One Tube of This Mascara with Nearly 300,000 Five-Star Reviews Sells Every 5 Seconds

Anyone with even a remotely passing interest in beauty knows of one fundamental truth: Not all mascaras are created equal. Some clump, some flake, some rub off almost as soon as you put them on. More often than not, formulas aren’t bad, per se — they’re simply serviceable and not anything to write home about. Of course, Thrive Causemetics’s Liquid Lash Extensions Mascara is not that mascara; this formula is something else altogether, and it has nearly 300,000 five-star reviews to prove it. 

Thrive’s high-performance formula promises lashes that won’t flake, clump, or smudge, and just as the name suggests, it gives your lashes the appearance of wearing falsies. Thrive credits this mascara’s performance to its Flake-Free Tubing Technology, a trademarked formula powered by orchid stem cells that encourages longer, healthier-looking lashes the more that you wear it. To apply, you start with the mascara wand at the base of your lashes, slowly grazing over your natural lashes as the brush grabs and defines every single one. The result is an incredible before-and-after (seriously, Google some), and lashes that look like you just had them done.

Buy It! Thrive Causemetics Liquid Lash Extension Mascara, $24; thrivecausemetics.com

With results like this, it’s no wonder that Thrive’s award-winning mascara has so many five-star reviews — there are over 300,000 on Ipsy and Thrive’s website, combined. Shoppers love how dramatic the results are without going overboard and looking fake, and that it solves all the common problems they normally encounter with inferior formulas.

I’ve always had smudging of mascara on my lower lids (the raccoon eye problem) for every mascara,” one five-star reviewer wrote. “The Thrive mascara doesn’t smudge. It makes my lashes look long and thick, too. My new all time favorite mascara!

Hundreds of reviewers also love it because it doesn’t irritate sensitive or watery eyes, a frequent issue (particularly with high-performance mascaras that promise big results, as the fibers are larger and stiffer). 

I have extremely sensitive skin and eyes,” wrote one pleased reviewer. “So I’m careful about using most products. Thrive was recommended to me. This mascara is easy to apply and does what it promises. The wand has a tight seal as you pull it out which stops big globs of mascara from attaching to it. No waste and easier application. So far, so good.

Specifics aside, when you find the perfect mascara formula, sometimes it’s just about expressing your unbridled enthusiasm, like this reviewer who couldn’t help but use an exclamation point (or several) after almost every sentence.

Best mascara of all time!” they wrote. This mascara is a GOAT! I’m obsessed and won’t use anything else. I love the way it comes off! No more streaks and black stains under my eyes!!!! And the volume and length are insane!

If you’re ready for a lash upgrade that could inspire this level of excitement (and maybe even become your one and only), head to Thrive’s website and shop the Liquid Lash Extension mascara now. 

PEOPLE

Greenery

Model: Shiann Collins
Products:

  • Charlotte Tilbury Hollywood Flawless Filter
  • Catrice Goodbye Pores primer
  • Make Up For Ever ULTRA HD foundation & concealer
  • Laura Mercier translucent loose setting powder
  • Anastasia Beverly Hills contour kit
  • MAC Cosmetics blush in Coppertone, highlight in Doublegleam, BlackTrack liquid eyeliner, lip pencil in Boldly Bare & lipstick in Mull It Over
  • Artist Couture Supreme Nudes eyeshadow palette
  • Benefit Precisely My Brow pencil and Gimme Brow setting gel.

(Disclaimer: I do have Shiann’s consent to post the images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)

One Thing Is For Sure: Gigi Hadid Gives Good Eyeliner

There is eyeliner and then there is eyeliner: Gigi Hadid’s recent look falls firmly into the latter camp. Expertly demonstrating how to make a floating graphic eyeliner look really good, the model and her make-up artist, Carolina Gonzalez, swapped its traditional placement on the lash line for the brow bone instead.

Reminiscent of the white eyeliner look Hadid showed off in February 2020 during Paris Fashion Week, the green line sat mid-way between the top of her eyelid and her full, brushed-up brows. Who knew that a single line could so expertly frame her jade green eyes?

The trick to pulling off a look like this? The majority of it is confidence. Hadid is never afraid to experiment with her make-up; her looks have included pops of neon yellow and dramatic blue winged eyeshadow, to name a couple. 

Other than that, you need a steady hand (this line needs to be straight) and an eyeliner that stays put. Charlotte Tilbury’s Eye Colour Magic Liner Duo in Green Lights offers two shades of green in one pencil and glides on, while Estée Lauder’s Double Wear Stay-in-Place Eye Pencil won’t budge for love nor money. Prefer a liquid liner? Look no further than Dior’s Felt Tip Eyeliners, which come in an array of hues from green to pink and the longer, fine tip makes it easy to achieve a ruler-straight line.

VOGUE

7 Ways To Get That Health Guru Glow, According To The ‘Nine Perfect Strangers’ Make-up Artist

If you are currently watching Amazon Prime’s Nine Perfect Strangers, you’ll be familiar with the mystery that is Masha Dmitrichenko. Played by Nicole Kidman, Masha is the enigmatic founder of boutique health and wellness resort, Tranquillum House.

Not much is known about Masha, apart from the fact that she has perfect hair, flawless skin and seems to glow from within. It’s the same for all of the staff working at Tranquillum. In fact, as the series unfolds, and many secrets are uncovered, most of the guests staying at the resort also seem to acquire that knowing wellness glow. Maybe it’s from those smoothies they drink, or from spending all that time outdoors. Or, perhaps, it’s the glow of enlightenment as they unburden themselves of their past traumas. On second thoughts, it’s probably the psilocybin that Masha has been secretly lacing their drinks with.

Though morally dubious, it seems to have done the job; the guests look and feel great. Unfortunately, magic mushrooms are illegal. The good news? You can recreate the Tranquillum glow at home – and without having to resort to Class A drugs. Below, Nine Perfect Strangers’s leading hair and make-up artist, Nikki Gooley, shows how.

Welcome to Artist Spotlight #73 series on my blog.

Less is more

My whole make-up premise is less is more. I always love the way people at day spas and beauty salons have an impeccable glow. I wanted Nicole (Kidman) and the others to look almost soothing, peaceful, healthy, and radiant, while, at the same time, having a no-fuss feel.

A good moisturiser is key

More often than not we used moisturizer or sunscreen mixed with a little foundation just to even the tone. I was mixing foundations like Bobbi Brown Long-Wear Weightless Foundation SPF 15 and Chanel Vitalumiere Aqua Ultra-Light Skin Perfecting Makeup SPF15 with Eminence Bamboo Firming Moisturiser, for a sheer glow.”

Blend in some darker tones

The guests had their healthy make-up moment as their healing started to kick in, so I had their skin tones slightly tanned by mixing a darker foundation with moisturizer or tinted sunscreen. We used MAC Studio Face and Body Radiant Sheer Foundation to give a smooth effect, which we blended in with a touch of golden bronze, either Becca Shimmering Skin Perfector or Nars Laguna, which we subtly buffed across their brow bones, nose, cheeks, and chin, as if they had caught some sun.”

Liven the skin with spray sunscreen

Top it all off with some spray tan or spray sunscreen to give the skin a beautiful sheen. We used Eco By Sonya Face Tan Water and NIVEA Sun Protect & Moisture Suncream Spray.”

Give your cheeks a healthy flush

Give your cheeks a healthy glow with the RMS Beauty Lip2Cheek Tint. Apply this with fingers and buff onto the apples of your cheeks. You can also add it up onto the brow bone and down the bridge of the nose for that sun-kissed look.”

Keep the lips fresh and dewy

Finger the lips with a touch of colour similar to that on the cheeks. We used RMS Beauty Lip2Cheek Tint again. And slap on some balm to give your lips that fresh dewiness. We used one by Mecca Cosmetica in Nude, and Chanel Les Beiges Lip Balm in Deep.”

Set the look

To set the look, tone, and hydrate the skin, use a nice spritz of Eminence Stone Crop Hydrating Mist.

VOGUE

Kim Kardashian Called This Face Oil Her “Fave Product in the World” — and Megan Fox Is Also a Fan

There’s something of a Megan Fox renaissance happening right now, and I’M all for it. After a decade or so spent under-the-radar, these days Fox is frequently spotted out and about with boyfriend Machine Gun Kelly, looking just as effervescent as she did in 2004’s Confessions of a Teenage Drama Queen. And apparently, her secret is a skincare find equally beloved by Kim Kardashian.    

I put Epicuren rose oil on everything. It’s deeply hydrating and the scent is uplifting,” Fox said, according to the brand’s website. Celebrities like Alicia Keys, Amanda Seyfried, Kristen Davis, Alexandra Daddario, Hailey Bieber, and Jessica Simpson also pledge allegiance to the Epicuren, and in 2017, Kardashian gave it the ultimate compliment. “My two fave products in the world!” the mogul wrote of Epicuren Discovery’s Bulgarian Rose Otto and Kukui Coconut After Bath Moisturizer

Kardashian followed those with a recommendation for the $345 Guerlain Orchidee Imperiale Anti-Aging Cream, which makes the $52 face oil a comparative bargain (everything is relative). One thing seemingly less subjective is the phenomenal results the Rose Otto oil provides, both for famous faces and regular shoppers. 

Shop now: $52; amazon.com

I love this product. I have VERY sensitive and reactive skin and this is soothing and calming,” writes one person. “It was recommended to me by an esthetician who has rosacea and uses it. For me, it’s been a godsend. I’ve been using this for about a year and a half, and my skin looks and feels great.” 

Others with dry and reactive skin say it’s the only product that’s been able to help, leaving skin soft and smooth on contact; similarly, those with acne-prone skin write that it’s the only oil they’ve found that works on fine lines without causing breakouts. Still more report the rich, fast-absorbing oil evens out their skin tone, garnering it praise like “miraculous product” and “absolute necessity.” 

As you can probably tell from the name, rose is the oil’s focal point, but a bevvy of boosters join it in the formula: Apricot kernel oil, avocado oil, meadowfoam seed oil, grapeseed oil, jojoba seed oil, two types of rose oil, jasmine oil, and sandalwood oil get in the mix, as does Damask rose flower extract. Women in their 40s call rose oil alone a “facelift in a bottle,” since it’s rich in moisturizing essential fatty acids, antioxidants, and vitamin A, which retinol’s derived from. 

Jojoba oil is just as revered by dermatologists and skincare lovers, since the velvety oil guarantees instantaneous softening and pore-unclogging results. Pair that with avocado oil, which is packed with omega-3 fatty acids and vitamins A, D, and E, and grapeseed oil, which is anti-microbial, anti-inflammatory, and antioxidant-loaded, and you have quite the product.     

But looking at how Fox glows even in paparazzi photos, and you could probably guess her skincare doesn’t slack off. Intrigued? Try the Bulgarian Rose Otto oil for yourself, and scroll on for other celebs’ favorites from the brand.   

Alicia Keys and Alexandra Daddario’s favorite sunscreen:

Shop now: $43; amazon.com

Kim Kardashian and Hailey Bieber’s favorite lotion: 

Shop now: $40; amazon.com

Amanda Seyfried’s favorite moisturizer:

Shop now: $53; amazon.com

Jessica Simpson’s favorite cleanser:

Shop now: $74; amazon.com

INSTYLE

How to Properly Clean and Dry Your Makeup Brushes

Cleaning your makeup brushes isn’t the most enjoyable thing to do, but it is rather important. Over time, the bristles can become a breeding ground for bacteria that could lead to breakouts.

That’s why it’s crucial to clean the tools at least two times a month — but those who use their brushes more than the average person may need to squeeze in even more washes. And it’s also good to note that if the fibers feel stiff, you’re overdue for a scrubbing.

Stop pushing the task to the bottom of your to do list, and get squeaky clean brushes by following the guide below.

How Often Should You Wash Your Makeup Brushes?

The amount you should wash your brushes can totally depend on the frequency at which you use them. Founder and CEO of ANISA BeautyAnisa Telwar Kaicker suggests giving your brushes a deep cleaning bi-weekly or once a month, depending on how often you use your brushes.

For a deep clean, use a makeup brush cleanser, like the Anisa The Wash cleanser ($12; anisa.com) or grab a gentle cleanser that won’t disrupt the fibers of your brush, whether they’re made from synthetic or natural materials. Many beauty bloggers swear by classic anti-bacterial dish liquid.

While you don’t need to deep clean your brushes every week, Kaicker does recommend a quick, “dry clean” using a product that doesn’t require water, like the Sephora Collection Daily Brush Cleaner ($15; sephora.com). “It gets rid of surface oil and dirt for everyday use with no downtime,” she tells us.

How To Wash Your Makeup Brushes

We all dread the process of actually washing our brushes, which is why most of us put off doing it anyways. But avoiding deep brush cleanings will just create more problems for you (like breakouts and stiff brushes). So here is an efficient brush cleaning process that’s as easy as 1-2-3. Follow these steps for a streamlined, hassle free, and quick washing process.

1. Wet Your Makeup Brushes

Saturate each bristle with lukewarm water. It doesn’t matter if the brush is made of synthetic or natural fibers, be sure to concentrate the running water on the tips as to avoid contact with the glue that holds the bristles in place. Over time, the constant contact can weaken the adhesive and result in unwanted shedding.

2. Swirl Your Wet Makeup Brushes

Either on a clean towel or a silicone cleaning pad ($15; anisa.com), swoosh the wet brush in a circular motion into a cleanser of your choice. All you have to do is rinse the brush and repeat until the water runs clear. If you have gunks of product build-up, you’ll want to reach for a solution made specifically to remove makeup. Cinema Secrets makes a time-saving Makeup Brush Cleaner ($24; sephora.com) that doesn’t require rinsing. 

3. Dry Your Makeup Brushes

You can also use a silicone cleaning pad after rinsing the brush to remove excess water. After removing excess water, gently reshape the brushes. Then, instead of letting brushes dry standing up or laying flat, hang them upside down for at least four hours. Gravity will help all of the moisture to properly evaporate, and preserve the shape of the bristles. The Dry’N Shape Tower by Sigma Beauty ($59; amazon.com) can dry and shape 48 of your eye brushes at once.

INSTYLE

The 5 Secrets To “No Make-Up” Make-Up, According To Lisa Eldridge

There are beauty wonderlands and then there is celebrity make-up artist Lisa Eldridge’s House of Eldridge, a pop-up in London’s Covent Garden, which takes the definition to new heights. With a lipstick lounge, bedecked in rich velvet fabrics (and a lip-shaped sofa – one for the Pinterest interiors board); a selection of her personal collection of vintage make-up, including thousand-year-old compacts and blushers from the 1920s; all of her eponymous make-up line available to try (along with expert colour matching); her beautiful jewellery collection; and soon, professional talks on all manner of subjects – there is something for everyone in the beauty dream world she has created.

It’s something a bit different from a normal beauty stand in a department store,” she tells Vogue over Zoom. “It’s not merchandised, just an insight into my world. There are over a thousand pieces from my vintage make-up collection, some of which I am selling, and areas with different themes. Plus there is a replica of my studio in the back – it’s exactly like people may have seen on Instagram where I used to film my YouTube videos.

One of Eldridge’s calling cards is effortless, fresh make-up that is so imperceptible, no one would ever know her clients are wearing it. She works with everyone from Dua Lipa and Alexa Chung, to Winnie Harlow and Rosie Huntington-Whiteley on their luminous complexions, and is equally glowy-skinned herself. So what are her tips on how we can emulate the look at home?

1. Prep is important

One of her top tips is to start with your skincare routine. “Making sure that your skin is well hydrated and moisturized is important,” she says. “Without that, you can’t get the products to behave the way you want them to.”

2. Work with your real skin

For a no make-up make-up effect, Eldridge advises applying your foundation only in the areas it’s needed – generally in the centre of the face. “For me, it’s around my nose, mouth and chin area and a little bit on the forehead,” she says, name-checking her new Foundation as a great product to try. “It’s not a tinted moisturizer or a full coverage formula, but something in the middle that you can sheer out if you want to. It self sets, so you don’t need to powder on top of it. I really like it because it doesn’t feel like you’ve got any make-up on, but it’s still got good coverage.” She applies with her fingers or a flat brush.

3. Don’t be afraid to mix formulas up

If you’re struggling to achieve the right (lightweight) consistency in your base product, Eldridge suggests adding some moisturizer into it. This trick also helps reduce that cakey finish when certain foundations cling to dry or flaky skin.

4. Highlight

A new wave of highlighters nourish the skin while imparting the ultimate dewy sheen for a look that says “healthy”, rather than overdone. “I always use a highlighter on the high points of the cheeks – a subtle one, that doesn’t have any glitter in it – and I apply it on the nose, in the corners of eyes, and on top of the lip to create a dewy look.

5. Create an outdoorsy flush

A make-up artist essential, cream blush is the best route to go down for a natural flush. Eldridge swears by her own Enlivening Blush – in the shade Pink Soap – which she applies with fingers, building up thin layers to create the right texture and finish.

VOGUE

A Bronze Moment

🧡 Model: Yours truly, @ks.am 
Products:
– Charlotte Tilbury Hollywood Flawless Filter
– Catrice Goodbye Pores primer
– Make Up For Ever ULTRA HD foundation & concealer
– Laura Mercier translucent loose setting powder
– Anastasia Beverly Hills contour kit
– MAC Cosmetics blush in Coppertone, highlight in Doublegleam, BlackTrack liquid eyeliner, lip pencil in Oak & lipstick in Whirl
– Natasha Denona Bronze Eyeshadow Palette
– Benefit Precisely My Brow pencil and Gimme Brow setting gel.

🧡 Follow me on TikTok at ks.am14

7 Expert Tips on How to Apply Makeup on Dry Skin and Avoid Flakes

Few things can wreak havoc on your makeup look like dry skin. During the winter, achieving that smooth and even complexion can be difficult, especially if you’re someone with dry skin that’s also peeling or flaking.

No matter how much you moisturize, it can seem like your makeup clings onto and emphasizes the dry patches on your complexion. So if you’ve tried to douse your face in the most moisturizing products countless times, but you still feel like getting a smooth and even makeup application is not possible during the colder months, then I’ve got you covered.

1. It’s All About The Prep

When it comes to how makeup sits on your face, it’s all about what’s underneath. “There are levels to perfecting any makeup application,” says professional makeup artist Dominique Lerma. “If you’re someone who suffers from those dry areas during the harsh winter months, your first call to order should be solidifying a skincare routine that sets you up for successful makeup application.” 

If you aren’t already, start incorporating serums, moisturizers, and face mists into your routine with hydrating ingredients, like hyaluronic acid or glycerin. “I like to use serums and dry oils to the skin before moisturizers to help revitalize the skin and prepare it for makeup application“, says celebrity makeup artist Billie Gene. “I also tend to spray the face with a refreshing mist before moisturizer to add moisture and soften the skin for a better absorption.” 

2. Exfoliate!

On top of adding moisturizing skincare products into your routine, exfoliating is one of the best ways to get rid of flaking skin. It also helps improve product absorption that might not be happening because flakes and dead surface skin cells are blocking penetration. 

People often think that they shouldn’t exfoliate if their skin is dry, but on the contrary, choosing gentle exfoliators will aid in preparing your skin to follow up with your skincare regimen and then applying your makeup,” says Lerma.

The key to exfoliating dry skin is to use a gentle chemical exfoliant instead of harsh physical exfoliants, like scrubs. One Lerma recommends trying is the Youth to the People Mandelic Acid + Superfood Unity Exfoliant ($38, sephora.com) is a liquid exfoliant that combines three gentle acids and superfood exfoliants to smooth skin texture and even skin tone.

3. Skip the Foundation.

Instead of layering up on a full-coverage foundation in hopes of covering any dry patches, go with a lighter formula like a tinted moisturizer, BB cream, or CC cream, says Lerma. This can prevent makeup clinging to dry flakes and a cakey finish.

For those severely dry patches, try spot correcting those areas with concealer for more coverage. “You can cover dry patches with a hydrating concealer after the skin is prepped with proper skincare,” says Gene. “Be sure to spot treat and don’t rub the concealer on.” This brings us to our next point.

4. Pat, Don’t Rub.

Gene says the technique you use to apply makeup can either help or worsen dry patches as well. “When applying foundation dry or peeling skin, be sure to apply it in one direction when using a brush or with a pressing technique with a makeup sponge,” he says. “You don’t want to rub the brush around the face (in different directions) too much because that can cause friction to the skin, which can result in the skin peeling even more.

5. Be Strategic When Using Powders.

Despite what you may think, you don’t have to completely skip powder formulas if you have a dry skin type. Whether you’re someone who has combination-to-dry skin or someone who likes a matte finish, you can use a powder, but you have to be strategic about placement.

Be sure to apply the powder only where you need the additional coverage or setting,” advises Gene.

Also, make sure you choose a finely milled powder and one that isn’t full-coverage, which Lerma says can make the skin look drier. The Laura Mercier Translucent Loose Setting Powder ($39, sephora.com) is a great option.

6. Avoid “Glowing” Formulas.

According to Cassandra Garcia, a professional global makeup artist, always look for hydrating makeup products, but be careful about formulas that say they promote a glow. 

Something to be aware of a glowy formula is make sure there isn’t texture with glow particles,” she says. For example, make sure the promised glow isn’t due to shimmer or glitter in formulas because that can add more texture to flaking or peeling skin. Instead, look for formulas that keep it simple and boost hydration to offer that natural-looking glow. “If you want, choose to add glow or shimmer in other places with a highlighting powder or cream so that no texture is added,” she says.

7. Face Mist Is Key.

The biggest tip to making your makeup last and avoiding any dry patches or flakes appearing throughout the day is keeping a face mist handy at all times. “The best tip to keep your makeup smooth throughout the day during the winter is using a refreshing mist to help set the makeup,” says Gene. “A spray can be used continuously throughout the day without interrupting makeup and keeping your look smooth.”

INSTYLE

ROSE INC – Effortless Beauty

Rose Inc is a vanguard brand founded by Rosie Huntington-Whiteley. It unites efficacy and ethics in formulas charged by proprietary bioengineered botanicals and safe synthetic ingredients.

Welcome to Artist Spotlight #72 series on my blog.

ROSIE HUNTINGTON-WHITELEY

Model-turned-founder and Chief Creative Officer Rosie Huntington-Whiteley refines her professional experience as a model and editor into a sharp, smart aesthetic that anticipates and executes what the modern individual wants in terms of cosmetics, formula and performance.

Her experience working daily with beauty professionals in makeup, skin and hair makes her an insightful and creative collaborator who prioritizes innovative clean ingredients, sustainable solutions and high-performance, non-comedogenic formulations.

BRAND VALUES

A brand founded on effortlessness and visible effectiveness. A brand that delivers clean formulas and clinically proven results. One that values the sensual and is committed to sustainability.

EFFECTIVE AND EFFORTLESS

Rose Inc takes a dual approach to beauty, delivering visible results while nourishing the skin. Each timeless product serves a distinct purpose — and often, many purposes — so navigating the options is simple.

Enriched with at least five skincare ingredients, each formula challenges clean stereotypes with saturated color, seamless formulas and visible luminosity. Delivering multiple benefits in one product, they free up space on shelves and in landfills while freeing up time with effortless, intuitive application.

CLEAN AND CLINICALLY PROVEN

Our strict guidelines minimize the impact across our supply chain, packaging and formulas, which undergo rigorous testing and demonstrate clinical results.

SENSUAL AND SUSTAINABLE

An indulgent experience and pore-friendly products have always seemed mutually exclusive. Rose Inc refuses to sacrifice one for the other. Each non-comedogenic formula is developed with an indulgent texture and luxury feel. But while we value form as well as function, when it comes to packaging our commitment is to sustainability.

SHOP FACE

SHOP LIPS

SHOP EYES

SHOP SKINCARE

ROSEINC.COM

ROSE INC ON INSTAGRAM