The 6 Biggest Winter Makeup Trends, According To Celebrity Makeup Artists

Let’s face it: You probably haven’t been wearing much makeup this year. It’s been months of staying home, wearing loungey clothes, and covering half of your face with 2020’s hottest accessory, the fabric face mask. For these reasons, you may not have had an excuse to beat your face the way you normally do. But with the holidays upon us — arguably the most glamorous time of the year — it’s the perfect time for you to get back into the swing of your makeup-wearing ways, so you’ll need to be ready with all of the winter 2020 makeup trends to complete your looks. Holiday parties won’t look the same this year, which means the glam won’t be the same either. Whether your gatherings are of the in-person-socially-distanced variety or are completely virtual (and you’re wearing pajama bottoms under your dressy top), you can use these fun winter makeup trends to create makeup looks that make you feel like things are slightly normal. Of course, if you’re headed to a party in person, hopefully masks are required — which means you have the opportunity to put all the focus on your eyes. And if you’re celebrating from behind your webcam, then you can do a full face using some of this season’s trends. Ahead, some of the most in-demand celebrity makeup artists on what they think the biggest winter makeup trends will look like, from dramatic eyeshadow to glossy skin.

Welcome to Artist Spotlight #29 series on my blog.

  1. The Ultimate Cat Eye

Daniel Chinchilla, the celebrity makeup artist behind some of Ariana Grande’s most iconic red carpet cat eyes, says the classic look will be back in a big way this winter. “Cat eyes are an easy and sexy way to play up your eyes and feel done up,” he says. “What I love is that you can go as natural or dramatic as you want.” You can even add a glitter liner on top of your traditional black, or go with a bolder color for something more fun. To get the perfect shape, he recommends starting from the end of the eye and pointing it towards the top of the ears. Then gliding liner inward. If you’re using a pen liner, whether it’s felt or brush tip, the more you press down, the thicker your line is, so you’re able to maintain full control. 

2. Drama in the Eyes

Another holiday season classic, revamped. “As we get closer to holiday, the coming trend is going to be full-on glamour,” says Tanno. “[You don’t have to] just pick one feature to focus on — you can go for both [dramatic] eyeshadow and matte lips.” She says that Lady Gaga loves a monochromatic look from lash to brow, which you can achieve by washing an eyeshadow all over the lid and up the crease and using colors in the same family to add slight definition. “With any matte lip product it is key to make sure to prep your lips first,” she says. Matte finishes show more texture on your lips, so start by exfoliating your lips with a scrub like Lush’s Mint Julips. Next, apply a bit of any lip balm — the Summer Fridays Lip Butter Balm is ultra-hydrating — and blot. Fill in your lips with a matte lip crayon like Haus Labs’ Le Monster Matte, and add a bit of concealer around the mouth to have a really sharp, standout pout. 

3. Fluffy Brows

First came the over-tweezed brows, then the Instagram-favorite blocky brow, and now, fluffy, natural-looking brows are on trend. “I like this trend because by brushing the brows up and making the hairs straight,” says celebrity makeup artist, Patrick Ta, whose signature stamp is a full, fluffy brow. “It changes the face shape and creates a more angled look and lifts the face.” Chinchilla also thinks this trend will be huge this season, especially since face masks will continue to be worn well into the winter. “Brows are such a focal point on the face so I love making sure they make a statement,” he says. Try out a product that tints and volumizes your brow hairs without making them appear drawn on or overly done, like the Patrick Ta Beauty Major Brow Shaping Wax or Glossier Boy Brow. Use a brow pen like Urban Decay’s Brow Blade to fill in any sparse areas. 

4. That Glow

“Winter usually leans a little more matte when it comes to skin and makeup, but changing it up and giving the skin a glow is going to be huge this season,” says Ta. Sarah Tanno, celebrity makeup artist and Global Artistry Director for Haus Laboratories, is also sure that this will be a trend this winter. To get the look, she recommends “sweeping blush and bronzer above the cheekbones from the temple to the nose and draping a highlighter across the top to find your best light.” Topping your color product with a glossy highlighter can really add dimension and depth to your look. Finalizing the look with an ultra-glossy lip can really complete it, giving your whole face a dewy, glowy finish. For highlighter, check out Patrick Ta Beauty’s Face Gloss or the Nudestix Nudies Glow in Hey, Honey. Tanno loves using the Haus Labs Head Rush Blush Duo in Bouquet & Ribbon. For lip gloss, Dose of Colors has a wide array of flat and glitter glosses with high-shine finishes, or you can use the Marc Jacobs Beauty Re(cover) Hydrating Coconut Lip Oil as a clear topper over your lipstick.

5. Get Graphic 

You’ve probably seen graphic eyeliner looks all over Instagram so it should come as a surprise to you that both Chinchilla and Ta are predicting that the trend will be huge this winter. “It’s a great way to play with a little color without having to master the art or eyeshadow blending,” says Chinchilla. “Best of all, there are no rules!” Ta adds, “I love the fact that you can play and change the eye shape. I think it’s a fun trend that you can wear year round, it’s playful and fun, and it’s a way to play with color without having too much color on the eye.” Chinchilla recommends taking a tiny detail brush to a product like the KVD Vegan Beauty Super Pomade because they’re “super easy to use and are completely waterproof.” If you need a little more control and prefer a pencil format, the Colourpop Creme Gel Liners are hyperpigmented and easy to manipulate on the eye. Mix and match different colors and play with shapes or negative space until you achieve your desired effect. 

6. Living in Liner 

Another eyeliner trend for the season is what Tanno is calling “lived-in liner,” citing it as one of Lady Gaga’s current favorite makeup styles. Lived-in liner is a smudged, smoked-out look that you can achieve with just one easy product: a malleable eyeliner pencil. Look for a soft pencil like the Haus Labs Eye-dentify Gel Pencil or the Marc Jacobs Beauty Gel Eye Crayon Eyeliner that gives you a little play time. Line your eyes with the pencil and use a smudging brush like Makeup by Mario’s E 5 Makeup Brush to create your desired shape. Pencils like the ones from Haus Labs and Marc Jacobs dry down so that you don’t have to worry about them budging all night long. 

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8 Makeup Artists on How to Make Their Favourite Products Multi-Purpose

Welcome to Artist Spotlight #12 series on my blog.

Daniel Martin

Makeup artist Daniel Martin is a fan of using liquid lipstick not only for the lips, but also as a cheek stain. His favorite product for this hack? Honest Beauty’s Liquid Lipstick in Goddess.

“I love using this liquid lipstick on the face, as well as lips, to add a hint of a continuous flush on the apples of the cheek to bronzed skin,” he shares. “Jessica Alba taught me this trick!”

Kate Lee

Makeup expert Kate Lee swears by using facial oil as a moisturizer, hair treatment, and body scent. Her go-to is Chanel’s Huile de Jasmin Revitalizing Facial Oil.

“During this time of uncertainty, my focus is mainly on the wellness of mind and spirit,” says Lee. “I find that I am more nurturing and minimal in my daily routine and I am taking a break from makeup. I have found that now, more than ever, my olfactory senses really influence my mood. I use Chanel Huile de Jasmin on my face and décolletage daily and using what’s left on my hands, I run it through my hair.”

“The hair holds scent very well and to be gently followed by the scent of Jasmin feels very nurturing,” she continues. “In place of wearing perfume, I’ve been mixing a few drops of Huile de Jasmin into my favorite clean, fragrance-free body lotion by Nécessaire.”

Nikki DeRoest

obbi Brown artist-in-residence Nikki DeRoest likes to apply contour stick to not only add dimesion to cheekbones, but also to the eyes, forehead, and jawline. Her weapon of choice is Westman Atelier’s Face Trace Contour Stick.

“I like to use this stick first in the obvious spot, where it’s intended for use: in the hollows of my cheeks,” she shares. “I start at my ear and swipe inwards, stopping halfway on my cheek. This product is so easy to use and can easily be blended out with fingers or any type of semi-firm brush. While I’m at it, and quickly multi-tasking with my makeup, I also love to swipe a bit just above the crease of my eye on my outer brow bone, on the hollow of my temples and the other edges of my forehead, and of course, along my jawline and under my chin. It glides so easily, and just by using that one product, I feel like I am able to give my skin such great, yet subtle, dimension.”

Emily Cheng

As a makeup artist to stars like Laura Harrier, Yara Shadidi, and Ella Mai, Emily Cheng has more than a few tricks up her sleeve. But using mascara for both the eyelashes and as an eyeliner is one of her best kept secrets. She uses Too Faced Better Than Sex to make the eyes pop.

“When I was in Paris a few months ago, my personal liquid liner had run out and I was in a rush, so I used my Too Faced Better Than Sex Waterproof Mascara with an angled brush and it worked perfectly,” she reveals. “The consistency was like a gel liner, and I felt like it stayed on even longer than my usual waterproof liquid liner.”

Deja Smith

Emmy Award-nominated makeup artist Deja Smith uses paw paw cream as a lip balm, hand salve, and as a highlighter. Her go-to choice is Lucas’ Paw Paw Ointment.

“I use this little tube for everything, from keeping my lips moisturized to soothing my sandpaper dry hands after disinfecting the house and washing them,” she explains. “It’s even the best no makeup, makeup highlighter for Zoom calls with that special someone. I dab a little on my lips and use the residual to add a luminescent pop to the arch of my brow and cheekbones. This ointment is effective and my quarantine must-have.”

Sarah Tanno

Lady Gaga’s go-to makeup artist Sarah Tanno loves using Haus Laboratories Glam Attack in Angel Baby on the lips, as an eyeshadow, as well as a highlighter.

“This is a liquid shimmer powder. It goes on as a liquid and dries as a powder,” Tanno says. “I used the applicator to apply all over my eyelids. I tapped a small amount on the apples of my cheeks and blended it up to high points of my cheeks for a healthy-looking highlight. Lastly, I added a touch to the center of my lips to add a pop of shimmer. One product equals a full makeup look in under five minutes!”

Daniel Chinchilla

KVD Vegan Beauty’s Cat Eye Ambassador Daniel Chinchilla uses the same liquid eyeliner for the eyes and to create faux freckles: KVD Vegan Beauty Tattoo Eyeliner in Mad Max Brown.

“Tattoo Liner can give you a flawless cat eye, but also, freckles! Because of Tattoo Liner’s super fine brush tip, it’s super easy to give yourself the sharpest cat eye you’ve ever had,” he shares. “And while you’re at it, gently press the tip of the Tattoo Liner onto your cheeks and nose for some super subtle freckles. One of the best things is that it is waterproof and you won’t have to worry about any smudging.”

Christy Coleman

Makeup artist and chief artistic officer at Beautycounter Christy Coleman says you can use your bar soap as a body or hand wash, as well as a brow gel. She recommends Beautycounter’s Citrus Mimosa Body Bar.

“The soap helps to thicken the brow and make them stay in place,” she says. “First, fill your brow in with a pencil, then using the spoolie side of an eyebrow brush or pencil, go back over them with soap.”

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