6 Essential Things to Know Before Using Retinol and Retinoids

Ah, retinol. When it comes to defense against fine lines and maintaining a healthy glow, there’s no ingredient in skincare more lauded. The irony? Even though the revolutionary youth-enhancing active is a mainstay of drugstores, department store counters, and dermatologist offices alike, it still manages to mystify. And thus, it’s often underutilized or misused.

What is retinol?

To bring it back to the basics, retinol—alongside other retinoids, such as retinoic acid and retinyl palmitate—is essentially a derivative of vitamin A, which is one of the body’s key nutrients for boosting cell turnover. “It’s added to topical skincare products to promote skin renewal, brighten skin tone, reduce acne, and boost the collagen production,” explains New York City dermatologist Whitney Bowe, MD. “It also functions like an antioxidant to help address free radical damage, which leads to visible signs of aging.” The way dermatologist Francesca Fusco, MD, sees it, it’s the ingredient that does it all in dermatology, both cosmetically and medically. “I consider it a gold standard in skincare and often explain it to my patients as something that sweeps away dead skin cells, clogged pores, and dull skin,” she explains.

Here, experts break down how to carefully incorporate the powerhouse ingredient into your regimen to achieve a supernaturally fresh-faced complexion, now and for decades to come.

Begin in Your Mid 20s or Early 30s

Thirty has long been the banner year for introducing retinol into one’s routine, but  many women are starting before then, motivated by early signs of aging, such as sun spots or crows feet, or simply eager to get a head start and utilize the latest technologies—under the careful watch of their dermatologist. “Your mid-twenties are a great time to start using retinol,” says Ellen Marmur, M.D. “Many patients who have used it for years swear by it.”

Integrate Retinol Slowly and Gently

“Balance is critical,” cautions Bowe. “Retinol can be very irritating if used too frequently or if the formulation is too strong for your skin.” She recommends starting off with a pea-sized amount of a low percentage over-the-counter formula (.01% to 0.03%), and using it “two times per week, slowly increasing the usage to give the skin a chance to acclimate.” Moreover, you should skip your retinol product on the day before you exfoliate (Bowe recommends exfoliating two to three times per week). “Exfoliating is abrasive and irritating, and you do not want to compound the skin irritation by heightening your skin’s sensitivity,” she says, adding that if you’re getting certain in-office treatments like lasers, microneedling, microdermabrasion, you will want to take a break from your retinol. In the spirit of not overdoing it, there’s a spate of new time-release formulas fit for skin types prone to redness or breakouts. “They’re a good option for people who have sensitive skin,” explains Fusco. “It releases the active ingredient over time and may offer less irritation.” In terms of prescription retinol versus something over the counter, the former is much more potent with a higher percentage of retinol and one may graduate to it over time, says Bowe.

Watch Out for Harsh Side Effects

While certain side effects, such as mild irritation, dryness, and sun sensitivity are normal as your skin adjusts to the active ingredient, intense flaking, redness, and burning are not—and those with especially sensitive skin, or who struggle with conditions like rosacea or eczema, should be wary of retinol or shy away from it all together. “If you cannot tolerate retinol, don’t worry,” says Marmur. “It’s not the only anti-ager! There are plenty of amazing anti-aging ingredients, such as wild indigo, that work beautifully without any irritation or sun sensitivity.”

Use Retinol Only at Night and Wear SPF Every Day

“Retinol makes your skin more sensitive to UV rays and sunlight decreases the efficacy of the product,” explains Bowe, who instructs patients to only use retinoids at night and be diligent about applying a daily broad-spectrum SPF 30 or higher during the day. Moreover, with retinol use, one should always be conscious of the weather forecast and trips to hot locales. “It should not be used during seasons or vacations when individuals will be spending extended time in direct sunlight,” warns Fusco.

Don’t Stop at Your Face

When applying a retinol-infused elixir, don’t neglect your neck or décolletage, which are areas notorious for showing the signs of aging, yet often overlooked. “If those zones seem too sensitive for your current formula, add a squirt of ceramide-enriched moisturizer before smoothing it on, or pick up a separate retinoid made specifically for the area in question,” says Bowe. “They typically contain a lower dose of vitamin A, zero fragrance, and loads of soothers.”

VOGUE article

6 Vitamin C Serums That Will Transform Your Skin

The vitamin that makes orange juice so nutritious also happens to be one the the most powerful players in skincare. Obviously, we’re talking vitamin C. 

Apart from being your saving grace during a cold that just won’t quit, the vitamin can help brighten dark spots, even out skin tone, and support collagen production. In other words, there’s a reason why there are so many serums with Vitamin C — it’s a versatile ingredient that can work wonders for the skin.

Whether your dermatologist recommended adding one to your routine, or your friend is swearing by their vitamin C splurge and you want in on the hype, here are a few of the best out right now. 

No7 Youthful Vitamin C Fresh Radiance Essence

At less than $30, you can’t really beat the price of this radiance-boosting vitamin C-based serum, which promises results in two weeks.

Buy at Target $25

Dr. Dennis Gross Skincare C + Collagen Brighten & Firm Serum

Your secret to curing dull winter skin? This serum, which not only helps prevent the formation of fine lines and wrinkles, but evens out your skin tone and gives it that healthy glow you’ve been missing since August. 

Buy at Dermstore $78

Drunk Elephant C-Firma Day Serum

This L-ascorbic acid-based serum delivers on warding off free radicals and the signs of aging, but it’s also made with pumpkin ferment extract and pomegranate enzyme to exfoliate dead skin cells sitting on the surface of your skin.

Buy at Sephora $80

SkinCeuticals C E Ferulic Serum

Now this is a powerful one. It’s made with vitamin C and E, as well as ferulic acid to help those two components do their jobs of neutralizing free radicals and improving the appearance of fine lines and wrinkles way better. It also keeps working on your skin for 72 hours. 

Buy at Dermstore $166

Sunday Riley C.E.O. Rapid Flash Brightening Serum

Sunday Riley’s 15 percent vitamin C serum delivers all the anti-aging benefits you’d hope for, while reducing redness and gently exfoliating the surface of your skin. 

Buy at Sephora $85

DIOR Capture Youth Glow Booster Age-Delay Illuminating Serum

Dior just one-upped your glass of orange juice with a serum that’s made with murunga plum, a fruit that the brand claims is 100 times more concentrated in vitamin C than oranges. That, combined with AHAs and antioxidant-rich ingredients, makes this glow-boosting tonic a must-have for winter. 

Buy at Sephora $95

INSTYLE article

The Best Face Oils For Every Concern — From Anti-Aging To Deeply Moisturizing

If you add one thing to your skincare routine this season, make it a high-quality oil.

It wasn’t so long ago that “oil” was a dirty word in skincare. The only time you’d see it on a label was when paired with the phrases “-free” or “-reducing.” Thankfully, conventional wisdom has reversed course to be inclusive of the millennia-old practice of treating skin ailments with nourishing oils.

With the season change upon us, there’s no better time than the present to supercharge your routine with a hydrating, oil-balancing, or anti-aging oil. Dermatologists tested countless oils and rounded up the best options for every concern and skin type, from brands like Sunday Riley, Tata Harper, Vintner’s Daughter, and more.

These are the best oils to buy for every need:

Keep scrolling to find out why each of these oils made best in class.

Best for Glowing Skin: Sunday Riley C.E.O Glow Vitamin C + Turmeric Face Oil

The secret to glowing skin is actually quite simple: It’s vitamin C. The powerful antioxidant fades pigmentation and lends an overall brightness to your complexion. This lightweight oil by Sunday Riley is chock-full of the stuff, in the form of THD ascorbate, a shelf-stable variety. Turmeric extract also imparts a warm radiance to the skin.

Shop now: $40; sephora.com

Best for Wrinkles: Tata Harper Retinoic Nutrient Face Oil

This luxurious, all-natural facial oil by Tata Harper is formulated with rosehip oil-derived retinol, one of the best-researched, most-proven anti-aging ingredients. This oil’s keystone ingredient, plus a cocktail of other antioxidants, will reduce the appearance of wrinkles and plump out fine lines while fighting free radicals and slowing signs of premature aging.

Shop now: $132; nordstrom.com

Best for Acne: Aesop Fabulous Face Oil

This non-greasy oil is a great choice for those with congested skin or clogged pores. A rich blend of carrier plant oils contains benzyl salicylate, a form of salicylic acid, an oil-soluble exfoliant that breaks down acne-causing bacteria. Those sensitive to smells should be forewarned: Effective though this product may be, it’s on the pungent side.

Shop now: $57; nordstrom.com

Best for Extremely Dry Skin: Vintner’s Daughter Active Botanical Serum

Whether you naturally suffer from dry skin or you’re gearing up for a long season of moisture-sapping winter air, this rich cult-loved oil from Vintner’s Daughter is the bottle you need on your vanity. A plush blend of 22 active ingredients found in natural oils like grapeseed, hazelnut, and bergamot peel work together to relieve tight, cracked, and thirsty skin.

Shop now: $185; net-a-porter.com

Best for Dehydrated Skin: Indie Lee Squalane Facial Oil

Dehydrated skin is first and foremost in need of hydration, then moisture. Prep your skin barrier with a watery toner like Indie Lee’s restorative CoQ-10 Toner, and then follow up with a non-irritating squalane oil from the same brand.

Shop now: $34; sephora.com

Best for Oily Skin: Biossance Squalane + Tea Tree Balancing Oil

Though using an oil to manage oil production may seem counterintuitive, sometimes it’s exactly what sebaceous skin types need the most. This elegant blend by Biossance puts squalane — a lightweight, fast-drying olive-derived oil — at the core of its formula, which will help manage shine. The oil also includes tea tree oil, an astringent and anti-inflammatory agent.

Shop now: $49; sephora.com

Best for Combination Skin: Supernal Cosmic Glow Oil

A newcomer to the scene, this emergent face oil by a former creative director is destined to be one of the most beautiful items on your shelf. But more than just a pretty face, Cosmic Glow Oil achieves the unachievable with a formula that is at once moisturizing and oil-balancing. The luxurious, pleasantly fragrant blend penetrates quickly, making it a great option for combination skin and daytime use.

Shop now: $108; credobeauty.com

Best With Makeup: Costa Brazil Kaya Anti-Aging Face Oil

Skincare freshman Costa Brazil isn’t playing around when it comes to moisture. With ingredients sustainably sourced from the Amazon Rainforest like Tucuma, Brazil Nut and Pataua extracts, the brand’s signature product, Kaya, takes on the aging process as naturally as it does powerfully. Better yet, this satin oil pairs excellently with makeup, and can even be mixed directly in with your foundation.

Shop now: $125; net-a-porter.com

Best Drugstore: Milani Prep+Soothe Camellia Face Oil

If you’re in between bottles, need a substitute while traveling, or just prefer to buy cosmetics while stocking up on other vanity essentials, this oil by Milani is a great, affordable drugstore choice. A blend of grapeseed, camellia seed, moringa seed, and six other oils, plus anti-aging ingredients like tocopherol, add up to make this weightless blend with a satin finish. The quick-drying formula makes this product appropriate to wear comfortably beneath makeup.

Shop now: $9 (Originally $14); amazon.com

Best for Sensitive Skin: Drunk Elephant Virgin Marula Antioxidant Face Oil

A general rule of thumb for sensitive skin is to use products with as few ingredients as possible — that way, you’re eliminating the number of triggers that may disagree with your skin. This best-selling oil from Drunk Elephant uses just one ingredient: high-quality virgin marula oil. This single-origin oil delivers omegas 6 and 9, and is absorbed quickly.

Shop now: $40; sephora.com

Best for Scars: Bio-Oil Multiuse Skincare Oil

If you’ve heard of Bio-Oil before, it was likely in a Kardashian kontext — Kim, Khloé, and Kourtney have all at one point or another extolled the virtues of this vaguely medicinal-looking bottle of skin oil. Anecdotally, reviewers tend to agree with the assessment of this product as a valid mechanism for fading scars.

Shop now: $15 (Originally $19); amazon.com

Best for Firming: Herbivore Botanicals Orchid Facial Oil

This elegant blend from Herbivore calls upon floral oils to fight signs of aging. Orchid extract hydrates skin, while camellia flower oil and jasmine sambac oil increase elasticity. The blend’s bouquet of botanical garden-worthy ingredients makes for an oil that’s as naturally fragrant as it is skin-strengthening.

Shop now: $64; nordstrom.com

Best for Rosacea: Cliganic USDA Organic Jojoba Oil

Jojoba oil is a solid choice for those with rosacea, and is even recommended by the Rosacea Foundation. The carrier oil contains anti-inflammatory agent myristic acid, which can reduce redness. This 100 percent pure jojoba has over 3,000 five-star ratings on Amazon, and is Amazon’s choice for “jojoba oil.”

Shop now: $10; amazon.com

Best Multi-Use: NOTO Botanics Rooted Body + Hair Oil

For the multi-tasking minimalist, we can’t recommend this versatile, all-natural oil from breakout brand NOTO enough. With palo santo wood oil as its hero ingredient, this face, body, and hair oil will re-energize your cells and soothe your mood at the same time.

Shop now: $55; needsupply.com

Best for Travel: F. Miller Necessity Kit

When you’re on the go, it’s most comfortable to pair down your routine to just the essentials, and finding a good oil will help you on your way. This three-piece kit from F.Miller includes a face oil, body oil, and moisturizing lip balm, each with just a handful of ingredients (that you can actually pronounce). Take this set in its included canvas satchel with you on the plane and reapply generously. By the time you land, your face will be glowing, and your lips and hands will feel totally nourished.

Shop now: $50 (Originally $72); needsupply.com

Best for Cleansing: Glossier Milky Oil

More of a micellar water than a conventional oil, this syrupy product harnesses the power of ingredients like castor oil as a cleanser. The suspension uses droplets of oil within a watery solution to attract grime away from the skin. Pair that with nourishing vitamins deposited on the skin, and you’ve got a gentle yet hardworking formula that’s nothing like conventional cleansers. Follow up with Glossier’s Milky Jelly for best results.

Shop now: $12; glossier.com

INSTYLE article

The Dos and Don’ts of Mixing Skincare Ingredients

So, you’re new to skincare. Or, maybe you’ve decided it’s time to take your routine to the next level with more than just a simple cleanser and moisturizer. Either way, you’ve done the research, read some online reviews, and stocked up on products in your budget that will treat your main areas of concern. Now, you just need to figure out whether the ingredients in all of these creams, serums, and masks work harmoniously.

Welcome to skincare mixology 101. Second to picking formulas for your skin type and issues, it’s important that all of the products in your routine compliment one another so you can actually see results. “Mixing ingredients without proper knowledge of how these ingredients work and what other ingredients they may interact with will be not only a waste of money, but also time. It can also lead to frustration if less than expected results are seen (or if the skin becomes irritated),” says Dr. Shari Marchbein, a board-certified dermatologist in New York City.

Skin irritation is another big factor to consider when curating the product lineup in your skincare routine. “Your skincare routine should include products that complement each other in order to avoid over-drying, over-exfoliating, or irritating the skin,” adds Dr. David Lortscher, board-certified dermatologist and CEO of Curology. “More is not always better.”

With the help of both dermatologists, INSTYLE editors have put together a complete guide of the dos and don’ts of mixing and matching the most popular skincare ingredients found in products.

Retinol

Ah, retinol. It’s one of the most revered skincare ingredients that dermatologists love to recommend. Also known as vitamin A, what makes retinol so great is that it promotes skin cell turnover, which can help improve the appearance of fine lines, wrinkles, uneven skin texture, dark spots, and acne. The only catch? Retinol can be extremely irritating. “Retinol is an effective anti-aging ingredient, but can exacerbate skin dryness,” explains Dr. Lortscher.

Do Mix: Retinol with moisturizing ingredients like hyaluronic acid and ceramides as well as SPF.

“Make sure to moisturize; humectant ingredients like hyaluronic acid can draw and hold water molecules to the surface layers of your skin, while oil-based emollient ingredients help seal in moisture.” It’s also important to keep in mind that retinol can make you more sensitive to the sun.

“SPF should be worn religiously every day of the year, not only to prevent skin cancers, wrinkles and sun spots, but because many other ingredients we apply to our skin including retinol and retinoids can make the skin more sensitive to the sun,” says Dr. Marchbein.

Don’t Mix: Retinol with vitamin C, benzoyl peroxide, and AHA/BHA acids.

AHA and BHA acids are exfoliating, which can dry out skin and cause further irritation if your skincare routine already includes retinol.

As for benzoyl peroxide and retinol, they cancel each other out. “It is not recommended to use benzoyl peroxide and retinoids together as they can literally cancel each other out rendering them less effective,” explains Dr. Marchbein.

Vitamin C 

“Vitamin C protects the skin from oxidative free radical damage and works best in the morning,” says Dr. Marchbein. This ingredient also brightens the skin and can even lighten dark spots.

Do Mix: Vitamin C with antioxidants and SPF.

When vitamin C is used with other antioxidants like vitamin E, it can boost results and efficiency. The same goes for wearing vitamin C under sunscreen. “Vitamin C serums should always be layered under sunscreen because they compliment one another and will protect skin against UV damage,” explains Dr. Marchbein.

Don’t Mix: Vitamin C with retinol.

In contrast to vitamin C, retinol and retinoids build collagen and help repair the skin, so they’re best used overnight. Since vitamin C thrives in the daytime, it’s best to keep these ingredients separate from each other because they have such different functions.

AHA/BHA Acids 

Salicylic, glycolic, and lactic acids are all effective exfoliants that can improve skin texture, tone, and in the case of SA, treat acne. That being said, all three of these acids can dehydrate and irritate skin. The bottom line: When using products with AHA or BHA acids, follow up with a hydrating product.

Do Mix: AHA/BHA acids with moisturizing ingredients and SPF.

“Moisturizing after applying AHA and BHA is extremely important so as to limit irritation. Look for ceramides, petrolatum, hyaluronic acid, and glycerin to hydrate and soothe skin,” says Dr. Marchbein. Using a product that combines multiple low-level AHA and BHA acids can be an extremely effective way to exfoliate and unclog pores.

Like retinol, AHA/BHA acids can cause sun sensitivity. While you should be wearing sunscreen every day regardless of what products are in your skincare routine, it’s extra important to not skip this step when you’re using these ingredients.

Don’t Mix: AHA/BHA acids with retinol.

“I strongly caution those also using retinoids for acne or anti-aging as the combination with various acids may cause excessive skin sensitivity, irritation, and redness. In fact, AHA and BHA should not typically be used together with retinoids on the same day,” explains Dr. Marchbein. “Also, be careful combining various acids or even physical and chemical exfoliants, as this can lead to irritation and even eczema.”

Benzoyl Peroxide 

Benzoyl peroxide can be a game-changing addition to your skincare routine if you have acne-prone skin. The caveat? It’s another drying ingredient. “Because acne treatments in general can cause dryness and irritation of the skin, combining them together needs to be done with caution and every other part of the skincare routine (i.e. cleanser and moisturizers) need to be extremely gentle and ultra hydrating, respectively,” explains Dr. Marchbein.

Do Mix: Benzoyl Peroxide with gentle hydrating ingredients, SPF, and topical antibiotics.

Along with moisturizing ingredients that can buffer the dehydrating effects of benzoyl peroxide, the acne-fighting component can be used in conjunction with prescription topical treatments like clindamycin. SPF should also be worn every day.

Don’t Mix: Benzoyl peroxide with retinol, acne prescription tretinoin with caution.

As previously mentioned, benzoyl peroxide and retinol can deactivate one another when used together. While prescription acne treatments can be used with BP, tretinoin requires extra care.

Dr. Lortscher explains: “Depending upon how the product is formulated, benzoyl peroxide may inactivate tretinoin somewhat if they are mixed together in the same bottle. They do appear to work just fine in our experience, when applied to the skin one after the other — and it does not matter in which order, just rub one product in gently and completely before applying the other,” he says. “If you want to minimize any chance of interaction if you are using tretinoin, apply the tretinoin-containing formulation in the PM, and use your benzoyl peroxide in the AM, or use a wash-off benzoyl peroxide cleanser rather than layering a leave-on benzoyl peroxide.”

Niacinamide 

Otherwise known as vitamin B3, this antioxidant is an anti-inflammatory that can brighten skin and even out discoloration.

Do Mix: Niacinamide with (almost) every ingredient in your skincare routine.

“Because niacinamide is anti-inflammatory, the skin reacts very minimally to it, and side effects such as irritation are unusual,” Dr. Lortscher explains. “It should be compatible with most other skincare products, and for best results, use a leave-on product such as a moisturizer.”

Don’t Mix: Niacinamide and vitamin C.

Although they’re both antioxidants, vitamin C is one ingredient that’s not compatible with niacinamide. “Both are very common antioxidants used in a variety of skincare products, but they should not be used one right after the other,” says Dr. Marchbein. “Their potency is significantly diminished when used together, unless application is spaced by at least 10 minutes between each serum.”

SPF

If you’re going to use one skincare product, make it SPF. It’s the only way to effectively protect skin from cancer and environmental aggressors, which can lead to premature signs of aging. Given its importance, SPF can be layered over any skincare ingredient.

Do Mix: SPF can (and should) be used in any and every skincare routine.

Don’t Mix: SPF with makeup or moisturizers.

Yes, SPF can feel like an extra step in an already-extensive skincare routine, but don’t try to take shortcuts. “Don’t mix your sunscreen with your makeup or moisturizer and apply as one—sunscreen should be applied as a single layer to preserve the protection factors,” says Dr. Lortscher.

INSTYLE article

The Best Vitamin C Serums for a Brighter Complexion

Whether you’re dealing with hyperpigmentation, skin dullness, dark marks, or sagging skin, seeking out the best vitamin C serum is likely important to you. “I look at vitamin C as that little black dress in your closet. It’s definitely one of those things you must have. It works to boost circulation, amplify the skin’s complexion and stimulate collagen production,” founder of Dermasaa and in-house esthetician at Brooklyn Face & Eye Samantha Mims tells Vogue.

For those reasons, Mims has a few go-tos that she recommends to her clients: Epi.logic’s Daily Dose SerumSkin Regimen’s 15.0 Vitamin C Booster, and the Solavedi Organics Rx Remedy. “Each treatment serum is developed to address concerns associated with aging,” she notes. Mims adds that there’s not necessarily a right or wrong way when it comes to applying the serum– what’s more important is what you do afterwards. “Vitamin C is a potent antioxidant that protects the skin from environmental factors such as pollution and UV light. So whether you’re deciding to use your serum in the morning, evening or both, it’s important you’re following up with a layer of broad spectrum sunscreen daily.” Celebrity esthetician Vanessa Marc, of Vanessa Marc Spa—who counts Jasmine Tookes, Alton Mason, and Justine Skye as clients—recommends Teami Blends Vitamin C Serum because “it has hibiscus and vitamin C in it. This product is all natural which makes it vegan, plant-based, and cruelty free.”

As for Paula Bourelly, MD, a dermatologist at Olney Dermatology Associates, she recommends products with ingredients like arbutin and ubiquinone, as they both have “brightening properties which help to lighten brown spots, and as antioxidants the ascorbic acid and tocopherol add another layer of defense to traditional sunscreens.” Citrix C Pro-Collagen, Brightening Serum by Topix is her favorite product to recommend to her patients who struggle with hyperpigmentation issues like melasma and freckling. She suggests using it in the morning before applying SPF 30 or higher.

Here, 21 options to help you find the best vitamin C serum to give your skin the radiance boost it deserves.

Avya Skincare Anti-Aging Power Serum

Avya skincare was created by co-founders Deepika Vyas and Tanuj Makra, MD with the skin needs of people of color in mind. Their Anti-Aging Power Serum is a one-stop-shop for improving the skin’s surface. It’s filled with Avya’s signature ingredients: hyaluronic acid for hydration; Vitamin C for brightening, collagen boosting, and free radical prevention, and Niacinamide to reduce pore size.

Buy at Macy’s $110

Beauty Stat Universal C Skin Refiner

This serum contains vitamin C in its purest form, with a unique patented formula of Stable 20% Pure Vitamin C and Stable Epigallocatechin Gallate, which is a skin-aiding ingredient found in green tea. The two ingredients work well together to prevent signs of aging, alongside squalane for moisture and tartaric acid which helps the skin absorb product more easily.

Buy at SkinStore $80

Bliss Bright Idea Vitamin C + Tri-Peptide Collagen Protecting & Brightening Serum

This cruelty-free and vegan serum has a non-irritating form of Vitamin C paired with tri-peptides which work together to protect collagen from damage.

Buy at ULTA $27

Citrix Vitamin C Pro-Collagen Brightening Serum

This serum makes skin tone and texture appear smoother while fading dark spots with its L-ascorbic acid, vitamins A and E, and bearberry, among other hardworking ingredients.

Buy at LovelySkin $116

Cocokind Vitamin C Serum with Sea Grape Caviar

This serum provides lightweight moisture while also brightening dark marks and making skin appear more even.

Buy at CocoKind $18

Drunk Elephant C-Firma Vitamin C Day Serum

This serum, which targets fine lines and elasticity, is packed with fruit enzymes which help to firm and brighten the skin.

Buy at Sephora $80

Epi.logic Skincare Daily Dose Vitamin C + Multivitamin Defense Serum

Created by oculofacial plastic surgeon Dr. Chaneve Jeanniton of Brooklyn Face & Eye, this serum protects skin from free radical damage, smooths wrinkles and brightens skin with its Vitamin C and antioxidant-rich formula.

Buy on their website $110

Hyper Skin Hyper Clear Brightening Clearing Vitamin C Serum

Hyper Skin is a brand “hyper-focused on treating the needs of people of color,” says founder Desiree Verdejo. The line’s debut product, Hyper Clear, helps to heal hyperpigmentation while simultaneously enhancing glow with its blend of vitamin C, vitamin E, kojic acid, hyaluronic acid, turmeric and bearberry.

Buy on their website $36

Kiehl’s Powerful Strength Line Reducing Concentrate

This sensitive skin-friendly serum contains 12.5% Vitamin C along with Hyaluronic Acid. Both work together to blur the appearance of wrinkles and fine lines while enhancing radiance.

Buy at Sephora $110

Klur Brilliant Light

This serum absorbs deeply into the skin with Vitamins C, E, and rosehip seed delivering brighter, damage-protected skin.

Buy on their website $80

Mad Hippie Vitamin C Serum

A mix of antioxidants help this serum brighten and tighten the skin. Other notable ingredients include Konjac root (an Asian flower that helps soften and smooth the skin), plant-derived Ferulic acid, hyaluronic acid, and vitamins C and E.

Buy at ULTA $34

OleHenriksen Banana Bright Vitamin C Serum

Packed with 15% vitamin C and hyaluronic acid, this serum delivers an instant brightening, firming, and plumping boost, while reducing dark spots, pores, and wrinkles.

Buy at Sephora $65

Paula’s Choice C15 Super Booster

This serum contains 15% pure vitamin C, offering distinctly brighter skin on uneven tones while also dispelling signs of of aging.

Buy on their website $49

PCA Skin C-Quench Antioxidant Serum

Lilac Leaf Stem Cell Extract, Resveratrol, Glutathione, L-Ascorbic Acid, Vitamin E, and Ergothioneine all work together to prevent inflammation, cellular oxidation, and increase hydration.

Buy at SkinStore $110

Protocol Vitamin C Superserum

Packaged in an oxygen-free environment so that ingredients are preserved to their full potency, this serum includes dermatologist recommended 10% natural Vitamin C, L-Ascorbic, which works to increase skin’s glow, even skin tone, and improve collagen production.

Buy at Protocol $130

Skin Ceuticals C E Ferulic with 15% L-Ascorbic Acid

This vitamin C serum delivers environmental protection, reduces fine lines and wrinkles, improves firmness, and brightens.

Buy on their website $166

Skin Regimen 15.0 Vit C Booster

This Vitamin C booster, free of silicones and synthetic fragrance, works to produce youthful-looking skin while removing dark spots, uneven skin tone, enlarged pores, and wrinkles.

Buy on their website $115

Sunday Riley CEO 15% Vitamin C Brightening Serum

This serum prevents aging in all of its forms: sensitivity, dehydration, dullness, uneven skin tone and wrinkles, and replaces it with a radiant, glowing complexion thanks to Vitamin C, Phytosterols Complex to soothe sensitive skin, and Saccharide Isomerate Extrace that regulates pore size.

Buy at SkinStore $85

The Inkey List Vitamin C Brightening Cream

This creamy, rich formula is best to use in the morning. It contains 30% L-ascorbic acid and promotes youthful-looking skin while protecting against free radicals and pollution, leaving skin brighter.

Buy at Sephora $10

Youth To The People Superfood Firm and Brighten Vitamin C Serum

This lightweight product is great for all skin types and is vegan, and free of parabens, sulfates, and dimethicone. Its vitamin C helps to fade hyperpigmentation, while hyaluronic acid aids in hydration.

Buy at Sephora $62

Teami Blends Hibiscus Infused Vitamin C Serum

This light pink, grapefruit-scented serum works to lift, brighten and smooth the skin with hyaluronic acid and vitamin C. The hibiscus flower leaves within it were brewed into an antioxidant-filled red tea.

Buy at ULTA $45

VOGUE article

The 24 Best Face Masks of All Time, According to Magazine Editors

When it comes to our skin-care routines, there’s no step perhaps more indulgent than doing a face mask. Whether you prefer a deep-cleansing clay mask or a hydrating overnight gel formula, there’s no better form of beauty T.L.C. than devoting 20 to 30 minutes to take care of your skin. “[Face masks] are designed to deliver high concentrations of active ingredients to your skin,” Joshua Zeichner, director of cosmetic and clinical research at Mount Sinai Hospital in New York City, tells Allure. “Generally speaking, masks are used intermittently to help give your skin a boost when it needs it.”

And while our desks are continually graced by new product launches on the daily (a tough job, we know, but someone’s got to do it), we’re taking a step back to spotlight the best face masks that left our complexions brighter, dewier, less congested, and just generally glowed-up. Happy masking!

Lancer Clarifying Detox Mask with Green Tea and 3% Sulfur

Those with acne-prone and oily skin will love the Lancer Clarifying Detox Mask with Green Tea and 3% Sulfur, which is made with a blend of clay, sulfur, azelaic acid, and fruit extracts. It was even created by a dermatologist for his own clients. According to Lancer himself, “Acne and aging are triggered by the same mechanisms,” and his skin-care products take on both with a double whammy. Because of this, the mask won a 2019 Allure Best of Beauty Award.

$75 (Shop Now)

Dr. Dennis Gross Clarifying Mask With Colloidal Sulfur

Part of Dr. Dennis Gross’s DRx Blemish Solutions collection, the Clarifying Mask With Colloidal Sulfur relies on some of least-drying acne-fighting ingredients — colloidal sulfur, bentonite clay, and kaolin clay, to be specific — to help clear up breakouts. Worn overnight, it makes a noticeable difference on the angriest blemishes without causing any additional irritation. In fact, your skin will even feel soothed come morning.

$28 (Shop Now)

Biossance Squalane + Vitamin C Rose Mask

The Biossance Squalane + Vitamin C Rose Mask pumps out as a gel and soaks in as a cream, which is a cool enough reason to give it a try, but you’ll keep coming back to it for the brightening vitamin C delivered via moisturizing squalane.

$48 (Shop Now)

Burt’s Bees Restoring Antioxidant Mask

There are a lot of reasons to hate pollution, but what it does to your skin is the one that hits closest to home. One way to fight back against its dulling effects: this Burt’s Bees Restoring Antioxidant Mask. Of all of its natural ingredients, green tea takes the spotlight as the antioxidant powerhouse. The formula hydrates to give skin a noticeable boost while preparing it to face another day outside.

$15 (Shop Now)

Renée Rouleau Rapid Response Detox Masque

Renée Rouleau promises, if you use the Rapid Response Detox Masque right when you sense a breakout coming on, this calming gel formula will essentially interrupt the erruption. But it’s not just for acne — Rouleau also recommends it when you’re puffy after partying and even to soothe skin after waxing.

$65 (Shop Now)

VENeffect Skin Calming Mask

Old-school mineral ingredients, such as calamine, zinc, and pink clay, are modernized with the VENeffect Skin Calming Mask. The 2019 Allure Best of Beauty winner can be slathered all over your face to slough away dead skin cells and banish breakouts, or you can dab it on blemishes to clear them up overnight.

$60 (Shop Now)

Herbivore Botanicals’s Blue Tansy Resurfacing Clarity Mask

The serious tingle factor from Herbivore Botanicals’s Blue Tansy Resurfacing Clarity Mask will let you know it’s working. And thanks to the alpha and beta hydroxy acids and white willow bark, skin will be left looking and feeling smooth post-rinse and beyond.

$48 (Shop Now)

Dr. Brandt Pores No More Vacuum Cleaner

A pore-purifying powerhouse, this 2019 Best of Beauty-winning maskemploys glycolic and salicylic acids to gently exfoliate and suck up oil. Tiny beads in the Dr. Brandt Pores No More Vacuum Cleaner get massaged into skin, releasing iris root and rose extract to nourish skin as the mask tightens.

$42 (Shop Now)

Drunk Elephant F-Balm Electrolyte Waterfacial Mask

Just like electrolytes in a drink help rehydrate your body, the electrolytes in this formula bring your skin back to a more hydrated, supple state. You can also thank ceramides, omega fatty acids, and antioxidants for their barrier-replenishing help.

$52 (Shop Now)

Dior Hydra Life Glow Better Jelly Mask

Consider the Dior Hydra life Glow Better Jelly Mask one that fully lives up to its name, thanks to botanical extracts packed with exfoliating alpha hydroxy acids and an invigorating gel texture. Oh, and did we mention it only takes three minutes to use?

$69 (Shop Now)

Caudalie Instant Detox Mask

Combat excess oil and breakouts with the deep-cleansing Caudalie Instant Detox Mask, which contains papaya enzymes to brighten, plus pink clay and coffee to target blackheads.

$39 (Shop Now)

Fresh Black Tea Instant Perfecting Mask

It takes a lot for a mask to call itself a not one, not two, but three-time Best of Beauty winner. Fresh’s Black Tea Instant Perfecting Mask is an all-star in our book due to its potent antioxidant-rich formula, and the fact that it leaves skin feeling “rose-petal soft.”

$92 (Shop Now)

Drunk Elephant T.L.C. Sukari Babyfacial

A whopping 25-percent alpha hydroxy acid formula packs a serious punch in Drunk Elephant’s T.L.C. Sukari Babyfacial, which quickly won over skin-care fanatics with its gentle yet effective approach to at-home exfoliation. “Ingredients such as matcha and milk thistle contain potent antioxidant and anti-pollution properties, which help to condition and soothe redness,” Shereene Idriss, a dermatologist at Union Square Laser Dermatology in New York City, tells Allure.

$80 (Shop Now)

First Aid Beauty Hello FAB Ginger and Turmeric Vitamin C Jelly Mask

Like a Jello shot for your skin, The First Aid Beauty Hello FAB Ginger and Turmeric Vitamin C Jelly Mask is a cooling jelly mask (and Allure Best of Beauty 2019 pick) that hydrates and brightens skin with antioxidant-packed ingredients, like ginger, turmeric, and vitamin C. Plus, lactic acid gently exfoliates to leave your face feeling all radian, fresh, and new.

$32 (Shop Now)

Kiehl’s Calendula & Aloe Soothing Hydration Mask

If the (skin) thirst is real, consider the Kiehl’s Calendula & Aloe Soothing Hydration Mask a complexion oasis. The cooling gel formula not only feels incredible on skin, but if you’re a fan of the brand’s toner, consider the duo a match made in skin-care heaven.

$45 (Shop Now)

GlamGlow Supermud Clearing Treatment

When it comes to acne-fighting masks, the GlamGlow Supermud Clearing Treatment is a game-changer. After leaving it on for 10 minutes, you can visibly see the oil drawn out from your pores (yuck, but in a good way), and after rinsing, skin is left looking brighter than ever.

$59 (Shop Now)

Philosophy Purity Made Simple Pore Exfoliating Clay Mask

Philosophy’s Purity Made Simple Pore Exfoliating Clay Mask — a 2017 Best of Beauty winner — contains salicylic acid to gently exfoliate skin and ward off breakouts. Another plus? It just takes five minutes to work its magic.

$35 (Shop Now)

Origins Original Skin Retexturizing Mask with Rose Clay

The Origins Original Skin Retexturizing Mask with Rose Clay is adored by many a beauty editor, and it’s easy to see why: It instantly minimizes the appearance of pores and leaves your complexion looking beyond glowy — and clocks in at under $30.

$26 (Shop Now)

Peter Thomas Roth Irish Moor Mud Purifying Black Mask

Not all mud masks are created equal. Case in point: Peter Thomas Roth’s Irish Moor Mud Purifying Black Mask doesn’t leave your complexion feeling the least bit parched, so if you’re looking for a mask that will decongest skin without drying it out, look no further.

$60 (Shop Now)

Sisley Black Rose Cream Mask

While Sisley’s Black Rose Cream Mask — you know, with its $166 price tag and all — exists firmly in “splurge” territory, the brightening, dewy results of this mask speak for itself.

$166 (Shop Now)

SK-II Facial Treatment Mask

“SK-II’s Facial Treatment Mask offers a super-luxe hydrating experience,” says Idriss, who encourages patients to save the remaining essence (which there’s a ton of in that little packet, FYI). “The power player here is pitera, a blend of vitamins, amino acids, minerals, and organic acids, that work together to stimulate cellular repair and promote more efficient skin regeneration. The results are a brightened, moisturized, and smoother skin surface.”

$95 (Shop Now)

Sunday Riley Saturn Sulfur Acne Treatment Mask

Breakouts don’t stand a chance against Sunday Riley’s Saturn Sulfur Acne Treatment Mask. And unlike other formulas, Saturn addresses much more than just blackheads; it also clears congested pores, hormonal acne, and emerging zits.

$55 (Shop Now)

Tata Harper Resurfacing Mask

Take the farm-to-skin approach with Tata Harper’s Resurfacing Mask, which curbs excess oil and evens skin tone by gently exfoliating.

$65 (Shop Now)

Laneige Water Sleeping Mask

Don’t sleep on Laneige’s Water Sleeping Mask, which, as one Allureeditor put it, is the beauty product equivalent of skin-care commercial models rinsing their faces serenely “by dramatically splashing water on it in slow motion.”

$25 (Shop Now)

ALLURE article

6 Korean Beauty Trends Guaranteed To Give You Glowing Skin

The wonderful world of Korean beauty (or K-beauty as it’s known by beauty aficionados) has inspired countless beauty products in the UK and is responsible for improving how many of us approach our skincare routines. While once upon a time we simply cleansed, toned and moisturised, now we have serums, essences and a duo of cleansers to ensure our skin is spick and span – and that’s thanks to K-beauty. So what are the latest trends, tips and ingredients from our Korean counterparts that we can deploy for better skin? British Vogue spoke to Alicia Yoon, the founder of online K-beauty emporium Peach & Lily, to find out.

Glass skin

You may already have heard about glass skin, one of the biggest skincare trends from the past year. The term describes skin that is glossy, glassy, luminous and translucent, explains Yoon, who launched the first-to-market Glass Skin Serum on Peach & Lily. In Korea, glass skin is more about a general attitude to skin: “It’s an awareness that the skin is your largest organ and that you need to care for it from within. Through that you achieve skin that’s so healthy that ultimately it looks like glass skin,” she says.

Achieving a glass-skin effect, therefore, is all about working on the health of skin with a clever line-up of products. Peach & Lily offer a Glass Skin Discovery Kit, which comprises a hydrating (sulphate-free) cleanser, essence, serum (with peptides, niacinamide and hyaluronic acid) and a lightweight, antioxidant-rich moisturiser – the building blocks of a healthy skincare routine. You can also try COSRX Low PH Good Morning Gel CleanserLa Mer The Treatment LotionAllies of Skin Peptides & Antioxidants Firming Daily Treatment and Murad Nutrient-Charged Water Gel.

Home care

“In Korea, people go to a dermatologist or aesthetician for facials once or twice a week – it’s like going to the gym – and now they want that facial experience from home for the days they aren’t in there,” says Yoon. For that, they rely on “home care”, which is created for them by their dermatologist and offers in-clinic results from home: cue post-facial skin literally every day of the week. 

Referencing the Miwaji Hyalu Serum Veil (contains everything from copper tripeptide to brightening arbutin) as a go-to home care product, Yoon says that super-products like these offer results akin to the facials themselves: “This product in particular imparts a thin, glue-like veil over skin that feels super comfortable. It’s the result of a dermatologist trying to recreate a hydrafacial for home use so it leaves skin plumped with hydration. I love it,” she says.

A number of UK and US-based brands also offer skincare that mimics the effects of in-clinic treatments at home. Take Dr Dennis Gross’s Professional Grade IPL Dark Spot Concentrated Serum, which is designed to recreate the effects of IPL treatment on skin, fading dark spots and discolouration. Skincare tools that (effectively) imitate actual skincare treatments, like Sarah Chapman’s Pore Refiner, have also become popular. 

Skin immunity

We’re more than au fait with keeping our immune system in check – thank you, vitamin C – but the Koreans are also concerned with their skin’s immunity: “Our skin plays an immune function role in keeping out bad bacteria,” says Yoon. “There’s an awareness in Korea about what you need to do to keep your skin immunity up and that’s keeping your skin barrier really strong.” Look to ingredients, such as fatty acids and ceramides, to help reinforce your skin barrier, keeping the good stuff in and the bad out. Sunday Riley’s ICE Ceramide Moisturising Cream is an excellent product to consider in your routine and deeply nourishes while keeping the skin barrier healthy and strong. 

Inner dryness

Is your skin dry… on the inside? That’s one thing that our Korean counterparts make it their mission to avoid: “We know that when our skin is dehydrated, it’s not caused by our lipid levels on the skin’s surface, but rather the moisture levels inside that are lacking,” says Yoon. It doesn’t matter what your skin type is – oily, dry, or sensitive – but if it’s dry on the inside, it won’t function at its best. Yoon explains: “When you’re dehydrated your melanocytes stay more activated and thus brightening ingredients may not work as well to reduce dark spots; it can also trigger an inflammatory response during which the hormone CRH is released, triggering more sebum production and breakouts; and your fibroblasts that produce collagen and elastin may not work as well. Hydration is the foundational to skin health.”

To ensure skin is hydrated from the inside out, incorporate plenty of humectants in your skincare regime as these absorb into skin and help bind moisture in. Yoon recommends her brand’s Wild Dew Treatment Essence, which contains niacinamide, a cocktail of antioxidants, firming adenosine and three different sizes of hyaluronic acid to bind moisture into skin and give you your most hydrated and dewy-looking skin yet. Alternatively, try Tonymoly Ferment Snail Essence.

The one-minute rule

The Korean one-minute rule refers to your skincare regime and the way in which you apply your product. The idea is to take one minute to massage your oil-based cleanser into skin (we love Sisley Triple Oil Balm Make-up Remover & Cleanser), spending time on getting the surface grime and day’s make-up to dissolve, and then to remove it and spend the next minute applying a hydrating formula. “If you don’t apply the subsequent hydrating formula within that minute, your skin becomes bone dry and formulas don’t absorb as much. It’s a great tip,” says Yoon.

Troxerutin

Troxerutin, the new ingredient to know, might be difficult to pronounce but it has sure made its mark in Korean skincare regimes. A super-antioxidant that is lauded for its ability to soothe irritation, reduce inflammation and hydrate, you can find it in Troxederm’s Repair Essence Mist where it’s blended with cica and niacinamide for an ultra calming effect. Yoon says it has gone totally viral in Korea: “All the celebrities started talking about it and Korea’s George Clooney bought $15,000 worth of this product for his fans – that’s how much he loves it.”

VOGUE article

Best Vitamin C Serums That Could Transform Your Skin

Vitamin C can do more than just help you kick that cold! In fact, this potent antioxidant can actually help transform the look for your skin thanks to its ability to boost collagen, minimize acne scars, and reduce signs of aging. But if you think a daily glass of orange juice is all you need for a glowing complexion, think again.

When ingested orally, the vitamin’s benefits barely ever make it to our skin. Instead, you’ll have to apply it topically in the form of a vitamin C serum in order to see the multifaceted ingredient start to work its magic on your skin. Besides brightening and evening out your skin tone, the versatile antioxidant also works to improve skin’s hydration and prevent wrinkles.

No7 Youthful Vitamin C Fresh Radiance Essence

With 5% pure Vitamin C. Easy to mix, at-home activation. Use for two weeks for visible results. Promotes brighter, healthier and more radiant looking skin. Evens skin tone and texture.

Shop at Target $20

Dr. Dennis Gross Skincare C + Collagen Brighten & Firm Serum

Formulated with amino acids and antioxidants, this face serum minimizes and prevents the appearance of hyperpigmentation, fine lines and wrinkles. 

Shop at Dermstore $78

Drunk Elephant C-Firma Day Serum

A potent vitamin C day serum packed with antioxidants, nutrients, and fruit enzymes to visibly firm, brighten, and improve signs of photoaging. 

Shop at Sephora $80

BeautyRx Skincare Triple Vitamin C Serum

Infused with 10% Antioxidant Serum and three concentrated forms of Vitamin C, this powerful formula reduces the appearance of dark spots and hyperpigmentation, unveiling a more even skin tone. 

Shop at Dermstore $95

SkinCeuticals C E Ferulic Serum

SkinCeuticals’ C E Ferulic features a synergistic antioxidant combination of ferulic acid and pure vitamin C and E to enhance your skin’s protection against environmental damage caused by free radicals. In addition to antioxidant protective benefits, this formula improves signs of aging and photodamage to reduce the appearance of lines and wrinkles while firming and brightening your complexion. Lastly, this powerful formula helps neutralize free radicals induced by UVA/UVB, infrared radiation (IRA) and ozone pollution (O3). 

Shop at Dermstore $166

Sunday Riley C.E.O. Rapid Flash Brightening Serum

A serum targeted to fight the look of dullness and discoloration, while visibly diminishing the signs of aging. 

Shop at Sephora $85

DIOR Capture Youth Glow Booster Age-Delay Illuminating Serum

 Murunga plum, known to be 100 times more concentrated in vitamin C than oranges, combined with alpha hydroxy acid helps to brighten the complexion and smooth skin texture. Enriched with antioxidant-boosting iris extract, this serum has a lightweight texture that offers a natural glow and energizes skin, helping it resist aggressions (stress, fatigue, and jet lag). 

Shop at Sephora $95

TruSkin Naturals Vitamin C Serum

With almost 8,000 five-star reviews, this serum by TruSkin is one of the most popular beauty products on Amazon. The serum’s formula combines vitamin C with botanical hyaluronic acid and vitamin E to help diminish the look of dark spots, wrinkles, and fine lines while also firming and brightening your skin. Happy customers rave that this handy product started to transform their skin in just one week! A lot of reviewers have even been uploading before and after photos of themselves to show off how clear and bright their skin looks after using the serum.

Shop at Amazon $20

Olehenriksen Truth Serum

Over 150,000 Sephora shoppers agree this is one of the best vitamin C serums around. Many customers love how quickly the product absorbed in their skin, while others couldn’t get over how delicious the serum’s citrus scent was. One reviewer called it a “game changer” before adding “seriously this stuff works. It has truly made my skin better.”

Shop at Sephora $50

Timeless Skincare 20% C + E + Ferulic Acid Serum

This potent serum is so popular it earned itself an Amazon’s Choice recommendation. You can use the powerful product on its own or add two or three drops to your daily moisturizer if your skin needs the extra hydration. One glowing review said, “This is a wonderful serum. It dramatically refined my skin’s texture and brightened my complexion. It absorbs quickly, and the smell dissipates once it dries.”

Shop at Amazon $25

Mad Hippie Vitamin C Serum

This award-winning serum combines vitamin C with hyaluronic acid and konjac root powder to help soften, smooth, and brighten your skin’s texture. Eighty-four percent of Ulta customers said they would recommend this product to their friends and family, with most customers saying the serum left their skin glowing.

Shop at ULTA $34

Mario Badescu Vitamin C Serum

You can say goodbye to fine lines and wrinkles thanks to this potent serum by beloved beauty brand Mario Badescu. Ulta customers can’t stop raving about how fast the product works. Many reviewers said they saw dark spots and acne scars fade in just five days of regular use.

Shop at ULTA $45

Obagi Professional-C Serum

Dermstore customers love this concentrated vitamin C serum thanks to its powerful anti-aging properties. Many reviewers gave it two thumbs up, saying the serum left them with healthier-looking skin that actually glowed. They also loved that it also helps prevent any future damage from pesky UV rays.

Shop at Dermstore $127

InstaNatural Vitamin C Serum

This nutrient-packed serum by InstaNatural is a best seller on Amazon thanks to the 2,700 five-star reviews customers have given it. Customers raved that the serum not only helped reduce the appearance of old acne scars but it also helped clear up current breakouts and blackheads. One happy reviewer called it, “the nectar of the gods for your skin.”

Shop at Amazon $18

Kora Organics Noni Bright Vitamin C Serum

This vitamin C serum from Miranda Kerr’s skincare line Kora Organics may be new to the market, but it’s already racked up over 8,000 likes at Sephora. During a clinical study, 90 percent of participants said their skin looked smoother, while 80 percent said their skin looked brighter and more radiant. “I love this product. It’s been over a week and I noticed a difference in my skin. The smell is amazing, and the results are even better. My face is brighter and my hyperpigmentation and acne scarring is noticeably reduced,” raved one customer.

Shop at Sephora $68

LilyAna Naturals Vitamin C Serum

This popular serum from LilyAna Naturals is infused with jojoba oil, vitamin E, and hyaluronic acid (along with the vitamin C) to help hydrate and moisturize your skin. The powerful product works to firm and smooth your skin’s texture, along with reducing the appearance of sunspots, redness, and other discolorations. The best part?  It’s non- comedogenic (read: safe for acne-prone skin), so you’ll never have to worry about it clogging your pores or causing breakouts. With details like this, it’s no wonder why more than 3,300 Amazon customers gave the serum an impressive 4.4-star rating.

Shop at Amazon $30

Tatcha Violet C Brightening Serum

If you suffer from dull or tired-looking skin, consider this vitamin C serum from Tatcha. It is specially formulated with 20 percent vitamin C and 10 percent AHA serum that work together to soften and smooth skin, leaving you with a glowing complexion. The beloved serum has more than 60,000 likes and a 4.4-star rating at Sephora. What’s more? 88 percent of customers said they love it so much, they’d recommend it to others.

Shop at Sephora $88

Kate Somerville + Retinol Vita C Power Serum

This vitamin C serum from Kate Somerville is packed with retinol to help reduce the appearance of fine lines and wrinkles. Along with improving the tone and elasticity of your skin, the product can also help your skin look brighter, smoother,  and more luminous. “Can’t say enough. Literally fixed my tired, acne-prone, and scarred skin in just a week! I have literally tried everything out there from $700 creams to $50 ones and this one is the holy grail,” raved one customer.

Shop at Sephora $98

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The Best Vitamin C Serums for a Brighter Complexion

Whether you’re dealing with hyperpigmentation, skin dullness, dark marks, or sagging skin, seeking out the best vitamin C serum is likely important to you. “I look at vitamin C as that little black dress in your closet. It’s definitely one of those things you must have. It works to boost circulation, amplify the skin’s complexion and stimulate collagen production,” founder of Dermasaa and in-house esthetician at Brooklyn Face & Eye Samantha Mims tells Vogue.

For those reasons, Mims has a few go-tos that she recommends to her clients: Epi.logic’s Daily Dose SerumSkin Regimen’s 15.0 Vitamin C Booster, and the Solavedi Organics Rx Remedy. “Each treatment serum is developed to address concerns associated with aging,” she notes. Mims adds that there’s not necessarily a right or wrong way when it comes to applying the serum– what’s more important is what you do afterwards. “Vitamin C is a potent antioxidant that protects the skin from environmental factors such as pollution and UV light. So whether you’re deciding to use your serum in the morning, evening or both, it’s important you’re following up with a layer of broad spectrum sunscreen daily.” Celebrity esthetician Vanessa Marc, of Vanessa Marc Spa—who counts Jasmine Tookes, Alton Mason, and Justine Skye as clients—recommends Teami Blends Vitamin C Serum because “it has hibiscus and vitamin C in it. This product is all natural which makes it vegan, plant-based, and cruelty free.”

As for Paula Bourelly, MD, a dermatologist at Olney Dermatology Associates, she recommends products with ingredients like arbutin and ubiquinone, as they both have “brightening properties which help to lighten brown spots, and as antioxidants the ascorbic acid and tocopherol add another layer of defense to traditional sunscreens.” Citrix C Pro-Collagen, Brightening Serum by Topix is her favorite product to recommend to her patients who struggle with hyperpigmentation issues like melasma and freckling. She suggests using it in the morning before applying SPF 30 or higher.

VOGUE article