Looking forward to welcoming more and more of you to my wonderful community across all social media platforms!
Sun Bum Mineral SPF 30 Sunscreen Spray
Sun Bum’s Mineral Sunscreen Spray makes applying SPF easy. Its spray nozzle effortlessly coats skin with just one spritz — just apply 15 minutes before you’re exposed to the sun and then reapply every two hours while you’re out and about. The formula is made mineral-based and made of zinc oxide, but don’t worry about any white cast issues, this formula is basically invisible. Once the sunscreen is all evenly applied, make sure you pat it in to ensure it’s fully absorbed and ready to protect.
$18 (Shop Now)
Sara Happ Lip Elixir Intensive Treatment
Reapplying lip balm to avoid chapped lips can require constant vigilance, but not anymore. Sara Happ (a long-time favorite brand known for its lip scrubs) just launched its first lip balm-gloss hybrid. Created with hyaluronic acid, this lip treatment makes lips feel smooth and soft.
$34 (Shop Now)
Peter Thomas Roth Water Drench Broad Spectrum SPF 45 Hyaluronic Cloud Moisturizer
Since Peter Thomas Roth’s Water Drench Cloud Moisturizer was such a success when it first launched years ago, the brand finally formulated a version of the iconic cream with sunscreen. This non-greasy moisturizer shields skin from the sun while hydrating with hyaluronic acid, so get ready to have skin that’s protected, hydrated, and soft as a cloud.
$52 (Shop Now)
Kate Somerville Delikate Recovery Serum
The Kate Somerville Delikate Serum is ideal for those who have sensitive skin. Its lightweight formula is made with cucumber seed oil to help calm and soothe redness, as well as ceramides to help protect and strengthen the skin’s barrier.
$85 (Shop Now)
Ole Henriksen 3 Mega Wonders
Ole Henriksen is bringing together three of its game-changing products to create the ultimate kit: 3 Mega Wonders. Included here is the Glow2OH Dark Spot Toner, the Banana Bright Vitamin C Serum, and the C-Rush Brightening Gel Crème, three products that work together to give your skin a serious glow. Stick with this trio and you’ll have hydrated, radiant skin in no time.
$74 (Shop Now)
Kylie Skin Sugar Lip Scrub
When I found out Kylie Skin was launching a lip exfoliator, I thought, It’s about time the queen of lip kits dropped a prepping product. This formula is made with a mix of nourishing oils (jojoba and grape seed) and vanilla-scented sugar, which leaves lips soft, kissable, and hydrated after a gentle scrubbing.
$20 (Shop Now)
Saturday Skin Wide Awake Brightening Eye Cream
Perfect for all skin types, Saturday Skin Wide Awake Brightening Eye Cream is a lightweight undereye cream formulated with avocado to improve hydration and date seed extract to give the eye area a subtle glow.
$46 (Shop Now)
Thrive Causemetics Moisture Flash Active Nutrient Toner
Thrive Causemetics Moisture Flash Active Nutrient Toner is a pH-balancing liquid exfoliant that helps smooth and brighten skin. The witch hazel in the formula cleanses and targets unevenness, while salicylic acid aids with any pore congestion and acne. Get ready for bright, even, clear skin without added dryness.
$36 (Shop Now)
Kinship Mint Mud
In my opinion, the Kinship Mint Mud mask was practically made for an at-home facial. The refreshing treatment clears out pores, thanks to kaolin clay, while lactic acid gently dissolves dead-skin build-up, brightening skin. Above all else, you’ll love how it smells: like a freshly opened sleeve of Thin Mints.
$23 (Shop Now)
Goodhabit Rescue Me Clean Scene Micellar Gel
A full face of makeup is no match to the Goodhabit Rescue Me Clean Scene Micellar Gel. Just one pump of the formula, which is made of hydrating hyaluronic acid and chamazulene (to help with redness), whisks away any makeup, including those of the waterproof variety.
$38 (Shop Now)
Laneige Glowy Makeup Serum
If you’re looking for some serious luminosity, look no further: Laneige just dropped Glowy Makeup Serum to make any base makeup more radiant. Apply two pumps as the last step in your skin-care routine and apply your makeup as normal; the diamond mineral powder in the formula will create a translucent glow that looks gorgeous on all skin tones.
$32 (Shop Now)
Versed Guards Up Mineral Sunscreen
Even though we’re indoors right now more than ever, it’s still super important to wear sunscreen. Versed Guards Up Mineral Sunscreen boasts SPF 35, and its finish is creamy — not too dewy, not too matte — is a great option. Oh, and it never leaves a white cast on any skin tone. A winner in my book.
$22 (Shop Now)
Then I Met You Honey Dew Lip Mask
Then I Met You Honey Dew Lip Mask is a versatile pick because it can be used as a glossy daytime balm or an intense nighttime treatment. The squalane in the tube will leave lips feeling moisturized, while the honeydew melon will soothe the sensitive and delicate skin on your lips.
$22 (Shop Now)
Juice Beauty Prebiotix Instant Flash Facial
Give yourself an at-home facial with the Juice Beauty Prebiotix Instant Flash Facial. This all-in-one treatment acts as an exfoliating mask and cleanser. Plant beads and tartaric acid exfoliate away dead skin while iris extract and prebiotic ingredients help encourage balance, giving skin a fresh-faced glow.
$52 (Shop Now)
Chantecaille Radiance Elixir
Hydrate and replenish your complexion with Chantecaille’s new Radiance Elixir. This illuminating serum will give your skin a healthy, fresh glow. Either wear it alone or mix it with your foundation — either way, you’ll be feeling lavish and radiant with just one drop.
$210 (Shop Now)
Neutrogena Soothing Clear Turmeric Mousse Cleanser
Turmeric is well-known for its soothing properties, which is why it’s an ingredient great for calming acne breakouts. Neutrogena’s latest launch, Soothing Clear Turmeric Mousse Cleanser, utilizes this ingredient in a lightweight formula that removes dirt, oil, and makeup from pores without stripping the skin of natural oils.
$10 (Shop Now)
Belif True Cream Aqua Bomb Aloe Vera
Belif’s True Cream Aqua Bomb just got a soothing upgrade. The new Aloe Vera version gives you the same hydration of the original gel-cream (thanks to the glycerin and ceramides), but it contains the aforementioned aloe, which is known to calm irritation and acne.
$38 (Shop Now)
Heyday x Supergoop! Defense Refresh (Re) Setting Mist
To celebrate the Supergoop! Defense Refresh (Re) Setting Mist’s fifth anniversary, it’s getting a complete makeover — at least package-wise. Over the course of five months, Supergoop! will be releasing its SPF-packed setting spray in five newly-designed packages. This month, the skin-care brand has partnered with Heyday for a bright yellow bottle that just brings me a lot of joy.
$30 (Available May 1 at supergoop.com)
Malin+Goetz Resurfacing Face Serum
Asking for bright and smooth skin just got a lot easier, thanks to Malin+Goetz’s new launch. The Resurfacing Face Serum is made with glycolic and lactic acids to exfoliate dead skin cells and vitamin C to give you a more radiant complexion. All you need is two or three drops before moisturizer and you’ll be good to go.
$70 (Available May 1 at malinandgoetz.com)
Clinique Moisture Surge Sheertint Hydrator SPF 25
Get dewy-looking skin with Clinique’s new Moisture Surge Sheertint Hydrator SPF 25. It’s made of hyaluronic acid, aloe water, and a sugar called trehalose to provide moisture for up to 12 hours. In addition to broad-spectrum SPF 25 to give you some protection against the sun’s harmful UV rays, it also has a sheer tint to give you a touch of color and glow.
$39 (Available May 1 at clinique.com)
Elemis x Olivia Rubin Collection
Who doesn’t love a gift set? In this Elemis and Olivia Rubin collaboration, you get seven full-sized products from the skin-care brand (Pro-Collagen Marine Cream, Peptide Night Recovery Cream-Oil, and Sea Lavender & Samphire Body Cream to name a few) all housed in a super fun rainbow-colored makeup bag designed by the British fashion designer.
$99 (Available May 1 at elemis.com)
For decades, South Korea has been famous for innovative beauty exports like cushion-compact foundation, BB cream, and sheet masks. Known for their “skin first” approach, K-beauty brands like Belif, Peach & Lily, and Glow Recipe have become staples for skincare obsessives who want quality ingredients and packaging at an affordable price point.
From cleansing micellar water to hydrating essence, here are the best K-beauty products to try now.
Everyday Essence Face Serum
Packed with hyaluronic acid, ceramides, and minerals, this gel-like essence quickly absorbs into skin to deliver deep hydration.
Hydrating Micellar Water
Double-cleansing isn’t complete without micellar water. Swipe off dirt, makeup, and oil with this gentle green tea formula suitable for all skin types.
Concentrated Ginseng Renewing Eye Cream
Tired eyes are no match for this supercharged eye concentrate with red ginseng, Japanese honeysuckle, and licorice. Apply a pump to the delicate under-eye area and gently tap in.
Pimple Patch Set
ELLE.com Beauty Director Chloe Hall swears by these face-saving acne patches, which protect blemishes from reinfection and absorb impurities.
Watermelon Glow Sleeping Mask
Hop on the watermelon train and apply this hydrating mask while you sleep. Watermelon extract is packed with amino acids that seal in moisture.
Featherweight Daily Moisturizing Cream
This moisturizer lives up to its name. It’s super lightweight, non-greasy, and fully hydrating, thanks to ingredients like peach fruit and avocado extract.
Lip Sleeping Mask
Beauty editors swear by this leave-on lip mask to treat chapped lips. Hero ingredients like vitamin C and berry mix complex work overnight to soft and plump skin.
Clear Skin Oil Free Makeup Remover Wipes
Wipe off the day with these gentle but effective makeup wipes. This pack is free of fragrances, alcohol, and sulfates, ensuring that your skin will stay safe and clear.
Teatreement™ Cleansing Foam
The magic of tea tree oil! The acne-fighting agent pairs up with salicylic acid and coconut extract to clear pesky breakouts.
Moisturizing Eye Bomb
This cult-favorite eye cream delivers 26 hours of moisture for supple skin. Apply it under concealer to prevent makeup from creasing.
Miracle Seed Essence
Use a plant-based essence to prep skin for your routine. Lotus seed helps product absorb while combatting environmental stressors.
So Rich Hydrating Gel
Dry skin? I don’t know her. Using ingredients like camellia and lotus, this antioxidant-rich cream protects skin from free radicals and sun damage, while locking in moisture.
As we say “so long!” to the winter and enter the spring, it’s time to switch up our skincare routine because when the months change, your regimen should too. So, to help you out, I’m going to keep on sharing the newness that I know you’ll love so much.
SK-II Skinpower Airy Milky Lotion
SK-II’s Skinpower Airy Milky Lotion is an airy, lightweight moisturizer that will plump up your skin as it’s hydrating it. Inside the little red jar, you’ll find a formula filled with calla lily extract, dokudami extract, and peony extract, which work together to give skin a bouncy, healthy look and feel.
$160 (Shop Now)
Versed Auto-Save Advanced Restoring Serum
If your skin is looking tired or dull, try the Versed Auto-Save Advanced Restoring Serum. Its formula has ferulic acid to diminish dark spots and shea butter to moisturize. Not to mention, there’s also microalgae in the mix, which will assist in brightening.
$25 (Shop Now)
Elizabeth Arden Visible Brightening CicaGlow Concentrate
Ready to glow? Elizabeth Arden has you covered with the new Visible Brightening CicaGlow Concentrate. This treatment is made with niacinamide and cica to help diminish hyperpigmentation and soothe skin. The top green liquid is loaded with vitamin C to brighten, while the orangey bottom has all the exfoliants in it, like chestnut extract. Shake them together, and say hello luminosity.
$70 (Shop Now)
Clark’s Botanical Jasmine Vital Oil
Clark’s Botanical Jasmine Vital Oil is made with a fast-drying, non-greasy formula that features virgin hemp and cottonseed oils to give skin a dewy, hydrated finish. Pat on a dropper-full of this oil before makeup, and you’ll have that glow-from-within vibe within seconds of applying.
$99 (Shop Now)
Dermalogica PowerBright Dark Spot Serum
Pimples can be a pain, but let’s not forget the dark spots that come after a breakout, too. With Dermalogica’s PowerBright Dark Spot Serum, you can diminish that hyperpigmentation in no time. Its ingredient list features niacinamide and shiitake mushroom, which will help brighten that unwanted discoloration (while simultaneously hydrating it) in no time.
$95 (Shop Now)
Chapstick Total Hydration Sea Minerals Exfoliator Lip Balm
Chapstick’s Total Hydration Sea Minerals Exfoliator Lip Balm features shea butter to moisturize and sea salt extract to buff away dead skin. This stick formula is also super convenient — the sleek, compact tube is tiny enough to go just about anywhere with you.
$8 (Shop Now)
Isle of Paradise Self-Tanning Butter
When you apply Isle of Paradise’s Self-Tanning Butter before you go to bed, you’ll wake up with the most natural-looking tan. The gradual formula has a faint green hue that works as a color corrector, so not only will you look bronze, but your tone will be nice and even.
$25 (Shop Now)
Dial Clean Gentle Body Wash
Dial’s Clean Gentle Body Wash comes in three scents: Fragrance-Free, Waterlily, and Aloe. It’s a vegan formula that leaves skin feeling hydrated, soft, and silky (thanks to the flower oil on the ingredient list) as it cleanses.
$4 (Shop Now)
Philosophy Purity Made Simple One-Step Facial Cleanser With Goji Berry Extract
If you love Philosophy’s Purity Made Simple One-Step Facial Cleanser, you’re going to adore this limited-edition version. Like the original, this wash has meadowfoam seed oil, which melts away leftover debris and makeup, as well as goji berry extract, a Chinese fruit known to be a powerful antioxidant that reduces inflammation.
$25 (Shop Now)
Ole Henriksen Wrinkle Blur Bakuchiol Eye Gel es Créme
Ole Henriksen’s latest eye cream, Wrinkle Blur Bakuchiol Eye Gel Créme, is — you guessed it — made with bakuchiol, a natural alternative to retinol. The pretty lavender formula also has orchid stem cell to reduce the look of fine lines and wrinkles.
$49 (Shop Now)
Curél Makeup Cleansing Oil
When you mix one pump of Curél’s Makeup Cleansing Oil with water you get a milky texture that instantly lifts makeup and even stubborn waterproof mascara. For that, you can thank the castor oil in the formula, which also leaves the skin feeling soft and looking dewy.
$20 (Shop Now)
Covey First of All Cleanser
Founded by model Emily DiDonato, new skincare brand Covey launched with three products in its collection, including the First of All Cleanser. It’s made with hydrating ingredients like aloe leaf juice and babassu oil to remove all dirt and makeup effortlessly without stripping skin.
$29 (Shop Now)
First Aid Beauty Ultra Repair Firming Collagen Cream
Made with colloidal oatmeal to calm the skin and niacinamide to reduce redness, First Aid Beauty’s Ultra Repair Firming Collagen Cream is a dream for eczema- and acne-prone skin. Not to mention its thick texture is perfect for what’s left of these dry, winter days.
$42 (Shop Now)
Elemis Pro-Collagen Marine Moisture Essence
Elemis just launched its first-ever essence: the Pro-Collagen Marine Moisture. It’s made a hydrating blend of hyaluronic acid and sea spring water to plump skin and diminish dryness. Gently pat the treatment into your skin after cleansing and instantly reveal glowiness.
$90 (Shop Now)
Peace Out Blemish Balm
Join me in welcoming Peace Out’s first cleanser: the Blemish Balm. Work this exfoliating formula into your skin in the morning and at night, and you’ll start to notice a clearer complexion, thanks to its salicylic acid. Plus, this jar also has hydrating hyaluronic acid in it, so don’t worry about drying your skin out.
$22 (Shop Now)
Kate Somerville Kateceuticals Total Repair Cream
Kate Somerville’s Kateceuticals Total Repair Cream is formulated with hyaluronic acid and squalane to hydrate and a powerful blend of ceramides and peptides to smooth out any fine lines. Consider it a one-stop shop for softer, plumper skin.
$120 (Shop Now)
Thrive Causemetics Smart Microdermabrasion 2-in-1 Instant Facial
Get ready to scrub all of your skin concerns away with Thrive Causemetics’ Smart Microdermabrasion 2-in-1 Instant Facial. It’s made with a blend of alpha hydroxy acids to exfoliate and beta hydroxy acids to reduce the appearance of acne and enlarged pores. Use this treatment twice a week to reveal your softest, brightest skin.
$44 (Shop Now)
Packed with eye-opening ingredients like caffeine and hyaluronic acid, these top-rated picks help you fake a full night’s rest.
The use of eye cream is a heated debate: half believe slathering the undereye area with decadent creams can help minimize the appearance of dark circles over time, while the other half seems to think they’re moisturizers in tiny tubs and offer nothing more than a placebo effect. There is one thing we can agree on: no one wants to look like they got roughly four hours of sleep.
Ahead, you’ll find the most luxurious and effective ones — packed with eye-opening ingredients like blood vessel-constricting caffeine and skin-plumping hyaluronic acid — to help fake a full night’s rest, no matter how many hours of Zzz’s you have or have not managed to squeeze in.
Peter Thomas Roth Vital-E Microbiome Moisture Defense Eye Cream
The integrity of the skin barrier is so important to the look and feel of your skin, especially in the very delicate undereye area. The 2020 Best of Beauty-winning Peter Thomas Ross Vital-E Microbiome Moisture Defense Eye Cream relies on prebiotic and probiotic ingredients, as well as powerful antioxidants to protect skin and ultimately reduce the look of lines and puffiness.
$55 (Shop Now)
Ole Henriksen Banana Bright Eye Crème
The hint of yellow tint in 2020 Readers’ Choice and Best of Beauty Award winner Ole Henriksen Banana Bright Eye Crème — which doesn’t actually contain banana, by the way — instantly brightens and color-corrects dark circles. Vitamin C and collagen support skin’s clarity and elasticity.
$39 (Shop Now)
L’Oréal Paris Age Perfect Hydra-Nutrition Manuka Honey Eye Gel
Equipped with a cooling rollerball applicator, L’Oréal Paris’ Age Perfect Hydra-Nutrition Manuka Honey Eye Gel won a 2020 Best of Beauty Award for its depuffing and dark-circles-reducing abilities. The soothing combination of manuka honey, caffeine, and hyaluronic acid is especially perfect for dry, mature skin. Gently pat in any excess product with your fingers.
$20 (Shop Now)
RoC Retinol Correxion Eye Cream
Retinol near your eyes sounds scary, but with this gentle cream you’ve got nothing to fear. RoC Retinol Correxion Eye Cream, an ophthalmologist-tested 2020 Best of Beauty Award winner, slowly releases the vitamin A derivative to fight fine lines around your eyes. And because it also contains hyaluronic acid, it does all this with lots of hydration.
$20 (Shop Now)
Dr. Loretta Tightening Eye Gel
Dr. Loretta’s peptide-packed Tightening Eye Gel nabbed a 2019 Allure Best of Beauty Award for best de-puffing eye cream for the ability to improve the area’s contour. But there’s a bonus: The proprietary Chromabright complex fades uneven pigment, making this a great pick for dark circles too.
$60 (Shop Now)
Kiehl’s Youth Dose Eye Treatment
Wake up tired eyes with Kiehl’s Youth Dose Eye Treatment, made with pro-retinol (a proprietary retinol derivative), vitamin C, and grapeseed extract. The trio works in tandem over time to brighten and minimize the appearance of lines and dark circles.
$40 (Shop Now)
Tatcha The Pearl Tinted Eye Illuminating Treatment
Like a tinted moisturizer for your undereyes, Tatcha’s almost-too-pretty-to-use The Pearl Tinted Eye Illuminating Treatment is available in three versatile shades to instantly mask discoloration and improve the appearance of skin.
$48 (Shop Now)
Kiehl’s Creamy Eye Treatment With Avocado
This little white jar with its signature green text by Kiehl’s is a mainstay on top shelves around the world. Avocado oil in Kiehl’s Creamy Eye Treatment with Avocado is one of the most potent natural moisturizers and works to nourish and hydrate the eyes.
$50 (Shop Now)
Neutrogena Hydro Boost Eye Gel-Cream
Drugstore fave Neutrogena Hydro Boost Eye Gel-Cream is packed with potent hyaluronic acid, which as you may know, helps lock hydration into the skin. It’s one of those good-for-everyone picks: light enough for oily skin, hydrating for anyone, and the gel texture makes it cool to the touch.
$15 (Shop Now)
Saturday Skin Wide Awake Brightening Eye Cream
Hydrate the delicate undereye area with a formula that’s infused with hyaluronic acid, peptides, and avocado protein extract. Plus, brightening ingredients like date seed extract mean less concealer over time.
$46 (Shop Now)
Olay Eyes Brightening Eye Cream
Olay Eyes Brightening Eye Cream is formulated with vitamins and a light-reflecting complex to revive tired-looking skin — and the ghosts of sleepless nights.
$33 (Shop Now)
Estée Lauder Advanced Night Repair Eye Supercharged Complex
Not getting enough of those all-important z’s? Keep ’em guessing with Estée Lauder’s Advanced Night Repair Eye Supercharged Complex, a luxurious gel-cream that combats the side effects of sleep deprivation, UV damage, and pollution buildup.
$64 (Shop Now)
Dior Capture Youth Age-Delay Advanced Eye Treatment
Call it bright eyes in a bottle: Dior’s Youth Age-Delay Advanced Eye Treatment features a fast-absorbing gel to address concerns including sagging skin, dark circles, and puffiness.
$75 (Shop Now)
Belif Moisturizing Eye Bomb
Like a tall glass of water for your undereye area, Belif’s Moisturizing Eye Bomb kicks hydration into overdrive. The line-smoothing cream promises long-lasting moisture and a visibly radiant finish.
$48 (Shop Now)
La Roche-Posay Pigmentclar Eyes
La Roche-Posay Pigmentclar Eyes was born of studies about dark undereye circles. As it turns out, the blue ones are due to a lack of microcirculation, which can result from fatigue and are worse in the morning because we sleep horizontally; brown circles can result from sun exposure, genetics, and even excessive rubbing of the eyes. If you didn’t even know undereye circles came in two types, there’s good news: This innovative LRP product was created to target both.
$43 (Shop Now)
It’s difficult to articulate exactly what makes a universally beloved beauty product, but whatever it is, skincare brand CeraVe has it. Having launched in 2006 in the US and finally arrived in the UK in 2018, few faces that have tried a CeraVe product have not liked it. Before it crossed the pond, British beauty journalists were known to return from work trips to the US towing suitcases loaded with CeraVe products. Now, it’s the fastest growing brand in health and beauty, with a total estimated retail value of over £31 million.
Over Zoom, one of the founders of the brand, Tom Allison, explains that a big clue to its success is in plain view on the utilitarian packaging. “Under the CeraVe logo, it says ‘developed by dermatologists,’” he says. “In 2004, we brought together a panel of dermatologists who are considered the world experts in ingredient formulation design and asked them what they would create were they to start a skincare brand themselves. They pointed us to ingredients called ceramides.”
At the time, skincare fell into one of two camps: so gentle it wouldn’t disrupt sensitive skin, or so thick and occlusive that skin had no option but to not dry out. Ceramides, which had been extensively researched and scientifically supported by clinical papers, offered a solution to these two extremes, and one that would work for all skin types. “If you imagine the skin is a brick wall, skin cells stack up on top of each other like bricks, and there is mortar that holds the cells together. Half of that mortar substance in skin is comprised of ceramides,” explains Allison. “Put simply, you don’t lose water through the skin cells themselves, but rather through the cracks between them – also known as barrier dysfunction.”
The CeraVe range is built on ceramides, which explains where the “Cera” in its moniker came from. The “Ve”, meanwhile, comes from MultiVesicular Emulsion (MVE), a clever delivery technology in each formula that escorts ingredients to exactly where they need to be within the skin – no mean feat given our skin is a defence machine that doesn’t let any old thing through its walls. “It delivers six times the amount of active ingredient to skin, in comparison to an identical formulation without MVE – and it’s patented and exclusive to us. [Skincare] brands that just have water as an ingredient in their dropper bottle formulations? There’s no thought into the actual delivery of the ingredients into the skin,” Allison says.
Allison and his team understand that today’s customers can see through a poor formulation. In this hyper-connected age, we are more skin-savvy, understand the specific benefits of each and every ingredient, and know what the skin needs. As a result, transparency is king. “Our product development process gives us a leg up, since the dermatologists we partner with are considered subject matter experts when it comes to ingredient and formulation designs,” says Allison. “Transparency drives trust with the consumer.”
Since a lot of skincare now comes with a lofty price tag – and sometimes for dubious formulas – CeraVe’s affordable, efficacious (and luxurious) formulas are refreshing. All products – even the jumbo sizes – cost less than £20, with the bestselling Hydrating Cleanser a steal at £15 for a large 473ml bottle. “CeraVe delivers performance while still driving accessibility,” adds Allison. “We define accessibility in two ways: easy to find at your local store or e-commerce site, as well as value for formulation design and size of format.” Big tick on both counts.
Since the brand puts an onus on creating a product that appeals to dermatologists – its “most important customer” – it’s not just the formulas that are important, but how easily their clients can get hold of them. If a dermatologist is to recommend a product to a client to use consistently, they need to know it’s affordable and easy to find – especially since most clients are paying to visit the dermatologist in the first place, and will often be forking out for prescriptions, too. Accessibility also comes from the fact that there is a formula for every skin type, race and age.
The brand can afford to sell its excellent formulations at a great price because it forgoes the big budget celebrity advertising and paid influencer posts that so many brands subscribe to. Instead, it lets the products speak for themselves, and ultimately, word of mouth is the biggest driver of sales. You only have to take a quick glance at TiKTok to see thousands of videos offering organic testimonials and before-and-after photographs featuring the brand’s products. “We are not making as much money as other skincare brands, and L’Oréal [which bought the brand in 2017] knows that, but it’s okay because we perform and that’s really all that matters,” says Allison.
So, what to try first from the brilliant budget brand beauty editors can’t get enough of? Well, if this article hasn’t already communicated just how brilliant the cleansers are, then it’s not done its job correctly. The Hydrating Cleanser is an excellent all-rounder that effectively and gently removes make-up and grime, leaving all skin types happy and hydrated. The recently-launched Hydrating Cream-to-Foam cleanser, meanwhile, is designed for those who like the sensation of a foaming formula, but with the sensibility of the hydrating cleanser – it uses amino acids, rather than surfactants, so won’t strip the skin like most foaming formulas do. Oily skin types will love the SA Smoothing Cleanser thanks to the 0.5 per cent concentration of salicylic acid, which gently exfoliates clogged pores.
The rest of the range is brilliant, too. Everyone should have a Facial Moisturising Lotion in their repertoire, whether their skin is acneic, and even the Salicylic Acid Foot Cream is a must-buy.
CeraVe Hydrating Cleanser
CeraVe Hydrating Cleanser was developed with dermatologists to cleanse and refresh the skin without over-stripping it or leaving it feeling tight and dry. CeraVe Hydrating Facial Cleanser is a gentle face wash with ingredients like three essential ceramides and hyaluronic acid, to help restore the skin’s barrier and retain hydration. It also includes the patented time-release MVE Delivery Technology for all-day hydration. This non-comedogenic face wash is an effective yet non-irritating way to start off any skincare regimen for normal to dry skin.
CeraVe Smoothing Cream
A salicylic acid cream is an effective way to improve skin texture by exfoliating, softening and smoothing very dry skin. From scaly skin on the legs to bumps on the backs of the arms, smooth skin starts with eliminating dead cells. The ideal cream for rough skin contains salicylic acid, lactic acid, hyaluronic acid, niacinamide and ceramides. We recommend a hypoallergenic, non-irritating moisturizer like CeraVe SA Cream for Rough & Bumpy Skin to help improve skin texture.
CeraVe Moisturising Cream
CeraVe Moisturizing Cream acts as both by effectively hydrating as it helps restore the skin’s protective barrier. Developed with dermatologists and ideal for dry and very dry skin on the face and body, this rich, non-greasy, fast-absorbing moisturizing cream features three essential ceramides, hyaluronic acid and the patented time-release MVE Delivery Technology for all-day hydration. Suitable for sensitive skin, this oil-free and fragrance-free ceramide cream also helps the skin hold on to moisture while improving its look and feel.
Hydrating Cream-to-Foam Cleanser
Developed with dermatologists, CeraVe Hydrating Cream-to-Foam Cleanser begins as a cream before transforming to a soft foam when you begin to lather it on the skin with water, and effectively removes dirt and makeup without stripping the skin’s natural moisture or leaving it feeling tight and dry. This gentle, fragrance-free formula features three essential ceramides, amino acids and hyaluronic acid, which work together to help maintain the skin barrier and lock in moisture.
CeraVe Smoothing Cleanser
A gentle salicylic acid cleanser can help exfoliate and smooth your skin while also effectively removing oil and dirt, sweeping away dead cells, and softening rough skin—without leaving skin feeling dry. Cleansing with CeraVe Renewing SA Cleanser, a salicylic acid cleanser enhanced with barrier-restoring ingredients like ceramides, can help keep moisture in while keeping irritants out.
These days, masks are as ubiquitous as hair tools and CBD-spiked skin care. Not surprisingly then, there’s been an influx of options hitting the mask market made specifically for your lips. Ahead, find 18 amazing lip masks of every variety — balms, gels, and sheets. Slather them on while you sleep, mid-commute, or before swiping on a bold lip you need to last all night. Get ready for smoother, softer-looking lips.
Summer Fridays Lip Butter Balm
Summer Fridays’ Lip Butter Balm isn’t technically called a mask, but it sure feels like one. The ultra-rich consistency coats lips in a blanket of soothing butters, including shea and murumuru, which are known to nourish dry skin. It also contains vegan waxes that make the formula extra thick and satisfying to use — especially if you’re struggling with severely dry or cracked lips. The subtle vanilla flavor definitely doesn’t hurt either.
$22 (Shop Now)
Tarte’s Sea Jelly Glaze Anytime Lip Mask
Available in three lip-enhancing hues, Tarte’s Sea Jelly Glaze Anytime Lip Mask is perfect for anyone who loves a little tint to their lips. Infused with hyaluronic acid to quench dry lips, along with avocado, jojoba, and argan oils to lock in moisture, it leaves lip supple, soft, and smelling sweet.
$14 (Shop Now)
Milk Makeup Melatonin Overnight Lip Mask
Milk Makeup’s Melatonin Overnight Lip Mask features hyaluronic acid and a blend of goji, acai, blueberry, and blackberry extracts for their powerful antioxidant benefits. It not only smells sublime, but makes lips look plumper, softer, and smoother after just one use.
$22 (Shop Now)
Henné Organics Lip Mask
Henné’s Organics Lip Mask is made with ultra-nourishing oils like rosehip, avocado, sweet orange peel, and jojoba (that’s four of many) and comes from a brand fully devoted to lip care, so you know it’s legit. Its light, citrus-and-vanilla scent sends it over the edge. The best part? Leave it on as you choose — lip masks like this one don’t have a limit since their sole purpose is to soothe, plump, and moisturize.
$37 (Shop Now)
Sara Happ The Sweet Clay Lip Mask
Sara Happ is renowned for her sublime lip treatments and The Sweet Clay Lip Mask is no exception. Comprised of deep-cleansing bentonite clay, nourishing shea butter, and an Ayurvedic herb known as Swertiamarin sourced from the Himalayas, this mask means business. Its bubblegum-pink hue will makes your lips look like you’ve caked them in icing while you wear it, but that’s a bonus if you ask me. Apply it weekly — or nightly — for soft and supple lips that appear visibly smoother after one use.
$32 (Shop Now)
Bite Beauty Agave Lip Mask
Thick, luxurious, and super hydrating, this clear, jelly-like balm is like a deep conditioning treatment for your lips: Agave nectar and lanolin provide a dose of long-lasting moisture, while a hefty dose of antioxidants (literally three times the amount found in a serving of red wine) protect your pout from the elements. It’s best worn as an overnight mask, but the formula also comes in two super-pretty sheer, glossy shades (a gold-flecked rose and a cool, pinkish red) for daytime wear.
$26 (Shop Now)
Klavuu Nourishing Care Lip Sleeping Pack
Klavuu’s Nourishing Care Lip Sleeping Pack comes highly recommended by Allure’s digital reporter Devon Abelman, who lauds it for its weightless formula and ability to bring dry, dehydrated lips back to a happy and balanced state. Enriched with avocado, sweet almond, and apricot seed oils, this Korean beauty treatment leaves lips looking and feeling instantly more moisturized after a mere five minutes.
$15 (Shop Now)
Burt’s Bees Lip Treatment Lip Mask
For less than a Lincoln you can score the Burt’s Bees Lip Treatment Lip Mask, which soothes and hydrates with meadowfoam and sweet almond oils. It’s also 100 percent natural for those of you who prefer a green option.
$3 (Shop Now)
Laneige Lip Sleeping Mask
Laneige’s Lip Sleeping Mask is an all-time Allure editor favorite. Its über-thick formula falls somewhere between a balm and a cream, and works its magic by slowly melting into your lips overnight. Come morning, lips look and feel soft, bouncy, and supple as ever. It also comes in a vanilla version, if that’s more up your alley.
$20 (Shop Now)
Jouer Overnight Conditioning & Repairing Lip Mask
While Jouer isn’t typically known for skin-care offerings, its new Overnight Conditioning & Repairing Lip Mask is a true standout I couldn’t not mention. Jam-packed with ingredients like vitamin E, shea butter, and jojoba oil, as well as hyaluronic acid to help lock in moisture, lips feel quenched for days after using it. Leave it on while you snooze for kitten-soft lips when you wake — or use in place of an ultra-thick balm for the ultimate luxury lip-care experience.
$20 (Shop Now)
KNC Beauty All Natural Collagen Infused Lip Mask
KNC Beauty’s All Natural Collagen Infused Lip Mask contains vitamin E, rose oil, and hydrating cherry extract to help plump fine lines and deeply moisturize the lips. You might remember Emma Stone’s pre-Globes selfie wearing the jelly-like lip patch, which was recommended by her makeup artist Rachel Goodwin, in order to prep the actor’s lips for the big night. Needless to say, if it’s approved by Emma and her MUA, you can bet it won’t be a letdown.
$40 for 10 masks (Shop Now)
Patchology FlashPatch Lip Gels
Patchology’s FlashPatch Lip Gels are similar to that of KNC’s in that they adhere to your lips, feel cool to the touch, and look slightly sheet mask-esque. The biodegradable patches feature soothing green tea extract, redness-reducing niacinamide, and peptides to help enhance elasticity and promote collagen production.
$50 for 24 patches (Shop Now)
Flower Beauty Petal Pout Lip Mask
Flower Beauty’s Petal Pout Lip Mask, which just launched, is already a fast favorite. It’s portable, affordable, and, most importantly, infused with decadent mango and coconut butters to repair chapped and flaking lips.
$10 (Shop Now)
Clinique Pep-Start Pout Restoring Night Mask
Clinique’s Pep-Start Pout Restoring Night Mask not only comes in this unarguably cute, millennial-pink tube, but it also works like a charm on winter-worn lips. Moisturizing ingredients, like murumuru seed butter, hydrogenated castor oil, and sea whip extract go the extra mile to hydrate and simultaneously plump lips while you sleep.
$18 (Shop Now)
Kiehl’s Buttermask for Lips
Kiehl’s Buttermask for Lips is as delicious as its name implies. Chock full of nourishing ingredients like mango butter, coconut oil, and cocoa, with a creamy (not sticky!) consistency, it’s worth the splurge. Blanket your lips with a hefty coat of the stuff before bed and come morning, you’ll wake with supple, hydrated lips.
$26 (Shop Now)
Kaplan MD Perfect Pout Duo
Kaplan MD’s Perfect Pout Duo feels like a dream on lips. The pillow-like balm is whipped to a dreamy, gel-cream consistency and is made of reparative ingredients like seabuckthorn berry extract and sunflower seed wax to nourish lips while you snooze.
$24 (Shop Now)
Starskin DreamKiss Plumping and Hydrating Bio-Cellulose Lip Mask
Starskin’s DreamKiss Plumping and Hydrating Bio-Cellulose Lip Mask utilizes an innovative, coconut juice-derived, bio-cellulose technology that adheres to the lips seamlessly and feels similar in texture to Tatcha’s Luminous Dewy Skin Sheet Mask. Each one is submerged in a tropical-scented bath, which leaves lips looking and feeling juicier after just 15 minutes.
$10 (Shop Now)
111Skin Meso Infusion Lip Mask and Plumping Duo
Before you scoff at the price of 111Skin Meso Infusion Lip Mask and Plumping Duo, allow me to explain why it’s worth the hefty price tag. For starters, the tiniest amount goes a long way (we’re talking the size of a pea or less here). It has also been scientifically tested (and proven effective) to give the illusion of having thicker, suppler lips after just a few uses. What’s more: It contains exfoliating ingredients, like lemon and orange peel oils, which naturally shed the top layer of skin to create an even-toned, softer surface.
$150 (Shop Now)
If you’ve been on the internet within the past year, chances are you’ve read about The Ordinary or have seen photos of its minimalistic products (picture what face serums would look like if Apple made them). The Canadian skincare brand has everything from facial peels to zinc serums at super affordable prices — which is why it’s amassed a cult-like following.
Because the brand has so much to offer, it’s hard to figure out what to start with, especially when anti-aging is on your mind. There’s a ton of competing information out there when it comes to skincare, which is why I usually opt for reviews from Reddit and advice from dermatologists.
There are no skincare fanatics out there quite like those on beauty subreddits. They’ve tested out every product imaginable, and give raw advice and reviews like a best friend. When it comes to what works and what doesn’t, Reddit doesn’t hold back. Here’s what they have to say about some of The Ordinary’s anti-aging offerings.
- Best to achieve glowing, dewy skin: The Ordinary Niacinamide 10% + Zinc 1%
- Best to combat dark spots: Alpha Arbutin 2% + HA
- Best to brighten and hydrate skin: 100% Organic Cold-Pressed Rose Hip Seed Oil
- Best to combat puffy eyes: Caffeine Solution 5% + EGCG
- Best for fine lines and wrinkles: Granactive Retinoid* 2% Emulsion
- Best vitamin C serum: Vitamin C Suspension 23%
- Best for evening skin texture: Azelaic Acid Suspension 10%
- Best exfoliant to combat dullness: Mandelic Acid 10% + HA
Best to achieve glowing, dewy skin: The Ordinary Niacinamide 10% + Zinc 1%
“LOVED this product. It made my skin noticeably brighter and caused me no irritation. That being said, I had issues with pilling when using this with other products, so I didn’t RP.”
Shop now: $6; sephora.com
Best to combat dark spots: Alpha Arbutin 2% + HA
“I’ve had a great response to Alpha Arbutin from the Ordinary. I really notice a difference that I hadn’t achieved with retinol or vitamin C, which are commonly used. Something to keep in mind if you try the common solutions and don’t see the results you’re after.”
“The alpha arbutin works on my dark spots. I noticed they fade faster than my usual routine. I also use niacinamide for my whole face to target oiliness. The AA, I patch it only on my dark spots. But you have to combine it with regular exfoliation and sunscreen.”
Shop now: $9; sephora.com
Best to brighten and hydrate skin: 100% Organic Cold-Pressed Rose Hip Seed Oil
“Can confirm, the rosehip oil is awesome, and I have the most sensitive, complicated, allergic, and comedogenic skin… It keeps hydration and brightens like nothing else.”
Shop now: $10; sephora.com
Best to combat puffy eyes: Caffeine Solution 5% + EGCG
“At the moment I have a cold that morphed into a sinus infection (the JOY!). I’m even puffier than usual. Normally I would patch test, but what with not feeling well and looking like a freaking basset hound I thought screw this sh*t and put it on. It bloody works! You can see the difference almost immediately (this coming from me is a high praise :)”
Shop now: $7; sephora.com
Best for fine lines and wrinkles: Granactive Retinoid* 2% Emulsion
“It eliminated most of the fine lines on my forehead (I’m 28, combo skin, prone to breakouts). Makes my skin very smooth too! I started on the 1 percent in squalane in December but I think that made me break out so I switched back.
It did take me a couple of months to really see the difference though, but I read somewhere retinoids take at least min six to eight weeks to reach their top effect (the anti-aging part at least, don’t know about the acne prevention)… But I’m really happy now!“
Shop now: $10; sephora.com
Best vitamin C serum: Vitamin C Suspension 23%
“I currently [use] the Vitamin C Suspension 23% + HA Spheres 2%, it’s only been two days and my skin when I wake up is so glowy and well-hydrated. I’ve been letting it sit at night for about 30 mins before adding my Ponds Hydrating Cream.”
Shop now: $6; sephora.com
Best for evening skin texture: Azelaic Acid Suspension 10%
“I’ve been raving about this stuff on this sub for a while now (and being consistently downvoted for some reason). It really is a game changer. I can’t use it every day because my skin is very thin and sensitive but on the days I do use it it gives me porcelain skin.”
Shop now: $8; sephora.com
Best exfoliant to combat dullness: Mandelic Acid 10% + HA
“I have sensitive combination skin and other acids have not worked for me in the past. This one is very gentle and started showing effects within a week.”
Shop now: $7; sephora.com
The future looks even brighter for cult skincare beauty brands The Ordinary and NIOD, part of Deciem Inc.—following Estée Lauder’s $1 billion purchase for majority stake in the Canadian-based, multi-brand company.
Estée Lauder Companies Inc. announced that it will increase its investment in Deciem Beauty Group Inc., from 29% to 76%.
ELC, which owns a portfolio of leading beauty brands including MAC, La Mer and Bobbi Brown, made its initial investment in June 2017, and will purchase the remaining interest after a three-year period. Net sales at Deciem for the 12 months ended Jan. 31 were approximately $460 million.
“Over the last four years, we have built a truly special long-term partnership with the incredible Deciem team, and we are excited for what the future holds,” said Fabrizio Freda, president and chief executive officer at Estée Lauder Companies, in a prepared release.
“The company’s hero products, desirable innovation, and digital- and consumer-first high-touch approach have been instrumental to its success.”
In 2013, Brandon Truaxe founded Deciem, known as “the abnormal beauty company,” with the goal of raising transparency in the beauty industry. The company’s portfolio includes six brands; The Ordinary is its largest brand followed by NIOD.
The Ordinary, whose celebrity fans include Kim Kardashian, retails from $3.95 to $28.90, while the vast majority of products retail under $10. The brand’s top-selling product is the Niacinamide 10% + Zinc 1%, a skin blemish serum, for $5.90. According to the company, one product sells every second globally. If The Ordinary offers broad appeal with its budget-friendly prices, NIOD, whose slogan is “skincare for the hyper-educated,” is the higher-end crown jewel in terms of marrying science with skincare. For instance, the smaller-size 15 ml. Copper Amino Isolate Serum retails for $60. All of the Deciem products are created in house in the lab.
“One of the biggest marketing drivers is word of mouth and this can only be achieved by creating formulations that are loved,” said Nicola Kilner, cofounder and chief executive officer of Deciem. “Our products have high levels of trusted ingredients, clear percentages of actives, and most importantly they work.”
Part of the beauty products’ appeal is their simple, almost scientific-looking design.
“The bottles create a lab-like visual in a bathroom cabinet,” Kilner said. “The design has led to a larger conversation about ingredients, we have resonated with a newly coined consumer, the ‘skintellectual,’ who knows exactly what to put on their skin, what the formulas do and in which products to find these ingredients.”
Being a part of the Estée Lauder family will open up a whole new world for Deciem, the executive noted.
“You look at the ELC portfolio of brands and now The Ordinary can mix right next to La Mer,” Kilner said. “We always tried to push that price point does not define luxury.”
The acquisition will allow Deciem to have access to Estée Lauder’s vast resources to grow their brands, particularly global distribution and supply chain.
“We will continue scaling The Ordinary,” Kilner said. “Then we want to get back to the heart of Deciem, which is to be an incubator of brands. Our research and development chemists are working on formulations for new brands as we speak.”
The company’s journey and rise to cult beauty status was not without challenges and growing pains.
“Estée Lauder supported us at our lowest, continue to trust our decisions and most importantly they have loved us throughout,” Kilner said.
The $1 billion paid by Estée Lauder reflects a market value of $2.2 billion. Excluding this gain, Deciem’s net sales and earnings are expected to have a negligible impact on Estée Lauder’s fiscal year 2021 consolidated results, according to the release. The acquisition is expected to close in the quarter ending June 30.
Deciem’s founder Truaxe recognized the synergy between the brands and said Estée Lauder was the only “forever home” for the innovative beauty company.
“They put brand ahead of business and are family-orientated throughout—two values we ferociously hold dear,” Kilner noted.
Whether you’re a 13-stepper or keep it narrowed down to the basics, every skincare routine should have a reliable night cream in its roster. After cleansing away the day, a hydrating cream is the finishing touch that works its magic while you sleep, a perk that’s safe to say both the highly invested and relaxed can get behind.
And when that night cream is packed with anti-aging ingredients like retinol at a price of $12, Amazon shoppers say it’s worth shouting about from the rooftops.
With hundreds of reviews praising its wrinkle-reversing and hydrating benefits, Neutrogena’s Healthy Skin Anti-Wrinkle Night Cream is one of the retailer’s overall best-sellers alongside some heavy hitters in the category of facial night creams. The hypoallergenic and fragrance-free pick is so beloved by shoppers, some say they’ve been using it for more than a decade.
The secret to the cream’s clock-fighting power lies in its inclusion of retinol, a derivative of vitamin A that reduces fine lines, wrinkles, and age spots. “This cream works,” one reviewer shared. “I bought this cream because, for years, I have been using sunscreen on my face and not on my neck. I live in Florida, so I’ve developed droopy and wrinkled skin on my neck. Within a week of using this [cream], the appearance of my neck has greatly improved! I’ve been FaceTiming a lot with family during the quarantine, and they’ve noticed as well that my neck looks way better and less wrinkly. I’m surprised at how quickly I’ve seen an effect!”
Even with powerful retinol in its formula, the best-selling Neutrogena cream deeply moisturizes thanks to a blend of vitamin B5 and E, which specifically work to smooth and soften skin. And since it’s oil-free, you don’t have to worry about it causing pore congestion.
“When I woke up after the very first night of using this cream, I already noticed a dramatic difference,” another shopper said. “I’ve suffered from dermatitis on my forehead for as long as I can remember and have been trying for years to find a product to bring it down. Well, this is it. After one night I already saw my bumps go down significantly. I don’t know what it has done to my skin but I am very grateful for this product!”
From fading dark spots to improving adult acne, this is one product you don’t want to skip!
Shop now: $12; amazon.com