Do Reusable Silicone Sheet Masks Actually Work?

A large glass of red wine, a steamy bubble bath, and a cooling face mask are all it takes to make a perfect night in my book. There’s just one (very big) issue: this sheet mask habit of mine isn’t exactly eco-friendly, thanks to all of those single-use materials. That’s why I was more than intrigued when several brands debuted reusable sheet masks in 2020. Nurse JamieSephora CollectionAvant Guard, and Honest Beauty have all created silicone versions of the masks we know and love — but these treatments don’t contain serum of any kind. They’re designed to be worn on top of skincare products of your choosing, then washed, stored away, and re-used infinitely, therefore cutting down on waste from cotton, plastic, hydrogel, and other materials.  

At the risk of sounding like Carrie Bradshaw, I couldn’t help but wonder: What difference can a reusable mask make in my skincare routine if it’s not infused with some sort of brightening or hydrating concoction? I want to make more sustainable choices, but will I have to sacrifice my favorite self-care activity in order to do so?

Nurse Jamie Face Wrap Skin Perfecting Silicone Mask

Buy at Revolve $33

Honest Beauty Reusable Magic Silicone Sheet Mask

Buy at Honest Beauty $15

After doing my full night-time skincare routine, complete with serum, moisturizer, and sometimes a face oil, I simply wear the reusable mask anywhere between 10 to 30 minutes, just as its instructions advise. It has loops on either side to hook around the ears, so it never slides around or falls off, even when I’m up and walking around. When I’m done, I simply take it off, wash it in the sink with warm water and soap, pat it dry with a towel, then place it back in its provided storage bag until next time.

What benefit does this serve beyond the benefit of the skincare routine itself? According to the people who created the Magic Mask, a combination of things — the first one being sustainability, which is what initially drove brand founder Jessica Alba to create it. 

“There’s all of this plastic that you throw away immediately… it’s almost like the sheet mask has become the plastic straw of 2021,” Alba tells Allure. “At the end of the day it’s just some serum and some moisturizer that you’re penetrating into the skin with the mask, so I thought wouldn’t it be great if we could have a more sustainable option?”

Beyond the environmental benefits, a silicone sheet mask can actually make your already-established skincare routine a little more effective, another reason Honest Beauty opted to create its iteration. “Often when we apply serums and moisturizers, most of the water evaporates during application, but our sheet mask helps to lock in product,” says Mallory McMahon, the associate director of research and innovation at Honest Beauty. “Using [exfoliating serums] with a [reusable] sheet mask may help boost efficacy; when used with hydrating products, it helps lock moisture in and decrease evaporation overall.”

Connecticut-based board-certified dermatologist Mona Gohara concurs. “Essentially [a silicone mask] acts as a canvas to drive active ingredients [into the skin] as opposed to being the active itself,” she explains. “It works to protect the ingredients so they don’t rub off.” And because these silicone alternatives aren’t already infused with active ingredients, customers get the freedom of fully customizing their mask experience.

OK, so it might look like I’m wearing a piece of thin-sliced hickory ham on my face, but it’s worth it to cut down on sheet mask waste. 
–  Nicola Dall’Asen @Allure

It’s all possible because, as McMahon points out, silicone is a “chemically inert” material. I’ll let cosmetic chemist Ginger King explain exactly why that’s important. “[Chemically inert materials] will not have potential reactions to active ingredients,” she says. “You want to avoid any potential interaction of materials that may eat up the mask or leach out undesirable ingredients.” In other words, the silicone material of the mask ensures that you can wear it on top of any skincare product safely and without any adverse reactions. 

To make a long point short: Reusable silicone sheet masks are, indeed, effective — maybe just as much as traditional ones. I might not have seen a visible difference in my skin after I began using one, but you can take that with a grain of salt (my skin stays pretty stagnant regardless, thanks to genetics and a skincare obsession). The real benefit is that I can kick my feet up in my bubbly tub with the knowledge that I am not creating as much waste as I once did, so consider me a reusable sheet mask convert. 

If you, like many other folks across the globe, are trying to become more sustainable this year, this could be a great, albeit small, first step. Then, it’s time to ponder: What other aspects of your routine are due for an eco-friendly upgrade? 

ALLURE article

6 Things You Need To Know About Jamie Genevieve’s Skincare Routine

Jamie Genevieve @Jamiegenevieve. Makeup artist, YouTuber, CEO, an overall STUNNER!

Welcome to Artist Spotlight #31 series on my blog.

What do you do?

Make-up artist, digital creator and founder of Vieve.

What do you love most about your skin? 

I have little beauty marks on my right cheek and one prominent one under my right eye, which I love to fill in and enhance. I never disliked them, but after receiving messages from others saying that seeing me embrace and love my beauty marks made them love theirs too, now I really do love them. I’m grateful that my skin is pretty resilient too – there were a few consecutive years where it took a bit of a beating when I was finding my groove with make-up. Plus, I wasn’t exactly skincare savvy back then! 

What one skin issue do you wish you could fix? 

Probably scarring. I can be a bad picker, especially when I’m a little stressed. If I do have a naughty pick, the marks can last for weeks, but I’m getting to know my way around gentle acids and vitamin C, which help a lot. I try my best to leave my skin alone, and since I started double cleansing every evening, I’ve noticed my skin is much smoother in texture and I’m hardly getting any blemishes. Double cleansing is something I only started doing at the beginning of lockdown and I love it! I usually start with an oil cleanser, like the Kiehl’s Midnight Recovery Cleansing Oil, and then go in with a cleanser that has a bit of lather, like the CeraVe Foaming Cleanser.

What’s your favourite skin product and why?

Only one!? I’m going to say two if that’s okay… I absolutely love the SkinCeuticals H.A. Intensifier, because it’s so gentle and soothing but really floods my skin with hydration. I use it day and night as a first step in my routine and have done for a fair while now, I’m on my third bottle! My second pick is the Ole Henriksen Phat Glow Facial. It’s a treatment mask and my go-to for when my skin needs some TLC – I love using it before an event. Super easy to use, you just massage it into the skin until it goes from pink to white, leave it on for 15 minutes, then wash it off to reveal your bright, glowing, baby-soft skin. It’s brilliant for decongesting my skin, getting rid of any dry patches and giving me a beautiful fresh canvas for make-up.

What was your first skin product purchase?

I think it might have been a Simple moisturiser, or maybe it was a Boots own-brand… I just remember it smelled like cucumber and, of course, at the age of 13 or 14 I probably used it once every few weeks! It’s so funny to think back on that time now that my skincare routine is something I enjoy making time for every day and night. I can’t think of anything better – as much as I love make-up, I love taking it off too.

What’s the one product you wouldn’t be without?

I love my Nurse Jamie Facial Roller. It’s a must whenever I travel (and so good the morning after a few glasses of wine!). I’m trying to get into using my gua sha tool but I think I need a lesson on how to use it properly – or maybe it’s just that I love other people doing it for me! I love to treat myself to a facial too – booking myself into spas is one of my favourite things to do.

Take us through your Sunday skincare routine:

Sundays are my favourite self-care days. I usually spend the whole day in my comfies and I definitely squeeze in a bubble bath. In the morning I keep it super simple: I whack my SkinCeuticals H.A. Intensifier on and then a nice moisturiser – I love the Glow Recipe Watermelon Juice when I want something light and fuss-free. Something I’m trying to be strict with is wearing SPF, so every morning I make sure to use one. I really like the Shiseido Clear Stick UV Protector SPF50 – it works great under make-up, too. 

If I fancy a pamper, I love a Garnier sheet mask. The Vitamin-C Fresh-Mix Sheet Mask is one of my favourites – and so inexpensive! My evening routine is the same as my morning one, except I add in an acid every other night. I like the Ole Henriksen Glow2Oh Toner and the SkinCeuticals Glycolic 10 Renew Overnight. I used to think that I had to use all my products every single day for them to work best, but since I started listening to my skin and only treating it for what it needs, it seems to be much happier!

Jamie Genevieve’s make-up line, Vieve, is available to buy on Cult Beauty now.

VOGUE article

10 Best Moisturizers For Dry Skin, According To A-List Facialists

Shopping for a new moisturizer sounds great…until you’re actually shopping for a new moisturizer. Walking the aisles of Sephora or Target can feel a little like navigating the wild wild west of skincare, especially when you have dry skin. Dry types often need more attention: you want something hydrating enough to prevent flaking and painfully tight, parched skin. On the flip side, you don’t want something that’s going to clog your pores or leave you feeling greasy.

Considering not all face creams are created equal, where do you begin? Rather than spend your hard-earned money on products that may or may not work, ELLE editors brought in some major celebrity facialists for their suggestions on the best moisturizers for dry skin. Ahead, shop the products they use on their A-list clients. 

FOR ACNE-PRONE SKIN: iS Clinical Reparative Moisture Emulsion

Top LA celebrity facialist Gina Mari says, “I always treat my acne-prone clients with hydration.” She recommends using Is Clinical’s Reparative Moisture Emulsion because it’s “great for keeping the skin hydrated without causing future breakouts.”

FOR ACNE-PRONE SKIN: Angela Caglia Detox Serum

Celebrity esthetician Angela Caglia, the skin whisperer behind the glowy complexions of Helena Christensen and Minnie Driver, knows a thing or two about multitasking your skincare routine. For dry skin types that are also prone to breakouts, Caglia recommends her own line’s Detox Serum. “It’s made of hyaluronic acid to hydrate, chlorophyll to oxygenate the cells, and tea tree oil to help with breakouts.” She adds, “It’s perfect to replace your moisturizer in the summer for acne-prone skin.”

FOR UNDER MAKEUP: Tatcha The Dewy Skin Cream

Yolanda Mata, better known by her Instagram handle, Yoli Glo, is sought after by YouTube stars like Patrick Starrr and Desi Perkins.  She recommends prepping skin for makeup with Tatcha’s Dewy Skin Cream, saying, “it’s a deeply hydrating formula that glides onto the skin providing nourishment and hydration, while the Japanese purple rice leaves the skin glowing, protected, and prepared for smooth makeup application.” She also adds, “it’s something no one should live without, worth every penny.” Consider us sold.

FOR UNDER MAKEUP: Sanitas Balancing Moisturizer

If you’re looking for pre-makeup hydration, Gina Mari suggests Sanitas Balancing Moisturizer. She explains, “it contains niacinamide (B3), a powerful vitamin that promotes healthy cell function. It also leaves the skin with a matte finish for consumers who don’t want to look shiny or greasy.”

FOR EXTRA HYDRATION: Koh Gen Do Macro Vintage T3 Premium Oil

If your skin is feeling extra dry (even more than usual), Tokyo-based Koh Gen Do brand director and celebrity esthetician Megumi Setoguchi, recommends upgrading your go-to moisturizer. She suggests adding one to two drops of the Koh Gen Do T3 Premium Oil to your daily face cream. “Its light, water-like consistency easily penetrates dry, hardened surface skin and supports the hydration from within to bring suppleness,” she says. “During the dry winter months, I apply it over my makeup, even on hair and the body—it gives skin a beautiful glow.”

FOR EXTRA HYDRATION: Nurse Jamie EGF Stem Cell Complex

Nurse Jamie, the celebrity skin expert behind big names like Lea Michelle, Jessica Alba, and Lisa Rinna, among many others, recommends a fan favorite for super dry complexions. She says her namesake Nurse Jamie EGF Botanical Complex “provides intense hydration with hyaluronic acid and epidermal growth factor to increase cell renewal.” Finally, added shea butter also helps lock in hydration. Nurse Jamie says, “I love the stuff; I’d bathe in it if I could!”

FOR A NATURAL FORMULA: Burt’s Bees Sensitive Daily Moisturizing Cream

If you prefer to pick up your moisturizer on your next Target run, Caglia suggests you load up on Burt’s Bees’ Sensitive Daily Moisturizing Cream. Packed with rice and cotton extract, and soothing aloe, this formula provides tons of hydration without the addition of harsh irritants. Caglia adds, “this moisturizer is great for all skin types.”

FOR A NATURAL FORMULA: Angela Caglia Soufflé Moisturizer

If natural ingredients are an essential detail in your skincare selection, Caglia recommends giving her own Soufflé Moisturizer a try. “The texture is light, and it’s filled with the most soothing and brightening ingredients, like goat’s milk and essential fatty acids,” she says. But even if natural products aren’t your priority, she boasts the formula “will convert a long time La Mer user after one application.”

FOR A SPLURGE: Amore Pacific Time Response Skin Reserve Gel Crème

Mari says, “for the ultimate splurge, I love Amore Pacific’s Time Response Skin Reserve Gel Creme. At a whopping $450 for a 50ml jar, it’s a splurge, indeed. She describes it as “a gel texture that’s really lightweight and the 24-hour release formula leaves the skin hydrated for hours.” As it turns out, you really can put a price on amazing skin.

FOR A SPLURGE: La Mer The Moisturizing Soft Cream

La Mer’s The Moisturizing Soft Cream is, without a doubt, a cult-favorite in the beauty world. Nurse Jamie suggests it’s worth every penny saying, “incredibly light,” and not just light, “basically weightless, but really great for dry skin types since it is super replenishing.” And it’s a good thing it gets her stamp of approval because, at $335 for a 60ml jar, it’s definitely a commitment.

ELLE article