Celebrity Makeup Artists Declare These 13 Makeup Trends Supreme for 2022

While there are some straightforward styles, every expert that was interviewed said that the big theme for 2022 will be individualized beauty. So long are the days of contouring our faces the same way and doing our eyeshadow in traditionally “pretty” blends. Nowadays, they say makeup application is all about doing it in a way that makes you feel good.

It’s so evident that [makeup] is about feeling it and an emotional connection to color,” says Lisa Eldridge, celebrity makeup artist and Lancôme’s global creative director. She notes that she’s seeing people wear several colors on their face without necessarily blending it the way we’ve traditionally been taught to: “It’s just color for color’s sake — there’s something so nice and playful about it.

Welcome to Artist Spotlight #74 series on my blog.

Moody Makeup

In 2022, we will see unconventional explorations of self through experimental makeup looks that are more about individual expression than achieving perfection,” predicts celebrity makeup artist Robin Black. To create this type of makeup look, she says to let your mood take control. “Try anything that pops into your mind,” she says. “It doesn’t need to be flawless, you don’t need to watch a tutorial or spend hours painstaking creating it — no rules, no ‘how-tos.”

Face-Lifting Techniques

Thanks to viral social media videos, people have learned techniques to make their makeup give their faces a lifted look. On TikTok, for example, we saw users apply concealers on the outer corners of their eyes up toward the edges of their brows to give the illusion of wide-awake eyes.

Another example is a technique shown by Eldridge above, where she applies lip liner tactfully to give the illusion of fuller, more lifted, happier-looking lips. To copy, she suggests first applying concealer to the outer edges of your lips to act as a guide, then over-lining the center of the bottom lip, and when drawing up toward the corners, she says to bring the liner into the natural lip and avoid the very edge.

Bejeweled Eyes

HBO’s Euphoria planted the seeds of rhinestone-heavy makeup into our minds, and Pinterest predicts that the dazzling trend is here to stay. On its platform, it reported seeing a 110 percent increase in searches for crystal eye makeup over the last year, indicating that we’ll be seeing more sequins, glitter, pearls, rhinestones, and more in 2022.

High-Shine Lips

As Serena van der Woodsen once famously said, “Lipstick lasts longer, but gloss is more fun.” Thankfully, celebrity makeup artist and founder of Makeup by Mario, Mario Dedivanovic, predicts that high-shine lips are expected to make a major comeback in 2022.

It’s a look that’s playful and pouty, but can also have benefits when infused with skincare to treat lips,” he adds. To recreate, simply add your favorite lip gloss to either bare lips or over your favorite lipstick for an even bigger lip moment. Dedivanovic suggests his Pro Volume Lip Gloss ($22, sephora.com).

Futuristic Embellishments

Instead of channeling a blast from the past, launch yourself to the future with this style of makeup. “This trend is all about making a statement,” says Black. “The best thing about this look is that faux tattoos, face stickers, and foils are easy to remove so there is no commitment.”

We recommend Paintlab’s Eye Stickers ($10, urbanoutfitters.com) to add some easy drama to your eyes.

Soft Sculpting

We’ve all contoured, but strongly defined cheekbones and harsh contrasts are a thing of the past. “There’s a big difference between camera-ready contouring and real life, and I think the beauty world exhaled knowing there’s an easier way with products created to look natural, effortless, and do the work for you,” says Dedivanovic, adding that that’s why he launched his brand’s Soft Sculpt Collection. “I’m confident we’ll be seeing more of it and in gorgeous, skin-loving textures and formulas.” 

Kitten Eyeliner

Eldridge predicts that this baby cat liner will dominate makeup looks in the new year. “It’s very youthful, because it’s less heavy and less pulled-back than a heavy cat-eye,” she says.

Danielle Kimiko Vincent, celebrity brow artist and founder of KIMIKO, agrees that this trend will be everywhere. “Rather than very heavy tails, eyeliner will be more narrow, begin in the middle of the eye and be drawn outwards to create a natural lift — think slimmer tails with a subtle flick,” she says. To recreate, Eldridge suggests using a powder in the same color as your liner to give the tip a nice shadow.

Celebratory Lipstick

Last spring, lipstick saw a surge in popularity as many of us removed our face masks in light of loosening COVID restrictions. Should the pandemic lessen in severity, Eldridge predicts that bright, bold lipsticks will come back with even more celebration than before.

That’s what I’m looking toward — really fresh, summery-spring makeup that screams of us being able to get out in the world and just have fun,” she says. She predicts that shades such as bright pink, purple, and orange will have their moment in the new year and recommends the Lancôme L’Absolu Rouge Lipsticks in shades Rêve Toujours, Rose Cocktail, and Paris S’eveille ($32 each, lancome-usa.com) to be on-trend.

Lifted Brows

The brow lamination look is sticking around as lifted brows that open up the eyes are flattering,” declares Kimiko Vincent. “However, this trend will take on a softer form than a lamination or soap brow, which have maximum vertical hairs throughout the brow that lay quite flat and can appear two-dimensional.”

1960s Styles

I feel that because most of our faces have been partly covered with the masks, that putting extra TLC in eye makeup application is where the rise of ’60s makeup trends comes from,” celebrity makeup artist Dominique Lerma previously told InStyle. “It only makes sense that the ’60s would make a comeback being as that there are so many creative ways you can use lashes and liner to express yourself.”

Multi-Functional Color Cosmetics

There’s no reason to have an eyelash-growth serum and a mascara when you can have a two-in-one product that does it all (such as the Talika Lipocils Mascara, $35, amazon.com) — and the beauty industry has taken note.

We’ll see more color formulas across foundation, eye makeup, blush, lips, and even nails to incorporate treatment ingredients as consumers want to treat their skin 24/7,” predicts clean beauty chemist Krupa Koestline.

New Old-School Blush

Blush placement is a topic that’s been front and center on TikTok, and in 2022, Eldridge predicts that it’ll be found in an unexpected spot. “In a lot of vintage portraitures, you see that blush came down a little bit lower than we’re told we should, but it actually looked pretty fresh on the skin,” she says.

Dopamine-Fueled Eyes

Eldridge says that splashes of unexpected, bold colors are going to be everywhere this year. “I’m seeing so much more yellows, purples, pinks, blues, greens — colors which traditionally have are considered quite out-there are becoming a lot more mainstream.”

This goes in hand with Pinterest’s predictions, which indicate that vibrant, feel-good looks are going to be a go-to trend. For newbies who want to step out of their comfort zone, Eldridge suggests applying a tad bit of color to the inner or outer edges of your eyes for a subtle, yet impactful, bang of color. “It’s always looks so nice and fresh,” she adds.

INSTYLE

One Thing Is For Sure: Gigi Hadid Gives Good Eyeliner

There is eyeliner and then there is eyeliner: Gigi Hadid’s recent look falls firmly into the latter camp. Expertly demonstrating how to make a floating graphic eyeliner look really good, the model and her make-up artist, Carolina Gonzalez, swapped its traditional placement on the lash line for the brow bone instead.

Reminiscent of the white eyeliner look Hadid showed off in February 2020 during Paris Fashion Week, the green line sat mid-way between the top of her eyelid and her full, brushed-up brows. Who knew that a single line could so expertly frame her jade green eyes?

The trick to pulling off a look like this? The majority of it is confidence. Hadid is never afraid to experiment with her make-up; her looks have included pops of neon yellow and dramatic blue winged eyeshadow, to name a couple. 

Other than that, you need a steady hand (this line needs to be straight) and an eyeliner that stays put. Charlotte Tilbury’s Eye Colour Magic Liner Duo in Green Lights offers two shades of green in one pencil and glides on, while Estée Lauder’s Double Wear Stay-in-Place Eye Pencil won’t budge for love nor money. Prefer a liquid liner? Look no further than Dior’s Felt Tip Eyeliners, which come in an array of hues from green to pink and the longer, fine tip makes it easy to achieve a ruler-straight line.

VOGUE

7 Ways To Get That Health Guru Glow, According To The ‘Nine Perfect Strangers’ Make-up Artist

If you are currently watching Amazon Prime’s Nine Perfect Strangers, you’ll be familiar with the mystery that is Masha Dmitrichenko. Played by Nicole Kidman, Masha is the enigmatic founder of boutique health and wellness resort, Tranquillum House.

Not much is known about Masha, apart from the fact that she has perfect hair, flawless skin and seems to glow from within. It’s the same for all of the staff working at Tranquillum. In fact, as the series unfolds, and many secrets are uncovered, most of the guests staying at the resort also seem to acquire that knowing wellness glow. Maybe it’s from those smoothies they drink, or from spending all that time outdoors. Or, perhaps, it’s the glow of enlightenment as they unburden themselves of their past traumas. On second thoughts, it’s probably the psilocybin that Masha has been secretly lacing their drinks with.

Though morally dubious, it seems to have done the job; the guests look and feel great. Unfortunately, magic mushrooms are illegal. The good news? You can recreate the Tranquillum glow at home – and without having to resort to Class A drugs. Below, Nine Perfect Strangers’s leading hair and make-up artist, Nikki Gooley, shows how.

Welcome to Artist Spotlight #73 series on my blog.

Less is more

My whole make-up premise is less is more. I always love the way people at day spas and beauty salons have an impeccable glow. I wanted Nicole (Kidman) and the others to look almost soothing, peaceful, healthy, and radiant, while, at the same time, having a no-fuss feel.

A good moisturiser is key

More often than not we used moisturizer or sunscreen mixed with a little foundation just to even the tone. I was mixing foundations like Bobbi Brown Long-Wear Weightless Foundation SPF 15 and Chanel Vitalumiere Aqua Ultra-Light Skin Perfecting Makeup SPF15 with Eminence Bamboo Firming Moisturiser, for a sheer glow.”

Blend in some darker tones

The guests had their healthy make-up moment as their healing started to kick in, so I had their skin tones slightly tanned by mixing a darker foundation with moisturizer or tinted sunscreen. We used MAC Studio Face and Body Radiant Sheer Foundation to give a smooth effect, which we blended in with a touch of golden bronze, either Becca Shimmering Skin Perfector or Nars Laguna, which we subtly buffed across their brow bones, nose, cheeks, and chin, as if they had caught some sun.”

Liven the skin with spray sunscreen

Top it all off with some spray tan or spray sunscreen to give the skin a beautiful sheen. We used Eco By Sonya Face Tan Water and NIVEA Sun Protect & Moisture Suncream Spray.”

Give your cheeks a healthy flush

Give your cheeks a healthy glow with the RMS Beauty Lip2Cheek Tint. Apply this with fingers and buff onto the apples of your cheeks. You can also add it up onto the brow bone and down the bridge of the nose for that sun-kissed look.”

Keep the lips fresh and dewy

Finger the lips with a touch of colour similar to that on the cheeks. We used RMS Beauty Lip2Cheek Tint again. And slap on some balm to give your lips that fresh dewiness. We used one by Mecca Cosmetica in Nude, and Chanel Les Beiges Lip Balm in Deep.”

Set the look

To set the look, tone, and hydrate the skin, use a nice spritz of Eminence Stone Crop Hydrating Mist.

VOGUE

The 5 Secrets To “No Make-Up” Make-Up, According To Lisa Eldridge

There are beauty wonderlands and then there is celebrity make-up artist Lisa Eldridge’s House of Eldridge, a pop-up in London’s Covent Garden, which takes the definition to new heights. With a lipstick lounge, bedecked in rich velvet fabrics (and a lip-shaped sofa – one for the Pinterest interiors board); a selection of her personal collection of vintage make-up, including thousand-year-old compacts and blushers from the 1920s; all of her eponymous make-up line available to try (along with expert colour matching); her beautiful jewellery collection; and soon, professional talks on all manner of subjects – there is something for everyone in the beauty dream world she has created.

It’s something a bit different from a normal beauty stand in a department store,” she tells Vogue over Zoom. “It’s not merchandised, just an insight into my world. There are over a thousand pieces from my vintage make-up collection, some of which I am selling, and areas with different themes. Plus there is a replica of my studio in the back – it’s exactly like people may have seen on Instagram where I used to film my YouTube videos.

One of Eldridge’s calling cards is effortless, fresh make-up that is so imperceptible, no one would ever know her clients are wearing it. She works with everyone from Dua Lipa and Alexa Chung, to Winnie Harlow and Rosie Huntington-Whiteley on their luminous complexions, and is equally glowy-skinned herself. So what are her tips on how we can emulate the look at home?

1. Prep is important

One of her top tips is to start with your skincare routine. “Making sure that your skin is well hydrated and moisturized is important,” she says. “Without that, you can’t get the products to behave the way you want them to.”

2. Work with your real skin

For a no make-up make-up effect, Eldridge advises applying your foundation only in the areas it’s needed – generally in the centre of the face. “For me, it’s around my nose, mouth and chin area and a little bit on the forehead,” she says, name-checking her new Foundation as a great product to try. “It’s not a tinted moisturizer or a full coverage formula, but something in the middle that you can sheer out if you want to. It self sets, so you don’t need to powder on top of it. I really like it because it doesn’t feel like you’ve got any make-up on, but it’s still got good coverage.” She applies with her fingers or a flat brush.

3. Don’t be afraid to mix formulas up

If you’re struggling to achieve the right (lightweight) consistency in your base product, Eldridge suggests adding some moisturizer into it. This trick also helps reduce that cakey finish when certain foundations cling to dry or flaky skin.

4. Highlight

A new wave of highlighters nourish the skin while imparting the ultimate dewy sheen for a look that says “healthy”, rather than overdone. “I always use a highlighter on the high points of the cheeks – a subtle one, that doesn’t have any glitter in it – and I apply it on the nose, in the corners of eyes, and on top of the lip to create a dewy look.

5. Create an outdoorsy flush

A make-up artist essential, cream blush is the best route to go down for a natural flush. Eldridge swears by her own Enlivening Blush – in the shade Pink Soap – which she applies with fingers, building up thin layers to create the right texture and finish.

VOGUE

A Bronze Moment

🧡 Model: Yours truly, @ks.am 
Products:
– Charlotte Tilbury Hollywood Flawless Filter
– Catrice Goodbye Pores primer
– Make Up For Ever ULTRA HD foundation & concealer
– Laura Mercier translucent loose setting powder
– Anastasia Beverly Hills contour kit
– MAC Cosmetics blush in Coppertone, highlight in Doublegleam, BlackTrack liquid eyeliner, lip pencil in Oak & lipstick in Whirl
– Natasha Denona Bronze Eyeshadow Palette
– Benefit Precisely My Brow pencil and Gimme Brow setting gel.

🧡 Follow me on TikTok at ks.am14

Feeling Blue?

Model: @chaar_xo

Products:
– Charlotte Tilbury Hollywood Flawless Filter
– Catrice Goodbye Pores primer
– Make Up For Ever ULTRA HD foundation & concealer
– Laura Mercier translucent loose setting powder
– Anastasia Beverly Hills contour kit
– MAC Cosmetics blush in Melba, highlight in Double-gleam, lip pencil in Boldly Bare & lipstick in Velvet Teddy
– Wet n Wild Mega Liquid Eyeliner in Blue
– Benefit Precisely My Brow pencil and Gimme Brow setting gel.

(Disclaimer: I do have Charlotte’s consent to post the images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)

Bobbi Brown’s No Make-Up Make-Up Brand Finally Arrives In London

Last October, four years since she left her namesake brand, and 25 years since her non-compete with Estee Lauder expired, Bobbi Brown launched her new beauty venture in the US. This week, after much anticipation, Jones Road, named after a street in East Hampton, launches in the UK.

I am a total Anglophile,” the legendary make-up artist tells Vogue over zoom. “I have a not-so-secret obsession with the UK. I love it. It’s my favourite place. And I’m just so excited because I know that this range is going to do really well, because it’s so timely.

Welcome to Artist Spotlight #71 series on my blog.

Jones Road is exactly what you’d expect from the woman who invented the “no-make-up make-up” look back in the ’90s: a collection of clean, high-grade formulations designed with ease of use in mind. Only this time around, Brown wants us to wear even less.

In the last four or five years, I realized how much less make-up I was wearing and how much better I looked,” she says. “My vision of make-up has changed, and I want to teach and inspire women how you don’t have to look like you’re wearing make-up.”

Three decades ago, no make-up make-up meant natural make-up. Now in 2021, Brown’s signature look has been distilled into just nine core products, including an inky black mascara, a face pencil that can blend away blemishes, an ultra lightweight lipgloss, and a light reflecting Miracle Balm that can be worn, well, anywhere you like.

It’s a new way of empowerment,” Brown says of her minimalist edit. “I’m someone that thinks a lot. And, of course, I was like, oh my god, what if people say, ‘Oh, there’s hardly any make-up there.’ But it’s what I believed in, it’s what I wanted to stand for. And it’s what I really wanted to bring to the world.

Earlier this year, the brand expanded to include five skincare products, a small collection of make-up brushes and some merch.

Nothing is out of the question,” Brown says with a wry smile of the future of her new brand. “If something is interesting and cool, we’ll try it.” Until then, here are some fan favourites.

Miracle Balm

Aptly named Miracle Balm, this light-reflecting super balm provides a wash of soft-focus moisture. Incredibly easy to use and endlessly versatile, glide it over your cheeks, lips, or eyelids for a dewy glow or light tint. In fact, you can use it all over.

The Miracle Balm is what ignited me to say, ‘Oh my god, this is different.’” Brown says. “I started giving my friends little pots of it and they would come back saying, ‘Please, sir, can I have some more?’ And I just knew I had something. It’s for people that don’t like a lot of make-up. Some days I only use the balm.”

Made with jojoba seed oil, argan oil and vitamin E, the Miracle Balm comes in four alluring shades: Au Naturel, Dusty Rose, Brown and Tawny. A must for summer.

The Face Pencil

I can’t live without the Face Pencils,” Brown deadpans. “You know when you get that tired look under your eyes? As soon as I put on the Face Pencil I look better. And it doesn’t look like make-up. I could use it all over my face if I wanted to and I still wouldn’t look like I’m wearing make-up.”

Made with shea butter and castor seed oil, and available in 25 shades, this ultra blendable Face Pencil covers everything from redness to dark spots, corrects discoloration, and lightens the darkest of circles – all the while remaining imperceptible on the skin. Just spot it on and blend it down with your fingers.

Cool Gloss

It’s rare to find a lip gloss that delivers the perfect shine without becoming tacky. But Brown’s Cool Gloss does exactly that. Lightweight and moisturising, this plumping gloss practically melts on the mouth.

I don’t like running around promoting that it’s clean, but it is,” Brown says. “I am a crazy health nut, I am a certified health coach. I am someone that really believes that good ingredients make the biggest difference in health, wellness, and just everything, from how it smells to how it feels.

Made with shea butter, vitamin E, and peppermint oil – which gives it its cooling sensation – the gloss comes in a variety of shades and can even be dabbed over the cheeks for an extra shine.

Hippie Stick

When Brown talks about the Hippie Stick, she lights up. “The packaging is my favourite. The lab sent it to me and I just fell in love with it.” A universal balm that can be used all over the body (Brown flags the heels and elbows as being the most important), the face and even your hair, Hippie Stick is the moisturizer to end all moisturizers. Made from shea butter, sunflower seed oil and coconut oil, it’s lightweight, buttery and smells irresistible. What’s not to love?

VOGUE

6 Ways To Make Your Foundation Look Like a Second Skin

Parisian makeup artist Violette’s top secret for how to apply foundation? Execute it without a trace. “I want people to say, ‘Oh my god, your skin looks amazing!’ not, ‘Your foundation is so great,’” she explains. And while finding the perfect formula is half the battle, once you have it, making like Houdini and ensuring it vanishes into your complexion is just as crucial. Here, three in-demand makeup artists share their fine-tuned tips for how to apply foundation and achieve that ever-elusive, second-skin finish.

Create a glowing canvas

Clean and moisturized skin is a no-brainer, but to really supercharge your glow, begin with a hydrating mask and follow it up with a lymphatic facial massage. When makeup artist Nina Park works with clients such as Zoë Kravitz and Bella Hadid, she begins with a sheet mask specifically targeted to their skin type, with ingredients such as rose to combat oiliness, aloe to treat dryness, and green tea to soothe inflammation. After masking, gently massage your moisturizer into the skin to boost circulation and reduce puffiness. “It creates a natural flush that makes the face look more awake,” says makeup artist Kira Nasrat, who helps give Jessica Alba that perpetually luminous complexion.

Prime as needed

To prime or not to prime? It’s an eternal question for amateurs and pros alike. While Violette typically skips the extra base step in the interest of using as little product as possible, when applied correctly, it can prolong foundation for all-day wear. “I use an anti-shine primer for hotspots like the forehead, hairline, sides of nose, and around the mouth, and then a sheer, illuminating one for the tops of the cheekbones,” explains Park, adding that she applies each with her fingertips.

Apply from the centre and move outward

Only apply foundation where it’s really necessary, insists Violette, who counts Estée Lauder Futurist Hydra Rescue Moisturizing Foundation with SPF 45 among her favourites. “Start in the centre of the face, on the apples of the cheeks, and slowly blend out,” she instructs, adding that another key part of the face is the area around the mouth, which is prone to yellow undertones and shadows. To ensure the foundation looks as natural as possible, Violette often skips the bridge of the nose — letting freckles show through for those who have them — and the corners of the nostrils, so the pigment doesn’t cling to dry patches.

Don’t paint, buff

No matter what tool you’re using — a foundation brush, a BeautyBlender, or your fingers — buff (or bounce, if you’re using a sponge) the foundation into your skin as opposed to “painting” it on to build coverage smoothly and avoid streakiness, says Park.

Strobe wherever the sun hits

For dimension, blend highlighter onto the high planes of the face that catch light naturally, such as the cheekbones, temples, and Cupid’s bow. “I’m not a fan of powder highlighters because it looks a bit fake to me,” says Violette. “Creamy balm textures will give you a dewiness as if you’re not wearing any products.

Blot, then set

First, soak up excess oil with blotting papers. Then, look to a featherweight translucent powder to seal in foundation and prevent unwanted sheen. “Use a brush to apply it very lightly and only to the areas that get the most shiny,” says Nasrat, adding that the leftover lustre is what will really drive home that second-skin guise. Silky smooth and even-toned, with just the right amount of lit-from-within dewiness, that’s how you execute believably perfect skin.

VOGUE

Miley Cyrus Continues to Inspire

Model: Keanna Schultz


Inspiration: Miley Cyrus performance at the Jimmy Fallon Tonight Show show


Products:

  • Charlotte Tilbury Hollywood Flawless Filter
  • Catrice Goodbye Pores primer
  • Make Up For Ever ULTRA HD foundation & concealer
  • Laura Mercier translucent loose setting powder
  • Anastasia Beverly Hills contour kit
  • MAC Cosmetics blush in Melba, highlight in Doublegleam, BlackTrack liquid eyeliner, lip pencil in Boldly Bare & lipstick in Mull It Over, switched to lip pencil in Cherry & lipstick in Russian Red
  • Melt Cosmetics Smoke Sessions eyeshadow palette
  • Benefit Cosmetics Precisely My Brow pencil and Gimme Brow setting gel.

(Disclaimer: I do have Keanna’s consent to post the images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)

Smoke & Mirrors

Model: Shiann Collins

Photographer: @joannabphotos


Products:

  • Charlotte Tilbury Hollywood Flawless Filter
  • Catrice Goodbye Pores primer
  • Make Up For Ever ULTRA HD foundation & concealer
  • Laura Mercier translucent loose setting powder
  • Anastasia Beverly Hills contour kit
  • MAC Cosmetics blush in Coppertone, highlight in Doublegleam, matte single eyeshadows, BlackTrack liquid eyeliner, lip pencil in Boldly Bare & lipstick in Mull It Over
  • Benefit Precisely My Brow pencil and Gimme Brow setting gel.

(Disclaimer: I do have Shiann’s consent to post the images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)