The rise of the celebrity beauty brand is alive and well in 2020, just in case there were any doubts. The latest example comes courtesy of Selena Gomez, in the form of color cosmetics brand Rare Beauty, which made its official debut on September 3rd. Welcome to Artist Spotlight #17 series on my blog.
Touted as a “mission-driven brand,” Rare Beauty will donate 1% of all sales, “as well as funds raised from partners” to the Rare Impact Fund, which “aims to increase access to mental health resources,” according to a press release from the brand. It has an initial goal of raising $100 million over the next decade to “help address the gaps in mental health services for underserved communities, which will make it one of the largest known funds in support of mental health from a corporate entity.”
In a statement, Gomez said: “These products aren’t about being someone else, it’s about being who you are, whether that’s rocking a full face of bold makeup or barely any makeup at all. Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful exactly as they are.”
Rare Beauty’s rather robust initial product offering includes a touch-up kit with refillable powder and blotting papers, a matte liquid eyeliner, eight shades of tinted lip balm, 12 shades of matte lip color, eight liquid highlighters, eight liquid blush shades, eight shades of a dual-ended brow pencil and gel, three tools, an illumining primer, a multi-tasking face mist and 48 shades each of both foundation and liquid concealer.
According to the brand, Gomez has had a hands-on approach to developing Rare Beauty, including product testing, design and mission. At launch, it will be available at Sephora in the U.S., Canada and Mexico, as well as Sephora inside JC Penney and at RareBeauty.com. There are plans for additional international expansion in place for 2021.
Seoul Fashion Week has come to a close, but given the endless stream of “chok chok”, “kkul-gwang”, and “glass” complexions that came down the runways, it’s only natural that the obsession around each model’s preternaturally luminous glow lingers. And because, in many instances, a Korean woman’s steadfast dedication to her skin-care regimen is inherited from her mother, it seemed like the right time to procure hand-me-down intel.
From Moon Kyu Lee’s pared-back approach, to Hoyeon Jung’s go-to calming treatment, here, six Korean models share the one tried-and-true skin-care secret they learned from their mother.
“My mom always told me to use as little product as possible. She only uses a hydrating cream and sun protection before going out. And I watch a Korean YouTube channel called Director Pi, which analyzes the composition of different types of cosmetics and finds ‘friendly’ products for your skin. I had to throw away some of my favorite products after discovering their strong chemical compositions. Now, I prefer natural ingredients and use a range of organic products from Sanoflore.”
“When I was 20, my mom told me, ‘Wash your face as soon as you come home; you have to keep your skin good while you’re young.’ After I cleanse with Aesop’s Fabulous Face Cleanser, I apply one of their creamy moisturizers as they’re great for my dry skin.”
“ ‘Skin first, makeup second!’ is what my mom has always told me, so I stick to basic [moisturizing] and only use a cleanser when I wear makeup, otherwise I’ll just use water. When my skin is irritated, I’ll use an aloe mask pack for its soothing effects.”
“One of the most important beauty tips my mom taught me is don’t cleanse your face too much, just at night. If you wash your face too much, it gets drier. Using just water in the morning is fine! At the end of the day, before I go to sleep, I use one of the cleansers from Innisfree, a very famous Korean brand, or Darphin’s Aromatic Care face oil with chamomile.”
“For my night routine, my mom always told me that I should only use one cream that perfectly suits my skin and then never touch my face after I put it on. So after I clean my face at night, I wipe it with toner, then moisturize, always using the same amount. And then when I wake up in the morning, I don’t wash my face with a cleanser, just water to clean off the leftover cream from the night before. It may feel like you didn’t wash, but it minimizes stimulation to the skin, so less possibility of emerging pimples. I love Neogen’s Code 9 Glacial Magic Pore Gel and always use a spoon to scoop it out, because I don’t want to infect the bottle.”
“My mom says, ‘If you want to have baby skin, you have to use baby-proof products!’ I know it sounds crazy, but I think about it whenever my skin is showing signs of stress. My skin has gotten more sensitive and weak since I started modeling, so I really prefer more pure, natural products. The most important thing is cleansing. I’ll use a cleansing milk or gel, gently using my fingertips to massage it into my face, circling at the cheeks, chin, and around the eyes.
If you’re a regular in the beauty sphere, then you may have heard about (or comparisons to) Bobbi Brown products: shimmer bricks, vitamin enriched face base, crushed liquid lipsticks, etc. Ring a bell? Well, there’re 75 products listed on Sephora.com for this brand, which cover every step of makeup application, including skincare and brushes.
But there’s much more to the brand than just high price tags and simple/professional packaging. Welcome to Artist Spotlight #3 series on my blog.
Brown graduated from Emerson College in Boston with a self-directed degree in theatrical makeup. In 1980, she moved to NYC to work as a professional makeup artist. Brown became known for a makeup style that included moderate and natural tones, which was a stark contrast to the bright colors used at the time.
A chance meeting with an NBC Today Show producer led to her 12-year run as a regular beauty consultant on the show. The revolutionary success of her makeup line prompted Estee Lauder to buy the company in 1995, retaining Brown as an employee. Her work has since been featured on the covers of magazines such as Elle, Vogue, Self, and Town & Country. Brown was inducted into the New jersey Hall of Fame as part of the Class of 2013. Brown served as Yahoo Beauty’s Editor-in-Chief from February 2014 to February 2016. In November 2017, Brown received the Women’s Entrepreneurship Day Pioneer Award for her work in Beauty.
In 1990, Brown worked with a chemist to come up with ten natural lipstick shades. In 1991, the ten shades debuted under the name Bobbi Brown Essentials at Bergdorf Goodman. She was expecting to sell 100 in a month but instead sold 100 in a day. The following year, she released yellow-toned foundation sticks. Estée Lauder Companies Inc. bought Bobbi Brown Essentials in 1995; Brown retained complete creative control of the makeup line. In 2007, the first freestanding Bobbi Brown Cosmetics retail store opened in Auckland, New Zealand with a makeup school in the back. In 2012, Bobbi Brown’s cosmetics were estimated to represent approximately ten percent of Estée Lauder Companies’ total sales. As of January 2014, there were approximately thirty free-standing Bobbi Brown cosmetics stores.
Why Did She Leave?
Flipping through Bobbi Brown’s latest book, Beauty from the Inside Out, you’ll notice the makeup section is all the way at the end, practically an afterthought. That’s because Brown’s newest chapter in life is more about inner beauty than outer appearance. “In all my books, there were things about how food, drinking water, and lifestyle are going to make you the best version of yourself,” (she tells SELF), but the advice was complementary to a central focus on cosmetics. This time, she wanted to go all in. “I really tried to talk my publisher into letting me do a full-on health and wellness book,” she says. “We had to compromise and put some makeup in the back of the book.”
At the end of 2016, Brown announced that she was leaving her namesake makeup brand. To say beauty industry insiders were shocked would be an understatement. After two decades as the first and last name in makeup for many women, Brown had expanded her presence even more in recent years. She served as the editor-in-chief of Yahoo Beauty’s ambitious editorial relaunch in 2014 and still found time to for a personal blog, Everything Bobbi, where she gave readers an inside look at the inspiration behind her product launches, as well as her sartorial favorites.
But behind the scenes, Brown’s mood was shifting. Makeup no longer felt to her like the be-all-end-all of beauty, and the trends of the day were starting to wear her down. “It was not an overnight decision,” she says. “I was able to move into something I believe in 100 percent and not have to argue with people about another contour palette that I refuse to do.” As of January 1, 2017, Brown officially stepped away from her role as chief creative officer of the brand, her name the only remnant of her influence.