This $5 Mascara Has 117,500+ Five-Star Amazon Reviews

Have you been searching high and low for the perfect mascara? Are you losing your patience applying false eyelashes? Are you tired of regularly shelling out money on eyelash extensions? The answer to all of those questions is that you haven’t tried the Essence Lash Princess False Lash Effect Mascara. If you have, then you wouldn’t be spending your time and money on other lash enhancement options.

Believe it or not, this miraculous mascara is just $5. And, before you question a $5 beauty recommendation, just check out the 117,500+ 5-star Amazon reviews from happy customers.

This smudge-proof mascara defines and separates lashes, delivering dramatic volume without clumps thanks to its conic fiber brush that captures every. single. lash. And there’s no need to worry about sweating off your mascara throughout a long day. This one doesn’t flake, fade, or wear away. You’ll instantly notice a difference when you apply Lash Princess False Lash Effect Mascara, but if you want to turn the volume up a notch, you can go for the second coat.

These are just some of the 5-star reviews from ecstatic Amazon shoppers: 

“After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long wearing. I go from an 8 hour work day right to the gym and sweat like crazy…and this stuff doesn’t budge! I love it!!”

“My lashes are so fair and thin that its hard for me to find mascara that will give me such great volume. This mascara is so good! It was easy and was a flawless result for an affordable price. 100% would recommend.”

“I figured why not try it for $5 and to my surprise it’s just as good if not better than the $20 mascara I’ve been using! It’s not waterproof but I can wear it all day at work and then to a super high intensity work out class and it still looks great.”

“This has became my favorite mascara. It lasts & doesn’t dry super fast so you can build it as much as you want. It comes off easily with my eye makeup remover & doesn’t flake throughout the day. I also love the wand (this part is huge for me) it glides the mascara on perfectly & separates my lashes.”

“I NEVER write reviews unless I either really love something or hate it. I LOVE THIS MASCARA. I am a mascara fanatic, I buy mascara constantly and always try and find the best one. So, this mascara is super cheap and the best one I’ve bought so far.”

“I HIGHLY RECOMMEND THIS, especially since the price is so cheap! It’s a steal. Better than all the higher end mascaras I’ve tried and the drug store ones. I will most definitely be buying another one when my current one runs out.”

Shop on Amazon $5

E ONLINE article

Exactly How Margot Robbie’s MakeUp Artist Transformed Her Into A Jane Birkin-Inspired ’70s “Beach Babe”

The tanned skin, the freckles, the sandy nude lip, the wispy golden bangs framing azure-blue eyes… Margot Robbie on British Vogue’s August cover is the perfect example of what every single one of us wants to look like when the sun hits. The Australian star is, to put it simply, the definition of summer beauty goals.

Welcome to Artist Spotlight #60 series on my blog.

Robbie is a golden girl by nature, but it was make-up artist Pati Dubroff (who works with the actor often), who amped things up with a touch of the ’70s for the pages of Vogue. “Invoking the ’70s was a big part of the inspiration for the look,” she tells Vogue over the phone from Los Angeles. “Margot had recently cut her bangs and only really shown them [in public] once before, at the Oscars, so it was really fun for us to take that new hair and mould her character [for the shoot] through that.”

The star’s new fringe is reminiscent of a certain French icon, Jane Birkin, whose hair – specifically the bangs – has spawned countless imitations over the decades. The chanteuse’s oft-emulated ’70s look was a key reference on the moodboard. “Margot is an incredible chameleon and has an openness to play,” Dubroff says, explaining how the duo approach the different looks they create. “Her basic day-to-day look is clean and fresh, with a slight wash of a tone on the eye or lip. She’s such a natural beauty that it’s about not overcomplicating or taking that away. But she does love to transform. This time: into a ’70s beach babe.”

From how Dubroff applied Robbie’s bronzer, to the technique she used to create realistic-looking freckles, here the A-list makeup artist shares exactly how she created the sun-kissed ’70s look.

Unbeatable bronzer

“Margot had a tan at the time so I just really amped it up. I used cream bronzer and buffed and buffed it in until it laid seamlessly on the skin. To recreate the look it’s really about blending and not relying on powdery products – instead, use cream matte products. I also think that using a flat buffing brush is key. Also, look out for bronzing face products that come out as a gel but deliver a matte finish – they’re great too.”

Chanel Health Glow Bronzing Cream, £38.70, available at Boots.com.

Artis Brush Elite Gold Palm Brush, £75, available at Net-a-porter.com.

Sensai Bronzing Gel, £31, available at Harrods.com

Believable freckles

“I added a lot of freckles to Margot’s skin. I actually went on YouTube and learned how to create them in the days before the shoot. I watched a whole bunch of videos featuring different people who were doing their own freckle techniques… it’s a perfect lesson that you’re never too old or experienced to learn something new. The technique that best resonated with me was to use a bobby pin and dip it into a brow product. I used a palette that had both creams and powders in it, and first put the tip of the bobby pin into a cream medium-brown shade and applied to her skin. Then I put it into the brow powder and topped each freckle with that. To finish I gently swirled a clean brush over the skin to take off the top layer of residue. Brow products – but in a different way!”

Benefit Brow Zings Pro Palette, £28.48, available at Lookfantastic.com.

Retro lashes

“As a nod to the early ’70s, it was all about mascara on the upper and lower lashes, not too perfect and a little bit clumpy. When you see pictures of Jane Birkin in that period, her lashes are clumpy on the top and bottom, so we did both. We wanted to create a feeling that she’d done it herself and had had her mascara on for a couple of days. I didn’t purposefully squeeze them together or anything, but just let the layers of mascara do that naturally. If you’re trying it at home, I’d recommend building your mascara up and not being afraid to put more on the bottom lashes.”

L’Oréal Paris Volume Million Lashes Mascara, £10.99, available at Lookfantastic.com.

Summer lips

“After a good coating of mascara, I paled out her lip to fit with the ’70s theme. It was a time when make-up was all about matte textures – not full-on matte or flat – but things weren’t too shimmery. That happened later in the ’80s. So I incorporated lots of matte formulas into the look in general.”

Chanel Rouge Allure Velvet Luminous Matte Lip Colour – Nuance, £27.90, available at Boots.com.

VOGUE article

Priyanka Chopra Uses These 6 Products To Prep For A Day Of Zooms

Over the past year-and-a-half many of us have picked up new beauty tricks to help in our quest to quickly look presentable on ZOOM, even if we’re still wearing our pyjamas. Those in need of some inspiration should take notes from Priyanka Chopra’s recent IGTV, in which she takes fans through her own “quick makeup” look, which she’s learned to perfect in less than five minutes.

“I usually don’t have time to do makeup,” she explains in the video, using Bobbi Brown’s cult Stick Foundation to quickly conceal areas that present “issues”, and blending it all in with her fingers. “Then I take MAC Studio Fix [Powder Plus Foundation] – because I don’t know how to do anything else – put it on my nose a bit, my forehead, under eyes. Perfect!”

Next up: it’s blush. Chopra uses a Chanel compact blusher, the latest of which is the ultra-pretty Fleurs De Printemps Blush and Highlighter Duo, and blends it over her cheekbones and up to her temples. “I like going a little bit on the sides of my face,” she says. “[It] gives [my face] a little shape.” Her next makeup artist-approved trick is to use the same brush to lightly blend the blusher over her eyelids, for a little pop of colour and to bring the face together.

Since our eyes are everything nowadays (“Eyes are important on Zoom!”), Chopra swears by an eyelash curler to wake her eyes up, and then applies mascara afterwards – including on the bottom lashes. Then, she brushes her eyebrows, using a pencil to fill in the gaps, while still keeping them “super natural”.

Despite the amount of time we all now spend wearing protective face masks, Chopra is still all for a look that emphasises the lips. “I usually like to have a lighter lip or a fun colour, maybe,” she says in the video. “This is my favourite go-to. It’s Clinique [Chubby Stick] and it’s kind of natural.” One of Clinique’s bestselling lip products, Chubby Sticks offer a natural, balmy lip tint while nourishing the lips.

To finish? She sweeps her hair back into a relaxed bun, adds some “distracting, fun accessories” and voila, she is ZOOM ready. 

The 6 products Priyanka swears by:

Bobbi Brown Stick Foundation

£32, available at Lookfantastic.com.

MAC Studio Fix Powder Plus Foundation

£27, available at Lookfantastic.com.

Chanel Fleurs de Printemps Blush and Highlighter Duo

£52, available at Chanel.com.

Surratt Relevée Lash Curler

£32, available at Lookfantastic.com.

Estée Lauder Sumptuous Extreme Mascara

£26, available at Lookfantastic.com.

Clinique Chubby Stick

£18.50, available at Lookfantastic.com.

VOGUE article

This Budget Beauty Line Is Your Ticket To Effortless Wedding MakeUp

“We all need a bit of magic in our lives – especially now – don’t we?” says Val Garland, global makeup artist for L’Oréal Paris, of the brand’s latest collaboration with Elie Saab. And magical it is. The designer known for his frothy, feminine, haute couture creations – seen on everyone from brides to A-listers – has brought his talent for making women feel and look good to the ultra affordable L’Oréal Paris x Elie Saab collection, which is available to buy now.

Welcome to Artist Spotlight #52 series on my blog.

Empowering women is, after all, Saab’s MO. “My passion has always been to make women feel beautiful, and makeup has the ability to highlight every woman’s natural beauty. As the finishing touch to a look, or an accessible way into the world of couture, this makeup line allows every woman to experience a touch of Elie Saab magic,” he says.

Garland, who has worked with the designer on the makeup looks for his fashion shows in days gone by, collaborated with Saab on the line. The pair wanted to create a range which reflected his “dazzling hand-sewn embroideries and embellishments and his signature fantasy creations”, explains Garland. “I wanted to translate his vision with makeup, by incorporating subtle shimmer finishes in the gloss and dazzling glitters in the eyeshadows, to truly reflect his designs.”

The result is a four-piece line that incorporates a rather glorious eyeshadow palette, full of velveteen, shimmery shades in tones to suit everyone; Le Volume Haute Couture Mascara; a feather-soft Le Brilliant Haute Couture lip gloss (in three nudes); and Color Riche lipstick (in four exclusive shades). The edit is affordable but the luxurious formulas feel reassuringly expensive, and the packaging is also pleasing. The feather details, sheer nude chiffon and silver embellishment from the brand’s last show are all echoed in the formulas.

£15.99, available at Lookfantastic.com.

Because the collection is based on nude hues, it’s perfect for those who like a natural touch, and it’s bound to appeal to future brides. Whether it’s a slick of the gloss on lips or a diffused, taupe eye, it’s soft, flattering makeup that’s easy to incorporate into your routine. And at less than £20, it’s truly a steal. 

Full Collection:

VOGUE article

9 Glossier Products That Customers Are Obsessed With

If there’s one beauty brand universally loved by editors, bloggers, and makeup artists alike, it’s Glossier. Founded in late 2014 by Emily Weiss, the brand singlehandedly ushered in a new era in beauty: One in which minimalism and no-makeup makeup is favored over chiseled cheekbones created by contouring palettes often seen all over Instagram. The brand became a fan favorite overnight and its millennial-pink packaging can be seen everywhere — including, but not limited to, the vanities of beauty editors and the bags hauled to red carpet events by top-billed makeup artists.

Boy Brow

Arguably the product that put Emily Weiss’s beauty brand on the map, Boy Brow is everything we want in an eyebrow product: Tinted, but not overly so; long-lasting (because having your brows melt off midday is not a good look); and super easy to use. The 2016 Best of Beauty Award-winning pomade comes in three natural-looking shades (plus a clear version that keeps hairs in place sans any tint), and brushes on easily for brows that look full and groomed, but not bushy. Yes, please.

$16 (Shop Now)

Futuredew

Full disclosure: If you have oily skin, chances are Glossier’s Futuredew isn’t going to be up your alley, as it’s a serum-oil hybrid that leaves skin super glowy — even when used sparingly. But if your complexion is on the drier side, it might just be your new best friend. Infused with squalane, which hydrates, as well as nourishing oils like jojoba, grapeseed, and evening primrose, it works to smooth, soften, and brighten skin in one fell swoop. Additionally, it can be used as a makeshift highlighter — just tap a dot or two on the high points of your face for a subtle glow.

$24 (Shop Now)

Lash Slick

If you’re looking for an everyday mascara that gives lashes a noticeable-but-natural-looking boost, then Lash Slick is the one for you. Similar to Boy Brow, it coats lash hairs in a glossy pomade that enhances the look of natural lashes and doesn’t get clumpy, gloopy, or flaky. It’s also an excellent option for anyone who can’t be bothered to remove waterproof mascara because it comes off easily and seamlessly with just a little warm water — despite being otherwise budge-proof.

$16 (Shop Now)

Cloud Paint

I have to be honest: liquid cheek tints are sometimes, to put it bluntly, hard to use. They’re either too pigmented, not pigmented enough, or dry too fast and leave the face a blotchy, streaky mess. Not so with Cloud Paint, which provides a sheer wash of natural-looking color for a just-in-from-the-cold flush — aka what blush is supposed to look like. The lightweight formula melts into the skin, making blending ridiculously easy — and the four shimmer-free shades (Dusk, a tawny, rose pink; Puff, a brighter, candy pink; Beam, a pretty, golden coral; and Haze, a cool magenta) are makeup bag must-haves.

$18 (Shop Now)

Milky Jelly Cleanser

For those of us who don’t have the patience, energy, or drive to double-cleanse with an oil and then another cleanser. Glossier’s Milky Jelly Cleanser is the answer to all of your post-Happy Hour makeup-removing struggles. The bouncy, lightweight cleanser easily melts off even the most stubborn waterproof makeup and cleanses the skin, without leaving any residue (or that weird, tight, hand-me-the-moisturizer-quick feeling). It also smells like rosewater, which is a nice change from the subtle chemical smell of many other skin-care products.

$18 (Shop Now)

Balm Dotcom

Myself — and, okay, the rest of the world — have been next-level obsessed with Balm Dotcom since it first hit the market a couple of years ago. Available in an array of skin-brightening shades, the hydrating, waxy balm (blended with beeswax, castor seed oil, and a variety of antioxidants) hydrates dry skin — we’re talking elbows, knees…everything. I like using the Original, untinted version on my body, but for a pretty wash of sheer, glossy color on the lips, the Cherry shade (a juicy, fruity red) cannot be beaten.

$12 (Shop Now)

Mega Greens Galaxy Pack

Slather the mint-colored, kaolin clay mask onto your face to look at least marginally more alive before work the next day. About 20 minutes later, you’ll be pleasantly surprised when your skin is brighter, smoother, and more awake.

$22 (Shop Now)

Haloscope

For those who prefer their highlighter to deliver a glowy (rather than sparkly) finish, Glossier’s beloved Haloscope highlighter (a favorite of pretty much every Allure editor) can’t be beaten. The highlighting stick, infused with a core of solid, vitamin-rich oil, gives the skin a dewy, almost glossy highlight — with just a hint of shimmer (thanks to glimmering particles from actual crystals). It’s super easy to apply and blend, and the three luminous shades (sun-kissed Topaz; pearlescent Rose Quartz; and iridescent Moonstone) are versatile enough to be used on all skin tones.

$22 (Shop Now)

Priming Moisturizer

Glossier’s best-selling Priming Moisturizer is one of those rare products that doesn’t seem particularly special, but delivers spectacular results. The featherlight hydrating cream features a blend of potent complexion-improving ingredients (including hyaluronic acid and redness-reducing botanicals) to keep the skin hydrated all day long. At the same time, it’s gentle enough to use every day and gives the skin a healthy, hydrated glow, making it a great pick for days when foundation just isn’t going to happen. Its only qualm? It doesn’t have SPF — so you have to apply your sun protection separately.

It also comes in a Balance version for oily skin, which one reviewer says is “formulated to prevent and heal blemishes with antibacterial, soothing bamboo extract and willow bark extract, which is a natural derivative of pore-clearing salicylic acid.” 

$22 (Shop Now)

ALLURE article

11 Of Sophia Loren’s Best Vintage Beauty Looks Of All Time

You will have spied Italian actor Sophia Loren in British Vogue’s April issue as part of the Hollywood Portfolio, which features 27 of the world’s biggest stars. Photographed looking as glamorous as she has always been, the 86-year-old silver-screen legend has long been a fan of a glamorous look and her attitude to beauty is refreshing. She once said:

“Beauty is how you feel inside, and it reflects in your eyes. It is not something physical.”

Welcome to Artist Spotlight #45 series on my blog.

It only goes to show that Loren feels as good on the inside as she externally looks. Her penchant for Italian glamour has always been a whole beauty mood – it is timeless. There is the trademark feline flick and voluptuous eyelashes; the bold lipsticks, from red to pink; glamorous blow dries; and her bold eyebrows, expertly filled in. These are looks that many of us still imitate today and she is regularly name-checked backstage at fashion shows. Here, let’s take a look at some of her most show-stopping vintage beauty looks over the years.

A pink-flushed lip and excellent brows make for an excellent Italian countryside look.
Killer eyes and hair wrapped in a bath robe – what’s not to love?
The ’50s bob to end all bobs. 
Diamonds, immaculately coiffed hair and the ultimate feline flick.
Loren elevated her beautiful eyes with lashings of mascara and eyeliner.
Like she previously said, happiness – and a big smile – is where true beauty lies.
Consider her the ultimate brow goals.
The glossy peach lip! The eyeliner! The wispy fringe! And, of course, the marabou feathers.
Loren wears a peach lip once more for a day outside.
A masterclass in the bold, red lip.
From the red lip to the bold eye, she is glamour personified.

VOGUE article

The 14 Best Volumizing Mascaras Are Basically Lash Extensions In A Tube

You don’t need to have expert false lash application skills to achieve a thick, long, dramatic lash look. The right volumizing mascara will do just that — no glue required. It will ensure your lashes are anything but subtle.

Plus, I have a quick application tip for you to help your lashes look as voluminous as possible. Before swiping the wand all the way through your lashes, start by wiggling the bristles into the base of your lashes and lightly stamping the mascara against your waterline. This simple step will help even the sparsest fringe look instantly fuller by filling in the gaps between your lashes. Afterward, you can proceed with your usual mascara application technique. Keep scrolling to discover 14 of the best volumizing mascaras to practice that tip with.

Maybelline New York The Falsies Lash Lift Mascara

This affordable thickening mascara left its mark on New York Fashion Week Fall/Winter 2020 at Christian Siriano, Jason Wu, and Naeem Khan, to name a few. Makeup artist Gato says he loves this washable formula for runway shows because it makes an impact but is easy to remove. 

$11 (Shop Now)

Charlotte Tilbury Full Fat Lashes 5 Star Mascara

Los Angeles-based makeup artist Fiona Stiles has been a fan of Charlotte Tilbury Full Fat Lashes 5 Star Mascara since it launched. The reason? “It’s a great mascara that gives lashes a full, fluffy effect,” she says. “I can always count on it not to clog up fake lashes when I apply it over them, which happens a lot with other mascaras.”

$29 (Shop Now)

Tarte Maneater Voluptuous Mascara

Allure’s digital beauty reporter Devon Abelman has lost track of how many tubes of Tarte Maneater Voluptuous Mascara she’s gone through. Because its formula veers on the drier side, quickly layer on the product for a luscious look that could easily be mistaken for lash extensions.

$23 (Shop Now)

CoverGirl Exhibitionist Mascara

CoverGirl makes some of the internet’s highest-rated drugstore mascaras, so it’s no shocker that the masses love the recently released Exhibitionist Mascara too. That hourglass-shaped brush is loaded with long, dense bristles, so one coat can go a long, long way.

$12 (Shop Now)

Wander Beauty Unlashed Volume & Curl Mascara

The Wander Beauty Unlashed Volume & Curl Mascara doesn’t just add drama to lashes, it also lengthens and helps them hold a curl. The versatile pick has won a Best of Beauty Award because you can add multiple layers without worrying about your lashes looking spidery.

$24 (Shop Now)

Milk Makeup Kush High Volume Mascara

Lattes, facials, and gummies aren’t the only things spiked with CBD oil lately. The Milk Makeup Kush High Volume Mascara is too, and Los Angeles-based makeup artist Molly R. Stern is feeling it. “The brush is great and deposits a full lash every time,” she says.

$24 (Shop Now)

Yves Saint Laurent Volume Effet Faux Cils Mascara

Los Angeles-based makeup artist Mai Quynh swears by the Yves Saint Laurent Volume Effet Faux Cils Mascara for serious lash volume. “I love the formula because it gives lashes a fullness without making them clumpy,” she says. “Also, it’s not flaky and I really love the smell!” Yes, you read that right. This is one of the few mascaras that doesn’t smell like paint.

$32 (Shop Now)

Dior Diorshow Mascara

Professional makeup artists and Allure editors alike often find themselves reaching for the beloved Dior Diorshow Mascara. Stoj, an MUA based in New York City, prefers it for an extreme-volume effect. “This mascara is enriched with microfibers to give you the most voluminous lashes,” he says.

$30 (Shop Now)

Chanel Le Volume de Chanel Mascara

As soon as you grace your lashes with the Chanel Le Volume de Chanel Mascara, you’ll probably have the same reaction as New York City-based makeup artist Joseph Carrillo has every time he uses it: “It’s like wow, thicker, fuller, drama, sexy, sultry,” he says.

$32 (Shop Now)

Fenty Beauty Full Frontal Volume, Lift & Curl Mascara

Allure’s digital assistant beauty editor Angela Trakoshis only had to try Fenty’s Full Frontal Mascara one time to know she was in it for the long haul. Thanks to the drastically different bristles on either side of its brush, you can swipe on one thin layer of mascara for length, or coat it on until you’ve reached full-volume capacity. “It normally takes me four coats of mascara to get my desired lash, but thanks to Rihanna, it now only takes two,” Trakoshis says.

$24 (Shop Now)

CoverGirl The Super Sizer by LashBlast Mascara

This drugstore selection has won both a Best of Beauty Award and a Readers’ Choice Award for its glossy black formula and wand, which is decked out with supershort bristles that help fan out lashes. Be sure to twirl the wand as you sweep it through your lashes to take full advantage of its maximizing powers.

$6 (Shop Now)

Givenchy Noir Couture Volume Mascara

The first time New York City-based makeup artist Chiao-Li used Givenchy Noir Couture Volume Mascara, she was shocked: “It really makes your lashes look super voluminous and doesn’t clump at all,” she says. “It’s my absolute favorite whenever I want to create great volume without using false lashes.” She recommends layering it over a coat of Chanel Inimitable Waterproof Mascara for a longer-lasting curl and over-the-top vibe.

$33 (Shop Now)

Lancôme Monsieur Big Mascara

Just as its name suggests, Lancôme Monsieur Big Mascara comes with a pretty beefy wand. Don’t be intimidated by its size. Allure’s digital deputy beauty director Sophia Panych believes it’s the key to nearly doubling the thickness of your lashes.

$25 (Shop Now)

Marc Jacobs Velvet Noir Major Volume Mascara

If you’ve ever lusted after Emily Ratajkowski or Shay Mitchell’s lashes, chances are Los Angeles-based makeup artist Patrick Ta raked Marc Jacobs Velvet Noir Major Volume Mascara through their fringes. “This is one of the blackest mascaras I’ve ever used,” he says. “If you are looking for intense definition, you have to give this a try!”

$26 (Shop Now)

ALLURE article

The 13 Best Mascaras For Sensitive Eyes

Finding the best mascara for sensitive eyes sounds like a highly specific ask for a makeup product that notoriously leads people on never-ending searches. Just figuring out the best mascara in general can be tough, particularly if you want one that does it all: lengthening, volumizing, and holding a curl—all while being easy to remove and flake-free.

Because everyone’s sensitivities are different, it’s tough to make any generalizations about ingredients to avoid, but there are a few strategies you can try. Hypoallergenic, ophthalmologist-tested mascaras are the way for some; tubing mascaras are the ticket for others, especially if mascara flakes in your contacts are the bane of your existence. Beyond not making your eyes feel like they’re watering in pain, the best mascaras for sensitive eyes should also do the stuff you actually want mascara to do, like thickening, lengthening, and defining your lashes. It’s a tall order, but here are 13 gentle formulas that truly do it all.

Clinique High Impact Mascara

Clinique has a reputation for making gentle, irritation-free makeup, and this mascara is proof. It’s ophthalmologist- and allergy-tested, mineral-oil- and fragrance-free, and safe for contact lens wearers. On top of that, it’s really freaking good, giving definition on the first swipe and drama on the second.

Buy at Macy’s $27

Maybelline Full ‘N Soft Mascara

Maybelline’s Full ‘N Soft mascara is beloved for the long, natural-looking lashes it imparts. The formula is hypoallergenic, and whereas some lengthening mascaras can leave lashes brittle and spidery, this gives you results that are as soft as the name claims.

Buy at ULTA $9

Chanel Le Volume de Chanel

This volumizing mascara gets tons of rave reviews for the noticeable results, especially from makeup lovers with sensitive eyes. Chanel’s mascara makes good on its nonirritating reputation, thanks to its conditioning, flake-free formula.

Buy at Violet Grey $32

Essence Bye Bye Panda Eyes! Mascara

If you’ve been let down by flaking, smudging formulas before, set your trust issues aside and give this drugstore gem a try. The vegan mascara features a fragrance- and oil-free formula that uses tubular fibers to impart volume and definition without any hint of stinging. Plus, it removes easily with just warm water (but still manages to stay on through a sweaty workout).

Buy at ULTA $5

Talika Lipocils Eyelash Growth Mascara

A nonirritating mascara that also grows your lashes as you wear it? Leave it to Talika to make that magic happen. The brand makes one of the few lash serums that even the most sensitive of eyes can tolerate, and its mascara is equally gentle. The fluttery, volumizing formula helps lashes grow longer and more pigmented with consistent use.

Buy on their website $35

Ilia Limitless Lash Mascara

Ilia makes so many of our beauty bag staples, and this mascara is no exception. It feels totally weightless, with a soothing boost from aloe and rosewater. The lengthening, defining wand leaves lashes with a pretty flutter.

Buy on their website $28

Tarte Lights, Camera, Lashes 4-in-1 Mascara

Tarte’s mascara truly checks every box: It’s vegan, hypoallergenic, and ophthalmologist- and dermatologist-tested—so many stamps of approval. If you can’t get through the day without your eyes suffering, this conditioning and clump-free tube brings peace of mind (and tons of volume).

Buy at Sephora $23

Blinc Mascara

The holy grail of tubing mascaras, Blinc is the answer if you’ve never, ever found a mascara your eyes can stand. The brand says it’s been clinically tested to be nonirritating, while the technology means it stays on even if your eyes tear up easily. Just remove with warm water at the end of the day; while it withstands a crying session, the enveloping tubes also slide off easily when you need them to.

Buy at Sephora $26

CoverGirl Professional Remarkable Washable Waterproof Mascara

Allow a long list of glowing Reddit reviews to introduce this affordable choice. It’s completely smudge-proof, but whereas some mascaras use harsh ingredients to lock onto your lashes, CoverGirl’s doesn’t even call for makeup remover; it easily washes away with soap and water.

Buy at CVS $8

Elate Essential Mascara

Elate’s gently formulated clean mascara is water- and sweat-resistant, and reviewers love how the buildable formula stays put all day long. The wand is specially designed to hug and coat your lashes, leaving no clumps or flakes behind. 

Buy on their website $28

Heroine Makeup Long & Curl Mascara Advanced Film

Heroine makes some of the best curl-holding mascaras on the market; apply once in the morning, and your lashes won’t even droop a centimeter come evening. Along with maintaining a curl for hours, this lengthening formula won’t shed any flakes in your eyes or cause other forms of irritation.

Buy on Amazon $27

L’Oréal Paris Double Extend Beauty Tubes Lengthening Mascara

Drugstore tubing mascaras aren’t the most common find, which is why this one has a cult following. The white end primes your lashes with a conditioning coat, while the black side builds a ton of length on top. No flakes, no irritation, no crying.

Buy at ULTA $12

No7 Stay Perfect Mascara Black

No7’s Stay Perfect also relies on tubing technology to get the job done. The most noticeable difference is that the tubes are “elastic” and cling onto lashes extra tightly. The brush also sets it apart. It avoids clumps like a boss and grabs every lash single for a lifted cat-eye effect.

Buy at Target $9

GLAMOUR article

One Tube Of This $5 Mascara Sells Every 10 Seconds — And It Has 73,000 Positive Ratings

Wearing a face mask has changed the way we do a lot of things, including our makeup. With half our faces covered while out in public, it seems silly to buff out some bronzer or swipe on some lipstick. That’s why people have been trying more creative eye makeup looks. If you’re searching for an easy way to make your eyes pop while wearing a mask, thousands of Amazon shoppers recommend the Essence Lash Princess False Lash Effect mascara

With more than 73,000 rave five-star ratings, it’s officially Amazon’s best-selling beauty product (beating out the popular Revlon One-Step hair dryer). And according to the brand, the Essence mascara is so popular that a tube of it sells every 10 seconds. The reason people love it so much? As the name implies, it’s like wearing false eyelashes, but without going through the trouble of adhering them. The gluten- and cruelty-free mascara comes with a tapered fibre brush that separates lashes while simultaneously giving them dramatic length and volume. 

In fact, many reviewers have crowned it the “best mascara,” and some say they even prefer it to high-end options.

Buy Essence Lash Princess False Lash Effect Mascara, $4.99 on amazon.com

“When I tell you that I’m a mascara snob, I’m not even remotely kidding,” one reviewer wrote. “I spend a small fortune on mascara. My go-to is usually Dior or Pat McGrath… and then I found this. It volumizes, lengthens, and the brush is heaven! And it’s super buildable. I’ll never wear anything else again! Seriously, just get it. You won’t regret it!” 

Another chimed in, “This mascara is amazing. I was spending so much on other mascaras, but decided to try this one because of the price. I had zero expectations and was so surprised to love this one more than the $30 mascaras I had been using.”

Essence claims the mascara won’t clump, flake, or fade throughout the day— and the majority of shoppers seem to agree. 

“This is the best mascara ever,” another reviewer wrote. “It goes on easily, [has] perfect coloring, and [I] love the way the handle is designed — [it] makes it easy to grip the product while putting it on. [It] stays on all day [with] no smudges or smears. Also, you can’t beat the low price.”

At $5 a tube, the Essence mascara is one of the most affordable on the market. The brand also sells three other mascaras that are almost as popular, which you can get in a pack of 4 for just under $20. If you’re looking for a way to give your lashes some dramatic length, add a tube of the Essence Princess Lash Effect mascara to your cart on Amazon.

PEOPLE article

The Best Beauty Launches of 2021 (So Far)

Peace Out Retinol Eye Stick

This squalane-based balm not only nourishes dry under-eyes, but it also is packed with concentrated encapsulated retinol (which is more gentle on the sensitives skin region) to smooth the look of fine lines. 

Buy at Sephora $37

Maybelline New York Lash Sensational Sky High Mascara

This magical tube of mascara went viral on TikTok right after it hit stores thanks to its ability to transform stubby lashes in a few swipes — and believe us, it really does live up to the hype.

Buy at CVS $12

Living Proof Curl Elongator

From the brand’s first foray into the curly hair category, this cloud-like cream — designed for type 4A, 4B and 4C coils — gives game-changing definition. It also contains a Healthy Curl Complex, which provides a protective, strengthening barrier around each strand. 

Buy at Sephora $50

Supergoop! Daily Dose Vitamin C + SPF 40

Combining the two most important A.M. skincare steps, the first-ever hybrid Vitamin C and SPF lotion gives you no excuse to say you forgot either one.

Buy at Nordstrom $46

Sol de Janeiro Triple Brazilian Butter Hair Repair Treatment

This mask’s three Brazilian butters deeply nourish damaged ends. The best part? The warm, tropical scent makes you feel like you’re on vacation, which we’re all craving right now. 

Buy at Sephora $47

Caudalie Resveratrol-Lift Serum

Besides looking oh-so gorgeous on your vanity, this pretty pink potion really does pack a punch. The eco-conscious brand (this packaging is 100% recyclable through Terracycle) partnered with Harvard University to develop a patent-pending booster that’s proven to pump up your skin’s natural production of hyaluronic acid and collagen.

Buy at Spacenk $50

Olay Regenerist Collagen Peptide24 Moisturizer

The fragrance-free cream contains peptides that penetrate deep to perk up your complexion. Bonus: The texture feels just as luxurious as fancy formulas. 

Buy at ULTA $39

PEOPLE article