One Tube Of This $5 Mascara Sells Every 10 Seconds — And It Has 73,000 Positive Ratings

Wearing a face mask has changed the way we do a lot of things, including our makeup. With half our faces covered while out in public, it seems silly to buff out some bronzer or swipe on some lipstick. That’s why people have been trying more creative eye makeup looks. If you’re searching for an easy way to make your eyes pop while wearing a mask, thousands of Amazon shoppers recommend the Essence Lash Princess False Lash Effect mascara

With more than 73,000 rave five-star ratings, it’s officially Amazon’s best-selling beauty product (beating out the popular Revlon One-Step hair dryer). And according to the brand, the Essence mascara is so popular that a tube of it sells every 10 seconds. The reason people love it so much? As the name implies, it’s like wearing false eyelashes, but without going through the trouble of adhering them. The gluten- and cruelty-free mascara comes with a tapered fibre brush that separates lashes while simultaneously giving them dramatic length and volume. 

In fact, many reviewers have crowned it the “best mascara,” and some say they even prefer it to high-end options.

Buy Essence Lash Princess False Lash Effect Mascara, $4.99 on amazon.com

“When I tell you that I’m a mascara snob, I’m not even remotely kidding,” one reviewer wrote. “I spend a small fortune on mascara. My go-to is usually Dior or Pat McGrath… and then I found this. It volumizes, lengthens, and the brush is heaven! And it’s super buildable. I’ll never wear anything else again! Seriously, just get it. You won’t regret it!” 

Another chimed in, “This mascara is amazing. I was spending so much on other mascaras, but decided to try this one because of the price. I had zero expectations and was so surprised to love this one more than the $30 mascaras I had been using.”

Essence claims the mascara won’t clump, flake, or fade throughout the day— and the majority of shoppers seem to agree. 

“This is the best mascara ever,” another reviewer wrote. “It goes on easily, [has] perfect coloring, and [I] love the way the handle is designed — [it] makes it easy to grip the product while putting it on. [It] stays on all day [with] no smudges or smears. Also, you can’t beat the low price.”

At $5 a tube, the Essence mascara is one of the most affordable on the market. The brand also sells three other mascaras that are almost as popular, which you can get in a pack of 4 for just under $20. If you’re looking for a way to give your lashes some dramatic length, add a tube of the Essence Princess Lash Effect mascara to your cart on Amazon.

PEOPLE article

The Best Beauty Launches of 2021 (So Far)

Peace Out Retinol Eye Stick

This squalane-based balm not only nourishes dry under-eyes, but it also is packed with concentrated encapsulated retinol (which is more gentle on the sensitives skin region) to smooth the look of fine lines. 

Buy at Sephora $37

Maybelline New York Lash Sensational Sky High Mascara

This magical tube of mascara went viral on TikTok right after it hit stores thanks to its ability to transform stubby lashes in a few swipes — and believe us, it really does live up to the hype.

Buy at CVS $12

Living Proof Curl Elongator

From the brand’s first foray into the curly hair category, this cloud-like cream — designed for type 4A, 4B and 4C coils — gives game-changing definition. It also contains a Healthy Curl Complex, which provides a protective, strengthening barrier around each strand. 

Buy at Sephora $50

Supergoop! Daily Dose Vitamin C + SPF 40

Combining the two most important A.M. skincare steps, the first-ever hybrid Vitamin C and SPF lotion gives you no excuse to say you forgot either one.

Buy at Nordstrom $46

Sol de Janeiro Triple Brazilian Butter Hair Repair Treatment

This mask’s three Brazilian butters deeply nourish damaged ends. The best part? The warm, tropical scent makes you feel like you’re on vacation, which we’re all craving right now. 

Buy at Sephora $47

Caudalie Resveratrol-Lift Serum

Besides looking oh-so gorgeous on your vanity, this pretty pink potion really does pack a punch. The eco-conscious brand (this packaging is 100% recyclable through Terracycle) partnered with Harvard University to develop a patent-pending booster that’s proven to pump up your skin’s natural production of hyaluronic acid and collagen.

Buy at Spacenk $50

Olay Regenerist Collagen Peptide24 Moisturizer

The fragrance-free cream contains peptides that penetrate deep to perk up your complexion. Bonus: The texture feels just as luxurious as fancy formulas. 

Buy at ULTA $39

PEOPLE article

The 13 Best Mascaras, According to Allure Editors

While some have lash extensions, many of us will forever keep tubes of mascara in stock. With that in mind, ALLURE editors and thousands of reviewers rounded up their absolute favourite mascaras of all time, with brands ranging from drugstore gems like Maybelline New York to Sephora darlings Too Faced and Anastasia Beverly Hills. They’ve also got the luxury market covered.

Discover all the best and boldest mascaras that give us lashes with the most volume, curl, and length each and every day.

Anastasia Beverly Hills Lash Brag Mascara

“There really isn’t a better way to put it: Anastasia’s Lash Brag Mascara (a 2020 Best of Beauty winner) hits different. Way different. This mascara’s visibly chunky formula and curvy, dense brush can surprisingly pull off lashes that are thick and voluminous, long and wispy, or anywhere between — and not all mascaras can do that without clumping or flaking away. With a couple of swipes, the formula builds itself both upward and outward, so I get big, fanned-out lashes that practically hit the ceiling.”

$25 (Shop Now)

Tarte Maneater

“The formula of the Tarte Maneater Mascara is on the drier side, so you can easily build up lash extension-like volume and definition (and you can sneeze right after swiping it on without creating a Jackson Pollack painting on your under-eye area). Plus, this 2020 Best of Beauty winner has a cylindrical brush lined with tiny bristles that evenly coat even the thinnest of lashes.”

$23 (Shop Now)

L’Oréal Paris Bambi Waterproof

“One of the most exciting things about L’Oréal Paris Bambi Waterproof is the so-called ‘wide-eye brush.’ It has a combination of short and long bristles, which are supposed to ensure you grab every lash – no matter its length — on each swipe. It’s perfect for days when you want your makeup to look as natural as possible and there’s nary a clump to be found once it’s applied. No wonder it won a 2020 Best of Beauty Award.”

$10 (Shop Now)

Gucci L’Obscur Mascara

“Never in my life did I think I’d be in a position to say my favorite mascara was one made by Gucci, but here I am, living large. Label and aesthetically pleasing pink-and-gold packaging aside, when I first tried Gucci’s L’Obscur Mascara, I was immediately drawn to the formula, which is made to lengthen and define — rather than thicken — my wispy lashes. I typically only need a coat or two to see immediate natural-looking length and never have to worry about annoying clumping or mid-day smudge. Gucci, you made a damn good mascara.”

$35 (Shop Now)

KKW Beauty Mascara

“Never say Kim Kardashian doesn’t have talent because she did the damn thing with the KKW Beauty mascara. Just one coat separates each lash, making them look full, thick, and dramatic. No primer needed.”

$18 (Shop Now)

Thrive Causemetics Liquid Lash Extensions Mascara

“The only mascara that gives me that lift and volume closest to what my beloved lash extensions do is the Thrive Casemetics Liquid Lash Extensions Mascara. It contains polymers that wrap around each lash to lengthen and strengthen, plus castor seed oil and shea butter to deeply condition each hair. Two coats and your eye area is instantly opened. I always get compliments about how long my lashes are when I use this.”

$24 (Shop Now)

Wander Beauty Mile High Club Mascara

“When it comes to wearability, the formula in the Wander Beauty Mile High Club Mascara doesn’t smudge or flake — even after a full day of work followed by a gym session. If you’re going for drama with little-to-no effort, then this mascara is a dream. Lift? Check. Volume? Definitely. Length? Oh, yeah, my lashes were practically touching my brow bone by the time I was done.”

$26 (Shop Now)

Maybelline New York Falsies Lash Lift Mascara

“Something about the combination of the Maybelline New York’s The Falsies Lash Lift’s hourglass-shaped wand and lightweight, not-too-wet formula replaces the need for a lash curler, extensions, and falsies. After sweeping it through, my lashes are instantly lifted upward and volumized like a lash enhancement. The dip in the middle of the brush also makes adding mascara to your lashes as mess-free as possible.”

$10 (Shop Now)

Colourpop BFF Mascara

“When I want to add a little color to my look but am short on time, I always reach for Colourpop’s BFF Mascara. By applying just one or two coats (I start at the root of my lashes and wiggle the brush slightly from side to side as I swipe), you get a ton of color payoff. I find that my eyes are instantly brightened up, and I look more awake within seconds. It’s basically an all-in-one eye look. My personal fave color is Blue Ya Mind, though the brand’s classic black (called Black on Black) is a great staple.”

$8 (Shop Now)

Tarte Sugar Rush Lights, Camera, Lashes 4-in-1 Mascara

“The Tarte Sugar Rush Lights, Camera, Lashes 4-in-1 Mascara gives my lashes length, volume, and makes them look super fluttery. I love to use this alone or layer it, specifically with the Milk Makeup Kush Mascara.”

$23 (Shop Now)

Kevyn Aucoin The Volume Mascara

“It’s fitting that one of my favorite makeup brands of all time makes one of my favorite mascara brushes ever. I love how thin and easy to maneuver it is, and the formula is perfect for everyday wear. For nighttime, I just add a second or third coat and the Kevyn Aucoin The Volume Mascara looks great without being clumpy, thanks to how fine the bristles are.”

$28 (Shop Now)

Dior Diorshow Waterproof Mascara

“My eyelashes are naturally pretty long, albeit blonde, so I don’t really love wearing mascara all the time (mostly because I hate taking it off at the end of the day). When I do, however, I go all-out glam with the Dior Diorshow Waterproof Mascara because it makes my lashes longer, thicker, and just the right amount of obnoxious diva.”

$30 (Shop Now)

Too Faced Better Than Sex Waterproof Mascara

“My all-time favorite mascara, the Too Faced Better Than Sex Waterproof Mascara, might be obvious, but it’s ubiquitously beloved for a reason. Maybe I should’ve started with this, but I’m actually partial to the waterproof formula. It helps hold my lashes in place long after I’ve given them a good curl. It checks all the boxes: providing mega-volume without the clumping, inky-black color without the smudging, and just the right amount of length. I’m not much of a mascara girl, but when I am feelin’ it, this is the one I always reach for.”

$23 (Shop Now)

ALLURE article

4 Foolproof Steps To Create Audrey Hepburn’s Classic Cat-Eye Flick

When it comes to creating the ultimate feline flick, look no further than Hollywood legend Audrey Hepburn. “Her almond eyes were synonymous with the winged eyeliner that adorned them, and the perfectly defined lashes that fluttered as she gazed through the window of Tiffany & Co, eating a croissant,” says Vogue make-up artist, Celia Burton. “When Alberto de Rossi died, Hepburn’s make-up artist of 25 years, she was said to have declared she’d rather not work again. A perfect tribute to the enormous role that make-up — and the man applying it — had played in her career. Legend has it that de Rossi would apply mascara and then separate each individual eyelash with a safety pin to emphasise her doe eyes.”

Indeed, famed for her feminine brows and signature cat-eye, Hepburn’s was a beauty that surpassed all others. And one that will be under the spotlight once more thanks to a new documentary on the Breakfast at Tiffany’s star. Masterminded by the same BAFTA-nominated team behind 2018’s McQueen, a film about Alexander McQueen, Audrey takes an intimate look at one of cinema’s iconic actresses, featuring never-seen-before footage as well as interviews with her son, Sean Hepburn Ferrer, Givenchy’s former artistic director Clare Waight Keller, and Tiffany & Co design director emeritus John Loring. Though the film promises to uncover the woman behind the red-carpet glitz and glamour, focusing on the psychological effects of her difficult upbringing, it will no doubt bring some of her iconic beauty looks back into focus, too.

To mark the occasion, Vogue make-up artist Celia Burton breaks down the steps to recreating Audrey Hepburn’s signature cat-eye flick.

Step 1: use liquid eyeliner to mark the position

Look straight into a mirror, with your chin lowered. Consider your eye shape, and use a liquid liner — my favourites are Glossier Pro Tip or Voyeur Waterproof Liquid Liner by Hourglass — to mark out with a dot or dash where you want the ‘flick’ to finish. For the Hepburn effect, I recommend a sharp, squat flick, angled upwards and outwards from the end of the lash line at 45 degrees.

Step 2: drag the eyeliner across the eye

Tip your head back, so now you’re looking down at the mirror, and drag the liner across the eye from the inner corner, staying as close to the lash line as possible. Always have a cotton bud and oil-free make-up remover to hand, to neaten as you go.

Step 3: connect the dots and thicken up

Stop when you reach the end of the lash line, return to looking straight into the mirror, and join the dots from the marked spot to the main event. You can leave this skinny, as a subtle flick, or thicken it out at the wing — just make sure to keep the 45-degree angle.

If you prefer your liner soft or blurred, use a gel-liner pencil in the same way — my favourites are Charlotte Tilbury Rock ’N’ Kohl pencils or Marc Jacobs Highliner Gel Eye Crayons — and smudge it along the lash line with a brush or finger before it sets, then tidy up the bottom of the flick with a cotton bud and oil-free make-up remover.

Step 4: finish with lashings of mascara

Finish with an intensely black, lengthening mascara such as Glossier Lash Slick or Unlocked Instant Extensions Mascara by Hourglass, making sure not to clump the lashes in tribute to Alberto de Rossi and his safety pin.

VOGUE article

What Goes Into a Clean Mascara — and What’s Left Out?

The clean beauty market has been making serious waves in the industry over the past few years, with consumers becoming increasingly more mindful of the ingredients found in product formulations.

Yet, when it comes to mascara — which is arguably one of the most commonly used beauty products in North America — options are extremely limited.

“Mascara is notoriously hard to create because it is truly a union between three things: brush, wiper, and formula,” Dianna Ruth, co-founder of Milk Makeup, tells InStyle. “Getting all three to work in harmony is a challenge in itself. Clean mascara is a specific challenge because of the need to remove synthetics or parabens.”

Despite the hurdles, Milk Makeup, along with brands like Kosas and Ilia, have all gotten their formulas down pat, and even crafted the perfect wipers and brushes — and consumers can’t get enough.

What Ingredients Go Into a Clean Mascara?

Since there are no strict FDA regulations around these cosmetic formulations, ingredients can vary from brand to brand. However, to be considered “clean,” there’s a general standard of what’s left out.

“A brand needs to prepare and share ‘free – of,’ ‘no-no’ beauty ingredient list that prohibits the use of those ingredients in your products,” says Ruth.

Milk, Ilia, and Kosas are all free of parabens, phthalates, sulfates, and over 50 other potentially harmful ingredients.

But it is important to note that not all clean formulas contain vegan ingredients.

Buy at Sephora $24

Why Should Certain Ingredients Specifically Be Left Out of Clean Mascara?

The Environmental Working Group (EWG) has created a list featuring a plethora of potentially toxic ingredients found in personal care products that may be linked to cancer and other serious health concerns. This is why Sheena Yaitanes, founder of Kosas, along with the other founders believe it’s incredibly important to be mindful of what goes into mascaras.

Buy at Sephora $26

“Your eye is a mucous membrane. It’s very vascular and very delicate and things can easily absorb there,” she explains. “We’ve all heard of the most popular ingredients to avoid in products, but the biggest thing that caught my eye when I was first reading the ingredient lists on my mascaras, was the liberal use of plastics and formaldehyde releasing agents like acrylates. Think of the plastic bags you get at the grocery store or acrylic nails.” (!)

How Are Clean Mascara Formulations Crafted Without Traditional Ingredients?

“We worked hand-in-hand with our formulating team to address concerns and find clean swaps for each of them,” Ilia Founder, Sasha Plavsic shares about the creation of the brand’s Limitless Lash Lengthening Mascara. “The amazing thing was that we found swaps to help maintain consumer performance expectations, but they also had other great benefits, like easy removal and less weight on the lashes.”

Buy at Sephora $26

Yaitanes, who has long loved the look of “massive, almost fake looking lashes,” adds that she wanted to ensure consumers could get an ultra-bold finish by creating a formula for The Big Clean that not only gave them unforgettable results, but also would work to nourish their lashes. Turns out it was no easy feat.

“It took our research and development team 104 iterations to get this formula right,” she explains. “We tested the formulas on different people, different eyes shapes, and during different activities. I personally did a lot of sweaty yoga, others would sleep in each formula to test the morning-after impact, and one the members of our product development team tested during her MMA training. By the way, no mascara survives MMA — but we love that she tried.”

In the end, they were able to create a product that became an instant hit, which included lash care components like castor oil, pro vitamin B5, and biotinyl tripeptide. All used at a serum concentration.

But for vegan formulations, like Milk Makeup’s KUSH High Volumizing Mascara, which don’t include key binding ingredients like beeswax, everything has to be taken up a notch.

“My team had the idea of using hemp-derived cannabis seed oil in addition to synthetic beeswax,” says Ruth. “In doing so, we found that hemp-derived cannabis seed oil was the perfect addition — plus it had conditioning benefits for hair and skin.”

INSTYLE article

What Every Beginner Needs to Have in Their Makeup Kit

Moisturizer and Primer

Great makeup begins with great skincare. Prep your skin with CeraVe Moisturizer ($11; target.com), a lightweight daily moisturizer for normal to dry skin. Follow up with Estee Lauder Illuminating Perfecting Primer, ($38; nordstrom.com), a luminous face primer that hydrates and brightens skin for a dewy finish. The duo will ensure a flawless base that keeps makeup in place all day.

Concealer and Foundation

Beginners can eliminate the risk of caked-on foundation by adding an opaque concealer to their kit. L.A. Girl concealer’s ($3; walmart.com) creaseless formula camouflages imperfections, allowing you to use less foundation. When paired with Makeup Forever’s HD Invisible Cover Foundation ($43; sephora.com) no one will be able to tell where your skin ends and the makeup begins. Bonus: It lasts for 24 hours and comes in 50 shades.

Eyebrow Pomade and Spoolie Brush

Among the most important features on your face: Your eyebrows. Every beginner needs a tool like the dual-sided Anastasia Beverly Hills brush ($18; macys.com) to sculpt perfect arches. The brand’s Dipbrow Pomade ($21; sephora.com) is also a beginner favorite as it’s easy to apply, smudge-proof, and waterproof — so it’s great even for oily skin types.

Eyeliner and Mascara

For a beginner, skip the false lashes and go straight for an all-star mascara and liner combo. Tag-team Kat Von D Tattoo Liner ($20; sephora.com), which gives the illusion of thicker fringe, with a few swipes of Benefit’s They’re Real Lengthening Volumizing Mascara to add dramatic length ($25; sephora.com).

Nude and Red Lipstick

No kit is complete without a super versatile nude and red lip color that can take you from day to night. Try Chanel Rouge Coco Shine ($38; chanel.com) for a hydrating nude and MAC Lipstick ($17; maccosmetics.com) for a universally flattering bold red that stays put for hours.

Brushes and Tools

In order to put apply your makeup properly, you’ll need to use the right tools. The Beautyblender ($20; sephora.com) is perfect for effortlessly blending foundations, blush, and concealer. For precise eye makeup and dusting on powders reach for Sonia Kashuk’s brush set ($40; target.com).

Blush and Highlighter

Add healthy color and a subtle glow to your skin with a classic blush and highlighter. Nars and Becca have both created cult favorites that are must-haves for every kit. Nars Blush in Orgasm, $30; sephora.com. Becca Shimmering Skin Perfector, $41; sephora.com.

Eyeshadow Palette

If you’re experimenting with eyeshadows, this Anastasia Beverly Hills Modern Renaissance Eye Shadow Palette ($42; sephora.com) is perfect for you. It offers a range of everyday nudes, plus a hint of bright colors to play around with.

Q-Tips and Makeup Wipes

Even pros make mistakes — and dabbing a Q-Tip ($3; target.com) into lotion is their secret for instantly erasing errors. And for those nights when you’re too lazy to wash your face, makeup wipes will be your best friend. Try Cleanse by Lauren Napier ($40; net-a-porter.com), which comes with 50 individually packaged wipes you can throw in your travel bag to use on-the-go.

Of course, these are the basics to help get you started. The more you work, you will realize the need for more products, textures, and colours. Some additional items to this list include:

  • Setting powder
  • Bronzer/contour products
  • Setting spray
  • Eyeshadow primer
  • (If desired) False eyelashes
  • Lip balm
  • Alcohol spray for sanitization purposes
  • Brush cleaner

INSTYLE article

12 Drugstore Beauty Steals That French Makeup Artists Love

Top four French makeup artists have spoken about high-quality, democratically priced future cult classics that they stock up on in U.S. drugstores. Here, 12 steals you should add to your beauty repertoire, with some of my tips along the way.

Batiste Original Dry Shampoo

“When you have bangs, dry shampoo is your best friend. I also use it to give my hair texture and help shape and style it. I love the mini travel size version.”

My tip: working early mornings and late evenings leaves me no desire to wash my hair as often as I’d wish, so, this bad boy has been my third-day staple for years! It comes in a variety of different scents and sizes, as well.

Buy at ULTA $9

NYX Jumbo Eye Pencil

“You can create a smoky eye on the go in just two minutes. I bought the entire shade range and pick one each day based on my mood.”

My tip: the shade MILK from this lineup is an industry staple white base, perfect for other shadows to pop on the lid or in the waterline. No-budge formula of this pencil has been around for years for a good reason.

Buy at Macy’s $5

Pixi Sun Mist

“I like a sun spray that you can apply over makeup. That way, all day long you’re protected and still look perfect.”

Buy at SkinStore $18

L’Oréal Paris Voluminous Original Mascara

“This mascara not only makes your lashes look longer and full, but lets you easily add more than one coat without clumping.”

My tip: this industry staple is one for a reason, with almost every brand out there trying to recreate their own version of a result that this mascara gives you. Volume, length, separation, longevity – it has it all. It also comes in a waterproof version, and a variety of fun shades!

Buy at ULTA $9

Ardell Individual Lashes

“These are perfect for opening up the eye in a very natural way, as they blend perfectly onto the lash line and are knot-free.”

My tip: I also like packs of individual lashes of different lengths, so I can customize them to each client.

Buy at ULTA $5

Sally Hansen Airbrush Leg Makeup

“This is amazing for leg flaunting! It will hide imperfections, like spider veins or bruises, dries quickly, and doesn’t transfer on clothes.”

My tip: fantastic to use at photoshoots or an event, fuss-free and easy to remove when you’re done with it.

Buy at Walmart $12

Wet n Wild Lip Pencil in Brandy Wine

“This pencil is one of my all time favorites and a great price. Shade ‘666’ is the perfect berry, as it can go from very natural to more dramatic.”

My tip: I really enjoy the formula of this pencil – very creamy but stays put in place, doesn’t dry out too fast, and you’re getting SO much product for your buck. I have all of the shades!

Buy at Walmart $4

Maybelline Great Lash Mascara

“This mascara is beloved by everyone in the business. A great intense black. It’s hypoallergenic, builds up well, and washes off very easily.”

My tip: use a clear version of this product as an eyebrow gel.

Buy at ULTA $7

L’Oréal Paris Colour Riche Le Matte Lip Pen

“I keep a few of these with me so I can use it on my clients and give it to them for touch ups or a night on the town. The formula is rich, velvety, and easy to apply, and the pen doesn’t need to be sharpened.”

My tip: if you can’t find this product in your local stores, I recommend Maybelline’s SuperStay Ink Crayon as an alternative.

Buy at Walmart $7

Eucerin Daily Hydration Lotion

“This lotion is paraben-free, doesn’t clog pores, and is great for very dry skin.”

My tip: this is fantastic for a makeup kit because it suits every skin type.

Buy at Target $9

Visine Redness Relief Original Eye Drops

“I use this to refresh eyes and remove the veins when we do film.”

My tip: a great product to soothe irritated eyes.

Buy on iHerb $6

Sudden Change Under-Eye Serum

“I mix this serum into foundation to get rid of bags. I place two drops into the palm of my hand, add one dot of foundation, blend with my finger, and smooth it from the inner to outer corner of the undereye area.”

My tip: for a quicker and better result, use this product by itself before makeup application. Perhaps along with a moisturizer, while you’re working on the eye makeup or brows.

Buy at Walmart $9

VOGUE article

The Best Glossier Products Actually Worth Your Money

If there’s one brand that’s proved it’s worth the hype, it’s Glossier. Basically every new launch immediately lands on top of the best Glossier products charts. It’s not hard to see why: Glossier is a master class in brand identity (see: its millennial pink packaging, “G” merch, and dreamy but realistic ads), it’s perfected the art of the no-makeup makeup look, and it’s got a fanbase so loyal that shoppers will patiently wait (often out the door of its showrooms) to get their hands on whatever just hit the shelves.

But just like with anything that seems too good to be true, those who aren’t fully aboard the Glossier train often wonder whether its products are actually worth it. Does Boy Brow really transform your eyebrows in few single swipes? Is Cloud Paint seriously as good as its painfully cute tube would lead you to believe? Do the Body Hero products actually feel as divine as they look in the ads? If the Glossier reviews ahead have anything to say, the answer is a resounding yes.

Scroll on for GLAMOUR’s honest Glossier reviews to see what’s absolutely worth spending your money on.

Glossier Boy Brow

There’s a reason this product is Glossier’s top seller (and inspiration for so many copycats): It’s awesome. I love everything about it—its tiny tube, its teeny brush that separates and grooms so well, its super-sticky, nonflaky, semiwaxy formula that holds hairs in place for days. Even better, Glossier finally expanded its shade range to include an auburn shade for redheads like me. —Lindsay Schallon, senior beauty editor

Buy on their website $20

Glossier Stretch Concealer

Everyone says the last thing they want in a concealer is cakey-ness. Having makeup visibly settle into the fine lines we all have isn’t cute and defeats the purpose, for me, of wearing makeup to begin with. What I love about Glossier’s Stretch Concealer is its texture. It’s so lightweight and dewy that it’s almost impossible for it to cake up. I started using it not just under my eyes to cover circles but also on my eyelids to give my face a more pulled-together look, as well as to cover redness under my nose and at the corners of my mouth. It looks super natural—some might say too natural if ultra-full coverage is the goal—but it works wonders for me when I don’t feel like a full face of foundation and want a light glow while still hiding my skin issues. —Perrie Samotin, digital director

Buy on their website $22

Glossier Balm Dotcom

I don’t always wear makeup—but I will wear lip balm, which is why the Balm Dot Com formula is so appealing to me. It’s light and moisturizing without being sticky, but is tinted in these gorgeous shades that make it seem like I tried. Cherry is my go-to color, but honestly, you can’t go wrong with any of them. —Shanna Shipin, commerce editor

Buy on their website $15

Glossier Lash Slick Mascara

I love how the Lash Slick formula goes on evenly and the brush “combs” so each lash is accentuated. I also appreciate that the tiny fibers add oomph without turning my lashes into spider legs. Whereas other mascaras go on wet and immediately leave dotted marks below my brows, Lash Slick magically stays put—from the moment I put it on until I wash it off at night. I was nervous, since it’s water-resistant, not waterproof, but I’m happy to report that it doesn’t flake or smudge. —Kimberly Fusaro, branded content director

Buy on their website $20

Glossier Milky Jelly Cleanser

I’ve been a fan of Glossier since day one, and most of its products have made their way into my daily routine (hi, Boy Brow!). But my love runs deepest for its Milky Jelly Conditioning Face Wash. The texture is unique—the only way I can describe it is cushiony—and it never leaves my skin feeling tight or stripped. I use it in the morning on dry skin and at night after an oil cleanser or micellar water to remove makeup. The smell is incredible: It’s like roses and lipstick, but it’s subtle enough not to irritate my sensitive skin. I will always have a bottle in my bathroom because it works, and it honestly just makes me happy when I use it, which is what beauty is all about. —Bella Cacciatore, beauty assistant

Buy on their website $11+ (various sizes)

Glossier Futuredew 

Normally I’d roll my eyes at anything being called “aesthetic skin care”—meaning, a product that imparts skin-care benefits but also looks incredible on—but that’s exactly what this oil-serum hybrid is, and the glow it gives your face is impossible to scoff at. Futuredew gets its skin-glistening magic from light-reflecting minerals, but it’s also got all the things you’d look for in a great hydrating serum: jojoba, grape seed, evening primrose, and rosehip oils, along with squalane to help lock in moisture. The number of compliments I’ve gotten on my skin has increased tenfold since I’ve started using it. No lie. —L.S.

Buy on their website $30

Glossier Pro Tip Liquid Eyeliner

I won’t lie: When I first tested this by drawing swatches on my hand, I was unimpressed by the pigment payoff. But when I tried it on my eyes, I realized that’s where it’s magic comes to life. The buildable formula makes the whole experience less high-stakes. If your line goes awry, it’s fine, because it isn’t intense dark black until you draw a few layers. This means less of a heart attack for those who haven’t mastered a cat eye and more versatility from day to night. The brush tip is superthin and glides along your lash line for a subtle vibe that feels very Glossier, and the control is top-notch! When I washed my hands, the swatches didn’t budge. —Erin Parker, commerce writer

Buy on their website $20

Glossier Hand Cream

With all the handwashing I’ve been doing since COVID hit, this rich—but not sticky—hand cream has been a godsend. It smells like the brand’s fragrance, You, which is clean and fresh with a slight hint of florals. I wish I were going more places these days, because this is the kind of cute packaging you never get sick of pulling out of your bag. —L.S.

Buy on their website $22

Glossier Generation G Lipstick

Glossier’s reformulated Generation G lipstick is a new favorite of mine. I love how comfortable and moisturizing it is. I use the color Zip, which is sheer and buildable, so I can apply it on the go, but still packs such a punch that I don’t need to wear anything else with it. It’s the perfect red lip for those who are a little bit color-shy like me. —Khaliha Hawkins, producer

Buy on their website $20

Glossier Body Hero

Until Body Hero, I believed the one metric that mattered in lotion was how well it moisturized. I was a noob! Innocent and impressionable! But as soon as I found this (attractive!) stuff, I learned the truth. A good lotion will make your legs look longer, your skin feel dewier, and your bod smell like a fresh-picked flower. I’ve reordered it three times. —Mattie Kahn, culture director

Buy on their website $27

Glossier Haloscope

I’m all in on highlighting pretty much 365 days of the year—but most especially when I’m feeling a little run-down. The combo of crystal extracts and actual moisturizing oils in Haloscope ensures that I look fresh-faced and dewy while it hydrates my skin at the same time. A dash on my cheeks, brow bones, and the bridge of my nose, and I’m good to go. —Abby Gardner, news writer

Buy on their website $27

Glossier Cloud Paint

I used to swear by Nars Orgasm Blush—and it’s still a fave!—but ever since I tried Glossier’s Cloud Paint, I have trouble using anything else. Cloud Paint is incredibly easy to apply (I use my finger), and it blends seamlessly on my cheeks. The tiny tube is also deceptive; it actually lasts me months even though I use it every day. As for the color, I’ll alternate using Beam and Puff between seasons. Beam is orangey, so it gives a pretty glow in the summer, whereas Puff is a light pink that looks great when I’m more pale. —B.C.

Buy on their website $22

Glossier Solution

After I cleanse my skin at night, I swipe this glycolic acid toner all over my face and neck in order to remove excess makeup residue and keep my skin smooth. Thanks to powerful hydroxy acids (AHA, BHA and PHA), it works to gently exfoliate, unclog pores, and fight breakouts. I’ve totally seen a difference since I added it to my routine. —Jillian Ruffo, contributor

Buy on their website $29

Glossier Brow Flick 

I have my eyebrow routine down pat: I apply a primer/growth serum and use my Anastasia Beverly Hills Brow Wiz and that it’s. Two products and I’m done. However, after trying Glossier’s Brow Flick in Black, I realized that my eyebrows were missing some serious definition. Brow Flick definitely made my brows stand out more than they originally did, and as I grow them out to be the big bushy brows I want, it’s become the perfect subtle addition to my routine. The tip is thin and precise, and you can wipe/brush out any mistakes you make. —K.H.

Buy on their website $22

Glossier Body Hero Dry-Touch Oil Mist

I’ve been a fan of the Body Hero lotion since it launched, but lately I’ve been more into oils, so this couldn’t have come at a better time. Like its older sister, the packaging is cool and expensive looking, and it makes me smile every time I see it in my bathroom. The oil itself is super lightweight—it’s a dry oil so you can put jeans on right away or roll around in clean sheets without leaving a mess—but it feels really nourishing and lush. My favorite part, though, is the scent; the perfect soapy neroli that makes me smell like a rich European baby. I have no complaints. —B.C.

Buy on their website $30

Glossier Skywash Matte Eyeshadow

Glossier’s shimmery Lidstar eye shadows have been a mainstay in my makeup bag for years, so when the brand revealed it was launching matte eye shadow, I had high hopes. While I wish the packaging were a bit more interesting (really, how can you beat Lidstar’s mini test tubes?), the formula more than makes up for it. The colors are matte, yes, but they still go on with the sheer, buildable consistency Glossier’s eye shadows are famous for. The dry-down, meanwhile, looks like powder without any of the telltale dryness or cakey-ness. My favorite is the blue shade, Pool, that reminds me of the powder blues that were big in the late ’90s—but look perfectly in place for 2020. —L.S.

Buy on their website $22

Glossier Body Hero Exfoliating Bar

Let me preface this by saying I am not a bar-soap girl, and yet I am obsessed with this exfoliating bar. First of all, I hate how much body scrubs leave a trail of grounds at the bottom of my tub, and a lot leave my already oily skin feeling like there’s a thin film over it. This is hydrating yet tough on rough patches of skin, and I love the little well on the bottom of the bar that lets you drop a bit of body wash on top so you can cleanse and exfoliate in one fell swoop. —L.S.

Buy on their website $17

Glossier Wowder

This may be a hot take, but I don’t use many—if any—Glossier products in my daily routine. (I know, I know.) There is one exception, though, and that’s Wowder. The loose powder manages to give my skin a matte yet dewy appearance without feeling too cakey. It’s like putting an IRL filter over your skin. —Anna Moeslein, senior editor

Buy on their website $27

Glossier Lidstar Eyeshadow

It’s kind of incredible how easily these eye shadows wake up your face. I seriously put it on in the back of a cab without a mirror—that’s how easy they are. With one swipe and smudge on your lid, it leaves the prettiest soft wash of color behind. Most days I wear Lily, the lilac color, with mascara (my current fave is by Maybelline), and it gives the illusion I put much more thought into getting ready. And if I had a late night out? I’ll put Moon in the inner corners of my eyes to brighten them. —L.S.

Buy on their website $22

GLAMOUR article

Lauren Conrad Beauty Just Launched, and It’s Already Expanding to Skin-Care Products

In August, Lauren Conrad launched her beauty line, Lauren Conrad Beauty, with just five products. A month later, she’s introducing 26 more products in the makeup, skin-care, and body-care categories. Allure chatted with the entrepreneur to learn more. Welcome to Artist Spotlight #21 series on my blog.

You’d be forgiven if you think of Lauren Conrad, the businesswoman, mother, and former reality star, as a Fashion Person. She runs a clothing line, a shoe line, and a kids’ line, to name a few, and longtime fans may remember her televised internship in the Teen Vogue fashion closet. But along the way, Conrad has cultivated her own signature beauty look, which consists of easy breezy makeup and a consistent cat-eye. This summer, she surprised us by channeling that energy into the launch of Lauren Conrad Beauty. She began with five products, released direct-to-consumer from her own website — including a lip gloss formula that’s already won over Allure editors. As of October 9, she’ll expand into Kohl’s with a much longer list of products, including skin care, body care, and color cosmetics. 

Conrad has wanted to start her own beauty line for some time, encountering plenty of false starts along the way. “I started the process a couple of times, but I wanted to wait until I could check all my boxes of formulas, packaging, and affordable price point,” she tells Allure. “I’ve worked on this line for two-and-a-half years, but I’ve tried for many years to make it happen.”

One of her priorities, and my personal favorite feature of the line, was the sustainability factor. The packaging is completely recycled and made from post-consumer goods, and the packaging can be recycled whole after use. That sounds like it should be the norm, but so much beauty packaging is made up of mixed materials (say, metal and plastic) that it can be impossible to recycle. But once you finish a tube of LC’s The Lipstick, it can go straight into the recycle bin.

If you stock up on the full line, that recycle bin will eventually be stacked up all the way to the top. The drop includes a whopping 26 products that can take you through an entire beauty and makeup routine. The long product list includes multiple types of facial cleanser, a vitamin C oil, two types of body moisturizers, and much, much more. But when I asked Conrad to narrow it down to her favorite, must-have product, the answer comes quickly: The Liquid Eyeliner (yes, that’s the actual product name — no needlessly florid naming conventions here.)

“Going into this process, I thought the one thing I especially had to get right was the liquid eyeliner,” she says. “It’s one of those products that I’m always seeking out, and I’ve had so much trouble finding the right one over the years, so I really wanted to nail it.” 

Out of all the products, the eyeliner took the longest to create, and she only landed on it after much back-and-forth with the lab. “Fortunately, it was a product that we started really early on, so we had a lot of time to play with it.”

If liquid eyeliner isn’t your thing, the range also has The Eyeliner Pencil (in rich black onyx, for $18). Then, you can finish up your eye look with one of two The Eye Shadow Palettes (six bronze-hued shades each, for $29), The Eyebrow Pencil (a double-sided pigmented pencil and spoolie, in four shades, for $22), and The Mascara (in black only, $20). You can then wipe it all away with The Makeup Remover Balm, which is designed to double-cleanse skin in conjunction with The Facial Cleanser (both $20). 

The makeup drop also includes powder brush and bronzer, liquid highlighter, a delicate lip and cheek tint that’s perfect for a quick pre-Zoom meeting pop, and the aforementioned Allure favorite lip gloss. There are eight shades of classic lipstick tubes; my favorite is the orange-red Poppy. 

The best part of such a wide selection is that it leave the choice up to you. Prefer body cream to body lotion? Conrad’s got you covered. Need a powder blush instead of a creamy cheek tint? Don’t worry, she has both. 

“My approach has always been ‘wear the makeup you really love that makes you feel like you’ and ‘use products that you feel good about,'” she says. With a line this comprehensive, we have a feeling there’s something for everyone that meets those criteria with flying colors.

A selection of Lauren Conrad Beauty products is available now on her own site and at Kohl’s.

ALLURE article

20,000 Amazon Shoppers Have Deemed This “America’s #1 Mascara”

This five-star wonder of a mascara has all the reviews — 20,000 of them, in fact — and carries the title of “America’s #1 Mascara” based on yearly sales. We needed to know why. Amazon shoppers, who’ve made it the best-selling mascara on the site, praise its long-lasting and smudgeless nature as well as the length and volume it gives their lashes. Plus, it comes in five eye-popping colors if you’re feeling unconventional, only to the tune of $7 per bottle. 

L’Oreal Paris Voluminous Original Mascara is, of course, volume-building but has a formula that applies softly and is designed for layering rather than clumping. The brush is developed to maximize volume in application; however, customers pointed out that you need to wipe the excess off the brush before applying to avoid clumpiness. One reviewer suggests letting a first coat dry and then applying a second coat for ultimate thickness. 

“Holy moly eyelashes!!!!! My eyelashes look huge and gorgeous,” said one shopper. “Super length and volume. Better than those expensive brands. My new favorite and I will be purchasing again and again. Finally I found my mascara.” This sentiment is echoed in so many reviews claiming the lash product’s value is unmatched in the marketplace. 

A usual downfall of inexpensive mascara is the mid-afternoon raccoon eyes glaring back at you in the bathroom mirror. Lucky for that girl, reviewers raved about the smudge-proof and flake-proof power of this product. One customer said, “This is truly a waterproof mascara. I can go swimming, or take a bath, and it still looks fabulous! It comes off easily when I want it to, too.”

If you’re experimental with your makeup, or willing to be, this mascara comes in cobalt, eggplant, and a forest green. These shades are guaranteed to compliment your eye color and elevate your everyday routine. 

For volume, eye-popping color, and a great price point this might be your new holy grail product.

Waterproof Carbon Black
Washable Black
Washable Cobalt Blue
Washable Deep Burgundy
Washable Deep Green

InStyle article