This J.Lo-Developed Resurfacing Serum Brightens and Smooths Skin So Well, It Has a 3,500-Person Waitlist

Considering the sheer amount of celebrity product lines in existence, it’s easy to be wary of believing any are worth the hype. After all, how involved can a superstar juggling myriad projects be? Especially someone as busy as Jennifer Lopez. Yet according to fans, her skincare line’s newest exfoliant is just as hard-working as the star herself.

The proof is in its popularity: The That Overnight Hustler AHA + BHA Resurfacer sold out after launching last month, the brand tells InStyle, and promptly racked up a 3,500-person waitlist on JLo Beauty’s website. While it’s still MIA there, Sephora has it in stock — and per people who’ve tried the overnight treatment, no product has made their skin look smoother, clearer, or more even.

As one person on the cusp of 50 said, it’s their favorite nighttime addition for addressing “fine lines, sagging skin, and uneven tone.” The combination of plumping hyaluronic acid and line-softening lactic and glycolic acid leaves wrinkles less visible after a couple applications, a different person agreed, writing that they’re “amazed at the difference” it made in just a few nights.

Shop now: $58; sephora.com

The formula gets a moisturizing bump from glycerin, jojoba, and grapeseed oil, and antioxidants enter the mix via blueberry, sugarcane, and orange extract. On top of those, willow bark extract clears pores, and bromelain adds a last exfoliating angle — so it’s no wonder Sephora reviewers see much smoother skin and a J.Lo-worthy glow. “This has absolutely changed my skin,” one user wrote of the “relaxed, fresh” skin they saw upon waking.

Those with chronically dull skin were also satisfied by the amped-up brightness it delivered, like one customer who noted that it softened their fine lines as a bonus. Dark spots lighten too, a logical consequence of the Resurfacer’s acid squad — but as multiple people addressed, the “liquid gold” somehow still feels gentle.

If you’d like to try the J.Lo-created exfoliant that leaves skin feeling “soft and new,” skip the waitlist and get the That Overnight Hustler AHA + BHA Resurfacer for $58 at Sephora.

INSTYLE

This Resurfacing Serum Leaves Wrinkles “Practically Gone,” According to Fans

The serum doesn’t beat around the bush with its name, and calls in double-fermented Uji green tea, Akita rice, and Okinawa algae to provide high levels of exfoliating lactic acid. Together, the brand says those three ingredients comprise 73 percent of the serum, so the periwinkle bottle is a potent resurfacer. Combined with moisture-drawing hyaluronic acid, plumping sugarcane-derived squalane, and hydrolyzed collagen and elastin, the effects have earned the serum over 1,200 five-star ratings on the brand’s site.

My skin looked luminous and dewy, and fine lines around my mouth, eyes, and forehead seemed to disappear,” wrote a fan of the “definite” plumping action they saw within weeks. A 52-year-old reviewer confirmed the “unbelievable” difference in their wrinkles and newly even skin tone, and a third person said their skin is the most hydrated it’s been in 15 years.

Shop now: $88; tatcha.com and sephora.com

Those profound changes are right in line with what editors and shoppers have come to expect from the luxury brand. Its mineral sunscreen has garnered nonstop laurels since launching in March; Jennifer Aniston uses its lip mask; and its concealer-eye cream hybrid is a “miracle product,” according to well-versed editors. The Dewy Serum plays up that same multitasking facet, toeing the balance between an exfoliant, moisturizer, and anti-ager that leaves wrinkles “practically gone.”

My skin looks so new and young, I was asked for my ID the other day,” wrote one user, and another person said their formerly “very visible” pores were distinctly reduced by the fragrance-free formula. Others wrote that their redness is now less pronounced, as are their under-eye circles, and a self-described “very picky” esthetician dubbed it a plumping “drink of hydration” when swiped across their lips.

Between the gorgeous bottle, smart ingredients, and fast results, the Dewy Serum’s hold on Tatcha’s best-seller list is easy to understand (per the brand’s website, it even outranks the beloved lip mask and Meghan Markle-approved Rice Polish). If you’d like to try the exfoliating and moisturizing wrinkle-reducer, the Dewy Serum is $88 at Tatcha’s website and Sephora.

INSTYLE

Origins GinZing Oil-Free Energy-Boosting Gel Moisturizer is Like a Shot of Espresso For Your Skin

TL;DR:

  • What It Is: A gel moisturizer with circulation-boosting caffeine
  • What It Does: Hydrates while offering antioxidant protection
  • Who It’s For: All skin types, though those with oily skin may most appreciate the gel texture

Origins GinZing Oil-Free Energy-Boosting Gel Moisturizer combines my passion for skin care with my penchant for coffee. The formula is packed with caffeine, which turns out to also have benefits for your skin: it increases circulation, which in turn helps decrease puffiness and generally makes your skin look less dull. Caffeine is also an antioxidant, meaning it can play a role in protecting your skin from environmental damage (though it doesn’t take the place of sunscreen, of course).

Here, caffeine is delivered in the form of a gel moisturizer, which — unlike some thick creams — doesn’t feel heavy or greasy on my oily t-zone. The formula also has a bright, energizing citrus scent, which really hammers home that this stuff is like a wake up call for your face. Time to rise and shine!

ALLURE

Scarlett Johansson Is Launching Her New Skin Care Line, The Outset

Scarlett Johansson is joining the sea of celebrity skin care founders. Last June, the two-time Oscar nominee announced she would be entering the beauty market with her own line, and on Tuesday, the 37-year-old actress launched an Instagram account and a website offering a sneak peek of her brand, The Outset. 

Welcome to Artist Spotlight #78 series on my blog.

I’ve been the face of several luxury brands throughout my career, and all of those experiences were really wonderful,” Johansson wrote in one post, referencing her years with L’Oréal, Louis Vuitton, Dolce & Gabbana, and others. “But—how do I put this? I guess I always felt like I was playing a character in those campaigns, and as I evolved I wanted to create and represent a brand that was true to me.” Using the hashtag #TheStartOfYou, Johansson’s preview of The Outset suggests a product line centered on eco-friendly and plant-based ingredients.

Johansson will serve as the chairman of the new company, which launched on March 1. Cofounder Kate Foster will be the CEO. Foster was previously founder and CEO of SwearBy, a digital site focused on word-of-mouth product recommendations.

The Outset has funding from the Najafi Companies, a Phoenix-based private investment firm founded by Jahm Najafi, vice chair and partial owner of the Phoenix Suns and McLaren Formula One Race Team. In addition to backing the NBA team and other sports ventures such as StubHub, BodyBuilding.com and Mission Advancement Corp. with Colin Kaepernick, Najafi has a notable portfolio of celebrity-founded lifestyle brands, including Tracee Ellis Ross’ Pattern Beauty and Shay Mitchell’s bag company, Beis.  

WWD reported last year that Najafi invested between $5 million to $10 million to fund The Outset launch. When Johansson announced that the beauty company was in the works, the mother of two said she took a step away from her existing endorsement deals to focus on her own venture. 

Johansson is joining a long list of stars with cosmetics brands. Rihanna, Jessica Alba, Gwyneth Paltrow and Jennifer Lopez already have their own beauty lines, all of which tend to boast an emphasis on clean ingredients, simplicity, accessibility and inclusiveness. But the crowded market isn’t deterring Johansson from entering the skin care space, which helped make Rihanna a billionaire last year.

The cluttered market did not deter Najafi from investing. “The Outset is a special opportunity; for us to partner with an artist, it comes down to core values, passion and commitment…” says Dean Schnider, partner at The Najafi Companies. “Scarlett has been perfecting her own skincare formulations for years and the amount of genuine passion and intentionality that has led to The Outset is a true differentiator in the marketplace.”

While The Outset is a serious business venture, Johansson’s husband, Saturday Night Live star Colin Jost, couldn’t resist making with the wisecracks in the comments of the new Instagram account: “Is this the best way to contact you?” Jost asked a Johansson portrait. “I’m starting a similar brand called ‘Part of a Face’ and would love to use this photo. Thanks.” 

FORBES