The Best Eyeliners For A Foolproof Feline Flick

What links Audrey Hepburn, Adele, Amy Winehouse, Lady Gaga, Cleopatra and Angelina Jolie? Liquid eyeliner of course. While make-up trends come and go, the feline flick is a timeless classic and suits every aesthetic. From the ultra glamorous to the insouciantly rock’n’roll, it can be dressed up or down. The trick is to work out the right look for your face and chosen aesthetic, and stick with it.

How to successfully apply a liquid liner

Heed Vogue contributing beauty editor Pat McGrath’s advice, and draw the wing first. It’s easy to place the wing too low or high once you’ve already sketched a line along your lashes, especially considering that the natural curve of the eye slopes downwards at the outer corner. Instead, look straight ahead in the mirror, place a small dot where you want the line to end, draw your flick, then line along your lashes.

How do I choose an eyeliner?

Start by considering what effect you want from your eyeliner; while liquids offer a more precise finish and achieve that striking Hepburn-esque wing, gel and kohl liners tend to be more forgiving and can be blended and buffed in for a softer, more diffused effect. It might sound obvious but those who want a product just for the waterline should opt for a pencil or gel formula, as a liquid won’t stay put.

What is the best eyeliner for beginners?

The perfect eyeliner for you will also depend on your familiarity with the product. To beginners and those not au fait with applying it regularly, a liquid liner might seem intimidating as it requires a steadier hand. In this case, it can be wise to start with a pencil, whether gel or kohl, or for a pen-style liquid if that’s the effect you want. Beginner or not, the trick is just to go for it – liquid eyeliner can smell your fear. One of McGrath’s biggest tips, whatever your liner abilities, is to finish by tidying up with a cotton bud – even the pros get it wrong sometimes.

Is gel liner better than pencil?

Not necessarily – it all depends on the effect you want. Gel liners bridge the gap between liquid and pencil liner, as they impart much of the impact and precision of a liquid, but with more of the malleability and softness of a pencil. They’re an excellent option for those who like a soft, smudgy finish, if you’re creating more impactful eyeshadow looks (many make-up artists use them as a base for shadows), or if you like to apply haphazardly and buff and blend your line into place. Gel liner is also a great option if you like your liner to stay put once it’s set. Meanwhile, pencil adds intensity to the waterline and can offer a more exact effect.

From long-wearing gel liners to easy-to-use felt tips, find your perfect fit within Vogue’s edit, and get yourself in front of the mirror for practice. Shop the 15 best eyeliners below.

Best Gel Eyeliner: Victoria Beckham Beauty Beauty Satin Kajal Liner

Few liner formulas match up to this creamy, ultra-blendable number which, once set, stays put for hours. As versatile as they come, you can smoke it up with the built-in smudger or keep it to a minimal line. A must try.

£22, available at Cultbeauty.co.uk.

Best Eyeliner For Beginners: NARS High Pigment Longwear Eyeliner

Brilliant for beginners, this eyeliner glides onto skin, delivering excellent colour from the off (but it can be further built up), and stays put wherever it sets – no faffing around.

£19, available at Spacenk.com.

Best Eyeliner For The Waterline: Charlotte Tilbury Rock ’N’ Kohl Black Eyeliner Pencil

Queen of a serious sultry stare, it is only right that Charlotte Tilbury has an eyeliner that creates the look in seconds. Brilliant for all parts of the eye, this one is particularly good in the waterline – expect it to roll on and stay put for hours.

£19, available at Charlottetilbury.com.

Best Waterproof Liquid Eyeliner: Too Faced Better Than Sex Easy Glide Waterproof Liquid Eyeliner

Whether you’re diving into a pool or a hot steamy encounter (as the name might suggest), Too Faced’s Better Than Sex waterproof liner is a product you can rely on. It promises to stay put up to 24 hours without smudging, budging or fading. 

£18, available at Cultbeauty.co.uk.

Best Eyeliner For Cat Eyes: Tom Ford Eye Defining Pen

Two liners for the price of one, really. The dual-ended pen has a thicker side for a more graphic finish, or a finer side to help you get the line snug against your lashes. Genius.

£46, available at Lookfantastic.com.

Best Brown Liquid Eyeliner: Byredo Eyeliner in Practical Brown

It might be under-the-radar but Byredo’s liquid eyeliner is beloved by any and all who try it. This brown hue is particularly flattering and lends a gentle shimmer to eyes for a soft, sultry effect. Plus, it’s vegan too. 

£31, available at Selfridges.com.

Best Smudge Proof Eyeliner: Gucci Stylo Contour Des Yeux Eyeliner

As well as looking extra chic in your make-up bag, Gucci’s eyeliner is waterproof, offers pigmented colour and truly stays put for hours. You can use it for flicks, in the waterline or even buffed in as an eyeshadow, plus there are lots of different colours to try.

£24, available at Selfridges.com.

Best Eyeliner Felt Tip: Pat McGrath Labs Perma Precision Liner

A favourite of Vogue beauty and lifestyle director Jessica Diner, this liner is rich in pigment but effortless to use. Perfect for a more defined wing.

£26, available at Net-a-porter.com.

Best Eyeliner For Sensitive Eyes: La Bouche Rouge Le Kôhl Noir

Developed without microplastics and with 98 per cent natural origin ingredients, this is a good bet for those who have sensitive eyes. It delivers impactful colour in both the waterline and around eyes. 

£26, available at Net-a-porter.com.

Best Brush Eyeliner: Bobbi Brown Long-Wear Gel Eyeliner

An industry favourite, Bobbi Brown’s Long-Wear Gel Eyeliner has a budge-proof formula and inky black finish. Use the finest brush you can find for perfect precision.

£21, available at Johnlewis.com.

Best Coloured Eyeliner: Dior Diorshow On Stage Liner

From pink to green, Dior’s coloured eyeliners are the best in the business. The brand’s make-up artist, Peter Philips, regularly uses them backstage for the iconic looks he creates for the shows, plus the flexible felt tip is super easy to use. 

£28, available at Selfridges.com.

Best Waterproof Eyeliner: Stila Stay All Day Smudge Stick Waterproof Eyeliner

A true cult classic, you’ll find this handy pen rolling around in many a make-up artist’s kit. The super-smooth tip helps you glide across your lash line with zero tugging or pulling for a neat flick.

£16, available at Lookfantastic.com.

Best Supermarket Liquid Eyeliner: Maybelline Express Eye Liner

Quick to dry but still bold in colour, this liquid liner combines the rich pigment of an ink well with the ease of a felt tip. It’s purse-friendly, too.

£5.10, available at Feelunique.com.

Best Vegan Eyeliner: Kat Von D Tattoo Liner

Tattoo by name, tattoo by nature, this liner is ideal for those who simply cannot be touching up their make-up once it’s on. Fully waterproof, its staying power is near legendary.

£18, available at Boots.com.

Best White Eyeliner: Shiseido Kajal InkArtist Shadow, Liner, Brow – Kabuki White

From an eyeshadow to an eyeliner, this Shiseido number is an excellent multi-tasker. White eyeliner is brilliant for making the eyes look more awake, so roll its Kabuki White shade in your waterline and expect to look infinitely more rested.

£24, available at Cultbeauty.co.uk.

VOGUE article

Raisa Flowers Is The Makeup Artist Making ‘Alien Beauty’ Chic

While you might not know her name, if you follow fashion, you will certainly be familiar with the work of makeup artist Raisa Flowers. She’s the mastermind behind poet and activist Amanda Gorman’s dewy, fresh-faced look on the cover of American Vogue’s May 2021 issue and is quite possibly the reason why you’ve considered adding colourful contact lenses to your go-to beauty look. You might even recognize her from a slew of recent runway appearances, from Gypsy Sport to Rihanna’s Savage x Fenty, or even on the side of a bus modelling for Calvin Klein.

Welcome to Artist Spotlight #53 series on my blog.

Born and bred in Mount Vernon, New York, Flowers has built a name for herself thanks to her unapologetic use of colour and alien-esque aesthetic, regularly using her own face as a canvas on which to experiment. That said, she wants to reassure the industry that, yes, she can in fact do the natural look, too. “I’ve assisted Pat McGrath during fashion week, I know how to do this,” she quips over Zoom. While we’re on the subject, she has another message for the industry: “I want people to know that I’m here and I’m a badass.”

When did you first become interested in make-up?

“My mum loves make-up, so I got into it because of her. She wears it every day, even on the days where she’s going to the laundromat. I started doing make-up pretty young, around 13 years old. I would experiment on my aunties, my granny and my friends – I was doing weddings and school proms at 16. So, I was doing it for a long time. I didn’t want to be a make-up artist, I loved it for fun, but when I started doing it more and more, it got me super inspired. I was into fashion – that’s where my love of make-up came from; seeing the show make-up and all these different types of looks got me into it.”

You’re known as much for your own looks as you are your editorials. Do they require the same sort of approach or do they occupy different levels of creativity?

“When I’m doing editorial, it’s based on the vibe of the shoot and the creative. People have a specific vision of how they want it to look and it can become super linear unless they actually want to spend time on it and collaborate. Normally, they want the clothes to shine instead of letting the make-up be a whole vibe.

“My own make-up is based on a vibe. I will be chilling and then I just let my hands play. Either I will dream it on myself or I will see myself in a certain way. And if it doesn’t come out how I envisioned it, I’ll try something else. I’m down to be open and play with it. Sometimes I have no direction of where I’m going with it and I just like to let it flow and create something beautiful. Some of my best looks have been the fastest looks. I’ve done the ones that I hated the most in the moment of doing them, and then they just came out great.”

How would you describe your relationship with make-up?

“I love make-up, it makes me happy. I love being able to pick a colour palette and play with different textures and make someone feel super beautiful, especially on a day where they weren’t feeling beautiful. Having a model sit in my chair and being inspired by their face is something that’s important to me; it gives me an adrenaline rush. When I do something really good, it makes me feel how food makes me feel: satisfied.”

What’s been your biggest highlight so far?

“Working with Rihanna, doing her make-up and being in the Savage x Fenty show was big. We share the same Caribbean heritage. We’re both Bajan and Guyanese, which is a big thing, so just being able to share the moments I have with her, and connect with her on these types of levels, is very important to me and my career because it shows me that I’m going in the right direction.”

What was it like to have your first American Vogue cover with Amanda Gorman?

“I was so excited to be part of that important cultural moment. A Vogue cover was definitely on my bucket list for sure. Check.”

Which direction would you like your career to go in?

“My goals in the industry are just being myself and doing the level of work that I’m doing. I want to bring back makeup again. I feel like shoots are boring because people care so much about the clothing. When you see work from the ’80s, they have such big concepts and it revolves around the make-up, the hair, the styling, everything. Now, it’s so minimal – it’s just like, ‘Let’s do some skin,’ and throw it out and that’s it. I would love to bring back the type of feeling of creating a mood.”

You’re constantly challenging traditional notions of beauty in your work. Why is this so important to you? What are you hoping to communicate?

“For a long time, people wouldn’t hire me because my looks were too dramatic. Then all of a sudden, there are these shoots with contacts. I would love for the industry to be more open to trying new things. I’m one of the only few Black women in the industry doing make-up on my level, other than Pat McGrath, but she’s gigantic. I want to make my mark and put these high-level, tasteful looks into the world.

“A lot of Black people have been shunned by the industry or put to one side just because people think they can’t do the same work that their counterparts can do. I have piercings. I have tattoos. I look different, my art is different. When I’m on set, I’m the only Black person 90 to 95 per cent of the time. A lot of girls say to me that they feel comforted when they see me, especially Black talent or any person of colour. I have a different complexion and they feel comfortable knowing that I’m there because I might make their skin better or make them look better. This is an experience I want to give people.”

What would be your advice to aspiring make-up artists looking to get into the industry?

“Stay true to yourself and the things you are most passionate about. That is what resonates the most. If you don’t think there is space for you, create your own.”

What does make-up mean to you?

“It gives you the freedom to express yourself in any way that you want. It’s so freeing to throw some colours on my eyes, pop a contact in, throw a lash on – it allows you to be your true self. I feel like a lot of people would love to wear make-up but they judge it because they think it’s too much. People should experiment with it more. I love beauty, it’s a performance and it helps you to be your true self. So, I hope we’ll get more into it.”

What would you advise younger generations who don’t feel beautiful or free enough to express themselves?

“What is beauty anyway? Real beauty is internal. Love yourself first and real beauty will radiate out.”

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VOGUE article

The 10 Most Reliable Eyeliners, According To Makeup Artists

Purchasing an eyeliner can feel like a gamble. You walk into your nearest Sephora, money in hand, on a mission to find a formula that doesn’t pull, tug, skip or drag. After perusing the shelves, you’ll settle on one in hopes that it won’t smudge before lunch.

The truth is, you never really know if you’ll get a return on your investment until you take it home and try it for yourself. By then, it could be too late. To make the entire experience feel less risky, experts who know a thing or two about eyeliners weigh in. Ahead, shop the 10 best eyeliners, from pencils to liquids, according to professional makeup artists. They’ll make you feel like you won the jackpot every time.

BEST GEL LINER – AMC Eyeliner Gel

“When I’m creating a bold eye, Inglot AMC Eyeliner Gel is my go-to eyeliner, as it’s available in a variety of rich high-pigmented shades,” says makeup artist Millie Morales (also a Garnier celebrity hairstylist). “The creamy formula glides on with ease, but most importantly, it boasts long-lasting wear.”

Shop $16

BEST SMUDGE-PROOF LIQUID – Stay All Day Waterproof Liquid Eye Liner

“When it comes to precision, I like to use a marker-like tip, as it gives me the freedom and flexibility to create an elegant wing or a thick dramatic look,” says Morales. “Stila’s Stay All Day Waterproof Liquid Eye Liner dries fast, won’t smudge and only comes off when you take it off!”

Shop $22

BEST BRIGHT FORMULA – 24/7 Eye Pencil

If you’re looking to try a colored eyeliner, look no further than Urban Decay’s 24/7 Eye Pencils. Makeup artist Steve Kassajikian says, “these shades are bright, pigmented, creamy, easy to blend, and glide on like a gel.” As if that’s not enough to get you on board, Kassajikian adds, “they set in 60 seconds and don’t budge throughout the day. Plus, they’re specifically made for wet surfaces like the waterline.”

Shop $22

BEST FOR CAT EYES – Flash Cat Eye Liquid Eyeliner

Celebrity makeup artist Claudia Betancur, a L’Oréal Paris brand ambassador, is a fan of the brand’s new Flash Cat Eye Liquid Eyeliner because it “has the perfect tip to create a precise wing, and glides on super smooth. The cap has a wing stencil attached to help create the perfect cat eye,” she says.

Shop $10

BEST WATERPROOF – 1.5 MM Mechanical Gel Eyeliner

“This micro-fine gel pencil has next level staying power,” says makeup artist and artistic director of Glamsquad, Kelli J. Bartlett. “I originally tested the Hourglass 1.5 MM Mechanical Gel Eyeliner on my hand, and it lasted through a workout and a shower, so you know it means business. I love to use it on the inner rim of the upper lash line to create a lush look as it holds up to watery eyes.”

Shop $18

BEST LONG-LASTING PENCIL – BADgal BANG! 24 Hour Eyeliner Pencil

Celebrity makeup artist Lisa Potter-Dixon says this liner “is a hard worker. It works wonders on the waterline and stays put due to its waterproof formula.” She adds, “it also works beautifully as a lash liner, plus the blending tool on the end means you can even use it to create a simple smokey eye.”

Shop $22

BEST PRECISION – Perma Precision Liquid Eyeliner

Makeup artist and co-founder of Shespoke Makeup, Rebecca Perkins, says it doesn’t get better than Pat McGrath Labs’ liquid liner. She says, “the pen tip is so fine, you can do super subtle details. Mother does not mess around, and her products always do what they say.”

Shop $32

BEST TRUE BLACK – Infallible 16HR Never-Fail Eyeliner

Finding a true black formula can be difficult. Luckily, Perkins assures that her pick is “tried and true.” She says, “L’Oréal’s carbon black shade comes in a gel pot (perfect for when I am doing someone else’s makeup) or the mechanical pencil (for when I’m doing my own makeup).” Finally, she adds, “it’s not fancy, but it works every time.”

Shop $8

BEST DRUGSTORE – Matte Liquid Liner

Dell Ashley, YSL Beauté Director of Makeup Artistry, knows a thing or two about luxury beauty, but there’s one drugstore favorite he keeps in his kit. He says the NYX Matte Liquid Liner is “a great budget-friendly eyeliner because it offers rich color and has a nice, long wear.” And at $8 a pop, you can keep your makeup bag stocked with it too.

Shop $10

BEST VERSATILE FORMULA – TattooStudio Sharpenable Gel Pencil in Brown

Vincent Oquendo, the artist behind Hollywood’s most beautiful faces (Lily Collins, Gabrielle Union, Nina Dobrev), recommends you pick up this other drugstore option. “I use it to create my shape before I perfect it with a black liner and for subtle definition in the waterline when I’m creating a sultry look,” he says. “The combination of black and brown liners create a more natural makeup look when smudged at the lash line.”

Shop $7

ELLE article

The Best Beauty Instagrams Of The Week: Raquel Willis, Chloe Yu, And More

Welcome to Artist Spotlight #47 series on my blog.

This past week on Instagram, a few muses welcomed spring with colorful eyeshadows. Model Pooja Mor glistened under the sunlight, wearing turquoise eye shadow and a big smile, while model Chloe Yu had her lids saturated in blue and pink, thanks to makeup artist Michael Anthony (and the Pat McGrath Labs Subversive palette!). Then, embracing aquatic shades, “Versace Hottie” Precious Lee reported “for duty” in a cobalt blue shadow and Barbie Ferreira sported a blue smoky eye courtesy of Sam Visser.

More standout eye makeup came by way of Aweng Ade-Chuol, who graced feeds with artfully drawn black winged liner, full lashes, and bronzed cheeks, as well as Tracee Ellis Ross, who had thick, sooty swipes of eyeliner frame her upper and lower lash lines, with soft curls grazing her forehead.

Meeting the arrival of warm weather, Erykah Badu leaned into her light with a swipe of terra-cotta lipstick and the VanJess sisters were feeling peachy keen with blushy cheeks and pink manicures. Activist, writer, and cultural organizer Raquel Willis donned a red lip and sleek waves, and gave us all a much-needed reminder to let “the sunshine in.” As for Carly Cushnie? She ushered in International Women’s Day by celebrating the strong women around her. “I couldn’t be prouder to be a mother to my girls and [am] so grateful for everything they have taught and continue to teach me,” she wrote in a caption. “Thank you to all you incredible women out there. What an honor to be a woman.”

VOGUE article

Metallic Eye Shadows That Are Like Molten Metal For Your Eyelids

Milani Hypnotic Lights Eye Toppers

The five shades of these liquid eye toppers offer a glimmering texture of color and duo-chrome finish and dry down to a stay-put formula. You can tap them on top of another eye shadow for an even more multidimensional effect or wear alone for enough sparkle to spot from a mile away — they’re some of the shiniest eye shadows you can find at the drugstore.

$12 (Shop Now)

Dose of Colors Block Party Eyeshadow

These glimmering powder eye shadows are legends of makeup swatching. Just one swipe across the pan with your finger picks up the dazzling opaquely-pigmented powder, delivering a foil-finish, jewel-toned shade in one fell swoop. Available in 20 shades, these are so popular, Dose of Colors’ website has put a two-per-customer limit on purchasing. (If you’re in a golden mood, this one is called Heart of Gold.)

$20 (Shop Now)

ISH Shimmy Shadows

These pots contain what appears to be tiny metallic foil flakes that when pressed with your finger onto your skin leave a mirror-like finish. Not kidding — it’s like someone shattered a disco ball and somehow made it safe to smear on your eyelids. Not gonna ask questions, just going to keep shining.

$22 (Shop Now)

Bobbi Brown Longwear Sparkle Stick

Bobbi Brown’s eye shadow sticks are already some of the most long-lasting in the game, and now with these limited-edition sparkly versions, your lids can glimmer all day into all night (and dawn, depending on how the night goes).

$30 (Shop Now)

Huda Beauty Rose Gold Remastered Eyeshadow Palette

Huda Beauty gave its already popular rose gold eye shadow palette an upgrade with the Remastered version, which keeps its most glittery shadows in a row at the top. They’re the most unbelievably buttery foil-like metallics that feel like silk but look like molten metal when you sweep them across your lids. Honestly, it’s just a really stunning formula.

$65 (Shop Now)

Wet n Wild Color Icon Metallic Liquid Eyeshadow

Dab one of these four chrome liquid shadows on your lids for long-lasting shine. At first, they’re wet, but once they dry down, they won’t budge no matter how much you sweat (or cry). Extremely smudge-proof.

$5 (Shop Now)

L’Oréal Paris Infallible Paints Metallics Eye Shadow

When this formula won a Best of Beauty award, Allure’s editorial assistant, Jesa Marie Calaor, called it her “desert island beauty product.” Its pigmented enough to live up to its metallic name upon first swipe, but it can easily be sheered out for a subtle glow. I love the rose gold shade called Rose Chrome.

$9 (Shop Now)

Urban Decay Distortion Eyeshadow Palette

Mix and match these 15 technicolor shadows to create a multi-dimensional, prismatic look that mermaids and unicorns would be jealous.

$48 (Shop Now)

Stila Shimmer & Glow Liquid Eyeshadow

Previewed on the runway at the BCBG Max Azria spring/summer 2018 show, Stila’s latest liquid eyeshadow is a glitter-free version of the popular (and often sold-out) Glitter & Glow formula. Blend it on the center of your lids to create a halo effect.

$24 (Shop Now)

Too Faced Chocolate Gold palette

Too Faced added another edition of its popular collection of chocolate-scented palettes. This time around, the palette is all about razzle-dazzle with shades like Drippin’ Diamonds (the silver) and Money Bags (the emerald).

$49 (Shop Now)

Tarte Chrome Paint Shadow Pot

Inside this rose gold pot you’ll find a creamy powder that is so reflective, your eyelids will look like little mirrors.

$22 (Shop Now)

Kevyn Aucoin Electropop Pro Eyeshadow Palette

Why limit yourself to one metallic hue when you can shop a palette that covers basically every shade of the rainbow and then some? All 12 of the powder shadows in the Kevyn Aucoin Electropop Pro Eyeshadow Palette are packed with shimmer, and a couple even have color-shifting pigments.

$57 (Shop Now)

Make Up For Ever Artist Color Shadow

Make Up For Ever just launched a whopping 121-shade range of shadows, but this pretty-in-pink one has to be one of my favourites. In the pan, ME-840 appears to be a plum. However, when brushed on, it transforms into a bright watermelon pink with a warm purple base.

$17 (Shop Now)

Natasha Denona Lila Eyeshadow Palette

Meet the cashmere of eye shadows. These pans are filled with the softest powders you’ll ever dip your fingers into. They aren’t so soft that they disappear once they are on your face, though. Instead, the pigment looks exactly as it does in the palette as it does on lids.

$128 (Shop Now)

Tom Ford Private Shadow in Warm Leatherette

Sub this bronzey hue in for your usual smoky eye shadow color to add some warmth and twinkle to your look.

$36 (Shop Now)

Pat McGrath Labs Mothership II Eyeshadow Palette – Sublime

Pat McGrath’s limited edition metallic makeup blew off digital shelves so often that she decided to put together three permanent palettes. You can guarantee they will forever be in stock, and they’ll give your eyes that mesmerizingly shiny finish that everyone double taps on the makeup artist’s Instagram (to see -> Instagram).

$125 (Shop Now)

Chanel Illusion d’Ombre Eyeshadow

Just like the vampires in Twilight: New Moon, Chanel’s New Moon shadow will make your lids sparkle in the sunlight. Nostalgic reference aside, this cream shadow blends seamlessly onto lids with just with a couple windshield wiper motions across them.

$36 (Shop Now)

ALLURE article

10 Breathtaking Eye MakeUp Looks From The Vogue Archive – And How To Recreate Them At Home

At a time when mask-wearing is de rigueur, it’s no surprise that, where makeup is concerned, our attention has turned to enhancing the eyes. The distracting, spirit-lifting power of exploring new looks should not be underestimated, and from lashes to lids, and even temples, options abound.

Val Garland, makeup artist and Vogue contributing beauty editor, agrees. “Now the eye area has become our focus, it’s all about liner, lashes and brows,” she says, before singling out the graphic look of the 1960s. “Get your flick on, but switch the black and brown for navy or rich forest-green. Perfect your brows and flutter your lashes with mega volume – the strong nature of this makeup is what makes it so appealing.”

The Vogue archive holds a wealth of inspiration for looks to emulate, so here, for your delectation, is an illustrated retrospective highlighting creative expression through makeup. Look to those graphic ’60s looks, the abandon of the 1970s, the freewheeling freedom of the 1980s or the makeup magic of the modern day. This is your ultimate moodboard – and it’s a place where imagination knows no limits.

Singular Stroke

Carl “Eric” Erickson, 1935

One of the earlier illustrative examples of eye makeup in Vogue, this now iconic image serves as a reminder to never forget the drama of a single sweep of colour.

Angelic Eyes

Barry Lategan, 1974

Legendary makeup artist Barbara Daly created this heavenly look, applying frosted blue “halos” around the eyes to ethereal effect.

Get the look: try Mac Cosmetics Eyeshadow in Tilt, £16 – and remember, the more exaggerated the application, the better. 

Moonage Daydream

David Bailey, 1966

Model Celia Hammond looks out of this world thanks to makeup artist Pablo Manzoni. When an image is simultaneously nostalgic and futuristic, the results are timeless.

Get the look: use YSL Beauty Sequin Crush Eyeshadow in Empowered Silver, £27, to create silver moons on the eyelids, then frame with full-on lashes for a 1960s throwback. 

Colour Play

Tyen, 1990

Photographer and makeup design director Tyen is a master of colour. This 31-year-old kaleidoscopic approach still fires up the imagination.

Get the look: use Nars Cool Crush Eyeshadow Palette, £56, as the starting point for this incredible multifaceted look. 

Rainbow Babe

Steve Lovi, 1969

Marsha Hunt looks on the bright side, courtesy of makeup artist Sammy Lopez.

Get the look: try multicoloured arcs of eyeliner using different shades from Dior Diorshow On Stage Liner collection, £27.50 each, for a modern-day interpretation. 

Life Imitating Art

John Swannell, 1980

Follow Barbara Daly’s illustrative approach with swooshes and sweeps of differing tones around the eyes.

Get the look: go for the most vivid colour combinations that you dare. Consider the painterly shades in Lancôme’s La Rose Eyeshadow Palette, £45, for inspiration. 

Striking Eyes 

David Bailey, 1966

This iconic cover image of Donyale Luna – the first Black model to appear on the cover of British Vogue – called for the powerful statement of dramatic eyeliner.

Get the look: trace Estée Lauder Little Black Liner, £24, along the lash line, and be sure to elongate the shape for that super-sleek effect.

The Pat Effect

Steven Meisel, 2017

Influenced by the makeup of the 1970s, Pat McGrath, Vogue’s beauty editor-at-large, created this shimmering aquatic moment on model Adwoa Aboah for Edward Enninful’s inaugural edition as editor-in-chief.

Get the look: sweep and blend the cooler tones from Pat McGrath Labs Mothership I: Subliminal Palette, £120, to surround the eyes.

Peepers Show

Helmut Newton, 1966

Grace Coddington, now a British Vogue contributing fashion editor, stars as the muse for this portrait, which sees maxi lashes and exaggerated winged liner take centre stage (with hair by Christopher at Vidal Sassoon).

Get the look: layer up an excess of Gucci Mascara L’Obscur, £40, on both top and bottom lashes, tracing in extra lashes on the lower line for added drama.

Beady Eyes

Norman Parkinson, 1965

Why not look to sequins and pearls to accessorise the lower lash line, like model Marika Green? Appliqué accents instantly prettify any makeup.

VOGUE article

The Most Exciting New Makeup Releases That Arrived In February

CoverGirl Perfect Point Plus Liquid Liner

As protective face coverings are still very much a part of our day-to-day life, the eyes will continue to be the focal point of our makeup looks. Whether you prefer a sharp cat eye or a fun graphic look, CoverGirl’s Perfect Point Plus Liquid Liner is as bold as it gets. Designed with an easy-gliding felt tip for smooth, quick-drying application that lasts up to 12 hours, it comes in three shades, Black Onyx (true black), Charcoal (slate gray), and Espresso (rich brown) to pair with every look imaginable.

$8 (Shop Now)

Pat McGrath Labs Skin Fetish Ultra Glow Highlighter

Not only is the one-and-only Pat McGrath gracing the February Allure cover, but she’s also been busy behind the scenes bringing her latest Divine Rose II collection to life. Although every item, including the runway-previewed Mothership VIII Eyeshadow Palette, is sure to leave you breathless, I simply can’t wait to drench my skin in the ethereally rosy-golden Pat McGrath Labs Skin Fetish: Ultra Glow Highlighter in Divine Rose. This gel-meets-powder illuminator practically makes your cheekbones visible from outer space — and at the very least, spices up your Zoom dates.

$48 (Shop Now)

BioBlender by EcoTools 100% Biodegradable Makeup Sponge

After years of research and development (alongside John Nanos, who holds a Ph.D. in organic polymer chemistry), the BioBlender by EcoTools 100% Biodegradable Makeup Sponge is finally available to the masses. Made out of just five vegan ingredients and packaged in 100 percent plantable paper, this eco-friendly beauty tool degrades within four months in a home compost setup, compared to regular makeup sponges that waste away in a landfill for over — wait for it — 50 years. It’s even embedded with a “plant me” message to remind you to do your part.

$5 (Shop Now)

Giorgio Armani Beauty Sí Intense Eau de Parfum

Originally launched in 2013, Giorgio Armani Beauty has finally launched a revamped Sí Intense Eau de Parfum that essentially feels and looks like a warm hug. Just look at that inviting, honey-like hue. Blackcurrant nectar, Isparta rose, and patchouli ramp up to the bottle’s most intense note, vanilla, making this the perfect cozy winter (or spring) scent.

$136 for 100 ml (Shop Now)

Kevyn Aucoin True Feather Brow Marker Gel Duo

If you prefer to cocktail your brow routine with different formulas, Kevyn Aucoin’s True Feather Brow Marker Gel Duo was made for you. Infused with mung bean and red clover extract to promote fuller-looking brows, the tinted marker is equipped with an ultra-fine brush tip to create precise, realistic-looking hairs and fill in sparse areas. On the flip side, an invisible gel fluffs up your filled-in (or naked) brows and provides flexible hold. Choose from four different shades: Ash Blonde, Warm Brunette, Brunette, and Dark Brunette.

$28 (Shop Now)

Colourpop x Animal Crossing: New Horizons Collection

Save up your bells because you’ll want to spend all of them on Colourpop’s hyped-up Animal Crossing: New Horizons Collection. Inspired by iconic characters, such as Tom Nook, Isabelle, and the Able Sisters, this latest beauty-and-video-game crossover is stacked with pink-, green-, brown-, and purple-themed eye shadow palettes in a variety of matte, matte sparkle, metallic, and pressed glitter finishes. If you’re looking for unadulterated glitz, you can choose between Balloon Pop Super Shock Shadow (a metallic pink-silver single eye shadow) and Bellionaire Glitterally Obsessed (a gold, self-sticking glitter gel) — or frankly, pick up both.

Rounding out the launch are two baby-pink and coral powder blushes reminiscent of the cosmo flowers and wildflowers found on the island. And whether you lean towards pink, coral, or caramel tones, you’re bound to find a fruit-tree-inspired Mini Lip Tint Duo that fits your mood to a T. 

$7 to 12 or $125 for the full collection (Shop Now)

Glow Recipe Blueberry Lip Pop

Glow Recipe is no stranger to reformulating its products, and the Lip Pop is the latest to undergo an upgrade of its own. Now 35 percent bigger in size (3.1 grams to 4.2 grams, to get hyper-specific) and available in a permanent blueberry-infused shade, you don’t have to worry about ordering refills as frequently. This three-in-one wonder gently exfoliates, hydrates, and adds a gorgeous berry-pink tint to your lips. Go forth, swipe, and reap the multitiered benefits.

$22 (Shop Now)

Velour Beauty Vegan Luxe Lashes

Velour Beauty Vegan Luxe Lashes is the brand’s biggest step towards going 100 percent mink-free in 2021. Swipe on a layer of adhesive glue or the Best of Beauty-winning Lash & Go Eyeliner and plop on any of the 13 new styles, like Run The World for a gradient lengthening effect or the spike-patterned She-E-O for extra drama. Just like that, you’re the proud owner of soft, fluttery lashes.

$27 (Shop Now)

One/Size Secure the Blur Makeup Magnet Primer

Patrick Starrr’s latest product, the One/Size Secure the Blur Makeup Magnet Primer, creates a mattified base that’ll grip onto your foundation for all-day hold. A powerful trio of niacinamide, witch hazel, and glycerin minimizes the appearance of large pores, evens skin tone, and controls shine, so all you’re in charge of is showing off your flawless beat.

$30 (Shop Now)

Freck Noir

As the newest addition to the faux freckle family (which also includes Freck OG and Freck XL), Freck Noir was specifically created to complement mid-to-dark skin tones. Simply stamp on a small cluster of dots, and then, quickly tap your fingers on the not-yet-dry pigment to create subtle copies wherever you’d like on your face. If you’ve been in the market for a product that’ll change up your look with minimal effort, this is it.

$28 (Shop Now)

Bésame Cosmetics The Disney Mary Poppins Collection

Although your makeup bag might not be magically bottomless, there’s definitely room for Bésame Cosmetics’ The Disney Mary Poppins Collection. Based on Mary’s signature floral design and actual lip and cheek colors used in the beloved films, the Practically Perfect Powder, Poppins Red Lipstick (rich red), and Mary’s Cream’s Rouge (dark pink rouge with a hint of coral) might just make you break out in song. 

$25 to $68 (Shop Now)

Lawless Forget The Filler Definer Liner

Formulated with a silk-like ester for a one-and-done kind of glide (no tugging involved), Lawless’s Forget The Filler Definer Liner checks off all of the boxes eco-conscious beauty lovers might have. It’s certified “Clean at Sephora,” sustainably sourced — it’s made out of FSC-certified (Forest Stewardship Council) wood — and vegan. You’ll find your perfect my-lips-but-better shade in Burnish (mid-tone nude with a hint of red), Coco (cool-toned deep brown), Honey Rose (pinkish-mauve), or Pink Sand (universal neutral pink).

$21 (Shop Now)

ALLURE article

The Prettiest Nude-Pink Lipstick for Every Skin Tone

Finding the perfect pink lipstick can be a balancing act. I’m not talking about your bright fuchsias or orchids or Barbie pinks — I mean those soft, subtle pinks that are almost nude but not quite. The kind of pink you wear when you want people to notice how put-together you look without thinking you spent a whole lot of effort or time. That pink.

With soft pinks especially, it’s important to take your specific skin tone into account, otherwise, you might end with a lip that’s way lighter or darker than you wanted. According to bi-coastal makeup artist Lavonne, the selection process thankfully doesn’t have to be too difficult. “When I look at depth and undertones for a soft-toned petal pink lipstick, I start by looking at the natural color of the lips,” she explains to Allure.

With that perfect shade in hand, application should be a breeze. “I will choose a concealer to neutralize any blue, yellow, green, or purple [undertones] in the lips. This way I have an even canvas to work with,” Lavone explains. “I choose a lip liner to complement the skin tone and then blend it into the lip before applying lipstick.”

To simplify your search for that petal-soft shade, ALLURE editors have broken down the best nude pink lipsticks based on your skin tone below.

Deep: Fenty Beauty Slip Shine Sheer Shiny Lipstick in Retro Rose

Fenty Beauty Slip Shine Sheer Shiny Lipstick is every bit as comfortable as it sounds, thanks to its frictionless formula that’s packed with reparative castor seed oil. Retro Rose, shown above, is a glossy and sheer muted rose tone that looks stunning on deep skin. 

Buy on their website $22

Deep: L’Orèal Paris Rouge Signature Lightweight Matte Lip Stain in I Rule

If you’re the type who likes super-matte lip that could last a zombie apocalypse, L’Orèal Paris Rouge Signature Lightweight Matte Lip Stain is exactly that. When applied on deep skin tones, its deep mauve shade I Rule transforms into the perfect soft pink that’s not too light or ashy. 

Buy at ULTA $12

Deep: Juvia’s Place The Nude Velvety Matte Lipstick in A Mauve Moment

If your skin tone looks best when paired with cooler tones, try Juvia’s Place The Nude Velvety Matte Lipstick in A Mauve Moment. With just a hint of a purple undertone, this velvety matte lipstick brings full-color payoff with just one swipe. 

Buy at ULTA $14

Deep: Uoma Beauty Badass Icon Matte Lipstick in Miriam

Uoma Beauty’s Badass Icon Matte Lipstick in Miriam might look brown at first glance, but when swiped across the lips, its true neutral pink hue comes to life. And if you’ve tried any of the brand’s other lipsticks, you’ll know this one comes with the same suede-like finish and comfort level. 

Buy at ULTA $24

Deep: Beauty Bakerie Cake Pop Lippie in Funnel Cake

With a comfortable formula that lasts way longer than you’d expect for a cream, Beauty Bakerie Cake Pop Lippie in Funnel Cake is a deep pink with strong peach undertones. And thanks to its smaller-than-average packaging, you can pop it in your pocket and take it everywhere with you. 

Buy on their website $10

Medium: Estée Lauder Pure Color Envy Sculpting Lipstick in Rebellious Rose

There’s a reason this shade of Estée Lauder’s Pure Color Envy Sculpting Lipstick won a 2020 Best of Beauty Award. With sheer pigments in a classic muted pink shade, Rebellious Rose looks great on virtually everyone — but especially on medium skin tones with neutral or cool undertones. 

Buy on their website $32

Medium: MAC Matte Lipstick in Kinda Sexy

You can never go wrong with one of MAC’s Matte Lipsticks, especially if it’s in the shade Kinda Sexy. This long-wear matte is equal parts pink, peach, and nude, making it ideal for warm, medium skin tones. 

Buy at ULTA $19

Medium: Milani Amore Matte Lip Creme in Precious

This medium-toned rose shade called Precious from Milani isn’t extremely light or dark, a perfect middle-ground for any medium skin tone. What’s more: Amore Matte Lip Creme glides on as a thin liquid and dries down to a matte finish, which means it’s practically weightless. 

Buy on Amazon $16

Medium: Pat McGrath Lip Fetish Divinyl Lip Shine in Nude Venus

The slightly glossy and lightly pigmented Nude Venus shade of Pat McGrath’s Lip Fetish Divinyl Lip Shines couldn’t make a more perfect neutral pink for medium skin — take it from Cardi B, who wore it in her infamous “WAP” music video. 

Buy at Sephora $36

Medium: KKW Nude Crème Lipstick in 3.5

OK, so KKW Nude Crème Lipstick in 3.5 leans a little more into nude lipstick category than it does pink — still, with strong pink undertones and a super comfortable cream formula, we’d be downright silly not to give it an honorable mention. 

Buy at ULTA $18

Medium: Revlon Ultra HD Matte Lip Mousse in Seduction

A Best of Beauty-winning formula, Revlon Ultra HD Matte Lip Mousse matches even the most high-end lipsticks in terms of pigment, comfort, and overall quality. The shade Seduction might look like a warn nude at first glance, but its soft pink hue will be revealed the moment you swipe it onto your lips. 

Buy at ULTA $10

Light: Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk

If you ask around long-term beauty aficionados, you’ll find that few lipstick shades get as much talk as Charlotte Tilbury’s Pillow Talk Matte Revolution Lipstick (a Reader’s Choice Award winner). And it’s no wonder, considering how pretty this muted light-pink with peach undertones looks on fair skin. 

Buy at Bloomingdale’s $34

Light: Chanel Rouge Coco Flash Lip Colour in Ferveur

Chanel Rouge Coco Flash Lip Colour in Ferveur won a Best of Beauty award in 2019, thanks to its orange-pink tint and the glossy, slippery formula that feels just like a hydrating lip balm. 

Buy at Nordstrom $38

Light: Bobbi Brown Crushed Lip Color in Babe

Bobbi Brown’s Crushed Lip Color in Babe has subtle blue undertones, which pair perfectly with skin tones that have cool or neutral undertones. Even better, this balm-like formula contains reparative vitamin E for added nourishment.

Buy at Nordstrom $29

Light: Huda Beauty Power Bullet Matte Lipstick in Honeymoon

When Huda Beauty named this lipstick formula Power Bullet Matte, it really was not kidding because this formula is as matte as they come — thankfully without sacrificing any comfort. The shade Honeymoon, above, gets its slightly dusky quality from cool lavender undertones. 

Buy at Sephora $25

ALLURE article

Is This The Most Hyped Lipstick Launch Of All Time?

If you thought that interest in lipstick was in decline in the current climate (thank you, face masks), then think again. When make-up legend and British Vogue beauty editor-at-large, Pat McGrath, announced on Instagram that her brand Pat McGrath Labs was set to launch a one-off lipstick collaboration with fashion label Supreme, the hype generated was so off the scale, it threatened to break the internet.

With both halves of this particular partnership known for pushing boundaries, breaking rules, and creating sell-out collections, this limited-edition product is so much more than just another lipstick launch. It is something of a cultural phenomenon, that at this moment in time could be just the call to arms we need to pick up our lipstick bullets again following the Covid outbreak.

Dropping online on Supreme’s website on Thursday, the MatteTrance lipstick – in the signature bright-red shade, “Supreme” – is sure to sell out in the blink of an eye, so this is very much a case of act first, process later. Our sources suggest you should be on standby on the Supreme website from 5am GMT (midnight EST), and advise signing up to its mailing list when it becomes available.

VOGUE article

7 Black-Owned Beauty Brands to Shop at Sephora

Sephora became the first brand to join the 15 Percent Pledge. The initiative, created by Brother Vellies designer Aurora James, asks major retailers to pledge at least 15% of their shelf space to black-owned businesses. “So many of your businesses are built on Black spending power. So many of your stores are set up in Black communities. So many of your sponsored posts are seen on Black feeds. This is the least you can do for us. We represent 15% of the population and we need to represent 15% of your shelf space,” James wrote in the post that launched the pledge.

“We recognize how important it is to represent Black businesses and communities, and we must do better. So, we’re starting now,” Sephora wrote in an Instagram post, announcing their participation. This is hopefully only the beginning of real change to come within Sephora, and other major brands like it.

If you’re looking for what brands to support even before the 15% pledge kicks into full gear, here are 7 Black-owned beauty brands you can shop on Sephora to continue to support the Black community.

Fenty Beauty by Rihanna

Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.

Shop at Sephora

Pat McGrath Labs

“This is the golden age of makeup. PAT McGRATH LABS is my Golden Revolution. The entire planet is just as cosmetics obsessed as I’ve always been. Makeup is a movement. Makeup is mesmerizing. Makeup is major. Mantra-esque, three words have repeated over and over in my mind ever since I was young. Obsession. Inspiration. Addiction. Those words became my guiding principles, my manifesto as I brought this brand to life . I wanted to capture, in a quartet of exquisite palettes, 50 legendary lipsticks, a divine dozen eyeliners and five fetish-worthy lip pencils, The Power of Transformation, The Power of Beauty;  The Power of Makeup.” – Pat McGrath, CEO & Founder of PAT McGRATH LABS

Shop at Sephora

Briogeo Hair Care

After an early-twenties move to New York City forced Nancy to trade out her homemade essentials for the store-bought variety, she quickly realized that the natural hair care on the market simply did not live up to its performance claims. Armed with a tiny East Village studio apartment, her grandmother’s coveted beauty recipes and a rockstar natural chemist team, Nancy Twine founded Briogeo Hair Care.

Shop at Sephora

Adwoa Beauty

“Adwoa beauty is a modern, non toxic, gender neutral beauty brand catering to multi-cultural hair textures. buying hair products is a choice, not a command. we empathize with your experience in using tons of products that failed to deliver the results. we’ve created a highly effective collection of products with ingredients that are concentrated, working with nature and science to bring you immediate results. we are committed to being transparent with our ingredients.”

Shop at Sephora

GOLDE

“Our products are daily essentials for inner and outer radiance, because beauty and balance start from within. Golde was founded by Trinity Mouzon in 2016 with the vision of making self-care more inclusive, engaging, and fun. Our products are infused with single-origin turmeric, a potent super-herb recognized for its beautifying, healing, and mood-boosting properties.”

Shop at Sephora

KNC Beauty

“Whether it’s with an eye mask, a lip mask, or a lip scrub, we’re all about keeping you naturally cute and effortlessly fresh. We think you’re dope just the way you are, but we’re here to give you that little bit of extra. Chill with us for 15-20 minutes, and we’ll put stars in your eyes and kisses on your lips.”

Shop at Sephora

Shani Darden Skin Care

Considered the secret behind Hollywood’s most flawless faces, expert esthetician Shani Darden sets herself apart with her results-oriented approach to skin care. Her passion for simple, yet effective solutions has earned her clients’ trust and respect in a town where beauty, health, and wellness standards are high.

Shop at Sephora

VOGUE article