To Prime or Not To Prime? (Face)

The definition and meaning of makeup priming have changed overtime, in some cases to be more confusing. However, as a professional makeup artist, you have to know what it means to prime the face for makeup application, whether a separate primer is needed, what skin concerns you are trying to address, etc. 

While some makeup artists swear by skincare as priming alone to be just fine, others argue that a makeup artist should have a variety of primers in their kit to address specific skin concerns such as redness, dehydration, large pores, uneven skin tone, dull skin, oily or dry skin, sensitive skin, and more. 

In my opinion, moisturizer is non-negotiable, and has to be freshly applied before makeup application. Then, I carefully assess the client’s face by asking questions and gently pressing with my pinky finger to see the skin response. From there, I decide whether to apply a specific primer that would be beneficial to the client, and not just another layer.

That said, often times either one of these three techniques are used post moisturizing:

  1. On top of moisturizer, one primer is applied concentrating in a specific area, with purposes to smooth the skin, correct redness, provide a healthy glow, mattify, or further hydrate. The best example of this is using a moisturizer suitable for the client’s skin needs, with, for example, an oily T-zone being covered with a mattifying primer, but the rest of the skin left alone.
  2. On top of moisturizer, two or more primers are used to correct more than one concern on a client’s face. Same skin concerns as above, using specific primers in specific areas. 
  3. Lastly, as I mentioned in the beginning, some makeup artists feel as though the moisturizing step is enough to prepare the client’s skin for makeup, and if it’s still fresh and active – carry on with makeup application.

Here I’ve listed some great options for common skin concerns:

– Redness: Smashbox Photofinish Reduce Redness Primer
– Dryness: Fenty Beauty Pro Filt’r Hydrating Primer
– Oiliness: Fenty Beauty Pro Filt’r Mattifying Primer
– Roughness: Becca Skin Love Brighten & Blur Primer, IT Cosmetics Your Skin But Better Makeup Primer +
– To provide glow: Laura Mercier Pure Canvas Primer – Illuminating, Becca Backlight Priming Filter Face Primer
– To reduce pores: Smashbox Photofinish Pore Minimizing Primer
– To prolong the wearing time: MILK Makeup Hydrogrip Primer

If you’d like to read more about this topic I highly suggest reading the Adore Beauty article, and Allure article.

5 Beauty Tips That Make A Big Difference

1. Shave your face – removing peach fuzz allows for a smoother application of foundation and other products; it also gets rid of rough texture and dead skin cells, leaving the skin feeling renewed. Hold the skin with your fingers and genly, in short strokes, shave in the same direction as the hair grows. Follow up with a facial oil or a moisturizer for optimal results!

Get facial razors at Sephora or Amazon.

2. Apply concealer before foundation – it helps you avoid applying excessive amount of foundation because you’ve covered your major problem areas with a full coverage concealer; overall it gives a more lightweight result.

3. Moisturizer with foundation? – place some moisturizer on the back of your hand, stipple the brush in it, then apply your foundation with that brush; it sheers out the foundation for a lightweight finish and helps it blend in with your skin.

4. Matching blush tones – use the same product on your eyes, lips and cheeks to create a cohesive look. It’s quick and easy! Apply a cream blush color on your cheeks with a brush or fingers, then do the same on the eyes in the crease and lips. It provides a monotone look, both cream and powder products work for this trick.

Get multitasking plush products from MILK Makeup or Nudestix.

5. Cut your hair every 6 weeks – it provides the perfect timeframe to chop off the dead ends and leave the hair looking strong and healthy.

Do you have any tips and tricks you use regularly? Let me know in the comments below!