The Best Eyeliners For A Foolproof Feline Flick

What links Audrey Hepburn, Adele, Amy Winehouse, Lady Gaga, Cleopatra and Angelina Jolie? Liquid eyeliner of course. While make-up trends come and go, the feline flick is a timeless classic and suits every aesthetic. From the ultra glamorous to the insouciantly rock’n’roll, it can be dressed up or down. The trick is to work out the right look for your face and chosen aesthetic, and stick with it.

How to successfully apply a liquid liner

Heed Vogue contributing beauty editor Pat McGrath’s advice, and draw the wing first. It’s easy to place the wing too low or high once you’ve already sketched a line along your lashes, especially considering that the natural curve of the eye slopes downwards at the outer corner. Instead, look straight ahead in the mirror, place a small dot where you want the line to end, draw your flick, then line along your lashes.

How do I choose an eyeliner?

Start by considering what effect you want from your eyeliner; while liquids offer a more precise finish and achieve that striking Hepburn-esque wing, gel and kohl liners tend to be more forgiving and can be blended and buffed in for a softer, more diffused effect. It might sound obvious but those who want a product just for the waterline should opt for a pencil or gel formula, as a liquid won’t stay put.

What is the best eyeliner for beginners?

The perfect eyeliner for you will also depend on your familiarity with the product. To beginners and those not au fait with applying it regularly, a liquid liner might seem intimidating as it requires a steadier hand. In this case, it can be wise to start with a pencil, whether gel or kohl, or for a pen-style liquid if that’s the effect you want. Beginner or not, the trick is just to go for it – liquid eyeliner can smell your fear. One of McGrath’s biggest tips, whatever your liner abilities, is to finish by tidying up with a cotton bud – even the pros get it wrong sometimes.

Is gel liner better than pencil?

Not necessarily – it all depends on the effect you want. Gel liners bridge the gap between liquid and pencil liner, as they impart much of the impact and precision of a liquid, but with more of the malleability and softness of a pencil. They’re an excellent option for those who like a soft, smudgy finish, if you’re creating more impactful eyeshadow looks (many make-up artists use them as a base for shadows), or if you like to apply haphazardly and buff and blend your line into place. Gel liner is also a great option if you like your liner to stay put once it’s set. Meanwhile, pencil adds intensity to the waterline and can offer a more exact effect.

From long-wearing gel liners to easy-to-use felt tips, find your perfect fit within Vogue’s edit, and get yourself in front of the mirror for practice. Shop the 15 best eyeliners below.

Best Gel Eyeliner: Victoria Beckham Beauty Beauty Satin Kajal Liner

Few liner formulas match up to this creamy, ultra-blendable number which, once set, stays put for hours. As versatile as they come, you can smoke it up with the built-in smudger or keep it to a minimal line. A must try.

£22, available at Cultbeauty.co.uk.

Best Eyeliner For Beginners: NARS High Pigment Longwear Eyeliner

Brilliant for beginners, this eyeliner glides onto skin, delivering excellent colour from the off (but it can be further built up), and stays put wherever it sets – no faffing around.

£19, available at Spacenk.com.

Best Eyeliner For The Waterline: Charlotte Tilbury Rock ’N’ Kohl Black Eyeliner Pencil

Queen of a serious sultry stare, it is only right that Charlotte Tilbury has an eyeliner that creates the look in seconds. Brilliant for all parts of the eye, this one is particularly good in the waterline – expect it to roll on and stay put for hours.

£19, available at Charlottetilbury.com.

Best Waterproof Liquid Eyeliner: Too Faced Better Than Sex Easy Glide Waterproof Liquid Eyeliner

Whether you’re diving into a pool or a hot steamy encounter (as the name might suggest), Too Faced’s Better Than Sex waterproof liner is a product you can rely on. It promises to stay put up to 24 hours without smudging, budging or fading. 

£18, available at Cultbeauty.co.uk.

Best Eyeliner For Cat Eyes: Tom Ford Eye Defining Pen

Two liners for the price of one, really. The dual-ended pen has a thicker side for a more graphic finish, or a finer side to help you get the line snug against your lashes. Genius.

£46, available at Lookfantastic.com.

Best Brown Liquid Eyeliner: Byredo Eyeliner in Practical Brown

It might be under-the-radar but Byredo’s liquid eyeliner is beloved by any and all who try it. This brown hue is particularly flattering and lends a gentle shimmer to eyes for a soft, sultry effect. Plus, it’s vegan too. 

£31, available at Selfridges.com.

Best Smudge Proof Eyeliner: Gucci Stylo Contour Des Yeux Eyeliner

As well as looking extra chic in your make-up bag, Gucci’s eyeliner is waterproof, offers pigmented colour and truly stays put for hours. You can use it for flicks, in the waterline or even buffed in as an eyeshadow, plus there are lots of different colours to try.

£24, available at Selfridges.com.

Best Eyeliner Felt Tip: Pat McGrath Labs Perma Precision Liner

A favourite of Vogue beauty and lifestyle director Jessica Diner, this liner is rich in pigment but effortless to use. Perfect for a more defined wing.

£26, available at Net-a-porter.com.

Best Eyeliner For Sensitive Eyes: La Bouche Rouge Le Kôhl Noir

Developed without microplastics and with 98 per cent natural origin ingredients, this is a good bet for those who have sensitive eyes. It delivers impactful colour in both the waterline and around eyes. 

£26, available at Net-a-porter.com.

Best Brush Eyeliner: Bobbi Brown Long-Wear Gel Eyeliner

An industry favourite, Bobbi Brown’s Long-Wear Gel Eyeliner has a budge-proof formula and inky black finish. Use the finest brush you can find for perfect precision.

£21, available at Johnlewis.com.

Best Coloured Eyeliner: Dior Diorshow On Stage Liner

From pink to green, Dior’s coloured eyeliners are the best in the business. The brand’s make-up artist, Peter Philips, regularly uses them backstage for the iconic looks he creates for the shows, plus the flexible felt tip is super easy to use. 

£28, available at Selfridges.com.

Best Waterproof Eyeliner: Stila Stay All Day Smudge Stick Waterproof Eyeliner

A true cult classic, you’ll find this handy pen rolling around in many a make-up artist’s kit. The super-smooth tip helps you glide across your lash line with zero tugging or pulling for a neat flick.

£16, available at Lookfantastic.com.

Best Supermarket Liquid Eyeliner: Maybelline Express Eye Liner

Quick to dry but still bold in colour, this liquid liner combines the rich pigment of an ink well with the ease of a felt tip. It’s purse-friendly, too.

£5.10, available at Feelunique.com.

Best Vegan Eyeliner: Kat Von D Tattoo Liner

Tattoo by name, tattoo by nature, this liner is ideal for those who simply cannot be touching up their make-up once it’s on. Fully waterproof, its staying power is near legendary.

£18, available at Boots.com.

Best White Eyeliner: Shiseido Kajal InkArtist Shadow, Liner, Brow – Kabuki White

From an eyeshadow to an eyeliner, this Shiseido number is an excellent multi-tasker. White eyeliner is brilliant for making the eyes look more awake, so roll its Kabuki White shade in your waterline and expect to look infinitely more rested.

£24, available at Cultbeauty.co.uk.

VOGUE ARTICLE

The Best Eyeliners For A Foolproof Feline Flick

What links Audrey Hepburn, Adele, Amy Winehouse, Lady Gaga, Cleopatra and Angelina Jolie? Liquid eyeliner of course. While make-up trends come and go, the feline flick is a timeless classic and suits every aesthetic. From the ultra glamorous to the insouciantly rock’n’roll, it can be dressed up or down. The trick is to work out the right look for your face and chosen aesthetic, and stick with it.

How to successfully apply a liquid liner

Heed Vogue contributing beauty editor Pat McGrath’s advice, and draw the wing first. It’s easy to place the wing too low or high once you’ve already sketched a line along your lashes, especially considering that the natural curve of the eye slopes downwards at the outer corner. Instead, look straight ahead in the mirror, place a small dot where you want the line to end, draw your flick, then line along your lashes.

How do I choose an eyeliner?

Start by considering what effect you want from your eyeliner; while liquids offer a more precise finish and achieve that striking Hepburn-esque wing, gel and kohl liners tend to be more forgiving and can be blended and buffed in for a softer, more diffused effect. It might sound obvious but those who want a product just for the waterline should opt for a pencil or gel formula, as a liquid won’t stay put.

What is the best eyeliner for beginners?

The perfect eyeliner for you will also depend on your familiarity with the product. To beginners and those not au fait with applying it regularly, a liquid liner might seem intimidating as it requires a steadier hand. In this case, it can be wise to start with a pencil, whether gel or kohl, or for a pen-style liquid if that’s the effect you want. Beginner or not, the trick is just to go for it – liquid eyeliner can smell your fear. One of McGrath’s biggest tips, whatever your liner abilities, is to finish by tidying up with a cotton bud – even the pros get it wrong sometimes.

Is gel liner better than pencil?

Not necessarily – it all depends on the effect you want. Gel liners bridge the gap between liquid and pencil liner, as they impart much of the impact and precision of a liquid, but with more of the malleability and softness of a pencil. They’re an excellent option for those who like a soft, smudgy finish, if you’re creating more impactful eyeshadow looks (many make-up artists use them as a base for shadows), or if you like to apply haphazardly and buff and blend your line into place. Gel liner is also a great option if you like your liner to stay put once it’s set. Meanwhile, pencil adds intensity to the waterline and can offer a more exact effect.

From long-wearing gel liners to easy-to-use felt tips, find your perfect fit within Vogue’s edit, and get yourself in front of the mirror for practice. Shop the 15 best eyeliners below.

Best Gel Eyeliner: Victoria Beckham Beauty Beauty Satin Kajal Liner

Few liner formulas match up to this creamy, ultra-blendable number which, once set, stays put for hours. As versatile as they come, you can smoke it up with the built-in smudger or keep it to a minimal line. A must try.

£22, available at Cultbeauty.co.uk.

Best Eyeliner For Beginners: NARS High Pigment Longwear Eyeliner

Brilliant for beginners, this eyeliner glides onto skin, delivering excellent colour from the off (but it can be further built up), and stays put wherever it sets – no faffing around.

£19, available at Spacenk.com.

Best Eyeliner For The Waterline: Charlotte Tilbury Rock ’N’ Kohl Black Eyeliner Pencil

Queen of a serious sultry stare, it is only right that Charlotte Tilbury has an eyeliner that creates the look in seconds. Brilliant for all parts of the eye, this one is particularly good in the waterline – expect it to roll on and stay put for hours.

£19, available at Charlottetilbury.com.

Best Waterproof Liquid Eyeliner: Too Faced Better Than Sex Easy Glide Waterproof Liquid Eyeliner

Whether you’re diving into a pool or a hot steamy encounter (as the name might suggest), Too Faced’s Better Than Sex waterproof liner is a product you can rely on. It promises to stay put up to 24 hours without smudging, budging or fading. 

£18, available at Cultbeauty.co.uk.

Best Eyeliner For Cat Eyes: Tom Ford Eye Defining Pen

Two liners for the price of one, really. The dual-ended pen has a thicker side for a more graphic finish, or a finer side to help you get the line snug against your lashes. Genius.

£46, available at Lookfantastic.com.

Best Brown Liquid Eyeliner: Byredo Eyeliner in Practical Brown

It might be under-the-radar but Byredo’s liquid eyeliner is beloved by any and all who try it. This brown hue is particularly flattering and lends a gentle shimmer to eyes for a soft, sultry effect. Plus, it’s vegan too. 

£31, available at Selfridges.com.

Best Smudge Proof Eyeliner: Gucci Stylo Contour Des Yeux Eyeliner

As well as looking extra chic in your make-up bag, Gucci’s eyeliner is waterproof, offers pigmented colour and truly stays put for hours. You can use it for flicks, in the waterline or even buffed in as an eyeshadow, plus there are lots of different colours to try.

£24, available at Selfridges.com.

Best Eyeliner Felt Tip: Pat McGrath Labs Perma Precision Liner

A favourite of Vogue beauty and lifestyle director Jessica Diner, this liner is rich in pigment but effortless to use. Perfect for a more defined wing.

£26, available at Net-a-porter.com.

Best Eyeliner For Sensitive Eyes: La Bouche Rouge Le Kôhl Noir

Developed without microplastics and with 98 per cent natural origin ingredients, this is a good bet for those who have sensitive eyes. It delivers impactful colour in both the waterline and around eyes. 

£26, available at Net-a-porter.com.

Best Brush Eyeliner: Bobbi Brown Long-Wear Gel Eyeliner

An industry favourite, Bobbi Brown’s Long-Wear Gel Eyeliner has a budge-proof formula and inky black finish. Use the finest brush you can find for perfect precision.

£21, available at Johnlewis.com.

Best Coloured Eyeliner: Dior Diorshow On Stage Liner

From pink to green, Dior’s coloured eyeliners are the best in the business. The brand’s make-up artist, Peter Philips, regularly uses them backstage for the iconic looks he creates for the shows, plus the flexible felt tip is super easy to use. 

£28, available at Selfridges.com.

Best Waterproof Eyeliner: Stila Stay All Day Smudge Stick Waterproof Eyeliner

A true cult classic, you’ll find this handy pen rolling around in many a make-up artist’s kit. The super-smooth tip helps you glide across your lash line with zero tugging or pulling for a neat flick.

£16, available at Lookfantastic.com.

Best Supermarket Liquid Eyeliner: Maybelline Express Eye Liner

Quick to dry but still bold in colour, this liquid liner combines the rich pigment of an ink well with the ease of a felt tip. It’s purse-friendly, too.

£5.10, available at Feelunique.com.

Best Vegan Eyeliner: Kat Von D Tattoo Liner

Tattoo by name, tattoo by nature, this liner is ideal for those who simply cannot be touching up their make-up once it’s on. Fully waterproof, its staying power is near legendary.

£18, available at Boots.com.

Best White Eyeliner: Shiseido Kajal InkArtist Shadow, Liner, Brow – Kabuki White

From an eyeshadow to an eyeliner, this Shiseido number is an excellent multi-tasker. White eyeliner is brilliant for making the eyes look more awake, so roll its Kabuki White shade in your waterline and expect to look infinitely more rested.

£24, available at Cultbeauty.co.uk.

VOGUE article

The 10 Most Reliable Eyeliners, According To Makeup Artists

Purchasing an eyeliner can feel like a gamble. You walk into your nearest Sephora, money in hand, on a mission to find a formula that doesn’t pull, tug, skip or drag. After perusing the shelves, you’ll settle on one in hopes that it won’t smudge before lunch.

The truth is, you never really know if you’ll get a return on your investment until you take it home and try it for yourself. By then, it could be too late. To make the entire experience feel less risky, experts who know a thing or two about eyeliners weigh in. Ahead, shop the 10 best eyeliners, from pencils to liquids, according to professional makeup artists. They’ll make you feel like you won the jackpot every time.

BEST GEL LINER – AMC Eyeliner Gel

“When I’m creating a bold eye, Inglot AMC Eyeliner Gel is my go-to eyeliner, as it’s available in a variety of rich high-pigmented shades,” says makeup artist Millie Morales (also a Garnier celebrity hairstylist). “The creamy formula glides on with ease, but most importantly, it boasts long-lasting wear.”

Shop $16

BEST SMUDGE-PROOF LIQUID – Stay All Day Waterproof Liquid Eye Liner

“When it comes to precision, I like to use a marker-like tip, as it gives me the freedom and flexibility to create an elegant wing or a thick dramatic look,” says Morales. “Stila’s Stay All Day Waterproof Liquid Eye Liner dries fast, won’t smudge and only comes off when you take it off!”

Shop $22

BEST BRIGHT FORMULA – 24/7 Eye Pencil

If you’re looking to try a colored eyeliner, look no further than Urban Decay’s 24/7 Eye Pencils. Makeup artist Steve Kassajikian says, “these shades are bright, pigmented, creamy, easy to blend, and glide on like a gel.” As if that’s not enough to get you on board, Kassajikian adds, “they set in 60 seconds and don’t budge throughout the day. Plus, they’re specifically made for wet surfaces like the waterline.”

Shop $22

BEST FOR CAT EYES – Flash Cat Eye Liquid Eyeliner

Celebrity makeup artist Claudia Betancur, a L’Oréal Paris brand ambassador, is a fan of the brand’s new Flash Cat Eye Liquid Eyeliner because it “has the perfect tip to create a precise wing, and glides on super smooth. The cap has a wing stencil attached to help create the perfect cat eye,” she says.

Shop $10

BEST WATERPROOF – 1.5 MM Mechanical Gel Eyeliner

“This micro-fine gel pencil has next level staying power,” says makeup artist and artistic director of Glamsquad, Kelli J. Bartlett. “I originally tested the Hourglass 1.5 MM Mechanical Gel Eyeliner on my hand, and it lasted through a workout and a shower, so you know it means business. I love to use it on the inner rim of the upper lash line to create a lush look as it holds up to watery eyes.”

Shop $18

BEST LONG-LASTING PENCIL – BADgal BANG! 24 Hour Eyeliner Pencil

Celebrity makeup artist Lisa Potter-Dixon says this liner “is a hard worker. It works wonders on the waterline and stays put due to its waterproof formula.” She adds, “it also works beautifully as a lash liner, plus the blending tool on the end means you can even use it to create a simple smokey eye.”

Shop $22

BEST PRECISION – Perma Precision Liquid Eyeliner

Makeup artist and co-founder of Shespoke Makeup, Rebecca Perkins, says it doesn’t get better than Pat McGrath Labs’ liquid liner. She says, “the pen tip is so fine, you can do super subtle details. Mother does not mess around, and her products always do what they say.”

Shop $32

BEST TRUE BLACK – Infallible 16HR Never-Fail Eyeliner

Finding a true black formula can be difficult. Luckily, Perkins assures that her pick is “tried and true.” She says, “L’Oréal’s carbon black shade comes in a gel pot (perfect for when I am doing someone else’s makeup) or the mechanical pencil (for when I’m doing my own makeup).” Finally, she adds, “it’s not fancy, but it works every time.”

Shop $8

BEST DRUGSTORE – Matte Liquid Liner

Dell Ashley, YSL Beauté Director of Makeup Artistry, knows a thing or two about luxury beauty, but there’s one drugstore favorite he keeps in his kit. He says the NYX Matte Liquid Liner is “a great budget-friendly eyeliner because it offers rich color and has a nice, long wear.” And at $8 a pop, you can keep your makeup bag stocked with it too.

Shop $10

BEST VERSATILE FORMULA – TattooStudio Sharpenable Gel Pencil in Brown

Vincent Oquendo, the artist behind Hollywood’s most beautiful faces (Lily Collins, Gabrielle Union, Nina Dobrev), recommends you pick up this other drugstore option. “I use it to create my shape before I perfect it with a black liner and for subtle definition in the waterline when I’m creating a sultry look,” he says. “The combination of black and brown liners create a more natural makeup look when smudged at the lash line.”

Shop $7

ELLE article

The Biggest Beauty Launches of 2020, as Told By Industry Experts

What’s left to say about the year 2020 that hasn’t already been said? These past 12 months may have tested humanity and the planet and every institution on it in ways most of us could never have fathomed — but even in the bad, weird, living nightmare times, the beauty industry did not quit. 

Despite the odds, the economic downturns, the flailing retail structure, the unstable political climate, the sheer number of times the word “unprecedented” was uttered, beauty charged on. After all, there were game-changing formulas, groundbreaking technology and conversation-shifting campaigns to bring to market.

And so, as we look back at 2020 (and slowly but surely claw our way out of it), industry experts — ranging from dermatologists to Insta-famous makeup artists to beauty editors — identified some of the most noteworthy beauty launches of the year. 

It was a big year for celebrity beauty, and a handful of star-backed brands had an impressive showing on this list, with multiple experts highlighting their superiority or buzz-worthiness amidst a sea of so many other celebrity lines. Skin care also reigned supreme, particularly as so many of us spent a record-breaking amount of time at home, staring at our own faces during Zoom calls. And perhaps most promisingly, brands that emphasized inclusivity — by serving marginalized and too-often underserved communities, by bringing all genders into the beauty conversation, by broadening the definition of what “good” skin can look like — were a welcome addition to 2020. 

BIDEN BEAUTY

“Biden Beauty is an initiative that was near and dear to my heart because Very Good Light was behind it. It was a small idea that became a reality and was really amazing to see it thrive. We wanted to support the 2020 elections — arguably the most important of our lifetimes — and engage Gen Z and the beauty community to vote for Joe Biden and Kamala Harris. To do this, we [sold] a beauty sponge by the name of the Biden Beat from a beauty brand called Biden Beauty. We ended up selling one sponge every 60 seconds and it was probably the most meaningful initiative I’ve been a part of.” —David Yi, Founder and CEO, Very Good Light

HUMANRACE

“We don’t include men enough in conversations on skin care. Although Humanrace was created for all genders, [it’s] exciting to have a man at the forefront of the push to normalize skin care beyond just facial hair grooming. I love that the brand is guided by the expert input of his dermatologist with carefully selected science backed ingredients and prioritizes exfoliation and hydration as part of its simple three step routine.” —Dr. Adeline Kikam, Board-certified Dermatologist and Founder, @BrownSkinDerm

“[I] particularly [like] the Humidifying Cream. I wasn’t expecting to be floored by this product, but it’s honestly one of the best moisturizers I’ve ever used. I think we’re all a little burnt out when it comes to celebrity beauty launches — especially this year — but it seems like Pharrell actually put a lot of time and care into this one. He was thoughtful with his collection, from adding braille to the packaging to working with the brilliant Dr. Elena Jones to create simple and clean, but effective formulations, and I definitely appreciate it.” —Kayla Greaves, Senior Beauty Editor, InStyle

“Many men are not as passionate about skin care as they should be. And [Pharrell] is Benjamin Button! He’s pushing 50 and looks arguably 20-30 years younger. It’s about time he shares his secret to the fountain of youth.” —Ron Robinson, cosmetic chemist and Founder, BeautyStat

“Humanrace was a late entry this year, but made a lot of noise upon release. Although it’s a small launch it has the potential to attract a whole new audience to the skincare industry. It’s exciting to see.” — Saleam T. Singleton, men’s beauty advocate and contributing writer for Byrdie and AskMen

“I think Pharrell Williams’ Humanrace debut was incredibly successful and highly anticipated. The man is practically a vampire and for years we’ve been dying to know (beyond the fact he has melanin on his side) how he continues to look like he’s in his 20s. Not only is it a simple system of just three products, but it’s also eco-friendly. Wins all around!” —Julee Wilson, Beauty Director, Cosmopolitan

TATCHA THE SERUM STICK

“I’m already a loyal fan of the entire dewy skin collection, but the stick is like Chapstick for the face and perfect for the random seasonal dry spots. I also use it as a highlighter in makeup applications when I’m looking for a shine without any pearl. Being a hands-free application and a multitasking product, it feels like a true hero of the year.” — Shayna Goldberg, makeup artist and consultant at The Wall Group

KOSAS REVEALER CONCEALER

“This concealer-meets-eye-cream has enough coverage to work on the toughest spots, but is flexible enough that the 16 shades work for every one of my clients all wrapped up in a dreamy formula.”Tony Tulve, freelance makeup artist

ONE/SIZE BEAUTY

“Patrick Starrr’s One/Size truly brought some new, better and different to the market. Yes, it was makeup, but it was gender-neutral makeup and represented a new breed of founder at Sephora. Patrick is unabashedly himself and wants others to be as well, which is so needed in an industry that’s striving to be inclusive but not quite there.” —Priya Rao, Executive Editor, Glossy and host, “Glossy Beauty” and “Unfair” podcasts

FENTY SKIN

“It seemed like the world stopped when Rihanna came out with her skin-care line. Everyone either had already tried it, wanted to try it or was watching YouTube videos of people trying and reviewing it. It’s so revolutionary for the simple fact that it’s Rihanna, a well-known Black woman, showing that you can [create a] business that feels true to you.” —Ali, beauty model, creator and makeup artist at @SweetMutuals

“I haven’t tried any of the products myself, but many of the reviews I’ve seen have been more lukewarm than I would have expected. Much of the trepidation from the online skin-care community came from the use of fragrance in the Fenty Skin products. This product launch ignited a wide-ranging debate about the function of fragrance in skin care and whether the fears surrounding it are warranted. While most consumers probably have no idea about the debate around fragrance, I think there are a few lessons to be learned here: First, skin-care hobbyists can be extremely discerning, and not even someone as universally adored as Rihanna may not be immune to their criticism. Second, for the many celebrity skin-care launches that followed it (we’ve already seen entries from Pharrell and Jennifer Lopez this year), we can expect even more criticism as these people are seen as outsiders with little experience by the industry.” — Dr. Angelo Landriscina, board-certified ermatologist in New York City, @DermAngelo

“Fenty Skin broke barriers when it came to promoting sun protection for darker skin tones. The brand messaging is very inclusive, showing that skin care is for everyone.” —Tiara Willis, esthetician and influencer, @MakeupforWomenofColor

“Fenty Skin was for sure the most talked-about, most debated, most anticipated launch of the year, mainly because of innovation (Fat Water and the idea of the toner essence), effectively speaking to young, Black consumers about the importance of SPF and because of ingredient discussions on witch hazel and fragrance.” —Dr. Ranella Hirsch, Board-certified dermatologist in Boston

RARE BEAUTY

“[Selena Gomez] entered the already crowded celebrity-with-a-beauty-brand space, but gave it purpose in 2020. It’s so refreshing to have a brand centered around giving back to the community Gomez herself is part of with the Rare Impact Fund. Everyone at Elle has been obsessed with the products to the point where we won’t shut up about them. To more inclusive and transparent brands with a mental health impact in 2021!” —Chloe Hall, Beauty Director, Elle.com

“Rare Beauty was the most exciting launch for me, mostly because it felt genuine. Celebrity brands will always make headlines, but not all launches are up to snuff. But the team managed to carve out a unique space for themselves while creating a great lineup of staple products. It was a cohesive launch with purpose. I respect the brand for creating the Rare Impact Fund, which promises to donate $100M over the course of 10 years, starting with 1% from Rare’s first year of sales. As someone who’s often pitched new brands and products on a daily basis, it’s important for me to see that this celebrity-faced brand has a long-term vision.” —Kirbie Johnson, content creator and Co-host, “Gloss Angeles” podcast

“When Selena launched Rare Beauty, it was clear that she really took her time to build this brand. The product formulations are innovative (that Lip Soufflé is so good!), the packaging is gorgeous and most impressive was Rare Beauty’s commitment to being a mission-driven brand. While I’m hoping fewer celebrities feel the need to launch their own beauty brands in the future, I do hope that those who do take note from Selena.” —Sara Tan, beauty editor and Co-host, “Gloss Angeles” podcast

SUPREME X PAT MCGRATH LIPSTICK

“This was Supreme’s first foray into makeup in its 26-year history, and the Pat McGrath Labs brand was the perfect co-conspirator. Streetwear is supposed to be about breaking the rules and foraging new paths; McGrath has done both her entire career. I think there are a lot of lessons the beauty world can learn from the streetwear space from both a marketing and storytelling perspective, and visa versa. So much so, I once wrote about it earlier this year. I’m interested to see how else these worlds may dance together.” —Darian Harvin, Beauty Reporter, Beauty IRL

TATCHA THE LIQUID SILK CANVAS PRIMER

“I’m always looking for products that can retain longevity and stretch makeup to new boundaries through intense color payoff or innovative formulas. Tatcha’s launch of Liquid Silk Canvas Primer in the spring of 2020 was the [brand’s] first bridge product integrating innovative skin-care ingredients into makeup. This product became the makeup magnet of the year locking down whatever you put on top of it.”Daniel Martin, makeup artist and global director of artistry and education at Tatcha

MAKEUP BY MARIO

I had to personally add it to this list, how could I not? One of the most world-renowned and looked-up-to makeup artists came out with his own makeup brand exclusively at Sephora in 2020. The brand’s mission statement is:

“Created by Master Makeup Artist Mario Dedivanovic, MAKEUP BY MARIO features pro formulas and tools in the most universal shades and easy-to-use textures. Infused with Mario’s philosophies and techniques, each product is crafted to provide an effortless makeup experience and inspired artistry.”

FASHIONISTA article

Is This The Most Hyped Lipstick Launch Of All Time?

If you thought that interest in lipstick was in decline in the current climate (thank you, face masks), then think again. When make-up legend and British Vogue beauty editor-at-large, Pat McGrath, announced on Instagram that her brand Pat McGrath Labs was set to launch a one-off lipstick collaboration with fashion label Supreme, the hype generated was so off the scale, it threatened to break the internet.

With both halves of this particular partnership known for pushing boundaries, breaking rules, and creating sell-out collections, this limited-edition product is so much more than just another lipstick launch. It is something of a cultural phenomenon, that at this moment in time could be just the call to arms we need to pick up our lipstick bullets again following the Covid outbreak.

Dropping online on Supreme’s website on Thursday, the MatteTrance lipstick – in the signature bright-red shade, “Supreme” – is sure to sell out in the blink of an eye, so this is very much a case of act first, process later. Our sources suggest you should be on standby on the Supreme website from 5am GMT (midnight EST), and advise signing up to its mailing list when it becomes available.

VOGUE article

Fighting Shine? You Need One Of These Setting Powders

Setting powder has long been a staple in most make-up bags, despite getting significantly less love than some other hero products. While it’s unparalleled in its ability to set make-up and prevent oiliness, the drawbacks of creasing, flashback in photos and an overly matte finish are undeniable. That said, the best setting powders can fix make-up, control shine, conceal breakouts, and are far easier to work with than thick, creamy textures. For example, make-up artists usually advise that those who wish to try contouring for the first time use a powder contour, not a cream kit, as it’s easier to layer and buff to seamless perfection, and there’s little more effective against an oily T-zone than a sheer veil of the translucent stuff.

But with the advent of “glass skin” and our general preoccupation with looking dewy at all times, powder has fallen by the wayside. Perhaps it’s down to unwelcome associations with “baking”, the technique invented by drag queens and popularised by the Instagram make-up set, which involves using hefty amounts of powder to affix make-up. Or maybe it’s just a natural casualty of the pursuit of round-the-clock radiance. Happily, powder formulas have advanced at a rate of knots in recent months. BECCA Hydra Mist Set & Refresh Powder is formulated with 50 per cent water and glycerine, meaning that, despite resembling a loose powder, it feels more cooling than chalky once applied. Likewise, By Terry Hyaluronic Hydra Powder is infused with skincare favourite hyaluronic acid. The HA microspheres attract water and so help to “blur” and “fill” imperfections, without looking ashy or settling into creases. It’s gossamer-light, so don’t be perturbed by the opaque white colour, as it settles to a soft-focus effect on all skin tones.

Glossier Wowder is delivered in a Korean-inspired cushion compact, with the powder sitting beneath a sheer layer of netted film. Simply press and swirl your brush over the centre to pick up a light dusting of the kaolin clay infused formula (that’s to mop up oil), and dust all over. Meanwhile, Vitamin E helps to keep the powder feeling silky rather than dry on the skin – nobody wants a patchy effect. Beauty Pie One Powder Wonder looks almost sparkling in the pressed compact, but buffs onto skin with a believable luminosity that helps to tackle dehydration and the appearance of large pores, making it ideal if you need all-day hold but still want a candelit glow.

Of course, the “go big or go home” option is surely Laura Mercier Loose Setting Powder Glow. A brand already beloved by make-up artists for its classic translucent setting powders, this latest offering sits somewhere between the original formula and a highlighter. Infused with pearl pigments and micro-refined silica, it offers an incredibly light-reflecting finish that still grips onto make-up for dear life.

Aside from the additions of microspheres and luxurious-sounding crushed gem particles, one thing that makes 2020’s powders better is the notable absence of talc. Apart from the health concerns around the inclusion of talcum powder in beauty, many cosmetic chemists have chosen to remove it from their products altogether as the finish is resolutely chalky. In the ’90s, super-matte was considered chic, but now that dewy skin is in, talc is fast becoming a thing of the past in beauty circles. Instead, additions like silk, peptides and collagens (like the hydrating and firming complex found in It Cosmetics Bye Bye Pores Pressed Powder) offer a healthier-looking fix that still helps tackle shine.

The powder revolution is in no way limited to base, as a slew of recent lip launches demonstrates. Giorgio Armani Lip Magnet gives a featherweight wash of colour over the lips with a finish that resembles the effect created by that classic make-up artist trick: blotting a richly pigmented lipstick. Likewise, MAC Powder Kiss lipsticks offer a softly diffused, just-been-kissed look, while Chanel Lip Powder Duocombines a hydrating balm with a loose pigment powder for effortless texture.

Blurring but not masking, hydrating but not greasy, and shine controlling while still offering a healthy glow, powder can finally sit in that sweet spot between functional and fun. And remember, when it comes to powder – if in doubt, buff it out.

See Vogue’s edit of the best setting powders below…

Pat McGrath Labs 

A swish of this setting powder will leave skin glowy and radiant, while getting rid of any unwanted shine. It feels feather-light and imparts a soft-focus veil over skin thanks to amino acid pigments that work with your skin rather than against it.

Buy at Selfridges $50

Glossier

Since Glossier is a brand dedicated to dewy skin, the launch of Wowder was somewhat unexpected. The loose, light-reflecting powder won’t leave you without a glow though, it’s designed to set make-up whilst maintaining a radiant complexion.

Buy on their website $27

IT Cosmetics

Perfect for top-ups on the go thanks to the mirror inside the compact, IT Cosmetics’s Bye Bye Pores Pressed Powder blurs imperfections and is enriched with a blend of peptides, silk, collagen and antioxidants.

Buy at Selfridges $26

Kevyn Aucoin

Thanks to microspheres in this silky smooth powder, expect any surface imperfections blurred without the hefty “powdery” finish, and skin to remain shine-free for longer.

Buy at BeautyBay $32

MAC

If an oily T-zone is your nemesis, look to MAC’s classic Blot Powder for long-lasting matte. With a good shade range and an impressive shine-combatting formula, it offers decent coverage without looking caked-on or flat.

Buy on their website $24

Bobbi Brown

Bobbi Brown’s Sheer Finish Loose Powder is lightweight enough that you can barely tell you’re wearing it, plus, its oil-free formula is enriched with vitamin E for comfortable wear. Great for setting make-up that you need to last all day.

Buy on their website $30

Chanel

A glow isn’t the first thing you’d associate with powder, but Chanel has somehow created a formula that reduces shine while retaining radiance with its Les Beiges Healthy Glow Sheer Powder. Natural-looking, flattering and the best setting powder for when you need to add a subtle hint of warmth to a pale complexion.

Buy on their website $40

Charlotte Tilbury

Promising to diffuse light over skin to boost radiance, this loose powder from the queen of red carpet make-up is formulated with tsubaki oil and squalane to nourish and strengthen skin. Plus, it smells like rose.

Buy on their website $33

Hourglass

Hourglass’s Ambient Lighting Powder is a cult classic for good reason – you can fake a full night’s sleep with the luminous, diffusing, flawless finish it creates. It’s like having your own Instagram filter in your make-up bag.

Buy at SpaceNK $45

Laura Mercier

A finely-milled and lightweight powder, Laura Mercier’s Translucent Loose Setting Powder Glow acts as the perfect finishing touch for make-up. Highly pigmented, only a small amount is needed each time, so one pot will keep you going for ages.

Buy at Cult Beauty $30

Beauty Pie

Blurring, radiance-boosting and pore-diffusing, this all-in-one powder is suitable for all skin types, and won’t ever settle into creases.

Buy on their website $26

La Mer 

Formulated with the brand’s patented Miracle Broth, which is made up of hydrating marine ingredients, La Mer’s finishing powder might be expensive, but it certainly does the job well. It’s translucent enough to be imperceptible on the skin, so you can look forward to the most flawless finish.

Buy at SpaceNK $75

VOGUE article

7 Black-Owned Beauty Brands to Shop at Sephora

Sephora became the first brand to join the 15 Percent Pledge. The initiative, created by Brother Vellies designer Aurora James, asks major retailers to pledge at least 15% of their shelf space to black-owned businesses. “So many of your businesses are built on Black spending power. So many of your stores are set up in Black communities. So many of your sponsored posts are seen on Black feeds. This is the least you can do for us. We represent 15% of the population and we need to represent 15% of your shelf space,” James wrote in the post that launched the pledge.

“We recognize how important it is to represent Black businesses and communities, and we must do better. So, we’re starting now,” Sephora wrote in an Instagram post, announcing their participation. This is hopefully only the beginning of real change to come within Sephora, and other major brands like it.

If you’re looking for what brands to support even before the 15% pledge kicks into full gear, here are 7 Black-owned beauty brands you can shop on Sephora to continue to support the Black community.

Fenty Beauty by Rihanna

Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.

Shop at Sephora

Pat McGrath Labs

“This is the golden age of makeup. PAT McGRATH LABS is my Golden Revolution. The entire planet is just as cosmetics obsessed as I’ve always been. Makeup is a movement. Makeup is mesmerizing. Makeup is major. Mantra-esque, three words have repeated over and over in my mind ever since I was young. Obsession. Inspiration. Addiction. Those words became my guiding principles, my manifesto as I brought this brand to life . I wanted to capture, in a quartet of exquisite palettes, 50 legendary lipsticks, a divine dozen eyeliners and five fetish-worthy lip pencils, The Power of Transformation, The Power of Beauty;  The Power of Makeup.” – Pat McGrath, CEO & Founder of PAT McGRATH LABS

Shop at Sephora

Briogeo Hair Care

After an early-twenties move to New York City forced Nancy to trade out her homemade essentials for the store-bought variety, she quickly realized that the natural hair care on the market simply did not live up to its performance claims. Armed with a tiny East Village studio apartment, her grandmother’s coveted beauty recipes and a rockstar natural chemist team, Nancy Twine founded Briogeo Hair Care.

Shop at Sephora

Adwoa Beauty

“Adwoa beauty is a modern, non toxic, gender neutral beauty brand catering to multi-cultural hair textures. buying hair products is a choice, not a command. we empathize with your experience in using tons of products that failed to deliver the results. we’ve created a highly effective collection of products with ingredients that are concentrated, working with nature and science to bring you immediate results. we are committed to being transparent with our ingredients.”

Shop at Sephora

GOLDE

“Our products are daily essentials for inner and outer radiance, because beauty and balance start from within. Golde was founded by Trinity Mouzon in 2016 with the vision of making self-care more inclusive, engaging, and fun. Our products are infused with single-origin turmeric, a potent super-herb recognized for its beautifying, healing, and mood-boosting properties.”

Shop at Sephora

KNC Beauty

“Whether it’s with an eye mask, a lip mask, or a lip scrub, we’re all about keeping you naturally cute and effortlessly fresh. We think you’re dope just the way you are, but we’re here to give you that little bit of extra. Chill with us for 15-20 minutes, and we’ll put stars in your eyes and kisses on your lips.”

Shop at Sephora

Shani Darden Skin Care

Considered the secret behind Hollywood’s most flawless faces, expert esthetician Shani Darden sets herself apart with her results-oriented approach to skin care. Her passion for simple, yet effective solutions has earned her clients’ trust and respect in a town where beauty, health, and wellness standards are high.

Shop at Sephora

VOGUE article