When Too Faced released their (yet another) version of a nude eyeshadow palette called Natural Nudes in January 2020, so did Maybelline with a drugstore dupe that released in the same month. Since makeup products take at least 6-8 months to create, formulate, and begin production, it’s highly suspicious that such similar palettes released in the same month. Who knows who was snooping on who!
Interesting to note, both brands describe their palette as “made for universal shades and complexions“. Both have 16 shades with a good range of mattes and shimmers.
The Too Faced palette is said to be infused with coconut water, alpine rose & hualuronic acid, which gives it a slight sweet scent and softer blendability. Whereas the Maybelline palette is a tad drier, with key ingridients being Talc, Caprylic/Capric Triglyceride & Zinc Stearate.
Well, I tested them both out for myself and I can say that they’re VERY similar in pigmentation and wearability. Of course, use a good eyeshadow primer to prolong the wear of any eyeshadow. Shimmer shades can be amplified by spraying the brush with the product with a setting spray (MAC’s Fix Plus is the best for this step) before applying onto the eye.