The 5 Biggest Makeup Trends to Look Out for in 2023

2023 has just begun, bringing with it a fresh start for all things—including our makeup. With the proverbial palette cleaned, recharged takes on existing trends and entirely original approaches have room to shade, delineate, and contour the coming months, filling it with all of the color and sparkle that a new year demands. Blush will continue to provide buildable warmth, eyeliner is going the way of the statement-making seductress, and refractive details will allow you to channel the vibes of mermaids and robots alike. A common thread exists in a continued want of play—a means of combatting darker days with rampant (and striking) self-expression. Here, five beauty trends that will be taking over in 2023.

Statement Lips  

Lips are set to be bolder than ever in the new year—so bold, in fact, that they may be ready to work alone. “This is a model-off-duty/off-the-runway type look that can look amazing from day to night,” says makeup artist Tobi Henney, who recommends centering the lip by keeping skin clean and lightly grooming brows and lashes. She also notes that a resurgence of lipliners that are deeper than lipstick hues are on the rise, which work better to keep the focus on your natural pout. “It can help achieve the perfect lip shade and enhance lips by giving the illusion of more fullness.”

Futuristic Metallics 

Alloy-inspired shimmer can veer whimsical or robotic, depending on how you play it. Mermaidcore ruled the spring 2023 runways, and the collective conversation around AI—and an influx of new technology—is bound to elicit futuristic beauty. “Blame it on our obsession with AI, fairies, and everything extraterrestrial, but whatever the reason I’m so here for it,” makeup artist Jenna Kristina. She recommends starting with Pat McGrath’s on-point palettes, including those from the legend’s Star Wars makeup collaboration. “It’s our meta selves in the real world.”

More Blush

Blush has been experiencing a renaissance in recent years, with blendable cream options and more-is-more application methods making cheeks (and eyes and the bridges of noses) romantically rosy. “There was a moment when it was only about bronzer and highlighter, but blush is back and bolder than ever,” Kristina says. “Adding blush is like adding life back to the skin.” The trend already has legs, having served as the main factor in several of 2022’s most memorable TikTok beauty looks—think sunburn blush, cold girl, and crying girl makeup. 

Face Embellishments

The Euphoria effect shows no signs of stopping. “We’ll continue to see more experimental looks incorporating gems, pearls, glitter, and other accents that’ll cover not only the eyes but other parts of the face and body,” makeup artist Jaleesa Jaikaran says. Invest in an arsenal of flat-backed rhinestones and the like in all shapes, sizes, and shades to be secured with clear lash glue—if you can find self-adhesive options, even better.

Longer and Sharper Cat-Eye Wings

Kittenish flicks and TikTok’s alluring and elongating siren eyes will gain in popularity (and ease) with the help of an upgraded guard of liners. “With so many brands developing high-technology eyeliners that do not budge and are smudge-proof, the graphic feline liner look will be one to wear for a fun night out,” says Henney, who recommends focusing on pulling the eye shape upward and outward. Dark femininity is sure to be a major 2023 trend. 

VOGUE

The 6 Best Beauty Trends From Spring 2023 Fashion Month

METALLIC EYES

Beautiful ravers” is how Hannah Murray, lead makeup artist for the Chloé show, described the silver strobes of paint sweeping the models’ eyelids in Paris. The brand was one of many that leaned into metallic eye details of all colors for Spring 2023:  Batsheva went for blotchy blues, while Dries Van Noten played up chrome gold circling the eye.

FAUX FACIAL PIERCINGS

Suddenly, having more than one ear piercing is nothing to feel edgy about. The Spring 2023 runways were surprisingly in agreement about face piercings and modifications. At Rebecca Minkoff, models wore more common dermal, septum and bridge piercings, while drag-queen and special-effects makeup artist Alexis Stone left no facial skin untouched at Balenciaga, with spikes protruding from cheeks, studs lining eyebrows and even bulging forehead prosthetics.

’70S VOLUME AND CUTS

Hairstyles from the ’70s have once again infiltrated the runway. This season, however, the looks went beyond the Gen-Z revived shag and mullet trends of the last two years: We saw ultimate volume — from rounded natural hair at Susan Alexandra and harsh blunt bobs and bangs at Paul Costello, to sleek Cher-inspired length at Versace and feathered, brow-skimming bangs at Prabal Gurung.

WILD WINGS

There are few eye-makeup staples as storied as the winged cat-eye liner. For Spring 2023, that classic style was turned up to full volume, with thicker wings outstretching beyond the end tip of the brows, and some even reaching towards the hairline. Whether covered in glitter like at Halpern or smudged out for a smoke effect at Off-White, the fullness of the wing was the key.

BARELY-THERE BROWS

If there’s one daring beauty look that pops in and out of vogue with regularity — on the runways and off — it’s bleached eyebrows. And while the full-on bleach look was surely popular across the Spring 2023 shows, we also saw the rise of a less drastic lightened brow, just a shade or two lighter than the model’s natural hair color. Think: less shock value, more your-face-but-better, allowing the brows to blend in with glossy, fresh skin.

3-D MANICURES

What once seemed reserved for only the most tuned-in nail art enthusiasts is now proving to have a place on the hands of just about anyone who wants them. From molding gel bubbles to dangling chains, this season’s runways confirmed that 3-D nail adornments will only become more widespread — whether you’d like to ease in with entry-level designs or opt for the most extravagant.

FASHIONISTA

You Better Believe That Bleached Brows Are Back (Again)

You’ll find many different iterations of the bleached eyebrow trend on the catwalks (one example being Victoria Beckham’s spring/summer 2023 show), but it is – understandably – a less common occurrence to see them on real women.

Not a look to be undertaken lightly, there’s a reason why beauty experts extol the face-framing benefits of a full, defined eyebrow – it draws attention to our eyes and bone structure, so in most cases bleaching them seems like a bad decision. 

But real women do wear them – and can pull them off, as Nicola Peltz-Beckham and Maisie Williams proved over the weekend. The Gen-Z stars both hit the Givenchy spring/summer 2023 show with brows that were so light, they were barely perceptible.

It’s not Williams’s first rodeo: the actor has experimented with the look before, having initially bleached her thick eyebrows for her role as punk icon Jordan in Danny Boyle’s Pistol. They became a focal point of her look for a while, and she walked a number of red carpets with platinum brows. Her trick to pulling them off? Distinctive eye make-up and a bold lipstick, both of which help to ensure she looks interesting, rather than washed out.

Known for her California-girl aesthetic, Peltz-Beckham’s newly bleached brows are a first for her. Having recently switched her buttery blonde locks for a more grunge brunette shade and a choppy fringe, the actor posed at the Givenchy step-and-repeat looking statuesque and striking with her new look. With smudgy winged eyeliner and a flushed cheek, she looked ethereal and interesting, and the bleached brow complemented her suited-and-booted get-up effortlessly.

Would you try it? Past adoptees of the bleached look include everyone from Kim Kardashian to Lady Gaga, and while it will always be a divisive beauty trend, it is a quick and easy way to completely transform your look. And, if you don’t like the results post-bleach, all you have to do is dye them back…

VOGUE

The 8 Best Cream Blushes of 2022

Best Overall: Makeup By Mario Soft Pop Blush Stick

What We Love: There is a brush included on the other end of the stick.

What We Don’t Love: This is a popular item with shades going in and out of stock often.

After sculpting and shaping the beauty looks of Kim Kardashian — makeup artist, Mario Dedivanovic, finally launched his own line in 2020, called Makeup by Mario. The collection is impressive with a range of eyeshadows, contour products, brow pencils, and more. But it’s the blush sticks that really stood out above the rest and received high marks to earn the best overall spot.

All cream blushes could be described as creamy (duh), but this one in particular had a smooth, buttery texture that blended effortlessly. Plus, all the application methods worked with this formula. “It came with a blending brush, which was super helpful to get the product onto your skin evenly, then buff it out across your cheeks. You can also easily blend with your fingertips or a damp makeup sponge,” one tester said. Just a small swipe goes a long way as the product is deceptively pigmented and comes in five shades that would suit a range of skin tones, like deep plum, bright raspberry pink, and pale mauve.

Shades: 6 | Finish: Dewy | Size: 0.37 ounces

Best Value: MILANI Cheek Kiss Cream Blush

What We Love: This is incredibly pigmented — a dab goes a long way.

What We Don’t Love: The cream has a slick, almost tacky feeling, when first applied.

We all remember the horrors of drugstore blushes with chalky finishes sold in only two shades. Now, the aisles of your favorite impulse spot are filled with lots of hidden gems, like this Milani Cheek Kiss Cream Blush. The bright colors in clear packaging look like little cellophane wrapped candies — a sweet treat for your cheeks.

Now, your first thought upon seeing a blush compact might be, But a stick is easier to apply. And while that certainly can be true, this pick is still worth trying: The balmy texture glides across cheekbones with very little pressure. It can still be applied with fingers by tapping it onto cheeks or with a damp beauty sponge to blend. It shines as a minimal makeup product: “It’s very light and dries down quickly without leaving any feeling on your skin once it’s set,” one tester said. They did caution that it initially had a wet, bordering on slimy texture, but that faded quickly.

Shade Range: 4 | Finish: Sheer, dewy | Size: 0.37 ounces

Best Splurge: Victoria Beckham Beauty Cheeky Posh Cream Blush Stick

What We Love: This blush applies like a cream but sets (and lasts) like a powder.

What We Don’t Love: The tube is fairly small for the price.

This fancy stick is on the pricier end, but what did you expect from the beauty brand creator, Posh herself? The unique tortoise shell tube would look oh-so-nice sitting on a vanity. But aside from appearance, the tip of the blusher is smaller than a typical cream blush, which allows for a targeted application as you decide where and how much to apply.

The consistency starts out velvety, then as you blend it has a powdery finish. It’s the best of both worlds: the dew of a cream, but the lasting power of a powder. It was also easy to layer on top of itself for more oomph without clinging or streaking. I love that it’s a buildable formula with a very natural flush on the first layer and more bang from the second.

Shades: 5 | Finish: Buildable, glowy | Size: 0.17 ounces

Best Stick: Anastasia Beverly Hills Stick Cream Blush

What We Love: Oily skin types may appreciate the more matte formula of this blush.

What We Don’t Love: The shades contain shimmer, which is not everyone’s jam.

Anastasia Beverly Hills is well-known as being the expert of brows, but if you haven’t tried their cream blush, it may be worth adding to your arsenal. There is a synthetic brush on the other end to buff out color after depositing onto cheeks. “It really melted into the skin and felt lightweight overall,” one tester noted. The chubby stick is available in five shades—light and deep peach, light and deep pink, and a rosy brown—all with a bit of sparkle. “The shimmer added a nice radiance to my cheeks, so the finish was very naturally glowy and beautiful.”

Shades: 5 | Finish: Radiant | Size: 0.28 ounces

Best Gel: Maybelline New York Cheek Heat Gel Cream Blush

What We Love: The gel texture looks fresh and dewy on your skin.

What We Don’t Love: This is a very sheer, watery texture that is best applied with your fingers. Brush enthusiasts may find it more difficult to work with.

Maybelline New York Cheek Heat Gel Cream Blush brings the heat with this launch. Well, not literally, but the water-based blush does give you that fireside flushed-effect. The product felt weightless on cheeks, one said, “This glides onto skin and is not sticky or heavy at all.”

While the lightweight texture was a point in the pro column, it is also very light in pigment. “It’s good for a dewy glow, but would be hard to do a brightly colored cheek. I needed to do a few swipes to really see the color and that means using up a lot of product, and opening yourself up to squeezing too much out of the tube.” However at less than $6 a pop, it’d be hard to beat this price point.

Shades: 6 | Finish: Dewy | Size: 0.27 ounces

Best Multipurpose: Milk Makeup Lip + Cheek Cream Blush Stick

What We Love: This handy little stick can be swiped over lips and cheeks.

What We Don’t Love: The oils in this hydrating product may cause it to slip off oily cheeks.

The versatility of this clean blush made it a fierce competitor for a winners list. The formula contains mango butter, avocado oil, and apricot oil for a hydrating boost and gives a reflective quality to your cheeks. And if careful selection of ingredients is a priority for you, this pick is vegan, paraben-free, and considered “Clean at Sephora.” The thick stick is also dual-purpose as it can be swiped across lips and cheeks, and the shades were developed to look great on both areas. One tester was “in love with how this one feels.” “The texture is lightweight and so comfortable, and I actually think it’ll stick to the skin to last all day. It looks and feels really natural,” she said.

This product also has the second largest shade range with eight options to choose from, including a lush berry tone and an uber pale baby pink. The end result: “I feel glowy and fresh. Pigment is just right and doesn’t need a lot of building to make it look good. It’s very natural and good for any occasion,” one tester raved. This sounds like an easy add to cart.

Shades: 8 | Finish: Buildable, dewy | Size: 0.21 ounces

Best Natural Finish: Rare Beauty Stay Vulnerable Melting Cream Blush

What We Love: It’s easy to apply with your fingers for the most realistic, skin-like finish.

What We Don’t Love: If you’re looking for a pigmented blush, this is not the one for you. This cream is a sheer formula.

Selena Gomez launched her makeup line Rare Beauty in 2020, because she wanted a brand that felt authentic. “I just felt like the beauty space started to get really crowded with a lot of unrealistic messages. I had a moment where I was like, ‘I’m not a makeup guru or the most incredible makeup artist, but I want to get involved,'” she previously told InStyle. And while authenticity and celebrity beauty lines can be a hard pairing, the actress is making a go of it. One of the best products in the collection, in my opinion, are her blushes. The liquid blush received rave reviews, while the cream blush was a winner with customers.

I have to say that the hype is real. This feels incredibly creamy; your finger just glides across the top. Plus, for how dewy it looks, I was surprised that it didn’t feel overly heavy or sticky. Aptly named, this blush quite literally melts into your skin. Other than having a really pretty flush, it wasn’t obvious where I had applied this blush in the best way possible. It’d be my ideal low maintenance makeup choice and looked good on top of bare skin without any concealer or foundation.

Shades: 5 | Finish: Satin | Size: 0.17 ounces

Best Shade Range: Fenty Beauty by Rihanna Cheeks Out Freestyle Cream Blush

What We Love: Although it starts off very sheer, the colors are buildable for more intensity.

What We Don’t Love: There is a very small amount of product in each compact.

Leave it to a pioneer of inclusivity, Queen RiRi, to launch a product with an expansive color collection. While most blushes will have a peach, pink, and berry tone, Fenty Beauty took that a whole leap further and included colors such as violet, tangerine, and a poppy red. The creams start off sheer — so don’t be afraid to choose one of the fashion tones — for a subtle take on bold color.

One tester appreciated the no nonsense, buildable formula, saying “It was pretty easy to work the product into my skin with my fingertips and blend it around my cheekbone. It’s definitely a buildable option that doesn’t look blotchy when layered.” The texture was also great; “It’s not sticky or heavy, which is a plus, and also didn’t go on spotty nor settle into pores,” confirmed the tester.

Shades: 10 | Finish: Sheer, dewy | Size: 0.1 ounces

What to Keep in Mind 

Finish 

Cream blushes by their very nature are a dewier product. That can be a godsend for dry skin types craving more moisture in their products, and a nightmare for oily types afraid of looking like a grease slick by noon. Consider if you want to layer your cream blush with other products (specifically powders to mattify) or if you just want a supple wet cheek glow, says Brittany Whitfield, an NYC-based makeup artist.

Pigmentation 

Cream blushes span the spectrum from opaque pigmentation to sheer washes of color. Decide if you want a barely-there tint that’s easy to dab on with your fingers or a product with the impact that may take more finesse to blend out. In general, cream blushes are often more forgiving than say a powder, since it sinks into the skin for a natural-appearing flush.

Color 

Choosing makeup shades can have a lot of factors that come into play: what does your outfit look like, the colors in the rest of your makeup, and your unique undertones. And while it’s an artform, so there are no wrong answers when it comes to your blush shade, there are guidelines that can help you find the most flattering tone.

I like to choose an undertone similar to the client’s natural lip shade,” Whitfield says. “It also depends on how clients like their skin. If they love bronzer, they’ll tend to gravitate to warmer colors on the face — but if they’re a contour girl they might feel more comfortable with cooler undertones.” When in doubt, the easiest way to pick a blush color is to match the shade of your natural flush. Think: the color your cheeks become after a long walk.

INSTYLE

Mermaidcore Is Here To Glossify Your Beauty Routine

If you’re nearing the brink when it comes to all things “core,” then hold on for just a moment longer. Mermaidcore is here to glossify your beauty routine—and it’s a trend primed to stay put for the foreseeable future.

Blame it on Disney’s forthcoming remake of The Little Mermaid (or could it be our longstanding obsession with all things wild swimming?), but there were notable nods to the underwater world on the spring 2023 runways. Aquatic hair and makeup were everywhere.

Most obvious were the oceanic shades of blue (from cobalt to cerulean) and seaweed greens that were diffused in different ways around models’s eyes, as per Chet Lo, Off-White, and Etro—not so wearable, but beautifully ethereal. Meanwhile, at Jil Sander and Chloé, iridescent silver shimmers were swooshed over eyelids and, like scales, glistened in the light.

Wet-look hair was de rigueur, from Victoria Beckham’s grunge slicked look to Nensi Dojaka and Dries Van Noten’s damp salty strands, all of which were given an undone finish—an underwater existence is about much more than precise hair, after all. 

Models walked the aptly named Blumarine catwalk with longer-than-long mermaid lengths, both braided and straight, which ebbed and flowed like jellyfish tentacles. Botticelli waves—yes, like those belonging to the famous Venus, resplendent in her shell—were also very much present.

And, of course, skin took on a glossy, lacquered look at many shows, too, with skin-care brands becoming even more of a focal point during the backstage prep pre-show. Hydrated and plump, extra dewy skin was oft paired with a sun-burnished bronze glow, like at JW Anderson, where models could well have been lying on the rocks all day à la Ariel.

VOGUE

10 Winter Makeup Trends You Need To Copy ASAP

Fresh Skin

When in doubt, keep it minimal. “Some of the trends I’m seeing for makeup both on the red carpet and on the runways are fresh makeup looks,” says celebrity makeup artist Vincent Oquendo. You can accomplish this either through investing in impeccable skin makeup, or keeping it minimal with easy skincare.

Sunburnt Blush

The sunburn or [TikTok’s viral] W blush hack for one is something makeup artists have done for years to mimic a healthy glow, and is becoming popular with consumers now as well,” says celebrity makeup artist Kale Teter. Just swipe on some cream or powder blush–then add some more. And some more.

Graphic Liner

Making a statement has never been easier. By just adding a few stark lines with either a pencil or liquid eyeliner, you can become the coolest kid on the block in no time. Bonus points if you use a fun color like blue or pink to really make the look pop.

Grunge

The song “Teenage Dirtbag” is still all over my TikTok, and a return to our Tumblr grunge era is long overdue. Channel season three Jenny Humphrey by layering on black eyeliner, then smoking it out with powder eyeshadows.

Loud Lipstick

After years of forgoing lipstick altogether, it’s finally time to paint on your brightest lip. If it’s a long-wear formula, even better, but it’s back to traditional lipsticks this winter. Because nothing cuts through the cold quite like a bold lip.

Fluffy Brows

Whether you were born with naturally fluffy lashes or you could use a little help in that department, this is one of the easiest looks to achieve this winter. Just grab a strong-hold gel, swipe up, and you’re done.

Playful Eyes

I think we’re all kind of yearning for something a little playful and joyful,” says Teter. “It’s about having more fun now.” To achieve that joyous makeup look we’re all craving, lean into color. A single-toned, bright eyeshadow is an easy way to make a statement.

Euphoria Makeup

We’re still not over the Euphoria season finale–or the beauty looks. A statement color, glowing skin, and graphic eyeliner are not going out of style anytime soon. And don’t forget to add on your face gems–they’re a must-have (trust us).

Bleached Brows

Bleached eyebrows are the new breakup bangs, you heard it here first. And you don’t need to be an artist with a collection of vintage jewelry to pull it off. As long as you wear them with confidence, no one will bat an eye. The best part? The worse it looks, the better it looks.

Retro Liner

Seeking simpler times? The ’60s are an endless source of style inspiration, and this winter, let’s commit to the cat-eye like never before. Instead of a subtle swipe, go bold with the liner. A Mia Farrow-inspired pixie cut would pair perfectly.

ELLE

The 10 Best Lip Stains for Long-Lasting, Photo-Ready Pouts

Best Overall: Benefit Cosmetics Benetint Cheek & Lip Stain

There’s nothing better than a multi-use product that looks incredible no matter how you wear it — and few compare to Benefit Cosmetics Benetint Rose Lip Blush & Cheek Tint. Not only does it act as a stain for your lips, it also adds a gorgeous flush to your cheeks, too.

Upon application, the liquid formula looks pretty glossy, but as the color soaks into your lips and sets, the end result is very natural, leaving a tint that looks like you just finished a cherry popsicle. The best part is that the pigment won’t fade or budge — it’ll stay in place for up to eight hours, even if you’re eating and drinking. The swipe-and-go formula is ideal for those no-makeup makeup days to instantly add a pop of color to your face.

We do wish we could change the tiny applicator, though, because the brush is a bit flimsy and sometimes causes the stain to feather along the lip line. To avoid this, it’s helpful to use your fingers to blend out the formula.

Shades: 5 | Wear Time: 8 Hours | Finish: Natural

Price at time of publish: $30

Best Value: e.l.f. Glossy Lip Stain

You don’t need to spend a lot of money to get a quality lip stain. Case in point: The e.l.f. Glossy Lip Stain. The lightweight, glossy formula glides onto lips leaving behind a juicy, long-wearing sheen that’s completely buildable. One swipe gives you just a hint of color, while two coats increases the opacity — this customizable finish makes it a great lippie to transition your look from day to night. If you’re like me and need to have a lip product in every purse you own, this is one you’ll wish you had on hand in every single color. And at $6 a pop, it’s completely attainable to own each of the eight hues. The only downside is that the glossy finish is prone to fading, so to maintain a glazed look, you’ll need to reapply every so often.

Shades: 8 | Wear Time: 4 to 6 Hours  | Finish: Glossy

Price at time of publish: $6

Best Splurge: Dior Addict Lip Tint

It’s one thing for a product to have pretty packaging, but when the formula inside is just as impressive, it’s truly a winner. That’s the case for Dior Addict Lip Tint. The velvety tint feels and looks luxurious, making it worth the extra pocket change. While the lip stain has a semi-matte finish,  it’s still incredibly hydrating and keeps lips comfortable for hours thanks to its key ingredient, cherry oil.

As much as we love the formula, the color payoff isn’t where we want it to be. The product is actually quite sheer in comparison to other lip stains. Keep this in mind, especially if you decide on a darker hue because it won’t be as bold as you would expect it to be.

Shades: 12 | Wear Time: 6 hours | Finish: Semi-Matte

Price at time of publish: $38

Best Color Payoff: FENTY BEAUTY by Rihanna Poutsicle Hydrating Lip Stain

Fenty Beauty by Rihanna Poutsicle Hydrating Lip Stain quickly went viral on TikTok shortly after its release in June, which ultimately led to the product selling out by the beginning of July. Luckily, the product is back in stock, and you’ll want to grab it stat.

The application differs from other stains because you actually want to wipe it off after you apply it — this removes the glossy excess, but you’re left with a beautiful, natural-looking pigment that makes your lips look like you just enjoyed a juicy popsicle. The shade names are just as delightful as the color payoff, too: Strawberry Sangria, Berry Banger, Mai Type, and Zesty Bestie are odes to the feelings and flavors of summer.

If your lips are prone to drying out, make sure to exfoliate before applying this lip stain. The formula tends to cling onto dry patches, and can make the overall finish appear splotchy.

Shades: 4 | Wear Time: 7 Hours  | Finish: Natural

Price at time of publish: $24

Best Matte: L’Oréal Paris Rouge Signature Matte Lip Stain



If you’re always on the go and looking for a lip stain that will get you through an entire day, this is the one for you. While lip stains are designed to stay on longer than other lip products, the Rouge Signature Lightweight Matte Lip Stain from L’Oréal Paris creates the ultimate transfer-proof look. Personally, I usually opt for more matte lip stains, and this is one of my favorites because I don’t have to worry about reapplying during long work days — even after lunch or a coffee break. The pointed applicator allows you to precisely apply the product, and makes it easy to line as well as fill in your lips. The formula feels heavy when you first put it on, but rest assured that once it dries you won’t be able to tell that you have anything on your lips.

Shades: 37 | Wear Time: 10 hours  | Finish: Matte

Price at time of publish: $6

Best Shade Range: Sephora Collection Cream Lip Stain Liquid Lipstick in Always Red

It’s not common to find a lip product that’s available in over 20 shades, let alone nearly 100. But Sephora is here serving variety and quality with their Cream Lip Stain Liquid Lipstick. When testing the product I couldn’t help but fall in love with the color range, which includes everything from trending colors like Coral Sunset (a brick red), to all-year staples like Honeymoon (a nude pink). The best part is that once you apply the product it truly does not budge — I even tried Dare To Be Pink, a hot pink, and it stayed for hours without fading, feathering, or transferring. If you do choose a darker hue, you may need to swipe on an extra layer on the center of your lips because I find it to be a little sheer after just one swipe.

Shades: 79 | Wear Time: 10+ Hours  | Finish: Matte

Price at time of publish: $15

Best Plumping: Buxom Serial Kisser Plumping Lip Stain

If you want an extra boost in the pout department but are wary of getting fillers (we get it, needles can be scary), Buxom Serial Kisser Plumping Lip Stain is a great alternative and immediate solution that doesn’t require long term commitment. The serum-like formula features hyaluronic acid (an ingredient used in fillers) to hydrate and plump, and it coats your lips with a juicy, glossy color. You won’t experience the uncomfortable tingling sensation that you get with other lip plumpers, making it very comfortable to wear, too. Though the color payoff lasts for about four hours, you’ll probably need to reapply if you grab a bite to eat.

Shades: 7 | Wear Time: 4 Hours | Finish: Gloss

Price at time of publish: $22

Best Drugstore: Maybelline New York SuperStay Matte Ink Liquid Lipstick

While this product is technically marketed as lipstick, it acts just like a lip stain, earning itself a spot on the list. The precision applicator is shaped like an arrowhead, which allows you to have the utmost control when applying — this is key, especially since matte finishes are more difficult to correct once dried. And once it’s dry, you best believe it’s not going anywhere. Like the name suggests, it has super staying power and is completely budge-, transfer-, and kiss-proof for up to 16 hours. I even went out for pasta with a friend after work, and there was minimal fading after the meal. Keep in mind that the formula does take a little bit longer to dry. As a result, it may feel stickier compared to other products on this list, but once the lightweight formula sets, you’re good to go.

Shades: 40 | Wear Time: 16 Hours  | Finish: Matte

Price at time of publish: $7

Best Moisturizing: Clarins Water Lip Stain

Lip stains have a tendency to feel more drying than other lip products, but this one from Clarins could double as a lip balm thanks to ultra-hydrating ingredients like aloe vera and raspberry. The four shades initially apply bold and bright, but as the day wears on they sheer out and look more natural. The watery consistency of the formula can be hard to control with the included applicator, so we recommend applying it with your fingers for the best results.

Shades: 4 | Wear Time: 8 Hours  | Finish: Natural

Price at time of publish: $29

Best Sheer: Victoria Beckham Beauty Bitten Lip Tint

Sure, Victoria Beckham Beauty Bitten Lip Tint looks gorgeous, but what makes it stand out is what it does for your lips behind the scenes as you wear it. Not only does it keep lips hydrated with ingredients like squalane, but it also subtly plumps lips thanks to sodium hyaluronate and mustard sprout extract, which also work to soothe the lip area so you won’t experience that irritating tingly feeling that comes with some plumpers. If you prefer a more sheer lip, this is the perfect product for you because it provides a very low-key, natural look — but if you prefer more dramatic color payoff you may want to go with something else.

Shades: 4 | Wear Time: 10 Hours  | Finish: Natural

Price at time of publish: $36

What to Keep in Mind 

Finish 

Similar to lipsticks, lip stains also come in a range of finishes. Although it’s more common to find matte or satin formulas, some lip stains can be glossy, too. While finish is totally a personal preference, matte and satin lip stains tend to wear longer than those with glossy ones. For a matte formula, we recommend Dior Addict Lip Tint, but if you’re after a more satin or natural finish opt for our best overall pick Benefit Cosmetics Benetint Rose Lip Blush & Cheek Tint. As for a glossy option, you can’t go wrong with Buxom Serial Kisser Plumping Lip Stain.

While you can’t really turn satin or glossy products matte, professional makeup artist and founder of Beia BeautyBrittany Lo, says that you can make matte products glossy by swiping a clear lip gloss on top.

Longevity 

Not only do lip stains look more natural, but they were also invented to be long-lasting. Most formulas will stay put for four to eight hours, but there are others that can last upwards of 10. (Maybelline SuperStay Matte Ink Liquid Lipstick can last up to 16 hours!) Keep in mind, though, that how you prepare your lips will impact the longevity of your lip stain. Lo recommends grabbing a lip scrub, then swiping on a layer of lip balm to give your lips a boost of hydration before applying your stain.

Ingredients 

Typically, a lip stain can dry out your lips much more quickly than other lip products, so it’s important to look for ingredients that maximize the hydration factor. Lo says to look at the label and opt for formulas that contain oils, beeswax, or humectants like glycerin and hyaluronic acid. All of these will help lock in hydration so your lips stay comfortable all day. We find Fenty Beauty by Rihanna Poutsicle Hydrating Lip Stain to be one of the most comfortable, non-drying lip stain formulas.

If the formula doesn’t have these ingredients Gloria Lu, Cosmetic Chemist in Residence at Revela and creator of Chemist Confessions suggests “layering a lip balm over top to keep lips moisturized.”

INSTYLE

The Best Cream Blush Formulas for Real-Life Cherub Cheeks

The best cream blush can do it all, whether you’re going for a natural flush or want to take the sunburnt-blush trend for a spin. (Blame it on BlushTok—and Billie Eilish.) With all these trends popping up, cream blush is especially versatile compared to its traditional, powder-based counterparts.

After all, the beauty of a good blush is that it can be whatever you want it to be—which might explain why the multitasker appears in a ton of recent beauty hacks—and a hydrating, creamy formula makes the options endless, whether you’re mixing it with undereye concealer (for a lifted effect) or sculpting with it for a backlit look. Here, what you need to know.

What is cream blush?

Cream blushes have a, well, creamy texture. “They melt into the skin more easily, and, in my opinion, look the most natural,” says celebrity makeup artist Katrina Klein. “They are also more hydrating than powder blushes.” They usually leave skin with a dewy finish, and often the best cream blush will have moisturizing properties. They also tend to be buildable, too, so you can get more or less pigment, depending on how much you apply.

How to apply cream blush

You can use a brush to apply cream blush, which can give you more precision and help you control the intensity. For a more natural-looking flush, “use your fingers and melt it into the apples of your cheeks,” Klein says. Whichever way you prefer to apply, don’t forget: More isn’t necessarily better. “Cream blush is buildable, so start light and go from there,” she says.

Cream blusher also plays well with other products—for instance, you could mix it with a highlighter for an extra-glowy finish, or blend it with a creamy bronzer for a sun-kissed, back-from-vacay makeup look. You can also pair it with other types of blushes. “Powder will give you the best pop of long-lasting color, especially if you place it over a cream blush,” Klein says. You’ll also get a more matte finish, if that’s your thing.

Best Overall Cream Blush: Rare Beauty Stay Vulnerable Melting Cream Blush

While Rare Beauty’s liquid blush having gone viral, don’t sleep on this cream formula from Selena Gomez’s makeup line. It has the weightless feel of liquid blush in a cute, easy-to-pack compact and also offers skin-care benefits: The formula pairs pigments with a blend of botanical oils (think meadowfoam and sunflower seed) to nourish and hydrate.

Best Two-in-One Blush: Milk Makeup Lip + Cheek Cream Blush Stick

We love a multipurpose beauty product, and this blush-lip tint doesn’t disappoint. It offers an impressive amount of color payoff for a cream blush formula, and glides onto cheeks and lips to help skin look lit from within. Even better? It also gives skin a moisturizing boost with avocado and apricot oils, as well as mango butter.

Best Blush Stick: Makeup by Mario Soft Pop Blush Stick

Going somewhere? This clever dual-ended blush stick offers sheer coverage and comes with a built-in blusher brush for precise application whenever, wherever. And if the reviews are any indication, the Pale Petal is far and away a fan favorite.

Best for Dry Skin: Nars Liquid Blush

For those dealing with dryness, look no further than this liquid formula. It’s packed with pigment for a rich, immediate payoff, but what makes it stand out is the combo of monoï and tamanu oils, which moisturize the skin while you wear it. It also comes in the brand’s best-selling (and universally flattering) Orgasm shade—just saying.

Best for Oily Skin: E.L.F. Cosmetics Putty Blush

Lightweight? Check. Buildable? Check. This unique formula starts as a cream and dries to a matte powder finish, making it a winner for anyone prone to oiliness throughout the day—and ensuring it won’t slide off in the heat. It’s also infused with argan oil and vitamin E for a hit of hydration.

Best for Deep Skin Tones: Glossier Cloud Paint

This isn’t just a cream blush. It’s a gel-cream blush, not to mention a previous Glamour Beauty Awards Readers’ Choice winner from 2021. And its versatility, easy application, and buildable formula have kept it in the mix—not to mention the pigment payoff, which makes it ideal for those with darker skin tones. “The formula holds super well—only a tiny drop is needed for both cheeks, and you can apply as needed to get more of a vibrant look,” says one Glamour staffer.

Best Clean: Tower 28 BeachPlease Lip + Cheek Cream Blush

Tower 28 made waves as a sensitive-skin-friendly makeup brand, and this tinted balm does not disappoint. It contains a blend of green tea and aloe vera extracts to calm skin, and the formula is pigmented enough that a little goes a long way. “I’m making an exception for this lip and cream blush—it’s that good,” says a Glamour editor. “The shades blend in flawlessly with a Beautyblender on bare skin for a natural look, and when I dab a little on my lips, it gives that just-bitten look that I really love.”

Best Drugstore: Maybelline Cheek Heat Gel-Cream Blush

For some reason, it’s historically been hard for drugstore brands to get cream blushes right, but this one checks all the boxes. This gel-cream blush uses an oil-free, water-based formula to impart color without shimmer or shine. It goes on so sheer that you can apply it all over the cheeks without overdoing it—a boon if you tend to have a heavy hand while applying.

Most Versatile: Lilah B. Divine Duo Lip & Cheek

It doesn’t get more multipurpose than this formula, which works for lips, cheeks, and eyes alike. Inside you’ll find coconut oil, aloe, and algae to back up its skin-care chops, leaving skin better than when you applied. (The sculptural compact is also a nice touch.)

Biggest Shade Range: Fenty Beauty Cheeks Out Freestyle Cream Blush

While most blushes offer five to seven shades (if that), Fenty Beauty has, once again, broken the mold with 10 shades. Even though the formula is superlight, it’s both sweat- and water-resistant—leaving behind an all-day wash of color. Yet again, we have no choice but to pay our respects at the altar of Rih-Rih.

Best for Contouring: Kosas Color & Light Crème Cream Blush & Highlighter Duo

This duo of a creamy blush and highlighter is a great option to throw in your purse (or luggage) and go. Thanks to a mix of apricot, avocado, and rosehip oils, these creams are particularly lush and blendable, and the wide range of shades has something for everyone. 

Best for Face-Lifting: Saie Dew Blush

If you’re not yet familiar with the face-lift hack, which involves not a scalpel but strategically placed cream blush, take notes: It involves placing blush directly on top of the cheekbones (instead of the apples of the cheeks) for a lifted look. And this dreamy formula was practically made for it. According to a Glamour contributor, “It goes on like softened butter and smooths right over your cheeks, leaving you with the most natural-looking wash of color—the same flush you’d get when Gran pinched your cheeks.”

GLAMOUR

Ariana Grande’s New Lip Oil Has a Unique Feature That Was Inspired by Her Favorite Eye Cream Tool

Ariana Grande stans, rejoice: the singer’s latest r.e.m. beauty chapter is now available at Ulta Beauty.

Alongside Chapters 1 and 2, Ulta customers can add the latest r.e.m. beauty Chapter 3 products to their carts. The newest collection features five lip products, including a balm, oil, liner, and two new formulas of the On Your Collar lipstick: a liquid version and a hydrating option packaged in a thin bullet.

With Chapter 3, we blend the romance and retro-glamor of the ’50s’ approach to lipstick that I’ve always loved,” Grande tells InStyle. She says she’s “obsessed” with the new “high-performance” formulas, and shares a secret about the Essential Drip Lip Oil: “We brought a little skincare magic to your lips — the lip oil applicator was inspired by one of my favorite eye cream tools and really enhances the experience.”

The applicator of the r.e.m. lip oil and gloss hybrid has a unique design that includes a small metal ball at the tip, similar to eye cream products that are designed to de-puff the undereye area. The brand recommends using the metal part to apply the oil and then blending it in with the sides of the cupped applicator. Made with cocoglycerides, an emollient derived from coconut oil, the oil comes in four scents: raspberry, mint, lavender, and peach.

Shop now: $16; ultabeauty.com

Fans are already fawning over the Essential Drip Lip Oil on r.e.m. beauty’s website. Shoppers love the “original design” and say the oil is “not sticky at all, has the “best cooling effect,” and makes their lips feel “10 times more moisturized.”

One thing’s for sure: You can count on r.e.m. beauty’s Chapter 3 for a plush and plump pout!

INSTYLE

Cream Bronzer is the Unsung Multitasking Hero of Your Makeup Bag

Cream bronzer is beloved among pro makeup artists because it blends seamlessly into skin, almost melting to become one with the complexion. But besides its ultra-simple application and the natural, skin-like dewy finish it creates, it’s also incredibly versatile: It can of course be used to, well, bronze, but, when applied strategically, it can also contour and sculpt the face, bring overall warmth to the chest, neck and shoulders or even serve as a neutral-toned eye shadow to build beautiful, subtle depth. What I’m really getting at here is that cream bronzer is truly the unsung hero of the makeup bag, and it’s time the product gets its due. 

With that in mind, here’re some of my (and cult) favourite cream bronzers and contour sticks, with something for every skin tone, finish preference and price point.  From sheer shimmers that illuminate skin, ultra-blendable mattes that create a natural effect and ingeniously designed sticks that can be swept beneath cheekbones or along the hairline with ease and precision. Look through the selection below to see them all. 

SAIE Sun Melt Natural Cream Bronzer

Lys Beauty No Limits Cream Bronzer and Contour Stick

ELF Putty Bronzer

Tarte Sea Breezy Cream Bronzer

Physicians Formula Organic Wear Sculpting Bronzer

Fenty Beauty Cheeks Out Freestyle Cream Bronzer

Tower28 Bronzino Illuminating Cream Bronzer

Rare Beauty Warm Wishes Effortless Bronzer Stick

Danessa Myricks Power Bronzer Cream Bronzer

Chanel Les Beiges Healthy Glow Bronzing Cream

Charlotte Tilbury Beautiful Skin Sun-Kissed Glow Cream Bronzer

FASHIONISTA