The Best Toners for Every Skin Type

Toners are an important part of the skin-care equation, especially if your end goal is dewy, luminous skin. However, a lot of people still don’t know what exactly toners are or what they do. Board-certified dermatologist Tiffany Libby explains that a toner is designed to help remove the debris your cleanser might have missed and to prep your skin for the next step in your routine. “I think of them more as an adjunct or add-on to your skin-care routine,” Libby tells Allure.

Toners of the past were known for their astringent properties, which often dried skin out. Today, however, toner formulations have been improved to target an array of skin concerns, such as the loss of collagen or excess oiliness that can lead to breakouts — all made with varying ingredients, depending on your skin-care goals.

Board-certified dermatologist Sapna Palep tells Allure toners that hydrate and smooth out fine lines often contain antioxidants, amino acids, and hyaluronic acid. While toners that treat acne often include salicylic or glycolic acid.

Just as there are different ingredients for you to choose from, there is more than one way to put product on. Application is very easy and Libby says it’s really up to an individual’s preference: you can use your hands or cotton pads (Palep’s preference). And beyond the traditional bottled liquid, toners can also come in other delivery systems, such as gel sticks and face mists. (Libby particularly loves the spray formulations.)

But with so many toners out there in the market, it can be difficult to know what to pick for your specific skin needs. Scroll down to find the right toner to add to your skin-care routine.

Kate Somerville Liquid Exfolikate

If adding a toner to your mix feels like an unnecessary middle step, the Best of Beauty-winning Liquid Exfolikate by Kate Somerville may change your mind. Think of this toner, packed with alpha hydroxy acids and fruit enzymes, as a multi-purpose treatment that helps get rid of dead skin buildup so that your products absorb better. Spritz it on a night right before your moisturizer and sunscreen.

$58 (Shop Now)

Clean & Clear Lemon Juice Toner

Some facial toners use alcohol to clear away dirt and oil, but it can seriously dry skin out. Clean & Clear’s Lemon Juice Toner does the exact same thing, sans the stripping alcohol. There’s also vitamin C in this Allure Best of Beauty 2020 winner to help brighten and even dullness and dark spots.

$6 (Shop Now)

Mamonde Rose Water Toner

Mamonde Rose Water Toner is made with 90 percent rose water to give skin an intense boost of hydration. Not only will your skin will feel soft after using it, you’ll also get that dewy look that so many of us are constantly chasing.

$23 (Shop Now)

Pixi by Petra Glow Tonic

If you’ve been using and loving the Pixi by Petra Glow Tonic for as long as I have, you know it’s basically magic in a bottle. It’s made with hero ingredients — such as glycolic acid, aloe vera, and witch hazel — recommended for clearer, softer skin.

$29 (Shop Now)

Boscia Resurfacing Treatment Toner

Those who are blemish-prone will want to pay special attention to the Boscia Resurfacing Treatment Toner. It contains alpha- and beta-hydroxy acids (like glycolic and salicylic acid) to gently remove dead skin cells and clear pores of dirt and grime — both of which will prevent breakouts in the long run.

$28 (Shop Now)

Dr. Jart+ Ceramidin Liquid Moisturizing Toner

Can a toner really be moisturizing? The 2019 Best of Beauty winner Dr. Jart+ Ceramidin Liquid answers that question and more. Thanks to a formula full of ceramides, an ingredient that helps restore any lost moisture, skin is left feeling soft and supple after every use.

$39 (Shop Now)

Ole Henriksen Balancing Force Oil Control Toner

Ole Henriksen Balancing Force Oil Control Toner is made with a powerful blend of glycolic, salicylic, and lactic acids to control excess oil production without stripping away too much moisture. Plus, the 2019 Best of Beauty winner has a refreshing eucalyptus and peppermint scent that makes it a joy to use.

$29 (Shop Now)

Too Cool For School Rules of Mastic Facial Tonic

As the only mist on this list, Too Cool For School Rules of Mastic Facial Tonic doubles as a toner and hydrating spray you can use in the morning and then throughout the day. It contains ceramides and mastic oil, which strengthens the skin’s resiliency and helps heal damaged skin.

$14 (Shop Now)

E.L.F. Cosmetics Supertone

The E.L.F. Supertone toner livens up dull and tired skin, thanks to exfoliating glycolic acid, while soothing aloe reduces redness and inflammation.

$8 (Shop Now)

Fresh Rose Deep Hydration Facial Toner

I came to the Fresh Rose Deep Hydration Facial Toner because I have an unhealthy obsession with all things rose, but I stayed because it’s just that damn good. The 2017 Best of Beauty winner contains rose fruit extract, rosewater, and angelica leaf extract — all known for their nourishing and soothing properties. Plus, it’s alcohol-free, so it won’t dry your skin out.

$45 (Shop Now)

Laneige Cream Skin Toner & Moisturizer

Laneige Cream Skin Toner & Moisturizer is a two-in-one formula that both strengthens skin’s natural defense barrier and moisturizes. Double the hydration, double the fun?

$33 (Shop Now)

Lumene Glow Lumenessence Brightening Beauty Lotion

Lumene Glow Lumenessence Brightening Beauty Lotion contains only the best ingredients to get you glowy skin. Yes, it has vitamin C, but it also has wild arctic cloudberry, which helps fight off oxidative damage and strengthen your skin’s natural defense barrier.

$15 (Shop Now)

Milk Makeup Matcha Toner

Milk’s Matcha Toner is truly unique for many reasons, but the obvious? It’s a solid, gel-stick toner, made with anti-inflammatory matcha green tea and oil-wicking kombucha, to soothe skin and prep it for its next skin-care product.

$28 (Shop Now)

ALLURE article

The 9 Best Brow Pens for Creating a Microblading Effect

Because the ink doesn’t go as deeply into the skin as body art, microblading fades over time. Depending on your skin type, it could last one to two years. Sometimes, you even need a touchup four to eight weeks after your first appointment.

However, getting that touchup right now isn’t exactly an option. With salons across the U.S. shuttered due to the COVID-19 outbreak, people have been trying professional services on themselves, like facials and haircuts. But at-home microblading is absolutely not an option. Luckily, brow pens that create the same effect — no painful incisions necessary — exist. Sure, their hair-like strokes for the illusion of fuller, defined arches last only about two days, but the pens work in a pinch. They provide a quick touchup for your next Zoom meeting and will hold you over until you can finally make an appointment with your favorite cosmetic tattooist once again. For those who’ve never gotten the procedure done before, consider this a way to satisfy your microblading curiosity, too.

Most of the brow pens on this list take a three-pronged approach to master a microblading effect — literally. Milk Makeup and Maybelline New York launched pens with toothed applicator for quickly etching on lines that look just like naturally grown brow hairs. MAC and Urban Decay also make ones with felt or brush tips like your go-to liquid liner, so you’ll be used to maneuvering it. No matter what applicator you prefer, you’re sure to find a suitable option for your brow grooming routine on this list of best brow pens for creating a microblading effect, below.

Essence The Eyebrow Pen

The Essence The Eyebrow Pen is a no-nonsense take on the toothed marker trend. Rake it through your arches with short, upward strokes, and your handiwork won’t budge until you wash your face. Fans of the tool also speckle on faux freckles with the pen. 

$4 (Shop Now

Glossier Brow Flick 

Glossier Brow Flick fills in where Boy Brow doesn’t. The latter tames and fluffs up arches; the paintbrush-like applicator of Brow Flick, on the other hand, focuses on the details. 

Fill in gaps and add definition where you need it, but keep this tip from New York City-based makeup artist Katie Jane Hughes in mind: the pen works best on “completely clean, oil-free brows, so you shouldn’t have any moisturizer on them or any oils or serums or any skin-care product — and no highlighters.” 

$18 (Shop Now

L’Oréal Paris Micro Ink Brow Pen

Comb the L’Oréal Paris Micro Ink Brow Pen through your brows like a little brush to bolster every hair for up to 48 hours straight. Its applicator has the sharpest edge on the market. Flip it over and elongate the tails of your arches with it. 

$11 (Shop Now

Milk Makeup Kush Triple Brow Pen

The ingredient list for the Milk Makeup Kush Triple Brow Pen could be confused for a skin-care product as it touts aloe, sunflower oil, and CBD oil – all to help nourish your brows and the skin underneath them. The pen is offered in a whooping eight hues in warm, cool, and neutral tones of blonde and brown, as well as auburn and black, so you’re find to find your perfect match. 

$22 (Shop Now

Revolution Pro Build & Grow Brow Serum Duo

The Revolution Pro Build & Grow Brow Serum Duo wants to be a part of all of your beauty routines. While doing your makeup, uncap the pigmented side in one of three variations of brown: ash, warm, and dark to sculpt your brows. 

When it’s time for your nighttime skin-care regimen, remove the white cap to reveal a market-like applicator to coat your arches in a transparent serum. We can’t attest to its hair growth claims, but millet seed extract and panthenol are sure to moisturize the area. 

$10 (Shop Now

MAC Shape + Shade Brow Tint

The forces of a pen and powder join together in one powerful baton. One of the MAC Shape + Shade Brow Tint is an ultra-fine felt tip liner to fill gaps; the other houses a self-depositing sheer pigment in its cap that clings onto the spongey tip. Smooth it onto arches to add dimension and lock in your brow look all day long. 

$22 (Shop Now

Maybelline New York TattooStudio Brow Tint Pen

Press down the tip to conveniently replenish the long-lasting inkiness of the Maybelline New York TattooStudio Brow Tint Pen — a genius feature most of the other pens lack. (For the others, store them cap side down to force the pigment to collect at the tip.) 

$10 (Shop Now

Sephora Collection Microblade Effect Brow Pen

Another thin brush tip option if the three-pronged applicators intimidate you: the Sephora Collection Microblade Effect Brow Pen. You can pick from two universal shades – light and deep – to make the faux microblading process that much more foolproof. 

$12 (Shop Now

Urban Decay Brow Blade

Although the Urban Decay Brow Blade is the priciest option on this list, it’s the perfect selection if your partial to a pencil. The two-in-one solution has a tiny retractable one that’s equally as neddle-like brush applicator for a subtle stain. Its shade range is also the most numerous with nine to choose from, including a universal color called Taupe Trap. 

$26 (Shop Now

ALLURE article

The Best Setting Powders that are actually worth your money

Unlike a good blush or incredible lipstick, the best setting powder isn’t made to be a look—which is why it’s an easy step to skip when you’re pressed for time or money. It’s got a bad reputation of making your face look dry and cakey, which certainly doesn’t help either.

So let’s reframe it for you: Think of setting powder as a tool (and a highly underrated one at that) that can vastly extend the life of your makeup, like the way a topcoat does for your manicure. A few dabs can lock your makeup in place, keep shine to a minimum, and soak up sweat and oil—qualities that are undeniably useful when the weather’s hellishly humid or wet. It can be just as reliable during the winter too. The latest formulations include hydrating and brightening ingredients like vitamins C and E to give your skin a smooth Instagram-filtered finish, instead of one that’s rough and wind-chapped.

From Cover FX’s talc-free formula—perfect for those with sensitive skin—to Ilia’s natural loose powder, here Glamour editors tested the top tinted and translucent options in order to share which stood above the rest.

Best Setting Powder Overall: Hourglass Veil Translucent Setting Powder

Talk to any makeup artist, and you’ll likely find this setting powder in their kit. That’s because one fine layer of this silky, hydrating formula rivals Instagram’s Subtle filter (you know, the one every influencer uses). The secret? The formula is infused with light-refracting diamond powder, which gives your skin a glisteny (but not sparkly) blurred finish. I’ve seen artists use it on a range of skin tones and never has it left a white cast. Skeptical? Read all its five-star reviews. This powder is a winner. —Lindsay Schallon, senior beauty editor 

Buy at Sephora $60

Best Drugstore Setting Powder: Maybelline Fit Me! Loose Finishing Powder

I’ve got super oily—but dehydrated—skin, so I’m constantly dealing with a complexion that somehow looks greasy and dry at the same time. This is the only drugstore powder that manages to put both issues to rest. I’ve found the trick is to press it in with a makeup puff (instead of swirling it on with a brush), which leaves behind a blurred, your-skin-but-better finish that looks flawless both in real life and photos. —L.S.

Buy on Amazon $11

Best Luxury Setting Powder: La Mer The Powder

I love a flawless no-makeup makeup look, and stan by any and all products that help me get a little closer to that. The translucent color works well on my fair skin, and since I don’t use foundation, I’ve been applying it over my concealer for a little extra sparkle. It sure is pricey, but if luxe beauty is your vice, then it’s totally worth it. —Talia Abbas, commerce writer

Buy at Sephora $125

Best Translucent Setting Powder: Laura Mercier Translucent Loose Setting Powder

I’ve tried a lot of loose powders before, and they all either make my skin look blotchy, or go on white and make me look like a ghost. This does neither! It applies flawlessly and keeps my oily pores at bay, but not to the point that my skin produces more oil. Also, Jackie Aina loves it. In my opinion, there is no better endorsement than that. —Khaliha Hawkins, producer

Buy at Sephora $51

Best Loose Setting Powder: Fenty Beauty Pro Filt’r Setting Powder

I’ve used setting powder only a handful of times before, since it always seemed like an extra step I could easily do without. However, the Fenty Pro Filt’r Setting Powder went above and beyond. True to form, the brand came through with a wide range of skin tones to choose from (eight is a lot for this kind of product—some brands offer just two), so it blended well with my medium-tan skin and yellow undertone. Rihanna knows a thing or two about being camera ready, and it’s obvious with this product, because the pore-blurring, mattifying effect would be worthy of digital camera days of the early aughts, or even the brightest of Lumee Lights—Erin Parker, commerce writer

Buy at Sephora $42

Best Pressed Setting Powder: Neutrogena Healthy Skin Pressed Powder

For someone who just started dabbling with setting powders, I really enjoyed this one from Neutrogena. The shade range isn’t as robust as some other brands’, but it’s still a great starter product since the pressed powder makes it easy to control the amount you apply—especially for smaller coverage areas like under your eyes. Plus, for someone who has dry skin, it’s formulated with hydrating and brightening antioxidants like vitamin B5 and vitamins C and E. —T.A.

Buy at Target $10

Best Setting Powder for Dry Skin: Tarte Shape Tape Setting Powder

My skin is Mojave Desert–dry, so setting powders aren’t something I typically gravitate toward (I’m more of a desperate-for-dewy kind of person), but Tarte’s Shape Tape Setting Powder has officially changed my makeup routine. It blurs any blemishes and sets my makeup without gathering in the cracks in my (and I can’t stress this enough) dry skin. Plus the little powder puff that it comes with is so soft and plush it’s worth the price of admission alone. —Shanna Shipin, commerce editor

Best Setting Powder for Acne-Prone Skin: Nars Light Reflecting Loose Setting Powder

I have combination skin, so it’s tricky to find a powder that can mattify any shine I may be dealing with without it clinging to dry patches. Most mattifying powders are way too cakey, and more luminous ones make me look too slick. Then I came across this Nars powder. It’s hefty enough to soak up any lurking oil, yet so finely milled that it takes a lot to overdo it and look powdery. Although it’s described as light-reflecting, there’s no visible shimmer—it just has a natural finish that makes my skin look airbrushed, which is always the goal. —Isabella Cacciatore, beauty associate

Buy at Sephora $49

Best Setting Powder for Oily Skin: Marc Jacobs Beauty Finish-Line Perfecting Coconut Setting Powder

This is the powder to grab in summer, when the heat is at its most unbearable, or before/after a workout. It’s so lightweight—and, real talk, so good at soaking up your sweat—that you’ll forget you’re even wearing makeup. —Anna Moeslein, senior editor

Buy at Sephora $59

Best Setting Powder for Sensitive Skin: Cover FX Perfect Setting Powder

I swear by the Cover Fx Power Play foundation and concealer, so trying the powder was a no-brainer. Unlike the foundation and concealer, the powder doesn’t have a large range of shades, so choosing between the light and dark was very time consuming. The Translucent light shade was perfect and didn’t leave a white cast on my face. It blended in well and didn’t let the oils in my skin shine through. —K.H.

Best Vegan Setting Powder: Ilia Soft Focus Finishing Powder

We all want a loose powder that will survive the humidity of the New York City subway system, right? Well, how about a powder that can combat sweat at the NYC Pride Parade? Yes, I’m serious. After testing this, I’ve concluded that either my skin is magic or this product is (and I’m pretty sure it’s the latter). Lightweight and cute, it’s dependable for any occasion. —E.P.

Buy at Sephora $45

Best Setting Powder for Combination Skin: Milk Makeup Blur + Set Matte Loose Setting Powder

This setting powder is seriously a dream. Not only does it eliminate oil and shine, but the lightweight formula keeps my makeup looking fresh all day. It lies perfectly over my concealer and doesn’t make my skin look dry or chalky. —E.P.

Buy at Sephora $38

Best Lightweight Setting Powder: Lawless Seal The Deal Loose Setting Powder

I’ve gone through a lot of loose powders over the years, some good, some bad. When I learned that Lawless Beauty was launching one with no talc, I knew I had to try it out. I’ve been using this for a couple weeks, and my skin is noticeably different. The best thing is that as soon as I started to use it, all my breakouts disappeared. I use the Brightening Translucent shade to set and bake my foundation, then dust on the Golden Translucent to contour. I really don’t think I’ll ever use another powder. Lawless uses mica, which is not only healthier than talc, but is the secret to making this powder so lightweight that it doesn’t cake onto your skin. —Azadeh Valanejad, contributor

Buy at Sephora $48

Best Antiaging Setting Powder: Onomie AHA Perfecting Setting Powder

I’ve fallen in love, and the object of my affection is this powder. The featherlight formula goes onto my skin seamlessly, leaves me looking fresh and rejuvenated, and doesn’t look even remotely mask-like. What’s more: It left my face feeling baby smooth. That’s probably thanks to all of its good-for-you ingredients, like skin-softening lactic acid and collagen-boosting peptides. Oh, and let’s not forget its inclusion of vitamin C, which helps block free radicals. Into it. —Jennifer Lance, weekend writer

Buy on their website $30

GLAMOUR article

What Goes Into a Clean Mascara — and What’s Left Out?

The clean beauty market has been making serious waves in the industry over the past few years, with consumers becoming increasingly more mindful of the ingredients found in product formulations.

Yet, when it comes to mascara — which is arguably one of the most commonly used beauty products in North America — options are extremely limited.

“Mascara is notoriously hard to create because it is truly a union between three things: brush, wiper, and formula,” Dianna Ruth, co-founder of Milk Makeup, tells InStyle. “Getting all three to work in harmony is a challenge in itself. Clean mascara is a specific challenge because of the need to remove synthetics or parabens.”

Despite the hurdles, Milk Makeup, along with brands like Kosas and Ilia, have all gotten their formulas down pat, and even crafted the perfect wipers and brushes — and consumers can’t get enough.

What Ingredients Go Into a Clean Mascara?

Since there are no strict FDA regulations around these cosmetic formulations, ingredients can vary from brand to brand. However, to be considered “clean,” there’s a general standard of what’s left out.

“A brand needs to prepare and share ‘free – of,’ ‘no-no’ beauty ingredient list that prohibits the use of those ingredients in your products,” says Ruth.

Milk, Ilia, and Kosas are all free of parabens, phthalates, sulfates, and over 50 other potentially harmful ingredients.

But it is important to note that not all clean formulas contain vegan ingredients.

Buy at Sephora $24

Why Should Certain Ingredients Specifically Be Left Out of Clean Mascara?

The Environmental Working Group (EWG) has created a list featuring a plethora of potentially toxic ingredients found in personal care products that may be linked to cancer and other serious health concerns. This is why Sheena Yaitanes, founder of Kosas, along with the other founders believe it’s incredibly important to be mindful of what goes into mascaras.

Buy at Sephora $26

“Your eye is a mucous membrane. It’s very vascular and very delicate and things can easily absorb there,” she explains. “We’ve all heard of the most popular ingredients to avoid in products, but the biggest thing that caught my eye when I was first reading the ingredient lists on my mascaras, was the liberal use of plastics and formaldehyde releasing agents like acrylates. Think of the plastic bags you get at the grocery store or acrylic nails.” (!)

How Are Clean Mascara Formulations Crafted Without Traditional Ingredients?

“We worked hand-in-hand with our formulating team to address concerns and find clean swaps for each of them,” Ilia Founder, Sasha Plavsic shares about the creation of the brand’s Limitless Lash Lengthening Mascara. “The amazing thing was that we found swaps to help maintain consumer performance expectations, but they also had other great benefits, like easy removal and less weight on the lashes.”

Buy at Sephora $26

Yaitanes, who has long loved the look of “massive, almost fake looking lashes,” adds that she wanted to ensure consumers could get an ultra-bold finish by creating a formula for The Big Clean that not only gave them unforgettable results, but also would work to nourish their lashes. Turns out it was no easy feat.

“It took our research and development team 104 iterations to get this formula right,” she explains. “We tested the formulas on different people, different eyes shapes, and during different activities. I personally did a lot of sweaty yoga, others would sleep in each formula to test the morning-after impact, and one the members of our product development team tested during her MMA training. By the way, no mascara survives MMA — but we love that she tried.”

In the end, they were able to create a product that became an instant hit, which included lash care components like castor oil, pro vitamin B5, and biotinyl tripeptide. All used at a serum concentration.

But for vegan formulations, like Milk Makeup’s KUSH High Volumizing Mascara, which don’t include key binding ingredients like beeswax, everything has to be taken up a notch.

“My team had the idea of using hemp-derived cannabis seed oil in addition to synthetic beeswax,” says Ruth. “In doing so, we found that hemp-derived cannabis seed oil was the perfect addition — plus it had conditioning benefits for hair and skin.”

INSTYLE article

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(Disclaimer: I do have Alena’s consent to post her images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)

My Favourite Brow Gels At All Price Points

Set those babies for all-day wear; some recommendations are clear gels, some are tinted.

Essence Lash & Brow Gel Mascara ($2.99) & Make Me Brow Eyebrow Gel Mascara ($3.99)

E.L.F. Cosmetics Clear Brow & Lash Mascara ($2) & Wow Brow Gel ($4.97)

Rimmel Wonder’Full Brow Mascara $5.97

Almay Brow Styler Brow Mascara $6.99

NYX Cosmetics Tinted Brow Mascara ($7.50) & Control Freak Eyebrow Gel ($8)

Covergirl Easy Breezy Brow Shape & Define Eyebrow Mascara ($8.99) & Easy Breezy Volumizing Brow Gel ($9.49)

Maybelline Great Lash Clear Mascara ($6.99) & Tattoo Studio Eyebrow Gel ($12.99)

Maybelline Fast Sculpting Brow Gel $7.99

L’Oreal Brow Stylist Boost & Set Brow Mascara $10.99

Glossier Boy Brow $20

Make Up For Ever Brow Gel $20

Urban Decay Brow Finish Gel $21

MILK MAKEUP Kush Fiber Brow Gel $26

MAC Cosmetics Clear Brow Set ($22) & Eyebrows Big Boost Fibre Gel ($28)

Anastasia Beverly Hills Dipbrow Gel ($24) & Clear Brow Gel ($29.50)

Hourglass Arch Brow Volumizing Fiber Gel $28

Benefit Cosmetics 24-HR Brow Setter Shaping & Setting Gel ($32) & Gimme Brow+ Volumizing Eyebrow Gel ($32)

My Favourite Mascaras At All Price Points

Whether you wear false eyelashes at all/sometimes/always, a good mascara should not flake or smudge in any case. I’ve tested SO many mascaras, at all price points, and I’m ready to share my favourites with you!

Essence Lash Princess False Lash Effect Mascara $4.99

The conic shape fiber brush provides lashes with dramatic volume and sculpted length. Opthalmologically tested. Not tested on animals.

Essence What The Fake! Volumizing & Lengthening Mascara $4.99

Enriched with nylon fibers for lashes looking incredibly thicker and longer, giving your lashes that false lash look. The nylon fibers in the formula absorb some of the liquid, making this a thicker formula, great for layering and building up volume.

Essence Bye Bye Panda Eyes! Mascara $4.99

For clean volume and defined lashes – The Bye Bye Panda Eyes! Mascara by Essence is made to last all day without smudging or clumping with their tubular formula. Plus, it’s easy to remove with just warm water.

Essence I Love Extreme Crazy Volume Mascara $4.99

The deep-black, creamy texture covers each individual lash with color and the extra-large plastic brush provides sensational volume. Opthalmologically tested.

Essence The False Lashes Mascara Dramatic Volume Unlimited $4.99

The deep black texture and unique shape of the Essence The False Lashes Mascara Dramatic Volume Unlimited fiber brush ensures dramatic volume and a gorgeous false lash effect. Not tested on animals.

Essence Volume Stylist 18hr Lash Extension Mascara $4.99

The special braided design of the cap has never been seen before. Enriched with lengthening fibers, this styling mascara provides an 18hr longlasting volume effect and ensures fully extended lashes. The fiber releasing brush has the perfect shape to reach even the smallest lashes!

Covergirl LashBlast Volume Mascara $6.99

Get a blast of lush, volumized lashes! LashBlast’s patented volume-boosting formula and patent-pending brush are designed to max-out each and every lash, leaving you with the ultimate big lash look. Instant volume and fullness. Smudge and wear-proof. Hypoallergenic and suitable for contact lens wearers. “Cruelty Free”.

Rimmel Scandaleyes Volume On Demand Mascara $7.99

Lash-conditioning formula delivers a smooth, clump-free finish every time. Unique brush contains wavy fibre technology, catching, loading and separating every single lash. Sweep through hard-to-reach lashes with the tapered brush shape. Layer it up for bigger, bolder volume anytime with zero clumps. Available in two shades: bold black or natural-looking brown.

Covergirl Exhibitionist Mascara $8.39

With COVERGIRL’s Exhibitionist volumizing mascara, lashes are full and defined after only one coat. Our volumizing mascara formula glides smoothly onto lashes. Get soft lashes with no flaking or smudging. “Cruelty Free”

L’Oreal Voluminous Carbon Black Volume Building Mascara $8.99

L’Oreal’s Voluminous Carbon Black Volume Building Mascara has a unique formula of panthenol and ceramide-R that builds and thickens voluptuous lashes while conditioning them, so they remain supple and healthy. An exceptionally plush brush is designed to glide on just the right amount of mascara without clumping or flaking. Non-irritating, fragrance-free formula is safe for sensitive eyes and contact wearers.

Maybelline Falsies Lash Lift Mascara $10.49

Get an instant lash lift effect from a mascara. Falsies Lash Lift from Maybelline NY delivers dramatic volume and long, lifted lashes. The double curved lifting brush and fiber-infused formula grabs lashes at the root to lift, thicken, and lengthen. No clumps, smears, or flakes, just volume that lasts all day.

Maybelline Total Temptation Mascara $10.49

Build on bold volume to create irresistibly soft, separated, and fluffy lashes coat after coat. Maybelline’s Total Temptation Mascara features a creamy and whipped formula enriched with coconut extract.

Maybelline Lash Sensational Mascara $10.99

This mascara unfolds layer upon layer of lashes for a new full-fan effect.

NYX On The Rise Volume Liftscara $11

Delivering quick-charge lift and volume in just a few strokes. Featuring an innovative applicator that¿s part rounded, part hourglass to lift you lashes up to new heights! The “curling” effect results in a far-reaching fringe so that eyes look bigger and lashes look thicker.

L’Oreal Voluminous Lash Paradise Mascara $14.77

This is the mascara for voluptuous volume and length, now with even more black pigment. Soft wavy bristle brush holds maximum formula for a dramatic volumizing charge.

MAC Extended Play Gigablack Lash Mascara $20

The breakthrough lightweight waterproof formula creates beautiful defined lashes with a petite brush. This long-wearing mascara lasts up to 16 hours, yet the washable formula removes easily with warm water thanks to an innovative thermal-sensitive technology. The unique slim-type brush reaches and grips even the tiniest hairs with an advanced lifting formula in a saturated blackest black colour. This extreme defining composition enhances length, resulting in gorgeously distinguished, out-to-there lashes.

Glossier Lash Slick Mascara $20

Curls and sculpts as it lengthens, creating a natural “baby extension” effect without clumping. Teeny-tiny fibers coat lashes from root to tip, while flexible film-forming polymers lift and lock each fiber into place.

Fenty Beauty Full Frontal Volume, Lift & Curl Mascara $24

A do-it-all mascara that is designed to expose every lash, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls.

MILK Makeup KUSH High Volume Mascara $24

A high-volume mascara formulated with heart-shaped fibers, conditioning hemp-derived cannabis seed oil, and pure pigments for an intense black finish.

NARS Climax Mascara $24

With its buildable formula and stellar brush, NARS’s Climax Mascara surrounds every lash with a lightweight coating that stays supple and soft to the touch – avoiding that unwanted “crispy” feel.

Too Faced Better Than Sex Mascara $25

An intensely black voluptuous volume mascara for the sexiest, defined, multidimensional lashes possible. 

Benefit Roller Lash Curling & Lifting Mascara $25

A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes. 

Benefit They’re Real Mascara $25

A lengthening mascara that curls, volumizes, lifts, and separates lashes for an “out-of-here” look.

Lancome Monsieur Big Mascara $25

A long-lasting, voluminous mascara with a black-boosting polymer in its pigment for 12 times more volume and up to 24 hours of wear.

Marc Jacobs Beauty Velvet Noir Major Volume Mascara $27

An ultra-volumizing mascara that delivers instant dimension for epic lashes.  

Marc Jacobs Beauty At Lash’d Lengthening And Curling Mascara $27

A long-wear, lengthening, and curling mascara for a highly defined, full-extension lash look. 

Hourglass Caution™ Extreme Lash Mascara $29

An all-in-one mascara that delivers a look of endless length, intense volume, and sky-high lift for extreme, dramatic lashes.

Hourglass Unlocked Instant Extensions Mascara $29

You can expect the longest lashes going with this new Hourglass formula. The brush easily gets through every lash, creating a defined, fanned-out appearance that stays put; it’s also a tubing mascara which means it comes off easily with water – no scrubbing needed.

Pat McGrath Labs Dark Star Volumizing Mascara $30

A gravity-defying mascara that delivers instant volume, multidimensional length, and weightless lift in a single stroke.

What are your favourite mascaras? Let me know in the comments below!

To Prime or Not To Prime? (Face)

The definition and meaning of makeup priming have changed overtime, in some cases to be more confusing. However, as a professional makeup artist, you have to know what it means to prime the face for makeup application, whether a separate primer is needed, what skin concerns you are trying to address, etc. 

While some makeup artists swear by skincare as priming alone to be just fine, others argue that a makeup artist should have a variety of primers in their kit to address specific skin concerns such as redness, dehydration, large pores, uneven skin tone, dull skin, oily or dry skin, sensitive skin, and more. 

In my opinion, moisturizer is non-negotiable, and has to be freshly applied before makeup application. Then, I carefully assess the client’s face by asking questions and gently pressing with my pinky finger to see the skin response. From there, I decide whether to apply a specific primer that would be beneficial to the client, and not just another layer.

That said, often times either one of these three techniques are used post moisturizing:

  1. On top of moisturizer, one primer is applied concentrating in a specific area, with purposes to smooth the skin, correct redness, provide a healthy glow, mattify, or further hydrate. The best example of this is using a moisturizer suitable for the client’s skin needs, with, for example, an oily T-zone being covered with a mattifying primer, but the rest of the skin left alone.
  2. On top of moisturizer, two or more primers are used to correct more than one concern on a client’s face. Same skin concerns as above, using specific primers in specific areas. 
  3. Lastly, as I mentioned in the beginning, some makeup artists feel as though the moisturizing step is enough to prepare the client’s skin for makeup, and if it’s still fresh and active – carry on with makeup application.

Here I’ve listed some great options for common skin concerns:

– Redness: Smashbox Photofinish Reduce Redness Primer
– Dryness: Fenty Beauty Pro Filt’r Hydrating Primer
– Oiliness: Fenty Beauty Pro Filt’r Mattifying Primer
– Roughness: Becca Skin Love Brighten & Blur Primer, IT Cosmetics Your Skin But Better Makeup Primer +
– To provide glow: Laura Mercier Pure Canvas Primer – Illuminating, Becca Backlight Priming Filter Face Primer
– To reduce pores: Smashbox Photofinish Pore Minimizing Primer
– To prolong the wearing time: MILK Makeup Hydrogrip Primer

If you’d like to read more about this topic I highly suggest reading the Adore Beauty article, and Allure article.

5 Beauty Tips That Make A Big Difference

1. Shave your face – removing peach fuzz allows for a smoother application of foundation and other products; it also gets rid of rough texture and dead skin cells, leaving the skin feeling renewed. Hold the skin with your fingers and genly, in short strokes, shave in the same direction as the hair grows. Follow up with a facial oil or a moisturizer for optimal results!

Get facial razors at Sephora or Amazon.

2. Apply concealer before foundation – it helps you avoid applying excessive amount of foundation because you’ve covered your major problem areas with a full coverage concealer; overall it gives a more lightweight result.

3. Moisturizer with foundation? – place some moisturizer on the back of your hand, stipple the brush in it, then apply your foundation with that brush; it sheers out the foundation for a lightweight finish and helps it blend in with your skin.

4. Matching blush tones – use the same product on your eyes, lips and cheeks to create a cohesive look. It’s quick and easy! Apply a cream blush color on your cheeks with a brush or fingers, then do the same on the eyes in the crease and lips. It provides a monotone look, both cream and powder products work for this trick.

Get multitasking plush products from MILK Makeup or Nudestix.

5. Cut your hair every 6 weeks – it provides the perfect timeframe to chop off the dead ends and leave the hair looking strong and healthy.

Do you have any tips and tricks you use regularly? Let me know in the comments below!