The clean beauty market is on track to make $22 billion by 2024. Those environmentally conscious beauty enthusiasts may have already swapped out some of their old products for ones that are better for the planet, but CoverGirl is looking to make the jump to clean beauty easier and cheaper than ever with its newest range Clean Fresh.
Clean Fresh is formulated without talc, parabens, formaldehyde, phthalates, mineral oil, or sulfates, according to a press release. It’s also completely vegan, and since it’s CoverGirl, we also know it’s cruelty-free and doesn’t test on animals.
The range is made up of four new products: Skin Milk Foundation, Cream Blush, Cooling Glow Stick, and Lip Oil. Together, they’re designed to let you create a full face of makeup — perhaps your first full face of entirely cruelty-free/vegan/clean makeup.
First up is Skin Milk, a liquid foundation that uses coconut and aloe for a dewy, moisturizing finish. It’s launching in 14 shades with an even split along the shade spectrum. Once your foundation is on, you can go in with the Cooling Glow Stick. Choose between four shades of shimmery pink designed to highlight cheekbones or anywhere else in need of some sparkle. Add color with the cream blush, then finish up the look with the high-shine, tinted lip oil.
Many would say washing your face is the most important part of a skin-care routine. Now the quest to find the best face wash is even more imperative: Our vital, necessary use of face masks has led to an uptick in maskne and other irritations.
From dermatologist Carlos A. Charles’s perspective, it’s most important to find a cleanser that removes buildup, dirt, makeup, and other unwanted particles from the face without damaging the skin’s protective barrier. The founder and medical director of Derma di Colore recommends three go-to cleansers to clients: Jurlique Revitalizing Cleansing Gel because it “thoroughly cleanses the skin and leaves it feeling fresh without overdrying or stripping the skin,” and does so without parabens, polyethylene glycols, or artificial fragrances and colors; Ren Evercalm Gentle Cleansing Gel, as it cleans without being rough on the skin; and, lastly, CeraVe’s Hydrating Cleanser. “It removes impurities from the skin delicately and works well for those with the most sensitive skin. Also, it’s a good choice when starting a prescription-strength acne or anti-aging regimen,” Charles notes.
And while doctors certainly know best, everyone’s skin is different (and cleansers tend to elicit strong feelings), so we asked Vogue staffers to share their favorites in the hopes of making your search for the best face wash a little bit easier.
“I got this cleanser as a gift three years ago and haven’t gone back to whatever I used to use since! I have combination skin, so the biggest thing for me was to find a cleanser that doesn’t strip my face too harshly, which this one definitely doesn’t. It’s gentle, and leaves my skin feeling clean and naturally moist.”
“I love oil cleansers, and RMS’s raw coconut cream is one I always go back to. It doesn’t strip your skin like a traditional face wash, so I don’t feel like I need to immediately layer on serums and moisturizers after I rinse it off. I’ve been trying to simplify my routine as much as possible during quarantine, so this has been key!”
“I love this lightweight, fresh-scented gel cleanser. Not only is it gentle enough to use every day on my skin, but it leaves it feeling hydrated and refreshed each and every time. Plus, its compact size makes it easy to pack during weekend getaways.”
“When I told Follain founder Tara Foley that I hadn’t yet found the right natural face wash, she steered me toward Naturopathica’s Aloe Cleansing Gel. I now use it every night, and it leaves my face feeling clear without any of the tightness or dryness that I’ve experienced with other cleansers. I also find I don’t need to use much for it to be effectively cleansing and hydrating, which means the five-ounce bottle has lasted me many months (a win on the less-waste front).”
“I’m a drugstore enthusiast when it comes to basic facial care. My skin is very sensitive and I found that this is one of the only cleansers that truly caters to my skin type. Because it’s hypoallergenic, I felt confident in giving it a chance, and I haven’t looked back since. My face is always left feeling refreshed and under control.”
“I am sorry to inform you that this Eve Lom Cleanser is worth every penny. Never in my life would I think I’d be someone to pay $80 on a facial cleanser, but I am. Because of the price, I use it sparingly, but it always makes my skin look and feel much better. I love the ritual of putting it on and taking it off by using a muslin cloth that’s been soaked in warm water. Plus, you can’t beat that clean smell.”
“I’ve used this face wash since high school—thank you to my local Sephora for the introduction! Despite trying posh, highbrow cleansers and drugstore staples, I’ve found that the Philosophy wash is the only one that leaves my skin feeling and looking fresh.”
“I use Neutrogena’s Transparent Facial Bar. It’s like a tried-and-true wardrobe classic but for cleansers, maybe comparable to the turtleneck of skin-washing regimes. I’ve been using it since high school. The crisp bar, which comes in a hue of honey, lasts forever, and is under $5. How can you go wrong?”
“My favorite face wash is more of a balm. Made from manuka honey, this Naturopathica cleaner cleans effectively and without drying out my face. You can also apply it with a little brush that feels supernice on the face and, I think, gives me a little extra exfoliation bang for my buck. This is definitely a hero product for me and one of the most natural but effective cleansers I’ve found in my clean beauty searches. Plus, it smells so amazing you almost don’t want to wash it off.”
“I am very picky about face washes because I have extremely sensitive skin (eczema, rosacea, you name it!), and this has been my favorite cleanser for a year now. Once something lasts in my skin-care routine for more than a few months, it’s going to stay there forever. I love the consistency of this cleanser; it’s gel-like but not sticky, and so soothing, always leaving my skin feeling so clean!”
“I swear by Eve Lom’s cleanser (a classic for a reason!), but for an extra-deep clean I always go to Lesse’s all-natural scrub, which contains ultrafine apricot granules to gentlyexfoliate the skin—a must after long beach days (and lots of sunscreen). Plus, the charcoal-blue-colored formula is just about as pretty as they come.”
“There are very few constants in my skin-care routine, but the one product I will always go back to is Dermalogica’s Clearing Skin Wash. I can try other cleansers, but this is the one that I repeatedly purchase and always have on hand (I own the largest possible size and keep travel versions at my parents’ house just in case). My skin tends to be oily, but this saves me from needing a thousand blotting papers.”
“Tatcha was the first skin-care brand I splurged on growing up; the brand’s infamous inclusion of milky rice water brings an extra boost of moisture to my otherwise dry, and at times, flaky skin. The gentle texture combined with ingredients like hyaluronic acid and Okinawa algae (known to plump and lock in moisture), leaves my skin feeling supple and bouncy every morning.”
“All I can say is God bless Chaneve Jeanniton and every product in the Epi.Logic line! Chaneve created this face wash to soothe sensitive skin, and since using it, I never have to worry about my skin getting irritated while washing my face in the morning!”
“This is not necessarily a face wash, but I’ve been loving Chantecaille’s rosewater spray. It leaves me looking dewy and is naturally perfumed with a faint floribunda smell. Plus, it comes in the prettiest packaging designed by tastemaker extraordinaire John Derian. I spritz my face liberally each night with it so it might as well be a wash!”