The 10 Most Reliable Eyeliners, According To Makeup Artists

Purchasing an eyeliner can feel like a gamble. You walk into your nearest Sephora, money in hand, on a mission to find a formula that doesn’t pull, tug, skip or drag. After perusing the shelves, you’ll settle on one in hopes that it won’t smudge before lunch.

The truth is, you never really know if you’ll get a return on your investment until you take it home and try it for yourself. By then, it could be too late. To make the entire experience feel less risky, experts who know a thing or two about eyeliners weigh in. Ahead, shop the 10 best eyeliners, from pencils to liquids, according to professional makeup artists. They’ll make you feel like you won the jackpot every time.

BEST GEL LINER – AMC Eyeliner Gel

“When I’m creating a bold eye, Inglot AMC Eyeliner Gel is my go-to eyeliner, as it’s available in a variety of rich high-pigmented shades,” says makeup artist Millie Morales (also a Garnier celebrity hairstylist). “The creamy formula glides on with ease, but most importantly, it boasts long-lasting wear.”

Shop $16

BEST SMUDGE-PROOF LIQUID – Stay All Day Waterproof Liquid Eye Liner

“When it comes to precision, I like to use a marker-like tip, as it gives me the freedom and flexibility to create an elegant wing or a thick dramatic look,” says Morales. “Stila’s Stay All Day Waterproof Liquid Eye Liner dries fast, won’t smudge and only comes off when you take it off!”

Shop $22

BEST BRIGHT FORMULA – 24/7 Eye Pencil

If you’re looking to try a colored eyeliner, look no further than Urban Decay’s 24/7 Eye Pencils. Makeup artist Steve Kassajikian says, “these shades are bright, pigmented, creamy, easy to blend, and glide on like a gel.” As if that’s not enough to get you on board, Kassajikian adds, “they set in 60 seconds and don’t budge throughout the day. Plus, they’re specifically made for wet surfaces like the waterline.”

Shop $22

BEST FOR CAT EYES – Flash Cat Eye Liquid Eyeliner

Celebrity makeup artist Claudia Betancur, a L’Oréal Paris brand ambassador, is a fan of the brand’s new Flash Cat Eye Liquid Eyeliner because it “has the perfect tip to create a precise wing, and glides on super smooth. The cap has a wing stencil attached to help create the perfect cat eye,” she says.

Shop $10

BEST WATERPROOF – 1.5 MM Mechanical Gel Eyeliner

“This micro-fine gel pencil has next level staying power,” says makeup artist and artistic director of Glamsquad, Kelli J. Bartlett. “I originally tested the Hourglass 1.5 MM Mechanical Gel Eyeliner on my hand, and it lasted through a workout and a shower, so you know it means business. I love to use it on the inner rim of the upper lash line to create a lush look as it holds up to watery eyes.”

Shop $18

BEST LONG-LASTING PENCIL – BADgal BANG! 24 Hour Eyeliner Pencil

Celebrity makeup artist Lisa Potter-Dixon says this liner “is a hard worker. It works wonders on the waterline and stays put due to its waterproof formula.” She adds, “it also works beautifully as a lash liner, plus the blending tool on the end means you can even use it to create a simple smokey eye.”

Shop $22

BEST PRECISION – Perma Precision Liquid Eyeliner

Makeup artist and co-founder of Shespoke Makeup, Rebecca Perkins, says it doesn’t get better than Pat McGrath Labs’ liquid liner. She says, “the pen tip is so fine, you can do super subtle details. Mother does not mess around, and her products always do what they say.”

Shop $32

BEST TRUE BLACK – Infallible 16HR Never-Fail Eyeliner

Finding a true black formula can be difficult. Luckily, Perkins assures that her pick is “tried and true.” She says, “L’Oréal’s carbon black shade comes in a gel pot (perfect for when I am doing someone else’s makeup) or the mechanical pencil (for when I’m doing my own makeup).” Finally, she adds, “it’s not fancy, but it works every time.”

Shop $8

BEST DRUGSTORE – Matte Liquid Liner

Dell Ashley, YSL Beauté Director of Makeup Artistry, knows a thing or two about luxury beauty, but there’s one drugstore favorite he keeps in his kit. He says the NYX Matte Liquid Liner is “a great budget-friendly eyeliner because it offers rich color and has a nice, long wear.” And at $8 a pop, you can keep your makeup bag stocked with it too.

Shop $10

BEST VERSATILE FORMULA – TattooStudio Sharpenable Gel Pencil in Brown

Vincent Oquendo, the artist behind Hollywood’s most beautiful faces (Lily Collins, Gabrielle Union, Nina Dobrev), recommends you pick up this other drugstore option. “I use it to create my shape before I perfect it with a black liner and for subtle definition in the waterline when I’m creating a sultry look,” he says. “The combination of black and brown liners create a more natural makeup look when smudged at the lash line.”

Shop $7

ELLE article

Yes Or No: Makeup By Mario Eyeshadow Palettes?

Truly incredible for a makeup artist kit!

Welcome to Artist Spotlight #44 series on my blog.

Master Mattes™ Eyeshadow Palette

Inspired by human skin tones from light to deep, this custom, pro matte formula has a featherlight creamy feel and applies evenly with medium buildable and blendable coverage. The timeless palette offers superior grip and adherence with minimal fallout for the cleanest application. 

Buy at Sephora $48

Master Metallics™ Eyeshadow Palette

This palette is inspired by Mario’s love of nature. The creamy shadows deliver a range of chromatic effects from natural to intense, with high-impact shine. The luxe formula can be used dry or wet to achieve a light wash or full-coverage color.

Buy at Sephora $48

Glam Eyeshadow Quads in Bronzy Glam & Rosy Glam

Curated with its own color story, vibe, and mood, each quad features a range of long-wearing matte, metallic, and satin shades that are super easy to use with your fingers or brushes. The eyeshadows are smooth and creamy with exceptional grip so you can layer them on with an even and uniform application. 

Buy at Sephora $25

The 13 Best Mascaras, According to Allure Editors

While some have lash extensions, many of us will forever keep tubes of mascara in stock. With that in mind, ALLURE editors and thousands of reviewers rounded up their absolute favourite mascaras of all time, with brands ranging from drugstore gems like Maybelline New York to Sephora darlings Too Faced and Anastasia Beverly Hills. They’ve also got the luxury market covered.

Discover all the best and boldest mascaras that give us lashes with the most volume, curl, and length each and every day.

Anastasia Beverly Hills Lash Brag Mascara

“There really isn’t a better way to put it: Anastasia’s Lash Brag Mascara (a 2020 Best of Beauty winner) hits different. Way different. This mascara’s visibly chunky formula and curvy, dense brush can surprisingly pull off lashes that are thick and voluminous, long and wispy, or anywhere between — and not all mascaras can do that without clumping or flaking away. With a couple of swipes, the formula builds itself both upward and outward, so I get big, fanned-out lashes that practically hit the ceiling.”

$25 (Shop Now)

Tarte Maneater

“The formula of the Tarte Maneater Mascara is on the drier side, so you can easily build up lash extension-like volume and definition (and you can sneeze right after swiping it on without creating a Jackson Pollack painting on your under-eye area). Plus, this 2020 Best of Beauty winner has a cylindrical brush lined with tiny bristles that evenly coat even the thinnest of lashes.”

$23 (Shop Now)

L’Oréal Paris Bambi Waterproof

“One of the most exciting things about L’Oréal Paris Bambi Waterproof is the so-called ‘wide-eye brush.’ It has a combination of short and long bristles, which are supposed to ensure you grab every lash – no matter its length — on each swipe. It’s perfect for days when you want your makeup to look as natural as possible and there’s nary a clump to be found once it’s applied. No wonder it won a 2020 Best of Beauty Award.”

$10 (Shop Now)

Gucci L’Obscur Mascara

“Never in my life did I think I’d be in a position to say my favorite mascara was one made by Gucci, but here I am, living large. Label and aesthetically pleasing pink-and-gold packaging aside, when I first tried Gucci’s L’Obscur Mascara, I was immediately drawn to the formula, which is made to lengthen and define — rather than thicken — my wispy lashes. I typically only need a coat or two to see immediate natural-looking length and never have to worry about annoying clumping or mid-day smudge. Gucci, you made a damn good mascara.”

$35 (Shop Now)

KKW Beauty Mascara

“Never say Kim Kardashian doesn’t have talent because she did the damn thing with the KKW Beauty mascara. Just one coat separates each lash, making them look full, thick, and dramatic. No primer needed.”

$18 (Shop Now)

Thrive Causemetics Liquid Lash Extensions Mascara

“The only mascara that gives me that lift and volume closest to what my beloved lash extensions do is the Thrive Casemetics Liquid Lash Extensions Mascara. It contains polymers that wrap around each lash to lengthen and strengthen, plus castor seed oil and shea butter to deeply condition each hair. Two coats and your eye area is instantly opened. I always get compliments about how long my lashes are when I use this.”

$24 (Shop Now)

Wander Beauty Mile High Club Mascara

“When it comes to wearability, the formula in the Wander Beauty Mile High Club Mascara doesn’t smudge or flake — even after a full day of work followed by a gym session. If you’re going for drama with little-to-no effort, then this mascara is a dream. Lift? Check. Volume? Definitely. Length? Oh, yeah, my lashes were practically touching my brow bone by the time I was done.”

$26 (Shop Now)

Maybelline New York Falsies Lash Lift Mascara

“Something about the combination of the Maybelline New York’s The Falsies Lash Lift’s hourglass-shaped wand and lightweight, not-too-wet formula replaces the need for a lash curler, extensions, and falsies. After sweeping it through, my lashes are instantly lifted upward and volumized like a lash enhancement. The dip in the middle of the brush also makes adding mascara to your lashes as mess-free as possible.”

$10 (Shop Now)

Colourpop BFF Mascara

“When I want to add a little color to my look but am short on time, I always reach for Colourpop’s BFF Mascara. By applying just one or two coats (I start at the root of my lashes and wiggle the brush slightly from side to side as I swipe), you get a ton of color payoff. I find that my eyes are instantly brightened up, and I look more awake within seconds. It’s basically an all-in-one eye look. My personal fave color is Blue Ya Mind, though the brand’s classic black (called Black on Black) is a great staple.”

$8 (Shop Now)

Tarte Sugar Rush Lights, Camera, Lashes 4-in-1 Mascara

“The Tarte Sugar Rush Lights, Camera, Lashes 4-in-1 Mascara gives my lashes length, volume, and makes them look super fluttery. I love to use this alone or layer it, specifically with the Milk Makeup Kush Mascara.”

$23 (Shop Now)

Kevyn Aucoin The Volume Mascara

“It’s fitting that one of my favorite makeup brands of all time makes one of my favorite mascara brushes ever. I love how thin and easy to maneuver it is, and the formula is perfect for everyday wear. For nighttime, I just add a second or third coat and the Kevyn Aucoin The Volume Mascara looks great without being clumpy, thanks to how fine the bristles are.”

$28 (Shop Now)

Dior Diorshow Waterproof Mascara

“My eyelashes are naturally pretty long, albeit blonde, so I don’t really love wearing mascara all the time (mostly because I hate taking it off at the end of the day). When I do, however, I go all-out glam with the Dior Diorshow Waterproof Mascara because it makes my lashes longer, thicker, and just the right amount of obnoxious diva.”

$30 (Shop Now)

Too Faced Better Than Sex Waterproof Mascara

“My all-time favorite mascara, the Too Faced Better Than Sex Waterproof Mascara, might be obvious, but it’s ubiquitously beloved for a reason. Maybe I should’ve started with this, but I’m actually partial to the waterproof formula. It helps hold my lashes in place long after I’ve given them a good curl. It checks all the boxes: providing mega-volume without the clumping, inky-black color without the smudging, and just the right amount of length. I’m not much of a mascara girl, but when I am feelin’ it, this is the one I always reach for.”

$23 (Shop Now)

ALLURE article

The Best Setting Powders that are actually worth your money

Unlike a good blush or incredible lipstick, the best setting powder isn’t made to be a look—which is why it’s an easy step to skip when you’re pressed for time or money. It’s got a bad reputation of making your face look dry and cakey, which certainly doesn’t help either.

So let’s reframe it for you: Think of setting powder as a tool (and a highly underrated one at that) that can vastly extend the life of your makeup, like the way a topcoat does for your manicure. A few dabs can lock your makeup in place, keep shine to a minimum, and soak up sweat and oil—qualities that are undeniably useful when the weather’s hellishly humid or wet. It can be just as reliable during the winter too. The latest formulations include hydrating and brightening ingredients like vitamins C and E to give your skin a smooth Instagram-filtered finish, instead of one that’s rough and wind-chapped.

From Cover FX’s talc-free formula—perfect for those with sensitive skin—to Ilia’s natural loose powder, here Glamour editors tested the top tinted and translucent options in order to share which stood above the rest.

Best Setting Powder Overall: Hourglass Veil Translucent Setting Powder

Talk to any makeup artist, and you’ll likely find this setting powder in their kit. That’s because one fine layer of this silky, hydrating formula rivals Instagram’s Subtle filter (you know, the one every influencer uses). The secret? The formula is infused with light-refracting diamond powder, which gives your skin a glisteny (but not sparkly) blurred finish. I’ve seen artists use it on a range of skin tones and never has it left a white cast. Skeptical? Read all its five-star reviews. This powder is a winner. —Lindsay Schallon, senior beauty editor 

Buy at Sephora $60

Best Drugstore Setting Powder: Maybelline Fit Me! Loose Finishing Powder

I’ve got super oily—but dehydrated—skin, so I’m constantly dealing with a complexion that somehow looks greasy and dry at the same time. This is the only drugstore powder that manages to put both issues to rest. I’ve found the trick is to press it in with a makeup puff (instead of swirling it on with a brush), which leaves behind a blurred, your-skin-but-better finish that looks flawless both in real life and photos. —L.S.

Buy on Amazon $11

Best Luxury Setting Powder: La Mer The Powder

I love a flawless no-makeup makeup look, and stan by any and all products that help me get a little closer to that. The translucent color works well on my fair skin, and since I don’t use foundation, I’ve been applying it over my concealer for a little extra sparkle. It sure is pricey, but if luxe beauty is your vice, then it’s totally worth it. —Talia Abbas, commerce writer

Buy at Sephora $125

Best Translucent Setting Powder: Laura Mercier Translucent Loose Setting Powder

I’ve tried a lot of loose powders before, and they all either make my skin look blotchy, or go on white and make me look like a ghost. This does neither! It applies flawlessly and keeps my oily pores at bay, but not to the point that my skin produces more oil. Also, Jackie Aina loves it. In my opinion, there is no better endorsement than that. —Khaliha Hawkins, producer

Buy at Sephora $51

Best Loose Setting Powder: Fenty Beauty Pro Filt’r Setting Powder

I’ve used setting powder only a handful of times before, since it always seemed like an extra step I could easily do without. However, the Fenty Pro Filt’r Setting Powder went above and beyond. True to form, the brand came through with a wide range of skin tones to choose from (eight is a lot for this kind of product—some brands offer just two), so it blended well with my medium-tan skin and yellow undertone. Rihanna knows a thing or two about being camera ready, and it’s obvious with this product, because the pore-blurring, mattifying effect would be worthy of digital camera days of the early aughts, or even the brightest of Lumee Lights—Erin Parker, commerce writer

Buy at Sephora $42

Best Pressed Setting Powder: Neutrogena Healthy Skin Pressed Powder

For someone who just started dabbling with setting powders, I really enjoyed this one from Neutrogena. The shade range isn’t as robust as some other brands’, but it’s still a great starter product since the pressed powder makes it easy to control the amount you apply—especially for smaller coverage areas like under your eyes. Plus, for someone who has dry skin, it’s formulated with hydrating and brightening antioxidants like vitamin B5 and vitamins C and E. —T.A.

Buy at Target $10

Best Setting Powder for Dry Skin: Tarte Shape Tape Setting Powder

My skin is Mojave Desert–dry, so setting powders aren’t something I typically gravitate toward (I’m more of a desperate-for-dewy kind of person), but Tarte’s Shape Tape Setting Powder has officially changed my makeup routine. It blurs any blemishes and sets my makeup without gathering in the cracks in my (and I can’t stress this enough) dry skin. Plus the little powder puff that it comes with is so soft and plush it’s worth the price of admission alone. —Shanna Shipin, commerce editor

Best Setting Powder for Acne-Prone Skin: Nars Light Reflecting Loose Setting Powder

I have combination skin, so it’s tricky to find a powder that can mattify any shine I may be dealing with without it clinging to dry patches. Most mattifying powders are way too cakey, and more luminous ones make me look too slick. Then I came across this Nars powder. It’s hefty enough to soak up any lurking oil, yet so finely milled that it takes a lot to overdo it and look powdery. Although it’s described as light-reflecting, there’s no visible shimmer—it just has a natural finish that makes my skin look airbrushed, which is always the goal. —Isabella Cacciatore, beauty associate

Buy at Sephora $49

Best Setting Powder for Oily Skin: Marc Jacobs Beauty Finish-Line Perfecting Coconut Setting Powder

This is the powder to grab in summer, when the heat is at its most unbearable, or before/after a workout. It’s so lightweight—and, real talk, so good at soaking up your sweat—that you’ll forget you’re even wearing makeup. —Anna Moeslein, senior editor

Buy at Sephora $59

Best Setting Powder for Sensitive Skin: Cover FX Perfect Setting Powder

I swear by the Cover Fx Power Play foundation and concealer, so trying the powder was a no-brainer. Unlike the foundation and concealer, the powder doesn’t have a large range of shades, so choosing between the light and dark was very time consuming. The Translucent light shade was perfect and didn’t leave a white cast on my face. It blended in well and didn’t let the oils in my skin shine through. —K.H.

Best Vegan Setting Powder: Ilia Soft Focus Finishing Powder

We all want a loose powder that will survive the humidity of the New York City subway system, right? Well, how about a powder that can combat sweat at the NYC Pride Parade? Yes, I’m serious. After testing this, I’ve concluded that either my skin is magic or this product is (and I’m pretty sure it’s the latter). Lightweight and cute, it’s dependable for any occasion. —E.P.

Buy at Sephora $45

Best Setting Powder for Combination Skin: Milk Makeup Blur + Set Matte Loose Setting Powder

This setting powder is seriously a dream. Not only does it eliminate oil and shine, but the lightweight formula keeps my makeup looking fresh all day. It lies perfectly over my concealer and doesn’t make my skin look dry or chalky. —E.P.

Buy at Sephora $38

Best Lightweight Setting Powder: Lawless Seal The Deal Loose Setting Powder

I’ve gone through a lot of loose powders over the years, some good, some bad. When I learned that Lawless Beauty was launching one with no talc, I knew I had to try it out. I’ve been using this for a couple weeks, and my skin is noticeably different. The best thing is that as soon as I started to use it, all my breakouts disappeared. I use the Brightening Translucent shade to set and bake my foundation, then dust on the Golden Translucent to contour. I really don’t think I’ll ever use another powder. Lawless uses mica, which is not only healthier than talc, but is the secret to making this powder so lightweight that it doesn’t cake onto your skin. —Azadeh Valanejad, contributor

Buy at Sephora $48

Best Antiaging Setting Powder: Onomie AHA Perfecting Setting Powder

I’ve fallen in love, and the object of my affection is this powder. The featherlight formula goes onto my skin seamlessly, leaves me looking fresh and rejuvenated, and doesn’t look even remotely mask-like. What’s more: It left my face feeling baby smooth. That’s probably thanks to all of its good-for-you ingredients, like skin-softening lactic acid and collagen-boosting peptides. Oh, and let’s not forget its inclusion of vitamin C, which helps block free radicals. Into it. —Jennifer Lance, weekend writer

Buy on their website $30

GLAMOUR article