An Exclusive Look at Isamaya Ffrench’s Debut Make-Up Collection

Isamaya Ffrench is sitting at an outside table at London’s The Maine, a stone throw’s from Vogue’s HQ. It’s a particularly sunny Spring day and everyone is full of cheer, which makes what she’s about to unveil that much more subversive. Taking its cues from the visual lexicon of BDSM culture – the lids of two serums and a mascara come skewered with wearable hard metal piercings, while a bound rubbery figure emerges from a 14 pan eyeshadow palette – Isamaya’s first make-up collection (the Industrial collection), for her brand new beauty brand, Isamaya, and its accompanying Steven Klein-lensed campaign, is as much a statement about the beauty industry as it is about beauty. Because Isamaya isn’t your typical beauty brand: it’s not selling you some repackaged notion of beauty in the traditional sense, nor is it relying on tired millennial tropes to appeal to a younger audience. It’s simply about providing the tools for people to express themselves in a way that’s incredibly freeing. “Everyone’s always banging on about make-up to transform yourself,” says Ffrench. “I’ve done the transformation thing, and I get it. But actually, I think make-up is a tool to return to who you are. And I think this collection could speak to people that can be more of their authentic self with this style of make-up, as opposed to like, a pretty girly blusher or something else.

Welcome to Artist Spotlight #82 series on my blog.

But to focus on the visuals and underlying message alone would be to undermine what she’s managed to do in terms of the products. Because this is where the true ingenuity lies. A five-piece drop comprising a mascara, eyeshadow palette, glow serum, lip lacquer and brow laminator, Isamaya has worked tirelessly with her lab to create innovative textures and boundary-pushing formulas; a mascara that doesn’t just give you the effect of fuller lashes, but actually nourishes them to promote growth; an eyeshadow putty that melts with your body temperature to make it more blendable; a glow serum that doesn’t just contain pearlescent particles for a superficial dewiness, but also active ingredients that stimulate collagen production, creating a much deeper, more intense radiance. After years of lending her prowess to brands including Tom Ford, Christian Louboutin, Burberry – where she remains global beauty director – and Byredo, Isamaya is executing her unique vision of beauty on her own terms, and without any commercial shackles. The result is a lesson in unrestrained creativity that feels truly Isamaya. “I look at these products and I think, ‘That’s just so much more me than any other products I’ve ever seen in my life,’” she muses. “Maybe other people will be able to connect to it as well.”

Below, Vogue takes a closer look at the collection.

Industrial Skinlacq Triple Hyaluronic Glow Serum

A pearlescent lacquer for the face, but without any added sparkle, the Industrial Skinlacq Triple Hyaluronic Glow Serum is ideal for creating that glass skin look. Using a triple hyaluronic acid complex, along with cell-energising peptides, it also works to nourish and reinvigorate the skin, which was key for Isamaya. “I didn’t just want a glowy serum that doesn’t do anything else,” she says. “If I’m going to use this on my face every day, as the perfect base for my make-up, I wanted that first point of contact to be moisturising and moisture-locking.” Bottled up beautifully in a glass orb, replete with a pipette and hard metal piercing, it will bring an edge to any bathroom cabinet.

Industrial Rubberlash Latex Lift Mascara

A true example of make-up artistry and invention, the Industrial Rubberlash Latex Lift Mascara doesn’t just make your lashes look fuller and longer, it actually curls them too. “The lab created this mesh-like texture to encapsulate the lash,” Ffrench says. “It has this kind of elastic property that pulls the lashes back so you don’t need to curl your lashes.” Using three separate pigments, two black and one blue, to create an ultra black lash, it gives that coveted false lash impression, while conditioning oils nourish to encourage growth.

Industrial Liplacq Maximising Lip Serum

Described as a veil for the lips, the Industrial Liplacq Maximising Lip Serum uses a blend of coffee and ginger root oil to create a plumping effect, while its deep berry hue and almost inky texture add a sense of depth. This isn’t your average lip offering. “I wanted to create something that makes your lips a couple of shades darker because I think it’s quite sexy, quite goth,” she says. “I don’t want it to look like you’re wearing any product, though, it just deepens your natural tone with a kind of greyish, veiny tint.

Industrial Browlacq Brow Laminator

A multi-use brow lacquer, apply one lick of this hard-wearing, hard-working gel to your brows and it will hold them in place from day to night and right through to the morning after. Perfect for styling or giving that laminating effect, it contains glycerin and humectants to nourish the hairs as well. “For all the drag queens out there, you can use this to stick your brows down and then cover with foundation, and then you have no brows,” she adds. It’s also good for kiss curls.

Industrial Colour Pigments Eyeshadow Palette

Taking inspiration from industrial hues – oil slick greys and chrome silvers – but with the odd flash of acidic colour, the 14 pan palette is a mix of special effect pearls, mattes, and press putties – demi-wet textures that activate at body temperature so they blend more easily. They look just as exquisite together as they do individually. There’s a particularly arresting violet that looks almost holographic on the skin. Isamaya recommends it for cooling down your highlights, while a silver pressed metallic gives a foil-like effect. “It’s all about the textures,” she says. “They look really interesting in different lights, and photograph really beautifully.

VOGUE

Pat McGrath Is Launching Her First Skincare Product – And Naomi Campbell Is Already A Fan

For all the follows and likes Pat McGrath generates around her make-up artistry every season (Julia Fox’s internet-breaking black eyeliner didn’t just happen), it’s the skin quality she has pioneered over the course of her storied career that is perhaps her biggest calling card. Hydrated, but not oily; smooth, but realistic, with a make-up-priming moisture quality that is “lightweight yet nourishing,” McGrath explains. Much like she developed a seven-step lipstick technique to achieve the ultimate in petal-soft pigment, McGrath has been cocktailing her own skincare formula for her entire career, layering simple creams spiked with rose water to create a quick-penetrating emulsion. And just as that signature make-up technique became Pat McGrath Labs’ best-selling MatteTrance Lipstick, her patented skin prep has finally been bottled. 

Called Divine Skin Rose 001 and formulated by a Korean lab, the milky liquid that will launch on patmcgrath.com on 29 April closely resembles a blendable essence, formulated with 92 percent naturally derived ingredients; shake it up, and a ceramide-boosted oil phase combines with an antioxidant-spiked rose water phase to create McGrath’s replenished, rebalanced glow. 

The truth is I’ve been working on skin care as long as I have been working in make-up,” admits McGrath, who has tweaked her formula not in focus groups but on supermodels, including Naomi Campbell, who stars in the campaign for the rose-tinted glass bottle. “I wouldn’t use anything else,” says Campbell — which is high praise considering Campbell is serious about her skincare, specifically her hydration. “You never want your skin to look dried out. It’s not attractive. It’s unbecoming,” she says. Here, Campbell reveals how she’s been using the uniquely textured essence, and why after all these years in the business, good sleep might be the real secret to good skin. 

As someone who has been on countless sets with Pat and at countless shows with Pat, what is her point of difference when it comes to skin finish?

When you work with Pat, before you she puts make-up on you, she really massages your skin — she loves glowy, dewy skin. So your make-up goes on smoother, everything just rolls. That’s her secret: that the skin still looks like skin and you see you and that’s important, I feel. That’s what I love about her; she never makes me matte. When you’re too matte you lose the whole person. Your make-up becomes like a mask. Pat’s make-up never looks like that.

As a McGrath Muse and, perhaps even more importantly, a Pat McGrath confidant, were you at all a part of tweaking early incarnations of her first skin-care product?

She’s been trying this out on me for a while now so I’ve had a bit of a head start in using it in my skin regime. We were actually using it last year when we were doing the Divine Rose make-up launch, but I couldn’t talk about it then, so I’m so excited that I can say all of this now. The cat’s outta the bag! In the beginning, she would ask me things like, “How does it feel? How long did it stay on?” But it’s really always been so easy — and it goes on the skin, but it also goes in the skin. 

It just makes everything glowy and plump, which is important for me because I’m on set all the time, and I’m in front of lights, and I’m on planes, and my skin dries out and it gets really dehydrated no matter how much water I drink. Drink water, drink water. I never drink enough. My test is really traveling, though — how often do I need to reapply something on the plane so my skin feels hydrated. I usually sleep straight through flights and with this, I’d wake up and still have the shine.

It is not an exaggeration to say that your skin is, in fact, divine. Drop the routine!

It’s about clean for me. I cleanse in the morning and I cleanse at night. You’ve got to get the make-up off! And I need products that help make my skin look good without make-up, because I don’t wear make-up when I’m not working. I just put little bits where I want to cover blemishes so my skin can breathe. My next step is usually a serum, and sometimes I use the Essence first, before my serum, and sometimes I mix it with my serum and put it on together. You can top it off with a cream if you like, but in the summertime you don’t need to. The Essence is enough. 

I watched an amazing clip on your YouTube channel about some of your pre-runway body prep including an incredible lymphatic drainage massage. Are there any treatments that you regularly engage in for your face in tandem with good skin care?

I try to do my facials — you need to if you’re travelling, or you’re in the sun a lot. I don’t wear a lot of sunblock on my skin because I break out from sunblock. So I like people to extract because you have to clean out your pores sometimes! And I do microneedling every once in a while, too.

These days, so much of good skin care comes down to good self-care. How do you prioritise yourself with such a busy work schedule — and a newborn at home! — not just physically but mentally and spiritually?

The water thing is huge for me, and I’m always, like, how can I make water fun? Growing up I wasn’t really raised on soda so we always had cordials that we mixed with water, and that’s what I still drink. And I try to eat the right food and take the right vitamins — vitamin D, vitamin C, B, zinc, fish oils. Good skin is so much about what you eat, too. And sleep! I try to get as much sleep as possible even though I have a young one now. When I was younger I really didn’t need that much sleep, but now I like my sleep. It kickstarts things and helps me be enthusiastic about the day ahead.

VOGUE

8 Cat Eyeliner Tricks To Make Your Eyes Look Bigger And More Striking

The eyes have always had it, but in the age of ongoing face mask-wearing, extra attention is being paid to the gaze. In lieu of red lips, it’s perennially classic and universally flattering cat eyeliner that’s receiving renewed focus. “Now more than ever, eyeliner is the most effective tool to instantly enhance the shape of the eyes, express our mood, and accentuate our unique individuality,” says Gina Brooke, who paints winged eyes on clients including Cate Blanchett and Sofia Boutella. From creating a flattering base to drawing on the perfect eye-elongating wing, here pro makeup artists reveal their tricks for nailing cat eyeliner.

Start by tightlining

To begin, make-up artist Emily Cheng, who works with Yara Shahidi and Laura Harrier, recommends tightlining, also known as the invisible eyeliner technique, which consists of “applying eyeliner in between the lashes” to make them appear thicker and fuller at the roots. It will create a base for a richer, longer-lasting cat-eye look.

Swipe on a natural eyeshadow

After pro Tasha Reiko Brown (who works with Alicia Keys and Tracee Ellis Ross) tightlines, she adds a sheer swipe of a light, natural eyeshadow on the lids for a clean backdrop to add contrast. “Use a domed eyeshadow brush to apply a warm natural brown in the crease,” instructs Brown. To double down on brightening the eye area, Brooke recommends adding a neutral, flesh-toned liner at the inner corners of the eye, as well as to the lower inner perimeter to instantly open the eyes and ultimately create the illusion of larger eyes. “Using a gradation for colour and smudging the liner away from the upper and lower lash lash line will widen the eyes and provide a fresh, wide-eyed appearance,” she says.

Find the right texture

While there’s power in choice, sometimes it can be overwhelming to decide what type of eyeliner — easy-to-apply pencil, precise felt-tip liquid, or creamy gel with a brush — will be best for your desired cat-eye result. “The right tools and texture can make all the difference,” confirms Brooke, who prefers to use a soft angled nylon fiber lip brush with gel eyeliner for application. 

Often, Cheng will take a hybrid approach. “I’ll start a wing with liquid liner and blend up and out with a black shadow,” she explains. “This will also contribute to making the eyes looking larger without the eyeliner looking like one large block.” Brown has a similar dual-minded approach, laying the groundwork with a kohl pencil before adding a layer of liquid liner, concentrating it at the base of the lashes for “sharply defined liner with a diffused edge.” 

No matter what, though, it’s about finding the right balance between what’s easiest to apply for you and your desired result.

Choose your shade

The most flattering shades are the ones you feel most confident in,” insists Brown. That being said, universally you can’t go wrong with warm, rich, deep browns to bring warmth around the eye. “It defines the eye without pulling focus and has more of a subtlety than black,” she says. For a similarly soft effect, Cheng recommends deep maroon as an alternative for a striking pop. But for the most part, she tends to stick to the ultimate classic, a highly-pigmented black liner, for a “sharp and clean” effect.

Strategise shape and lift

The intention of winged liner is to elongate the eye. To do so with optimal results, “Start with liner at the innermost corner and drag out slightly past the end of eye,” instructs Brown. “The line should be ultra-thin at the inner eye and gradually become slightly thicker as you move outwards.” One point that Brown drives home is that the tail end of liner doesn’t necessarily have to flick upwards in a cat eye motion. 

The tail end should angle slightly upwards and out for elongated eyes with a gentle lift,” says Brown. Before actually drawing on the flick or wing, really think about what kind of “lifted” look you want to achieve in the end. “Following rules of thumb for certain eye shapes won’t necessarily work in your favour as each face is a unique creation and other facial factors come into play,” she explains. “Really take a moment to analyse your face and your desired results and plan your technique from there.

Add the flick or wing

To keep steady and trace on your ideal shape, Cheng recommends keeping your eye open and looking into the mirror with a relaxed face before attempting to sculpt the shape. “Following the curve of your bottom waterline and sweeping upward is a good place to start in finding the angle of your eyeliner,” explains Cheng. “This way you’ll avoid going too straight or too angled upwards, unless that is the look you are going for. I find following the waterline to be the most natural and flattering.”

Another thing to consider is if you want a crisp or diffused edge — the latter, which Cheng calls a “soft baby wing” delivers a softer, sheerer finish. “It instantly defines your eyes and it’s an easy way to create shape,” she says.

Clean it up and refine

No matter what your desired effect is, a tapered point Q-tip will be your best friend to clean up errors, as well as sharpen lines and shapes. “When I have a liner that has gotten too thick or to correct any mistakes, I’ll take a pointed make-up Q-tip dampened with micellar water and refine the line,” says Brown, cautioning that you should be wary of using traditional Q-tips as the fibers can get caught in mascara on lashes and travel into the eye. 

Additionally, eschew make-up remover, which can disturb the surrounding make-up around the line too much and leave an oily residue (stick to micellar water instead). Another tried-and-true technique is harnessing the correcting and contrast-creating power of concealer. “Finishing with concealer underneath will also accentuate the liner,” says Cheng.

Finish with mascara

The final touch is mascara. After liner has dried, curl the lashes if desired, then wiggle it on. “The end result will give you depth and definition around the eye, and lashes that standout against brightened lids,” says Brown. For an eye-widening, wing-accenting curve, Cheng suggests “concentrating mascara on the outer corner, which will help elongate,” she says.

VOGUE

No Punchline

Model: Lauren Kean
Products:

  • Charlotte Tilbury Hollywood Flawless Filter
  • Catrice Goodbye Pores primer
  • Make Up For Ever ULTRA HD foundation & concealer
  • Laura Mercier translucent loose setting powder
  • Anastasia Beverly Hills contour kit
  • MAC Cosmetics blush in Coppertone, highlight in Double Gleam, BlackTrack liquid eyeliner, lip pencil in Brick, lipstick in Marrakesh, Lipglass, & Give Me Sun bronzer
  • Benefit Precisely My Brow pencil and Gimme Brow setting gel.

Model: Lauren Kean
Photographer: @destinys_boudoir_photography

(Disclaimer: I do have Lauren’s consent to post her images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)

Come Green

Model: Kaleigh

Products:

  • Charlotte Tilbury Hollywood Flawless Filter
  • Catrice Goodbye Pores primer
  • Make Up For Ever ULTRA HD foundation & concealer
  • Laura Mercier translucent loose setting powder
  • Anastasia Beverly Hills contour kit
  • MAC Cosmetics blush in Coppertone, highlight in Double Gleam, BlackTrack liquid eyeliner, lip pencil in Brick, lipstick in Marrakesh, & Give Me Sun bronzer
  • ColourPop Uh-Huh Honey & Just My Luck eyeshadow palettes
  • Benefit Cosmetics Precisely My Brow pencil and Gimme Brow setting gel.

(Disclaimer: I do have Kaleigh’s consent to post her images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)

Red Zone

Model: Shiann Collins
Products:

  • Charlotte Tilbury Hollywood Flawless Filter
  • Catrice Goodbye Pores primer
  • Make Up For Ever ULTRA HD foundation & concealer
  • Laura Mercier translucent loose setting powder
  • Anastasia Beverly Hills contour kit
  • MAC Cosmetics blush in Coppertone, highlight in Double Gleam, BlackTrack liquid eyeliner, lip pencil in Brick, lipstick in Marrakesh, & Give Me Sun bronzer
  • Benefit Cosmetics Precisely My Brow pencil and Gimme Brow setting gel.

(Disclaimer: I do have Shiann’s consent to post her images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)

Euphoria’s Makeup Artist Is Launching a Brand

Euphoria’s MUA, Doniella Davy, also known as Donni Davy, is launching her own brand inspired by the edgy makeup looks she created for the HBO series.

And it’s about time—it’s only season two, but beauty fans have been talking about the characters’ makeup since the show debuted nearly three years ago.

Davy’s new brand is Half Magic Beauty—and its Instagram is still a bit secretive. Davy posted on her personal IG:

“For the past two years and while filming Season 2, I’ve been secretly working on creating the makeup line of my literal DREAMS. I couldn’t be more completely over the moon thrilled out of my mind to introduce Half Magic.” 

Welcome to Artist Spotlight #76 series on my blog.

More About Half Magic Beauty

According to Half Magic’s Instagram bio, Davy is working on the line with A24, Euphoria’s production house. 

Half Magic’s website is black, like its IG, but gives us a few hints, stating:

Something weird and beautiful is brewing.

Space cowboy or glitter queen? Belle of the ball or neon boy next door? Bold or bolder? Follow your creativity down the rabbit hole and shape-shift into today’s version of you with HALF MAGIC. 

The Makeup On ‘Euphoria’ 

Rue (played by Zendaya) and Jules (Hunter Schafer) first made headlines during season one with their glittery eyes—and the looks even inspired at Ulla Johnson’s show during New York Fashion Week, back in 2019. 

Cassie (Sydney Sweeney) was once covered in sapphire and teal gemstones. Maddy (Alexa Demie) often rocks neon eyeliner, and Kat (Barbie Ferreira) once wore sheer red eyeshadow. Take a look at these looks at others at Byrdie.

How does Davy create these looks? She’s a fan of several brands, including Colourpop palettes for bold eyes, Make Up For Ever’s Star Lit Diamond Powder to highlight—and MAC’s 212 Flat Definer Brush is essential, Allure reports.   

The makeup look in the photo above, right, is Kat. Davy posted the photo on IG, stating:

Along with Barbie Ferreira’s input and insight into Kat, Alexandra French & I used the super inspiring color palette of Heidi Bivens’ costumes to base Kat’s looks on. Brown liner and gloss felt like the necessary counterpart to Kat’s 1990s hair moment by Kimble Haircare.” 

@DONNI.DAVY ON INSTAGRAM

BEAUTY PACKAGING

Baby, You’re a Firework

Model: Patricia Stables
Products:

  • Charlotte Tilbury Hollywood Flawless Filter
  • Catrice Goodbye Pores primer
  • Make Up For Ever ULTRA HD foundation & concealer
  • Laura Mercier translucent loose setting powder
  • Anastasia Beverly Hills contour kit
  • MAC Cosmetics blush in Fleur Power, highlight in Beaming Blush, BlackTrack liquid eyeliner, lip pencil in Soar & lipstick in Please Me
  • Morphe x Jaclyn Hill Vol. II Eyeshadow Palette
  • Benefit Precisely My Brow pencil and Gimme Brow setting gel.

TikTok at patriciastablesphotog

(Disclaimer: I do have Patricia’s consent to post her images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)

In The Clouds

Model @ks.am (Yours truly)
Magazine publication MALVIE
Photographer & styling @mama.and.mia.photography

Product Highlights:

  • Charlotte Tilbury Hollywood Flawless Filter
  • MAC Cosmetics blush in Coppertone, highlight in Doublegleam, BlackTrack liquid eyeliner, lip pencil in Boldly Bare & lipstick in Mull It Over
  • Artist Couture Supreme Nudes eyeshadow palette.

Celebrity Makeup Artists Declare These 13 Makeup Trends Supreme for 2022

While there are some straightforward styles, every expert that was interviewed said that the big theme for 2022 will be individualized beauty. So long are the days of contouring our faces the same way and doing our eyeshadow in traditionally “pretty” blends. Nowadays, they say makeup application is all about doing it in a way that makes you feel good.

It’s so evident that [makeup] is about feeling it and an emotional connection to color,” says Lisa Eldridge, celebrity makeup artist and Lancôme’s global creative director. She notes that she’s seeing people wear several colors on their face without necessarily blending it the way we’ve traditionally been taught to: “It’s just color for color’s sake — there’s something so nice and playful about it.

Welcome to Artist Spotlight #74 series on my blog.

Moody Makeup

In 2022, we will see unconventional explorations of self through experimental makeup looks that are more about individual expression than achieving perfection,” predicts celebrity makeup artist Robin Black. To create this type of makeup look, she says to let your mood take control. “Try anything that pops into your mind,” she says. “It doesn’t need to be flawless, you don’t need to watch a tutorial or spend hours painstaking creating it — no rules, no ‘how-tos.”

Face-Lifting Techniques

Thanks to viral social media videos, people have learned techniques to make their makeup give their faces a lifted look. On TikTok, for example, we saw users apply concealers on the outer corners of their eyes up toward the edges of their brows to give the illusion of wide-awake eyes.

Another example is a technique shown by Eldridge above, where she applies lip liner tactfully to give the illusion of fuller, more lifted, happier-looking lips. To copy, she suggests first applying concealer to the outer edges of your lips to act as a guide, then over-lining the center of the bottom lip, and when drawing up toward the corners, she says to bring the liner into the natural lip and avoid the very edge.

Bejeweled Eyes

HBO’s Euphoria planted the seeds of rhinestone-heavy makeup into our minds, and Pinterest predicts that the dazzling trend is here to stay. On its platform, it reported seeing a 110 percent increase in searches for crystal eye makeup over the last year, indicating that we’ll be seeing more sequins, glitter, pearls, rhinestones, and more in 2022.

High-Shine Lips

As Serena van der Woodsen once famously said, “Lipstick lasts longer, but gloss is more fun.” Thankfully, celebrity makeup artist and founder of Makeup by Mario, Mario Dedivanovic, predicts that high-shine lips are expected to make a major comeback in 2022.

It’s a look that’s playful and pouty, but can also have benefits when infused with skincare to treat lips,” he adds. To recreate, simply add your favorite lip gloss to either bare lips or over your favorite lipstick for an even bigger lip moment. Dedivanovic suggests his Pro Volume Lip Gloss ($22, sephora.com).

Futuristic Embellishments

Instead of channeling a blast from the past, launch yourself to the future with this style of makeup. “This trend is all about making a statement,” says Black. “The best thing about this look is that faux tattoos, face stickers, and foils are easy to remove so there is no commitment.”

We recommend Paintlab’s Eye Stickers ($10, urbanoutfitters.com) to add some easy drama to your eyes.

Soft Sculpting

We’ve all contoured, but strongly defined cheekbones and harsh contrasts are a thing of the past. “There’s a big difference between camera-ready contouring and real life, and I think the beauty world exhaled knowing there’s an easier way with products created to look natural, effortless, and do the work for you,” says Dedivanovic, adding that that’s why he launched his brand’s Soft Sculpt Collection. “I’m confident we’ll be seeing more of it and in gorgeous, skin-loving textures and formulas.” 

Kitten Eyeliner

Eldridge predicts that this baby cat liner will dominate makeup looks in the new year. “It’s very youthful, because it’s less heavy and less pulled-back than a heavy cat-eye,” she says.

Danielle Kimiko Vincent, celebrity brow artist and founder of KIMIKO, agrees that this trend will be everywhere. “Rather than very heavy tails, eyeliner will be more narrow, begin in the middle of the eye and be drawn outwards to create a natural lift — think slimmer tails with a subtle flick,” she says. To recreate, Eldridge suggests using a powder in the same color as your liner to give the tip a nice shadow.

Celebratory Lipstick

Last spring, lipstick saw a surge in popularity as many of us removed our face masks in light of loosening COVID restrictions. Should the pandemic lessen in severity, Eldridge predicts that bright, bold lipsticks will come back with even more celebration than before.

That’s what I’m looking toward — really fresh, summery-spring makeup that screams of us being able to get out in the world and just have fun,” she says. She predicts that shades such as bright pink, purple, and orange will have their moment in the new year and recommends the Lancôme L’Absolu Rouge Lipsticks in shades Rêve Toujours, Rose Cocktail, and Paris S’eveille ($32 each, lancome-usa.com) to be on-trend.

Lifted Brows

The brow lamination look is sticking around as lifted brows that open up the eyes are flattering,” declares Kimiko Vincent. “However, this trend will take on a softer form than a lamination or soap brow, which have maximum vertical hairs throughout the brow that lay quite flat and can appear two-dimensional.”

1960s Styles

I feel that because most of our faces have been partly covered with the masks, that putting extra TLC in eye makeup application is where the rise of ’60s makeup trends comes from,” celebrity makeup artist Dominique Lerma previously told InStyle. “It only makes sense that the ’60s would make a comeback being as that there are so many creative ways you can use lashes and liner to express yourself.”

Multi-Functional Color Cosmetics

There’s no reason to have an eyelash-growth serum and a mascara when you can have a two-in-one product that does it all (such as the Talika Lipocils Mascara, $35, amazon.com) — and the beauty industry has taken note.

We’ll see more color formulas across foundation, eye makeup, blush, lips, and even nails to incorporate treatment ingredients as consumers want to treat their skin 24/7,” predicts clean beauty chemist Krupa Koestline.

New Old-School Blush

Blush placement is a topic that’s been front and center on TikTok, and in 2022, Eldridge predicts that it’ll be found in an unexpected spot. “In a lot of vintage portraitures, you see that blush came down a little bit lower than we’re told we should, but it actually looked pretty fresh on the skin,” she says.

Dopamine-Fueled Eyes

Eldridge says that splashes of unexpected, bold colors are going to be everywhere this year. “I’m seeing so much more yellows, purples, pinks, blues, greens — colors which traditionally have are considered quite out-there are becoming a lot more mainstream.”

This goes in hand with Pinterest’s predictions, which indicate that vibrant, feel-good looks are going to be a go-to trend. For newbies who want to step out of their comfort zone, Eldridge suggests applying a tad bit of color to the inner or outer edges of your eyes for a subtle, yet impactful, bang of color. “It’s always looks so nice and fresh,” she adds.

INSTYLE