Anyone with even a remotely passing interest in beauty knows of one fundamental truth: Not all mascaras are created equal. Some clump, some flake, some rub off almost as soon as you put them on. More often than not, formulas aren’t bad, per se — they’re simply serviceable and not anything to write home about. Of course, Thrive Causemetics’s Liquid Lash Extensions Mascara is not that mascara; this formula is something else altogether, and it has nearly 300,000 five-star reviews to prove it.
Thrive’s high-performance formula promises lashes that won’t flake, clump, or smudge, and just as the name suggests, it gives your lashes the appearance of wearing falsies. Thrive credits this mascara’s performance to its Flake-Free Tubing Technology, a trademarked formula powered by orchid stem cells that encourages longer, healthier-looking lashes the more that you wear it. To apply, you start with the mascara wand at the base of your lashes, slowly grazing over your natural lashes as the brush grabs and defines every single one. The result is an incredible before-and-after (seriously, Google some), and lashes that look like you just had them done.
With results like this, it’s no wonder that Thrive’s award-winning mascara has so many five-star reviews — there are over 300,000 on Ipsy and Thrive’s website, combined. Shoppers love how dramatic the results are without going overboard and looking fake, and that it solves all the common problems they normally encounter with inferior formulas.
“I’ve always had smudging of mascara on my lower lids (the raccoon eye problem) for every mascara,” one five-star reviewer wrote. “The Thrive mascara doesn’t smudge. It makes my lashes look long and thick, too. My new all time favorite mascara!“
Hundreds of reviewers also love it because it doesn’t irritate sensitive or watery eyes, a frequent issue (particularly with high-performance mascaras that promise big results, as the fibers are larger and stiffer).
“I have extremely sensitive skin and eyes,” wrote one pleased reviewer. “So I’m careful about using most products. Thrive was recommended to me. This mascara is easy to apply and does what it promises. The wand has a tight seal as you pull it out which stops big globs of mascara from attaching to it. No waste and easier application. So far, so good.“
Specifics aside, when you find the perfect mascara formula, sometimes it’s just about expressing your unbridled enthusiasm, like this reviewer who couldn’t help but use an exclamation point (or several) after almost every sentence.
“Best mascara of all time!” they wrote. This mascara is a GOAT! I’m obsessed and won’t use anything else. I love the way it comes off! No more streaks and black stains under my eyes!!!! And the volume and length are insane!“
If you’re ready for a lash upgrade that could inspire this level of excitement (and maybe even become your one and only), head to Thrive’s website and shop the Liquid Lash Extension mascara now.
Sun Bum’s Mineral Sunscreen Spray makes applying SPF easy. Its spray nozzle effortlessly coats skin with just one spritz — just apply 15 minutes before you’re exposed to the sun and then reapply every two hours while you’re out and about. The formula is made mineral-based and made of zinc oxide, but don’t worry about any white cast issues, this formula is basically invisible. Once the sunscreen is all evenly applied, make sure you pat it in to ensure it’s fully absorbed and ready to protect.
Reapplying lip balm to avoid chapped lips can require constant vigilance, but not anymore. Sara Happ (a long-time favorite brand known for its lip scrubs) just launched its first lip balm-gloss hybrid. Created with hyaluronic acid, this lip treatment makes lips feel smooth and soft.
Peter Thomas Roth Water Drench Broad Spectrum SPF 45 Hyaluronic Cloud Moisturizer
Since Peter Thomas Roth’s Water Drench Cloud Moisturizer was such a success when it first launched years ago, the brand finally formulated a version of the iconic cream with sunscreen. This non-greasy moisturizer shields skin from the sun while hydrating with hyaluronic acid, so get ready to have skin that’s protected, hydrated, and soft as a cloud.
The Kate Somerville Delikate Serum is ideal for those who have sensitive skin. Its lightweight formula is made with cucumber seed oil to help calm and soothe redness, as well as ceramides to help protect and strengthen the skin’s barrier.
Ole Henriksen is bringing together three of its game-changing products to create the ultimate kit: 3 Mega Wonders. Included here is the Glow2OH Dark Spot Toner, the Banana Bright Vitamin C Serum, and the C-Rush Brightening Gel Crème, three products that work together to give your skin a serious glow. Stick with this trio and you’ll have hydrated, radiant skin in no time.
When I found out Kylie Skin was launching a lip exfoliator, I thought, It’s about time the queen oflip kitsdropped a prepping product. This formula is made with a mix of nourishing oils (jojoba and grape seed) and vanilla-scented sugar, which leaves lips soft, kissable, and hydrated after a gentle scrubbing.
Perfect for all skin types, Saturday Skin Wide Awake Brightening Eye Cream is a lightweight undereye cream formulated with avocado to improve hydration and date seed extract to give the eye area a subtle glow.
Thrive Causemetics Moisture Flash Active Nutrient Toner
Thrive Causemetics Moisture Flash Active Nutrient Toner is a pH-balancing liquid exfoliant that helps smooth and brighten skin. The witch hazel in the formula cleanses and targets unevenness, while salicylic acid aids with any pore congestion and acne. Get ready for bright, even, clear skin without added dryness.
In my opinion, the Kinship Mint Mud mask was practically made for an at-home facial. The refreshing treatment clears out pores, thanks to kaolin clay, while lactic acid gently dissolves dead-skin build-up, brightening skin. Above all else, you’ll love how it smells: like a freshly opened sleeve of Thin Mints.
A full face of makeup is no match to the Goodhabit Rescue Me Clean Scene Micellar Gel. Just one pump of the formula, which is made of hydrating hyaluronic acid and chamazulene (to help with redness), whisks away any makeup, including those of the waterproof variety.
If you’re looking for some serious luminosity, look no further: Laneige just dropped Glowy Makeup Serum to make any base makeup more radiant. Apply two pumps as the last step in your skin-care routine and apply your makeup as normal; the diamond mineral powder in the formula will create a translucent glow that looks gorgeous on all skin tones.
Even though we’re indoors right now more than ever, it’s still super important to wear sunscreen. Versed Guards Up Mineral Sunscreen boasts SPF 35, and its finish is creamy — not too dewy, not too matte — is a great option. Oh, and it never leaves a white cast on any skin tone. A winner in my book.
Then I Met You Honey Dew Lip Mask is a versatile pick because it can be used as a glossy daytime balm or an intense nighttime treatment. The squalane in the tube will leave lips feeling moisturized, while the honeydew melon will soothe the sensitive and delicate skin on your lips.
Give yourself an at-home facial with the Juice Beauty Prebiotix Instant Flash Facial. This all-in-one treatment acts as an exfoliating mask and cleanser. Plant beads and tartaric acid exfoliate away dead skin while iris extract and prebiotic ingredients help encourage balance, giving skin a fresh-faced glow.
Hydrate and replenish your complexion with Chantecaille’s new Radiance Elixir. This illuminating serum will give your skin a healthy, fresh glow. Either wear it alone or mix it with your foundation — either way, you’ll be feeling lavish and radiant with just one drop.
Turmeric is well-known for its soothing properties, which is why it’s an ingredient great for calming acne breakouts. Neutrogena’s latest launch, Soothing Clear Turmeric Mousse Cleanser, utilizes this ingredient in a lightweight formula that removes dirt, oil, and makeup from pores without stripping the skin of natural oils.
Belif’s True Cream Aqua Bomb just got a soothing upgrade. The new Aloe Vera version gives you the same hydration of the original gel-cream (thanks to the glycerin and ceramides), but it contains the aforementioned aloe, which is known to calm irritation and acne.
Heyday x Supergoop! Defense Refresh (Re) Setting Mist
To celebrate the Supergoop! Defense Refresh (Re) Setting Mist’s fifth anniversary, it’s getting a complete makeover — at least package-wise. Over the course of five months, Supergoop! will be releasing its SPF-packed setting spray in five newly-designed packages. This month, the skin-care brand has partnered with Heyday for a bright yellow bottle that just brings me a lot of joy.
Asking for bright and smooth skin just got a lot easier, thanks to Malin+Goetz’s new launch. The Resurfacing Face Serum is made with glycolic and lactic acids to exfoliate dead skin cells and vitamin C to give you a more radiant complexion. All you need is two or three drops before moisturizer and you’ll be good to go.
Get dewy-looking skin with Clinique’s new Moisture Surge Sheertint Hydrator SPF 25. It’s made of hyaluronic acid, aloe water, and a sugar called trehalose to provide moisture for up to 12 hours. In addition to broad-spectrum SPF 25 to give you some protection against the sun’s harmful UV rays, it also has a sheer tint to give you a touch of color and glow.
Who doesn’t love a gift set? In this Elemis and Olivia Rubin collaboration, you get seven full-sized products from the skin-care brand (Pro-Collagen Marine Cream, Peptide Night Recovery Cream-Oil, and Sea Lavender & Samphire Body Cream to name a few) all housed in a super fun rainbow-colored makeup bag designed by the British fashion designer.
As we say “so long!” to the winter and enter the spring, it’s time to switch up our skincare routine because when the months change, your regimen should too. So, to help you out, I’m going to keep on sharing the newness that I know you’ll love so much.
SK-II Skinpower Airy Milky Lotion
SK-II’s Skinpower Airy Milky Lotion is an airy, lightweight moisturizer that will plump up your skin as it’s hydrating it. Inside the little red jar, you’ll find a formula filled with calla lily extract, dokudami extract, and peony extract, which work together to give skin a bouncy, healthy look and feel.
If your skin is looking tired or dull, try the Versed Auto-Save Advanced Restoring Serum. Its formula has ferulic acid to diminish dark spots and shea butter to moisturize. Not to mention, there’s also microalgae in the mix, which will assist in brightening.
Elizabeth Arden Visible Brightening CicaGlow Concentrate
Ready to glow? Elizabeth Arden has you covered with the new Visible Brightening CicaGlow Concentrate. This treatment is made with niacinamide and cica to help diminish hyperpigmentation and soothe skin. The top green liquid is loaded with vitamin C to brighten, while the orangey bottom has all the exfoliants in it, like chestnut extract. Shake them together, and say hello luminosity.
Clark’s Botanical Jasmine Vital Oil is made with a fast-drying, non-greasy formula that features virgin hemp and cottonseed oils to give skin a dewy, hydrated finish. Pat on a dropper-full of this oil before makeup, and you’ll have that glow-from-within vibe within seconds of applying.
Pimples can be a pain, but let’s not forget the dark spots that come after a breakout, too. With Dermalogica’s PowerBright Dark Spot Serum, you can diminish that hyperpigmentation in no time. Its ingredient list features niacinamide and shiitake mushroom, which will help brighten that unwanted discoloration (while simultaneously hydrating it) in no time.
Chapstick Total Hydration Sea Minerals Exfoliator Lip Balm
Chapstick’s Total Hydration Sea Minerals Exfoliator Lip Balm features shea butter to moisturize and sea salt extract to buff away dead skin. This stick formula is also super convenient — the sleek, compact tube is tiny enough to go just about anywhere with you.
When you apply Isle of Paradise’s Self-Tanning Butter before you go to bed, you’ll wake up with the most natural-looking tan. The gradual formula has a faint green hue that works as a color corrector, so not only will you look bronze, but your tone will be nice and even.
Dial’s Clean Gentle Body Wash comes in three scents: Fragrance-Free, Waterlily, and Aloe. It’s a vegan formula that leaves skin feeling hydrated, soft, and silky (thanks to the flower oil on the ingredient list) as it cleanses.
Philosophy Purity Made Simple One-Step Facial Cleanser With Goji Berry Extract
If you love Philosophy’s Purity Made Simple One-Step Facial Cleanser, you’re going to adore this limited-edition version. Like the original, this wash has meadowfoam seed oil, which melts away leftover debris and makeup, as well as goji berry extract, a Chinese fruit known to be a powerful antioxidant that reduces inflammation.
Ole Henriksen Wrinkle Blur Bakuchiol Eye Gel es Créme
Ole Henriksen’s latest eye cream, Wrinkle Blur Bakuchiol Eye Gel Créme, is — you guessed it — made with bakuchiol, a natural alternative to retinol. The pretty lavender formula also has orchid stem cell to reduce the look of fine lines and wrinkles.
When you mix one pump of Curél’s Makeup Cleansing Oil with water you get a milky texture that instantly lifts makeup and even stubborn waterproof mascara. For that, you can thank the castor oil in the formula, which also leaves the skin feeling soft and looking dewy.
Founded by model Emily DiDonato, new skincare brand Covey launched with three products in its collection, including the First of All Cleanser. It’s made with hydrating ingredients like aloe leaf juice and babassu oil to remove all dirt and makeup effortlessly without stripping skin.
First Aid Beauty Ultra Repair Firming Collagen Cream
Made with colloidal oatmeal to calm the skin and niacinamide to reduce redness, First Aid Beauty’s Ultra Repair Firming Collagen Cream is a dream for eczema- and acne-prone skin. Not to mention its thick texture is perfect for what’s left of these dry, winter days.
Elemis just launched its first-ever essence: the Pro-Collagen Marine Moisture. It’s made a hydrating blend of hyaluronic acid and sea spring water to plump skin and diminish dryness. Gently pat the treatment into your skin after cleansing and instantly reveal glowiness.
Join me in welcoming Peace Out’s first cleanser: the Blemish Balm. Work this exfoliating formula into your skin in the morning and at night, and you’ll start to notice a clearer complexion, thanks to its salicylic acid. Plus, this jar also has hydrating hyaluronic acid in it, so don’t worry about drying your skin out.
Kate Somerville’s Kateceuticals Total Repair Cream is formulated with hyaluronic acid and squalane to hydrate and a powerful blend of ceramides and peptides to smooth out any fine lines. Consider it a one-stop shop for softer, plumper skin.
Get ready to scrub all of your skin concerns away with Thrive Causemetics’ Smart Microdermabrasion 2-in-1 Instant Facial. It’s made with a blend of alpha hydroxy acids to exfoliate and beta hydroxy acids to reduce the appearance of acne and enlarged pores. Use this treatment twice a week to reveal your softest, brightest skin.
While some have lash extensions, many of us will forever keep tubes of mascara in stock. With that in mind, ALLURE editors and thousands of reviewers rounded up their absolute favourite mascaras of all time, with brands ranging from drugstore gems like Maybelline New York to Sephora darlings Too Faced and AnastasiaBeverly Hills. They’ve also got the luxury market covered.
Discover all the best and boldest mascaras that give us lashes with the most volume, curl, and length each and every day.
Anastasia Beverly Hills Lash Brag Mascara
“There really isn’t a better way to put it: Anastasia’s Lash Brag Mascara (a 2020 Best of Beauty winner) hits different. Way different. This mascara’s visibly chunky formula and curvy, dense brush can surprisingly pull off lashes that are thick and voluminous, long and wispy, or anywhere between — and not all mascaras can do that without clumping or flaking away. With a couple of swipes, the formula builds itself both upward and outward, so I get big, fanned-out lashes that practically hit the ceiling.”
“The formula of the Tarte Maneater Mascara is on the drier side, so you can easily build up lash extension-like volume and definition (and you can sneeze right after swiping it on without creating a Jackson Pollack painting on your under-eye area). Plus, this 2020 Best of Beauty winner has a cylindrical brush lined with tiny bristles that evenly coat even the thinnest of lashes.”
“One of the most exciting things about L’Oréal Paris Bambi Waterproof is the so-called ‘wide-eye brush.’ It has a combination of short and long bristles, which are supposed to ensure you grab every lash – no matter its length — on each swipe. It’s perfect for days when you want your makeup to look as natural as possible and there’s nary a clump to be found once it’s applied. No wonder it won a 2020 Best of Beauty Award.”
“Never in my life did I think I’d be in a position to say my favorite mascara was one made by Gucci, but here I am, living large. Label and aesthetically pleasing pink-and-gold packaging aside, when I first tried Gucci’s L’Obscur Mascara, I was immediately drawn to the formula, which is made to lengthen and define — rather than thicken — my wispy lashes. I typically only need a coat or two to see immediate natural-looking length and never have to worry about annoying clumping or mid-day smudge. Gucci, you made a damn good mascara.”
“Never say Kim Kardashian doesn’t have talent because she did the damn thing with the KKW Beauty mascara. Just one coat separates each lash, making them look full, thick, and dramatic. No primer needed.”
“The only mascara that gives me that lift and volume closest to what my beloved lash extensions do is the Thrive Casemetics Liquid Lash Extensions Mascara. It contains polymers that wrap around each lash to lengthen and strengthen, plus castor seed oil and shea butter to deeply condition each hair. Two coats and your eye area is instantly opened. I always get compliments about how long my lashes are when I use this.”
“When it comes to wearability, the formula in the Wander Beauty Mile High Club Mascara doesn’t smudge or flake — even after a full day of work followed by a gym session. If you’re going for drama with little-to-no effort, then this mascara is a dream. Lift? Check. Volume? Definitely. Length? Oh, yeah, my lashes were practically touching my brow bone by the time I was done.”
“Something about the combination of the Maybelline New York’s The Falsies Lash Lift’s hourglass-shaped wand and lightweight, not-too-wet formula replaces the need for a lash curler, extensions, and falsies. After sweeping it through, my lashes are instantly lifted upward and volumized like a lash enhancement. The dip in the middle of the brush also makes adding mascara to your lashes as mess-free as possible.”
“When I want to add a little color to my look but am short on time, I always reach for Colourpop’s BFF Mascara. By applying just one or two coats (I start at the root of my lashes and wiggle the brush slightly from side to side as I swipe), you get a ton of color payoff. I find that my eyes are instantly brightened up, and I look more awake within seconds. It’s basically an all-in-one eye look. My personal fave color is Blue Ya Mind, though the brand’s classic black (called Black on Black) is a great staple.”
Tarte Sugar Rush Lights, Camera, Lashes 4-in-1 Mascara
“The Tarte Sugar Rush Lights, Camera, Lashes 4-in-1 Mascara gives my lashes length, volume, and makes them look super fluttery. I love to use this alone or layer it, specifically with the Milk Makeup Kush Mascara.”
“It’s fitting that one of my favorite makeup brands of all time makes one of my favorite mascara brushes ever. I love how thin and easy to maneuver it is, and the formula is perfect for everyday wear. For nighttime, I just add a second or third coat and the Kevyn Aucoin The Volume Mascara looks great without being clumpy, thanks to how fine the bristles are.”
“My eyelashes are naturally pretty long, albeit blonde, so I don’t really love wearing mascara all the time (mostly because I hate taking it off at the end of the day). When I do, however, I go all-out glam with the Dior Diorshow Waterproof Mascara because it makes my lashes longer, thicker, and just the right amount of obnoxious diva.”
“My all-time favorite mascara, the Too Faced Better Than Sex Waterproof Mascara, might be obvious, but it’s ubiquitously beloved for a reason. Maybe I should’ve started with this, but I’m actually partial to the waterproof formula. It helps hold my lashes in place long after I’ve given them a good curl. It checks all the boxes: providing mega-volume without the clumping, inky-black color without the smudging, and just the right amount of length. I’m not much of a mascara girl, but when I am feelin’ it, this is the one I always reach for.”