12 Korean Beauty Trends To Try In 2021

Snail mucin. Bee venom. Glass skin. These are just some of the beauty trends to emerge from South Korea in the past five years. Whether you’ve dabbled in a bit of donkey milk (good for rejuvenating the skin with protein and fatty acids) or you’ve played it safe with a weekly face mask, K-beauty is everywhere. In fact, Allied Market Research says that by 2026, the K-beauty market will be worth an estimated $21 billion. According to Jenni Middleton, director of beauty at trend forecasting company WGSN, “During the coronavirus pandemic, consumers searched more for K-beauty, looking for innovative products to add to their lockdown beauty regimes.”

Like most cultural phenomena, K-beauty is ever-changing—what was big last year may not be as popular this year. As Middleton observes, we’re seeing the traditional 10-step routine give way to a more minimalist approach as conscious consumers react against fast fashion and excessive packaging. Elsewhere, playful gimmicks such as color-changing effects or jellylike substances are being passed over in favor of science-backed formulas.

1. Hanbang ingredients

Hanbang ingredients are traditional herbal ingredients used in Korean medicines and they’ve long been a staple in Korean life. For example, ginseng root, houttuynia cordata, sacred lotus, and rehmannia boast antiaging, anti-inflammation, and regenerative properties.

2. Acid layering

K-beauty has been incorporating more acid into its products, but with a gentle approach that focuses on striking the balance: Too much can irritate and aggravate your skin, too little will yield no results, so products with an optimal amount is key. Use the right balance of AHAs and BHAs (plant and animal-derived acids) to gently exfoliate dead skin cells and smooth skin texture.

3. Carrot seed oil

Carrot seed oil is an unsung hero at the moment, although it has been used in K-beauty for more than 10 years. It contains vitamin A and is a great antioxidant. It’s antiaging, antifungal, antibacterial, and anti-inflammatory—so it’s ideal for anyone looking to brighten up their skin.

4. Gentle retinol

K-beauty’s ‘skin first’ approach will continue through 2021, especially given that self-care and skin care are so important right now. There’s no denying retinol’s powerful antiaging properties, but the K-beauty approach uses a lower percentage, so the skin stays healthier and less irritated. Retinol is highly efficacious without causing unnecessary damage.

5. Centella asiatica

[The year] 2021 is less about what’s ‘buzzy’ and more about what’s tried-and-true, with a focus on calming the skin. Centella asiatica [an herb grown in Asia, known for being anti-inflammatory]—or ‘cica’—is huge right now. With everyone dealing with the prolonged stress of the pandemic and dreaded ‘maskne,’ soothing irritated, angry skin seems to be at the forefront of people’s minds. Cica is the ingredient that everyone wants to add to their routine.

6. Clean beauty

More brands are developing products free of chemical additives, artificial ingredients, and fragrance. Products will be even more gentle with effective plant-based ingredients, and many brands are becoming vegan as well. Consumers are more aware of what they put on their skin.

7. Pre-, pro-, and postbiotics

This year, inner and outer wellness brands and products will gain more popularity. For example, brands that focus on pre-, pro-, and postbiotics; microbiome-friendly skin care; and consumable supplements, which benefit both the skin and the gut.

“K-beauty will shift more towards a holistic approach, linking skin care and internal health. I take probiotic supplements for my bouts of eczema and I love using K-beauty products with fermented ingredients. I regularly use 107—it uses aged [seven- and 10-year-old] vinegar [that promotes good gut health]. Their vinegar tastes delicious with honey!”

8. Flexible minimalism

A few years back, we were oversaturated with the ‘10-step Korean skin-care routine.’ The ‘skin-care diet’ [using fewer products and steps] that followed was a pushback against that, but it was too restrictive for those who wanted more results than could be attained with just the basics.

Flexible minimalism is a focus on clean and simple product lines, which makes customizing your routine easier. There will also be a push towards pared-back lists of ingredients. Single and minimal ingredients are appealing because of their simplicity and high concentration of the hero component.

9. At-home indulgences

Skin care has a functional element—it has to work and deliver results—but I expect products that provide meditative, soothing, and spa-like moments to take off in a big way. They can transport you mentally and emotionally to another headspace.

10. Hyphenate and hybrid skin care

We’ve started seeing ‘skipcare’ as a K-beauty trend, where the focus is on a pared-down, simple, and minimalist routine. We will be seeing more efficient and effective multitasking and versatile products—what we like to call ‘hyphenates’ or ‘hybrid’ skin care.

11. Skin detoxifying and barrier strengthening

“The belief that ‘skin is a reflection of your mental state’ comes from Korea, and growing up, my mother emphasized this to me many times. We’ll see more barrier-strengthening ingredients that boost immunity, such as mushrooms, plus detoxifying herbs including mugwort and ginger. Ceramides [which form a protective layer to help prevent moisture loss and visible skin damage] will make a comeback too.”

12. A boost in body care

In Korea, many body-care rituals originate from the bathhouse culture, where milk treatments are slathered on the face and body, and baths are steeped with skin-beneficial ingredients, such as green tea and probiotics. During a difficult year, personal self-care has taken on new importance for many, so we expect to see the definition to include all of the skin, from head to toe.

VOGUE article

The Best Face Scrubs Under $20

I feel as though physical exfoliation is one of the most satisfying skin-care practices because of the instant gratification it can provide (hello, immediately refreshed skin). Not only does exfoliation feel amazing and leave skin instantly more luminous; a good face scrub paves the way for the serums and moisturizers to follow, according to board-certified dermatologist Jeannette Graf.

“Exfoliating can help skin-care products penetrate 20 percent better,” she tells Allure. But here’s a word to the wise: As with most things, there is such thing as too much of a good thing in the case of scrubbing your face. You can avoid over-exfoliation by capping your scrub sessions to a maximum of three times per week.

Whether you need something that’s extra gentle for sensitive skin or want a scrub with a little extra oomph for perpetually clogged pores, I’ve got you — and your wallet — covered. Happy scrubbing, folks.

Cetaphil Extra Gentle Daily Scrub

It’s not ideal to use a face scrub every day, according to dermatologists — so if you’re going to kick up your exfoliation, use the most gentle scrub possible to prevent damage to your skin barrier. The daily scrub from Cetaphil is packed with pH-balancing glycerin, so it hydrates while it sloughs away dead skin cells.

$10 (Shop Now)

Bioderma Sebium Exfoliating Gel

If you’re prone to acne, dullness, and hyperpigmentation, here’s a prime pick for you. The itty-bitty granules in Bioderma’s Exfoliating Gel physically exfoliate until they burst with salicylic and glycolic acid, which chemically exfoliate away impurities. With this formula, you’re getting twice the exfoliation in one product.

$15 (Shop Now)

Neutrogena Oil-Free Acne Wash Pink Grapefuit Exfoliating Scrub

Dermatologists love the Best of Beauty-winning Pink Grapefruit Facial Cleanser from Neutrogena, and the scrub version is full of all the same clarifying ingredients, plus tiny microbeads that give an added boost of physical exfoliation.

$11 (Shop Now)

No7 Radiant Results Revitalising Daily Face Polish

No7’s Daily Face Polish contains ginseng root, which, all by itself, comes with a multitude of skin benefits. According to dermatologists, ginseng contains all sorts of antioxidants and vitamins that prevent fine lines, acne, and even hyperpigmentation.

$9 (Shop Now)

Aveeno Positively Radiant Skin Brightening Daily Scrub

You can always count on an Aveeno product to be gentle on even the most sensitive skin types, and its Radiant Skin Brightening Daily Scrub is no exception. With antioxidant soy extract, gylcerin, and jojoba oil, this scrub exfoliates just as much as it soothes and nourishes.

$12 (Shop Now)

Bliss Micro Magic

Just like the treatments available at Bliss Spa locations, the Micro Magic scrub will leave you feeling totally refreshed. It’s basically a gentle, at-home version of a microdermabrasion that sloughs away dirt and oil with volcanic pumice while its aloe vera soothes and de-puffs.

$13 (Shop Now)

La Roche-Posay Ultra-Fine Scrub

If sensitive skin plus physical exfoliation sounds like a recipe for disaster, let the Ultra-Fine Scrub by La Roche-Posay change your mind. Super-fine pumice particles — suspended in a cooling gel formula — provide just the right amount of grit without feeling scratchy. Plus, this stuff leaves skin with a quenched suppleness you might expect from a water-based gel moisturizer.

$18 (Shop Now)

L’Oréal Paris Pure-Sugar Scrub Nourish & Soften

This L’Oréal Paris sugar scrub is everything a sugar scrub should be — but better. The Pure-Sugar Scrub is infused with not one but three different types of sugar, suspended in a creamy mixture of coconut oil and cocoa butter. The skin-softening formula isn’t overly abrasive, yet it leaves skin visibly glowing after one use. As you probably guessed by the ingredients, the formula smells like baking batter — but just like real batter, you definitely shouldn’t eat it. That said, it does doubles as an excellent lip scrub if you’re compelled to use it near your mouth.

$10 (Shop Now)

Simple Smoothing Facial Scrub

Oily-skinned folks, listen up. The creamy white exfoliator from Simple contains rice powder to absorb excess oil, and the gentle silica particles — a replacement for microbeads — work to manually slough off dead skin, leaving you positively glowing.

$8 (Shop Now)

Yes To Coconut Energizing Coffee 2-in-1 Scrub & Cleanser Stick

In case you prefer toting your cleansers around in stick form, consider this portable scrub by Yes to Coconut, which makes exfoliating way easier than ever. Not to mention, Yes To’s coconut and coffee combo smells amazing.

$10 (Shop Now)

Olay Micropolishing Cleansing Infusions Facial Cleanser with Crushed Ginger

This micro-polish cleanser from Olay reminds me of formulas that are five times its price. The tiny granules feel pleasantly sandy and break down into a creamy consistency as you cleanse, leaving skin visibly glowy post-rinse. Plus, the formula has a zingy scent that smells like summer and happy days, thanks to crushed ginger and citrus.

$10 (Shop Now)

St. Ives Energizing Coconut & Coffee Scrub

Fun fact: This concoction from St. Ives was born after the brand asked fans which scrub they’d like to see next on shelves. This enlivening coffee and coconut combo won. Fans of the (albeit, controversial) Apricot Scrub will love how this provides the same level of super-deep exfoliation (thanks to an infusion of crushed walnut) with the added benefits of skin-softening coconut and circulation-promoting coffee.

$5 (Shop Now)

Yes To Grapefruit Daily Facial Scrub

Citrus scents in the shower are a pick-me-up as much as they are a wake-me-up. The grapefruit extract in Yes To’s citrusy scrub is naturally high in vitamin C (so it boosts collagen production and helps reduce hyperpigmentation), as well as lycopene, which naturally aids in protecting skin from UV damage.

$7 (Shop Now)

Bioré Charcoal Pore Minimizer

The beaker-like nozzle of Bioré’s Charcoal Pore Minimizer makes you feel like you’re in chemistry class every time you use this black scrub. The charcoal powder pulls out oil and pollutants like a magnet, and it all rinses away with the gel.

$10 (Shop Now)

Mario Badescu Kiwi Face Scrub

The super-creamy formula, which features kiwi seeds and alpha-hydroxy acids (which you can read more about here), leaves your skin smoother than ever — and yet it’s astonishingly nonabrasive. The pearlescent mint-green color is so stunning!

$15 (Shop Now)

ALLURE article

Sales For This Popular Moisturizer Were So High, The Brand Was Able To Cancel $1 Million Of Student Loan Debt

Almost 1.6 million jars of the moisturizer sell each year.

If you came up with a Venn diagram of popular beauty brands and those doing good things for society, the overlap wouldn’t be huge. The number’s growing, but it’s tough to find a brand that commits to donating more than, say, one percent of profits to a cause — and when they do, it’s often from a single specialized product or sale, not their overall bottom line. This year, skincare brand First Aid Beauty effectively said screw that, and made good on its burgeoning popularity by saving 24 people from crushing student loan debt. 

If you’re not familiar with the brand, you’ve been missing out on one of Amazon, Sephora, and Ulta’s perennial best-sellers. According to First Aid Beauty, more than 1,575,000 jars of the brand’s Ultra Repair Cream are sold each year, which equals one every 20 seconds — and if you take a look at the moisturizer’s reviews and its ranking as one of Amazon’s best-selling body creams, it’s easy to see why. 

One Amazon shopper wrote that the cream saved their skin after a move to Colorado, where the lack of humidity left them “breaking out like a teenager.” After incorporating the Ultra Repair Cream into their routine, they say their skin is the healthiest and clearest it’s ever been. Others agree that the cream is “by far one of the best moisturizers” they’ve ever used, and more call it a “miracle cream” that soothes spots expensive creams, serums, exfoliants, and steroid creams can’t touch. It’s incredibly effective for eczema in particular, 158 reviewers say, and for allergic reactions like those from face masks. 

Shop now: $14; amazon.com

Seeing First Aid Beauty reinvest money in its customers is the best kind of payback. This past February the brand announced its commitment to paying off $1 million of student loan debts through its FAB AID initiative, with 10 percent of proceeds from a special edition FAB AID Ultra Repair Cream added on top of that million dollar contribution. Last week, the brand announced its 24 winners, and that it’d be wiping out almost $1.3 million in student loans. 

The reactions alone are enough to make your skin glow. One recipient with $91,765 paid off said, “You have no idea how much this means to me. I feel like I just lost this weight that I’ve been carrying for so long,” while another person with $17,680 paid off said the freedom is going to launch her further on her “calling” to become a nurse and advocate for the Hispanic community. 

The combination of an excellent product with a fantastic cause is unbeatable — it feels like the skincare equivalent of peanut butter and chocolate. First Aid Beauty is continuing the program into 2021, and expanding eligibility to include residents of the US and Canada who have or will graduate from an undergraduate program from January 2011 to August 2021. There’s no purchase necessary to enter, but if you’re looking for a winter “miracle balm” that leaves aggravated skin silky and baby soft, on top of funding a good cause — look no further.

INSTYLE article

10 Overnight Face Masks That Hydrate Skin In Your Sleep

The thought of slathering on a face mask before you go to sleep sounds like a bed linen nightmare, seeing as no one wants to wake up to product smeared all over their pillow.

But the good news is overnight face masks are pillow-proof formulas that quickly dissolve into the skin when applied, and stay put as you sleep. And they offer a lot of skincare benefits, too.

“While you sleep, blood flow to the skin increases, and the skin tries to repair itself,” explains Dr. Rosemarie Ingleton, dermatologist and medical director of Ingleton Dermatology. “Overnight face masks can help this recovery process as active ingredients are better absorbed and penetrate more deeply.”

So if you’re looking to take your nighttime skincare routine to the next level, it’s time to try this bedtime treat.

Ten overnight masks that will help enhance your skin while you get your beauty sleep, ahead.

Chanel Hydra Beauty Masque de Nuit au Camèlia Hydrating Oxygenating Overnight Mask

This creamy formula transforms to a water-like texture when massaged into skin, helping to soothe, plump, and intensely hydrate. A great restorative mask, its exclusive complex of zinc, copper, and magnesium encourages skin oxygenation for a radiant morning glow.

To shop: $65; macys.com

Elemis Peptide4 Plumping Pillow Facial Hydrating Sleep Mask

This super-cooling gel mask is clinically proven to lock in moisture for up to 24 hours, creating a veil that helps prevent overnight water loss. It also fights the visible signs of tired, dull skin with peptide4, a yeast peptide that helps balance and support the skin’s barrier function.

To shop: $65; nordstorm.com

Fresh Black Tea Firming Overnight Mask

Think of this overnight mask as a corset for the face. Its potent blend of black tea extract and other powerhouse ingredients improves the skin’s elasticity for a visibly more defined, contoured look. Black tea is known for its ability to protect against free-radical damage and soothe the skin. Other ingredients include blackberry leaf extract; known for its firming properties, and lychee seed extract, which helps maintain elasticity and smoothness.

To shop: $92; sephora.com

Glow Recipe Avocado Melt Retinol Sleeping Face Mask

Avocados aren’t just great on toast; they are rich in antioxidants, which help soothe acne and inflamed skin. We love this mask because it combines avocados with retinol to help reduce hyperpigmentation, and also helps to nourish and repair blemish-prone skin.

To shop: $49; sephora.com

Laneige Hypoallergenic Cica Sleeping Mask

If you’ve been feeling a bit stressed lately, chances are it’s affecting your skin. This mask delivers powerful regenerating effects through its infusion of cica, a perennial herb that boosts collagen production to strengthen the skin’s barrier.

To shop: $34; sephora.com

Neogen Dermalogy A-Clear Aid Soothing Overnight Mask

Prevent future breakouts with this soothing face mask, made with salicylic acid to help remove pore-clogging impurities and control excess sebum. Extracts of centella asiatica and tea tree instantly help repair the skin and reduce the appearance of acne scars, to reveal a brighter, clearer complexion.

To shop: $20; sokoglam.com

Olay Firming Overnight Gel Face Mask with Vitamin A

Sleep like a queen knowing this firming face mask is working through the night to plump your skin with moisture for a visibly toned look. The ingredients at work include vitamin A, vitamin B3 and hyaluronic acid, specially formulated to promote smooth, firm skin.

To shop: $26; walmart.com

Origins Drink Up Intensive Overnight Hydrating Mask with Avocado & Swiss Glacier Water

Every application of this emollient rich mask is like drinking a tall glass of water for your skin. Packed with omega-3 fatty acids, vitamins A, D, E, Swiss glacial water and avocado oil, your skin will benefit from intense, targeted hydration, and 72 hours of long-lasting moisture.

To shop: $27; macys.com

Sephora Collection Overnight Glow Mask

Say goodbye to dry, dull skin with this radiance boosting mask, formulated with natural-origin glycolic and hyaluronic acid. The result? Brighter-looking, moisturized skin that looks renewed and well-rested.

To shop: $16; sephora.com

Sisley Paris Velvet Sleeping Mask

Dry skin can cause all types of annoying irritations, from itchiness to flaking. Made up of a combination of powerful plant-based ingredients, including saffron flowers and shea butter, this soothing mask helps intensely nourish and moisturize dry skin to help it regain comfort and suppleness.

To shop: $140; nordstrom.com

INSTYLE article

The 24 Best Face Masks of All Time, According to Magazine Editors

When it comes to our skin-care routines, there’s no step perhaps more indulgent than doing a face mask. Whether you prefer a deep-cleansing clay mask or a hydrating overnight gel formula, there’s no better form of beauty T.L.C. than devoting 20 to 30 minutes to take care of your skin. “[Face masks] are designed to deliver high concentrations of active ingredients to your skin,” Joshua Zeichner, director of cosmetic and clinical research at Mount Sinai Hospital in New York City, tells Allure. “Generally speaking, masks are used intermittently to help give your skin a boost when it needs it.”

And while our desks are continually graced by new product launches on the daily (a tough job, we know, but someone’s got to do it), we’re taking a step back to spotlight the best face masks that left our complexions brighter, dewier, less congested, and just generally glowed-up. Happy masking!

Lancer Clarifying Detox Mask with Green Tea and 3% Sulfur

Those with acne-prone and oily skin will love the Lancer Clarifying Detox Mask with Green Tea and 3% Sulfur, which is made with a blend of clay, sulfur, azelaic acid, and fruit extracts. It was even created by a dermatologist for his own clients. According to Lancer himself, “Acne and aging are triggered by the same mechanisms,” and his skin-care products take on both with a double whammy. Because of this, the mask won a 2019 Allure Best of Beauty Award.

$75 (Shop Now)

Dr. Dennis Gross Clarifying Mask With Colloidal Sulfur

Part of Dr. Dennis Gross’s DRx Blemish Solutions collection, the Clarifying Mask With Colloidal Sulfur relies on some of least-drying acne-fighting ingredients — colloidal sulfur, bentonite clay, and kaolin clay, to be specific — to help clear up breakouts. Worn overnight, it makes a noticeable difference on the angriest blemishes without causing any additional irritation. In fact, your skin will even feel soothed come morning.

$28 (Shop Now)

Biossance Squalane + Vitamin C Rose Mask

The Biossance Squalane + Vitamin C Rose Mask pumps out as a gel and soaks in as a cream, which is a cool enough reason to give it a try, but you’ll keep coming back to it for the brightening vitamin C delivered via moisturizing squalane.

$48 (Shop Now)

Burt’s Bees Restoring Antioxidant Mask

There are a lot of reasons to hate pollution, but what it does to your skin is the one that hits closest to home. One way to fight back against its dulling effects: this Burt’s Bees Restoring Antioxidant Mask. Of all of its natural ingredients, green tea takes the spotlight as the antioxidant powerhouse. The formula hydrates to give skin a noticeable boost while preparing it to face another day outside.

$15 (Shop Now)

Renée Rouleau Rapid Response Detox Masque

Renée Rouleau promises, if you use the Rapid Response Detox Masque right when you sense a breakout coming on, this calming gel formula will essentially interrupt the erruption. But it’s not just for acne — Rouleau also recommends it when you’re puffy after partying and even to soothe skin after waxing.

$65 (Shop Now)

VENeffect Skin Calming Mask

Old-school mineral ingredients, such as calamine, zinc, and pink clay, are modernized with the VENeffect Skin Calming Mask. The 2019 Allure Best of Beauty winner can be slathered all over your face to slough away dead skin cells and banish breakouts, or you can dab it on blemishes to clear them up overnight.

$60 (Shop Now)

Herbivore Botanicals’s Blue Tansy Resurfacing Clarity Mask

The serious tingle factor from Herbivore Botanicals’s Blue Tansy Resurfacing Clarity Mask will let you know it’s working. And thanks to the alpha and beta hydroxy acids and white willow bark, skin will be left looking and feeling smooth post-rinse and beyond.

$48 (Shop Now)

Dr. Brandt Pores No More Vacuum Cleaner

A pore-purifying powerhouse, this 2019 Best of Beauty-winning maskemploys glycolic and salicylic acids to gently exfoliate and suck up oil. Tiny beads in the Dr. Brandt Pores No More Vacuum Cleaner get massaged into skin, releasing iris root and rose extract to nourish skin as the mask tightens.

$42 (Shop Now)

Drunk Elephant F-Balm Electrolyte Waterfacial Mask

Just like electrolytes in a drink help rehydrate your body, the electrolytes in this formula bring your skin back to a more hydrated, supple state. You can also thank ceramides, omega fatty acids, and antioxidants for their barrier-replenishing help.

$52 (Shop Now)

Dior Hydra Life Glow Better Jelly Mask

Consider the Dior Hydra life Glow Better Jelly Mask one that fully lives up to its name, thanks to botanical extracts packed with exfoliating alpha hydroxy acids and an invigorating gel texture. Oh, and did we mention it only takes three minutes to use?

$69 (Shop Now)

Caudalie Instant Detox Mask

Combat excess oil and breakouts with the deep-cleansing Caudalie Instant Detox Mask, which contains papaya enzymes to brighten, plus pink clay and coffee to target blackheads.

$39 (Shop Now)

Fresh Black Tea Instant Perfecting Mask

It takes a lot for a mask to call itself a not one, not two, but three-time Best of Beauty winner. Fresh’s Black Tea Instant Perfecting Mask is an all-star in our book due to its potent antioxidant-rich formula, and the fact that it leaves skin feeling “rose-petal soft.”

$92 (Shop Now)

Drunk Elephant T.L.C. Sukari Babyfacial

A whopping 25-percent alpha hydroxy acid formula packs a serious punch in Drunk Elephant’s T.L.C. Sukari Babyfacial, which quickly won over skin-care fanatics with its gentle yet effective approach to at-home exfoliation. “Ingredients such as matcha and milk thistle contain potent antioxidant and anti-pollution properties, which help to condition and soothe redness,” Shereene Idriss, a dermatologist at Union Square Laser Dermatology in New York City, tells Allure.

$80 (Shop Now)

First Aid Beauty Hello FAB Ginger and Turmeric Vitamin C Jelly Mask

Like a Jello shot for your skin, The First Aid Beauty Hello FAB Ginger and Turmeric Vitamin C Jelly Mask is a cooling jelly mask (and Allure Best of Beauty 2019 pick) that hydrates and brightens skin with antioxidant-packed ingredients, like ginger, turmeric, and vitamin C. Plus, lactic acid gently exfoliates to leave your face feeling all radian, fresh, and new.

$32 (Shop Now)

Kiehl’s Calendula & Aloe Soothing Hydration Mask

If the (skin) thirst is real, consider the Kiehl’s Calendula & Aloe Soothing Hydration Mask a complexion oasis. The cooling gel formula not only feels incredible on skin, but if you’re a fan of the brand’s toner, consider the duo a match made in skin-care heaven.

$45 (Shop Now)

GlamGlow Supermud Clearing Treatment

When it comes to acne-fighting masks, the GlamGlow Supermud Clearing Treatment is a game-changer. After leaving it on for 10 minutes, you can visibly see the oil drawn out from your pores (yuck, but in a good way), and after rinsing, skin is left looking brighter than ever.

$59 (Shop Now)

Philosophy Purity Made Simple Pore Exfoliating Clay Mask

Philosophy’s Purity Made Simple Pore Exfoliating Clay Mask — a 2017 Best of Beauty winner — contains salicylic acid to gently exfoliate skin and ward off breakouts. Another plus? It just takes five minutes to work its magic.

$35 (Shop Now)

Origins Original Skin Retexturizing Mask with Rose Clay

The Origins Original Skin Retexturizing Mask with Rose Clay is adored by many a beauty editor, and it’s easy to see why: It instantly minimizes the appearance of pores and leaves your complexion looking beyond glowy — and clocks in at under $30.

$26 (Shop Now)

Peter Thomas Roth Irish Moor Mud Purifying Black Mask

Not all mud masks are created equal. Case in point: Peter Thomas Roth’s Irish Moor Mud Purifying Black Mask doesn’t leave your complexion feeling the least bit parched, so if you’re looking for a mask that will decongest skin without drying it out, look no further.

$60 (Shop Now)

Sisley Black Rose Cream Mask

While Sisley’s Black Rose Cream Mask — you know, with its $166 price tag and all — exists firmly in “splurge” territory, the brightening, dewy results of this mask speak for itself.

$166 (Shop Now)

SK-II Facial Treatment Mask

“SK-II’s Facial Treatment Mask offers a super-luxe hydrating experience,” says Idriss, who encourages patients to save the remaining essence (which there’s a ton of in that little packet, FYI). “The power player here is pitera, a blend of vitamins, amino acids, minerals, and organic acids, that work together to stimulate cellular repair and promote more efficient skin regeneration. The results are a brightened, moisturized, and smoother skin surface.”

$95 (Shop Now)

Sunday Riley Saturn Sulfur Acne Treatment Mask

Breakouts don’t stand a chance against Sunday Riley’s Saturn Sulfur Acne Treatment Mask. And unlike other formulas, Saturn addresses much more than just blackheads; it also clears congested pores, hormonal acne, and emerging zits.

$55 (Shop Now)

Tata Harper Resurfacing Mask

Take the farm-to-skin approach with Tata Harper’s Resurfacing Mask, which curbs excess oil and evens skin tone by gently exfoliating.

$65 (Shop Now)

Laneige Water Sleeping Mask

Don’t sleep on Laneige’s Water Sleeping Mask, which, as one Allureeditor put it, is the beauty product equivalent of skin-care commercial models rinsing their faces serenely “by dramatically splashing water on it in slow motion.”

$25 (Shop Now)

ALLURE article

Looking for a Hydrating Face Mask? Here Are 14 to Soothe Dry Skin This Fall

As fall approaches and temperatures drop, skin tends to become dryer. On top of richer moisturizers, face oils, and serums, a hydrating face mask every now and then can help the skin retain moisture. “Hydrating masks are so important because they replenish the skin with moisture that was lost through time,” says Samantha Mims, in-house esthetician at Brooklyn Face & Eye. “With weather getting colder, now is a great time to start incorporating those H20 masks in your routine.”

Here, 14 hydrating face masks to add into your skin-care routine this fall (and beyond!), to give your skin the nourishing boost it deserves.

Youth to the People Superberry Hydrate + Glow Dream Mask with Vitamin C

Esthetician and Fenty Skin ambassador Sean Garrette considers this overnight concoction one of the best face masks because “it plumps, hydrates, and soothes stressed and dehydrated skin.” It’s formulated with hyaluronic acid, squalane, and antioxidants like vitamin C, prickly pear, goji, açaí, and vitamin E.

Buy at Sephora $48

Essentials By Temi Botanical Masque

Breakouts on the rise? This mask is soothing, hydrating, and purifying. Created by Temi Shobowale, the Botanical Masque is perfect for reducing inflammation thanks to chamomile flower extract. Kaolin clay, which is detoxifying, helps to remove impurities from the skin. It’s also brightening and energizing due to the vitamin C within the maca root. 

Buy on their website $40

Epara Skincare Intense Hydrating Mask

With ingredients like rice powder, licorice root extract, Moringa seed oil, and more, this mask is super nourishing and gentle enough to use a couple of times a week for 10 minutes at a time. 

Buy at Saks Fifth Avenue $195

Freck Foreclay Cactus Clay Mask 

This clay mask contains moisturizing ingredients like cactus flower, prickly pear seed oil, and kelp extract to nourish the skin.

Buy on Revolve $22

Alder New York Smoothing Face Mask

Alder New York’s Smoothing Face Mask is a good go-to, thanks to hyaluronic acid and sea botanicals, which provide moisture and collagen-boosting benefits. 

Buy on their website $46

Artis Phantom Silks Skincare Primer Sheet Mask

This sheet mask is the perfect pick-me-up in the morning or at night, when skin needs an extra dose of hydration, as it’s filled with copious amounts of hyaluronic acid. 

Buy on their website $20

Plant People Restore Face Mask 

While nourishing the skin, this face mask helps to fight against damage with vitamins B12 and E. CBD helps to soothe and smooth the skin’s texture, reducing redness and inflammation. If you’re looking to combat hyperpigmentation, this mask’s shiitake mushroom extract will lend a hand.

Buy on their website $60

Summer Fridays Jet Lag Mask

This gentle exfoliating mask is an all-in-one facial treatment in a tube. It offers a great hydrating reset for skin in need. Standout ingredients include chestnut extract, which offers a natural exfoliating experience; vitamin C for a brightening boost and skin-barrier nourishment; and anti-aging niacinamide, which also helps with pore reduction, smoothing fine lines, and wrinkles. 

Buy at Sephora $48

Botnia Soothing Repair Mask 

This mask is great for sensitive skin. It’s a favorite of Mims, who recommends it for its “hydrating components like hyaluronic acid, in addition to its botanical extracts like geranium and rose to help fight bacteria and inflammation.”

Buy at Nordstrom $42

Cosrx Ultimate Nourishing Rice Overnight Mask

This is Mims’s favorite overnight mask, with rice extract that softens and smooths texture and niacinamide to brighten and minimize pores.  

Buy at Dermstore $18

Herbivore Prism Exfoliating Glow Facial 

Filled with aloe vera and rose water, this facial mask is equally soothing and hydrating. It’s part cleanser and part exfoliant, helping to keep hyperpigmentation, enlarged pores, and overall skin dullness at bay. 

Buy at Dermstore $58

Révive Brightening Moisture Mask

Trying to get that radiant glow beyond summer? This mask has a soft, soufflé texture, offering deep moisture while brightening dull skin with vitamin C.

Buy at Nordstrom $130

Jacq’s Clarifying Green Smoothie Face Masque and Scrub

This mask’s bentonite clay removes impurities from the skin’s surface, while ginger essential oil hydrates and shields skin—call it the perfect ingredient for a self-care Sunday. Bamboo charcoal, Dead Sea salt, and tamanu oil offer an extra-clarifying boost.

Buy on their website $27

Golde Clean Greens Face Mask

Speaking of green, this powder-turns-gel mask is filled with superfoods you’d want in your smoothie, like spirulina, mango juice, chlorophyll, and chlorella. The results? Clearer, healthier, dewier skin.

Buy on their website $34

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