Every Product In Selena Gomez’s RARE BEAUTY Makeup Line

The rise of the celebrity beauty brand is alive and well in 2020, just in case there were any doubts. The latest example comes courtesy of Selena Gomez, in the form of color cosmetics brand Rare Beauty, which made its official debut on September 3rd. Welcome to Artist Spotlight #17 series on my blog.

Touted as a “mission-driven brand,” Rare Beauty will donate 1% of all sales, “as well as funds raised from partners” to the Rare Impact Fund, which “aims to increase access to mental health resources,” according to a press release from the brand. It has an initial goal of raising $100 million over the next decade to “help address the gaps in mental health services for underserved communities, which will make it one of the largest known funds in support of mental health from a corporate entity.”

In a statement, Gomez said: “These products aren’t about being someone else, it’s about being who you are, whether that’s rocking a full face of bold makeup or barely any makeup at all. Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful exactly as they are.” 

Rare Beauty’s rather robust initial product offering includes a touch-up kit with refillable powder and blotting papers, a matte liquid eyeliner, eight shades of tinted lip balm, 12 shades of matte lip color, eight liquid highlighters, eight liquid blush shades, eight shades of a dual-ended brow pencil and gel, three tools, an illumining primer, a multi-tasking face mist and 48 shades each of both foundation and liquid concealer.

According to the brand, Gomez has had a hands-on approach to developing Rare Beauty, including product testing, design and mission. At launch, it will be available at Sephora in the U.S., Canada and Mexico, as well as Sephora inside JC Penney and at RareBeauty.com. There are plans for additional international expansion in place for 2021.

Liquid Touch Weightless Foundation $29

A weightless foundation with concentrated pigments that feels barely there while providing buildable medium-to-full coverage with a natural finish.

Liquid Touch Brightening Concealer $19

A lightweight, hydrating concealer with cake-free, medium-to-full coverage that lasts while brightening skin with a radiant finish.

Soft Pinch Liquid Blush $20

A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in matte and dewy finishes.

Positive Light Liquid Luminizer Highlight $22

A silky, second-skin liquid highlighter that creates a lasting, soft, and luminous finish.

Lip Souffle Matte Cream Lipstick $20

A weightless air-whipped lip cream that hugs lips with rich color and nourishing hydration that gives a soft velvety matte finish.

With Gratitude Dewy Lip Balm $16

A hydrating, nourishing balm that adds a hint of just-kissed color with a natural dewy finish.

Perfect Strokes Matte Liquid Liner $19

A longwearing, waterproof, matte liquid eyeliner formulated with ultra-black pigments for dramatic definition every time.

Liquid Touch Foundation Brush $28

A cruelty-free foundation brush packed with soft, silky bristles that build, blend, and buff.

Always An Optimist Illuminating Primer $26

A weightless, silicone-free, gel primer enriched with ultra-fine pearls for a lit-from-within glow.

(Available in a mini version for $14, 15ml)

Brow Harmony Pencil & Gel $22

A dual-ended, triangular-shaped, retractable brow pencil and tinted brow gel that creates naturally defined brows.

Always An Optimist 4-in-1 Prime & Set Mist $24

An ultrafine, glow-boosting mist that hydrates, primes, sets, and refreshes skin.

Blot & Glow Touch-Up Kit $26

A refillable two-in-one compact of touch-up essentials—blotting papers and a radiant powder-filled puff—for freshening up on the go.

Blotting Paper $5 & Powder Puff Refills $15

Liquid Touch Concealer Brush $16

A cruelty-free concealer brush with uniquely sculpted bristles and a pointed tip for precise coverage.

Liquid Touch Multitasking Makeup Sponge $14

 A plush sponge with a diamond-shaped tip for a precise application and customizable coverage.

UPCOMING PRODUCTS SNEAK PEEK!

Looks like we’ll be getting some eyeshadows & liquid bronzers.

Credit: Trendmood1 on Instagram

6 Ways to Make Your Foundation Look Like a Second Skin

Parisian makeup artist Violette’s top secret for how to apply foundation? Execute it without a trace. “I want people to say, ‘Oh my god, your skin looks amazing!’ not, ‘Your foundation is so great,'” she explains. And while finding the perfect formula is half the battle, once you have it, making like Houdini and ensuring it vanishes into your complexion is just as crucial. Here, three in-demand makeup artists share their fine-tuned tips for how to apply foundation and achieve that ever-elusive, second-skin finish.

Create a Glowing Canvas

Clean and moisturized skin is a no-brainer, but to really supercharge your glow, begin with a hydrating mask and follow it up with a lymphatic facial massage. When makeup artist Nina Park works with clients such as Zoë Kravitz and Bella Hadid, she begins with a sheet mask specifically targeted to their skin type, with ingredients such as rose to combat oiliness, aloe to treat dryness, and green tea to soothe inflammation. After masking, gently massage your moisturizer into the skin to boost circulation and reduce puffiness. “It creates a natural flush that makes the face look more awake,” says makeup artist Kira Nasrat, who helps give Jessica Alba that perpetually luminous complexion.

Prime as Needed

To prime or not to prime? It’s an eternal question for amateurs and pros alike. While Violette typically skips the extra base step in the interest of using as little product as possible, when applied correctly, it can prolong foundation for all-day wear. “I use an anti-shine primer for hotspots like the forehead, hairline, sides of nose, and around the mouth, and then a sheer, illuminating one for the tops of the cheekbones,” explains Park, adding that she applies each with her fingertips.

Apply From the Center and Move Outward

Only apply foundation where it’s really necessary, insists Violette, who counts Estée Lauder Futurist Hydra Rescue Moisturizing Foundation with SPF 45 among her favorites. “Start in the center of the face, on the apples of the cheeks, and slowly blend out,” she instructs, adding that another key part of the face is the area around the mouth, which is prone to yellow undertones and shadows. To ensure the foundation looks as natural as possible, Violette often skips the bridge of the nose—letting freckles show through for those who have them—and the corners of the nostrils, so the pigment doesn’t cling to dry patches.

Don’t Paint, Buff

No matter what tool you’re using—a foundation brush, a BeautyBlender, or your fingers—buff (or bounce, if you’re using a sponge) the foundation into your skin as opposed to “painting” it on to build coverage smoothly and avoid streakiness, says Park.

Strobe Wherever the Sun Hits

For dimension, blend highlighter into the high planes of the face that catch light naturally, such as the cheekbones, temples, and Cupid’s bow. “I’m not a fan of powder highlighters because it looks a bit fake to me,” says Violette. “Creamy balm textures will give you a dewiness as if you’re not wearing any products.”

Blot, Then Set

First, sop up excess oil with blotting papers. Then, look to a featherweight translucent powder to seal in foundation and prevent unwanted sheen. “Use a brush to apply it very lightly and only to the areas that get the most shiny,” says Nasrat, adding that the leftover luster is what will really drive home that second-skin guise. Silky smooth and even-toned, with just the right amount of lit-from-within dewiness, that’show you execute believably perfect skin.

VOGUE article

6 Beauty Tips Everyone Should Know

Hyaluronic Acid

Contrary to popular belief that it helps moisturize the skin (which is mostly the case), when in the wrong order – it can be very drying. Hyaluronic acid pulls moisture into the skin, so if it’s the last thing on your skin (a setting spray or foundation) it will be drying it out. This acid needs something on top of it to draw the moisture into the skin, otherwise it will pull the moisture out of the skin. We’ve recently been seeing ads for products with hyaluronic acid in everything, which can be good, but watch out! If you’re using it as a serum with a moisturizer on top – that’s great. Just don’t use it as the last step, which will have the reverse effects.

Primers & Powders

Make sure you know what your skin type is and choose proper products accordingly.
If you have combination skin, you may need to use more than one primer. For example, you don’t want to use the same primer on the perimeter of your face as you do in the centre of your face. Most people with combination skin have an oily T-zone, so, use a mattifying primer there, and add other primers in other areas of the face (pore-minimizing, smoothing, hydrating, gripping for longevity, etc).
Some people don’t need a primer at all, if you have normal skin, the moisturizer might be enough (if you want, you can of course use blurring, smoothing, etc primers).

Same goes for powders. Use the proper (mattifying, smoothing, sheen-y) products according to your personal facial needs.

False Eyelashes

Consider what happens when you use false eyelashes everyday (which I don’t recommend, but am guilty of sometimes…). Give them a break. Too much usage can lead to lash breakage, make them less strong, shiny, and thick, can lead to some eye injuries & sensitivity; some lash glues may be okay for you initially, but over time you can become allergic to them (ingredients in them).
Instead, you can use a lash growth serum, or castor oil, to make them more luscious and healthy. Just make sure to be careful and not get the product into your eyes.

Eyelashes Preparation

Before using your mascara, take a spool and brush out the lashes to get rid of eyeliner residue and separate them. This will ensure your mascara has the best shot to work properly and avoid clumping.

Buffing Technique

At the end of your makeup routine, take a translucent with a slight radiance powder and buff over the entire face to give a healthy glow and blend everything together smoothly.

Setting Spray Application Alternative

If you want to have the benefits of a certain product but find that when sprayed it’s too much (for example, Tatcha Luminous Dewy Skin Mist), spray it onto a sponge and bounce it on the areas of your face where you’d like to have that result/effect. You get an even layer, use less product, and have control over the application.