How CeraVe Became The Budget Skincare Brand Beauty Editors Go Wild For

It’s difficult to articulate exactly what makes a universally beloved beauty product, but whatever it is, skincare brand CeraVe has it. Having launched in 2006 in the US and finally arrived in the UK in 2018, few faces that have tried a CeraVe product have not liked it. Before it crossed the pond, British beauty journalists were known to return from work trips to the US towing suitcases loaded with CeraVe products. Now, it’s the fastest growing brand in health and beauty, with a total estimated retail value of over £31 million.

Over Zoom, one of the founders of the brand, Tom Allison, explains that a big clue to its success is in plain view on the utilitarian packaging. “Under the CeraVe logo, it says ‘developed by dermatologists,’” he says. “In 2004, we brought together a panel of dermatologists who are considered the world experts in ingredient formulation design and asked them what they would create were they to start a skincare brand themselves. They pointed us to ingredients called ceramides.”

At the time, skincare fell into one of two camps: so gentle it wouldn’t disrupt sensitive skin, or so thick and occlusive that skin had no option but to not dry out. Ceramides, which had been extensively researched and scientifically supported by clinical papers, offered a solution to these two extremes, and one that would work for all skin types. “If you imagine the skin is a brick wall, skin cells stack up on top of each other like bricks, and there is mortar that holds the cells together. Half of that mortar substance in skin is comprised of ceramides,” explains Allison. “Put simply, you don’t lose water through the skin cells themselves, but rather through the cracks between them – also known as barrier dysfunction.”

The CeraVe range is built on ceramides, which explains where the “Cera” in its moniker came from. The “Ve”, meanwhile, comes from MultiVesicular Emulsion (MVE), a clever delivery technology in each formula that escorts ingredients to exactly where they need to be within the skin – no mean feat given our skin is a defence machine that doesn’t let any old thing through its walls. “It delivers six times the amount of active ingredient to skin, in comparison to an identical formulation without MVE – and it’s patented and exclusive to us. [Skincare] brands that just have water as an ingredient in their dropper bottle formulations? There’s no thought into the actual delivery of the ingredients into the skin,” Allison says.

Allison and his team understand that today’s customers can see through a poor formulation. In this hyper-connected age, we are more skin-savvy, understand the specific benefits of each and every ingredient, and know what the skin needs. As a result, transparency is king. “Our product development process gives us a leg up, since the dermatologists we partner with are considered subject matter experts when it comes to ingredient and formulation designs,” says Allison. “Transparency drives trust with the consumer.” 

Since a lot of skincare now comes with a lofty price tag – and sometimes for dubious formulas – CeraVe’s affordable, efficacious (and luxurious) formulas are refreshing. All products – even the jumbo sizes – cost less than £20, with the bestselling Hydrating Cleanser a steal at £15 for a large 473ml bottle. “CeraVe delivers performance while still driving accessibility,” adds Allison. “We define accessibility in two ways: easy to find at your local store or e-commerce site, as well as value for formulation design and size of format.” Big tick on both counts. 

Since the brand puts an onus on creating a product that appeals to dermatologists – its “most important customer” – it’s not just the formulas that are important, but how easily their clients can get hold of them. If a dermatologist is to recommend a product to a client to use consistently, they need to know it’s affordable and easy to find – especially since most clients are paying to visit the dermatologist in the first place, and will often be forking out for prescriptions, too. Accessibility also comes from the fact that there is a formula for every skin type, race and age.

The brand can afford to sell its excellent formulations at a great price because it forgoes the big budget celebrity advertising and paid influencer posts that so many brands subscribe to. Instead, it lets the products speak for themselves, and ultimately, word of mouth is the biggest driver of sales. You only have to take a quick glance at TiKTok to see thousands of videos offering organic testimonials and before-and-after photographs featuring the brand’s products. “We are not making as much money as other skincare brands, and L’Oréal [which bought the brand in 2017] knows that, but it’s okay because we perform and that’s really all that matters,” says Allison.

So, what to try first from the brilliant budget brand beauty editors can’t get enough of? Well, if this article hasn’t already communicated just how brilliant the cleansers are, then it’s not done its job correctly. The Hydrating Cleanser is an excellent all-rounder that effectively and gently removes make-up and grime, leaving all skin types happy and hydrated. The recently-launched Hydrating Cream-to-Foam cleanser, meanwhile, is designed for those who like the sensation of a foaming formula, but with the sensibility of the hydrating cleanser – it uses amino acids, rather than surfactants, so won’t strip the skin like most foaming formulas do. Oily skin types will love the SA Smoothing Cleanser thanks to the 0.5 per cent concentration of salicylic acid, which gently exfoliates clogged pores. 

The rest of the range is brilliant, too. Everyone should have a Facial Moisturising Lotion in their repertoire, whether their skin is acneic, and even the Salicylic Acid Foot Cream is a must-buy.

CeraVe Hydrating Cleanser

CeraVe Hydrating Cleanser was developed with dermatologists to cleanse and refresh the skin without over-stripping it or leaving it feeling tight and dry. CeraVe Hydrating Facial Cleanser is a gentle face wash with ingredients like three essential ceramides and hyaluronic acid, to help restore the skin’s barrier and retain hydration. It also includes the patented time-release MVE Delivery Technology for all-day hydration. This non-comedogenic face wash is an effective yet non-irritating way to start off any skincare regimen for normal to dry skin.

Buy on Amazon $23

CeraVe Smoothing Cream

A salicylic acid cream is an effective way to improve skin texture by exfoliating, softening and smoothing very dry skin. From scaly skin on the legs to bumps on the backs of the arms, smooth skin starts with eliminating dead cells. The ideal cream for rough skin contains salicylic acid, lactic acid, hyaluronic acid, niacinamide and ceramides. We recommend a hypoallergenic, non-irritating moisturizer like CeraVe SA Cream for Rough & Bumpy Skin to help improve skin texture.

Buy on Well.ca $20

CeraVe Moisturising Cream

CeraVe Moisturizing Cream acts as both by effectively hydrating as it helps restore the skin’s protective barrier. Developed with dermatologists and ideal for dry and very dry skin on the face and body, this rich, non-greasy, fast-absorbing moisturizing cream features three essential ceramides, hyaluronic acid and the patented time-release MVE Delivery Technology for all-day hydration. Suitable for sensitive skin, this oil-free and fragrance-free ceramide cream also helps the skin hold on to moisture while improving its look and feel.

Buy on Amazon $8

Hydrating Cream-to-Foam Cleanser

Developed with dermatologists, CeraVe Hydrating Cream-to-Foam Cleanser begins as a cream before transforming to a soft foam when you begin to lather it on the skin with water, and effectively removes dirt and makeup without stripping the skin’s natural moisture or leaving it feeling tight and dry. This gentle, fragrance-free formula features three essential ceramides, amino acids and hyaluronic acid, which work together to help maintain the skin barrier and lock in moisture.

Buy on Amazon $18

CeraVe Smoothing Cleanser

A gentle salicylic acid cleanser can help exfoliate and smooth your skin while also effectively removing oil and dirt, sweeping away dead cells, and softening rough skin—without leaving skin feeling dry. Cleansing with CeraVe Renewing SA Cleanser, a salicylic acid cleanser enhanced with barrier-restoring ingredients like ceramides, can help keep moisture in while keeping irritants out.

Buy on Amazon $19

VOGUE article

The 13 Best Ceramide-Spiked Skincare Products To Nourish Dry Skin

Dermatologists explain why you should be adding this skin barrier-boosting ingredient to your skincare routine.

As far as skincare ingredients are concerned, ceramides are among the most worthy of opponents when it comes to battling dry skin — which, with winter rearing its head, may be something that you’re all too familiar with. Thankfully, ceramide-based products are not only a favorite among dermatologists, but are widely available at every price point.

“Ceramides are fatty acids in the skin that help to maintain the skin barrier and retain moisture and hydration,” Shereene Idriss, dermatologist of Union Square Laser Dermatology in New York City, tells Allure. “Extreme cold-weather temperatures, exposure to hot water, and dry heat can all deplete the ceramide stored in your skin,” Idriss explains. “Using products that are fortified with ceramides help to restore your skin’s barrier function and lock in moisture.”

It helps to think of ceramides as the building blocks in your skin; in addition to possessing hydration-boosting properties, they’re especially key for maintaining long-term hydration and strengthening the skin’s surface against environmental stressors. “Ceramides are found in high concentrations within cell membranes,” New York City-based dermatologist Ellen Marmur says. “They hold skin cells together on the top layer of the skin, forming a protective layer that plumps the skin and retains moisture.” With that being said, here are 13 ceramide-infused skincare products — rich moisturizers, whipped body creams, and even a hydrating toner — to treat your skin this season.

Cosrx Honey Ceramide Full Moisture Cream

A one-two punch of manuka honey and ceramides make Cosrx Honey Ceramide Full Moisture Cream a game-changer for boosting skin elasticity and protecting against irritation.

$26 (Shop Now)

Ceramedx Ultra Moisturizing Cream

Slather the emollient, rich Ceramedx Ultra Moisturizing Cream all over your body if you deal with chronic dryness. The plant-based ceramides, essential fatty acids, and hyaluronic acid instantly soothe and relieve everything from chapped elbows to cracked heels.

$18 (Shop Now)

Dr. Jart+ Ceramidin Liquid

A moisturizing toner? It almost sounds too good to be true — but leave it to Dr. Jart to gift us with this lightweight, fast-absorbing fluid that balances skin and leaves your complexion feeling supple and hydrated.

$39 (Shop Now)

Elizabeth Arden Retinol Ceramide Capsules Line Erasing Night Serum

Reduce the appearance of fine lines while treating your skin to ultimate moisture, courtesy of Elizabeth Arden’s Retinol Ceramide Capsules Line Erasing Night Serum. Each ampoule features retinol and ceramides as the two hero ingredients.

$84 (Shop Now)

First Aid Beauty Ultra Repair Cream

Winter dryness doesn’t stand a chance against the Best of Beauty-winning First Aid Beauty Ultra Repair Cream, infused with soothing colloidal oatmeal, shea butter, and ceramide 3.

$30 (Shop Now)

Mario Badescu A.H.A. & Ceramide Moisturizer

“[Ideal] for those with sensitive skin, as well as dry skin, ceramides keep the skin hydrated and supple for the cold winter months,” says Marmur, who recommends Mario Badescu’s A.H.A. & Ceramide Moisturizer to patients. Its nourishing formula won’t leave you feeling greasy and doesn’t clog pores, making it ideal for those prone to breakouts, too.

$20 (Shop Now)

Orveda Eye Unveiler 422

Looking to brighten and revitalize a tired-looking undereye area? Try a ceramide-infused eye cream, like Orveda’s über-luxe Eye Unveiler 422, which contains a potent blend of bio-identical lipids, marine enzymes, and prebiotics to rejuvenate skin.

$234 (Shop Now)

Paula’s Choice Clinical Ceramide-Enriched Firming Moisturizer

Vitamin C, retinol, and ceramides team up to turn up the glow in your complexion, in addition to providing long-lasting hydrating and firming benefits, with the Paula’s Choice Clinical Ceramide-Enriched Firming Moisturizer.

$58 (Shop Now)

SkinCeuticals Triple Lipid Restore 2:4:2

SkinCeuticals’ Triple Lipid Restore 2:4:2 won a coveted Breakthrough Award back in 2016, and it’s easy to see why: The nourishing cream moisturizes, repairs skin, and gives a plumping effect thanks to its formula, which includes 2 percent ceramides, 4 percent cholesterol, and 2 percent fatty acids. (2:4:2.)

$128 (Shop Now)

CeraVe Moisturizing Cream

The classic white tub (which took home a 2018 Best of Beauty award) is many a derm’s forever favorite for good reason. When it comes to offering lasting hydration to even the driest of skin, nothing beats the thick, hyaluronic acid-, ceramide-, and glycerin-laced cream.

$17 (Shop Now)

SkinMedica TNS Ceramide Treatment Cream

SkinMedica’s TNS Ceramide Treatment Cream is a go-to for Idriss, thanks to its peptide- and ceramide-rich formula. (Bonus: It’s a great option for treating post-procedure skin, too.)

$69 (Shop Now)

Tonymoly Master Lab Ceramide Sheet Mask

Get a quick hydration fix with Tonymoly’s Master Lab Ceramide Sheet Mask, which will leave your skin looking off-the-charts level of glow-y in 20 minutes flat.

$4 (Shop Now)

MDNA Skin The Finishing Cream

“MDNA Skin’s The Finishing Cream can be used alone or under makeup to nourish, hydrate, and impart a look of flawless illumination,” says New York City dermatologist Paul Jarrod Frank. “It moisturizes, firms, and tones skin.”

$250 (Shop Now)

ALLURE article