It’s time to take your go-to look to the next level — slightly.
In case you’ve been living under a rock or on a remote island for the past year and a half: we’re just now easing out of a pandemic.
During our time quarantined at home, many of us embraced our natural skin and focused on skincare rather than slathering on makeup. But now that outside is officially opening back up (at least in some places), beauty lovers are using this as a chance to be as extra as possible when it comes to makeup application – especially for the eyes.
So it makes sense that this summer’s hottest makeup trend meets us right in the middle – and Dior’s Cruise 2022 show, which took place at the Panathenaic Stadium in Athens, Greece, is a clear indication of just that.
“It’s a very natural, glowy base for everybody, then each girl has [pearls],” Dior Makeup’s creative and image director Peter Philips told a group of journalists backstage. “Some girls just have two pearls, some have four, some have the whole eye, some have the under-eye – it’s my take on the Greek eye.”
Welcome to Artist Spotlight #55 series on my blog.
But what really made the look so show-stopping were the pearls used to frame the eyes. And ironically enough, these little details matched perfectly with the palette Philips began working on at the top of the year – long before he had decided on the final runway look.
“It’s a bit of a coincidence, because palettes you can’t do overnight, it takes a little bit of time,” he shared. “But I knew where we were going to shoot, I knew it was going to be in Greece. So I said ‘I’ll make a relaxed palette that’s something you want to have with you on a cruise.’ [I wanted] something that’s beautiful and flattering, which is not too intimidating and easy to wear.”
Selena Gomez and her Rare Beauty line kicked off the spring by launching its gorgeous new eyeshadow palette. Now, the beauty line is upping its primer game with its new Always an Optimist Pore Diffusing Primer—and celebrating the launch with a stunning In My Prime campaign shot by beauty influencer and photographer Alissa Ashley.
Gomez handpicked Ashley to capture her subjects “in their prime.” In the video above, Ashley and Gomez discuss their career journeys and what they envision for the campaign.
Welcome to Artist Spotlight #54 series on my blog.
“I had this idea for a campaign, and it was going to be called In My Prime, and I wanted it to be a photography series of basically people showcasing who they are in their prime, whether they’re just wearing the primer and nothing else or they do a full face of glam from the eyeshadow palettes,” Gomez told Ashley. “I just wanted it to be about being in your prime and how you feel more than how you look. I thought your photography was incredible, and I thought this would be a right fit, that we would get to do this together, and I want you to have full creative control, which is the best part because I kind of can step back and see what you do.”
Ashley told Gomez that photography had been a longtime passion of hers: “I’ve always liked photography, and my aunt bought my first camera off of eBay from this random guy. But I really, really liked it. And then somehow, some way, I got into makeup. I think it was maybe because I watched my mom do it, and I liked that a lot and then I went to college a little bit, but then I was like, ‘okay, this isn’t really feeling fulfilling,’ and I knew I wanted to do more makeup stuff and then people would ask me to do YouTube videos. [And I was like,] okay, I guess I’ll do that too so I did that and then I don’t know, I feel like it just happened so quickly.” Ashley’s career took off, and at this point, Ashley has 1.1 million Instagram followers and over 2.08 million YouTube subscribers.
Ashley added that in 2019, “I reached a point in my influencer, YouTube career where I feel comfortable and now I want to feed more of my photography passion.” Initially, Ashley was known for her self-portraits, but “I wanted to take pictures of other people.…I get more enjoyment out of that these days because it’s different. It’s weird. Being in front of the camera, it’s natural now, but being behind is just so much more fun.”
Ashley’s In My Prime campaign, with its first look images debuting on ELLE.com, is a first for Rare Beauty. “We’ve never done anything like this, so it’s going to be really exciting, and I think that it’ll be an opportunity for a bunch of other people to see you and to see the work you’re doing, and I think that it’s going to be a blast,” Gomez told Ashley.
Ashley, with full creative control over the shoot, photographed two subjects for the campaign, Chloé Vero and Deli Lèvon, wearing the primer. (Photos above).
Ashley spoke ELLE.com about why she tapped Vero and Lèvon for the shoot. “I was drawn to the campaign concept at first,” she said. “I love celebrating the idea of ‘in my prime’—when you’re in your in flow, feeling your best. It’s the way I feel when I am behind the camera. It’s my passion and Selena recognized that! I wanted to work with Chloé because her story, as a model who’s also a talented bass player, is so unique. And I came across Deli Lèvon on Instagram! His personality shines through his images; I wanted to use this campaign to get to know him better.”
Rare Beauty’s Pore Diffusing Primer is a light-weight gel, made with hyaluronic acid and a botanical blend of lotus, gardenia, and white water lily, that helps soothe, calm, and nourish skin of all types. It’s the product to start makeup application with and gives skin a matte texture, blurs pores’ appearances, and helps keeps your makeup on longer. It’s one of Rare Beauty’s biggest makeup essentials and available at Sephora, Sephora’s JCPenney locations, and on Rare Beauty’s site.
The Inkey List — for those who may not know and consequently have been seriously missing out — is a U.K.-based brand that made its way to Sephora shelves worldwide back in 2019. Brand co-founder and chemist Mark Curry along with co-founder Colette Laxton were devoted to creating a brand that introduces effective ingredients into your skincare routine without asking you to spend more than $15. In other words, you get to save some money while you watch your skin thrive.
Not only is the brand very reasonably priced, but it’s also very easy for a consumer to navigate and shop. Each product in The Inkey List is named after its main ingredient. For example, if you want to try a hydrating hyaluronic acid, it makes a serum that’s simply called Hyaluronic Acid. The same goes for exfoliating glycolic acid; the brand offers a Glycolic Acid Toner. You get the gist. And if you’re confused about which ingredients you need for your skin type, concerns, and goals, it has you covered with plenty of helpful information.
With more than 30 affordable, ingredient-centric products in The Inkey List’s lineup, it’s hard to know what you may want to start with. While I enjoy a lot of the products, I’ve narrowed it down to nine of my favorite products.
Oat Cleansing Balm
The Inkey List’s Oat Cleansing Balm is formulated with oat kernel oil to keep skin moisturized and colloidal oatmeal to reduce redness. This surprisingly luxurious face wash will strip all the makeup and dirt off your skin but will never strip your skin of moisture. And that’s why it won a 2020 Best of Beauty Award.
For just $8, the Hyaluronic Acid is a great pick if your skin needs a burst of hydration. Just a dime-size amount of this lightweight serum and your dry, dehydrated skin will be thanking you for quenching its thirst.
The Caffeine Eye Cream does for your eyes what a cup of coffee does for the rest of you: make you look more awake. The formula is made up of caffeine that reduces puffiness and Matrixyl 3000, a peptide that cosmetic chemist Ginger King says will help to boost collagen to firm up the skin and minimize fine lines. When the two are combined, you’ll be looking like you had a full night’s rest (even if you didn’t).
The Salicylic Acid Cleanser gets a gold star for helping acne-prone skin get — and stay — clearer. This formula features 2 percent beta hydroxy acid to exfoliate skin and unclog pores, and its zinc compound helps reduce inflammation.
The Glycolic Acid Toner features 10 percent of its star alpha hydroxy acid, glycolic acid, to minimize the look of pores and fine lines. It also has witch hazel to help control excess oil. After just one use, you’ll notice smoother, brighter skin.
The Kaolin Clay Mask is ideal for getting all that gunk out of your pores. The mixture includes kaolin and smectite clays, which work together to remove gunk from pores and absorb excess oil. All in all, this mask will leave skin looking even and feeling clean.
After winning a Best of Beauty Award in 2019, the Rosehip Oil is still an all-time favorite. It’s made of 100 percent pure rosehip oil, which promotes softer and smoother skin. Apply a couple of drops as the last step in your skin-care routine before you go to sleep, and you’ll wake up with glowy, moisturized skin every time.
According to Miami board-certified dermatologist Roberta Del Campo, tranexamic acid is an increasingly popular ingredient for treating discoloration. “It’s known to help not only lighten [hyperpigmentation] but decrease recurrence,” she says, and that’s exactly what the Tranexamic Acid Night Treatment does. After your pimple heals and becomes a dark spot, just apply a pea-size drop of this magic potion every night, and you’ll surely notice a difference in your skin after about a month’s use.
Get your glow on with the Vitamin C cream. The formula is 30 percent L-ascorbic acid, a form of vitamin C that brightens dull skin. Another perk: Use this moisturizer before your morning makeup routine and you can say hello to a smoother canvas for your foundation.