7 Black-Owned Beauty Brands to Shop at Sephora

Sephora became the first brand to join the 15 Percent Pledge. The initiative, created by Brother Vellies designer Aurora James, asks major retailers to pledge at least 15% of their shelf space to black-owned businesses. “So many of your businesses are built on Black spending power. So many of your stores are set up in Black communities. So many of your sponsored posts are seen on Black feeds. This is the least you can do for us. We represent 15% of the population and we need to represent 15% of your shelf space,” James wrote in the post that launched the pledge.

“We recognize how important it is to represent Black businesses and communities, and we must do better. So, we’re starting now,” Sephora wrote in an Instagram post, announcing their participation. This is hopefully only the beginning of real change to come within Sephora, and other major brands like it.

If you’re looking for what brands to support even before the 15% pledge kicks into full gear, here are 7 Black-owned beauty brands you can shop on Sephora to continue to support the Black community.

Fenty Beauty by Rihanna

Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.

Shop at Sephora

Pat McGrath Labs

“This is the golden age of makeup. PAT McGRATH LABS is my Golden Revolution. The entire planet is just as cosmetics obsessed as I’ve always been. Makeup is a movement. Makeup is mesmerizing. Makeup is major. Mantra-esque, three words have repeated over and over in my mind ever since I was young. Obsession. Inspiration. Addiction. Those words became my guiding principles, my manifesto as I brought this brand to life . I wanted to capture, in a quartet of exquisite palettes, 50 legendary lipsticks, a divine dozen eyeliners and five fetish-worthy lip pencils, The Power of Transformation, The Power of Beauty;  The Power of Makeup.” – Pat McGrath, CEO & Founder of PAT McGRATH LABS

Shop at Sephora

Briogeo Hair Care

After an early-twenties move to New York City forced Nancy to trade out her homemade essentials for the store-bought variety, she quickly realized that the natural hair care on the market simply did not live up to its performance claims. Armed with a tiny East Village studio apartment, her grandmother’s coveted beauty recipes and a rockstar natural chemist team, Nancy Twine founded Briogeo Hair Care.

Shop at Sephora

Adwoa Beauty

“Adwoa beauty is a modern, non toxic, gender neutral beauty brand catering to multi-cultural hair textures. buying hair products is a choice, not a command. we empathize with your experience in using tons of products that failed to deliver the results. we’ve created a highly effective collection of products with ingredients that are concentrated, working with nature and science to bring you immediate results. we are committed to being transparent with our ingredients.”

Shop at Sephora

GOLDE

“Our products are daily essentials for inner and outer radiance, because beauty and balance start from within. Golde was founded by Trinity Mouzon in 2016 with the vision of making self-care more inclusive, engaging, and fun. Our products are infused with single-origin turmeric, a potent super-herb recognized for its beautifying, healing, and mood-boosting properties.”

Shop at Sephora

KNC Beauty

“Whether it’s with an eye mask, a lip mask, or a lip scrub, we’re all about keeping you naturally cute and effortlessly fresh. We think you’re dope just the way you are, but we’re here to give you that little bit of extra. Chill with us for 15-20 minutes, and we’ll put stars in your eyes and kisses on your lips.”

Shop at Sephora

Shani Darden Skin Care

Considered the secret behind Hollywood’s most flawless faces, expert esthetician Shani Darden sets herself apart with her results-oriented approach to skin care. Her passion for simple, yet effective solutions has earned her clients’ trust and respect in a town where beauty, health, and wellness standards are high.

Shop at Sephora

VOGUE article

Long-Lasting Lipsticks That Won’t Budge Under Your Mask

Lipstick is hands down my favorite makeup product. But with the COVID-19 pandemic forcing us all to wear masks to protect ourselves and others from the virus, my lippies have been spending more time in my makeup bag than on my actual lips.

However, while during the beginning of the world, you know, falling apart, I was spending most of my time safely locked inside my home, in recent weeks, I finally found the courage to bravely venture to a Starbucks and other outdoor spaces to see my friends.

And if you think I’m going to add a little color to my lips for these special occasions, then you’re damn right!

In celebration of National Lipstick Day, I’ve rounded up some of my favorite lipsticks that will look just as good once you’ve taken off your mask as when you first swiped them on.

So if you think lipstick is canceled just because of the coronavirus, think again. Because these lip colors aren’t going anywhere — literally.

Black Radiance Metalicious Lip Sculptor

If a metallic lip is your thing, make sure to reach for this product before you head out. For a matte finish, blot with a tissue after application. If you’re more of a glossy girl, layer on a coat of clear gloss or Vaseline after it’s safe to take off your mask.

Buy $6

L’Oréal Paris Rouge Signature Matte Lip Stain

This matte stain is a fan favorite simply because it gives you highly pigmented color that doesn’t transfer. But hey, don’t just take my word for it.  “[This shade] stands the test of time and won’t be around your cheeks or chin when you take off your mask,” says L’Oreal ambassador Sir John. “This ‘peek-a-boo’ color is your much needed emotional pick-me-up. Even if you have no makeup on anywhere else, doing a lip will make you feel alive and well.”

Buy $9

M.A.C. Cosmetics Powder Kiss Liquid Lip Color

Aside from the brilliant color and little transfer, what I love most about this product is that the applicator makes it easy to put on with zero fuss. It’s also ultra-lightweight and never drying, meaning it’s a color you can comfortably wear all day long.

Buy $24

Pat McGrath Labs MatteTrance Lipstick

One swipe and you’ve got brilliant color that won’t budge — not even for the second coming of Christ.

Buy $38

The Lip Bar Matte Liquid Lipstick

Much like the don dada Pat McGrath, The Lip Bar founder Melissa Butler knew exactly what she was doing when she created her line. These matte liquid lipsticks come in a variety of colors that suit every skin tone, give you a show-stopping finish, and know how to stay put.

Buy $13

NYX Soft Matte Lip Cream

Thought you couldn’t find a lipstick for under $10 that would last all day and offer (literally) zero transfer? NYX said, girl, you better think again. I first tried this product years ago when I picked it up at a drugstore, and to this day I can confidently say that it was one of the best discoveries of my makeup life.

Buy $5

CoverGirl Outlast UltiMatte Liquid Lipstick

Cruelty-free, vegan, 24 hours of wear, and transfer resistant. Need I say more? Pick up CoverGirl’s Outlast UltiMatte Liquid Lipstick on your next essentials run to the drugstore.

Buy $8

Gucci Rouge à Lèvres Mat Matte Lipstick

Listen, Gucci did that when crafting this gorgeous lipstick. Offering a variety of shades, this light, smooth, creamy, and non-drying matte stays in place for as long as you want it to. But, it’s also super easy to remove at the end of the day. Another plus? It’s super lightweight, so you’ll probably forget you’re even wearing it.

Buy $42

InStyle article

My Favourite Mascaras At All Price Points

Whether you wear false eyelashes at all/sometimes/always, a good mascara should not flake or smudge in any case. I’ve tested SO many mascaras, at all price points, and I’m ready to share my favourites with you!

Essence Lash Princess False Lash Effect Mascara $4.99

The conic shape fiber brush provides lashes with dramatic volume and sculpted length. Opthalmologically tested. Not tested on animals.

Essence What The Fake! Volumizing & Lengthening Mascara $4.99

Enriched with nylon fibers for lashes looking incredibly thicker and longer, giving your lashes that false lash look. The nylon fibers in the formula absorb some of the liquid, making this a thicker formula, great for layering and building up volume.

Essence Bye Bye Panda Eyes! Mascara $4.99

For clean volume and defined lashes – The Bye Bye Panda Eyes! Mascara by Essence is made to last all day without smudging or clumping with their tubular formula. Plus, it’s easy to remove with just warm water.

Essence I Love Extreme Crazy Volume Mascara $4.99

The deep-black, creamy texture covers each individual lash with color and the extra-large plastic brush provides sensational volume. Opthalmologically tested.

Essence The False Lashes Mascara Dramatic Volume Unlimited $4.99

The deep black texture and unique shape of the Essence The False Lashes Mascara Dramatic Volume Unlimited fiber brush ensures dramatic volume and a gorgeous false lash effect. Not tested on animals.

Essence Volume Stylist 18hr Lash Extension Mascara $4.99

The special braided design of the cap has never been seen before. Enriched with lengthening fibers, this styling mascara provides an 18hr longlasting volume effect and ensures fully extended lashes. The fiber releasing brush has the perfect shape to reach even the smallest lashes!

Covergirl LashBlast Volume Mascara $6.99

Get a blast of lush, volumized lashes! LashBlast’s patented volume-boosting formula and patent-pending brush are designed to max-out each and every lash, leaving you with the ultimate big lash look. Instant volume and fullness. Smudge and wear-proof. Hypoallergenic and suitable for contact lens wearers. “Cruelty Free”.

Rimmel Scandaleyes Volume On Demand Mascara $7.99

Lash-conditioning formula delivers a smooth, clump-free finish every time. Unique brush contains wavy fibre technology, catching, loading and separating every single lash. Sweep through hard-to-reach lashes with the tapered brush shape. Layer it up for bigger, bolder volume anytime with zero clumps. Available in two shades: bold black or natural-looking brown.

Covergirl Exhibitionist Mascara $8.39

With COVERGIRL’s Exhibitionist volumizing mascara, lashes are full and defined after only one coat. Our volumizing mascara formula glides smoothly onto lashes. Get soft lashes with no flaking or smudging. “Cruelty Free”

L’Oreal Voluminous Carbon Black Volume Building Mascara $8.99

L’Oreal’s Voluminous Carbon Black Volume Building Mascara has a unique formula of panthenol and ceramide-R that builds and thickens voluptuous lashes while conditioning them, so they remain supple and healthy. An exceptionally plush brush is designed to glide on just the right amount of mascara without clumping or flaking. Non-irritating, fragrance-free formula is safe for sensitive eyes and contact wearers.

Maybelline Falsies Lash Lift Mascara $10.49

Get an instant lash lift effect from a mascara. Falsies Lash Lift from Maybelline NY delivers dramatic volume and long, lifted lashes. The double curved lifting brush and fiber-infused formula grabs lashes at the root to lift, thicken, and lengthen. No clumps, smears, or flakes, just volume that lasts all day.

Maybelline Total Temptation Mascara $10.49

Build on bold volume to create irresistibly soft, separated, and fluffy lashes coat after coat. Maybelline’s Total Temptation Mascara features a creamy and whipped formula enriched with coconut extract.

Maybelline Lash Sensational Mascara $10.99

This mascara unfolds layer upon layer of lashes for a new full-fan effect.

NYX On The Rise Volume Liftscara $11

Delivering quick-charge lift and volume in just a few strokes. Featuring an innovative applicator that¿s part rounded, part hourglass to lift you lashes up to new heights! The “curling” effect results in a far-reaching fringe so that eyes look bigger and lashes look thicker.

L’Oreal Voluminous Lash Paradise Mascara $14.77

This is the mascara for voluptuous volume and length, now with even more black pigment. Soft wavy bristle brush holds maximum formula for a dramatic volumizing charge.

MAC Extended Play Gigablack Lash Mascara $20

The breakthrough lightweight waterproof formula creates beautiful defined lashes with a petite brush. This long-wearing mascara lasts up to 16 hours, yet the washable formula removes easily with warm water thanks to an innovative thermal-sensitive technology. The unique slim-type brush reaches and grips even the tiniest hairs with an advanced lifting formula in a saturated blackest black colour. This extreme defining composition enhances length, resulting in gorgeously distinguished, out-to-there lashes.

Glossier Lash Slick Mascara $20

Curls and sculpts as it lengthens, creating a natural “baby extension” effect without clumping. Teeny-tiny fibers coat lashes from root to tip, while flexible film-forming polymers lift and lock each fiber into place.

Fenty Beauty Full Frontal Volume, Lift & Curl Mascara $24

A do-it-all mascara that is designed to expose every lash, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls.

MILK Makeup KUSH High Volume Mascara $24

A high-volume mascara formulated with heart-shaped fibers, conditioning hemp-derived cannabis seed oil, and pure pigments for an intense black finish.

NARS Climax Mascara $24

With its buildable formula and stellar brush, NARS’s Climax Mascara surrounds every lash with a lightweight coating that stays supple and soft to the touch – avoiding that unwanted “crispy” feel.

Too Faced Better Than Sex Mascara $25

An intensely black voluptuous volume mascara for the sexiest, defined, multidimensional lashes possible. 

Benefit Roller Lash Curling & Lifting Mascara $25

A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes. 

Benefit They’re Real Mascara $25

A lengthening mascara that curls, volumizes, lifts, and separates lashes for an “out-of-here” look.

Lancome Monsieur Big Mascara $25

A long-lasting, voluminous mascara with a black-boosting polymer in its pigment for 12 times more volume and up to 24 hours of wear.

Marc Jacobs Beauty Velvet Noir Major Volume Mascara $27

An ultra-volumizing mascara that delivers instant dimension for epic lashes.  

Marc Jacobs Beauty At Lash’d Lengthening And Curling Mascara $27

A long-wear, lengthening, and curling mascara for a highly defined, full-extension lash look. 

Hourglass Caution™ Extreme Lash Mascara $29

An all-in-one mascara that delivers a look of endless length, intense volume, and sky-high lift for extreme, dramatic lashes.

Hourglass Unlocked Instant Extensions Mascara $29

You can expect the longest lashes going with this new Hourglass formula. The brush easily gets through every lash, creating a defined, fanned-out appearance that stays put; it’s also a tubing mascara which means it comes off easily with water – no scrubbing needed.

Pat McGrath Labs Dark Star Volumizing Mascara $30

A gravity-defying mascara that delivers instant volume, multidimensional length, and weightless lift in a single stroke.

What are your favourite mascaras? Let me know in the comments below!

6 Ways to Make Your Foundation Look Like a Second Skin

Parisian makeup artist Violette’s top secret for how to apply foundation? Execute it without a trace. “I want people to say, ‘Oh my god, your skin looks amazing!’ not, ‘Your foundation is so great,'” she explains. And while finding the perfect formula is half the battle, once you have it, making like Houdini and ensuring it vanishes into your complexion is just as crucial. Here, three in-demand makeup artists share their fine-tuned tips for how to apply foundation and achieve that ever-elusive, second-skin finish.

Create a Glowing Canvas

Clean and moisturized skin is a no-brainer, but to really supercharge your glow, begin with a hydrating mask and follow it up with a lymphatic facial massage. When makeup artist Nina Park works with clients such as Zoë Kravitz and Bella Hadid, she begins with a sheet mask specifically targeted to their skin type, with ingredients such as rose to combat oiliness, aloe to treat dryness, and green tea to soothe inflammation. After masking, gently massage your moisturizer into the skin to boost circulation and reduce puffiness. “It creates a natural flush that makes the face look more awake,” says makeup artist Kira Nasrat, who helps give Jessica Alba that perpetually luminous complexion.

Prime as Needed

To prime or not to prime? It’s an eternal question for amateurs and pros alike. While Violette typically skips the extra base step in the interest of using as little product as possible, when applied correctly, it can prolong foundation for all-day wear. “I use an anti-shine primer for hotspots like the forehead, hairline, sides of nose, and around the mouth, and then a sheer, illuminating one for the tops of the cheekbones,” explains Park, adding that she applies each with her fingertips.

Apply From the Center and Move Outward

Only apply foundation where it’s really necessary, insists Violette, who counts Estée Lauder Futurist Hydra Rescue Moisturizing Foundation with SPF 45 among her favorites. “Start in the center of the face, on the apples of the cheeks, and slowly blend out,” she instructs, adding that another key part of the face is the area around the mouth, which is prone to yellow undertones and shadows. To ensure the foundation looks as natural as possible, Violette often skips the bridge of the nose—letting freckles show through for those who have them—and the corners of the nostrils, so the pigment doesn’t cling to dry patches.

Don’t Paint, Buff

No matter what tool you’re using—a foundation brush, a BeautyBlender, or your fingers—buff (or bounce, if you’re using a sponge) the foundation into your skin as opposed to “painting” it on to build coverage smoothly and avoid streakiness, says Park.

Strobe Wherever the Sun Hits

For dimension, blend highlighter into the high planes of the face that catch light naturally, such as the cheekbones, temples, and Cupid’s bow. “I’m not a fan of powder highlighters because it looks a bit fake to me,” says Violette. “Creamy balm textures will give you a dewiness as if you’re not wearing any products.”

Blot, Then Set

First, sop up excess oil with blotting papers. Then, look to a featherweight translucent powder to seal in foundation and prevent unwanted sheen. “Use a brush to apply it very lightly and only to the areas that get the most shiny,” says Nasrat, adding that the leftover luster is what will really drive home that second-skin guise. Silky smooth and even-toned, with just the right amount of lit-from-within dewiness, that’show you execute believably perfect skin.

VOGUE article

The Mother – Pat McGrath

The queen of American fashion, Vogue’s Anna Wintour, proclaimed her “the most influential makeup artist in the world.” Britain’s Queen Elizabeth II made her a Member of the Order of the British Empire for services to the fashion and beauty industry. It’s undeniable: Pat McGrath is the most influential and sought-after makeup artist in the world.

For more than two decades, Pat McGrath has been concepting, launching and developing luxury cosmetic brands, countless runway shows, breakthrough advertising campaigns and editorial spreads. Welcome to Artist Spotlight #5 series on my blog.

Her ascent to the pinnacle of fashion began in the 1990s with an introduction to legendary lensman Steven Meisel by supermodel Amber Valleta. Fast friends and symbiotic collaborators, they’ve created every cover and lead editorial story for every issue of Vogue Italia, indisputably iconic images for leading global publications and countless brand-defining campaigns.

Each season, Pat McGrath conceptualizes and creates beauty looks for more than 60 ready-to-wear and couture shows in Milan, Paris, London and New York for a luminous roster of the world’s most prestigious brands and visionary designers: Prada, Miu Miu, Dolce & Gabbana, Givenchy, Gucci, Lanvin, Louis Vuitton, Versace, Maison Margiela, Yohji Yamamoto, Valentino, Bottega Veneta, Balenciaga, Nina Ricci, Calvin Klein, Loewe, and Alexander McQueen, to name a select few.

With her incomparable mastery and iconoclastic vision, Pat McGrath has transformed the beauty industry. Name any trend of the past two decades, and you’ll find her at its origin, from 1990s dewy skin to no-retouching-necessary foundation specifically designed for this decade’s selfies.

When Giorgio Armani hired her to develop and launch a line of cosmetics in 1999, the minimalist maestro said, “I was struck by the way she interpreted colour and by her ideas about beauty and femininity.”

Engaged as Global Beauty Creative Design Director by Procter & Gamble in 2004, Pat McGrath oversees Covergirl, Max Factor and created Dolce & Gabbana: The Makeup. Recently, she also designed and launched Gucci’s debut cosmetic collection. “She is a terrific business partner. Our success is her success, and vice versa,” says Esi Eggleston Bracey, Vice President and General Manager of Procter & Gamble Cosmetics.

A true creator and innovator at the forefront of the multi-billion dollar global beauty industry with an ever-expanding reach on social media, her recent blockbuster success with PAT McGRATH LABS further proves that she’s poised to elevate beauty to even headier altitudes.

Currently, there are 37 products on Sephora.com listed for PAT McGRATH LABS brand, even more can be found on their official website. Surely, the prices are extremely high, unreachable for some. But from the color stories, to packaging, to longevity, to formulas … there’s very few people in the world who ever declutter this brand’s products out of their collection due to dissatisfaction.

With a creative vision that’s made her a tour de force that touches everything from couture to club kids and street culture; her influence is everywhere, from screen to stage to digital: it’s undeniable, Pat McGrath knows no boundaries.

References:
Sephora.com
Pat McGrath Labs website
Allure article
Vogue article