Lisa Eldridge Has The Best Tip To Keep Your Lipstick From Smudging Under Your Face Mask And More…

When celebs like Dua Lipa, Alexa Chung, and Kate Winslet want makeup looks that will standout on the red carpet, they all turn to renowned makeup artist Lisa Eldridge.

Welcome to Artist Spotlight #40 series on my blog.

But Eldridge’s influence doesn’t stop at her impressive client list. For over 20 years, she’s been the mastermind behind the makeup in the fashion campaigns of  brands like Gucci and Prada, wrote a best-selling book, and was one of the fist professional makeup artists to embrace YouTube, with a number of her tutorials going viral.

In-between applying makeup, Eldridge has worked with a number of top beauty brands on product development, including Chanel and Shiseido, to name a few. Currently, she’s the global creative director of Lancôme. (You can thank her for the game-changing bendable Grandiôse Liquid Eyeliner.)

After years of crafting hero products for other brands, Eldridge launched her namesake makeup line in 2018 with a single product: lipstick.

The velvet-inspired matte formulas quickly became cult-favorites, and Eldridge has recently launched nourishing, but high-pigment lip glosses, which sold out also immediately.

Here, Eldridge shares the inspiration behind her own lip products, her tips for preventing your lipstick from smudging under a face mask, and more.

At what point in your career did you know you wanted to start your own brand? 

I spent a long time working with labs and cosmetic scientists while consulting and developing for them. I really enjoyed doing it and all of the companies I was working with were very complimentary about how good I was with the scientists and putting everything all together. I had it in the back of my mind that I wanted to do it. However, I’m not a big planner and things usually happen organically for me, which is what happened with my lipsticks as well.

How did your experiences as a makeup artist shape your own brand? 

I think I’m well-placed as someone who does tutorials, but also does makeup every day on different faces and skin tones. My experience of handling makeup and seeing makeup in motion gives me a double side.

Why did you decide to launch with lipsticks? 

The funny thing about cosmetic science is that products can often take years to develop. While I have other things coming, some of which I’ve been working on for such a long time, the lipsticks just happened to be ready first. I had the idea to make this velvety lipstick, and we tried once before and it didn’t work. We finally found a way to get the lipsticks out of the mold and still look like velvet. It was a challenge, and I had to put a lot of quality control in place, with people checking every single bullet. I was 100% satisfied, so I was happy with launching it. Since it’s only me, I’m not under pressure to launch on a certain date or month, whether the product is ready or not, which is quite a luxury.

You recently came out with lip glosses. What was the inspiration behind this launch? 

While my matte lipstick formula isn’t drying, I wanted to do something that was more moisturizing. I had the idea of creating a product that feels like a lip treatment, but still offers a lot of color. We tried different formulas and we were happy with this one, along with the colors. Sometimes things come quite quickly, and other times things will take years. And by quickly, I mean within 18 months.

This year has been weird for wearing lipstick, among many other things. Where do you see lipstick trends going in the time of COVID-19? 

I planned to do lips again so I was a bit concerned about the face masks. But, lipstick has been just as popular as ever. There’s always that lipstick effect, which is a historically proven thing, where people like to cheer themselves up with a bold lip color. I thought people would stick to more natural colors, but my red shades have been super popular this year. Velvet Dragon, which is a new red shade, has just flown. A lot of people send me photos and videos showing me the lipstick they’re wearing under their masks. A lot of doctors and nurses wear my lipsticks. They show me they’re wearing a really bright red lipstick under all of their PPE. I think it’s like a secret thing that’s quite cheerful and brings a lot of joy.

What are your tips for preventing lipstick from getting on your face mask? 

Stick to thin layers. When you put thin layers on, the lipstick will bond in synergy with the skin. Sometimes if you put a lot on from the bullet, there’s a certain amount that’s sitting on top of the skin. I always say to start with a thin layer — maybe with a lip brush — so that it almost settles in the creases on the lip. Then, put another thin layer on top and tap it in with your finger or blot it with a tissue. You’ll still feel the creaminess on the surface, but you won’t have any excess product available to come off.

What is a common mistake people make when applying lipstick? 

The shape you make — especially with strong colors — is important unless you have completely balanced lips. For example, I have downturned lips, like a lot of people do, and if you follow your lips all the way down to the corners of the mouth, it tends to make you look miserable and sad. My tip is to roughly following your natural lips when you fill them in and just stand back and look into the mirror. Take a lip pencil and add a little bit of bulk or use a Q-tip to take a bit off one side, as needed. You’ll look like a different person. It’s a really subtle tweak, but you need to look at your lip shape and see what suits you.

Shop Lisa Eldridge’s Lip Products:

True Velvet Lip Colour in Velvet Ribbon

Inspired by a classic bow, this true neutral/blue red is highly pigmented with a matte finish that has a slight sheen to it. To sum it up: it’s a bold shine-free lipstick that won’t dry out your lips.

To shop: $35; lisaeldridge.com.

Velvet Myth Fantasy Florals Lip Kit

A rich berry is a gorgeous alternative to a red lip. This kit includes the True Velvet Lipstick, along with the coordinating Enhance and Define Beauty Liner, a creamy gel lip pencil, and Gloss Embrace Lip Gloss, a non-sticky formula that offers impressive color payoff while simultaneously nourishing the lips. The trio comes in a velvet floral pouch created by multimedia artist Jon Jacobson. It’s a great gift for the lipstick lover in your life, or you know, yourself.

To shop: $84; lisaeldridge.com.

Gloss Embrace Lip Gloss in Blush

This multitasking formula offers leaves lips smooth and soft, thanks to a blend of nourishing ingredients, while offering high-pigment color. Blush, along with the other five shades are currently sold out, but you can subscribe to Eldridge’s mailing list for restock alerts

To shop: $24; lisaeldridge.com.

The Blue Velvet Collection

What’s better than treating yourself to a single lipstick? Three new colors. This set comes with three blue-based shades of Eldridge’s True Velvet Lip Colour. There are also options available with warm undertones as well as bold and neutral.

To shop: $104; lisaeldridge.com.

INSTYLE article

Butterflies

Model: Teanna Luck

Products:

(Disclaimer: I do have Teanna’s consent to post the images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)

3 Pretty Spring Beauty Trends From Bobbi Brown’s New Global Artistic Director

Welcome to Artist Spotlight #39 series on my blog.

There are few makeup bags that haven’t, at some point, been graced by a Bobbi Brown product. A brand that puts making women feel (as well as look) good at its core, 16th of January marked the 30th anniversary of its inception. To celebrate such a lengthy time in the beauty industry, the brand has, excitingly, appointed makeup artist Hannah Murray as global artistic director.

“Bobbi Brown is a brand I’ve loved since I started as a makeup artist,” Murray tells Vogue over the phone. “It’s such a well-loved global brand, and we have very similar philosophies regarding embracing natural beauty and individuality, as well as empowering women. These are things I’ve been championing for a while so it feels like a very natural fit.” Take a peek at Murray’s Instagram page, and you’ll see image after image of luminous skin, playful details around the eyes and bold brows on models and celebrities alike. Her makeup is real, fresh, and a far cry from the heavy contouring and airbrushed skin that have become popular in the last few years.

All of which makes her an excellent fit at a brand known for its feature-enhancing (rather than covering) products, where she will be overseeing everything from the fashion shows Bobbi Brown sponsors and campaigns, to education and product development. She has had experience with the latter before, having worked on the (rather brilliant) Topshop beauty line when it launched in 2011.

“I’m essentially going to be the visual voice of the brand, and I think with everything that’s been happening in the world, it’s a really pivotal moment to see things with fresh eyes and build on Bobbi Brown’s heritage,” she says. “I’ve lived in New York for the last 10 years, and before that in London, and I very much understand both the American aesthetic and the European sensibility and aesthetic too – it will be interesting to see that merge, something I think will give the brand a freshness, too.” When it comes to new products, we can expect some “innovation, excitement and fun”.

Though she isn’t, like many of us, forced to sit on Zoom all day, Murray is keenly aware of the “giving, giving, giving” that is endless, exhausting meetings, and believes in the power of beauty – whether that’s pampering your skin or applying some mascara – to uplift a mood. “There’s something ritualistic about [skincare and makeup]. Just like fresh air and eating well, having five to 10 minutes to yourself to cleanse, put a mask on, massage your skin is so healing. I have a three-year-old boy, so grabbing those moments is grounding. We all need to take care of ourselves and have a bit of me time.”

As for the beauty trends she expects to be big this year? Here she shares three of her key predictions.

Spa skin

“Instead of applying 10 products just to walk out of the door [like we used to], it’s now about feeding your skin and making it feel fresh and juicy and plump and alive. That’s a feeling thing, as well as being about how you look, and it’s using texture rather than product. You can layer on balms – I often dab Bobbi Brown’s gorgeous Lip Balm on cheekbones as it really makes skin look alive, like spa-fresh skin.”

“I’m hoping we’ve moved on from baking and cut creases – I want to see skin, feel it, and let it breathe. Another of my favourite products is the Bobbi Brown Extra Illuminating Moisture Balm, which is a lightweight moisturiser that imparts a subtle pearlescent finish for a “flawless, hyper-real skin effect”.

Outdoor glow

“I think everyone now wants to look healthy, like they’ve been outdoors and not stuck indoors for three months! I’m thinking the beauty of a real flushed cheek and freckles.” Try the brand’s Pot Rouge, a buttery-soft cream blush which melts into skin seamlessly for a natural finish.

’90s minimalism

“Take cues from the ’90s and apply eyeliner to your waterline to tight-line around the eye. It gives a bit of definition but it’s not laboured over. Makeup should do the work for you, you want to wear products that are smart, easy to use and that work well for you.”

VOGUE article

Flower Bomb

Model: Katie Noskova
Photographer: Anna Okhrimenko
Magazine Publication: Fienfh

Products:

(Disclaimer: I do have Katie’s and Anna’s consent to post the images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)

The Watercolour Makeup Trend Will Transform Your Winter Look

Looking at the makeup on the models walking the autumn/winter runways, you could have been forgiven for thinking that you were seeing a show from the wrong season. Pops of blue, flashes of orange and pink, dustings of yellow, green and lilac… the painterly palettes chosen by makeup artists backstage at shows such as Dries Van Noten, Gucci, Maison Margiela and Missoni were decidedly springlike. And so, too, was their application, which was as important as the spectrum of colour itself. Sheer watercolour washes gave the look a very accessible appeal.

Missoni autumn/winter 2020. 

“Transparency automatically makes colour more beautifying on the face,” explains Terry Barber, director of makeup artistry for MAC Cosmetics. “It takes away the fear of looking garish or retro, and it’s those fresh, plump washes of colour that allow you to be more playful.” Be it a halo around the eye, a new or unusual experimentation in lip colour, or a gentle tonal clash on both eyes and lips, using products in this way gives an end result that is much softer – and this is, according to Barber, the easiest and most flattering in-road to exploring technicolour choices. “Veils of colour that bring out the features rather than enclose them are the unsung heroes of makeup,” he says.

So what to make of this more romantic approach? “It’s a good time to break the seasonal rules and not resort to the classic earthiness of autumnal beauty,” says Barber. “Instead celebrate the colours of optimism and freshness. Can we say spring/summer is the new autumn/winter?” It’s a resounding yes.

Clinique Chubby Stick Shadow Tint in Big Blue

£18.50; available at LookFantastic

Glossier Lidstar in Lily

£15; available at Glossier

MAC Cosmetics Powder Kiss Liquid Lipcolour in Crossfade

£19; available at LookFantastic

Byredo Colour Stick in Ultramagnetic

£26; available at Selfridges

Chanel Rouge Coco Flash Lipstick in Freeze

£32; available at Selfridges

Dolce & Gabbana Solar Glow Universal Illuminating Drops

£38; available at Harrods

Charlotte Tilbury Cheek to Chic blush in Ecstasy

£30; available at Feel Unique

Lancôme Hypnôse Eyeshadow Palette in Bleu Hypnôtique

£42.50; available at LookFantastic

Dior Backstage Glow Face Palette in Rose Gold

£36; available at Selfridges

MAC Cosmetics Powder Kiss Soft Matte Eyeshadow in Ripened

£17.50; available at LookFantastic

VOGUE article

Where There’s Smoke – There’s Fire

Model: Kaleigh Elizabeth Park

Products:

(Disclaimer: I do have Kaleigh’s consent to post her images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)

If You Have Dry Skin, You Need to Try This Influencer-Approved Cream Blush

It’s infused with rosehip and jojoba oils for maximum hydration.

If dry skin has ever kept you from wearing makeup, skincare CEO Charlotte Parler promises you’ll meet your match with the Kosas Color & Light Cream Palette. 

“It’s probably my favorite cosmetic product right now,” said Parler, the founder of Dieux Skin, in a recent viral TikTok. “If you have dry skin, this highlighter and cream blush duo is going to make you look dewy.”

Kosas clearly had dry skin in mind when creating this palette, which is formulated with apricot kernel, rosehip, and jojoba seed oils to soothe and brighten skin. The blend of oils also makes for an incredibly blendable product, and the infused pigments are buildable and offer major staying power. To seal the deal, the blush and highlighter are cruelty-free and boast a shelf life of a whopping 18 months. 

The Color & Light palette is available in four complementary color combinations, all of which are also sold in a high-intensity variation containing double the pigment. And these shades have range — shoppers can choose from the peach and cream Velvet Melon, the cool pinks of 8th Muse, the burnt orange and mauve in Helios, and the vibrant bronze hues of the Tropic Equinox duo

Buy on their website $44

More than 300 shoppers have supported Parler’s claims about this palette in the form of a five-star review on Kosas’ website. “During the winter when my skin is naturally drier, this allows me to keep my skin hydrated while having a dewy looking glow,” one customer wrote. “It’s exactly what I was looking for!”

“I love the glow this gives on my dry skin,” said another. “I find myself grabbing it almost daily.”

The Kosas Color & Light Cream Palette can be yours for $34, which isn’t so bad when you consider that it contains two high-quality formulations in a single pan. Plus, if you sign up for the brand’s mailing list, you’ll receive 10% off your first order. No matter your skin tone or texture, it’s a foolproof path to a hydrated flush during the driest season of the year.

INSTYLE article

Foxy

Model: Patricia Stables

Products:

(Disclaimer: I do have Patricia’s consent to post her images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)

Lavendaze

Model: Shantel Saitz

Products:

(Disclaimer: I do have Shantel’s consent to post her images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)

Red Hot

Model: Charlotte Turvey

Products:

(Disclaimer: I do have Charlotte’s consent to post her images on designated websites including Facebook, Instagram, WordPress, and use in my digital portfolio.)