The rise of the celebrity beauty brand is alive and well in 2020, just in case there were any doubts. The latest example comes courtesy of Selena Gomez, in the form of color cosmetics brand Rare Beauty, which made its official debut on September 3rd. Welcome to Artist Spotlight #17 series on my blog.
Touted as a “mission-driven brand,” Rare Beauty will donate 1% of all sales, “as well as funds raised from partners” to the Rare Impact Fund, which “aims to increase access to mental health resources,” according to a press release from the brand. It has an initial goal of raising $100 million over the next decade to “help address the gaps in mental health services for underserved communities, which will make it one of the largest known funds in support of mental health from a corporate entity.”
In a statement, Gomez said: “These products aren’t about being someone else, it’s about being who you are, whether that’s rocking a full face of bold makeup or barely any makeup at all. Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful exactly as they are.”
Rare Beauty’s rather robust initial product offering includes a touch-up kit with refillable powder and blotting papers, a matte liquid eyeliner, eight shades of tinted lip balm, 12 shades of matte lip color, eight liquid highlighters, eight liquid blush shades, eight shades of a dual-ended brow pencil and gel, three tools, an illumining primer, a multi-tasking face mist and 48 shades each of both foundation and liquid concealer.
According to the brand, Gomez has had a hands-on approach to developing Rare Beauty, including product testing, design and mission. At launch, it will be available at Sephora in the U.S., Canada and Mexico, as well as Sephora inside JC Penney and at RareBeauty.com. There are plans for additional international expansion in place for 2021.
Heat, humidity and sweat; three of make-up’s biggest enemies. Or so you might think. It doesn’t have to be that way, since nifty products and clever application techniques can help your make-up stay put through thick and thin – and that’s with a mask on, too. Here find five make-up artist-approved tips to harness when it’s hot.
Prep the skin
How you tend to your skin before you apply make-up is key to enhancing the longevity of base formulas. “Cleanse and then apply a good serum and moisturiser,” says make-up artist Cher Webb. “Then use a primer. It makes a huge difference and will keep your base on for longer.” Look to lightweight, antioxidant-rich moisturisers like QMS Medicosmetics Epigen Pollution Defence Day Cream, a good summer option, then ensure you apply an SPF, like Beauty Pie’s Featherlight SPF 50. As for primer, look no further than Elemis’s new Superfood Glow Priming Moisturiser, which imparts a radiant sheen over skin while also keeping subsequent base products in place.
Whether you use a spray or a powder, setting your make-up is key. “The Urban Decay All Nighter Setting Spray has been one of my make-up kit essentials for so many years now, as it sets and holds make-up in place for up to 16 hours,” says Webb. “It prevents make-up melting with its built-in temperature control formula, and I also spray it on top my brushes before make-up application for added longevity.” Mists are a great option during summer (we also love Charlotte Tilbury’s Airbrush Flawless Setting Spray), since they also hydrate and refresh the face – needed when temperatures are sky high – but powders are particularly good for those with oily skin. Look for finely-milled, translucent formulas, like Morphe’s Bake And Set Powder.
Consistency is key
To heat-proof your make-up look, switch creamy consistencies for powder textures instead. “In the heat, I would recommend making the most of your eye make-up, and add a matte bronzer and powder blush as these will last the duration,” advises Webb. “Cream and gel textures may move slightly over time, so go for matte products.” You’ll love getting Gucci Beauté’s Éclat Soleil Bronzing Powder out of your bag, such is its beautiful packaging and flattering matte bronze, while Chanel’s Joues Contraste Powder Blush comes in an array of flattering hues, ideal for sun-flushed skin.
Dewy. The New Glass Skin. K-Beauty trend made readily available.
Meet Maybelline New York’s 1st glass-skin makeup finishing spray. Now you can get that dewy, hydrated look with a glassy finish in seconds. Can be used by itself, or to set/refresh makeup. This bi-phase finishing liquid delivers an ultra-dewy finish instantly. It’s designed for even application and with its “cloud spray” pattern spritzer to perfect your look.
Contrary to popular belief that it helps moisturize the skin (which is mostly the case), when in the wrong order – it can be very drying. Hyaluronic acid pulls moisture into the skin, so if it’s the last thing on your skin (a setting spray or foundation) it will be drying it out. This acid needs something on top of it to draw the moisture into the skin, otherwise it will pull the moisture out of the skin. We’ve recently been seeing ads for products with hyaluronic acid in everything, which can be good, but watch out! If you’re using it as a serum with a moisturizer on top – that’s great. Just don’t use it as the last step, which will have the reverse effects.
Make sure you know what your skin type is and choose proper products accordingly. If you have combination skin, you may need to use more than one primer. For example, you don’t want to use the same primer on the perimeter of your face as you do in the centre of your face. Most people with combination skin have an oily T-zone, so, use a mattifying primer there, and add other primers in other areas of the face (pore-minimizing, smoothing, hydrating, gripping for longevity, etc). Some people don’t need a primer at all, if you have normal skin, the moisturizer might be enough (if you want, you can of course use blurring, smoothing, etc primers).
Same goes for powders. Use the proper (mattifying, smoothing, sheen-y) products according to your personal facial needs.
Consider what happens when you use false eyelashes everyday (which I don’t recommend, but am guilty of sometimes…). Give them a break. Too much usage can lead to lash breakage, make them less strong, shiny, and thick, can lead to some eye injuries & sensitivity; some lash glues may be okay for you initially, but over time you can become allergic to them (ingredients in them). Instead, you can use a lash growth serum, or castor oil, to make them more luscious and healthy. Just make sure to be careful and not get the product into your eyes.
Before using your mascara, take a spool and brush out the lashes to get rid of eyeliner residue and separate them. This will ensure your mascara has the best shot to work properly and avoid clumping.
At the end of your makeup routine, take a translucent with a slight radiance powder and buff over the entire face to give a healthy glow and blend everything together smoothly.
Setting Spray Application Alternative
If you want to have the benefits of a certain product but find that when sprayed it’s too much (for example, Tatcha Luminous Dewy Skin Mist), spray it onto a sponge and bounce it on the areas of your face where you’d like to have that result/effect. You get an even layer, use less product, and have control over the application.
Marilyn Monroe is a beauty and style icon, which is why so many makeup lovers were somewhat surprised when Hard Candy launched a collection in tribute to her. Obviously, there was no involvement from Marilyn or anyone in her life, therefore, it invites a very critical eye at each product to see exactly how a drugstore brand would honour her legacy in the beauty industry.
I got a couple pieces for myself to test out, that I would get most use out of, and here’s my review:
Rose Drench Refresher Spray – infused with hyaluronic acid and rosewater, it leaves the skin radiant and hydrated. I don’t think it prolongs the wear time of makeup, however, it doesn’t claim to (just thought I’d note that). I enjoy the fine mist and the scent of the spray, and the 75 ml size is an average for a setting spray at a good deal of $6.
Translucent Loose Powder + Rose Hip Oil – locks makeup in with a velvety finish that gives a sheer glow to skin. It’s weightless, has a Paraben, Mineral Oil-free formula, and instantly refines texture and blurs imperfections. The powder is very finely milled, and at 10 mg for $7 I definitely recommend.
Precision Brow Pencil – the precise tip allows for natural, hair-like strokes; use the spoolie side to soften the look for a fuller, feathered effect. It’s a formula that’s in balance between too stiff and too creamy, easy to work with, and definitely scores my endorsement. 0.06 g for $6 is justified in my book.
Get the collection on their website or at you local Walmart store.
Have you tried anything from this collection? Do you plan on picking anything up? Let me know in the comments below!