What “Green” Means In The Natural Beauty Industry

“Clean.” “Green.” “Natural.” For planet-conscious beauty consumers, these words can have a strong gravitational pull. But dear global citizens: The secret to saving our reefs and oceans, our forests and trees, is to do so with actions, not words. It all starts with your routine. Some actions can be small (don’t buy a new moisturizer until you’ve depleted the one you have). Some are big (seek out biodegradable or recyclable packages, or skip plastic packaging entirely). And some actions, of course, don’t rest with you, but with beauty companies. (Screaming into the void: Will anyone ever develop a truly earth-friendly mascara? Read on for intel.)

Ultimately, words like “clean,” “green,” and “natural” often have little to do with the buzzword we should really be focused on: “sustainable.” It’s the umbrella term for products that protect the planet’s resources, and the idea can seem, rather ironically, unsustainable. That’s precisely why we went straight to the women who are making a concerted effort, every day, in their own ways, to reduce their impact on the earth. They’re environmentalists, business owners, makeup artists — and they’re all unapologetic beauty enthusiasts.

The Environmentalist: Amber Jackson

NEW YORK, NY – APRIL 22: Marine Scientists and Conservationists Amber Jackson and Emily Callahan pose with their award at Tribeca Disruptive Innovation Awards – 2016 Tribeca Film Festival at BMCC John Zuccotti Theater on April 22, 2016 in New York City. (Photo by Robin Marchant/Getty Images for Tribeca Film Festival)

After earning her master’s degree at Scripps Institution of Oceanography, Jackson (and her classmate Emily Hazelwood) founded Blue Latitudes, an environmental consulting firm that helps energy companies determine whether decommissioned offshore-drilling structures can be turned into artificial reefs. She practically lives in the elements, which dictates her beauty regimen.

Protect everything. “Being on boats and offshore diving, we need to make sure that we keep up with our sunscreen but always use formulas that aren’t going to run off our skin and into the water column, and contaminate reefs and fish species. I like Badger Balm — it’s zinc-based. I’m a very fair redhead with freckles, so it’s super important for me to have protection, and this formula stays on in the water.”

Think micro impact. “Some of the biggest problems in our oceans are microplastics, like the microbeads in face scrubs.” The U.S. banned plastic microbeads in 2017, but there’s no way to know if every company has adhered to the ban. So avoid products with these P’s: polyethylene, polypropylene, polyethylene terephthalate, and polymethyl methacrylate. “Those get washed down the drain, are consumed by fish, and then bioaccumulate, so you eat that plastic yourself. I love to exfoliate, and I use an Origins scrub that uses nutshells.”

Travel lightly. “We carry our own reusable bottles that we fill at home and forgo the disposable hotel options.”

The Advocate: Kathryn Kellogg

The author of 101 Ways to Go Zero Waste, Kellogg began chronicling her experience with reducing her trash and recycling output — down to nothing — on her blog GoingZeroWaste. “Living a zero-waste lifestyle encompasses so much more than just ‘Don’t throw it away,’ ” she says. “It means not wasting water and not wasting food.”

Eliminate the middleman. “I put toner in an upcycled spray bottle so that I don’t waste the product by having it absorb into a disposable pad. I just spray it directly on my skin.”

Consume wisely. “I like the ‘one in, one out’ rule. If I want a new face mask or eyeliner, I cannot buy it until I am out of what I have. Also, ask questions of the people you’re buying from. I buy some of my beauty products at farmers markets, and it’s been empowering to be like, ‘I love your product and want to try it, but I don’t use plastic. Can I get it without that?’ So many times they’re willing to accommodate.”

Be realistic. “There are very few options for completely plastic-free mascara, aside from a couple of brands that make cake mascara, like Bésame. It’s also hard to find a zero-waste alternative for sunscreen. I wear Marie Veronique tinted facial sunscreen as my foundation. It comes in a glass bottle, and I upcycle the bottles. I put homemade hand sanitizer in them — half vodka, half water — and keep that in my bag.”

Be proactive. “We should be doing more work with businesses and emailing our government representatives to get larger systemic changes passed, like the Safe Cosmetics and Personal Products Act.”

The Business Owner: Cindy DiPrima Morisse

As co-founder of the all-things-natural-beauty destination store CAP Beauty, DiPrima Morisse spends much of her days analyzing (and reassessing) which products are worth space in her business — and in her life.

Cut yourself some slack. “Any company that’s shipping is creating some waste and pollution. The best thing we can do is to work with vendors who are prioritizing the same things we are and making sure that their practices are not creating too much stress on the environment.”

Shop smarter. “We encourage our customers to choose thoughtfully. We always say, ‘If you’ve got products in your cabinet that have been sitting there for a year, you’re not using them, and you need to simplify. Find products you love and use. Be an editor.’ We aim to deliver a streamlined collection so you’re not overbuying. We encourage customers to try things. [But] it’s more about a trusted arsenal than constant consumerism.”

Be charitable. “I have a sizable beauty cabinet because of testing for the store. Sometimes there can be a moment when it’s like, ‘I’m not going to get to that.’ There are a few charities that collect beauty products. A favorite of mine is Woman to Woman, which supports women with gynecological cancer at Mount Sinai Hospital in New York City.”

The Makeup Artist: Katey Denno

She regularly paints the famous faces of Amber Heard and Felicity Jones and has been committed to green, no-waste beauty for the past decade. “I started in this industry as the only person who was really serious about green beauty. And everyone was like, ‘That is never going to fly.’ And little by little, everything changed. A lot of actresses are still like, ‘As long as you make me look good, that’s all I care about,’ but there are some that are now die-hard fans of clean beauty.”

Give new life. “I have friends who make candles, and I give them face-mask pots. I store Q-tips in reused cream pots, or use them as flower vases. I save empty RMS pots and give them to clients for their red-carpet bags. If I’ve mixed a lipstick for them, I’ll take a scraping and put it in there.”

Glitz it up. Aether Beauty has an eye shadow palette. The pigment is intense, and the shimmer is fine. It’s not big chunks of glitter, which a lot of green products have had.”

Know your limits. “I do make compromises, like with Beautyblenders, because I have yet to find anything sustainable that re-creates that texture that I can get on skin.”

Food for Thought

What good is a recyclable plastic bottle if it still ends up in a landfill? Tina Hedges, a former Estée Lauder and L’Oréal executive, asked herself that when she created LOLI Beauty. Hedges sells raw balms, powders, and elixirs derived from organic food waste (like pressed plum seed that would have been disposed of after the fruit was harvested) and packages them in recyclable glass containers that she encourages consumers to upcycle for food storage.

The products are waterless (water is a filler ingredient that just creates extra weight to ship), and can be used alone or mixed to expand their versatility — her face powder, for example, can become a scrub or a mask. “I would like the entire experience to be circular zero-waste,” says Hedges, who is now working on refillable packaging and going entirely compostable.

ALLURE article

The 18 Best Lip Masks For A Softer, Smoother Pout

These days, masks are as ubiquitous as hair tools and CBD-spiked skin care. Not surprisingly then, there’s been an influx of options hitting the mask market made specifically for your lips. Ahead, find 18 amazing lip masks of every variety — balms, gels, and sheets. Slather them on while you sleep, mid-commute, or before swiping on a bold lip you need to last all night. Get ready for smoother, softer-looking lips.

Summer Fridays Lip Butter Balm

Summer Fridays’ Lip Butter Balm isn’t technically called a mask, but it sure feels like one. The ultra-rich consistency coats lips in a blanket of soothing butters, including shea and murumuru, which are known to nourish dry skin. It also contains vegan waxes that make the formula extra thick and satisfying to use — especially if you’re struggling with severely dry or cracked lips. The subtle vanilla flavor definitely doesn’t hurt either.

$22 (Shop Now)

Tarte’s Sea Jelly Glaze Anytime Lip Mask

Available in three lip-enhancing hues, Tarte’s Sea Jelly Glaze Anytime Lip Mask is perfect for anyone who loves a little tint to their lips. Infused with hyaluronic acid to quench dry lips, along with avocado, jojoba, and argan oils to lock in moisture, it leaves lip supple, soft, and smelling sweet.

$14 (Shop Now)

Milk Makeup Melatonin Overnight Lip Mask

Milk Makeup’s Melatonin Overnight Lip Mask features hyaluronic acid and a blend of goji, acai, blueberry, and blackberry extracts for their powerful antioxidant benefits. It not only smells sublime, but makes lips look plumper, softer, and smoother after just one use.

$22 (Shop Now)

Henné Organics Lip Mask

Henné’s Organics Lip Mask is made with ultra-nourishing oils like rosehip, avocado, sweet orange peel, and jojoba (that’s four of many) and comes from a brand fully devoted to lip care, so you know it’s legit. Its light, citrus-and-vanilla scent sends it over the edge. The best part? Leave it on as you choose — lip masks like this one don’t have a limit since their sole purpose is to soothe, plump, and moisturize.

$37 (Shop Now)

Sara Happ The Sweet Clay Lip Mask

Sara Happ is renowned for her sublime lip treatments and The Sweet Clay Lip Mask is no exception. Comprised of deep-cleansing bentonite clay, nourishing shea butter, and an Ayurvedic herb known as Swertiamarin sourced from the Himalayas, this mask means business. Its bubblegum-pink hue will makes your lips look like you’ve caked them in icing while you wear it, but that’s a bonus if you ask me. Apply it weekly — or nightly — for soft and supple lips that appear visibly smoother after one use.

$32 (Shop Now)

Bite Beauty Agave Lip Mask

Thick, luxurious, and super hydrating, this clear, jelly-like balm is like a deep conditioning treatment for your lips: Agave nectar and lanolin provide a dose of long-lasting moisture, while a hefty dose of antioxidants (literally three times the amount found in a serving of red wine) protect your pout from the elements. It’s best worn as an overnight mask, but the formula also comes in two super-pretty sheer, glossy shades (a gold-flecked rose and a cool, pinkish red) for daytime wear.

$26 (Shop Now)

Klavuu Nourishing Care Lip Sleeping Pack

Klavuu’s Nourishing Care Lip Sleeping Pack comes highly recommended by Allure’s digital reporter Devon Abelman, who lauds it for its weightless formula and ability to bring dry, dehydrated lips back to a happy and balanced state. Enriched with avocado, sweet almond, and apricot seed oils, this Korean beauty treatment leaves lips looking and feeling instantly more moisturized after a mere five minutes.

$15 (Shop Now)

Burt’s Bees Lip Treatment Lip Mask

For less than a Lincoln you can score the Burt’s Bees Lip Treatment Lip Mask, which soothes and hydrates with meadowfoam and sweet almond oils. It’s also 100 percent natural for those of you who prefer a green option.

$3 (Shop Now)

Laneige Lip Sleeping Mask

Laneige’s Lip Sleeping Mask is an all-time Allure editor favorite. Its über-thick formula falls somewhere between a balm and a cream, and works its magic by slowly melting into your lips overnight. Come morning, lips look and feel soft, bouncy, and supple as ever. It also comes in a vanilla version, if that’s more up your alley.

$20 (Shop Now)

Jouer Overnight Conditioning & Repairing Lip Mask

While Jouer isn’t typically known for skin-care offerings, its new Overnight Conditioning & Repairing Lip Mask is a true standout I couldn’t not mention. Jam-packed with ingredients like vitamin E, shea butter, and jojoba oil, as well as hyaluronic acid to help lock in moisture, lips feel quenched for days after using it. Leave it on while you snooze for kitten-soft lips when you wake — or use in place of an ultra-thick balm for the ultimate luxury lip-care experience.

$20 (Shop Now)

KNC Beauty All Natural Collagen Infused Lip Mask

KNC Beauty’s All Natural Collagen Infused Lip Mask contains vitamin E, rose oil, and hydrating cherry extract to help plump fine lines and deeply moisturize the lips. You might remember Emma Stone’s pre-Globes selfie wearing the jelly-like lip patch, which was recommended by her makeup artist Rachel Goodwin, in order to prep the actor’s lips for the big night. Needless to say, if it’s approved by Emma and her MUA, you can bet it won’t be a letdown.

$40 for 10 masks (Shop Now)

Patchology FlashPatch Lip Gels

Patchology’s FlashPatch Lip Gels are similar to that of KNC’s in that they adhere to your lips, feel cool to the touch, and look slightly sheet mask-esque. The biodegradable patches feature soothing green tea extract, redness-reducing niacinamide, and peptides to help enhance elasticity and promote collagen production.

$50 for 24 patches (Shop Now)

Flower Beauty Petal Pout Lip Mask

Flower Beauty’s Petal Pout Lip Mask, which just launched, is already a fast favorite. It’s portable, affordable, and, most importantly, infused with decadent mango and coconut butters to repair chapped and flaking lips.

$10 (Shop Now)

Clinique Pep-Start Pout Restoring Night Mask

Clinique’s Pep-Start Pout Restoring Night Mask not only comes in this unarguably cute, millennial-pink tube, but it also works like a charm on winter-worn lips. Moisturizing ingredients, like murumuru seed butter, hydrogenated castor oil, and sea whip extract go the extra mile to hydrate and simultaneously plump lips while you sleep.

$18 (Shop Now)

Kiehl’s Buttermask for Lips

Kiehl’s Buttermask for Lips is as delicious as its name implies. Chock full of nourishing ingredients like mango butter, coconut oil, and cocoa, with a creamy (not sticky!) consistency, it’s worth the splurge. Blanket your lips with a hefty coat of the stuff before bed and come morning, you’ll wake with supple, hydrated lips.

$26 (Shop Now)

Kaplan MD Perfect Pout Duo

Kaplan MD’s Perfect Pout Duo feels like a dream on lips. The pillow-like balm is whipped to a dreamy, gel-cream consistency and is made of reparative ingredients like seabuckthorn berry extract and sunflower seed wax to nourish lips while you snooze.

$24 (Shop Now)

Starskin DreamKiss Plumping and Hydrating Bio-Cellulose Lip Mask

Starskin’s DreamKiss Plumping and Hydrating Bio-Cellulose Lip Mask utilizes an innovative, coconut juice-derived, bio-cellulose technology that adheres to the lips seamlessly and feels similar in texture to Tatcha’s Luminous Dewy Skin Sheet Mask. Each one is submerged in a tropical-scented bath, which leaves lips looking and feeling juicier after just 15 minutes.

$10 (Shop Now)

111Skin Meso Infusion Lip Mask and Plumping Duo

Before you scoff at the price of 111Skin Meso Infusion Lip Mask and Plumping Duo, allow me to explain why it’s worth the hefty price tag. For starters, the tiniest amount goes a long way (we’re talking the size of a pea or less here). It has also been scientifically tested (and proven effective) to give the illusion of having thicker, suppler lips after just a few uses. What’s more: It contains exfoliating ingredients, like lemon and orange peel oils, which naturally shed the top layer of skin to create an even-toned, softer surface.

$150 (Shop Now)

ALLURE article

This Is The Single, Does-It-All Product You Need For A Healthy Winter Glow

After an easy way to pep up tired, pale winter skin? Look no further than a stealthily-applied cream blush. Ideal for those whose skin demands some colour each morning (the many, not the few), a hit of creamy pink, berry or red can overhaul the face, and make skin look healthier in less than 10 seconds.

Glossier knows its way around a fantastic cream blush, having launched its bestselling Cloud Paints in 2017. Inspired by New York sunsets, there is a shade for everyone, from Dusk to Storm. In the short time they’ve existed, the blushes have already become cult, adored by everyone from teenage beauty fans to pro makeup artists. And now the brand has expanded the shade range to include two more hues: Eve and Spark.

“Eve is a mulberry, deep burgundy red which is gorgeous on darker skin tones,” explains Celia Burton, European makeup artist for Glossier. “Used really lightly, it creates a wine-stain finish and looks beautiful on brunettes. Meanwhile, Spark is a vibrant, poppy-orange red which gives a warm glow.”

Both shades are your ticket to a warm, healthy flush this autumn, and can, Burton points out, be used all over the face. “They’re multi-faceted, rather genius, products. A little goes a long way, so after you’ve applied to your cheeks, you can use the leftovers on lips and eyes.” For the makeup equivalent of a winter warmer, pat excess product onto the bridge of the nose – it will make you look like you’ve spent a week in the sun. Or, Burton says, mix the new Spark or original shade Dawn into a cream or liquid bronzer, for a naturally bronzed flush.

She’s a fan of using the fingers, which helps to control how much product you get out of the Cloud Paint tube and offers an easy way to apply it on the go. However, “If you’ve got the luxury of time, use a brush – it’s a nice way to diffuse the colour and really blend the product out, creating that lovely puff of colour that Cloud Paint creates so well.”

Shop Here $22

VOGUE article

The Best Natural and Organic Makeup Brands That Makeup Artists Actually Use

As many of us become more conscious of what we’re putting in our bodies and what we’re putting our bodies through, we’re also becoming more aware of what we’re putting on our bodies. While the performance of natural makeup used to pale in comparison to products from our favorite makeup counters, there are many natural makeup brands creating products that are richly pigmented, apply beautifully, and wear as well as their more synthetic competitors. You may already be using some of them and don’t even know they’re all-natural.

But before I get into industry favourites, let’s get one thing straight: “Natural” doesn’t automatically mean a product is better or safer for you, as the FDA has nebulous criteria on just what constitutes a natural product (“natural” isn’t regulated for cosmetics, so it can be used purely as a marketing term). “There is no real definition of ‘natural’ in the U.S. beauty industry,” says cosmetic chemist Ginger King. “As long as the bulk of your material is natural, you can say ‘natural-based.’ There is no regulation. The true naturals have seals like COSMOS Natural or Ecocert — European organizations that allow up to 5 percent synthetics.”

The FDA does not have a definition for the term “organic,” either, as it is not defined by either the Federal Food, Drug, and Cosmetic Act or the Fair Packaging and Labeling Act, which they use as guidelines. “‘Organic’ usually means USDA-certified food grades. There are limited numbers of products you can make to be classified as organic green,” King says.

“‘Clean beauty’ is a much better term for the consumer as the products are non-toxic and still effective,” says King. “‘Non-toxic’ means free from undesirable ingredients listed by the Environmental Working Group. This is better than claiming ‘natural’ or ‘organic’ as they are products that perform without compromising safety. People want natural because they assume natural ingredients are safe, which is not necessarily the case. They also may not be as effective as synthetic materials.”

This brings me to another point: An ingredient might be natural or organic, but that doesn’t mean that there’s no chance you’ll have an adverse or allergic reaction to it, so it’s important to be aware of what you’re using and how your body responds.

Thanks to growing consumer concern and education, we’re definitely seeing an uptick in the use of the phrase “clean beauty.” Last year, for example, Sephora announced the launch of Clean at Sephora, the company’s new category that clearly establishes which of their products are formulated without controversial ingredients. Those that meet Sephora’s ingredients guidelines are deemed “clean” and receive the retailer’s Clean at Sephora seal.

Ingredients aside, one of the benefits of using natural products is that many, if not all, ingredients are ethically sourced and cruelty-free. As consumers, it’s never been more important to prioritize what we want in our makeup, and our money talks. These days there’s a clean option to switch out every product in your makeup routine, so it’s never been easier to avoid controversial ingredients.

But I also wanted to help you sort out your options. The following products have received high marks from professional makeup artists — who have seen and used it all — so you can start cleaning up your cosmetics bag.

ILIA Beauty

Ilia Beauty is focused on creating clean, pure products with organic bio-active botanicals that nourish skin as they wear. From lipstick to eye shadow and multiple base products, Ilia’s products give you a luxurious feel, look, and wear, while being some of the cleanest makeup you can use.

Puckey is a huge fan of the brand, spotlighting many of its products. “I love how smooth the Fade Into You Powder feels and how it really disappears on the skin. The Illuminators come in three shades that work for a variety of skin tones. I like that it comes in a stick form for easy application.”

“I love the Beauty Essential Shadow Palette in Prima, which has four great, neutral, everyday shades, including my favourite beige shade, and the Satin Cream Lip Crayons have a semi-matte finish and are all super easy to apply,” he adds, calling out the deep, burgundy shade 99 Balloons as a favorite.

(Shop Now)

100% Pure Beauty

100% Pure Beauty has a full collection of skin care, makeup, hair, and body products, all made with natural ingredients. The brand is serious about the way it sources its ingredients, too, using a strict methodology to determine and confirm that its products contain no synthetic ingredients. In the past, I’ve been a big fan of its Coffee Bean Caffeine Eye Cream, and I love that its foundations are available in a wide range of shades.

Makeup artist Benjamin Puckey is a big fan of the brand’s lipsticks, telling Allure “100% Pure Cocoa Butter Matte Lipsticks come in such beautiful, bold, matte shades that you forget you’re working with a natural brand.”

He calls out the shade Sonora Red as one that “really packs a punch.”

(Shop Now)

Kosas

Each Kosas product is made with active botanicals and balanced with safe synthetics, giving you luxury formulas, beautiful pigments that flatter a multitude of skin tones, and they all look as good as they feel. The beautiful face duos are available in both cream and powder formulas, each including a blush and an illuminator that complement each other and boost your face’s luminosity and glow.

The lipsticks are also not to be missed. Puckey tells Allure, “Kosas has a line of all-natural lipsticks in super chic black packaging. Rosewater (a dusky rose) and Thrillest (bright poppy red) are my favorites.”

(Shop Now)

Bite Beauty

Did you know that Bite Beauty is natural and organic? I always forget. These luxe lipsticks are made with 12 different oils, as well as while pearl, silk, red wine, and organic butters; the result is a lipstick that’s incredibly creamy and hydrating, long-wearing and even has benefits from antioxidants for a product that’s actually good for your lips.

“No one does the range of bold color options in the right creamy/waxy base the way Bite does,” makeup artist Katey Denno explains. “They also make a lot of corresponding lip liners, which, until they filled it, had been a big hole in the marketplace.”

(Shop Now)

Tower 28 Beauty

Newer to the natural scene, Tower 28 Beauty is becoming a fast favorite among makeup artists, beauty editors, and influencers alike. The whimsical packaging, quality ingredients, and vegan and cruelty-free promise are just a few of many reasons to love this L.A.-based brand, which prides itself on making products suitable for ultra-sensitive skin types. In fact, it’s tagline is #ItsOkayToBeSensitive, which is pretty clever if you ask me.

“Their products are so good for sensitive skin!” says makeup artist Robin Black, who battles rosacea. “I love their SOS Face Spray, cream blushes, and highlighters, and their cheek and lip products are getting lots of buzz for good reason. They’re so pretty on and so easy to use.”

(Shop Now)

Lilah B. 

One of the innovators of the now popular and chic swivel compact, Lilah B. is all about creating simple, multipurpose beauty products with clean formulas. Without gluten, sulfates, or parabens, and packed with aloe and botanicals, these products take to skin beautifully, feel luxurious and nourishing, and look amazing on your face and on your vanity.

(Shop Now)

Juice Beauty

Juice Beauty takes special care to ensure that its ingredients are certified organic so that no toxins, pesticides, synthetics, or fertilizers make it into its products. Starting with a base of organic botanical juice (hence the name), without any petroleum fillers or added water, each product is packed with antioxidants and concentrated skin-care benefits.

Denno is especially a fan of the Juice Boost Illuminator + Bronzer Duo. “Finely micronized shimmer particles add the perfect amount of highlight, no matter what your skin tone. [It] can be used directly on all areas you highlight: cheeks, Cupid’s bow, bridge of the nose, inner-eye corner, lid, clavicle, shoulders, or can be mixed into foundation to give an overall more glowy look,” she suggests.

“This stuff is unlike any other green beauty highlight product in that it dries completely (and quickly).”

(Shop Now)

Lawless

The Lawless tagline is “Clean AF,” and the brand means it. Its liquid lipsticks are formulated without carcinogenic, toxic, hormone- or endocrine-disrupting ingredients. If people ingest up to five pounds of cosmetic chemicals every year, Lawless is trying to make sure that its products — that you put directly on your mouth and skin — are as safe as possible.

(Shop Now)

RMS Beauty

Stemming from the founder’s own need for clean-beauty products free of toxic chemicals and metals, RMS Beauty is a line of ultra-luxurious, pared-down multitaskers that have become favorites in the industry. It’s a bit like a grown-up Glossier, with rich formulas, bright colors, and twinkling shimmers that make a welcome addition to any beauty routine, no matter how simple or complex it may be.

The line’s hero product is the Living Luminizer, a highlighter in a pot, that you tap onto the high points of your face, as you do, for a glow that is equal parts natural and ethereal. It pairs well with any product you put it on top of (or under) and wears like it’s a part of you.

(Shop Now)

Milk Makeup

Since it’s inception in 2014, Milk Makeup has become a major power player in the vegan and cruelty-free beauty category. With innovative products that are as pretty and fun to use as they are effective, it’s easy to see why so many people adore the brand. Speaking of which, makeup artist Quinn Murphy, who works with stars like Kristen Bell, Julianne Moore, and Karlie Kloss — among myriad others — tells Allure it’s one of his top-favorite natural beauty brands. If you’ve yet to try anything from Milk, the Hydro Grip PrimerKush Mascara, and Glow Oils (pictured above) are all great products to start with.

(Shop Now)

Beautycounter

With a tagline like #BetterBeauty, Beautycounter strives to use only the safest ingredients possible and none of the nasties. It even has what it calls “The Never List,” which includes harsh chemicals, dangerous preservatives like formaldehyde, and synthetic flavors and fragrances. The brand offers makeup, skin-care, and bath and body products, as well as an array of kits for men, babies, and traveling. Schlip is especially partial to its eye makeup products — specifically, the Velvet Eyeshadow Palette, which is a best-seller and excellent for creating a wide range of natural, everyday looks.

(Shop Now)

Rituel De Fille

Founded by three sisters in Los Angeles, Rituel De Fille is known for its witchy aesthetic and magic-inspired formulas. “They have amazing products with minimal ingredients and really interesting colors,” says Black, who’s a huge fan of the brand. “Standouts are the Eye Soots, but the lip and skin products are also great… they hold up well on camera, too, so perfect for Zooming!”

If you love cream-based products, you can’t go wrong with any of its Inner Glow Créme Pigments or Enchanted Lip Sheers, both of which come in a variety of mesmerizing shades that suit most skin tones.

(Shop Now)

ALLURE article

Zendaya On The Secret To Perfect Brows And The Skincare Step She Never Skips

On skincare rules

I never skip moisturizer – I feel like my face would just crack in half. Also, I do not sleep with make-up on. That’s a big rule. But overall, I really enjoy the process of skincare. It’s one of my many obsessions. Even though I tend to keep the routine basic, I try new products all the time and I enjoy the ritual [of it]. Sometimes it’s fun to treat yourself with a little facial before bed. I’ll incorporate different serums every now and then. I think it’s good to switch up your skincare so that your skin doesn’t get too used to it. My products always seem more effective after I’ve left them for a bit and come back.

On how she wakes up

I usually wake up to my dog and, unfortunately, go right to checking my phone. It’s a habit I’d like to break.

On the products she can’t live without

Concealer, because if you have a good concealer you can just tap it over problem areas and you’re good. That, and some kind of brow product, whether it’s a tinted brow gel or a brow pencil. I love my brows. Somehow they change your whole face. I’ve let mine grow out, and with different brow products I can change the shape and opaqueness. It’s so interesting how doing that can really change your whole look. 

On her biggest beauty risk

Every time I step on the red carpet, it’s a risk. We always do something risky.

On make-up free vs full glam

It’s day to day. Like most people, I don’t have time to go full beat all the time. So there are some times where I just chill. For events, my stylist Law and I like to create characters, and so my make-up will depend on what character I am that evening. For example, for the last Met Gala, we did a Joan of Arc reference. We added a little extra blush, because we wanted the look to remind people of an old Victorian painting with the rosy cheeks. 

Another year I had this giant dress, and dewy make-up and lashes — the whole thing. At the last minute, I looked up, and was like, “Something’s not right.” I took off the fake lashes, and I added extra gloss to my lips. But I still needed something. So I put on this bright, red-orange lipstick, and it was perfect. It was one of those things where it’s like, “Hmm, something’s just off … who is this character? I haven’t found her yet.” I like to figure it out as I go.

On her hair

I like to wear my hair natural. My natural curl pattern came back after I stopped putting heat on my hair so I try to just embrace [what I have] while learning to care for my natural hair.

On fragrance

Spraying perfume is the final step to polish off getting ready. If you’re like me and attach memories to scents, the right fragrance can bring a lot of joy. I always just do the old spray-and-walk-into-it technique.

On make-up looks

I’m a sucker for classic neutral tones, you know, just browns. They’re easier to blend, for one thing – you don’t have to be so precise. If you make a mistake, you can just add some more, no big deal. All that said, I do love a yellow eyeshadow! Or a very yellow-gold. I also appreciate a plain red lip, with nothing else on the eye or just a little mascara. When you find the right red, that can change everything, you know? It’s got to be bright enough, deep enough, not too blue, not too this, not too that. I usually just go for a simple matte red. 

On doing her own make-up

Once I started working with make-up artists, I’d just watch them. If I liked the way someone did my eyebrows, I’d just watch how they did it and try it a home. Over time, learning to do my make-up became about taking different techniques and products from people I liked and putting them into my Rolodex. Then it was a matter of trial and error. I’d go out on the red carpet and later look at photos. Sometimes, I’d be like, “Ooh, I look like a ghost,” so then I’d fix it the next time around. It’s really about trying, failing, and trying again.

I pretty much do all my own make-up for events now. It’s very therapeutic for me, especially if I’m ever stressed out before a press junket or a big event. There’s something about taking that time to just be with yourself that I find very relaxing.

On her go-to confidence booster

I go to work – I love working. That’s where I feel the most powerful and in my essence.

On spa treatments

I love a good massage, but the problem is most massage therapists don’t apply enough pressure! People think I’m going to break in half. I’m like, you’ve got to do a little bit more than that, you know?

On her personal mantra

I don’t know if I have a specific personal mantra, but I do think it’s important to live with a sense of gratitude. You can’t ever have more if you don’t appreciate what you have. I always try to list the things that I am thankful for and take a moment to appreciate those things. That act helps put everything into perspective.

VOGUE article

The Best Glossier Products Actually Worth Your Money

If there’s one brand that’s proved it’s worth the hype, it’s Glossier. Basically every new launch immediately lands on top of the best Glossier products charts. It’s not hard to see why: Glossier is a master class in brand identity (see: its millennial pink packaging, “G” merch, and dreamy but realistic ads), it’s perfected the art of the no-makeup makeup look, and it’s got a fanbase so loyal that shoppers will patiently wait (often out the door of its showrooms) to get their hands on whatever just hit the shelves.

But just like with anything that seems too good to be true, those who aren’t fully aboard the Glossier train often wonder whether its products are actually worth it. Does Boy Brow really transform your eyebrows in few single swipes? Is Cloud Paint seriously as good as its painfully cute tube would lead you to believe? Do the Body Hero products actually feel as divine as they look in the ads? If the Glossier reviews ahead have anything to say, the answer is a resounding yes.

Scroll on for GLAMOUR’s honest Glossier reviews to see what’s absolutely worth spending your money on.

Glossier Boy Brow

There’s a reason this product is Glossier’s top seller (and inspiration for so many copycats): It’s awesome. I love everything about it—its tiny tube, its teeny brush that separates and grooms so well, its super-sticky, nonflaky, semiwaxy formula that holds hairs in place for days. Even better, Glossier finally expanded its shade range to include an auburn shade for redheads like me. —Lindsay Schallon, senior beauty editor

Buy on their website $20

Glossier Stretch Concealer

Everyone says the last thing they want in a concealer is cakey-ness. Having makeup visibly settle into the fine lines we all have isn’t cute and defeats the purpose, for me, of wearing makeup to begin with. What I love about Glossier’s Stretch Concealer is its texture. It’s so lightweight and dewy that it’s almost impossible for it to cake up. I started using it not just under my eyes to cover circles but also on my eyelids to give my face a more pulled-together look, as well as to cover redness under my nose and at the corners of my mouth. It looks super natural—some might say too natural if ultra-full coverage is the goal—but it works wonders for me when I don’t feel like a full face of foundation and want a light glow while still hiding my skin issues. —Perrie Samotin, digital director

Buy on their website $22

Glossier Balm Dotcom

I don’t always wear makeup—but I will wear lip balm, which is why the Balm Dot Com formula is so appealing to me. It’s light and moisturizing without being sticky, but is tinted in these gorgeous shades that make it seem like I tried. Cherry is my go-to color, but honestly, you can’t go wrong with any of them. —Shanna Shipin, commerce editor

Buy on their website $15

Glossier Lash Slick Mascara

I love how the Lash Slick formula goes on evenly and the brush “combs” so each lash is accentuated. I also appreciate that the tiny fibers add oomph without turning my lashes into spider legs. Whereas other mascaras go on wet and immediately leave dotted marks below my brows, Lash Slick magically stays put—from the moment I put it on until I wash it off at night. I was nervous, since it’s water-resistant, not waterproof, but I’m happy to report that it doesn’t flake or smudge. —Kimberly Fusaro, branded content director

Buy on their website $20

Glossier Milky Jelly Cleanser

I’ve been a fan of Glossier since day one, and most of its products have made their way into my daily routine (hi, Boy Brow!). But my love runs deepest for its Milky Jelly Conditioning Face Wash. The texture is unique—the only way I can describe it is cushiony—and it never leaves my skin feeling tight or stripped. I use it in the morning on dry skin and at night after an oil cleanser or micellar water to remove makeup. The smell is incredible: It’s like roses and lipstick, but it’s subtle enough not to irritate my sensitive skin. I will always have a bottle in my bathroom because it works, and it honestly just makes me happy when I use it, which is what beauty is all about. —Bella Cacciatore, beauty assistant

Buy on their website $11+ (various sizes)

Glossier Futuredew 

Normally I’d roll my eyes at anything being called “aesthetic skin care”—meaning, a product that imparts skin-care benefits but also looks incredible on—but that’s exactly what this oil-serum hybrid is, and the glow it gives your face is impossible to scoff at. Futuredew gets its skin-glistening magic from light-reflecting minerals, but it’s also got all the things you’d look for in a great hydrating serum: jojoba, grape seed, evening primrose, and rosehip oils, along with squalane to help lock in moisture. The number of compliments I’ve gotten on my skin has increased tenfold since I’ve started using it. No lie. —L.S.

Buy on their website $30

Glossier Pro Tip Liquid Eyeliner

I won’t lie: When I first tested this by drawing swatches on my hand, I was unimpressed by the pigment payoff. But when I tried it on my eyes, I realized that’s where it’s magic comes to life. The buildable formula makes the whole experience less high-stakes. If your line goes awry, it’s fine, because it isn’t intense dark black until you draw a few layers. This means less of a heart attack for those who haven’t mastered a cat eye and more versatility from day to night. The brush tip is superthin and glides along your lash line for a subtle vibe that feels very Glossier, and the control is top-notch! When I washed my hands, the swatches didn’t budge. —Erin Parker, commerce writer

Buy on their website $20

Glossier Hand Cream

With all the handwashing I’ve been doing since COVID hit, this rich—but not sticky—hand cream has been a godsend. It smells like the brand’s fragrance, You, which is clean and fresh with a slight hint of florals. I wish I were going more places these days, because this is the kind of cute packaging you never get sick of pulling out of your bag. —L.S.

Buy on their website $22

Glossier Generation G Lipstick

Glossier’s reformulated Generation G lipstick is a new favorite of mine. I love how comfortable and moisturizing it is. I use the color Zip, which is sheer and buildable, so I can apply it on the go, but still packs such a punch that I don’t need to wear anything else with it. It’s the perfect red lip for those who are a little bit color-shy like me. —Khaliha Hawkins, producer

Buy on their website $20

Glossier Body Hero

Until Body Hero, I believed the one metric that mattered in lotion was how well it moisturized. I was a noob! Innocent and impressionable! But as soon as I found this (attractive!) stuff, I learned the truth. A good lotion will make your legs look longer, your skin feel dewier, and your bod smell like a fresh-picked flower. I’ve reordered it three times. —Mattie Kahn, culture director

Buy on their website $27

Glossier Haloscope

I’m all in on highlighting pretty much 365 days of the year—but most especially when I’m feeling a little run-down. The combo of crystal extracts and actual moisturizing oils in Haloscope ensures that I look fresh-faced and dewy while it hydrates my skin at the same time. A dash on my cheeks, brow bones, and the bridge of my nose, and I’m good to go. —Abby Gardner, news writer

Buy on their website $27

Glossier Cloud Paint

I used to swear by Nars Orgasm Blush—and it’s still a fave!—but ever since I tried Glossier’s Cloud Paint, I have trouble using anything else. Cloud Paint is incredibly easy to apply (I use my finger), and it blends seamlessly on my cheeks. The tiny tube is also deceptive; it actually lasts me months even though I use it every day. As for the color, I’ll alternate using Beam and Puff between seasons. Beam is orangey, so it gives a pretty glow in the summer, whereas Puff is a light pink that looks great when I’m more pale. —B.C.

Buy on their website $22

Glossier Solution

After I cleanse my skin at night, I swipe this glycolic acid toner all over my face and neck in order to remove excess makeup residue and keep my skin smooth. Thanks to powerful hydroxy acids (AHA, BHA and PHA), it works to gently exfoliate, unclog pores, and fight breakouts. I’ve totally seen a difference since I added it to my routine. —Jillian Ruffo, contributor

Buy on their website $29

Glossier Brow Flick 

I have my eyebrow routine down pat: I apply a primer/growth serum and use my Anastasia Beverly Hills Brow Wiz and that it’s. Two products and I’m done. However, after trying Glossier’s Brow Flick in Black, I realized that my eyebrows were missing some serious definition. Brow Flick definitely made my brows stand out more than they originally did, and as I grow them out to be the big bushy brows I want, it’s become the perfect subtle addition to my routine. The tip is thin and precise, and you can wipe/brush out any mistakes you make. —K.H.

Buy on their website $22

Glossier Body Hero Dry-Touch Oil Mist

I’ve been a fan of the Body Hero lotion since it launched, but lately I’ve been more into oils, so this couldn’t have come at a better time. Like its older sister, the packaging is cool and expensive looking, and it makes me smile every time I see it in my bathroom. The oil itself is super lightweight—it’s a dry oil so you can put jeans on right away or roll around in clean sheets without leaving a mess—but it feels really nourishing and lush. My favorite part, though, is the scent; the perfect soapy neroli that makes me smell like a rich European baby. I have no complaints. —B.C.

Buy on their website $30

Glossier Skywash Matte Eyeshadow

Glossier’s shimmery Lidstar eye shadows have been a mainstay in my makeup bag for years, so when the brand revealed it was launching matte eye shadow, I had high hopes. While I wish the packaging were a bit more interesting (really, how can you beat Lidstar’s mini test tubes?), the formula more than makes up for it. The colors are matte, yes, but they still go on with the sheer, buildable consistency Glossier’s eye shadows are famous for. The dry-down, meanwhile, looks like powder without any of the telltale dryness or cakey-ness. My favorite is the blue shade, Pool, that reminds me of the powder blues that were big in the late ’90s—but look perfectly in place for 2020. —L.S.

Buy on their website $22

Glossier Body Hero Exfoliating Bar

Let me preface this by saying I am not a bar-soap girl, and yet I am obsessed with this exfoliating bar. First of all, I hate how much body scrubs leave a trail of grounds at the bottom of my tub, and a lot leave my already oily skin feeling like there’s a thin film over it. This is hydrating yet tough on rough patches of skin, and I love the little well on the bottom of the bar that lets you drop a bit of body wash on top so you can cleanse and exfoliate in one fell swoop. —L.S.

Buy on their website $17

Glossier Wowder

This may be a hot take, but I don’t use many—if any—Glossier products in my daily routine. (I know, I know.) There is one exception, though, and that’s Wowder. The loose powder manages to give my skin a matte yet dewy appearance without feeling too cakey. It’s like putting an IRL filter over your skin. —Anna Moeslein, senior editor

Buy on their website $27

Glossier Lidstar Eyeshadow

It’s kind of incredible how easily these eye shadows wake up your face. I seriously put it on in the back of a cab without a mirror—that’s how easy they are. With one swipe and smudge on your lid, it leaves the prettiest soft wash of color behind. Most days I wear Lily, the lilac color, with mascara (my current fave is by Maybelline), and it gives the illusion I put much more thought into getting ready. And if I had a late night out? I’ll put Moon in the inner corners of my eyes to brighten them. —L.S.

Buy on their website $22

GLAMOUR article

Meet The Make-Up Artist Who Hopes To Expose The Dangers Of Instagram Filters With A New Hashtag

Welcome to Artist Spotlight #20 series on my blog.

Discerning what’s “real” or “fake” has become increasingly difficult in the 21st century. Make-up artist and model, Sasha Pallari, realised the dangers of Instagram editing techniques and proposed a call-to-action with the hashtag, #FilterDrop. It all started when Sasha saw that many brands had reposted stories and grid pictures that featured influencers who’d applied a filter. Some of the shares were obviously edited, but others were deceptive. 

Keen to hear what her followers thought about filters, she posted a story that outlined her worry. Alongside a candid selfie, she wrote: “Have I lost my mind or? I lose followers every time I post an unattractive photo (and if you’ve been here a while you’ll know how often it is) and that shan’t ever stop. But there’s a kick in the mouth and then there’s a kick. in. the. mouth.” Referring to a heavily filtered cream blush tutorial she’d seen on the Instagram story of a “huge brand”, Pallari later expressed that companies should be more responsible. “It’s misleading”, she tells British Vogue.

The full caption reads:

The other night I noticed an influencer with close to 300k followers advertising a makeup brand with a beautifying filter on. Maybe she isn’t confident enough to talk to the camera without one and that genuinely makes me sad. There’s an endless list of reasons why that may be but I can guarantee the immense pressure this society puts on us to constantly look perfect is one of them. I so strongly wish you would realise the vast scale of damage the constant use of filters are. Flawless, poreless, scarless, wrinkle-less skin does not exist and it’s only because of the overuse of these we believe it does.

The brand shouldn’t be happy for their products to be advertised this way and for them to be described as ‘natural looking on the skin’ whilst those filters are applied. This behaviour, addiction and constant craving to BE beautiful is feeding into the insecurities of future generations and the damage is worrying.

Please ask yourself if you’d be happy for your children to only base their worth on how beautiful they are, the filter they need in order to even be beautiful. We are born with an abundance of confidence, but we grow up slowly having it chipped away by unrealistic beauty standards.

The way you talk to people, the way you treat people, the way you smile at people. Anything a filter can’t touch is where real beauty is.

#BESTYOU

“So many people have told me their personal stories about how it affects them and how they think they look horrible and disgusting and everyone else looks so polished,” Sasha remarks. As a reaction to the response, she founded #FilterDrop, an extension of her existing social message #BestYou. “Looking beautiful is an opinion, feeling beautiful is a choice,” she says. 

Pallari encouraged followers to share unfiltered videos and images alongside the hashtag, which prompted thousands of users to post make-up free selfies (if they were “brave enough”). One woman told Sasha that sharing was “worse than having a baby”, while a 15-year-old girl thanked the make-up artist for her inspiration. “She mentioned that she no longer wakes up two hours before school to do her make-up. She still enjoys make-up but it’s for enjoyment rather than hiding and covering her face, which is just amazing.”


Fuelled by the momentum of the campaign, Sasha used her platform to repost #FilterDrop imagery, which soon caught the eye of the media. “It’s just been absolutely insane. I’ve had 9 radio interviews, two television chats… it’s been non-stop,” she laughs. “It’s all about spreading the message.” 

Recognising editing usage on Instagram has become harder, and considering the subtleties of some of the filters available on the app, knowing if someone has adjusted their smile, whitened their teeth or slimmed their cheeks is practically impossible. To the trained eye, Photoshop is easy to spot. But for the young generation of users, whose daily routine includes avidly scrolling (and scrolling, and scrolling) through their feeds, filtered content has become the norm. 

Investigating further is the next step for Sasha. “I currently have a case being processed with the ASA [Advertising Standards Authority]. It outlines that in the same way that a user would have to mark if something has been sent as a PR product, accounts should have to mark that a filter has been used on their stories or grid pages.”

SASHA LOUISE PALLARI on Instagram

VOGUE article

Every Product In Selena Gomez’s RARE BEAUTY Makeup Line

The rise of the celebrity beauty brand is alive and well in 2020, just in case there were any doubts. The latest example comes courtesy of Selena Gomez, in the form of color cosmetics brand Rare Beauty, which made its official debut on September 3rd. Welcome to Artist Spotlight #17 series on my blog.

Touted as a “mission-driven brand,” Rare Beauty will donate 1% of all sales, “as well as funds raised from partners” to the Rare Impact Fund, which “aims to increase access to mental health resources,” according to a press release from the brand. It has an initial goal of raising $100 million over the next decade to “help address the gaps in mental health services for underserved communities, which will make it one of the largest known funds in support of mental health from a corporate entity.”

In a statement, Gomez said: “These products aren’t about being someone else, it’s about being who you are, whether that’s rocking a full face of bold makeup or barely any makeup at all. Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful exactly as they are.” 

Rare Beauty’s rather robust initial product offering includes a touch-up kit with refillable powder and blotting papers, a matte liquid eyeliner, eight shades of tinted lip balm, 12 shades of matte lip color, eight liquid highlighters, eight liquid blush shades, eight shades of a dual-ended brow pencil and gel, three tools, an illumining primer, a multi-tasking face mist and 48 shades each of both foundation and liquid concealer.

According to the brand, Gomez has had a hands-on approach to developing Rare Beauty, including product testing, design and mission. At launch, it will be available at Sephora in the U.S., Canada and Mexico, as well as Sephora inside JC Penney and at RareBeauty.com. There are plans for additional international expansion in place for 2021.

Liquid Touch Weightless Foundation $29

A weightless foundation with concentrated pigments that feels barely there while providing buildable medium-to-full coverage with a natural finish.

Liquid Touch Brightening Concealer $19

A lightweight, hydrating concealer with cake-free, medium-to-full coverage that lasts while brightening skin with a radiant finish.

Soft Pinch Liquid Blush $20

A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in matte and dewy finishes.

Positive Light Liquid Luminizer Highlight $22

A silky, second-skin liquid highlighter that creates a lasting, soft, and luminous finish.

Lip Souffle Matte Cream Lipstick $20

A weightless air-whipped lip cream that hugs lips with rich color and nourishing hydration that gives a soft velvety matte finish.

With Gratitude Dewy Lip Balm $16

A hydrating, nourishing balm that adds a hint of just-kissed color with a natural dewy finish.

Perfect Strokes Matte Liquid Liner $19

A longwearing, waterproof, matte liquid eyeliner formulated with ultra-black pigments for dramatic definition every time.

Liquid Touch Foundation Brush $28

A cruelty-free foundation brush packed with soft, silky bristles that build, blend, and buff.

Always An Optimist Illuminating Primer $26

A weightless, silicone-free, gel primer enriched with ultra-fine pearls for a lit-from-within glow.

(Available in a mini version for $14, 15ml)

Brow Harmony Pencil & Gel $22

A dual-ended, triangular-shaped, retractable brow pencil and tinted brow gel that creates naturally defined brows.

Always An Optimist 4-in-1 Prime & Set Mist $24

An ultrafine, glow-boosting mist that hydrates, primes, sets, and refreshes skin.

Blot & Glow Touch-Up Kit $26

A refillable two-in-one compact of touch-up essentials—blotting papers and a radiant powder-filled puff—for freshening up on the go.

Blotting Paper $5 & Powder Puff Refills $15

Liquid Touch Concealer Brush $16

A cruelty-free concealer brush with uniquely sculpted bristles and a pointed tip for precise coverage.

Liquid Touch Multitasking Makeup Sponge $14

 A plush sponge with a diamond-shaped tip for a precise application and customizable coverage.

UPCOMING PRODUCTS SNEAK PEEK!

Looks like we’ll be getting some eyeshadows & liquid bronzers.

Credit: Trendmood1 on Instagram

6 Korean Models Reveal the Best Skin-Care Secret They Learned From Their Mothers

Seoul Fashion Week has come to a close, but given the endless stream of “chok chok”, “kkul-gwang”, and “glass” complexions that came down the runways, it’s only natural that the obsession around each model’s preternaturally luminous glow lingers. And because, in many instances, a Korean woman’s steadfast dedication to her skin-care regimen is inherited from her mother, it seemed like the right time to procure hand-me-down intel.

From Moon Kyu Lee’s pared-back approach, to Hoyeon Jung’s go-to calming treatment, here, six Korean models share the one tried-and-true skin-care secret they learned from their mother.

Moon Kyu Lee

“My mom always told me to use as little product as possible. She only uses a hydrating cream and sun protection before going out. And I watch a Korean YouTube channel called Director Pi, which analyzes the composition of different types of cosmetics and finds ‘friendly’ products for your skin. I had to throw away some of my favorite products after discovering their strong chemical compositions. Now, I prefer natural ingredients and use a range of organic products from Sanoflore.”

Songwha Oh

“When I was 20, my mom told me, ‘Wash your face as soon as you come home; you have to keep your skin good while you’re young.’ After I cleanse with Aesop’s Fabulous Face Cleanser, I apply one of their creamy moisturizers as they’re great for my dry skin.”

Hoyeon Jung

“ ‘Skin first, makeup second!’ is what my mom has always told me, so I stick to basic [moisturizing] and only use a cleanser when I wear makeup, otherwise I’ll just use water. When my skin is irritated, I’ll use an aloe mask pack for its soothing effects.”

EZ

“One of the most important beauty tips my mom taught me is don’t cleanse your face too much, just at night. If you wash your face too much, it gets drier. Using just water in the morning is fine! At the end of the day, before I go to sleep, I use one of the cleansers from Innisfree, a very famous Korean brand, or Darphin’s Aromatic Care face oil with chamomile.”

Gui Eh Park

“For my night routine, my mom always told me that I should only use one cream that perfectly suits my skin and then never touch my face after I put it on. So after I clean my face at night, I wipe it with toner, then moisturize, always using the same amount. And then when I wake up in the morning, I don’t wash my face with a cleanser, just water to clean off the leftover cream from the night before. It may feel like you didn’t wash, but it minimizes stimulation to the skin, so less possibility of emerging pimples. I love Neogen’s Code 9 Glacial Magic Pore Gel and always use a spoon to scoop it out, because I don’t want to infect the bottle.”

Jinkyung Kim

“My mom says, ‘If you want to have baby skin, you have to use baby-proof products!’ I know it sounds crazy, but I think about it whenever my skin is showing signs of stress. My skin has gotten more sensitive and weak since I started modeling, so I really prefer more pure, natural products. The most important thing is cleansing. I’ll use a cleansing milk or gel, gently using my fingertips to massage it into my face, circling at the cheeks, chin, and around the eyes.

VOGUE article

Bobbi Brown: Making Natural Beautiful – The Contrast Of The Time

If you’re a regular in the beauty sphere, then you may have heard about (or comparisons to) Bobbi Brown products: shimmer bricks, vitamin enriched face base, crushed liquid lipsticks, etc. Ring a bell? Well, there’re 75 products listed on Sephora.com for this brand, which cover every step of makeup application, including skincare and brushes.

But there’s much more to the brand than just high price tags and simple/professional packaging. Welcome to Artist Spotlight #3 series on my blog.

The Overview:

Brown graduated from Emerson College in Boston with a self-directed degree in theatrical makeup. In 1980, she moved to NYC to work as a professional makeup artist. Brown became known for a makeup style that included moderate and natural tones, which was a stark contrast to the bright colors used at the time.

A chance meeting with an NBC Today Show producer led to her 12-year run as a regular beauty consultant on the show. The revolutionary success of her makeup line prompted Estee Lauder to buy the company in 1995, retaining Brown as an employee. Her work has since been featured on the covers of magazines such as Elle, Vogue, Self, and Town & Country. Brown was inducted into the New jersey Hall of Fame as part of the Class of 2013. Brown served as Yahoo Beauty’s Editor-in-Chief from February 2014 to February 2016. In November 2017, Brown received the Women’s Entrepreneurship Day Pioneer Award for her work in Beauty.

The Beginning:

In 1990, Brown worked with a chemist to come up with ten natural lipstick shades. In 1991, the ten shades debuted under the name Bobbi Brown Essentials at Bergdorf Goodman. She was expecting to sell 100 in a month but instead sold 100 in a day. The following year, she released yellow-toned foundation sticks. Estée Lauder Companies Inc. bought Bobbi Brown Essentials in 1995; Brown retained complete creative control of the makeup line. In 2007, the first freestanding Bobbi Brown Cosmetics retail store opened in Auckland, New Zealand with a makeup school in the back. In 2012, Bobbi Brown’s cosmetics were estimated to represent approximately ten percent of Estée Lauder Companies’ total sales. As of January 2014, there were approximately thirty free-standing Bobbi Brown cosmetics stores.

Why Did She Leave?

Flipping through Bobbi Brown’s latest book, Beauty from the Inside Out, you’ll notice the makeup section is all the way at the end, practically an afterthought. That’s because Brown’s newest chapter in life is more about inner beauty than outer appearance. “In all my books, there were things about how food, drinking water, and lifestyle are going to make you the best version of yourself,” (she tells SELF), but the advice was complementary to a central focus on cosmetics. This time, she wanted to go all in. “I really tried to talk my publisher into letting me do a full-on health and wellness book,” she says. “We had to compromise and put some makeup in the back of the book.”

At the end of 2016, Brown announced that she was leaving her namesake makeup brand. To say beauty industry insiders were shocked would be an understatement. After two decades as the first and last name in makeup for many women, Brown had expanded her presence even more in recent years. She served as the editor-in-chief of Yahoo Beauty’s ambitious editorial relaunch in 2014 and still found time to for a personal blog, Everything Bobbi, where she gave readers an inside look at the inspiration behind her product launches, as well as her sartorial favorites.

But behind the scenes, Brown’s mood was shifting. Makeup no longer felt to her like the be-all-end-all of beauty, and the trends of the day were starting to wear her down. “It was not an overnight decision,” she says. “I was able to move into something I believe in 100 percent and not have to argue with people about another contour palette that I refuse to do.” As of January 1, 2017, Brown officially stepped away from her role as chief creative officer of the brand, her name the only remnant of her influence.

Sources:
Wikipedia
Sephora
SELF Magazine