of each and narrow down what’s actually worth adding to our medicine cabinets.
The Ordinary Hyaluronic Acid 2% + B5
For true, deep moisture, you’re supposed to use a serum or acid that can penetrate deeper than your standard emollient. Enter hyaluronic acid. It provides a healthy glow, leaves the skin dewy but not oily.
Yes, part of this product’s appeal is that it looks like you’re doing an at-home blood facial, but the results are just as Instagrammable. The mix of AHAs and BHAs deeply exfoliates to clear up congestion, dead skin, and hyperpigmentation. The skin looks brighter and smoother after one use—with no irritation to sensitive skin.
Apply a pea-size dollop once every day for a week after washing the face. The moisturizer comes out with a sunscreen-like consistency, but it blends in with the skin in seconds. After a week of using it, the cheeks would be plump and flake-free, probably because it has hyaluronic acid, which helps skin cells retain moisture. With such noticeable results for a low-maintenance moisturizer, we can count on this for the winter months.
The first noticeable thing about The Ordinary’s High-Adherence Silicone Primer is its texture, which feels just like a creamy moisturizing lotion. Once applied, it makes the skin feel so soft that you almost don’t want to put on makeup for fear of losing the silkiness. The makeup goes on smooth and stays matte throughout the day.
Pycnogenol is an extract derived from pine trees that has the ability to boost collagen and elastin production in your skin. Plus, it’s a great hydrator. The skin looks and feels healthier after using it.
The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil
It’s great for moisturizing and nourishing the skin, yet it still feels lightweight. Using it in tandem with a retinol can significantly fade post-acne hyperpigmentation, and it definitely makes a difference in the glow factor. It has a slightly earthy smell.
In reality, chemical exfoliants are much gentler and better than physical exfoliants, like face scrubs or loofas. This glycolic acid visibly resurfaces the skin, and it’s pretty gentle—though you shouldn’t use it more than every other night. Plus it’s affordable and lasts forever.
I’ve always been curious about azelaic acid, since I’ve heard it can treat both acne and dark spots while being safe enough to use even during pregnancy. The texture is super luxe and absorbs nicely, can provide an improvement on a stubborn breakout, and make post-acne dark spots look less opaque.
While it doesn’t help with dark circles (sadly, not much will), the lightweight serum instantly de-puffs and smooths out any baggage. It brightens the eyes in seconds, and makes it look like you got a full eight hours of sleep.
This is an incredibly gentle retinol option. The serum is an almost milky consistency, and after a month of using it, users report that they’ve started to see a few lines on their foreheads fade. It’s also a wonder for smoothing out the texture of the skin.
The Ordinary Vitamin C Suspension 23% + HA Spheres 2%
Perfect for a pre-bedtime ritual, it’s is only $5; plus, it can be mixed with your other favourite serums to reduce its somewhat gritty texture. If you’re looking to fight wrinkles and even out your skin tone, this one is a great bet.
Squalane is a fantastic hydrator—it’s nonsticky, fast-absorbing, and has humectant (meaning, moisture-drawing) properties that work in tandem to make your skin look crazy plump. The downside is that it’s traditionally derived from animals. But that’s not the case with this serum. Instead, it’s powered by plants, so you feel even better about using it when you see dewy, bouncy skin.
The Ordinary Ascorbyl Tetraisopalmitate Solution 20% in Vitamin F
The name of this sounds insane (and impossible to pronounce), and I’ll admit that, going in, I had no idea what it did. After a little research and a test-drive, though, I’m sold. It’s basically a form of vitamin C (which helps brighten and even out your skin tone), while vitamin F is a fatty acid rich in omega-6 that helps maintain your skin barrier (when it’s disrupted, all kinds of things like acne and redness occur). You notice a major difference in the condition of the skin after just one use—it is noticeably smoother, firmer, and overall much brighter and more radiant.
It’s lower-strength and delivered with squalane, so it’s a bit less irritating than other ones out there. Start by using it one to three times per week, use it only at night, and know that if you don’t wear sunscreen after using it, it will damage your skin.
Mandelic acid is really slept on—and hard to find—so it’s exciting to see this hyperpigmentation-fighting superstar available at a lower price point. It’s super gentle yet has helped reduce some of the acne as well as the scars it leaves behind.
This pocket-sized, super-affordable charcoal-colored mask is the only thing that’s been helping with my quarantine breakouts. I rate it highly for both skintertainment and effectiveness. It gives me a bright, exfoliated glow without irritating my skin. There is simply nothing more I want from a product.
Contrary to popular belief that it helps moisturize the skin (which is mostly the case), when in the wrong order – it can be very drying. Hyaluronic acid pulls moisture into the skin, so if it’s the last thing on your skin (a setting spray or foundation) it will be drying it out. This acid needs something on top of it to draw the moisture into the skin, otherwise it will pull the moisture out of the skin. We’ve recently been seeing ads for products with hyaluronic acid in everything, which can be good, but watch out! If you’re using it as a serum with a moisturizer on top – that’s great. Just don’t use it as the last step, which will have the reverse effects.
Make sure you know what your skin type is and choose proper products accordingly. If you have combination skin, you may need to use more than one primer. For example, you don’t want to use the same primer on the perimeter of your face as you do in the centre of your face. Most people with combination skin have an oily T-zone, so, use a mattifying primer there, and add other primers in other areas of the face (pore-minimizing, smoothing, hydrating, gripping for longevity, etc). Some people don’t need a primer at all, if you have normal skin, the moisturizer might be enough (if you want, you can of course use blurring, smoothing, etc primers).
Same goes for powders. Use the proper (mattifying, smoothing, sheen-y) products according to your personal facial needs.
Consider what happens when you use false eyelashes everyday (which I don’t recommend, but am guilty of sometimes…). Give them a break. Too much usage can lead to lash breakage, make them less strong, shiny, and thick, can lead to some eye injuries & sensitivity; some lash glues may be okay for you initially, but over time you can become allergic to them (ingredients in them). Instead, you can use a lash growth serum, or castor oil, to make them more luscious and healthy. Just make sure to be careful and not get the product into your eyes.
Before using your mascara, take a spool and brush out the lashes to get rid of eyeliner residue and separate them. This will ensure your mascara has the best shot to work properly and avoid clumping.
At the end of your makeup routine, take a translucent with a slight radiance powder and buff over the entire face to give a healthy glow and blend everything together smoothly.
Setting Spray Application Alternative
If you want to have the benefits of a certain product but find that when sprayed it’s too much (for example, Tatcha Luminous Dewy Skin Mist), spray it onto a sponge and bounce it on the areas of your face where you’d like to have that result/effect. You get an even layer, use less product, and have control over the application.
The definition and meaning of makeup priming have changed overtime, in some cases to be more confusing. However, as a professional makeup artist, you have to know what it means to prime the face for makeup application, whether a separate primer is needed, what skin concerns you are trying to address, etc.
While some makeup artists swear by skincare as priming alone to be just fine, others argue that a makeup artist should have a variety of primers in their kit to address specific skin concerns such as redness, dehydration, large pores, uneven skin tone, dull skin, oily or dry skin, sensitive skin, and more.
In my opinion, moisturizer is non-negotiable, and has to be freshly applied before makeup application. Then, I carefully assess the client’s face by asking questions and gently pressing with my pinky finger to see the skin response. From there, I decide whether to apply a specific primer that would be beneficial to the client, and not just another layer.
That said, often times either one of these three techniques are used post moisturizing:
On top of moisturizer, one primer is applied concentrating in a specific area, with purposes to smooth the skin, correct redness, provide a healthy glow, mattify, or further hydrate. The best example of this is using a moisturizer suitable for the client’s skin needs, with, for example, an oily T-zone being covered with a mattifying primer, but the rest of the skin left alone.
On top of moisturizer, two or more primers are used to correct more than one concern on a client’s face. Same skin concerns as above, using specific primers in specific areas.
Lastly, as I mentioned in the beginning, some makeup artists feel as though the moisturizing step is enough to prepare the client’s skin for makeup, and if it’s still fresh and active – carry on with makeup application.
Here I’ve listed some great options for common skin concerns: