“As a painter and an artist that has been inspired by how beauty is perceived globally, it is very important for me to create a universal brand.”
Welcome to Artist Spotlight #49 series on my blog.
Mohammed Hindash is an artist born and raised in Dubai, United Arab Emirates. Hindash studied and graduated with a degree in Studio Art, and later gained his exposure internationally for being one of the leading pioneers in makeup artistry and photography. Hindash began as a painter and YouTuber reaching over 68 Million views with 1.7 million subscribers. Crowned as one of the hottest makeup artists in the industry, the beauty mogul encapsulates the entirety of his artistic journey. Transitioning from portrait paintings to makeup and photography – and now into his own brand, his most intricate masterpiece.
Timeless. Authentic. Innovative. The brand’s drive stems from creating complex cosmetic masterpieces inspired by the true foundation of art.
“Art and beauty has always been an extension of me, so when I started experimenting with photography I knew I wanted to give into the world of cosmetics through make up artistry. It felt like a seamless, natural transition from being a painter.”
The creation of such an innovative product for the beauty industry should not come as a surprise, then.
The 6-pan gradient color story is inspired by a painter’s palette, deconstructed, and reassembled in a sleek, contemporary multi-use product. Beautopsy is made of a vegan formula which blends 12 fundamental colors that flatter and enhance all skin tones. Use as eyeshadow, eyeliner, contour, highlight, blush, and bronzer – the gradient colors offer a limitless color way pay-off.
Beautopsy is a multi-use pressed pigment palette that can be used on the eyes and face. Create the ultimate look by swirling your brush along the gradient pans to customize your perfect shade. Sweep along eyes, cheeks, brows, highlights and contours of the face. You are the artist of your masterpiece.
TAN + LINES – a soft tan brown that blends into a pure white
WET + PAINT – a beige that blends into a banana yellow
BOY + WONDER – a peach that blends into a bubblegum pink
FEEL + REAL – a neutral brown that blends into a true concrete gray
LOVE + KILLS – a fiery orange that blends into a hot red
INTRA + FATUM – a chocolate brown that blends into a pitch black
Makeup artist Raoúl Alejandre is a strong believer in holistic beauty—that is, going beyond the fantasy and what you see on the surface to unlock something much deeper. “Like most of us, I want beauty to continue to broaden up,” he tells Vogue.“Not just by including visual representation of those often marginalized, people like myself, people that don’t fit the set of beauty norms we were once fed to believe in, but also incorporating values, important ones, like mindfulness.”
Welcome to Artist Spotlight #48 series on my blog.
For Alejandre, a California native who is currently based in Los Angeles, the question of when he got his “start” in makeup doesn’t quite apply. “I’ve practiced painting my whole life and makeup was just one of those other mediums I picked up as a kid because I wanted to express myself,” he says. “I would rummage through my mom’s stuff, and when I got to a certain age, I would sort of steal her old makeup and hide it in my sock drawer so that I could play with it on myself.”
Through his journey, the artist has developed a signature look that is fiercely elegant. His carefully painted eyes—a soft mashup of baby blue and moss green, a glossy, plum lid—and a pronounced lip, often nude or red, are undisputedly glamorous but don’t scream it. From actors like Alexa Demie and Ryan Destiny to musicians including Rosalía, SZA, and Lil Nas X, everyone Alejandre touches is left with a look of assured confidence that easily captures attention.
His inspirations come from legends in their respective fields (Salvador Dalí, Richard Avedon, Federico Fellini, and Siouxsie Sioux), life experiences like moving to New York City for a few years—“It’s where I broke all my rules and really got to know myself,” he says—and interior design.
“I could have a meeting with someone or be at dinner with a friend and I’ll look at the ambiance around us; I’ll look at the colors of the food in front of me, how they touch, the textures of the chair, the window treatments, and the lighting fixtures, because they all play such an important role in the final picture,” he explains.
It’s this attention to detail that has led to creative partnerships with MAC, Dior Beauty, and Revlon, along with a rolling list of celebrity clientele and publications. For Dazed, Alejandre created a series of makeup looks that were applied solely through Photoshop, proving once more that the digital space is the next frontier for beauty. “Growing up, I had one uncle that was super tech-savvy and he just threw me in at such a young age, teaching me how to create digital designs on Photoshop. On top of that, I was really into *The Sims*—I love how surreal they look, the language, the fashion, and all of the weird gestures that they make.”
As Alejandre continues to push the conventional limits of beauty and design, he’s mindful to release himself from the labels and expectations that can develop as an artist establishes themself in this industry.
“We grew up being conditioned to believe you have to be either this or that, you have to do this or that, but, no, I want to pick everything. I want to express myself and I want to use makeup as a medium to tap into every other medium. I don’t want to be limited in my lifetime. I want to feel free forever, honestly.”
You don’t need to have expert false lash application skills to achieve a thick, long, dramatic lash look. The right volumizing mascara will do just that — no glue required. It will ensure your lashes are anything but subtle.
Plus, I have a quick application tip for you to help your lashes look as voluminous as possible. Before swiping the wand all the way through your lashes, start by wiggling the bristles into the base of your lashes and lightly stamping the mascara against your waterline. This simple step will help even the sparsest fringe look instantly fuller by filling in the gaps between your lashes. Afterward, you can proceed with your usual mascara application technique. Keep scrolling to discover 14 of the best volumizing mascaras to practice that tip with.
Maybelline New York The Falsies Lash Lift Mascara
This affordable thickening mascara left its mark on New York Fashion Week Fall/Winter 2020 at Christian Siriano, Jason Wu, and Naeem Khan, to name a few. Makeup artist Gato says he loves this washable formula for runway shows because it makes an impact but is easy to remove.
Los Angeles-based makeup artist Fiona Stiles has been a fan of Charlotte Tilbury Full Fat Lashes 5 Star Mascara since it launched. The reason? “It’s a great mascara that gives lashes a full, fluffy effect,” she says. “I can always count on it not to clog up fake lashes when I apply it over them, which happens a lot with other mascaras.”
Allure’s digital beauty reporter Devon Abelman has lost track of how many tubes of Tarte Maneater Voluptuous Mascara she’s gone through. Because its formula veers on the drier side, quickly layer on the product for a luscious look that could easily be mistaken for lash extensions.
CoverGirl makes some of the internet’s highest-rated drugstore mascaras, so it’s no shocker that the masses love the recently released Exhibitionist Mascara too. That hourglass-shaped brush is loaded with long, dense bristles, so one coat can go a long, long way.
The Wander Beauty Unlashed Volume & Curl Mascara doesn’t just add drama to lashes, it also lengthens and helps them hold a curl. The versatile pick has won a Best of Beauty Award because you can add multiple layers without worrying about your lashes looking spidery.
Lattes, facials, and gummies aren’t the only things spiked with CBD oil lately. The Milk Makeup Kush High Volume Mascara is too, and Los Angeles-based makeup artist Molly R. Stern is feeling it. “The brush is great and deposits a full lash every time,” she says.
Los Angeles-based makeup artist Mai Quynh swears by the Yves Saint Laurent Volume Effet Faux Cils Mascara for serious lash volume. “I love the formula because it gives lashes a fullness without making them clumpy,” she says. “Also, it’s not flaky and I really love the smell!” Yes, you read that right. This is one of the few mascaras that doesn’t smell like paint.
Professional makeup artists and Allure editors alike often find themselves reaching for the beloved Dior Diorshow Mascara. Stoj, an MUA based in New York City, prefers it for an extreme-volume effect. “This mascara is enriched with microfibers to give you the most voluminous lashes,” he says.
As soon as you grace your lashes with the Chanel Le Volume de Chanel Mascara, you’ll probably have the same reaction as New York City-based makeup artist Joseph Carrillo has every time he uses it: “It’s like wow, thicker, fuller, drama, sexy, sultry,” he says.
Fenty Beauty Full Frontal Volume, Lift & Curl Mascara
Allure’s digital assistant beauty editor Angela Trakoshis only had to try Fenty’s Full Frontal Mascara one time to know she was in it for the long haul. Thanks to the drastically different bristles on either side of its brush, you can swipe on one thin layer of mascara for length, or coat it on until you’ve reached full-volume capacity. “It normally takes me four coats of mascara to get my desired lash, but thanks to Rihanna, it now only takes two,” Trakoshis says.
This drugstore selection has won both a Best of Beauty Award and a Readers’ Choice Award for its glossy black formula and wand, which is decked out with supershort bristles that help fan out lashes. Be sure to twirl the wand as you sweep it through your lashes to take full advantage of its maximizing powers.
The first time New York City-based makeup artist Chiao-Li used Givenchy Noir Couture Volume Mascara, she was shocked: “It really makes your lashes look super voluminous and doesn’t clump at all,” she says. “It’s my absolute favorite whenever I want to create great volume without using false lashes.” She recommends layering it over a coat of Chanel Inimitable Waterproof Mascara for a longer-lasting curl and over-the-top vibe.
Just as its name suggests, Lancôme Monsieur Big Mascara comes with a pretty beefy wand. Don’t be intimidated by its size. Allure’s digital deputy beauty director Sophia Panych believes it’s the key to nearly doubling the thickness of your lashes.
If you’ve ever lusted after Emily Ratajkowski or Shay Mitchell’s lashes, chances are Los Angeles-based makeup artist Patrick Ta raked Marc Jacobs Velvet Noir Major Volume Mascara through their fringes. “This is one of the blackest mascaras I’ve ever used,” he says. “If you are looking for intense definition, you have to give this a try!”
Welcome to Artist Spotlight #44 series on my blog.
Master Mattes™ Eyeshadow Palette
Inspired by human skin tones from light to deep, this custom, pro matte formula has a featherlight creamy feel and applies evenly with medium buildable and blendable coverage. The timeless palette offers superior grip and adherence with minimal fallout for the cleanest application.
This palette is inspired by Mario’s love of nature. The creamy shadows deliver a range of chromatic effects from natural to intense, with high-impact shine. The luxe formula can be used dry or wet to achieve a light wash or full-coverage color.
Curated with its own color story, vibe, and mood, each quad features a range of long-wearing matte, metallic, and satin shades that are super easy to use with your fingers or brushes. The eyeshadows are smooth and creamy with exceptional grip so you can layer them on with an even and uniform application.
Danessa Myricks’ eponymous makeup brand kicks off a partnership that’s been a year in the making. You can shop nine product categories, including the Best of Beauty-winning Colorfix, on Sephora’s virtual shelves for glowing, professional-tier looks.
Welcome to Artist Spotlight #42 series on my blog.
Although most of us aren’t wearing makeup as often as we used to, experimenting with makeup and carving out that time for myself has become a major solace for me throughout the past year.
Danessa Myricks Beauty exclusively revealed to Allure that the iconic brand is partnering up with Sephora to launch most of its products on sephora.com. The giant beauty retailer has been watching the brand’s growth for quite a while, and founder Danessa Myricks says the “official courtship” lasted around a year. “From the very beginning, [Sephora has] demonstrated a deep commitment to my long-term success,” Myricks adds. “They’ve followed my journey, knew of all my products, attended my master classes, and were actual customers of the brand.”
Last year was a long-overdue time of retail reckoning spurred by Sharon Chuter’s #PullUpOrShutUp challenge. In addition to sharing statistics on Black employees (especially in leadership positions), major retailers also committed to filling their shelves with more Black-owned brands and partnering with experts in the space to achieve diversity-centric goals with a conscience.
As a small-business owner and Black entrepreneur, Myricks went into initial discussions with Sephora with a certain, necessary level of precaution — but, as you can probably tell, both sides were able to make it work. “I never felt like a box checked off on a quota,” she says. “[Sephora was] thoughtful and present when it was time to have difficult conversations around inclusion and diversity and were mindful of the commitment it takes for a small brand like mine to scale at this level.”
These initiatives go beyond her own brand, too. “What excited me the most about this partnership is not only will this be possible for Danessa Myricks Beauty, but Sephora has also committed to creating this same opportunity for more female-founded, Black-owned brands as well,” Myricks shares.
I’m personally stover excited about the prospect of more makeup enthusiasts catching wind of Danessa Myricks Beauty and trying out the line for themselves. Read on to learn about every DMB product that became available at sephora.com as of their launch date, February 26.
Colorfix 24-Hour Cream Color ($18)
These multipurpose cream pigments allow you to create some seriously vibrant, out-of-the-world looks (see above for proof). And the best of news of all: The brand has confirmed that all 83 shades and finishes — Creams, Mattes, Foils, Glazes, Neons, and Nudes — will be eventually be available to shop on Sephora. (For the initial launch, there are 30 shades to dive in on.)
If you don’t know where to start, Myricks recommends a monochromatic look. “With just one drop, you can take your favorite shade and add it to your lips, cheeks, and eyelids,” she says. (Just look at your favorite celebrities, such as Yara Shahidi, for inspiration.) The intense pigmentation works on every skin tone and lasts all day, Myricks adds.
“I think the number-one unexpected way Colorfix is used is as a complexion product,” Myricks says. Colorfix in shades like Phoenix (matte bright orange) and Carrot Top (neon orange) are crease-proof fixes for dark circles and hyperpigmentation. “The tiniest drop immediately neutralizes darkness and sets without bleeding into foundation or concealer,” she adds.
Vision Cream Cover ($28)
Sephora is known to offer tons of product exclusives in the form of jumbo sizes, pop-culture collaborations, and holiday gift sets, so it’s no surprise that Danessa Myricks Beauty is kicking off its Sephora partnership with an exclusive of its own: a value-size version of the Vision Cream Cover for $22 (normally $28).
“With over 20 years of experience as a makeup artist, one thing I know for sure is everyone wants to look natural, regardless of their coverage needs,” Myricks says. This foundation-concealer hybrid has easily adjustable, sheer-to-full coverage available in 23 shades and six color transformer/additive colors for further customization (i.e. peach to neutralize redness). Infused with moisture-boosting squalane and soothing vitamin E, it glides onto skin like a dream and leaves behind a silky-smooth finish.
You only need one drop of the creamy formula for full-face coverage or a half-drop if you’re using it as a concealer, Myricks says. You can also sheer out the Vision Cream Cover with a hydrating lotion or lightweight oil. As far as application goes, you can play with it however you like. “It’s so finger-friendly but also works beautifully with a sponge or a brush,” she adds.
Dew Wet Balm ($22)
If you’re looking for an instant “glass skin” finish on the fly, Dew Wet Balm will dew that with a single swipe. Available in five luminescent colors (including translucent, rose gold, and bronze), this highlighting balm sinks into skin, rather than simply sitting atop of it. That effect is due to the formula’s hydrating jojoba oil, which lends skin a natural glow. You could say it’s the highlight of 2021 makeup trends.
Vision Flush ($20)
Similar to Colorfix, Vision Flush can also be applied all over the eyes, lips, and cheeks for a subtle, satin-matte wash of color. Choose from 12 shades — including corals, plums, and browns — and sweep the diamond-shaped reservoir tip applicator across your lips or dab onto your lids and cheekbones. Voilà, radiance in a pinch.
Illuminating Veil ($22)
Tap the Illuminating Veil for backup if you want to add major glimmer to your face or body. Whether you wear it on its own or mix it in with your favourite liquid foundation for a dewy finish, this water-based highlighter makes all skin tones glow in no time at all. If you’re short on time, you can effortlessly blend in any of the 12 bronzey, golden, silver, and lavender shades in with your fingers.
Power Bronzer ($26)
An alternative to cakey powder bronzers, the Power Bronzer is a long-wearing cream bronzer that’s impossibly easy to blend and adds a dimensional dose of warmth to your face. All three shades (Deep, Medium, and Light) are perfect for achieving a summery glow — even when you’re stuck indoors all winter long.
Evolution Powder ($24)
Designed with the harshness of flash photography and TV/film lighting in mind, the Evolution Powder blurs the appearance of texture and fine lines with light-diffusing spheres. Dust on a layer of the translucent setting powder or any of the eight tinted shades (including yellow, peach, tan, and bronze) to set your makeup with ease and guard against mid-day shine.
Hot tip: Sweep the powder in only the areas you experience excess oil with a small makeup brush (aka, precision powdering) if you don’t want to lose your all-over glow.
Light Work Palette I & II ($42)
The Light Work Palettes allow you to layer various highlighting shades so you obtain the exact level of brilliance you desire. Both palettes have six creamy powder shades each, but the “I” edition has cooler rose gold, champagne, gold, and soft white shades, while “II” has a warmer color scheme that incorporates yellow gold, terracotta bronze, cocoa bronze hues. Both, however, contain micro-light-refracting particles that add eye-catching dimension to your face.
Beauty Oil ($30)
Even though it’s spiked with deeply hydrating jojoba, sunflower, and walnut oils, you’ll find the Beauty Oil still manages to be lightweight to the touch. The clear, gold-flecked liquid sinks into skin within seconds to reveal your skin’s natural radiance when it’s worn alone as a skin-care product, underneath complexion products, and mixed with your foundation of choice (just two to three drops will do). It’s especially handy for mature skin.
What are you waiting for? Stock up on all things Danessa Myricks at sephora.com (and in-stores on April 9), and keep your eyes peeled for new and special drops.
When celebs like Dua Lipa, Alexa Chung, and Kate Winslet want makeup looks that will standout on the red carpet, they all turn to renowned makeup artist Lisa Eldridge.
Welcome to Artist Spotlight #40 series on my blog.
But Eldridge’s influence doesn’t stop at her impressive client list. For over 20 years, she’s been the mastermind behind the makeup in the fashion campaigns of brands like Gucci and Prada, wrote a best-selling book, and was one of the fist professional makeup artists to embrace YouTube, with a number of her tutorials going viral.
In-between applying makeup, Eldridge has worked with a number of top beauty brands on product development, including Chanel and Shiseido, to name a few. Currently, she’s the global creative director of Lancôme. (You can thank her for the game-changing bendable Grandiôse Liquid Eyeliner.)
After years of crafting hero products for other brands, Eldridge launched her namesake makeup line in 2018 with a single product: lipstick.
The velvet-inspired matte formulas quickly became cult-favorites, and Eldridge has recently launched nourishing, but high-pigment lip glosses, which sold out also immediately.
Here, Eldridge shares the inspiration behind her own lip products, her tips for preventing your lipstick from smudging under a face mask, and more.
At what point in your career did you know you wanted to start your own brand?
I spent a long time working with labs and cosmetic scientists while consulting and developing for them. I really enjoyed doing it and all of the companies I was working with were very complimentary about how good I was with the scientists and putting everything all together. I had it in the back of my mind that I wanted to do it. However, I’m not a big planner and things usually happen organically for me, which is what happened with my lipsticks as well.
How did your experiences as a makeup artist shape your own brand?
I think I’m well-placed as someone who does tutorials, but also does makeup every day on different faces and skin tones. My experience of handling makeup and seeing makeup in motion gives me a double side.
Why did you decide to launch with lipsticks?
The funny thing about cosmetic science is that products can often take years to develop. While I have other things coming, some of which I’ve been working on for such a long time, the lipsticks just happened to be ready first. I had the idea to make this velvety lipstick, and we tried once before and it didn’t work. We finally found a way to get the lipsticks out of the mold and still look like velvet. It was a challenge, and I had to put a lot of quality control in place, with people checking every single bullet. I was 100% satisfied, so I was happy with launching it. Since it’s only me, I’m not under pressure to launch on a certain date or month, whether the product is ready or not, which is quite a luxury.
You recently came out with lip glosses. What was the inspiration behind this launch?
While my matte lipstick formula isn’t drying, I wanted to do something that was more moisturizing. I had the idea of creating a product that feels like a lip treatment, but still offers a lot of color. We tried different formulas and we were happy with this one, along with the colors. Sometimes things come quite quickly, and other times things will take years. And by quickly, I mean within 18 months.
This year has been weird for wearing lipstick, among many other things. Where do you see lipstick trends going in the time of COVID-19?
I planned to do lips again so I was a bit concerned about the face masks. But, lipstick has been just as popular as ever. There’s always that lipstick effect, which is a historically proven thing, where people like to cheer themselves up with a bold lip color. I thought people would stick to more natural colors, but my red shades have been super popular this year. Velvet Dragon, which is a new red shade, has just flown. A lot of people send me photos and videos showing me the lipstick they’re wearing under their masks. A lot of doctors and nurses wear my lipsticks. They show me they’re wearing a really bright red lipstick under all of their PPE. I think it’s like a secret thing that’s quite cheerful and brings a lot of joy.
What are your tips for preventing lipstick from getting on your face mask?
Stick to thin layers. When you put thin layers on, the lipstick will bond in synergy with the skin. Sometimes if you put a lot on from the bullet, there’s a certain amount that’s sitting on top of the skin. I always say to start with a thin layer — maybe with a lip brush — so that it almost settles in the creases on the lip. Then, put another thin layer on top and tap it in with your finger or blot it with a tissue. You’ll still feel the creaminess on the surface, but you won’t have any excess product available to come off.
What is a common mistake people make when applying lipstick?
The shape you make — especially with strong colors — is important unless you have completely balanced lips. For example, I have downturned lips, like a lot of people do, and if you follow your lips all the way down to the corners of the mouth, it tends to make you look miserable and sad. My tip is to roughly following your natural lips when you fill them in and just stand back and look into the mirror. Take a lip pencil and add a little bit of bulk or use a Q-tip to take a bit off one side, as needed. You’ll look like a different person. It’s a really subtle tweak, but you need to look at your lip shape and see what suits you.
Shop Lisa Eldridge’s Lip Products:
True Velvet Lip Colour in Velvet Ribbon
Inspired by a classic bow, this true neutral/blue red is highly pigmented with a matte finish that has a slight sheen to it. To sum it up: it’s a bold shine-free lipstick that won’t dry out your lips.
A rich berry is a gorgeous alternative to a red lip. This kit includes the True Velvet Lipstick, along with the coordinating Enhance and Define Beauty Liner, a creamy gel lip pencil, and Gloss Embrace Lip Gloss, a non-sticky formula that offers impressive color payoff while simultaneously nourishing the lips. The trio comes in a velvet floral pouch created by multimedia artist Jon Jacobson. It’s a great gift for the lipstick lover in your life, or you know, yourself.
This multitasking formula offers leaves lips smooth and soft, thanks to a blend of nourishing ingredients, while offering high-pigment color. Blush, along with the other five shades are currently sold out, but you can subscribe to Eldridge’s mailing list for restock alerts
What’s better than treating yourself to a single lipstick? Three new colors. This set comes with three blue-based shades of Eldridge’s True Velvet Lip Colour. There are also options available with warm undertones as well as bold and neutral.
Looking at the makeup on the models walking the autumn/winter runways, you could have been forgiven for thinking that you were seeing a show from the wrong season. Pops of blue, flashes of orange and pink, dustings of yellow, green and lilac… the painterly palettes chosen by makeup artists backstage at shows such as Dries Van Noten, Gucci, Maison Margiela and Missoni were decidedly springlike. And so, too, was their application, which was as important as the spectrum of colour itself. Sheer watercolour washes gave the look a very accessible appeal.
“Transparency automatically makes colour more beautifying on the face,” explains Terry Barber, director of makeup artistry for MAC Cosmetics. “It takes away the fear of looking garish or retro, and it’s those fresh, plump washes of colour that allow you to be more playful.” Be it a halo around the eye, a new or unusual experimentation in lip colour, or a gentle tonal clash on both eyes and lips, using products in this way gives an end result that is much softer – and this is, according to Barber, the easiest and most flattering in-road to exploring technicolour choices. “Veils of colour that bring out the features rather than enclose them are the unsung heroes of makeup,” he says.
So what to make of this more romantic approach? “It’s a good time to break the seasonal rules and not resort to the classic earthiness of autumnal beauty,” says Barber. “Instead celebrate the colours of optimism and freshness. Can we say spring/summer is the new autumn/winter?” It’s a resounding yes.